Health Supplement Business Mastery

Bobby Hewitt

Marketing insights for dietary supplement business growth from Bobby Hewitt, a supplement marketing expert with over 10 years of industry experience. Maximize eCommerce and direct-to-consumer sales of dietary supplements.

If you’re a dietary supplement entrepreneur or business owner this show will provide nutrition supplement business tips for questions like:

- How to maximize your marketing plan
- What are the best practices to stand Out in supplement label design?
- What are the Latest Supplement Ingredient Trends?
- How to use YouTube ads to grow a health supplement business?
- What is the best way to grow a supplement brand?
- How to grow a supplement company to $5 Million or more per year?
- What are the best supplement marketing strategies that work?
- Is a supplement business profitable?
- Who buys supplements?
- Supplement funnel hacking
- How to start a dietary supplement business or functional food brand
- And much more

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Episodes

Where is the Best Place to Advertise Supplements?
Feb 15 2024
Where is the Best Place to Advertise Supplements?
Are you looking for proven strategies to amplify your supplement advertising?The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement information and recommendations.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com  Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Marketing Funnel Audit Followup - Luke The Lion
Nov 15 2023
Marketing Funnel Audit Followup - Luke The Lion
The Remarkable Turnaround of Luke the Lion's Supplement BusinessKey Points Discussed:Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health.Revenue Growth: His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recent months.Strategic Business Moves: Luke has focused on maximizing his current product line rather than expanding too quickly into new areas like coffee and honey.New Initiatives: He is planning to introduce an information product called the Mental Clarity Club, leveraging his expertise in biohacking to provide value to his customers and create a recurring revenue stream.Future Plans: Luke is considering building out funnels for his other products and potentially tackling manufacturing challenges to avoid stock issues.Insights from the Host, Bobby Hewitt:Bobby advised Luke to focus on building cash reserves and optimizing his current product offerings before expanding into new ventures like Amazon or launching a coffee brand.He suggested that Luke could pre-sell his upcoming info product during Black Friday to create urgency and secure early adopters.Bobby also recommended that Luke consider hiring a media buyer to improve his Facebook ad performance, allowing him to focus on his strengths in creative strategy and funnel building.Conclusion:Luke's story is a testament to the power of strategic thinking and the importance of focusing on core strengths to grow a business. By the end of the episode, Luke had gained clarity on his next steps, including improving his ad strategy and developing his info product, setting the stage for continued growth and success.[00:00:13] Luke's debt and business growth.[00:02:07] Introducing the Mental Clarity Club.[00:07:06] Black Friday promotion.[00:11:02] Going on Amazon and Entrepreneurial ADD.[00:19:21] Facebook ad performance.[00:19:30] Executive assistant and team growth.[00:26:18] Media buying is a game changer.If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.comIn this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit)
Oct 3 2023
Go From Losing Money To Making Money With Your Dietary Supplement Funnel (Marketing Funnel Audit)
Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement CompanyIf you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.comIn this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 00:01:44 - "Profit could mean that your margins are just too low or profit could mean that you're not able to acquire a buyer at a low enough cost."[00:02:47] Losing split testing and low budget.[00:04:48] Split testing strategies.[00:08:05] Navigating debt and profitability.[00:13:57] The back end.[00:16:56] Adding affiliate emails.[00:19:12] Increasing lifetime value and ROAS.[00:23:38] Six-bottle upsell strategy.[00:27:43] Funnel sophistication and upsells.[00:31:00] BOGO deal and terms.[00:36:30] Upsell positioning strategy.[00:39:27] Design and copy complement each other.[00:44:30] Conversion rates and upsells.[00:48:45] Low cost membership and community.[00:51:32] Adding upsells to acquisition funnel.[00:54:30] Bump offer conversion rates.[00:59:43] Motivation and success stories.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Supplement Label Design: Best Practices That Help You Stand Out
Feb 7 2023
Supplement Label Design: Best Practices That Help You Stand Out
In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss supplement label design and the color yellow. :)Learn what your label needs to stand out in today's crowded marketplace.Your supplement bottle label design is crucial for sales. The right design will be visually appealing and provide perceived value to justify the price.Supplement Label Design TipsKeep It SimpleBe Strategic with Your Color SchemeHarness the Power of White SpaceMake Your Text Design MemorableUse High-Quality MaterialsKeep Your Product Design ConsistentThink Eco-friendly FirstGo with the Pros for GraphicsNutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.You can reach Vin at vtricarico@nutrasciencelabs.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Using Trade Shows to Market Supplements
