SEO Kwentuhan Podcast

In our most recent episode, we are excited to participate in the Ask Me Anything (AMA) Live Session with Coach Adrian Gaña, where we discussed the following topics:1. Local SEO  2. Leveraging customer reviews for better rankings  3. How AI is changing the SEO industry  4. Social media tactics for local engagement  5. Email automation for higher conversions  6. Positioning yourself as an expert in SEO  7. Winning high-ticket clients with a perfect pitch  8. Personal branding for attracting high-value clients  9. Where to find high-paying clients online  10. The psychology behind pricing your services

If you've been keeping an eye on SEO trends, you've likely noticed some big changes. AI is no longer just a futuristic concept—it’s transforming the way SEO professionals approach everything from keyword research to content creation. But what exactly is AI’s role in SEO today? How are tools like ChatGPT, machine learning, and automation changing the game for marketers and businesses? In this episode of SEO Kwentuhan's podcast, we explore these questions and break down the impact of AI on SEO. We cover how AI is enhancing productivity, changing SEO workflows, and where human expertise still has the upper hand. This episode is packed with valuable insights that could change the way both seasoned SEO professionals and newcomers approach AI in digital marketing.Transcript Summary00:00 - 01:11Gab: Introduction to the episode, with a lighthearted focus on SEO topics. The hosts are setting up for a discussion on lighter aspects of SEO.Gelo: Humorously questions whether the topic will truly be light, mentioning the recent heavy discussions about AI in SEO.Gelo: Continues discussing the growing influence of AI, stating that AI is here to stay and expressing that it has significantly impacted SEO, especially with recent shifts in the industry.Gelo: Expands on the increasing reliance on AI in SEO and hints at the disruption that AI will continue to bring, especially among SEO professionals.Gab: Agrees and emphasizes that this topic is essential for anyone in SEO, especially those worried about job security in the future due to AI advancements.Gelo: Adds a brief joke about AI in gaming, referencing its presence in games like Counter-Strike.Gab: Shares his own experiences with AI, particularly its presence in gaming, but points out how AI's influence has expanded far beyond that into fields like SEO.01:11 - 02:46  Gelo: Makes a playful joke about AI in gaming but acknowledges its increasing relevance in various industries.Gab: Asks if the audience is familiar with AI's basic concept and how it has evolved, touching on the perception of AI as something new but now increasingly familiar. Gelo: Elaborates that while AI has been around for a while, the recent surge in its visibility is largely due to tools like ChatGPT and various AI-powered APIs.Gelo: Asks Gab why AI has become so critical in SEO today, leading into a discussion on the increasing reliance on AI-powered tools to aid in SEO efforts.Gab: Explains his recent experience with introducing AI to marketing students, explaining how professors are emphasizing the need to adapt to AI for the future.Gab: Shares a motivational motto from the professors: "Learn to adapt to AI, so you won't evaporate," highlighting the importance of embracing change in the SEO field.02:47 - 04:06  Gelo: Agrees with the need to embrace AI, referencing a concept about "cheating" or "innovating" instead of clinging to outdated methods.Gab: Discusses the challenges faced by traditional SEO experts (OGs), particularly those resistant to adopting new tools and techniques as AI grows in influence.Gelo: Mentions that mindset is just as important as tools in SEO, stressing that a rigid mindset can prevent growth and adaptation in the rapidly changing SEO landscape.Gab: Explains how old-school SEOs might have trouble adapting to AI-driven tools but stresses that having a deep understanding of SEO fundamentals is still key to making the best use of AI tools.Gab: Warns that tools alone won't produce high-quality results if one doesn’t understand the basics of SEO. Gab: Addresses the question of AI’s importance in SEO, mentioning that Google is still the dominant platform for search, with 2 trillion searches every year.04:11 - 6:50 Gab: Provides interesting facts to emphasize why Google and its search ads still drive significant traffic and conversions, making SEO and understanding search engines crucial for success. Gab: Continues by talking about how AI-powered search engines (like Search GPT) could eventually reshape SEO strategies, but Google’s dominance still requires SEO expertise.He emphasizes that SEO remains important because users still rely heavily on Google to find information, brands, and products online.Gab: Talks about the increasing preference for voice search and its effect on SEO strategies, especially as younger users opt for voice search instead of typing.Gab: Concludes the point by stating that SEO remains important today, even as AI-driven search engines begin to emerge and affect search behaviors.Gelo: Reaffirms Gab’s point by echoing the necessity to embrace AI, pointing out that businesses will have to evolve or risk being left behind as AI continues to shape the SEO landscape.07:00 - 10:21  Gab: Introduces both the good and bad news about AI in SEO, hinting at the growing competition AI is bringing to SEO. Gab: Discusses the impact of AI on competition and how SEO professionals can use AI tools to speed up processes like content writing, keyword analysis, and link auditing, making SEO work faster and more efficient. Gab: Explains how AI is improving SEO productivity, allowing tasks to be completed in shorter time frames, although the quality of the results still depends on the tool used and the user’s expertise.Gelo: Talks about the integration of AI tools into project management, like using Zapier and ChatGPT for tasks like automating responses to Google reviews and streamlining tasks that would traditionally take a lot of manual time.Gelo: Gives an example of using AI to handle large volumes of Google reviews for local SEO, explaining how this helps reduce repetitive tasks and allows more time for strategy development. He adds that while AI can handle mundane tasks, it might lead to a loss of jobs if businesses over-rely on automation without the necessary skills to keep up with evolving demands.10:22 - 15:00  Gab: Discusses the downside of over-reliance on automation, especially in the creative fields, where AI might replace jobs that require human creativity and expertise. He gives an example of how AI can produce designs or content, but these can often lack the personal, creative touch that a skilled human worker might provide.Gab: Elaborates on the problem of AI-generated content lacking the depth and personal touch that comes from human experience, especially when it comes to specialized topics like travel guides.Gab: Compares generic AI-generated content with human-authored work, arguing that AI might miss subtle details or nuances, which an expert in a specific field (like a travel blogger) could include. He discusses how a lack of expertise can lead to superficial content that may lack valuable insight or authenticity, giving the example of a generic AI travel article about beaches. Gab: Contrasts AI-generated content with his own experience writing about a location, such as Palawan, where personal experience brings authenticity and depth to the content.Gab: Concludes that while AI is useful for generating content, it cannot replace the authenticity and nuance that come from real-world experience and expertise.15:03 - 16:50  Gelo: Comments on the issue of AI not being able to replicate personal experiences, and how this can impact the depth and quality of certain types of content, like travel guides.He wraps up by noting that AI’s role in SEO is growing, but human expertise, insight, and creativity will remain essential for high-quality, niche, and deeply authentic content.Gelo: Mentions a possible issue with privacy concerns when using certain tools, though he is not sure about the details yet.Gab: Responds, agreeing that privacy concerns are an issue.Gab: Shares an example of a past situation where they experienced privacy concerns related to account management. Gab had mistakenly logged into an account, and another person on the team noticed and pointed it out.Gelo: Adds that they don't have any personal problems with the situation.Gab: Explains that they tried generating an email and sent it, but encountered an issue where the person's details appeared, and the situation was clarified after communication with the team member.17:01 - 18:38  Gelo: Shares their experience with voice search, mentioning that their Google Home or Alexa picks up on voice commands.He shares a funny moment where they mentioned "pizza" around their Google Home device, and suddenly their Facebook feed was filled with pizza-related posts.Gelo: Reflects on how surprising it is that AI tools can pick up on such things, which can raise privacy concerns.Gab: Acknowledges the growing concerns around privacy and how AI might be gathering more personal data.Gelo: Asks about ethical concerns when it comes to using AI for content creation, especially in SEO.Gab: Mentions that while AI usage is common, certain countries and organizations are creating regulations around its use.Gab: Gives an example of blog posts being generated by AI and the importance of adding a disclaimer to indicate the use of AI. They also mention concerns like misinformation and plagiarism that can come from AI-generated content.19:05 - 22:16Gelo: Adds that the health and finance sectors are especially sensitive to AI-generated content, as errors could have serious consequences.Gelo: Explains how AI tools, like ChatGPT, can automate competitor analysis and topic generation, but emphasizes the need to verify the accuracy of the content generated.Gelo: Discusses the potential drawbacks of relying solely on AI for SEO content creation, such as the decline in content quality when AI doesn't check for factual accuracy.Gelo suggests the use of an "AI tag" in the backend of articles to indicate that the content was generated by AI, separating it from the user-facing content.Gab: Reflects on how some people may have a negative view of AI-generated content, but acknowledges that it can still be useful when the data is accurate and helpful.Gelo: Adds that a more transparent approach, such as adding AI disclaimers, would be better for users, especially in the backend, without showing them in the article directly.Gab: Suggests that regulations will likely become more important as AI tools become more widespread, and that companies using AI must disclose it to avoid penalties.Gelo: Asks Gab for recommendations on AI tools for beginners in SEO, particularly those that are cost-effective.22:17 - 24:39 Gab: Recommends using tools with lifetime deals, like NeuronWriter, as they can be more affordable in the long run compared to subscription-based tools.Gelo: Shares his experience using various AI tools, including NeuronWriter, which has a more affordable version of SurferSEO, and Page Optimizer Pro.Gab: Talks about how he buys tools with lifetime deals for efficiency but also acknowledges that there are cases when other tools might be a better fit for specific needs.Gab: Mentions purchasing video editing tools like Canva and FlexClip for content creation, although he notes some drawbacks with tools like Canva.Gelo: Shares a disadvantage of using Canva, mentioning that it's a bit restrictive for certain uses.Gab: Introduces Fireflies AI, a tool that helps with transcription during meetings and automatically generates notes for later reference.He continues explaining how Fireflies AI can be useful in transcribing meeting notes automatically, saving time and ensuring important instructions are remembered.24:58 - 27:23Gab: Elaborates on how Fireflies AI can be integrated into tools like ChatGPT to help save time when working with client notes.Gelo: Mentions that the free version of the tools can still be quite effective for simple tasks, but encourages readers to explore these tools further.He mentions using tools like Neuron Writer, though he notes that it no longer offers lifetime deals. He advises listeners to keep an eye out for deals or to explore alternatives.Gelo: Shares that ChatGPT is useful for automation and recommends a few tools for SEO and content writing automation.Gelo: Talks about how "Make" (an automation tool) is helpful in setting up automatic tasks like delivering files or project updates to clients.Gelo: Talks about the benefits of using tools like Zapier and Make for automation, mentioning that Make's free version is suitable for many tasks.27:23 - 30:33  Gelo: Elaborates on using tools like NeuronWriter and AI for SEO analysis, suggesting they are very useful when working with multiple websites and managing clients. He discusses workflow creation using AI tools like NeuronWriter for efficient content creation and task management.Gelo: Warns against becoming too dependent on AI, suggesting it’s important to maintain balance with human insight. He talks about the different types of SEO tasks that can benefit from AI, like keyword research, competitor analysis, and automating certain SEO processes.Gab: Provides examples of SEO tasks like keyword research and trend analysis that AI can automate but also shares that certain aspects, like selecting keywords, still require human judgment.Gab: Elaborates on how AI can help with trend analysis and competitor analysis, but also explains that there are still limitations to its use in SEO, especially in areas requiring human insight.30:51 - 31:45Gab: Discusses uploading large datasets to tools like ChatGPT, even millions of data points, for analysis. Mentions challenges with uploading large files.Gelo: Acknowledges the challenge and mentions that sometimes errors occur when attempting to upload large spreadsheets.Gab: Talks about the need for filtering data and the difficulty of managing large datasets, including re-uploading them at times.Gelo: Responds with an understanding of the error that occurs during uploading large files.Gab: Mentions how AI tools can help with quick analysis, like offering suggestions for improvements based on data sets.Gelo: Talks about AI tools for SEO analysis, especially those that help identify trending keywords and analyze ranking changes after algorithm updates.Gab: Discusses using tools for SEO monitoring, which can show trending keywords, optimize SEO, and help track algorithm changes.Gelo: Recognizes the usefulness of the tool for SEO purposes.32:12 - 35:11Gab: Shares how tools like AI-driven predictive analytics help SEO teams improve their workflow.Gelo: Discusses the use of Google Data Studio for SEO reporting, linking it with Google Analytics (GA) and Google Search Console (GSC).Gab: Suggests that AI can integrate with tools like Google Data Studio to enhance SEO reporting. He also affirms the capability of integrating tools.Gelo: Mentions using SEO crawl tools to extend Google Search Console’s query limit, allowing for more detailed analysis of thousands of queries beyond GSC's default limits.Gelo: Shares how crawling tools help analyze why certain queries drop in ranking, typically linked to algorithm updates. He talks about using AI (like GPT) to automate outreach emails, including replying to messages efficiently, with data-driven insights about offerings.Gelo: Elaborates on using AI for link-building, detecting spammy articles through SEO analysis, especially analyzing homepage structures and content quality. He discusses the application of AI in identifying whether articles are considered spammy, emphasizing the importance of proper article structure and content quality.Gelo: Describes using AI to generate topic clusters from keywords to establish topical authority in a niche, providing a real-world example of generating clusters for specific industries.35:30 - 37:44Gab: Highlights how AI aids in SEO testing and automation, emphasizing the importance of trying out different strategies and refining processes.He encourages experimenting with AI-driven solutions, stressing that the possibilities are almost limitless.Gab: Explains how AI enhances productivity for SEO teams, such as reducing the time spent on data generation and suggestion interpretation, leading to more efficient workflows.He talks about how AI-generated SEO recommendations can be useful, but decisions still need to be based on a team's expertise to validate and refine the suggestions.Gab: Points out that AI can speed up the process, but human judgment is still crucial in making the final call on SEO decisions and strategies.Gelo: Mentions how the use of AI can help automate delegation, with tools like ChatGPT assisting with task assignments, reminders, and communication within the team.Gab: Talks about the importance of AI suggestions being reviewed thoroughly by team members, emphasizing the need for validation before implementation to ensure quality.38:07 - 41:31Gab: Discusses how AI has transformed collaboration, especially in cases where reminders and automated task tracking improve team efficiency and communication.Gelo: Responds with an example, showing how AI-assisted reminders help streamline task monitoring across teams.Gelo: Describes how AI aids project management, using automated reminders and task tracking systems to keep the team on track with deadlines and task completion. He talks about how having a systematic approach with AI reminders and progress updates has improved overall team efficiency and collaboration.Gelo: Mentions how the use of AI for reminders and updates has made collaborating across multiple clients much easier.Gab: Discusses how using AI tools for better task delegation helps improve team productivity, especially when working across multiple client projects that require consistent communication.Gab: Reflects on how AI can help project managers and account managers streamline processes and improve coordination within teams, especially for long-term projects.Sure! Below is a detailed chapter-by-chapter summary of the podcast episode with timestamps and clear speaker assignments (Gab as speaker #1 and Gelo as speaker #2):41:32 - 42:55Gelo: Asks, "How can we avoid over-reliance on AI when crafting content?" (referencing what Gab mentioned earlier).  Gab: Explains that AI should not replace human expertise but should complement it.  He says knowledge sharing and constant training are essential for mastering the craft and preventing over-reliance on AI.Gelo: Praises Gab’s point, expressing enthusiasm about AI and innovation.  Gab: humorously adds that there’s always room for improvement in both AI and human collaboration.  Gab: Discusses how people often still prefer writing articles themselves because they understand the process and the nuances of their audience.He says, AI can aid in this process, but human insight is still needed to ensure quality content creation.Gab: Continues by explaining that knowing how to edit and craft content properly is important to maintain high SEO standards. He emphasizes that AI alone can't guarantee content success—human knowledge and editing are still essential.43:25 - 47:17  Gab: Shares how using standard operating procedures (SOPs) and regularly updating them ensures consistent content quality. He says, AI is useful in certain contexts but still needs guidance from experienced professionals to be effective.Gelo: Jokes about acting like a seasoned SEO professional.  Gab: Explains that AI is helpful, but custom prompts are needed to achieve the best possible outcomes. He says, creating the right set of prompts ensures AI can generate high-quality, relevant content.Gab: Stresses that combining expert knowledge with AI tools leads to better creativity and personality in the content. He says, AI can support, but human expertise drives true creativity.Gelo: Advises writers to avoid simply copying and pasting AI-generated content. He suggests that using AI for inspiration is fine, but it’s important to retain creativity and originality, especially for ghostwriting or content creation.Gelo: Continues, encouraging content creators to not become complacent and let AI completely take over the writing process. He emphasizes the importance of maintaining creative control and enhancing expertise while using AI to beat writer's block. Gab: Talks about how the role of AI in SEO is still evolving, making it difficult to predict the exact changes it will bring in the next few years. He shares that experts are still trying to figure out AI’s long-term impact on SEO and content creation.47:22 - 50:28 Gab: Reflects on the rapid pace of technological advancement, especially in AI, and the possibilities it holds for the future of content creation. He mentions how AI can improve personalization and content generation, but human oversight will always be important for optimal results.Gab: Elaborates on how AI can assist in keyword research and traffic prediction, offering SEO specialists new ways to target and optimize content effectively.  He says the collaboration between AI and SEO experts can lead to more efficient and personalized content creation.Gab: Discusses the potential of AI to forecast SEO trends, including traffic growth and content performance, allowing for more accurate and data-driven predictions.Gelo: Shares a tool by Ryan Stewart, a traffic projection tool that integrates AI to help predict SEO outcomes and content performance. He mentions how these tools make it easier to optimize and forecast SEO strategies.Gab: Talks about his experience with AI in SEO, mentioning that AI tools like Ryan Stewart’s are useful but still need human analysis for the best outcomes.  He says AI tools can provide insights, but professionals must evaluate and implement them.51:02 - 55:49  Gelo: Continues discussing how AI and automated tools are changing content creation and SEO management, especially in platforms like WordPress. He compares AI-driven content scheduling and keyword targeting with more traditional methods.Gelo: Humorously comments on the fear of AI taking over jobs but emphasizes the value of upskilling and staying current with technological advancements in SEO and content creation.Gab: Talks about future trends, particularly with AI, automation, and the potential for robots to take on more tasks, including in content creation. He discusses the need to prepare for these changes by embracing both AI tools and traditional skills in SEO.Gab: Mentions the launch of his new SEO Sprint course, which includes AI-driven strategies for future-proofing SEO. He shares the importance of staying updated with industry changes and continuing education.Gab: Elaborates on how his course integrates AI tools and strategies to help content creators and SEO specialists stay competitive in an evolving landscape.Gelo: Shares that he is launching a Local SEO Masterclass, focusing on strategies to boost Google My Business rankings using AI and other advanced SEO techniques. He mentions the importance of combining AI with content creation for more effective SEO.Gelo: Wraps up by encouraging listeners to follow them on various platforms like Facebook, YouTube, and Spotify for more insights into SEO and AI. He thanks the audience and ends the episode with a reminder to stay updated on the latest trends.Gab: Concludes the podcast by saying goodbye to the audience.

Is it really possible to earn a six-figure income as a virtual assistant? In our latest podcast episode, we explore this question, drawing from our own experiences and insights shared by successful VAs we know. We’ll discuss what it truly takes to succeed in this field, including effective strategies and the challenges that often come up.If you’re curious about the potential of a virtual assistant career or considering making the leap, this episode is filled with practical advice and real-life stories. Join us as we explore how to transform your skills into a successful business.Transcript Summary00:00 - 02:49Gab: Introduction to the episode focusing on lighter SEO topics and the trending discussion around the six-figure income of virtual assistants, featuring insights from Coach Gelo.Gelo: Introduces the topic, referencing a recent KMJS special that discusses whether earning six digits as a VA is possible. He mentions he hasn't seen the episode but has noticed discussions on social media regarding VAs earning upwards of half a million.Gelo: Notes the discussions he has seen on Facebook and TikTok about VAs achieving significant earnings, hinting at the intriguing nature of these claims.Gab: Shares his personal reflections on the episode, expressing that he can relate to the topic and is excited to dive into the discussion.Gab: Mentions his own journey starting as a virtual assistant and the evolution of his career, touching on how he began earning in SEO, leading to his first million.Gab: He shares his timeline, explaining that he started working in corporate jobs before transitioning into freelancing with his girlfriend. He describes their initial tasks in web development and how they moved into SEO, highlighting his entry into the industry.Gab: elaborates on his early freelance career, noting that he worked in an SEO department and was part of an agency that focused on black hat SEO practices.02:49 - 06:39Gelo: Discusses the evolving nature of job titles within the VA field and how specific specializations have become more common over time.Gab: Mentions how the KMJS feature presented VAs with varied roles, including executive assistants, but notes the generality of the portrayal.Gab: He expresses concerns about mainstream media's portrayal of the VA industry and how it can create misconceptions about what freelancers can achieve, emphasizing the need for realistic expectations.Gelo: Asks Gab about his initial reactions to the KMJS episode, prompting Gab to share that while the income claims seem attainable, he believes they require time and skill development.Gab: Reflects on the importance of specialization and how certain technical skills, like cybersecurity or development, can command higher rates compared to general VA tasks.Gab: He explains that the KMJS episode noted that it took several years for the featured VA to build up their client base and develop their skills before achieving a six-figure income.06:39 - 11:47Gab: Clarifies that the six-figure income often reflects a combination of earnings from multiple clients or agencies rather than a single source, indicating it's feasible but requires strategic effort.Gelo: Prompts Gab to discuss the common earnings for Filipino VAs, noting that many factors influence income levels, including experience and skill set.Gab: Emphasizes that building a personal brand and online presence is crucial for attracting clients and achieving higher rates, sharing how this has worked for him.Gab: He concludes by discussing the significance of referrals and how the client’s location can impact earnings, highlighting the importance of understanding market rates in different regions.Gelo: Discusses the varying demand for skills across different countries like the US, Australia, and the UK, emphasizing that the SEO industry is currently experiencing high demand.Gelo: Highlights the importance of networking in obtaining referrals. He mentions the significance of building a strong professional network that can lead to potential clients and opportunities in SEO.11:47 - 14:58Gelo: Connects continuous learning with specialization. He stresses that having a wide range of skills can improve job prospects and that job descriptions on platforms like LinkedIn reflect this trend.Gelo: Suggests adding skills like Conversion Rate Optimization (CRO) and UI/UX design to one’s repertoire to enhance specialization.Gab: Shares his experience with data analytics, noting that even periodic updates to reports can significantly contribute to income growth.Gelo: Introduces the topic of common misconceptions about working as a Virtual Assistant (VA), referring to media portrayals.Gab: Addresses the belief that the VA market is saturated. He argues that while competition exists, upskilling can provide a significant advantage.Gab: Discusses rising taxes and the implications for digital service providers. He warns about the potential legal issues regarding tax evasion.15:26 - 23:12Gab: Clarifies the reality of working as a VA, highlighting challenges like stress and the misconception of easy money. Gelo: Reiterates the need for continuous learning in order to progress in the VA industry and maintain a competitive edge.Gelo: Asks about typical income progression for new VAs. Gab explains expected earnings for different experience levels, stating that beginners might earn $2-$3 per hour and those with more experience could earn more.Gab: Concludes with advice on the importance of specialization in increasing income potential, indicating that experienced VAs could earn $8 or more per hour, ultimately leading to six-figure incomes.Gelo: Discusses the importance of applying learned skills in various settings. He emphasizes that one should seek opportunities where they can command higher rates, iterating that experience plays a crucial role in this process.Gab: Highlights that becoming proficient takes time, and while some may seek quick financial gains, true expertise often requires gradual development. 23:12 - 29:04Gelo: Mentions a specific example of job opportunities in the Philippines for virtual assistants (VAs) and how they may not offer high initial rates. He suggests that early career roles can serve as stepping stones for future advancement.Gab: Reinforces that specialization in skills and obtaining certifications can significantly influence a VA's earning potential, stressing the need for continuous skill development.Gelo: Discusses how specific skills, such as SEO, can command higher rates compared to general tasks like data entry. The conversation shifts to the value of gaining expertise in niche areas to enhance service offerings.Gab: Shares personal experiences about obtaining relevant certifications, like Google Analytics, which build trust with clients. He emphasizes that certifications should align with desired job roles and help enhance one's portfolio.Gelo: Elaborates on the importance of deepening one's specialization within fields like SEO. He notes that as one's experience grows, they can transition to roles like consultation, offering expert services.Gelo: Reflects on the evolution of a VA's competency over time and how it impacts income opportunities. He mentions that successful VAs continuously expand their skills and adapt to industry demands.29:04 - 35:37Gab: shares a personal story about an early interview experience, illustrating the challenges faced when starting in the field. Both speakers acknowledge the need to overcome various hurdles to achieve success in the industry.Gab: Discusses the challenges of managing multiple clients and the importance of maintaining quality deliverables. He emphasizes that building a solid client base requires strategic decision-making.Gab: Warns about the pitfalls of inconsistent income when transitioning to higher-paying roles. He stresses the importance of making sound decisions to ensure financial stability over time.Gab: Concludes by discussing the necessity of establishing personal core values as a virtual assistant. He highlights how these values align with client expectations and contribute to professional integrity.Gelo: Discusses the hurdles in achieving significant income in the virtual assistant (VA) industry, particularly highlighting market saturation. Expresses concerns about how newcomers might struggle in a saturated market.Gelo: Emphasizes that while market saturation exists, there is hope for balance, especially with the rise of AI, which could shift demand dynamics.35:37 - 43:39Gelo: Notes the challenges of client acquisition amidst high supply of VAs and low demand, leading to job postings with lower rates.Gelo: Highlights the importance of specialization to command higher income, indicating that simply wanting a high salary isn’t enough without the right skills and focus. Mentions the potential for promotions within a VA role, especially for specialized positions like executive assistants.Gab: Discusses the advantages and disadvantages of freelancing compared to corporate jobs, particularly around benefits and income stability. Advises on understanding the lack of benefits in freelancing, emphasizing the need for realistic expectations from newcomers.Gab: Shares a personal anecdote about assisting a friend with SEO, stressing the importance of learning and continuous education in building a successful freelance career.Gelo: Encourages seeking mentorship and guidance from experienced professionals in the industry. Discusses the importance of realistic expectations regarding income and job availability, particularly for newcomers to SEO and the VA space.Gelo: Addresses the issue of underqualified practitioners entering the market, which can undermine trust in the industry and lead to negative perceptions among clients.44:01 - 50:54Gelo: Talks about the importance of learning and adapting in the SEO industry, encouraging listeners to invest in their skills and build strong portfolios.Gab: Emphasizes the importance of communication skills, networking, and building a trustworthy profile through client relationships and online presence.Gelo: Summarizes key takeaways: invest in skills, education, and portfolio building, while staying adaptable to industry changes, particularly in light of AI advancements.Gab: Promotes his upcoming course on SEO, aimed at helping both beginners and advanced practitioners enhance their skills.Gelo: Concludes with reminders to follow their platforms for updates and safety tips.

In this episode of our podcast, we focus on a crucial element of SEO: identifying the tasks that will shape your roadmap. Understanding what to prioritize can significantly impact your strategy's effectiveness. Coach Gab and Coach Gelo share practical insights, tools, and methods to help you create a clear and actionable plan for your SEO journey. This discussion offers a straightforward approach to optimizing your efforts right from the start.00:00 - 03:11Gab: Introduces the podcast episode focused on the lighter side of SEO.Gelo: Joins as a co-host and introduces the main topic: identifying tasks on the SEO campaign roadmap.Gab: Discusses the transition from being an SEO specialist to an SEO strategist, emphasizing the importance of understanding the broader aspects of SEO.Gelo: Clarifies that the title "specialist" may be misleading as SEO work requires a range of skills beyond a single specialty, advocating for the term "SEO expert."Gelo: Compares roles like SEO Assistant and Junior SEO Specialist, highlighting how titles can differ across companies.Gab: Shares personal experience with different roles, noting the variation in responsibilities depending on the company's structure.03:36 - 14:36Gelo: Initiates a discussion on identifying tasks for creating an SEO roadmap, asking Gab about the first steps in this process.Gab: Describes the importance of understanding the client’s services and current website status before formulating an SEO strategy. - Stresses the need for initial audits to gauge the website's readiness for SEO.Gelo: Discusses the necessity of various audits, like technical and content audits, emphasizing the significance of ensuring the website is indexable.Gab: Reinforces the point that without proper indexing, all SEO efforts may be futile, highlighting the importance of audits in the roadmap process.Gelo: Asks how to ensure SEO tasks align with the client’s overall business goals.Gab: Discusses the necessity of understanding client goals to create relevant SEO strategies, providing examples of how to tailor tasks to specific business objectives.Gelo: Shares a personal anecdote about helping a client achieve sales through effective SEO strategies, illustrating the importance of actionable goals.14:36 - 17:47Gelo: Emphasizes the need for continuous learning and adaptation of strategies based on previous experiences to better serve clients.Gab: Concludes the discussion on the importance of aligning actions with client expectations and business objectives, stressing ongoing education in SEO.Gelo: Asks how to break down larger SEO goals into manageable tasks.Gab: Emphasizes understanding the client's business goals and objectives first. Discusses converting broader SEO goals into smaller, bite-sized tasks. For instance, the first step is to collect relevant keywords related to the client's products. Highlights the importance of knowing the target audience, including B2B (business to business) versus B2C (business to consumer) considerations.Gab: Explains that the keywords will differ based on whether the business targets other businesses or direct consumers, using the example of a heater distributor.Once the relevant keywords are identified, the next step is to determine how to rank for those keywords, aligning with the client's overall goals.17:47 - 20:55Gab: Discusses creating service pages based on identified keywords and determining actions to achieve SEO and business goals. Stresses the need to break down the client's large goals into smaller, actionable tasks.Gelo: Suggests starting with the big goal and brainstorming subtasks to achieve it.Gab: Advises that even if you are focused on link building or technical SEO, it is essential to connect those efforts to the overall goals. Talks about optimizing page scores and core vitals to help achieve business goals.Gelo: Adds that for e-commerce, technical details like canonicalization of pages must be checked.Mentions the importance of ensuring canonical tags are correctly set up to avoid duplicate content issues.Gab: Agrees that understanding which pages are crucial for SEO can help focus optimization efforts.21:04 - 28:00Gelo: Discusses managing tasks efficiently using frameworks and project management tools.Stresses the need for a systematic approach to project management in breaking down larger SEO goals.Gab: Talks about using templates to manage tasks effectively.Gelo: Mentions that having a project management tool can help organize tasks, prioritize, and set deadlines.Gab: Discusses balancing short-term tasks with long-term SEO strategies, focusing on quick wins for immediate results. Highlights the need to audit keywords to ensure effective targeting.Shares that optimizing important pages like home and product pages should be prioritized.Gab: Discusses consistency in branding across platforms and its importance for quick wins in SEO.Talks about fixing broken links and redirecting them for improved SEO impact. Emphasizes that implementing these short-term strategies can yield immediate effects on traffic.Gab: Explains that while long-term strategies take time to show results, they are essential for sustained success in SEO. Highlights the importance of patience in seeing results from long-term strategies.28:01 - 34:10Gelo: Agrees with Gab about quick fixes and technical SEO aspects, noting they can lead to high-impact results. Discusses that technical SEO fixes, such as addressing broken links and optimizing content, are crucial for short-term wins.Gelo: Mentions that technical fixes should be balanced with longer-term strategies, especially in content optimization. Advises on maintaining a balance between short-term and long-term SEO efforts while managing ongoing tasks.Gelo: Emphasizes the importance of conducting thorough research for link building and how the tasks you choose for your campaign depend on your knowledge and experience. Mentions that they can provide examples but acknowledges that understanding comes from hands-on experience.Gab: Discusses how agencies benefit from established structures and processes, making it easier to implement strategies. Points out that agencies can achieve results relatively quickly and maintain consistent efforts over time.Gelo: Highlights that the first three months are critical for SEO campaigns, as clients evaluate agency effectiveness during this period. Stresses the importance of initial implementation and reporting to demonstrate progress. Provides examples of prioritizing tasks, especially in local SEO. Suggests optimizing Google My Business (GMB) as a quick win to boost rankings and visibility.34:14 - 40:58Gab: Explains a method for prioritizing tasks using a heat analysis approach. Discusses categorizing tasks based on their impact and time consumption, aiming to focus on high-impact tasks first.Gelo: Introduces the ICE scoring model for task prioritization, which factors in impact, confidence, and ease of implementation. They mention its relevance to their SEO courses. Talks about the Eisenhower Matrix as a tool for categorizing tasks into urgent and important quadrants. This helps in determining which tasks to prioritize and schedule.Gelo: Suggests using AI tools like ChatGPT to help with task identification. They recommend cross-checking AI suggestions with personal expertise or mentor guidance for reliability.Gab: Concludes by suggesting that combining the ICE scoring model with the Eisenhower Matrix can enhance decision-making, especially for freelancers or teams, helping to clarify which tasks to execute.40:59 - 45:02  Gab: Highlights the significance of tools like Google Analytics as an essential resource for SEO strategies. Access to real data allows for more effective strategy development.Gelo: Agrees with Gab's point on the need for analytics.Gab: Discusses the advantage of being knowledgeable in SEO, emphasizing customized strategies for clients that blend general practices with tailored solutions Mentions the value of third-party tools like Ahrefs and SEMrush for obtaining traffic data when direct access to Google tools isn't available.Gelo: Suggests using tools like Screaming Frog for technical audits.Gab: Stresses the importance of identifying high-impact tasks during audits.Gelo: Discusses the use of multiple tools in conjunction for a comprehensive overview of data to inform strategies. Shares his experience with AI-driven tools for auditing multiple client websites, emphasizing the need for tracking performance metrics.45:02 - 51:01  Gelo: Introduces advanced AI monitoring tools, explaining their utility in performance tracking.Gab: Discusses the benefits of using Google Data Studio for consolidating data and generating insights for client growth forecasting. Outlines how AI tools can help identify trending keywords and optimize traffic forecasts without extensive manual research.Gab: Explains how to effectively collaborate with external teams like content writers and developers, stressing the need for a clear roadmap with assigned tasks. Advocates for using Gantt charts for project timelines and ensuring clear communication with developers.Gelo: Highlights the importance of detailed instructions and avoiding vague requests to prevent miscommunication.Gab: Emphasizes the need for clear, point-by-point communication, especially regarding technical jargon that may not be understood by all team members.Gelo: Discusses the effectiveness of organized meetings with clear agendas and follow-ups to maintain urgency and accountability among team members.51:02 - 55:17  Gab: Reflects on experiences working with developers, noting differences in work ethics and communication styles among teams from various regions.Gelo: Adds to Gab's comments about diverse developer experiences and the importance of clarity in task assignments.Gab: Discusses the importance of canonical tags for SEO and how they affect crawlability and indexability of websites. Highlights the significance of fixing issues affecting a large number of URLs.Gelo: Shares experiences related to web development and how certain practices can create bottlenecks. Encourages patience and understanding when working with web developers.Gelo: Emphasizes the importance of communication when working with web developers. Suggests sharing your experience to enhance collaboration.Gab: Talks about the challenges of implementing changes and how to manage unexpected issues during updates. Shares a personal experience with implementing a blog.Gelo: Asks about adjusting SEO strategies in response to algorithm updates and changing search trends. Emphasizes the need for flexibility.55:17 - 01:10:05 Gab: Discusses how to analyze impacts post-update, suggesting to wait for full rollout before making significant changes. Advises careful analysis of affected pages and queries before implementing adjustments.Gelo: Shares an experience of traffic loss and the importance of patience during updates. Encourages consistency in strategy until the effects of updates are fully realized.Gab: Outlines methods for tracking progress on an SEO roadmap, recommending quarterly reviews to assess keyword rankings, traffic, and conversion rates. Highlights the importance of benchmarks.Gelo: Discusses the use of tools like Ahrefs to benchmark traffic, backlinks, and keyword performance over time. Stresses the significance of monitoring these metrics for successful SEO strategies.Gab: Provides rapid-fire advice for new SEO strategists, including competitive research and staying updated on industry trends. Gelo adds the importance of understanding the client's business model to tailor strategies effectively.01:10:06 - 01:13:44Gab: Discusses the importance of aligning a travel website's offerings with its target audience. He emphasizes the need for the website to cater to specific demographics, like retirees looking for a relaxed travel experience rather than active trekking.Gelo: Stresses the significance of educating clients on SEO strategies. He suggests that improving communication within departments, especially between the content team and SEO experts, is crucial for effective keyword usage and understanding. He also highlights that knowledge transfer can build authority and better results in SEO efforts.Gab: Explains the role of context and internal linking in SEO. He points out that content writers often misunderstand SEO concepts, leading to poor linking strategies. By properly analyzing content and its connections, teams can improve their ranking on Google and enhance knowledge sharing.Gelo: Recommends creating SOPs for SEO processes to streamline explanations and training for content writers. He advises that having a clear system can alleviate confusion and improve overall strategy implementation.01:13:44 - 01:19:20Gelo: Highlights the importance of cultivating a growth mindset within teams. He encourages accepting challenges and setbacks as opportunities for learning and improvement, stressing that a positive approach can lead to better adaptation in the dynamic field of SEO.Gab: Shares insights from a case study, noting that not all strategies will yield success, but there are valuable lessons to learn from failures. He emphasizes the necessity of constant communication with clients and adapting strategies based on real-world results and competitor actions.Gab: Announces a new SEO course called "SEO Sprint," aimed at enhancing knowledge in the field. Gelo: Discusses his upcoming local SEO masterclass and the integration of AI into the curriculum, encouraging listeners to stay tuned for updates on their respective courses.Gelo: Wraps up the conversation, thanking the audience for their engagement and highlighting the importance of continuous learning in SEO practices.