Jan 24 2023
Using Trade Shows to Market Supplements
This episode is all about how to use trade shows to market supplements.I sat down with Jim Cermak from Trade Show University Jim also has a podcast of his own called The TRADE SHOW UNIVERSITY Podcast to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!Jim's Contact email: jim@tradeshowu.biz Jim's Podcast: https://tradeshowu.biz/episodes/Jim's website: www.tradeshowu.biz If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://www.creativethirst.com- - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
2023 Predictions For Marketing Supplements Direct to Consumer
Jan 10 2023
2023 Predictions For Marketing Supplements Direct to Consumer
How can supplement companies grow in all this turmoil?I predict there will be a shift toward other digital marketing platforms in 2023, specifically…Email.Youtube. and Google shopping.You’ll notice social ads are not on my list. It’s difficult to cut out social ads altogether because they own such a large market share and eyeballs. If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://www.creativethirst.com - - -Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.https://funnelbreakdown.groovepages.com/ad-bookIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Inside a blood sugar supplement company
Dec 20 2022
Inside a blood sugar supplement company
If you're interested in  working with me one-on-one to improve your supplement business. You can learn more at my website http://www.creativethirst.comReach out to Dr. Burd via email at jburd@jfburd.comLysulin website https://lysulin.comWonderspray website https://www.drburdwonderspray.comInsulin resistance: https://www.youtube.com/watch?v=rdiHqff3EY8Lysulin video:  https://www.youtube.com/watch?v=PK3CkMty6RERunning A1c test: https://tinyurl.com/y379jbla- - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Supplement Ingredient Trends With Gene Bruno
Oct 25 2022
Supplement Ingredient Trends With Gene Bruno
If you're looking to add a new supplement product or start a new supplement brand this episode is for you. In this episode, Gene Bruno from NutraScience Labs and I sit down and discuss up and coming supplement ingredients in today's market.NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.You can reach Gene at Gbruno@twinlab.comFor the secret bonus content go to: https://creativethirst.com/vin- - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Growing a Supplement Brand with Vin Tricarico From NutraScience Labs
Oct 11 2022
Growing a Supplement Brand with Vin Tricarico From NutraScience Labs
In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss some ways to grow a supplement brand.NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.You can reach vin at vtricarico@nutrasciencelabs.com For the secret bonus content go to: https://creativethirst.com/vin- - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
The Next Blue Ocean In Dietary Supplements
Sep 6 2022
The Next Blue Ocean In Dietary Supplements
The next big opportunity in the supplement market is already here and growing.The crux of selling dietary supplements online comes down to the buying forces framework we use to optimize each of our supplement clients. One of those forces in particular could be part of the reason why this market segment is taking more supplements than other generations. Namely the buying force of trust.I can work with you one-on-one to improve your supplement business. To learn more visit my website http://www.creativethirst.com   - - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
The Underling Copy Structure For Maximum Revenue
Aug 23 2022
The Underling Copy Structure For Maximum Revenue
Today I sit down with copywriter Scott Martin. In the last 10 years, Scott Martin has quietly been one of the most productive direct response copywriters. He wrote over 350 promotions for Revolution Golf, which was acquired by NBC/Universal. He also helped launch several of the top dietary supplement brands, including Nugenix and Beneflex. In total, Scott helped generate over $500 million in revenue in the last 10 years. He has worked with many of the world’s top direct marketers.The Ultimate Business Super Power Book: Find it on AmazonScott's Resources for Copywriters and Direct Marketers: https://www.scottmartincopywriter.com/storeScott's Website: https://www.scottmartincopywriter.com42 Marketing Proof Elements With Examples: https://marketingresults.com.au/blog/proof/Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.   - - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.
Get Your Supplement Brand Off The Ground - Founder Story
Jul 29 2022
Get Your Supplement Brand Off The Ground - Founder Story
Today my guest is Jordan Dorn, co-founder, and CEO of Zuma Nutrition. Zuma has gone from zero to scale in 3 short years. We'll dive into what it takes to get a supplement business off the ground, and some of the mistakes and successes he's made along the way.Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale. - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.