Not every SEO campaign goes as planned. From stubborn rankings to unexpected algorithm shifts, we’ve all faced challenges that tested our skills. In this SEO Kwentuhan episode, we share our most problematic campaigns, discussing the hurdles we encountered and the strategies that helped us overcome them. If you’re looking to navigate your own SEO challenges, you won’t want to miss this.Transcript Summary00:00 - 00:39Gab: Introduction to the episode, discussing the lighter side of SEO with Coach Gelo.Gelo: Introduction of the main topic: problematic SEO. Gelo mentions a definition they generated using ChatGPT.00:39 - 2:04 Gelo: Emphasizes the importance of understanding problematic SEO as it relates to job postings in the field.Gab: Briefly highlights the definition of problematic SEO.Gelo: Defines problematic SEO as the challenging art of managing SEO campaigns filled with issues, contrasting it with the more organized approach of programmatic SEO. Gelo: Describes the tools used in problematic SEO: stress management and communication rather than automation and AI.02:07 - 03:11  Gelo: Discusses the variety of problems encountered in different campaigns, emphasizing that every website faces its own set of challenges.Gelo: Starts discussing specific examples of difficult SEO campaigns.Gab: Acknowledges the importance of sharing experiences to help others in the field.Gelo: Mentions wanting to explore the topic further.03:12 - 05:21  Gab: Shares personal experiences with challenging campaigns and the necessity for various tools in different niches.Gab: Lists niches he's dealt with, including crypto and digital arts.Gab: Highlights a current challenging campaign in the booking engine niche, discussing branding and SEO readiness.05:21 - 10:01 Gab: Explains challenges faced, including lack of branding and QA processes, and the importance of addressing bugs.Gab: Talks about the complexities of local SEO and Google Business Profile optimization in the booking engine niche.Gab: Shares a case study involving a B2B cannabis website, discussing the lack of resources during the optimization process.Gab: Discusses challenges in the payroll software niche, focusing on high competition and the strategy shift towards product-led content.Gelo: Emphasizes the importance of aligning content with customer needs and improving conversion strategies.10:01 - 15:09  Gab: Concludes his experience with three challenging campaigns and expresses the ongoing learning process in SEO.Gelo: Shares his experience with problematic SEO, particularly with local SEO for service-based businesses. Discusses the pitfalls of using virtual offices in SEO strategies and how it led to issues with Google Business Profiles.Gelo: Explains the fallout from using virtual addresses, including suspension of profiles and the importance of compliance with Google's rules. Warns others about the risks of using virtual addresses and shares a current issue with managing multiple websites for a digital marketing agency in Canada.15:09 - 17:09Gelo: Discusses the negative impact of black hat SEO practices. He highlights that the team handling a campaign did not optimize their website properly, resulting in the creation of numerous spammy backlinks. This excessive use of spam backlinks can lead to penalties from Google, causing the entire website to struggle with rankings and visibility in search results.Gelo: Explains the issues with local SEO, emphasizing that searches for specific keywords in certain locations should yield results. However, he notes that in their situation, those searches were not appearing effectively. He shares that Google Search Console (GSC) showed no manual actions affecting their ranking, yet many websites still faced challenges. 17:10 - 20:07Gelo: Emphasizes the importance of setting realistic expectations with clients, especially regarding campaign timelines and results. He advises being upfront about potential outcomes, cautioning against false promises. Gelo also discusses the need for dedicated resources, like writers, to support SEO campaigns and the lack of adequate tools available for their work.Gelo: Stresses the necessity of establishing a strong brand presence from the outset. He mentions that clinics, for example, should have optimized listings early on to avoid difficulties later. He reiterates the importance of honesty in client relationships and maintaining open communication about performance.20:08 - 22:08Gab: Talks about the significance of experience in navigating SEO challenges. He highlights that as professionals progress in their careers, they should broaden their skills and improve their approach to handle diverse projects effectively. Gab also mentions the importance of learning from problematic situations to enhance expertise.Gelo: Encourages the audience to share their SEO problems in community groups for collaborative solutions. He underscores the value of learning from others’ experiences and adapting strategies to achieve desired results.22:09 - 25:23Gab: Shares insights on client dynamics and how their needs can influence SEO strategies. He describes scenarios where client requests lead to shifts in campaign focus and the importance of aligning strategies with attainable goals, like increasing organic traffic.Gab: Concludes by discussing pricing strategies and the necessity of transparent communication regarding budget constraints. He explains how adjusting service packages based on client budgets can lead to more successful collaborations.25:23 - 26:51 Gab: Focuses on high-impact tasks rather than guaranteed results, often adjusting strategies to meet client needs, especially for SaaS clients.Gab: Introduces a results-driven SEO strategy, concentrating on increasing organic traffic and rankings. Discusses setting measurable goals, such as improving qualified leads after optimization. Emphasizes the importance of revenue-driven results to influence business growth.Gab: Mentions the challenges of reporting to clients when strategies are not producing expected results.26:51 - 29:14Gelo: Comments on the issue of traffic metrics not leading to conversions.Gelo: Refers to "vanity metrics" and the importance of real results. Shares insights on monitoring metrics like monthly active users in a SaaS context.Gelo: Discusses strategies for improving traffic without additional budget for backlinks, focusing on collaboration with other blogs. Details a strategy where he focuses on link earning rather than begging for backlinks, emphasizing collaboration with relevant blogs.29:14 - 31:29  Gelo: Explains how he utilized customer service insights to create relevant content that appears in featured snippets, leading to passive backlinks. Highlights the success of using content to earn backlinks, creating a win-win situation for clients. Concludes that practical considerations for creating backlinks are crucial, ensuring both results and cost-effectiveness. 31:29 - 32:40 Gelo: Mentions a previous discussion about company strategies.Gab: Discusses the importance of a new strategy, particularly in niche markets that aren’t saturated, emphasizing the role of backlinks in improving visibility. Suggests focusing on less competitive niches for featured snippets and using research to align with audience queries for better backlinks. Shares that when contributing content, he also utilizes external links to enhance authority.Gelo: Agrees that providing good answers can enhance backlink opportunities.Gab: Highlights the importance of giving credit through citations, especially when linking to non-competitors.Gelo: Reiterates the importance of giving credit. Discusses how links, both outbound and inbound, contribute to Google’s understanding of relevance.32:40 - 33:55 Gelo: Transitions to discussing common SEO problems that need addressing.Gab: Identifies branding issues as a key problem; a strong brand helps in website optimization. Talks about his experiences with potential clients struggling to rank due to unclear branding keywords.Gelo: Comments on the challenges in branding, especially with similar names. Emphasizes that without a strong branding keyword, it’s difficult to rank for non-branded terms.34:02 - 34:56  Gelo: Asks about concerns with exact match keywords.Gab: Affirms that concerns exist but explains they are not universal across industries.Shares a personal anecdote about exact match domain purchases for local businesses.Discusses how exact match domains can still rank well despite changing Google policies.35:20 - 38:22  Gab: Reiterates the importance of branding in SEO strategy. Discusses the significance of keyword intent in strategy formulation. Highlights the need to align keywords with user intent for better ranking. Warns against mismatched keywords, which can lead to poor performance.Gab: Discusses the role of service and commercial pages in SEO. Advises verifying keyword intent to avoid mismatches between service offerings and content. Suggests starting with lower competition niches rather than competing with big brands.38:44 - 41:08  Gelo: Introduces client-side SEO problems that often arise. Emphasizes the need for clients to have a deep understanding of SEO basics. Discusses various on-page and technical SEO issues faced by clients.Gelo: Addresses the reliance of clients on paid ads over SEO. Highlights the importance of educating clients about the balance between SEO and paid ads. Discusses the necessity of knowledge transfer to clients about SEO processes and expectations.41:08 - 42:37  Gelo: Suggests sharing algorithm updates with clients to manage expectations.Highlights the challenges of turnaround times for client requests, stressing the need for clear communication. Concludes by discussing the readiness of websites for SEO and the challenges faced by startups.42:38 - 44:15Gelo: Introduces a strategy for building an audience for SaaS companies, emphasizing its effectiveness through various channels.Gelo: Discusses companies leveraging social media to build audience awareness before launching their SEO campaigns. Mentions the importance of audience engagement before any major budget allocation. Reflects on some websites that are not yet optimized for SEO, seeking advice on improving their readiness for such campaigns.Gab: Acknowledges the situation and shares an example related to the previous discussion.Provides an analogy about a booking engine that is still not optimized for SEO and emphasizes the need for honest discussions with clients regarding their SEO strategies.Gab: Talks about the challenges faced with clients who are not fully prepared for SEO campaigns, highlighting the need for clear guidance and understanding of SEO tools.44:15 - 45:48Gab:  Describes the necessity of knowledge regarding SEO optimization and research to effectively tackle challenges with SaaS clients. Emphasizes that demonstrating the usage of tools and the importance of consistent branding are vital for maintaining audience recognition.Gab: Discusses the long-term implications of neglecting SEO, noting that a drop in audience awareness can have significant consequences. Agrees with Gelo about the compounding nature of SEO efforts over time.Gelo: Points out that budget cuts can often lead to SEO efforts being undermined, as SEO is a long-term investment.45:48 - 46:49Gelo: Reflects on the reality of businesses facing budget cuts and how it affects their SEO campaigns and results.Gab: Acknowledges the ongoing SEO work and how updates can disrupt previously established strategies.Gelo: Mentions the lasting impact of initial SEO efforts even after budget cuts.Gab: Discusses the challenges clients face when they lack knowledge about SEO adjustments after major updates.Gelo: Advocates for honesty in SEO practices and being transparent with clients about the realities of SEO.46:49 - 48:06Gelo: Stresses the importance of being knowledgeable and skilled in the field to navigate complex situations.Gab: Acknowledges Gelo's point about clients needing to be educated on SEO.Gelo: Adds that some clients may struggle to let go of ineffective practices learned previously. Encourages managing client expectations while striving to deliver results despite their previous experiences.Gelo: Shares the importance of asserting one’s expertise while maintaining professionalism in client interactions. Discusses the complexities of handling challenging campaigns and the value of pushing back when necessary.48:07 - 49:46Gab: Reflects on personal growth through tackling challenges in campaigns and stepping out of comfort zones. Emphasizes the significance of continuous learning and adapting in the ever-evolving landscape of SEO.Gelo: Suggests adopting a proactive approach in dealing with various SEO aspects.Gab: Mentions his foundation in handling diverse clients and the lessons learned from challenging scenarios.Gelo: Questions if success can be measured in terms of handling difficult campaigns.Gab: Discusses the evaluation of competition and the importance of effective service offerings in SEO.49:46 - 50:48Gelo: Reflects on past experiences with different SEO tactics.Gab: Shares insights on the repercussions of black hat SEO tactics and the eventual consequences.Gelo: Agrees that unethical practices can lead to negative outcomes in the long run.Gab: Concludes on the importance of recognizing potential issues from the outset.Gelo: Highlights the opportunity for personal and professional growth through challenging campaigns. Reflects on the value of showcasing skills through successful handling of complex SEO tasks.50:57 - 52:39  Gelo: Discusses his efforts on the optimization side, including writing landing pages and blogs. He shares insights from case studies that have helped build his reputation as an SEO practitioner among his colleagues, emphasizing the challenges faced and the commitment he brings to the table.Gelo: Mentions sharing tools for free and building systems behind the agency to help others succeed. He reflects on the importance of his reputation and how it motivates him to assist his colleagues despite the challenges they face.Gelo: Identifies opportunity cost as a major concern, stating that focusing on lower-paying clients can limit his potential to work with more premium clients. Gelo acknowledges the increased stress that comes with this decision. Continues discussing the implications of opportunity cost, recognizing the need to balance his current commitments with aspirations for higher-paying projects.Gab: Jumps in to agree with Gelo, noting the challenges of communicating effectively with stakeholders and the difficulty in shifting outdated tactics to modern strategies.52:39 - 54:22 Gelo: Highlights the importance of pushing for effective strategies while navigating client resistance, emphasizing that proven methods should be the focus.Gab: Reflects on the rewarding feeling of successfully implementing strategies after discussions with clients, underscoring the importance of data-driven decisions.Gelo: Suggests wrapping up their conversation by discussing actionable steps for SEO professionals facing challenging campaigns.Gab: Offers strategies to manage stress and expectations during difficult campaigns, starting with the advice not to panic, as challenges are part of the organic process. He emphasizes setting clear weekly goals for each client to stay organized and focused, suggesting that having defined tasks helps combat feelings of being overwhelmed.54:22 - 56:31  Gab: Encourages continuous learning to stay ahead in SEO, noting that understanding past challenges can prepare professionals for future issues. He shares that improving communication with clients is crucial, especially during tough times, and stresses honesty about expectations.Gab: Points out the importance of setting realistic expectations and communicating progress regularly, even if the results are slow. He highlights the need for strategic reevaluation if tactics aren’t working, including competitor analysis to identify effective strategies.Gab: Advises assessing the competition and experimenting with new approaches, ensuring that all strategies are tested properly with client approval. He underscores the necessity of staying innovative and adapting strategies based on what works in different niches.56:31 - 58:22  Gab: Stresses the importance of using external insights and consulting with mentors or experienced colleagues for additional perspectives on problem-solving. He encourages engaging with industry experts to gain fresh ideas and strategies that can be applied to current challenges.Gelo: Acknowledges the value of insights from others and how they can often illuminate solutions to existing problems. He adds that collaborative brainstorming with colleagues can lead to improved outcomes in SEO projects.Gelo: Mentions his availability for questions, encouraging audience engagement.Gab: Emphasizes maintaining a positive mindset amid challenges, reminding listeners to focus on controllable aspects of their campaigns.58:22 - 59:35  Gelo: Encourages listeners not to let pressure overwhelm them, highlighting the importance of positivity in client relationships.Gab: Agrees and reflects on the necessity of staying resilient in the face of industry changes.Gelo: Ends with a call to action, inviting listeners to share positive messages in their community to uplift each other.Gelo: Wraps up the discussion, reminding everyone of their support and encouraging them to reach out with questions.Gab: Concludes with a shout-out for community engagement and motivation, highlighting the value of interaction among members.59:35 - 1:00:39Gelo: Encourages members to post insights and experiences to strengthen community ties.Gab: Expresses gratitude and encourages listeners to connect with their social media platforms and join the community.Gab: Thanks the audience once more, urging them to follow their podcast on Spotify and join their Facebook groups for continued learning and support. Gab signs off, looking forward to future discussions and encouraging everyone to stay engaged in SEO conversations.

In today's digital landscape, site speed isn't just a technical detail—it's a critical factor that can make or break your website’s success. With users expecting websites to load in just a few seconds, even minor delays can lead to higher bounce rates and lost opportunities. In our latest podcast episode, we explore the impact of site speed on SEO and discuss practical strategies to improve it.Join us as we sit down with web developer, Glenn, who brings a wealth of experience and insight to the conversation. He’ll explain why a fast-loading site is essential not only for enhancing user experience but also for boosting your search engine rankings. From the importance of mobile responsiveness to optimizing images and choosing the right hosting services, Glenn covers the key areas that can help elevate your site’s performance.You’ll come away with a clearer understanding of how site speed affects your online presence and the steps you can take to ensure your website is running at its best. Transcript Summary00:00 - 01:28Gab: Welcomes listeners to the podcast focused on the lighter side of SEO. Introduces Glenn, a web developer he met through an SEO group on Facebook, where they collaborated on website optimization.Gab: Introduces the main topic: the impact of site speed on SEO and how to improve it. Welcomes Glenn to the podcast.Glenn: Thanks Gab for the invitation and expresses excitement about sharing knowledge on website development and site speed optimization.01:28 - 03:04 Glenn: Shares his background in IT, starting in 2012. Initially worked on desktop applications and was introduced to web development through friends.Glenn: Discusses his transition to web development, influenced by questions about income and work environment. Motivated by the freedom of the field.Gab: Asks Glenn about his first job experience after graduating.Glenn: Shares that he had a corporate job before freelancing, influenced by a friend who was a web developer.03:05 - 05:38Gab: Relates to Glenn’s experience, mentioning their similar graduation timeline and backgrounds in SEO.Glenn: Discusses the importance of continuous learning in tech. Emphasizes the need to keep updating skills due to rapid technological changes.Gab: Inquires about the CMS and frameworks Glenn uses.Glenn: Lists tools like Laravel and mentions WordPress as a popular choice for many clients. Shares his initial rates and long-term thinking about skill improvement.05:38 - 9:20Glenn: Talks about the importance of having a portfolio and certificates to gain respect in the industry, as well as the necessity of networking and marketing oneself.Gab: Shifts focus to the main topic, asking about the significance of site speed for user experience.Glenn: Explains that site speed affects first impressions, user engagement, and SEO. Stresses the importance of mobile responsiveness.Glenn: Discusses how a fast-loading website retains users and drives conversions, noting that a significant portion of web traffic comes from mobile devices.09:20 - 11:01 Gab: Mentions that site speed is now a major ranking factor for SEO. Highlights that users expect websites to load quickly, ideally in under three seconds.Glenn: Agrees, stating that under one second is optimal for keeping users engaged.Gab: Asks Glenn to identify common reasons for slow website performance.Glenn: Lists web hosting quality and image sizes as primary factors affecting speed.11:02 - 14:02Gab: Inquires about recommended hosting providers.Glenn: Suggests Cloudways, SiteGround, and Hostinger, emphasizing the importance of choosing reliable hosting services that cater to specific markets.Glenn: Discusses the various types of hosting available, including shared, VPS, and Cloud hosting. He emphasizes the need to evaluate the client's requirements, suggesting shared hosting for startups or personal websites.Gab: Expresses gratitude for the information shared.Glenn: Highlights that unoptimized images can significantly slow down a website, especially for industries like real estate that often use high-resolution images. He notes the common issue of large image files (5 MB or more) affecting load times.Gab: Agrees with the assessment of common speed issues.14:36 - 20:30Glenn: Outlines steps developers can take to enhance loading speeds. Key points include:  - Choosing reliable hosting.  - Selecting a lightweight theme for WordPress.  - Reducing unnecessary plugins and optimizing CSS, JavaScript, and HTML files.  - Advises against using heavy image formats (like JPG for photography) and recommends web-friendly formats (like WEBP).  - Suggests using plugins for image optimization to handle multiple images at once.Glenn: Discusses the importance of resizing images (to around 1920 pixels) and implementing lazy loading to improve site performance. He explains how lazy loading works and its benefits for user experience.Glenn: Emphasizes the necessity of caching web pages to enhance speed. He distinguishes between static and dynamic websites, explaining that dynamic sites require more ongoing optimization due to databases holding outdated content.Discusses the importance of managing external scripts (e.g., from Google or email marketing tools) to avoid slow loading times.20:31 - 23:05Glenn: Advises on the placement of third-party tools (like JavaScript) within the site, suggesting they should generally be placed in the footer to prevent them from hindering content loading.Glenn: Recommends tools like Google PageSpeed Insights and GTmetrix for monitoring website performance.Gab: Appreciates GTmetrix for its detailed analysis and the importance of understanding the foundational aspects of site speed.Gab: Mentions the need to use staging sites for experimental changes to prevent issues on live sites. Glenn: Echoes this sentiment, noting that urgency can sometimes lead to mistakes.23:05 - 27:06Glenn: Elaborates on browser caching, explaining how it stores copies of website files locally to improve speed for returning visitors. This can significantly reduce load times.Glenn: Explains the differences between shared hosting, VPS, and cloud hosting. He introduces the concept of Content Delivery Networks (CDNs), which enhance site speed by serving content from the nearest geographical location to the user.Glenn: Discusses the advantages of using a CDN, including improved load times and additional security features like SSL certificates. He notes that while a CDN is particularly beneficial for e-commerce websites, smaller sites may not need one.28:25 - 29:57Gab: Inquires about how often website speed should be reviewed and optimized. Glenn: Advises that it depends on site activity and that regular monitoring is essential, especially for dynamic sites with frequent updates.Glenn: Reflects on future trends in web development, hinting at the growing influence of AI but noting the uncertainty of its impact on site speed.29:57 - 31:10Glenn: Discusses the integration of AI in web development, highlighting its impact on UX and UI design. He mentions tools like ChatGPT that allow for easier graphic design creation based on text input. While AI can improve site speed, he emphasizes that manual intervention is still essential.Glenn: Explains that, despite the benefits of AI tools for optimizing site speed, manual adjustments are still necessary for the best outcomes.31:33 - 35:21Glenn: Provides practical advice for beginners looking to pursue web development. He stresses the importance of learning the basics (HTML, CSS, JavaScript), building a portfolio, and networking with others in the field. Glenn advises that newcomers should seek feedback and remain patient as they develop their skills.Gab: Emphasizes the need for continuous learning, suggesting that beginners should apply their knowledge to personal projects before working on client sites.35:22 - 37:49Glenn: Promotes his services, offering white-label WordPress services and website maintenance. He encourages listeners to connect with him on LinkedIn and Facebook.Gab: Concludes the podcast, thanking Glenn for his insights on site speed optimization and encouraging the audience to follow their platforms for more content.Gab: Wraps up the episode by inviting listeners to follow the podcast on Spotify and YouTube and to visit their website for more episodes, thanking Glenn once again for his time and knowledge.

Education and street smarts often create a dynamic interplay, and in our latest SEO Kwentuhan podcast episode, we tackle the critical question: which is better - Diploma or Diskarte? Tune in for an engaging discussion packed with real-life stories and expert insights as we examine how these two paths influence success and what truly counts in today’s competitive landscape!In this episode, we’ll hear from Coach Gab and Coach Gelo who have navigated both routes, sharing their unique experiences and the lessons they've learned along the way. From academic achievements to practical ingenuity, we’ll uncover the strengths and weaknesses of each approach, shedding light on how they can complement one another. Whether you're a student weighing your options, a professional seeking to enhance your skills, or simply curious about the dynamics of education and hustle, this conversation promises to offer valuable insights that challenge conventional thinking and inspire new perspectives.Transcript Summary00:00 - 2:00 Gab:Welcome to this new episode of SEO Kwentuhan, focusing on the lighter side of SEO.  Gelo:  What’s our topic today?  Gab: Discussing whether a diploma or experience is more essential for SEO.  Gelo: We often hear varying opinions about this. Let's put it in the context of SEO.  Gab: I believe the diploma isn’t crucial; my experience matters more. After applying for jobs, I rarely used my diploma. However, the knowledge I gained from school helped me in the field.  Gelo:I don’t have a diploma. I learned SEO through online courses. Although having a diploma might open some doors, many employers still look for practical skills.  02:01 - 7:14 Gelo: Sometimes job postings require a marketing degree, as SEO falls under digital marketing.  Gab: Having a diploma can help when applying overseas, where employers often prefer graduates from related fields.  Gelo: There are limitations without a diploma. It’s tough to apply for jobs without any credentials.  Gab: There’s definitely discrimination in the job market. Employers often prefer candidates with diplomas, even in entry-level positions.  Gelo: The initial job market entry is challenging, especially when HR screenings favor diploma holders.  Gab: True, it’s frustrating to feel overlooked due to lacking formal education.  7:15 - 12:10Gab: If you lack a diploma, freelancing could be a better path, as it emphasizes experience over formal education.  Gelo: Freelancing allows for practical learning without the pressure of traditional job requirements.  Gelo: Are there specific courses that benefit SEO professionals?  Gab: Yes, courses in marketing and communication are valuable, alongside technical fields like IT.  Gab: Content writing and journalism courses also help in SEO. Understanding how to write effectively can enhance your SEO skills.  Gelo: Technical skills in IT can assist with aspects like link building and networking.  12:11 - 15:30Gab: Soft skills are important in SEO. Communication skills are key for conveying ideas to clients and team members.  Gelo: Exactly! Team collaboration and clear communication are vital in an agency environment.  Gelo: Selling your services and ideas is another crucial skill. You must be able to present and advocate for your work effectively.  Gab: Analytical thinking and adaptability are essential, especially in a rapidly changing digital landscape.  15:30 - 16:46 Gelo:  Discusses the initial stages of SEO development and the importance of preparation. Highlights the need to not forget key elements as you progress in your SEO journey.Gelo: Talks about project and time management, emphasizing the challenges of handling multiple clients and the necessity of building an effective project management system.Gelo: Mentions the significance of soft skills in SEO.Gab: Explores various soft skills required for SEO, like creativity in content writing and web design, asserting that creativity can be innate or developed over time.16:46 - 17:34Gab: Discusses the challenges faced in design, despite having a background in graphic design.Gab:  Reflects on past learning experiences in web design and development, indicating a desire to improve further.Gab: Shares thoughts on negotiation skills necessary for handling paid links and other aspects of SEO.17:34 - 19:16  Gelo: Addresses the need for persuasive communication in negotiation. Emphasizes the importance of clear communication in closing deals and the relationship between negotiation skills and sales.Gelo: Discusses the difficulties in sales and the necessity of having data to support selling packages.Gab:Shares personal struggles with selling services, noting the importance of case studies and data in building credibility.19:16 - 23:29Gab: Reflects on the challenges of public speaking, especially as an introvert, and how these experiences have shaped his confidence.Gelo: Comments on his own experiences with introversion and public speaking, highlighting how it affects client interactions.Gab: Stresses the value of sharing knowledge within the community and learning from others’ experiences.Gelo: Encourages sharing insights without sugar-coating, emphasizing the importance of real experiences.23:29 - 26:02Gab: Lists essential SEO skills, such as link building, technical SEO, and on-page optimization, and underscores their importance in the field. Highlights the demand for link builders and the challenges associated with this role.Gab: Discusses the need for technical skills in SEO, including a deep understanding of tools and strategies for implementation. Shares thoughts on the importance of content writing and the challenges of being a creative writer.26:02 - 29:08  Gelo: Outlines the core foundations of SEO, including keyword research and on-page optimization. Encourages continuous learning to enhance skills in these core areas.Gelo: Emphasizes the importance of specializing in specific areas of SEO, such as local SEO or technical SEO.Gab: Discusses the value of understanding user experience and how it relates to SEO strategies.29:08 - 31:59Gelo: Stresses the necessity of keeping up with new tools and algorithms in the SEO field.Gab: Concludes with thoughts on the benefits of certification versus traditional diplomas in the SEO industry.Gelo: Introduces the topic and suggests looking at the link in the post for more information.Gab: Responds affirmatively to Gelo’s prompt.Gelo:  Asks Gab about his qualifications in SEO.Gab: Mentions plans to enroll in a course related to SEO.Gelo: Comments on the value of certifications versus diplomas in the SEO field.32:00 - 36:28Gab: Discusses the connection between nursing and SEO, sharing personal experiences of transitioning into SEO from being a virtual assistant. Explains how he learned SEO skills from a remote SEO manager while working in affiliate marketing.Gab: Emphasizes leveraging existing skills (like graphic design) to enter the SEO field.Encourages focusing on data analytics and Google tools, noting that many pathways exist to become proficient in SEO without formal diplomas.Gelo: Agrees that a proactive approach is necessary for success in SEO. Discusses the importance of finding the right learning resources and beginning with the basics. Gelo: Mentions the need for deep research and finding trustworthy sources to learn SEO effectively. Stresses that learning SEO is an ongoing process and that initial challenges should be expected.Gab: Reflects on the current landscape of the SEO industry, noting both opportunities and competition. Shares his learning journey, highlighting that formal education isn't strictly necessary for success in SEO.36:29 - 39:41Gab: Affirms the value of experiential learning in the SEO field.Gelo: Discusses how he consumed various SEO podcasts to enhance his knowledge and skills. Indicates that learning should be continuous and that practical experience is crucial for growth.Gab: Discusses what he looks for when hiring SEO professionals, starting with attention to detail.Gelo: Acknowledges the importance of following instructions during hiring tasks.Gab: Shares the key traits he values, including eagerness to learn and demonstrated commitment through coursework.Elaborates on how he assesses candidates' potential during their training period.39:41 - 42:39Gab: Discusses the opportunities he provides for interns and the expectation of their engagement. Highlights that he often hires interns based on their performance during the internship.Gelo: Discusses the significance of attention to detail in the application process.Gab: Agrees on the importance of personalized applications to stand out.Gelo: Warns against generic applications created by AI, emphasizing the need for personal touch.Gab: Reflects on how AI can aid in structuring applications but shouldn’t replace authenticity.Gelo: Concludes that while technology can assist, understanding the nuances of job applications is crucial.Gab and Gelo: Emphasize continuous learning, leveraging existing skills, and the necessity for attention to detail in professional settings.42:45 - 43:53Gelo:  Discusses his experience in SEO and how he includes SEO in his projects. He gives a shout-out to a colleague, Third.Gelo: Explains what an SEO applicant should present during interviews, focusing on portfolios and case studies. Emphasizes the importance of showcasing real work rather than just experience years.43:53 - 45:13Gab:Shares tips on applying for SEO jobs and the significance of a portfolio.  Gelo: Advises on leveraging platforms like Facebook to connect with potential clients and propose help with their websites.Gab: Discusses how to initiate conversations with potential clients through proposals.  Gelo: Highlights the need to provide value in communications and move on if the client isn’t interested.45:13 - 48:29Gab: Suggests bringing case studies or sample strategies to interviews to show expertise.  Gelo: Discusses the necessity of being well-prepared and having a strong overview of SEO aspects during job applications.Gelo: Talks about collecting reviews from colleagues and clients to enhance credibility.  Gab: Questions how to ask for reviews effectively.Gelo: Emphasizes the importance of caring about the client’s business and marketing needs during conversations.  Gab: Agrees and points out that clients often focus on business outcomes rather than technical SEO details.Gelo: Suggests that focusing on a niche market can help in acquiring clients, making it easier to demonstrate expertise.  Gab: Adds insights about the effectiveness of niche targeting in client acquisition.48:29 - 51:17Gab: Talks about collecting client feedback after a few months to demonstrate improvements in traffic.  Gelo: Agrees on the importance of showcasing results while avoiding fake reviews.Gab: Shares how to leverage Upwork reviews for showcasing work.  Gelo: Discusses the necessity of obtaining legitimate reviews on platforms like Upwork.Gab: Advises those new to SEO to create templates and showcase their learning.  Gelo: Suggests reaching out to past colleagues for referrals to build credibility.51:17 - 59:13Gab: Discusses the value of practical experience over formal education in SEO.  Gelo: Emphasizes that while both are beneficial, having a diploma can be a good backup.Gab: Talks about the perception of degrees in the job market versus practical skills.  Gelo: Shares insights on how resourcefulness and determination can lead to success in SEO.Gab: Reflects on the conversation and thanks the audience for tuning in.  Gelo: Encourages listeners to share their experiences and reminds them to follow the podcast.Gab:Invites listeners to engage with the community and stay tuned for future episodes.  Gelo: Ends with reminders about their social media and podcast availability.

Welcome to our latest SEO Kwentuhan podcast episode, focusing on the essentials of SEO and Content Marketing. If you’ve ever wondered how to get your website noticed or how to create content that truly resonates with your audience, this episode is for you. We’ll break down key strategies, share actionable tips, and explore common pitfalls to avoid. No matter your experience level, you’ll find valuable insights to help enhance your approach. Let’s get into it!Transcript Summary00:00 - 00:29  Gab: Introduces the episode of the podcast focused on the "lighter side of SEO" and content marketing. Gab is joined by Coach Gelo to discuss the synergy between SEO and content marketing.Gelo: Mentions "The Power of 2," hinting at the collaborative power of SEO and content marketing.Gab: Briefly comments on SEO and content marketing, emphasizing a lighter approach.Gelo: Talks about content marketing as the lifeblood of SEO and digital marketing, explaining that content marketing is crucial across digital platforms.Gelo: Discusses the common questions about content marketing, including its relevance and topics covered in groups and forums.00:52 - 2:21Gelo: Asks about the differences between SEO and content marketing, addressing the frequent confusion about whether they are the same or different.Gab: Provides a background on SEO from a web development perspective, noting that while SEO and content marketing overlap, they are distinct. Gab mentions that SEO often involves technical skills, whereas content marketing focuses more on creating and sharing content to attract the right audience.Gab: Explains that content marketing involves various stages, including catching attention, generating interest, making a decision, and driving action, often following the AIDA (Attention, Interest, Desire, Action) model.Gab: Emphasizes the importance of content marketing beyond just content creation, including strategies for engaging target audiences and converting them.03:07 - 4:05Gelo: Confirms the AIDA method's relevance in content marketing and its role in retaining audiences.Gab: Acknowledges the importance of retention and mental availability in content writing.Gelo: Discusses the lighter side of SEO and content marketing, focusing on becoming an authority and providing valuable information.Gelo: Mentions that content marketing often involves lighter topics and building authority to answer non-technical SEO questions.4:18 - 4:36Gab: Encourages research and staying updated with trends to improve content strategies.Gelo: Agrees on the need for continuous learning and adaptation in SEO and content marketing.Gab: Comments on the importance of branding in content marketing and SEO.5:14 - 5:54Gelo: Describes how SEO and content marketing are not the same but work together. Mentions the concept of Product-led SEO and how it applies to services and products.Gelo: Discusses how creating content around products, such as presentation makers, complements SEO by addressing search intent.Gelo: Reiterates that SEO and content marketing are different but complementary, emphasizing their interdependent relationship.6:25 - 6:37Gab: Shares a practical approach to using blogs to support product pages and address long-tail keywords and informational intent. Talks about content marketing strategies to rank for specific keywords and the importance of creating supporting content.7:02 - 8:14Gelo: Seeks to elaborate on how SEO and content marketing complement each other.Gab: Provides an analogy comparing SEO to a business's logo, which captures attention, while content marketing is like promotional events that engage and retain customers. Describes SEO as the foundation of visibility and content marketing as the way to engage and provide value to the audience.9:19 - 11:04Gelo: Discusses the role of SEO as a backbone of digital marketing, emphasizing its importance in supporting various marketing facets. Clarifies that SEO is one part of a larger digital marketing strategy, which includes other departments like social media and advertising. Elaborates on how SEO interacts with other marketing strategies, emphasizing that it is not isolated but part of a broader marketing ecosystem. Reflects on the technical side of SEO and its importance in building a solid foundation for content marketing.11:37 - 12:51Gelo: Reiterates the importance of both SEO and content marketing, and how they work together to enhance visibility and engagement online.Gelo: Discusses the importance of having both www and non-www versions of a website for SEO purposes. Emphasizes how Google bots need to properly access and index content to improve visibility. Talks about the connection between SEO and content marketing, noting that well-optimized content helps Google bots find and index web pages effectively. Mentions examples of websites with very little content, like just a homepage. Gelo: Explains that creating engaging content, such as calculators or interactive tools, helps increase traffic. Stresses that content marketing should be more than automated tools and should involve genuine, engaging content to be effective.12:51 - 13:40Gelo: Describes how SEO and content marketing work together, including the use of keyword research and tools like Surfer SEO. Highlights that effective content marketing involves researching and using keywords properly.Gelo: Continues to discuss the fundamentals of SEO and content marketing. Emphasizes that SEO helps in creating a solid foundation for content marketing, aiming for better engagement and higher search engine visibility.13:45 - 14:08Gab: Highlights the potential of combining SEO and content marketing versus focusing on just one of these strategies.Gelo: Expresses gratitude for the summary provided and acknowledges the need to revisit certain points.14:10 - 17:11Gelo: Starts discussing the primary goals of integrating SEO with content marketing. Points out that SEO helps with keyword research and ensuring that the correct keywords are targeted.Gab: Elaborates on SEO goals, such as ranking well in search engines and targeting the ideal customer profile (ICP). Discusses the importance of optimizing content for both primary and secondary keywords and ensuring the content is indexed correctly.Gab: Talks about the need for content to be optimized for both users and search engines. Mentions that technical SEO is crucial to ensure content is properly indexed and visible.Gab: Describes how content marketing without SEO might result in beautiful content that does not rank well. Emphasizes that SEO is crucial to ensure content is properly indexed and discoverable.Gelo: Points out that a lack of internal linking can be an issue. Reiterates the importance of SEO in ensuring content is well-indexed and visible.17:11 - 21:41Gelo: Introduces the topic of metrics for measuring the success of SEO-driven content marketing.Gab: Acknowledges the term "SEO-driven content marketing" and distinguishes it from "product-led content marketing." Prefers the term "product-led content marketing" and explains that content should aim to highlight products and services to drive sales. Emphasizes that the goal of SEO is not just to rank or drive traffic, but to generate sales and ROI for clients.Gab: Discusses how content marketing should be consistent and aligned with sales goals. Mentions a specific case where a client saw no effect from blog content due to lack of effective calls to action. Shares an example where a client’s blog content didn’t generate expected sales, discussing the importance of having strong calls to action and proper content optimization.Gab: Talks about analyzing analytics to track conversions and user engagement, and emphasizes the importance of proper tracking and call-to-action strategies. Suggests using metrics such as clicks, impressions, average session duration, and scroll depth to measure the effectiveness of content marketing. Discusses the importance of tracking user behavior and conversions.Gab: Talks about using Google Analytics for tracking and suggests additional tools if necessary.Gelo: Mentions that Google Analytics can sometimes be confusing and suggests using additional tools for better tracking.23:46 - 25:27Gelo: Asks about the effectiveness of long-form content (3000-5000 words) in SEO.Gab: Agrees that content longer than 3000 words is considered long-form and discusses its potential benefits for SEO.Gelo: Reiterates the focus on long-form content for better SEO optimization.Gab: Explains that the need for long-form content depends on the intent behind the keywords. Recommends analyzing top-ranking pages to determine the appropriate content length. Discusses using tools to determine the ideal length for content based on keyword intent and competition.25:27 - 34:07 Gelo: Discusses the role of product managers in SEO, particularly focusing on product-led SEO. They explain that product managers are responsible for everything related to a product page, including updates and backlink management. They are deeply involved with their products and often use tools or applications to enhance product pages. The role also involves understanding competitor strategies.Gab: Provides an example involving keyword strategies for creating landing pages using Canva. They contrast a targeted, specific approach versus a more generic one. Gelo: Adds that content should align with the search intent and provides insights on how content creators build product-focused vlogs that integrate videos for better audience engagement.Gelo: Explains the importance of addressing search intent through both long-form and short-form content. They highlight that some queries require detailed responses (e.g., "How to fly an airplane") while others can be addressed more briefly (e.g., "How to fry an egg"). They emphasize avoiding over-optimization and focusing on relevance.Gab: Discusses the concept of evergreen content, which remains relevant over time. They provide examples like "How to fry an egg" and explain the importance of updating such content periodically to maintain its relevance. Gelo: Adds that evergreen content should be updated to reflect current trends or developments, ensuring it remains valuable.Gab: Explains how content marketing can build brand authority and trust, which is crucial for SEO. They discuss various strategies, including repurposing content for different platforms and leveraging different media types (blogs, social media, podcasts). Gelo: Reinforces the idea that content sharing on multiple platforms helps establish brand authority and enhances SEO.34:07 - 39:19Gab: Provides practical examples of evergreen content in different niches, such as health, technology, and finance. They emphasize the need for creativity in presenting timeless information and updating it as needed. Gelo: Concurs and highlights that evergreen content should be continuously updated to stay relevant.Gelo: Discusses the importance of branding in content marketing and SEO. They explain how a strong brand presence can enhance trust and authority online. Gab: Agrees, sharing a case study of a client with multiple websites and how branding influenced their SEO performance, especially after an update that affected traffic.Gelo: Talks about the challenges of maintaining branding consistency and its impact on SEO. They mention the importance of testing various strategies and how branding can help recover from SEO setbacks. Gab and Gelo: Both agree that ongoing testing and adaptation are crucial for long-term SEO success.Gelo: Asks about effective content distribution strategies that can enhance SEO. They suggest exploring different methods to improve visibility and engagement, emphasizing the need for strategic content distribution to maximize SEO benefits.39:19 - 41:58Gab: Discusses strategies for content distribution and highlights the effectiveness of using platforms like Facebook, Instagram, and YouTube.Emphasizes the importance of choosing the right social media channels based on the business type. Mentions the use of user-generated content as a strategy for building reputation and branding.Gab: Talks about leveraging user-generated content to enhance brand visibility. Shares an example of students who improved their scores through strategies shared in a Discord channel and suggests posting these improvements to inspire others.Gab: Notes the importance of building reputation and brand using content created by users.Encourages the use of user reviews and content as part of the overall content strategy.Mentions that user-generated content is a part of the content distribution strategy.Gelo: Agrees with Gab on the significance of user-generated content.Gab: Reaffirms the importance of user-generated content.Gelo: Adds that identifying target markets at the start of campaigns is crucial. Shares their experience focusing on Facebook and email marketing for exposure. Mentions guest posting and influencer collaboration as part of the content distribution strategy.Gelo: Discusses different content distribution channels like email marketing and guest posting. Emphasizes the importance of ensuring content reaches the right audience.41:58 - 42:59Gelo: Highlights the use of link building and influencer collaboration in content distribution.Mentions that working with influencers can enhance content reach.Gab: Acknowledges the mention of influencer collaboration.Gelo: Points out that besides Facebook, other platforms like Pinterest can be effective.Suggests focusing on niche-specific channels for better content distribution.Gab: Discusses the importance of finding suitable distribution channels.Gelo: Cautions against "black hat" techniques and highlights the importance of ethical strategies.Gab: Mentions various unconventional channels but implies they are not recommended.Gelo: Acknowledges unconventional methods but implies a need for more traditional approaches.43:03 - 44:08Gab: Reiterates that unconventional methods should be used with caution.Gelo: Discusses different approaches and strategies for various markets.Gab: Agrees that strategy depends on the target market and distribution method.Gelo: Talks about the importance of knowing the target market to effectively distribute content. Mentions using tools and strategies to identify and reach the target audience.Gelo: Acknowledges the complexity of strategies for different types of products. Addresses the final question about localizing content and suggests strategies for doing so effectively.Gab: Suggests localizing content to better connect with the target audience.Gelo: Highlights a strategy involving Google Business Profile and the use of local brand managers. Discusses using local brand managers for automatic syndication of posts and geographic tagging.44:09 - 46:09Gelo: Describes the functionality of Geo Booster for enhancing local content distribution through automatic geo-tagging of images. Explains how Geo Booster helps in local content distribution, specifically through images. Suggests using AI and advanced tools for localizing content effectively.Gab: Impressed by the advanced strategies discussed.Gelo: Discusses the use of Google Business Profile and advanced tools for local content optimization. Suggests using creative content strategies, like localized guides and reviews.Provides tips for creating localized content, including using screenshots of reviews and integrating them into Canva for visual content. Advises on using Canva to create engaging localized content by combining reviews with images.46:19 - 46:41Gab: Highlights a "product-led" strategy, where the focus is on the product itself.Gelo: Comments on the effectiveness of strategies discussed.Gab: Points out the practical application of the strategies discussed.Gelo: Emphasizes the importance of implementing discussed strategies effectively.Responds to a final question, adding more details.46:41 - 47:58Gab: Provides additional tips on optimizing local pages and creating content for local events.Gelo: Gives an example of local content creation related to a client in Australia and the impact of local events on content strategy. Discusses managing online brand and reputation through good deeds and digital PR.Gab: Highlights the importance of handling online reputation and suggests working with local press and digital PR.Gelo: Agrees with the need for good reputation management and digital PR strategies.Gab: Reiterates the importance of digital PR in managing online reputation.Gelo: Discusses reputation management and local press.47:58 - 50:02Gelo: Discusses strategies for gaining additional exposure through event collaborations. Suggests contacting event hosts to include your content or links, which can provide valuable backlinks. Emphasizes the importance of these strategies as part of a broader content distribution plan.Gab: Addresses the challenge of balancing creativity with technical optimization in content marketing. Shares personal insights, noting that while not inherently creative, improving upon competitors' strategies and integrating personal research can be effective. Suggests focusing on creating helpful content and engaging with the audience through testimonials and user-generated content.Gab: Continues discussing how to enhance content by integrating user testimonials and personal stories, which adds credibility and uniqueness to content. Explains that sharing personal stories can bypass issues of duplicate content and AI-generated content limitations, making it more authentic and engaging.50:03 - 53:20Gelo: Agrees that personal stories and unique content are valuable and difficult to replicate by AI. Summarizes the balance between creativity (appealing to humans) and technical optimization (appealing to search engines). Highlights the importance of having subject matter experts review content and ensuring it remains naturally engaging. Discusses the role of subject matter experts in enhancing content credibility and optimizing technical aspects like internal linking and avoiding over-optimization.Gelo: Mentions the need for careful keyword optimization and contextual relevance, and warns against overstuffing keywords to maintain natural readability. Explains the importance of natural-sounding content and contextual linking in technical optimization. Emphasizes that technical optimization should not feel forced or unnatural.Gelo: Reiterates the importance of balancing creativity with technical requirements for a successful content strategy. Mentions that AI tools can aid in content creation, but prompts and human input are crucial for effective results.Gab: Highlights that content marketing strategy is vital for driving conversions and aligning with business goals. Recommends continuously learning and adapting strategies to improve client engagement and content effectiveness.53:20 - 55:45Gelo: Advises that SEO and content marketing departments should work closely together, ensuring a harmonious relationship and effective implementation of ideas. Suggests that integrating creativity with technical optimization can sometimes be challenging, particularly in larger organizations with separate departments for each function.Gab: Mentions that larger companies often have strict guidelines and brand voice standards that both SEO and content marketing teams need to follow. Discusses the importance of maintaining brand consistency and utilizing brand guidelines for effective SEO and content strategies.Gelo: Encourages creating a collaborative and harmonious relationship between SEO and content marketing teams. Emphasizes that both should work together towards common goals.Gelo: Promotes following their social media and groups for further insights and updates. Mentions availability on Spotify and YouTube, and signs off, wishing listeners to stay safe and dry during the rainy season.

Why Networking in the SEO Community is a Game-Changer?When it comes to SEO, having a strong network can make all the difference. In this episode, Gab together with our guest speaker, Kurt Russell Molina, talk about the practical side of building relationships within the SEO community. From connecting with peers to finding mentors, we cover why these connections matter and how they can boost your career. Whether you’re looking to grow your business or just starting out, you’ll get real tips and strategies to help you make the most of your professional network.Transcript Summary00:00 - 00:31Gab: Welcomes listeners to the new episode of the SEO Kwentuhan podcast. Mentions that the episode will cover lighter SEO topics. Introduces Kurt Molina, a guest who has been involved in SEO training and has experience with SearchWorks PH.00:31 - 00:46Gab: Introduces Kurt Molina as a knowledgeable guest in the SEO community and invites him to share his insights.Kurt: Expresses appreciation for the invitation and his excitement to share his experiences and learning in SEO.01:00 - 01:21Gab: Reminisces about their first meeting with Kurt and Sir Glenn in 2019 and mentions starting to build their SEO careers in 2020.Kurt: Clarifies the timeline, starting with learning SEO in March 2020 during the pandemic.01:22 - 01:25Gab: Requests Kurt to share how he was first introduced to SEO.Kurt: Talks about his background in marketing, transitioning from traditional to digital marketing, and discovering SEO as a high-paying skill. Began exploring SEO in 2017.03:14 - 04:19Gab: Asks about Kurt’s first SEO client experience.Kurt: Describes his first freelance client, working with a white-label company, and generating four franchises through SEO efforts. Reflects on the success and learning experience.05:23 - 06:46Gab: Shifts the topic to networking within the SEO community and its importance for career development.Kurt: Shares his experience as an introvert in networking, the benefits of meeting industry experts, and gaining insights from SEO events and seminars.06:51 - 09:17Gab: Discusses the value of networking, mentioning past events and successful speakers.Kurt: Provides tips on how to start networking, such as showing up for yourself, attending seminars, and absorbing knowledge. Emphasizes the importance of being proactive and curious.09:43 - 11:43Gab: Asks for advice on making a good first impression with prospective clients.Kurt: Suggests performing a quick audit of the client's website and understanding their business to build trust and demonstrate expertise. Highlights the importance of standing out and showing care in presentations.12:16 - 13:30Gab: Inquires about how Kurt uses his network to improve his SEO skills.Kurt: Talks about the value of accessing the knowledge of others in the network, asking for help with difficult questions, and nurturing relationships with mentors. 13:30 - 13:55Kurt: Discusses the dynamics of mentoring relationships. He explains that while mentees often take advice and support from their mentors, mentors themselves gain satisfaction from helping and nurturing someone. Mentors appreciate seeing their mentees grow and succeed, which in turn motivates them to continue supporting and guiding. Building strong, reciprocal relationships with mentors can significantly enhance one's career and skills in SEO over time.Kurt: Mentors in the SEO field play a crucial role. They provide guidance and share their knowledge freely. While it might seem like you’re just taking from them, it's important to remember that mentors gain satisfaction from helping and grooming someone. They enjoy seeing their mentees grow and succeed. So, maintain those relationships and leverage them when you need help or have questions. Building a strong network will ultimately help improve your SEO skills in the long run.13:55 - 14:16Gab: Reflects on the pride of seeing students and mentees excel in their fields. He likens the experience to feeling proud when students or trainees become successful and start teaching others. This pride is similar to what he feels when he observes the growth and achievements of his own students.Gab: There’s a sense of pride in witnessing students excel. Seeing students who have learned from you succeed in their own careers and even teach others can be incredibly fulfilling. This cycle of learning and teaching perpetuates new knowledge and skills in digital marketing and SEO. It's something to take pride in as an educator.14:16 - 15:09Gab: Asks Kurt for tips on how introverts can effectively build their network within the SEO community. He acknowledges that being introverted might present challenges in networking but is interested in strategies for overcoming these challenges.15:15 - 16:20Kurt: Shares his approach as an introvert to networking. He emphasizes the importance of setting personal goals for attending networking events, such as learning and observing others. He advises introverts to focus on their goals and not worry excessively about making mistakes or feeling pressured. Over time, regular exposure to these events will make networking feel more natural and less intimidating.Kurt: As an introvert, I used to focus solely on my goals. When attending networking events, ask yourself why you’re there. If your goal is to learn, you can gain insights even by observing others. Don’t worry about making mistakes or feeling nervous. Showing up and being eager to learn demonstrates your commitment. Over time, interacting with people will become more natural.16:20 - 17:01Kurt: Advises that being authentic and open at networking events is crucial. He suggests that introverts should push past their shyness and engage with people genuinely. Authenticity attracts like-minded individuals and helps build meaningful connections. He stresses that networking effectively requires showing up and participating actively.Kurt: First impressions matter, so use them wisely. Be authentic to attract those who genuinely appreciate your true self. If you try to fit in or fake it, people might sense it. Authenticity is key to building meaningful connections. 17:00 - 17:29Gab: Agrees with Kurt’s advice, noting that some people who appear approachable at events might not seem immediately impactful but can create future opportunities. He emphasizes the importance of maintaining a positive and professional demeanor in networking situations to leave a lasting impression.17:29 - 18:03Kurt: Reinforces the idea of authenticity, stating that being true to oneself is key to attracting and connecting with others. People are more likely to engage with you if they sense that you are genuine. Kurt emphasizes that first impressions are lasting, and being authentic helps in building a trustworthy network.18:04 - 18:28Gab: Asks Kurt to share any success stories where networking led to significant career opportunities. He is interested in real-life examples of how networking has positively impacted Kurt’s career.18:32 - 19:00Kurt: Shares that many of his clients come through referrals, highlighting the importance of networking. He explains that as he developed his skills and confidence, he also became someone who could inspire and assist others. By sharing his success story and helping others, Kurt has built a network that often leads to new opportunities and referrals.19:00 - 19:53Kurt: Elaborates on how building a strong network can result in referrals and new business opportunities. He emphasizes that as you become more established, your network will remember you as an expert, leading to potential referrals and business growth. Effective networking not only helps in finding clients but also in becoming a top-of-mind resource for others in the industry.Kurt: Many of our clients come from referrals. Networking is essential for gaining clients and providing value. As you build your skills and confidence, you become someone who can inspire others with your journey. Being known as an expert can lead to future opportunities and referrals. Networking opens doors to various possibilities and can lead to significant career advancements.Kurt: Many of our clients come from referrals. Networking is essential for gaining clients and providing value. As you build your skills and confidence, you become someone who can inspire others with your journey. Being known as an expert can lead to future opportunities and referrals. Networking opens doors to various possibilities and can lead to significant career advancements.19:54 - 22:04Gab: Any final message for those who feel alone in the SEO industry?Kurt: Feeling alone is common. I’ve felt that way too, often because I didn’t push myself to network. Overcoming fear and exposing yourself to opportunities is crucial. Join groups, ask questions, and don’t worry about judgment or rejection. There are many SEO professionals out there who can help you if you make the effort to reach out. Networking is vital for building confidence and finding support.Gab: Locally, there are plenty of groups and opportunities to connect with others. It’s not a problem if your posts don’t always get approved or if you feel anxious about asking questions. Sometimes, it’s important to push through these fears to gain insights and knowledge. Even newcomers can contribute valuable perspectives.23:25 - 24:13Gab: Thanks Kurt for sharing his knowledge. Realizes the importance of networking through attending conferences and events. Even if one is skilled in SEO, ongoing networking is essential. Experts speaking at conferences often emphasize this. Networking is a key component of professional growth and learning in SEO. Thanks Kurt again for the insights and advice shared today. It’s clear that networking plays a fundamental role in advancing one’s career in SEO.

Ready to make a name for yourself in your field? In our newest podcast episode, we break down practical strategies for building real authority in your niche. Whether you're a budding entrepreneur, a seasoned professional, or just passionate about your field, we’ve got tips and insights that can help you stand out and earn respect in your industry. Tune in to learn how to effectively showcase your expertise, build meaningful connections, and become the go-to authority in your industry. Let’s get started on making your mark!Transcript Summary00:00 - 04:16Gab: Introduction to the new episode of "SEO Kwentuhan." Gab introduces Coach Gelo and previews the episode’s focus on lighter SEO topics.Gelo: Introduces the main topic: effective strategies for building authority in your niche. He notes that this topic is often overlooked in SEO discussions, which usually focus more on website optimization.Gelo: Begins with the first question: What does it mean to build authority in SEO, and why is it important?Gab: Explains that authority in SEO involves several factors including topical authority, backlinks, and domain authority. He emphasizes that Google's algorithms place increasing importance on brand authority. Gab continues by discussing how brand authority has become crucial due to recent updates in Google’s algorithms, which now emphasize authoritative sources over mere content publication.Gab: Highlights the importance of authority for "Your Money Your Life" (YMYL) sites, which impact daily lives and require higher levels of expertise and trustworthiness. Gab describes authority as a significant ranking factor, with aspects including topical authority, backlinks, and technical SEO. He mentions that building authority involves various metrics and strategies, and stresses the importance of understanding these elements in SEO.Gelo: Asks Gab to explain YMYL sites further for those unfamiliar with the concept.Gab: Defines YMYL (Your Money Your Life) as sites affecting financial, legal, or health-related aspects of people's lives. He explains the necessity of expert opinions and authoritative content for such sites. Gab provides examples of YMYL sites, such as financial blogs or health articles, and discusses the need for expert-reviewed and fact-checked content. He further emphasizes the importance of authoritative sources in YMYL niches, such as real estate or financial advice, to ensure content credibility and trustworthiness.04:17 - 09:36Gelo: Agrees with Gab's examples and stresses the importance of expertise in high-stakes topics like health and finance.Gab: Highlights the necessity of using expert sources to ensure credibility and authority.Gelo: Mentions that authority is often neglected in SEO discussions, focusing instead on optimization elements like meta tags and keywords.He points out that high authority websites provide a boost not only to brand recognition but also to their audience reach.Gelo explains that building authority involves more than just content creation; it also includes establishing a presence on social media and maintaining consistent business information across platforms.Gab: Adds to Gelo's point about building authority through various online entities and maintaining accurate information.Gelo: Discusses the importance of having consistent and accurate information across social media and other web platforms to build authority.He describes how Google and other search engines use these online entities and citations to evaluate authority. Gelo explains how authority impacts search engine rankings, with higher authority leading to better visibility and traffic. He elaborates on Google's "sandbox" concept, where new websites may initially struggle until they build authority and demonstrate credibility.Gelo: Notes that building niche authority helps improve rankings and visibility, leading to better traffic and brand recognition. He explains how higher rankings and authority contribute to increased traffic and improved conversion rates. Gelo summarizes the benefits of building authority, including enhanced brand recognition and better conversion rates.Gab: Agrees with Gelo’s points and discusses the importance of understanding authority for successful SEO strategies.09:37 - 12:46Gelo: Wraps up the discussion on authority, emphasizing the need to enhance one’s understanding and apply these strategies effectively.Gab: Adds to Gelo's points and discusses the historical context of authority in SEO, including Google's evolution over time. He describes how the concept of authority has evolved since the early days of SEO and the importance of structured data in current practices.Gelo: Agrees with Gab’s historical perspective on SEO authority.Gab: Explains the role of structured data in helping search engines understand website content and its relevance. He discusses the impact of Google's Hummingbird algorithm on SEO, highlighting the shift towards understanding content relevance and authority.13:03 - 15:23Gelo: Acknowledges the significance of Hummingbird in improving search results and relevance. Gelo reiterates the importance of understanding authority in SEO and its impact on successful campaigns. He advises enhancing one’s knowledge of building authority and integrating it into SEO strategies.Gab: Shares his personal approach to building authority, emphasizing authenticity and consistency in branding. He discusses how consistent branding and authority-building across various platforms can contribute to success in SEO. Gab highlights the importance of maintaining a consistent and authoritative online presence.Gelo: Agrees with Gab’s approach to building authority and branding.Gab: Emphasizes the need to understand and implement effective strategies for building authority in SEO.15:25 - 16:50Gelo: Discusses the intersection of personal and professional life in building authority. He emphasizes that personal engagement and answering questions can significantly contribute to building one's authority. Gelo mentions that while there isn’t a quantitative measurement for authority, sharing knowledge and interacting with the audience are key methods.Gelo: Highlights the importance of helping others and sharing interesting knowledge from various sources. He notes that building authority involves not only sharing one's own knowledge but also valuable insights from others. Networking is also important, as engaging with like-minded individuals helps establish authority.Gelo: In the field of local SEO, Gelo shares that showcasing results on platforms like Facebook can help build authority. Networking with others in the same field and sharing results or strategies can enhance one's perceived expertise.16:51 - 18:07Gab: Briefly interjects with a simple acknowledgment or question.Gelo: Explains that building authority also involves becoming a top-of-mind reference for clients or peers. This way, even if a specific problem arises, clients are likely to refer to or remember the expert for solutions.Gab: Agrees with Gelo's approach and shares that giving a lot of knowledge and help often results in receiving a lot in return. He reflects on the principle that generosity often leads to mutual benefit.  Gelo: Concurs, emphasizing the reciprocal nature of giving and receiving.Gab: Expands on the idea that providing help and ideas can lead to returns in other forms, even if not immediately apparent.Gelo: Makes a brief additional comment, possibly related to the previous discussion.Gab: Adds a brief comment or question, possibly related to the ongoing discussion.Gelo: Shares a motivational thought about giving love and receiving it back, while acknowledging the challenge of balancing personal and professional communication.18:07 - 18:44Gab: Mentions that he prefers to spend weekends with family and sometimes finds it challenging to balance work and personal life, such as church or other commitments.Gelo: Briefly comments on Gab's personal approach to time management and work-life balance.Gab: Reiterates his preference for spending weekends with family and engaging in personal activities.Gab: Highlights that weekends are for personal time, while weekdays are more suited for professional tasks.Gelo: Acknowledges Gab's approach and agrees with his perspective on work-life balance.Gab: Clarifies that while they are not dismissive of professional communication, they value having time to focus on personal matters.18:46 - 20:22Gelo: Introduces a new topic about explaining EEAT (Expertise, Authoritativeness, Trustworthiness) to clients, noting that while SEO professionals understand EEAT, it’s often challenging for clients to grasp.Gab: Confirms that many clients are not familiar with EEAT.Gab: Admits that it's rare for clients to fully understand EEAT. He explains that it’s easier to explain this concept to those with SEO experience or a background in SEO. For most business owners, understanding EEAT can be difficult due to its technical nature.Gab: Describes EEAT as relating to expertise, experience, and trustworthiness. He suggests that clients should focus on having credible experts and authentic personas on their websites to enhance their perceived authority.Gab: Advises that Google prefers content written by experts. He recommends that clients should have a clear and authentic representation of their expertise on their site, including personal biographies or social media presence.20:22 - 21:13Gab: Mentions the importance of maintaining consistent brand identity across different platforms and ensuring that the website's structure supports this.Gelo: Agrees and adds that having a consistent online presence and linking different platforms can enhance authority. He also suggests that having a well-structured online presence contributes to better search engine visibility. Gab: Reiterates the importance of consistent online presence and its impact on authority.Gab: Suggests providing clients with checklists or strategies for implementing EEAT. This includes building social media profiles and other online activities that align with their expertise. Gab: Briefly discusses uploading pictures to the website and maintaining an updated online presence.Gelo: Asks if Gab has additional strategies for implementing EEAT.Gab: Responds, possibly referring to additional strategies or methods for implementing EEAT.21:13 - 22:40Gelo: Describes a strategy for improving client rankings by analyzing competitors. He explains that understanding why competitors have higher rankings can help in refining strategies to enhance one's own site’s authority. Gelo elaborates on a case where he identified why a competitor’s blog had more traffic and higher rankings. He attributes this to the competitor’s authoritative quotes and external links.Gelo: Notes that analyzing competitors’ authority factors and improving one’s own site’s authority can help in ranking better.Gab: Agrees that identifying and addressing authority gaps is crucial for improving rankings.Gelo: Briefly mentions the importance of keeping updated with industry developments.Gab: Acknowledges the challenge of explaining EEAT to clients, emphasizing the need for clear communication and practical advice.Gelo: Discusses the importance of making clients understand that they are the subject matter experts and should provide accurate information. He advises being proactive in checking content accuracy and addressing any misinformation.22:40 - 24:33Gelo: Stresses the importance of clients understanding their expertise and regularly updating their content to maintain credibility. Gelo advises that staying informed about industry updates and innovations is essential. He suggests that clients should keep their content current and relevant. Gelo highlights that addressing research gaps and staying up-to-date with industry trends are crucial for maintaining authority and providing accurate information.Gab: Acknowledges that local business owners often find it easier to convince their audience compared to larger brands. He notes that the personal persona of smaller businesses can be a strength in building authority. Gab mentions that addressing the personal branding and authoritative presence of executives or key figures can also be beneficial for larger brands.Gelo: Briefly comments on the importance of personal branding for larger businesses.24:34 - 25:59Gab: Notes that even for blogs and personal branding, it’s important to identify and use effective personas to enhance authority.Gelo: Agrees that leveraging effective personas in marketing and content creation can be impactful.Gab: Suggests that alternative strategies include involving experienced marketing personnel or writers who have a deep understanding of the subject matter. Gab mentions that leveraging the expertise of marketing professionals or experienced writers can enhance content quality and authority.Gelo: Agrees with Gab’s approach and mentions that experienced writers or subject matter experts can significantly contribute to improving content quality and authority.Gab: Emphasizes the value of working with experienced professionals who have a proven track record in the industry.26:00 - 27:40Gelo: Introduces the concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) and emphasizes the importance of understanding it to effectively build authority in a niche or on a website. Seeks Gab's advice on initial steps for establishing authority. Requests Gab's input on starting points for building authority on a website.Gab: Highlights the significance of developing a strong persona to build company authority. Mentions the value of engaging in webinars, events, and conferences to enhance reach and consistency.Gelo: Suggests including social media handles and links in the author bio for additional credibility.Gab: Recommends creating content on the website, such as blogs or guest posts, and maintaining a well-presented author bio on these platforms. Stresses the importance of showcasing the author's expertise clearly.Gelo: Acknowledges the importance of presenting a polished image.27:40 - 28:34Gab: Advises maintaining an active social media presence, even if it’s not perfect, as long as it engages clients. Emphasizes sharing articles and updates related to the author’s expertise on social media. Suggests creating a unique selling proposition (USP) for consistency in marketing products. Recommends using USP to build authority and enhance brand consistency.Gelo: Notes the value of consistent branding in building authority.Gab: Highlights the role of a strong USP in creating consistency in sales and building authority. Mentions the importance of identifying the best channels for building authority.Points out that the focus has been on targeting Filipino freelancers, with future plans to go international.28:35 - 29:40Gelo: Notes the current focus on Filipino clients.Gab: Indicates the intention to expand internationally in the near future.Gelo: Moves to the next topic and acknowledges the shift in focus.Gab: Asks if Gelo is ready for the next discussion.Gelo: Responds affirmatively and transitions into the next topic.Gab: Discusses the next steps for starting to build authority. Mentions additional specific steps and strategies for establishing authority.Gelo: Suggests doing extensive research, particularly on the target market, to ensure consistent topic usage. Recommends creating pillar content and addressing common customer questions through detailed articles and glossaries.29:40 - 30:34Gelo: Advises creating evergreen content and using internal linking to build topical authority. Discusses the importance of structuring content effectively.Gab: Acknowledges the relevance of topical authority.Gelo: Mentions recent controversies regarding topical authority.Gab: Comments on the ongoing discussion around topical authority and its recent prominence.Gelo: Briefly touches on the controversy.Gab: Notes that while topical authority is a hot topic, it’s not yet fully settled. Mentions that Core, a known SEO figure, has contributed to the discussion on holistic SEO.Gelo: Refers to Core's influence in the discussion.Gab: States that Core’s innovation in holistic SEO has influenced the conversation on topical authority.Gelo: Acknowledges Core’s contributions.Gab: Adds that Core has been influential but acknowledges that the concept of topical authority has been discussed and developed by others in the SEO field as well.30:34 - 31:53Gelo: Refers to the implementation of SEO best practices.Gab: Explains that while Core has played a significant role in shaping the concept of topical authority, the practice has evolved from earlier SEO strategies. Mentions the introduction of Hummingbird by Google, which influenced SEO practices and content strategies related to topical authority. Describes how content clustering and pillar pages have become essential for establishing topical authority.Gelo: Highlights the importance of expanding content within related categories to build authority.Gab: Emphasizes the need to address additional related categories and topics to expand content reach. Discusses expanding into related categories to build authority.31:53 - 34:37Gelo: Notes the importance of technical SEO elements, such as SSL certificates and website security, in building authority. Suggests ensuring website readability and security as part of authority building.Gab: Agrees on the importance of these technical aspects.Gelo:  Highlights the need for website security and technical optimization.Gab: Agrees and emphasizes the need for comprehensive site security and performance.Gelo: Advises checking the technical aspects of the website to support authority building and maintain a user-friendly experience. Discusses the importance of on-page SEO and proofreading content for accuracy as part of authority building. Suggests focusing on high-quality content and technical aspects to improve authority. Mentions creating pillar content and ensuring internal linking for a better user experience.Gelo: Provides an example of creating a YouTube channel to build authority in a specific niche, such as AI and target shooting. Emphasizes the importance of visual content and ads in building authority. Recommends using YouTube and social media to explain complex technologies and build authority. Advises on creating engaging content to attract and inform potential customers. Highlights the value of visual content and targeted advertising in establishing authority.34:37 - 35:13Gab:  Mentions the effectiveness of Facebook and YouTube ads in reaching specific audiences.Gelo: Refers to different strategies for advertising new products.Gab: Mentions innovative approaches to advertising.Gelo: Discusses targeting specific groups through advertising.Gab: Expresses interest in the effectiveness of targeted advertising.Gelo: Suggests that targeted ads could improve product visibility.Gab: Comments on the potential for targeted ads to generate interest and drive research.35:14 - 37:20 Gelo: Moves to discussing the importance of tracking content performance and authority growth.Gab: Recommends using SEO tools to track content performance and authority growth.Gelo: Emphasizes the role of tools in tracking and analyzing authority-building efforts.Gab: Discusses the importance of tracking organic search traffic and user engagement metrics to gauge the effectiveness of authority-building strategies.Gelo: Mentions the use of analytics tools to monitor these metrics.Gab: Advises reviewing and adjusting strategies based on analytics to ensure continuous improvement in authority building.37:20 - 40:09Gelo: Discusses the importance of understanding keyword metrics and analytics, mentioning the need to explore keywords using tools like the keyword explorer. Gab: Confirms that there are new keyword metrics to consider.Gelo: Explains the process of using the keyword explorer tool to analyze keywords. Emphasizes entering your keyword under traffic share to get keyword ideas and traffic share data. By domain, you can see how large the share is compared to competitors. This is useful for evaluating the main (seed) keyword versus long-tail keywords. The goal is to identify the topical authority of a domain. Adds that while traffic share is a useful benchmark for evaluating keyword competitiveness, it is not an absolute measure. It's important to use it as a relative benchmark rather than a definitive guide.Gelo: Discusses the importance of assessing traffic and rankings for a particular domain to understand its topical authority. If an article’s traffic and rankings align with its topic, it indicates strong authority. Social signals, like shares on Reddit or Quora, are also considered as indicators of authority.Gelo: Highlights that backlinks contribute to establishing topical authority. Sites with relevant backlinks are often seen as authoritative. Mention of how a strong backlink profile can indicate a website’s authority in its field. He continues discussing backlinks, noting that a website should be referenced often and seen as a primary source for a topic. Topical authority is demonstrated when other websites frequently cite it as a resource.Gelo: Suggests evaluating the backlink profile of authoritative websites to gauge their topical authority. It’s about how well the website is recognized as an expert in its field. Recommends checking other topical authority websites for comparison. Mentions that some websites are recognized as primary sources for certain topics.40:09 - 41:28Gab: Suggests using Google Search Console (GSC) metrics, particularly impressions, to measure authority. High impressions can indicate increased visibility in searches. Further explains that a high number of impressions often correlates with improved search performance. Highlights the importance of monitoring impressions as a milestone.Gelo: Agrees that a high number of impressions is significant.Gab: Cites case studies where impressions are used as a key metric for evaluating authority. Suggests that impressions should be prioritized over clicks or traffic initially, especially for new websites. Mentions that reaching around 10,000 impressions is considered a milestone that signals Google recognizes your site as an authority, leading to further growth in clicks and traffic.Gelo: References an example or source.Gab: Expresses some skepticism but notes that case studies often suggest focusing on impressions first.Gelo: Suggests exploring further. Mentions Kyle Roof as a potential source for more information on impressions and authority.Gab: Acknowledges Gelo’s suggestion.Gelo: Notes that Kyle Roof might have discussed impressions and authority metrics.41:28 - 43:06Gab: Shares that the ultimate goal is to consistently produce relevant content and monitor its performance. The focus should be on increasing the number of pages and content velocity, which in turn improves rankings and conversions. Emphasizes the importance of content production rate and relevance.Gelo: Acknowledges the point about content production.Gab: Explains that whether content is generated by AI or human writers, the focus should be on increasing impressions, improving rankings, and eventually driving clicks and conversions.Gelo: Asks about common mistakes to avoid in building authority.Gab: Lists common mistakes such as not optimizing EAT (Expertise, Authority, Trustworthiness) and using fake personas. Emphasizes the need for consistency and authenticity in branding.Advises against using fake personas or methods that may not align with current algorithms and branding practices.Gelo: Comments on the prevalence of such practices and the need for authenticity.43:06 - 43:59Gab: Highlights that outdated methods like PBNs (Private Blog Networks) and fake blogs are no longer effective and may harm your site’s authority. Notes that inconsistent branding and incorrect name registration can lead to penalties. Emphasizes the importance of consistent branding across all platforms.Gelo: Confirms the importance of consistent branding.Gab: Points out issues related to inconsistent branding on different platforms.Gelo: Adds to the point about branding consistency.Gab: Reiterates the importance of maintaining a consistent brand name across various platforms to avoid penalties.Gelo: Acknowledges the point.Gab: Highlights the importance of properly registering your business name and avoiding discrepancies.Gelo: Comments on business registration issues.Gab: Discusses the need for accurate registration details for the business.43:59 - 44:26Gelo: Agrees with the importance of proper registration.Gab: Mentions issues related to LLCs and other business entities.Gelo: Comments on business entity registration.Gab: Emphasizes the need for correct registration details to avoid potential problems.Gelo: Acknowledges the importance of accurate registration.Gab: Stresses the importance of addressing negative feedback and maintaining an active presence on social media to manage brand reputation.Gelo: Agrees and adds to the discussion.44:26 - 45:28Gab: Discusses the impact of negative feedback on brand perception and the need to address issues rather than ignore them.Gelo: Comments on managing negative feedback and its implications.Gab: Emphasizes the importance of not ignoring feedback and addressing customer concerns.Gelo: Agrees on the need to handle negative feedback properly.Gab: Stresses the importance of addressing negative comments on social media and review sites to protect brand reputation.Gab: Highlights the need to engage with feedback, especially on platforms like Facebook, Reddit, and review sites, to mitigate negative impact and maintain a positive brand image.Gab: Comments on the importance of addressing feedback. Discusses the significance of addressing negative feedback proactively to maintain a positive brand perception and improve customer relations.45:28 - 46:54Gab: Mentioned the importance of technical SEO before. Instead, what you should do is focus on collaboration. Collaborate with coaches who offer technical SEO services. There are various experts in the field who can provide valuable insights.Gelo: Yes, there are indeed experts in technical SEO. It's essential to collaborate with developers and other professionals. I would suggest inviting someone to the podcast to explain the importance of technical SEO in greater detail.Gab:My idea is that you should remain open to other ideas and perspectives from experts. There are many experts in the field, and

Curious about why transparency and reporting are game-changers for SEO? In our latest SEO Kwentuhan podcast episode, Gab and Gelo break down the importance of these key factors and how they can impact your SEO efforts. From improving trust with stakeholders to making smarter decisions based on data, we cover it all. Join us as we unpack the essential role of clear communication and honest reporting in achieving SEO success. Don’t miss out on these valuable insights!Transcript Summary00:00 - 12:11 Gab: Welcome to another episode of "SEO Kwentuhan," where we discuss both core SEO topics and lighter subjects. Joining me today is Coach Gelo.Gelo: Hello, Coach Gab!Gab: What are we discussing today? Any exciting topics?Gelo: We’re talking about transparency in SEO reporting. Why is it important? Transparency in SEO reporting is crucial because it builds trust with clients and ensures clarity on what’s being done. Even though this might seem basic, it’s essential for effective communication and maintaining good client relationships.Gelo: We have some questions to discuss, and I’ll be asking them to you, Coach Gab. I’ll chime in with relevant points as needed. First, why is it critical to provide SEO reports? This may seem basic, but it's fundamental.Gab: It’s crucial because SEO reporting helps in tracking progress. I’ve experienced this personally. Initially, I didn’t send reports to clients regularly, which led to a realization of their importance once I started working with direct clients.Gab: For instance, when I was starting out, I didn’t send updates, and it became evident that consistent reporting was necessary for tracking improvements.Gab: For example, I was responsible for optimizing a client’s site during the pandemic. They were a local business in Australia and had low traffic initially.Gab: Over time, I managed to increase their traffic from 100 to 2,000 or 3,000 visitors per month. Although their business wasn’t booming due to the pandemic, their online presence improved significantly.Gab: I sent them an SEO report showing the progress, and they appreciated seeing the growth in their website traffic, even if the business impact was not immediate.Gelo: Correct.Gab: Sending such reports, including screenshots and explanations, helps clients understand the value of the SEO work done and see tangible results.Gab: It’s crucial for showing clients that their SEO efforts are making a difference, even if they don’t immediately see it in their business metrics.Gelo: Exactly. Transparency also helps in demonstrating ROI. From the beginning, I’ve always included detailed reports and updates to build trust with clients.Gelo: The ROI from transparent reporting is significant. It shows clients the effectiveness of the strategies and helps in maintaining long-term relationships. It’s important to evolve your reporting methods and include dashboards and visual aids.Gelo: For example, I often use screenshots with arrows to highlight key data points and changes.Gelo: The visuals in reports are crucial for clarity. They help clients see exactly what’s happening with their SEO efforts and understand the results better.Gelo: Transparent reporting also helps in adjusting strategies based on the feedback and results. By being transparent, you can get valuable feedback and make necessary adjustments to strategies, ensuring continuous improvement and alignment with client goals.Gelo: Moving on to the second question: What are the benefits of being transparent in your SEO reporting?Gab: Transparency in SEO reporting isn’t just for the client’s benefit. It also serves as a guide for you. It helps in assessing the effectiveness of your strategies and understanding if any external factors are affecting the outcomes.Gab: Regular reporting allows you to track progress and adapt strategies based on the data. It also helps in maintaining team morale and ensuring that everyone is aligned with the goals. For agencies, transparent reporting builds trust and demonstrates the effectiveness of the SEO work being done. It’s crucial for both client and team relationships.Gab: Trust is vital for long-term relationships with clients.Gelo: Yes, building trust through transparent reporting is essential. It ensures clients feel informed and confident in the strategies being implemented.Gelo: Transparency helps in demystifying SEO processes. It shows clients that you’re not hiding anything and that you’re working in their best interest. It also helps in managing expectations and clarifying the effectiveness of strategies. Being transparent means clients understand what works and what doesn’t. If a strategy isn’t effective, it’s important to communicate that and make necessary adjustments.Gelo: For example, if a particular SEO strategy doesn’t work for a client’s specific business type, being transparent allows you to pivot and find a better approach. It helps in building trust and ensuring the client knows you’re working hard to find the right solutions.Gelo: If a strategy fails, transparency helps in discussing what went wrong and what can be done differently. It’s crucial for maintaining client satisfaction and improving strategies. Building trust through transparency means even if a project doesn’t succeed, clients know you’re being honest and working to rectify the situation.Gab:I’ve experienced this personally. I once had a client whose data seemed to show stagnation in traffic growth. However, focusing on specific pages revealed that some pages were still performing well, which was crucial information for the client.Gab: Even though some areas showed decline, it was important to highlight the positive results in specific parts of the site, which helped in understanding the overall effectiveness of the SEO efforts. This approach helps in providing a comprehensive view of the impact of SEO efforts, even if some metrics are not performing as expected.Gelo: I had a similar experience where despite a drop in traffic, certain metrics and data points showed continued effectiveness in other areas. It’s important to be transparent about these nuances. Sometimes, technical issues or changes in search engine algorithms can affect traffic. Transparency helps in explaining these changes and managing client expectations effectively.Gelo: It’s crucial to maintain transparency about the reasons behind fluctuations and how they are being addressed. This builds trust and helps in setting realistic expectations.Gab: For strategies to maintain transparency, start with setting clear goals during the initial discussions and regularly update clients on progress. Regular updates, whether weekly or monthly, keep everyone aligned.Gab: Using tools like email, Slack, or Skype for updates ensures that clients are always informed about the strategies being implemented and their impacts. Regular reporting helps in assessing whether the strategies are working and allows for timely adjustments. Consistent communication is key.Gelo: Weekly updates.Gab: Yes, weekly updates.12:11 - 19:53  Gelo: For me, I report monthly. But sometimes, instead of sending full reports with analytics and data, I just provide an update with key points. For some clients, I send short videos explaining the report. This method helps in maintaining meetings and makes it easier to communicate the strategy.Gelo: Often, I send short Loom videos to explain the updates, as it’s quicker and more engaging than just sending a written report. This approach can also replace meetings, especially if clients are not very responsive. Another tactic I use is live dashboards. These dashboards, like those in Looker, provide real-time data and updates. They are more interactive compared to static screenshots and help clients see the current state of their SEO efforts.Gelo: The data in my reports is often presented as screenshots. This way, even if some clients are not familiar with detailed analytics, they can still understand the key metrics and trends.Gelo: Using dashboards like Looker can enhance transparency. Clients can see real-time data and updates, which builds trust. Additionally, I make sure to share the most recent updates and explain any significant changes or trends.Gelo: For instance, I update Coach Gab with weekly progress reports. I share these updates regularly to show what’s happening in the world of search and how it impacts their SEO performance. This helps in keeping clients informed about algorithm changes and their potential effects.Gelo: For example, if there’s an algorithm update that week, I let clients know. This way, they can expect potential changes in traffic and understand that fluctuations are part of the process.Gab: Transparency is crucial for understanding how external factors, like Google updates, affect SEO strategies. While you can't control these changes, explaining them to clients helps manage expectations and demonstrates that you are addressing the situation.Gab: It’s important to communicate any major updates from Google, as these can impact trust in your strategies and the performance of your client’s website.Gab: Knowing these updates allows you to adjust your strategies accordingly.Gelo: I’d like to share an example, Coach Gab. I had a client who had accumulated over 3,000 reviews on their Google Business Profile, but some were flagged as spam. I explained to them what was happening and advised them on how to resolve the issue.Gelo: They had been accumulating legitimate reviews for two years, but Google flagged their profile for spam. I made sure to communicate this issue clearly and advised them on steps to address it, even though I had just started working with them.Gelo: I informed them that while I was new to their account, I needed them to be aware of the problem with their Google reviews. I emphasized that they had violated Google’s rules and that we needed to correct this to avoid further issues. Transparency in these situations helps manage client expectations and maintains trust, especially when issues arise that affect their SEO.Gelo: We have one more question: How often should you report to clients? This can vary, but it’s crucial to be consistent and provide in-depth updates regularly.Gab: Providing examples of reporting frequency can help clients understand what to expect. Generally, I focus on traffic metrics, but it’s important to tailor reports to what’s relevant for the client’s specific needs.Gab: Some clients prefer frequent updates, especially during the initial stages of a campaign, to keep track of early results. For ongoing campaigns, updates might be less frequent but still regular.Gab: For longer-term clients, I usually provide monthly updates. Regular communication ensures that everyone stays aligned with the goals and progress of the SEO efforts.For example, if you’re working on link building, you might send a brief weekly update via email or messaging platforms like Slack or Skype. This can include information on the number of outreach emails sent or other key activities.Gab: Monthly reports often include a comparison of the current month’s traffic to previous months or the previous year. This helps in understanding seasonal variations and overall trends. For example, if traffic decreases compared to the previous year but is still higher than last month, it indicates a positive trend. This comparative analysis helps in assessing the effectiveness of SEO strategies and adjusting as needed.Gab: Reporting can also be done quarterly or bi-weekly, depending on the client’s needs and the metrics used. Common practices include weekly and monthly reports to ensure ongoing communication and transparency.Gelo: Lastly, I stick to weekly or bi-weekly reports during the initial stages of a campaign. As the campaign progresses, the frequency can decrease to monthly updates.Gelo: Frequent reporting is important in the early stages to gather sufficient data and make informed decisions. For longer-term clients, monthly updates usually suffice, but the key is to tailor the frequency to the client’s needs.Gelo: During the initial stages, I provide more frequent reports, like every three months, to ensure the client is informed and we can make necessary adjustments based on the data collected.19:53 - 29:34Gelo: The key takeaway is consistency in reporting. Always provide actionable insights rather than just raw data or screenshots. Gelo emphasizes the importance of maintaining consistency in reporting and ensuring that reports offer actionable insights, not just raw data.Gelo: Always include actionable insights in reports. Avoid just providing data without context.Gelo stresses that reports should always include actionable insights, avoiding mere data dumps or screenshots without further explanation.Gab: Setting realistic expectations with clients is crucial. The strategy you choose should align with the client's needs and context. No campaign is identical unless dealing with similar niches or locations. Gab highlights the importance of setting realistic expectations from the start. Strategies should be tailored to each client's unique situation and needs.Gab: Communicate clearly what cannot be promised. For example, don’t guarantee specific traffic or results within a set period. Base expectations on initial audits and be transparent about timelines. Gab advises being transparent about what results can realistically be expected based on initial audits and to avoid making promises about specific outcomes.Gab: If the website is new or has only a few pages, communicate that more content and ongoing work will be necessary to see significant results. Gab suggests that if a website is new or limited in content, it is important to set expectations that ongoing efforts will be needed to achieve substantial results.Gab: Explain the timeline for content creation and other services. Be clear about what the client can expect in terms of time and deliverables. Gab emphasizes the need to outline clear timelines for content creation and other services, ensuring that clients understand what to expect.Gab: If you don’t have in-house resources like content writers, be honest about this and suggest additional services or partners as needed. Gab advises being upfront if there are limitations in in-house resources and to suggest additional services or partnerships if necessary.Gab: Be transparent about the pace of work and set realistic expectations for content delivery, especially if working with external content writers. Gab underscores the importance of being transparent about the pace of work and the expected delivery times, particularly when involving external resources.Gelo: Set clear expectations about potential challenges and realistic outcomes to avoid dissatisfaction. Gelo advises setting clear expectations regarding potential challenges and realistic outcomes to prevent client dissatisfaction.Gelo: Address common misconceptions about SEO from the start. For example, don’t promise instant results or guaranteed rankings. Gelo discusses the need to address common SEO misconceptions early on, such as avoiding promises of instant results or guaranteed rankings.Gab: It’s crucial not to guarantee specific results or rankings. SEO is complex, and results depend on many factors, including competition and domain authority. Gab highlights that guaranteeing specific SEO results or rankings is unrealistic due to the complexity and variability of SEO factors.Gab: For high-profile clients or competitive niches, be honest about the limits of what can be achieved, even with a strong strategy. Gab advises being honest about the limitations of SEO even for high-profile clients or competitive niches.Gab: Sometimes, despite a strong SEO strategy, competitors with higher domain authority or better resources might outrank you quickly. Gab explains that even with a strong SEO strategy, competitors with greater domain authority or better resources can sometimes quickly outrank your efforts.Gab: Achieving high rankings can be challenging and depends on various factors including the competition and the quality of the website. Gab reiterates the challenges of achieving high rankings, emphasizing that it depends on multiple factors including competition and website quality.Gelo: Ensure you have the right strategies and tools to handle SEO challenges effectively.Gelo emphasizes the importance of having the right strategies and tools to effectively manage SEO challenges.Gab: Be aware of the importance of E-A-T (Expertise, Authoritativeness, Trustworthiness) as part of SEO and branding efforts. Gab highlights the significance of E-A-T (Expertise, Authoritativeness, Trustworthiness) in SEO and branding.Gelo: Transparency about potential setbacks and realistic outcomes helps prevent dissatisfaction. Gelo points out that being transparent about potential setbacks and realistic outcomes helps in managing client expectations and preventing dissatisfaction.Gab: Some clients might expect SEO to be a one-time setup. Educate them that SEO requires ongoing efforts and adjustments, and is part of a broader digital marketing strategy.Gab advises educating clients that SEO is not a one-time setup but requires ongoing efforts and is part of a comprehensive digital marketing strategy.Gab: Address the misconception that SEO is a one-time task. SEO involves continuous work and cannot guarantee immediate results. Gab emphasizes that SEO involves continuous work and cannot guarantee immediate results, addressing the misconception of SEO as a one-time task.Gab:Sometimes, clients might opt for a "one-time setup" approach. It’s important to clarify that ongoing support and additional services are often needed. Gab explains that clients might prefer a "one-time setup" approach, but ongoing support and additional services are usually necessary for effective SEO.Gab:Pricing packages may vary depending on the services offered. Discuss and agree on the scope of services and pricing with the client. Gab notes that pricing packages can vary based on the services provided and stresses the importance of discussing and agreeing on the scope and cost with the client.Gelo: Consider offering productized services or clear service packages. Gelo suggests offering productized services or clear service packages to simplify client offerings.Gab: For local clients, focus on setting up and optimizing their Google Business Profile to improve local search visibility. Gab advises local clients to focus on optimizing their Google Business Profile for better local search visibility.Gab: Educate clients about the role of SEO within the broader digital marketing strategy and how it integrates with other channels. Gab emphasizes the importance of educating clients about SEO as part of a larger digital marketing strategy and its integration with other marketing channels.Gab: Be transparent about the limitations and potential results of SEO. Explain that SEO is one part of a comprehensive digital marketing effort. Gab stresses the need to be transparent about SEO limitations and results, explaining that it is just one aspect of a broader digital marketing strategy.Gelo: The most common misconception is expecting immediate results from SEO. It is crucial to understand that SEO is a long-term effort with many influencing factors. Gelo highlights that the most common misconception is expecting immediate SEO results. Understanding SEO as a long-term effort with various influencing factors is crucial.29:34 - 40:15  Gelo: Discusses the challenges with Content Management Systems (CMS) and their impact on SEO. Gelo explains that CMS can create bottlenecks in website approval processes and that SEO is not a one-time fix but an ongoing process.Gelo: Emphasizes that the ultimate goal of SEO is not necessarily to be number one in rankings, but to drive relevant traffic that converts. Gelo shares a past mindset of focusing on ranking first but now focuses on highly relevant keywords and converting traffic.Gelo: Highlights that SEO alone is not sufficient. Gelo suggests that proper branding, social media presence, and building up content are also crucial. He notes the importance of transparent communication with clients about the potential limitations of SEO if other foundational aspects are not in place.Gelo: Advises that SEO should be complemented with efforts in branding and social media to make it more effective. If the website lacks proper branding or social media presence, it might be better to focus on these areas before investing heavily in SEO.Gab: Suggests that before starting a monthly SEO campaign, it's important to first address other digital marketing factors like social media and branding. Gab proposes that initially, consulting and establishing these foundational elements might be more beneficial.Gab: Recommends focusing on consulting to build a strategy and then plan a digital marketing campaign. Emphasizes the need to establish a unique selling proposition (USP) and branding before diving into SEO campaigns.Gelo: Discusses key metrics to track in SEO reports, including organic traffic and keyword rankings. He emphasizes the importance of reporting metrics that directly relate to the client's goals, such as traffic that converts and not just overall traffic.Gab: Highlights the importance of focusing on metrics that matter, such as traffic conversion, rather than just rankings. Gab mentions the need to filter traffic by location and relevance to ensure it meets the client’s goals.Gelo: Talks about tracking correlations between ad spend and sales to understand the impact of digital marketing efforts. He stresses that while organic traffic is important, understanding how paid ads influence sales is also crucial.Gab: Adds that it’s important to track various channels, including social media and paid ads, to provide a comprehensive view of the marketing performance. Suggests that organic traffic should be prioritized, but other data should be included in reports.Gab: Discusses the value of educating clients on SEO reports and metrics. Gab explains that providing clear and understandable reports, including graphs and data, helps clients grasp their SEO performance and the effectiveness of their digital marketing efforts. He mentions using targeted keywords and campaigns based on demographic data to optimize results.40:15 - 49:33  Gab: Discusses the importance of understanding the demographics of a business in order to adjust marketing strategies. He emphasizes that while metrics should be consistent, adapting strategies based on the business’s demographics is crucial for effective reporting.Gelo: Shares his approach to reporting, focusing on storytelling. He explains that while some may not understand SEO terms, he minimizes confusion by explaining metrics from a business perspective, turning reports into storytelling tools.Gelo: Continues by detailing how he explains metrics like organic traffic and conversion rates in terms of their impact on the business. He stresses that effective reporting involves making the metrics relatable to business outcomes.Gelo: He describes his method of educating clients via email threads when direct meetings aren't possible. Gelo ensures clients understand the actions taken, the rationale behind them, and their potential impact on their business.Gab: Emphasizes that it’s important to address concerns related to the business itself, not just traffic or rankings. He suggests viewing oneself as a business partner offering marketing services.Gab: Explains that as a business partner, understanding the client's broader concerns and not just focusing on metrics is key. This partnership mindset helps in offering more comprehensive marketing services.Gelo: Points out the advantage freelancers have over large agencies, which may handle numerous clients and thus lack personalized attention. Freelancers can connect more closely with clients, which can be a significant benefit. He contrasts the personalized approach of freelancers with the often impersonal service from larger agencies that manage many clients.Gelo: Mentions that, unlike larger agencies, freelancers or small teams can be more attentive and provide tailored services. This personal attention allows freelancers to focus on client-specific concerns effectively.Gab: Thanks Gelo for highlighting the importance of being client-focused.Gelo: Acknowledges Gab’s point and stresses the need for transparency and client-focused reporting.Gab: Asks about the top three tips for SEO professionals regarding transparency and reporting.Gelo: Responds that the first tip is to set clear expectations from the start to align on goals and metrics. This ensures both parties understand the timeline and outcomes expected.Gab: Elaborates on setting clear expectations, advising to communicate goals and timelines clearly. He also stresses that being upfront about potential delays or challenges helps in managing client expectations.Gab: Mentions the importance of consistency in using reporting tools and adapting to changes, such as the transition from Universal Analytics to GA4. He advises having backup metrics and KPIs to handle discrepancies in data tracking.Gab: Explains the need for backup metrics to ensure reliable reporting, especially when transitioning between different tools like Universal Analytics and GA4.Gab: Highlights the issue of data inconsistencies when using different tracking tools. He suggests using secondary metrics to validate data and ensure accuracy.Gelo: Concurs with Gab about the need for additional metrics when tracking data.Gab: Adds that having both primary and secondary KPIs is crucial for accurate reporting and addressing any issues with data tracking.Gelo: Mentions having a secondary system in place to address potential data issues.Gab: Advises being honest in reporting and acknowledging any issues or discrepancies. Transparency is key, and any mistakes or problems should be openly communicated to clients.Gelo: Agrees with Gab’s emphasis on honesty in reporting.Gab: Reiterates that the goal of SEO reporting is to provide a truthful account of progress and issues. Consistent and honest communication is essential for maintaining trust and clarity.Gelo: Adds his own top tips, with the first being brutal honesty in reporting. He emphasizes taking ownership of mistakes and being transparent with clients to build trust. Gelo’s second tip is to always provide context in reporting. He stresses that metrics should be explained in a way that clients understand their relevance and impact. Gelo’s third tip is to be proactive. He advises not to wait for clients to ask for updates but to provide regular updates and maintain a system for consistent communication.Gab: Acknowledges the importance of proactive communication in client reporting.Gelo: Suggests setting up a system or automation for regular updates. This could involve scheduled emails or using tools that automate client communication. He emphasizes the value of having a structured system for regular updates to keep clients informed. Gelo notes that tools like automated email systems can help maintain consistent communication with clients.Gab: Agrees and summarizes that all discussed topics are essential for effective SEO reporting.Gelo: Confirms that they have covered all the key topics.Gab: Mentions that while some tips might seem basic, they are important for SEO reporting.Gelo: Invites listeners to follow their Facebook page and Spotify for updates. He also encourages reviews to boost morale and continue providing valuable content.Gab: Encourages listeners to review their pages to support their work.Gelo: Appreciates the support and reviews from listeners, which help in improving their content. Gelo thanks the audience and concludes the episode, noting they will be back with more content.Gab: Wraps up, thanking listeners and saying goodbye.

Is working from home making you dumber? It’s a provocative question that’s been buzzing around, and our latest podcast episode digs right into it. We break down the impact of remote work on productivity and cognitive function, featuring insights from seasoned professionals who’ve navigated the shift between office and home environments. If you’re trying to figure out whether your home office is affecting your brainpower, or just want practical advice on staying sharp while working remotely, this episode is for you.Let’s discuss and find out what really happens when your workspace is your living room.Transcript Summary00:00 - 01:27  Gab: Opens the episode, introducing the lighter side of SEO and freelancing topics. Mentions the special aspect of this episode with community guests.  Gelo: Greets the audience and introduces the term "Kadammers," referring to the listeners.  Gab:Requests the guests to introduce themselves.  Joshua: Introduces himself as a freelancer with a background in public teaching. Discusses his transition to freelancing during the pandemic, highlighting his journey from government work to exploring online opportunities.01:28 - 05:22  Joshua: Talks about his experience with freelancing and teaching, expressing the benefits of remote work despite initial doubts about stability and productivity.  Gab: Introduces Joshua, who is part of the SEO Work Out Community.  Von: Shares his experience with both on-site and remote work, emphasizing the value of on-site work based on his career experience.  Gelo: Sets up the discussion on the controversy regarding work-from-home setups and the company's recent strong statements against it.  Joshua: Responds to the company's statement against work-from-home setups. He finds the statement controversial and discusses the balance of opinions on this issue.  05:22 - 11:25Joshua: Discusses various aspects of work-from-home, including challenges and benefits. Suggests a hybrid model could be a good solution, providing flexibility while maintaining face-to-face interaction. Advocates for open dialogue between companies and employees to find a balanced approach. Emphasizes the need for flexibility and understanding from both sides.  Joshua: Elaborates on the importance of adapting to new ways of working and suggests a hybrid model as a potential solution.  Gelo: Shares his opinion on the strong statements made about remote work and discusses the potential marketing and PR challenges for companies holding such views. Discusses the impact of public opinion and marketing strategies on the debate about remote work. Highlights the importance of understanding different perspectives and addressing concerns transparently.  11:25 - 16:42 Gelo: Emphasizes that the opinions shared are not necessarily universal truths but rather opinions that may evolve over time.  Gab: Asks the guests about their views on whether remote work makes people "dumber" or less effective.  Von: Shares his experience with remote work, mentioning that while it can be isolating, it also fosters independence and skill development. He notes that remote work requires individuals to be proactive in managing their tasks and seeking resources.  Gab: Reflects on his own experience transitioning from corporate to freelance work, agreeing with Joshua on the need for self-directed learning and resourcefulness in a remote setup.  17:57 - 20:05  Gelo: Shares insights from the founder of Canva on the importance of social interaction for younger generations and how it impacts productivity and collaboration. He notes that while remote work has benefits, in-person interaction remains valuable.  Gelo: Asks Gab about his thoughts on how remote work impacts productivity compared to working in an office environment.  Gab: Continues the discussion, possibly elaborating on the impact of remote work on productivity and sharing final thoughts.20:05 - 22:55Gelo: Discusses the impact of working from home on productivity, questioning if it is beneficial compared to a corporate environment.Gab: Reflects on the differences between remote and corporate work environments. Notes that transitioning from corporate to remote work can be challenging due to less direct oversight and fewer social interactions, which can impact knowledge transfer and productivity.Gab: Highlights that remote work can create pressure due to the lack of direct supervision. This pressure can sometimes act as a motivator, but managing productivity from home often requires more self-discipline and structured processes. Discusses the need to set up calls and manage schedules carefully in a remote work setup. Emphasizes that without a structured approach, productivity can be affected.Gab: Points out time management challenges in remote work. Unlike a corporate setting with fixed hours, remote work offers flexibility that can sometimes lead to less structured work patterns.Mentions the need to synchronize time zones, especially when working with clients or team members in different locations, which adds to the complexity of remote work.Gelo: Acknowledges the impact of remote work on productivity.Gab: Talks about being resourceful and the importance of having management tools and processes in place for remote work. Stresses that a company must establish clear structures for remote work to be effective. Continues on the need for a well-defined structure in remote work, including clear roles and responsibilities, unlike the more predefined roles in a corporate setting.Gelo: Summarizes the discussion on how working from home impacts productivity, adding a personal note on the challenges faced.23:00 - 25:46Gelo: Comments on how different personal experiences and situations affect productivity at home. Shares insights on how being in the "zone" can affect productivity. Notes that it can take time to refocus if disrupted and emphasizes the importance of maintaining concentration.Gelo: Describes how eliminating commute times can make work-from-home more productive, though it requires discipline to avoid distractions at home. Mentions how working from home saves time otherwise spent on commuting, which can be redirected towards productive activities. However, notes that remote work can sometimes lead to less structured work habits.Gelo: Reflects on the benefits of working from home versus office work, highlighting how remote work can provide more time for personal tasks but may lack the structured environment of an office. Comments on the difference in productivity levels between office work and remote work. Notes that office environments can sometimes enhance productivity due to better focus and structure.Gelo: Discusses the benefits of being in an office environment for maintaining productivity, such as reduced distractions and improved focus compared to working from home.Talks about the harmony and motivation found in office environments compared to working from home, where personal work ethics and environment play significant roles in productivity.Gelo: Concludes that personal work ethics impact productivity regardless of the work environment, whether remote or office-based.Gelo: Adds a light-hearted comment on the issue of productivity.25:48 - 26:40Gab: Briefly mentions the impact of family and personal focus on productivity while working from home.Von:Notes the challenges of maintaining focus at home.Gab: Discusses the initial difficulties of working from home, including the perception of not being productive. Reflects on how these challenges were less common before the pandemic. Describes the struggle of staying focused and productive while working from home, highlighting the difficulties in transitioning from an office environment.Gab: Talks about dealing with productivity challenges and how transitioning from office to home work can be complex.Gelo: Mentions the emotional aspect of productivity and adjustments to new work environments.26:42 - 33:36Gelo: Poses a question about staying sharp and avoiding complacency in a work-from-home setup. Seeks advice on how to remain productive and engaged while working remotely, especially in a team setting.Gab: Asks for insights on maintaining productivity and focus.Joshua: Suggests establishing a routine as crucial for staying productive at home. Emphasizes maintaining a consistent schedule to create a work mindset.Gab: Reflects on personal practices for starting the workday and staying active.Von: Comments on maintaining a productive mindset.Gelo: Discusses how personal work habits affect productivity, suggesting that maintaining a routine is important.Joshua: Shares his experience of adapting to a remote work setup and creating personal habits for productivity. Highlights the importance of a dedicated workspace. Describes setting up a mini office at home to stay productive. Mentions the importance of creating a dedicated work area and adjusting to new habits.Joshua: Talks about the importance of having a separate workspace and using tools to stay organized. Mentions the role of productivity tools and apps in managing tasks effectively.Suggests creating a designated work space at home and using productivity tools. Stresses the importance of having a clear separation between work and personal life. Recommends using to-do lists and other productivity apps to stay on track with tasks.Von: Supports Joshua’s suggestions on staying productive.Joshua: Highlights the importance of maintaining communication with colleagues through online tools and taking breaks to stay focused. Shares personal experiences with staying active and engaged. Emphasizes the need for continuous learning and staying updated with industry trends through online resources. Suggests using a variety of learning materials to stay motivated.Joshua: Recommends leveraging free webinars, podcasts, and books for professional development and staying informed. Encourages exploring different types of educational resources. Discusses the importance of investing in work-related areas and exploring new things. Recommends watching documentaries and finding relaxation in such activities. Emphasizes the benefits of exploration and independence, suggesting that stepping outside the box can offer new perspectives and benefits. Joshua: Encourages celebrating small wins, regardless of how minor they may seem. Reflects on a personal experience where, after a challenging week, treating oneself to something enjoyable, like visiting a night market, was a way to reward oneself and stay motivated. Suggests maximizing pleasure and rewarding oneself after completing daily tasks to maintain motivation. Shares that although freelancing can be challenging, exploring and improving continuously is essential.Gab: Acknowledges Joshua’s insights and suggests hearing opinions from others who are just starting out in the field. Comments on the importance of staying sharp and avoiding complacency. Seeks opinions from others on this topic.Gelo: Affirms the importance of staying sharp and avoiding complacency.33:43 - 38:55Von: Talks about complacency, noting that it can lead to a lack of effort to improve. Emphasizes the need for continuous motivation and setting personal goals to avoid becoming content with current achievements. Advises against being content with one’s current state and stresses setting personal motivations and goals to keep pushing oneself. Suggests using tools like a whiteboard to list and track goals.Von: Recommends staying busy and continuously challenging oneself. Highlights the importance of communication and learning from others’ experiences to avoid complacency.Emphasizes the value of taking on challenging projects to avoid stagnation and ensure continuous growth. Encourages tackling new challenges and adapting strategies as needed.Gelo: Reflects on the value of discussing challenges and improvements.Von: Talks about personal experiences and challenges, particularly in the field of SEO, and the need to stay updated with daily changes to maintain a competitive edge.Describes how challenging oneself and keeping up with industry changes is crucial for success. Mentions the importance of adapting to new trends and learning from mistakes.Von: Continues discussing the need for continuous improvement and adaptation. Reflects on the importance of keeping knowledge updated and setting personal challenges to avoid complacency. Suggests taking on challenging projects and continuously evolving strategies to stay ahead. Emphasizes the importance of being proactive and open to learning new things.Von: Reflects on personal experiences of overcoming challenges and the importance of continuously expanding knowledge and skills. Talks about setting personal goals and adapting to industry changes.Gelo: Comments on the value of continuously adapting and learning.Von: Shares a personal anecdote about overcoming challenges by improving knowledge and adapting strategies. Highlights the importance of perseverance and continuous learning.Encourages embracing new opportunities and challenges as a way to keep growing and improving. Discusses how working from home can lead to knowledge stagnation if not managed properly. Highlights the importance of expanding knowledge and staying motivated.Gelo: Offers thoughts on maintaining a growth mindset.Von: Emphasizes the need for constant self-improvement and staying updated with industry trends. Shares personal experience of adapting and expanding knowledge as essential for success.Von: Reflects on the importance of adapting to changes and staying motivated in a work-from-home environment. Talks about managing routines and staying updated with industry developments.39:16 - 40:16Gelo: Suggests shifting focus from short-term challenges to long-term goals, like saving for a dream house, as a source of motivation. Elaborates on using long-term goals, such as buying a dream house, to stay motivated.Gab: Shares a concept from a webinar about having a guiding principle or "North Star" to keep oneself focused on long-term goals. Emphasizes the importance of having a clear goal to avoid complacency and distractions. Concludes with the idea of using a guiding principle or "North Star" to stay motivated and on track towards achieving larger goals. Stresses that having a clear vision helps maintain focus and overcome obstacles.40:30 - 43:19Gelo: Discusses the challenge of avoiding complacency in remote work. He reflects on a past experience where he felt he had become complacent, despite setting up reminders and visual aids to keep him focused.Gelo mentions that he used to set up photos or slides to remind himself of his core priorities and to keep track of what needs attention. He acknowledges the struggle of staying disciplined in remote settings and the importance of reinforcing priorities and avoiding distractions.Gab: Addresses why some companies have a negative view of remote work. He explains that traditional companies often prefer in-office setups due to their established practices for measuring productivity and managing employees. Gab points out that these companies may fear that remote work can lead to decreased focus and productivity, as they lack direct oversight of their employees.Gab: Continues by elaborating on challenges associated with remote work, such as maintaining effective communication and managing productivity. He mentions that traditional companies may struggle with remote setups because they find it harder to track employee output and ensure that tasks are completed as expected. He emphasizes the difficulty in setting up calls and managing communication remotely, which can sometimes lead to trust issues and difficulties in ensuring that work is done correctly and timely.43:19 - 46:21Gab: Describes how remote work can lead to trust issues, with companies concerned about employees' focus and productivity. He mentions that some employers worry about the effectiveness of remote work due to past experiences or a lack of clear metrics to evaluate performance. He also highlights the struggle in transferring knowledge and ensuring smooth operations without face-to-face interactions.Gelo: Explains that some companies implement strict measures, such as time tracking or frequent screenshots, to monitor productivity in a remote setting. He notes that these practices stem from previous experiences where companies faced challenges with remote work efficiency. Gelo adds that despite these measures, there are still many employees who can effectively integrate into remote work setups and maintain high performance.Von: Shares his experience with different company setups, including those that prefer traditional office environments over remote work. He describes how some companies have negative perceptions of remote work due to trust issues and difficulties in assessing productivity. Von reflects on the varying levels of trust and productivity that different companies experience with remote work and how some may require on-site presence to feel assured about work quality.46:21 - 50:17Von: Elaborates on trust issues related to remote work, sharing his personal experiences with companies that have strict requirements for on-site presence. He explains that these issues often stem from concerns about accountability and the effectiveness of remote setups. He notes that the trust between employers and remote workers can vary, and some companies may have more rigid expectations due to past issues or a lack of familiarity with remote work.Von: Discusses the challenges he faced working in industries like the POGO (Philippine Offshore Gaming Operator) sector, where remote work setups may be less common. He describes the need for clear results and accountability in these sectors, which can be a barrier to adopting remote work practices. He also touches on the broader issue of the perception of remote work in various industries and how it can impact trust and effectiveness.Von: Reflects on recent changes and trends, including the shift towards freelancing due to issues within traditional work environments. He discusses his personal decision to resign from a company involved in POGO activities and the impact of recent events on remote work perceptions. He highlights the importance of adapting to new trends and staying informed about changes in the job market, especially in light of shifting work practices and industry developments.50:19 - 50:58Gab: Inquires if there are any implications or changes when someone is caught doing something wrong in the office and whether it is possible to be caught again if it happens a second time.Von: Confirms that it is possible to be caught again if someone is already on record for a previous infraction.Gab: Appreciates the information shared and asks if there are any additional insights or thoughts from the speakers.Von: Mentions that some issues discussed might be out of topic but acknowledges the curiosity behind the discussion. Von clarifies that while the topic may be off-track, the discussion about the turbo industry and trust issues is relevant based on personal experience.51:01 - 52:30Gelo: Adds that the reverse psychology approach by some CEOs against remote work might stem from personal biases or previous experiences.Joshua: Suggests that micro-management is a significant challenge in remote work. For remote work to be effective, it requires clear communication and mutual willingness from both employers and employees.Gelo: Agrees with Joshua, emphasizing the importance of willingness in relationships and work dynamics.52:33 - 53:43Gelo: Questions whether remote work is better suited for specific industries or roles.Gab: Confirms the relevance of the question and notes that different industries might have different requirements.Gelo: Explores the idea of industries that could benefit from remote work, emphasizing tech jobs and roles involving computers.Joshua: Agrees, stating that tech roles such as programming and writing are well-suited for remote work due to their reliance on digital tools. Joshua expands on the suitability of remote work for roles that primarily use laptops and the internet, highlighting that various creative roles can also adapt to remote setups. Joshua concludes that remote work is feasible for roles requiring only a computer and internet connection, but it depends on company policies and employee comfort.54:00 - 59:24Von: Reflects on the fit of remote work for various industries, mentioning that the Philippines has seen growth in remote roles, particularly in the SEO and IT sectors.Gelo: Adds that certain marketing roles, such as digital marketing and creative positions like video editing, are also suitable for remote work.Von: Further discusses that while remote work fits various roles, it’s more common in certain sectors like SEO and call centers in the Philippines. He contrasts this with traditional roles that still require physical presence.Gelo: Emphasizes that the shift to remote work aligns with the broader IT and digital marketing trends, noting that roles requiring creativity and technical skills are particularly well-suited. Gelo mentions that customer service roles, especially in HR and backend operations, are increasingly remote. However, jobs that involve physical tasks, like construction, are not suited for remote work.Gab: Agrees and acknowledges that remote work has limitations depending on job functions.Gelo: Humorously points out the impracticality of remote work for certain jobs that inherently require physical presence. Gelo shares a personal anecdote about working from home and the effort involved.Von and Gelo: Discuss the high demands of remote work, joking about the intensity and effort required.Von: Humorously mentions the challenging nature of remote work. Von jokes about the complexity of remote work and how it can sometimes be misunderstood. Von ends the joke, acknowledging the humorous side of remote work challenges.Gelo: Asks Gab how employers can support remote workers to ensure they remain engaged and productive.Gab: Speaking from a managerial perspective, suggests several ways to support remote workers, such as mentorship, providing learning materials, and offering opportunities for upskilling. He mentions regular check-ins and 1-on-1 calls to monitor progress and address concerns.59:49 - 01:04:08Gab: Discusses the importance of understanding and addressing the problems in communication through one-on-one calls, emphasizing the benefits of personalized interactions for work-related discussions. He mentions that addressing issues through one-on-one communication helps in problem-solving and fostering creativity. Gab suggests that while structured methods are essential, allowing team members to make decisions and find next steps can improve overall company performance.Gab: Highlights the need for ongoing support and grading of Standard Operating Procedures (SOPs) to enhance productivity, particularly for new employees. Effective communication and proactive behavior are key to achieving better results.Gelo: Agrees with Gab’s points, noting that empathy and understanding are crucial, especially in a remote work setup where eye contact and personal interactions are limited.Von: Concurs, affirming the importance of empathy in communication.Gelo: Shares his experience in a full-time SAS company, emphasizing that one-on-one communication should go beyond mere checklist items. It should involve genuine concern and empathy for employees’ issues and challenges. He elaborates on the difficulty of showing empathy remotely and the value of personal touch, like giving support in difficult times, as it builds trust and connection.Von: Adds that such empathy can be challenging but necessary.Gelo: Discusses the impact of losing a family member and how empathy is crucial during such times, highlighting the need for support and understanding.Gab: Reflects on the stigma surrounding emotional expression and emphasizes the importance of sharing one’s struggles, both in personal and work contexts, to foster a supportive environment. He stresses that being open about problems and seeking support can lead to better problem-solving and improve overall well-being.Gab: Continues, noting that personal and professional challenges often intersect, and being open about them can help manage both effectively.Gelo: Discusses how human connections are vital, especially in remote setups, and emphasizes that empathy is key to maintaining these connections. Tools and resources are also necessary to support effective remote work. He highlights the importance of providing the right tools for remote work to ensure efficiency and productivity, likening it to a soldier needing proper ammunition.Gab: Wraps up the discussion on empathy and support, transitioning to advice for those struggling with motivation while working from home.01:04:09 - 01:09:31Gelo: Asks for advice on maintaining motivation while working from home.Von: Advises focusing on personal goals and understanding the purpose behind one’s work. He suggests not comparing oneself with others and to stay motivated by remembering personal reasons for working.He stresses the importance of focusing on one's own journey and purpose rather than external comparisons, acknowledging that motivation can fluctuate but should always be tied to personal goals.Von: Further explains the need for planning and strategizing to maintain motivation. He suggests that setting clear goals and understanding how each task contributes to the bigger picture can help sustain motivation. He concludes by recommending that individuals regularly evaluate their motivation and adapt their strategies to stay focused and productive.Gelo: acknowledges the value of the advice and agrees with Gab’s sentiments.Von: adds his own perspective.Joshua: Suggests focusing on personal motivation and questioning one's reasons for working. He shares his personal experience of transitioning between on-site and remote work, emphasizing the need to find motivation for working from home.He highlights the importance of understanding personal motivations and goals.Joshua: Advises that individuals should continually question their motivations and find what drives them, whether for work or personal reasons.He shares his own journey of moving between different work environments and the challenge of staying motivated in various settings. His advice includes reflecting on personal goals and reasons for working.He emphasizes that motivation is a personal journey and sharing these experiences can help others who struggle with similar issues.Joshua: Advises focusing on personal routines and family time to maintain motivation while working from home. He suggests that aligning work with personal values and family goals can enhance motivation. He talks about the benefits of working from home, such as more time with family, and how it contributes to personal satisfaction.Joshua: Mentions his own podcasting experience and how it fits into his work-from-home routine.01:09:35 - 01:12:00Joshua: Acknowledges the challenges faced by those struggling with remote work and highlights the importance of recognizing the opportunities and being grateful for the ability to work from home. He underscores the value of appreciating the opportunity to work remotely and the challenges of not being able to do so, stressing the need to be thankful for the current situation.Von: Adds his perspective on the value of remote work opportunities.Gelo: Reaffirms the importance of being grateful for opportunities.Gab: Reflects on the advice given, suggesting that gratitude and continual learning are essential for motivation and success in remote work.Gelo: Suggests starting with why—understanding the reasons behind work and how it aligns with personal goals and values.Gab: Concludes the episode by summarizing the key points discussed: empathy, motivation, and the value of remote work.Gelo: Thanks everyone for their insights and participation.Joshua: Offers a final thought on appreciating the current work situation and the importance of continuous reflection.Gab: Closes the episode, expressing appreciation for the discussion and contributions from all speakers.

Competing with big brands in the world of SEO might seem daunting, especially when they have larger budgets and bigger teams. Don’t let that discourage you. Small brands have unique advantages and opportunities that can be leveraged to stand out in search results. With the right strategies, even a smaller player can make a significant impact. In this podcast episode, we’ll explore practical and actionable SEO tactics that can help your small brand compete effectively, increase your visibility, and connect with your target audience.Transcript Summary00:00 - 00:31  Gab: Welcome to a new episode of *SEO Kwentuhan*. Today’s topic is about how small businesses can compete with big brands in SEO.Gelo: The discussion is centered around the "David vs. Goliath" scenario in SEO. This is relevant for freelancers and small business owners.00:36 - 00:59Gab: Many brands started from scratch and are still growing compared to their competitors. Some SEO agencies may focus on big brands, which can be challenging for smaller entities.Gelo: Yes, there are agencies that focus on big brands.01:07 - 01:47  Gelo: Big brands often outsource SEO, whereas smaller businesses might do it in-house or use freelancers. Corporate SEO often includes additional benefits like taxes, HMOs, and bonuses, which might be outsourced to digital marketing agencies. Gab: It depends on the brand’s budgeting.01:50 - 04:37 Gab: Let’s start discussing our main topic.Gelo: What is the difference between SEO strategies for small and big brands? Is SEO a fair battlefield for all brands?Gab: SEO is not a fair battlefield. Big brands have advantages such as wealth, customer base, and traditional marketing exposure. They also have larger budgets and resources compared to small brands.Gab: Big brands have extensive resources, including affiliates and team members. They operate on a broader marketing scope and various channels. Small brands, however, have the advantage of targeted marketing and a more personal approach. Gelo: Budget discrepancies between small and big brands are significant, especially in advertising. Despite the budget issues, there are tips available for small businesses to compete effectively.04:48 - 10:59Gelo: What unique advantages do small businesses have in SEO?Gab: Small businesses are challengers in the SEO space and can leverage their personal touch.Gab: Small brands can use their brand names and focus on personalization, customer support, and competitive pricing.Gab: Small businesses can focus on local areas and be more flexible with their marketing strategies compared to big brands, which might take longer to implement changes.Gelo: Small brands can foster community connections. Local businesses, for instance, can build relationships within their communities. Examples include participating in local events or creating community-focused initiatives.Gelo: For SaaS startups, community connection through platforms like Facebook groups can be beneficial. They can interact directly with users and receive feedback for improvements.Gab: An example of community advantage is a pharmacy sponsoring local events and giving scholarships, which helps in building a strong local presence.Gelo: Small businesses should not feel disheartened; they have their own angles to leverage in SEO.Gab: The agility of small businesses allows them to adapt quickly to SEO changes, unlike big companies with more rigid processes.Gelo: Small businesses can quickly adapt to algorithm changes, unlike big corporations which face many layers of approval.Gab: Big companies need to go through extensive procedures and case studies to make even small changes.10:59 - 13:11 Gelo: Small businesses can take advantage of their agility compared to big companies. They can quickly test and implement new ideas without the slow processes that big companies face. This agility can be beneficial in SEO strategies.Gab: Discusses his approach to keyword research for small brands. He focuses on keywords that are relevant but not overly competitive. He advises against targeting top competitors directly and instead suggests researching competitors with similar or slightly less domain authority to find achievable keywords.Gab: Elaborates on using competitive research by analyzing what strategies competitors with similar domain authority have used. He suggests mapping out keywords they targeted and evaluating their success. This helps in creating a targeted strategy for small businesses.Gab: Mentions setting clear goals based on keyword research, such as creating a certain number of pages in a specified period to achieve targeted traffic.13:11 - 15:35  Gelo: Introduces unconventional strategies, such as consulting with subject matter experts and customer service teams to understand frequently asked questions. He emphasizes focusing on topics rather than just keywords due to evolving AI and search algorithms.Gelo: Provides an example related to regional language differences. In Australia, "trousers" might be referred to as "ducks" in local slang. He stresses the importance of adapting keyword research to regional variations and local terminology.Gelo: Continues with more examples of regional language differences and suggests using these insights for more effective keyword research. He also mentions a local SEO masterclass that provides additional strategies for small businesses.15:53 - 19:28Gelo: Introduces the topic of targeting long-tail keywords for small businesses to compete with larger brands.Gab: Emphasizes the importance of keyword research, particularly focusing on long-tail keywords. Big brands often have substantial budgets for SEO, making it challenging to compete directly. Instead, small businesses should target niche long-tail keywords with less competition. This strategy helps in creating content and implementing link building efficiently without needing a huge budget.Gab: Mentions leveraging less common terms or keywords that big brands might overlook due to their broad focus.Gab: Provides an example from real estate. Instead of competing with big players like Redfin or Zillow for broad terms (e.g., "home for sale in Makati"), target more specific locations such as barangays within Makati. This approach reduces competition and increases the likelihood of ranking higher.Gab: Discusses the strategy of targeting specific neighborhoods or barangays within a city. This reduces competition and can make it easier to rank in top positions, especially if fewer businesses are targeting those specific areas.Gelo: Chimes in with examples of barangays like Ben Aires and San Lorenzo.Gab: Corrects the earlier example, focusing on neighborhoods like Ben Aires or other specific barangays in Makati for targeted keyword strategies.Gelo: Adds a suggestion about targeting locations near schools, as it might attract students or families looking to live close to educational institutions.Gab: Reiterates the approach of narrowing down keyword targets to specific areas, such as neighborhoods or locations near schools, to better meet local search intent and reduce competition.19:28 - 20:32Gab: Highlights the importance of understanding search volume and competition for long-tail keywords.Gelo: Thanks Gab for the insights and acknowledges the utility of targeting long-tail keywords.Gab: Reinforces the idea of including specific local terms, like "near school" for real estate keywords.Gelo: Discusses using modifiers in long-tail keywords, such as education-related terms, to improve search relevance. Emphasizes the importance of market research to address the unique needs and questions of the target audience, highlighting that understanding your Ideal Customer Profile (ICP) is crucial.20:34 - 21:56Gelo: Discusses the concept of "customer avatar" in relation to long-tail keyword research and topic creation. They use the example of real estate in Makati, explaining how specific queries, like "What documents do I need to pass if I buy a house in Makati?" have modifiers that can be useful for keyword research. Gelo emphasizes that even if search volume for these queries is low or nonexistent, they are still valuable for content creation.Gelo: Advises using Google Search Console to find query strings that are getting impressions but not clicks. This indicates that the page is not properly ranked or targeted. The suggestion is to create new pages or blog posts to address these queries.Gelo: Briefly suggests using insights from Google Search Console to improve page rankings and content relevance.21:57 - 22:49Gab: Asks about improving local SEO for small businesses using Google Business Profile, setting up Gelo to provide detailed advice.Gelo: Explains the importance of claiming and verifying your Google Business Profile as the first step for local SEO. They mention video verification and the need for consistency between your Google Business Profile and website information (e.g., address and opening hours).Gab: Inquires whether video verification for Google Business Profile applies in the Philippines.Gelo: Mentions they haven't tried setting up a business profile in the Philippines yet but confirms it is used in the US.23:30 - 25:52Gelo: Discusses the relationship between Google Business Profile and a website. They emphasize the importance of consistent and accurate information and suggest that even though posting on Google Business Profile is not a ranking factor, it shows that the business is active. Encouraging reviews and managing reputation are crucial for improving local SEO.Gelo: Elaborates on how reviews can include keywords related to the services provided, which helps Google understand the business better. They stress the importance of managing both positive and negative reviews for better reputation management.Gelo: Explains that reviews contribute to Google’s understanding of the business's authority and relevance, especially when reviews mention specific services.Gelo: Emphasizes the significance of asking for honest reviews and highlights that while fake reviews can harm a business's reputation, genuine reviews help build authority. They suggest creating local citations to support your business details across various online directories.26:10 - 30:07Gab: Transitions the conversation to discuss link building strategies for small businesses, asking Gelo for cost-effective methods suitable for smaller brands.Gelo: Mentions that some businesses may be removed from Google Business Profile if they are not active or real. They explain the process of reporting inactive or fake businesses.Gab: Notes that they advised a student about reporting non-existent businesses and how such strategies can be effective.Gab: Reflects on the strategy of reporting fake businesses and acknowledges that it has been confirmed as an effective method.Gelo: Describes a strategy called the "assassination phase" in local SEO, which involves targeting and reporting spammy or fake businesses to improve rankings for legitimate businesses.Gelo: Offers a link building strategy for small businesses called resource page building. This involves creating resource pages related to the business's niche and connecting with non-competitive businesses to include them in the resource list. An example given is a bakery creating a resource page for baking supplies.Gelo: Shares a specific example of a successful strategy they used for a brick repair company, targeting resources related to auto parts and creating valuable link exchanges.30:07 - 35:12Gelo: Discusses the concept of resource page building as a cost-effective link building strategy. By creating a resource page with useful links related to the business but not directly competing, you can contact other businesses or websites for a link exchange. This method is both free and simple, contrasting with the high cost of traditional link-building.Gab: Confirms that the focus is on cost-effective methods, noting that while link building can be expensive, there are cheaper alternatives.Gelo: Mentions offering discounts or coupons as a way to facilitate guest posting and link building, emphasizing its relevance for local businesses.Gelo: Highlights local partnerships and events as powerful tools for obtaining backlinks. Provides an example of getting links from big brands through partnerships in local events, stressing the importance of such collaborations for local SEO success.Gab: Suggests adjusting strategies based on whether a business is local or global. Recommends building partnerships and guest posts with nearby businesses, regardless of direct relevance, and emphasizes the benefits of local collaborations and webinars for increasing visibility and links.Gab: Recommends approaching local businesses for partnerships and link-building opportunities. Suggests using guest posts and other collaborative methods to enhance SEO affordably, particularly for small businesses.Gab: Mentions the advantage of local businesses being able to more easily partner with other local businesses for link-building and exposure.Gab: Advocates contacting local publications or media outlets for expert round-ups or interviews to gain exposure and generate leads. This method provides visibility and traffic, even if it doesn’t directly impact backlinking.Gelo: Confirms that such media appearances provide exposure and lead generation, which are valuable for business growth.Gelo: Suggests leveraging existing business relationships for link building. For example, if a client has connections with restaurants or other businesses, those connections can be utilized to create collaborative content or get featured on their sites.Gab: Agrees that small businesses have an advantage in link building due to their ability to leverage local connections and partnerships.35:14 - 39:45Gelo: Introduces the next topic on essential technical SEO practices for small businesses.Gab: Simplifies technical SEO for small businesses by focusing on advantages such as easier indexing and optimization due to fewer pages. Emphasizes the importance of maintaining broken links and optimizing site speed, which are easier for smaller sites.Gab: Points out the benefits of implementing schema markup, such as review stars, on a smaller site compared to a larger one. This includes better control over technical details and faster implementation.Gelo: Agrees with the points made about technical advantages for smaller websites.Gelo: Highlights essential technical SEO practices, including indexing, crawlability, internal linking, and mobile-friendliness, as critical for small business websites.Gab: Emphasizes the importance of indexability and having a proper website structure to ensure that important pages are easily found by search engines.Gelo: Stresses the necessity of mobile-friendliness, pointing out that many small businesses still have websites that aren’t optimized for mobile devices.Gelo: Adds that small business websites often have issues with mobile responsiveness, such as text overlapping or poor layout adjustments on smaller screens.Gab: Highlights the importance of a well-optimized homepage, particularly focusing on clear visibility of important elements like phone numbers and call-to-action buttons.39:38 - 41:57Gelo: Introduces the next topic on setting realistic and achievable SEO goals for small businesses.Gab: Suggests aligning SEO goals with short-term achievable metrics for newer websites, focusing on content strategy, product pages, and link building to meet traffic goals within a set period.Gab: Advises setting realistic expectations for long-term SEO goals. Highlights the potential for success against larger brands if strategies are well-executed, using an example of outperforming a large UK brand.Gelo: Recommends setting benchmarks at the start of SEO campaigns and tracking progress every three months. Suggests setting incremental growth targets, like 10% increase per quarter, to maintain focus and direction.41:57 - 45:32Gelo: Advocates for regular monitoring of SEO performance to quickly identify and address issues. Encourages setting specific goals and adapting strategies based on performance data.Gelo: Emphasizes the importance of having a guiding strategy for SEO, suggesting that continuous monitoring and adjustment are essential for achieving and maintaining growth.Gab: Acknowledges that many long-term SEO strategies are already well-established and advises continuing with a structured plan.Gab: Recommends creating a sustainable SEO strategy that can be maintained even if clients switch to different agencies or freelancers. Emphasizes the importance of having a robust content marketing strategy.Gab: Suggests using SEO campaigns to build rapport with clients and create case studies that highlight successful outcomes. Encourages ongoing efforts to maintain visibility and client relationships.Gelo: Agrees with the points made and emphasizes the importance of maintaining a well-planned SEO strategy despite potential changes in client needs or business cycles.Adds that businesses often cut SEO budgets during tough times, but having a solid plan in place can help retain clients and make reactivation easier.45:32 - 46:07Gelo: Points out that when businesses face financial difficulties, they often cut SEO budgets. However, having a well-prepared plan can make it easier to reactivate SEO efforts when the budget is restored.Gab: Agrees that maintaining a good relationship with clients can lead to reactivation of SEO efforts when the budget allows.Gelo: Expresses the idea of being prepared for budget changes and maintaining a professional approach to client management.46:08 - 46:54Gab: Reflects on past experiences and suggests sharing these insights with newcomers to avoid future issues.Gab: Emphasizes the importance of building strong client relationships and the potential for referrals even if clients face difficulties.Gelo: Agrees that strong relationships and good performance can lead to referrals even from clients who initially had concerns.Gab: Reinforces the idea that good performance and client satisfaction can turn red flags into positive outcomes, and successful SEO work can lead to valuable referrals.Gelo: Acknowledges that good SEO work can turn initial concerns into positive results.47:00 - 47:46Gelo: Highlights the underestimation of SEO strategies and the importance of understanding how to drive traffic and grow a website.Gab: Points out that not everyone understands the complexities of SEO and how to effectively grow a website.Gelo: Concludes by summarizing the strategies discussed and their relevance to current SEO campaigns.Gab: Confirms that all topics have been covered.Gelo: Announces the release schedule for podcast episodes and availability on platforms like YouTube Music and Spotify. Encourages listeners to follow and stay updated.Gab: Bids farewell to the audience, concluding the episode.

SEO can feel like a never-ending chore. Between fixing technical issues, finding the right keywords, and creating content, it's easy to get overwhelmed. But what if there was a better way?In this podcast episode, we'll discuss whether to automate or delegate your SEO tasks.We'll weigh the pros and cons of each option so you can figure out what works best for you.Ready to save time and focus on what really matters for your SEO? Let's get started!Transcript Summary00:00 - 00:25Gab introduces the episode on SEO strategies.Gelo acknowledges common SEO manager dilemmas regarding automation and delegation.They set the stage for discussing when and how to automate or delegate tasks in SEO.00:25 - 01:03Gab asks about when it's appropriate to delegate or automate tasks.Gelo responds, focusing on decision-making within companies or projects.He emphasizes that as an SEO manager, tasks not directly related to core responsibilities should be delegated.01:03 - 02:25Gelo delves deeper into delegation, stressing that an SEO manager's role often evolves into managing rather than doing.He gives examples of tasks that can be delegated in freelancing scenarios.Discussion includes managing specific tasks like on-page optimization versus technical SEO.02:25 - 03:42Gelo shifts to automation, discussing how routine tasks like report generation can be automated.Tools like Google Data Studio are mentioned for automated reporting.The focus remains on efficiency through automation in repetitive tasks.03:42 - 05:09Gab talks about handling overwhelm in SEO tasks, suggesting beginners initially handle all tasks to learn processes.Gelo adds that once overwhelmed, it's time to automate or delegate tasks.They discuss task prioritization and the "high impact task analysis" approach for efficiency.05:09 - 07:18Gab introduces the concept of skill specialization, advocating for mastering client interaction skills.Gelo agrees, stressing the importance of soft skills and knowing when to delegate client-facing tasks.They highlight the difficulty non-english speakers may face in client interactions.07:18 - 08:53Gelo revisits the importance of delegation and automation in SEO, particularly in large companies with extensive digital footprints.He underscores the need for proper delegation to avoid bottlenecks and ensure task competence.Examples include maintaining technical SEO expertise within teams.08:53 - 10:02Gelo concludes by cautioning against ineffective delegation, emphasizing the importance of understanding tasks before assigning them.He highlights the risks of miscommunication and task mismanagement in team environments.10:02 - 10:14Gelo says delegation can be challenging, especially when clients have specific subject matter expertise. If you lack the necessary knowledge, consider delegating tasks to the client or a subject matter expert.10:14 - 10:34Gelo says to delegate tasks that require specialized knowledge, such as creating content or managing passwords. This allows you to focus on tasks that align with your expertise.10:36 - 10:39Gelo mentions don't take on the entire project if you lack the necessary skills. Delegate tasks to freelancers or in-house experts with the relevant expertise.10:42 - 11:07Gelo says to delegate tasks to freelancers or in-house experts to streamline your workflow and improve efficiency. This allows you to focus on higher-level tasks and strategic planning.11:07 - 11:32Gelo says to delegate tasks such as social media posting, SEO, and content creation to free up your time for more strategic work. Utilize tools and automation to further enhance efficiency.11:32 - 12:07Gelo says that by delegating and automating tasks, you create a network of interconnected entities throughout the digital ecosystem. This enhances your overall productivity and effectiveness.12:07 - 12:29Gelo mentions delegation and automation are crucial for staying updated with the latest tools and technologies. This ensures you remain competitive and deliver high-quality work to your clients.12:30 - 12:50Gab says, I agree. It's important to recognize that delegation and automation are not just for beginners but also for experienced professionals seeking to optimize their time and workload.12:50 - 13:03Gab says delegation allows you to focus on higher-value tasks that generate more revenue and contribute to your long-term growth.13:06 - 13:29Gab says that by delegating tasks, you can educate and empower your clients, enabling them to take on more responsibility and contribute to their own success.13:29 - 13:49Gab says that this mindset shift can lead to a more collaborative and productive working relationship with your clients.13:49 - 14:01Gab mentions delegation also helps you track your time more effectively, ensuring you're not spending too much time on low-priority tasks.14:02 - 14:08Gelo said it's important to remember that delegation is not about ego but about empowering others to grow and succeed.14:09 - 14:33Gelo said delegation is a key part of personal and professional growth. It allows you to develop leadership skills, expand your knowledge, and advance your career.14:34 - 14:43Gelo says, ultimately, delegation leads to a more fulfilling and successful career.14:44 - 15:07Gab says Let's get more specific about the importance of delegation in SEO.15:07 - 15:31Gab mentions that Technical SEO is a crucial area where delegation can be highly beneficial. Consider delegating tasks such as technical audits, site crawls, and error analysis to experts.15:31 - 15:40Gab mentioned tools like Screaming Frog and Sitebulb can automate many technical SEO tasks, freeing up your time for more complex analysis and strategy.15:42 - 16:00Gab says that however, it's important to critically evaluate the data provided by these tools. While they can identify high-impact issues, they don't necessarily understand the nuances of your website or target audience. Focus on the most critical errors and prioritize tasks accordingly.16:00 - 16:19Gab says, for instance, a tool might flag a no-index error on a low-traffic page that isn't important for your SEO strategy. It's more impactful to fix a no-index error on your homepage. Delegate tasks based on their true impact on your SEO performance.16.19 - 16:35Gab said that tools can't make strategic decisions. Use your judgement to determine which errors require the most urgent attention.16:35 - 17:01Gab mentioned that Google Search Console also offers tools to help you manage technical SEO tasks. Submitting URLs for indexing and utilizing tools like Omega Indexer can streamline the process.17:01 - 17:23Gab says to consider delegating page speed optimization tasks to web developers or designers if you lack the technical expertise. This allows you to focus on your strengths in SEO strategy and content creation.17:23 - 17:54Gab says to delegate tasks that are outside your skillset to free up your time and energy for core SEO activities.Gelo said, I use Ahrefs for technical audits, but I always double-check their recommendations to ensure they're truly high-impact issues.17:54 - 18:11Gelo mentioned that Google Search Console (GSC) can also be used for on-page SEO tasks. It helps identify crawl errors, analyze indexing status, and track organic keyword rankings.18.11 - 19:34Gelo said that GSC also offers a valuable tool called "SEOcrawl.AI” This helps you analyze organic search queries that trigger impressions but don't convert into clicks. You can then identify irrelevant keywords and optimize your content accordingly.He said GSC allows you to annotate changes made to your website, enabling you to track the impact of SEO efforts over time. This helps you measure the effectiveness of your optimization strategies.Gelo said that annotations can be particularly helpful when migrating your website to a new domain or platform. GSC allows you to track SEO performance before and after the migration.19.34 - 19:49Gelo said that these are just a few examples of how delegation and automation can be leveraged to streamline your SEO workflow and improve overall effectiveness.Gab mentioned that he had a positive experience using GSC to monitor client websites for potential technical SEO issues.19:49 - 20:09Gab: The key takeaway is to identify tasks that can be delegated or automated to free up your time and mental energy for strategic SEO planning and creative content development. This allows you to focus on high-impact activities that generate results for your clients.20:10 - 21:04Gab introduces the topic of automation and how it can be used to improve content creation.Gelo explains that automation can be used to simplify tasks such as clicking buttons and updating pages.Gelo further explains that automation can be used to send emails and update content automatically.Gelo explains that automation tools typically have a monthly or yearly fee.Gelo mentions that some automation tools offer discounts during sales events such as Black Friday.21:04 - 21:33 Gab asks about the overall content creation workflow.Gelo says they prefer to delegate tasks manually, but they are also open to using automation tools for certain tasks.Gelo explains that they focus on keyword research and local SEO when delegating tasks.21:33 - 23:14Gelo explains that they use keyword research tools to identify relevant keywords for their content.Gelo further explains that they use keyword research tools to identify the search volume for specific keywords and to understand the intent of searchers.Gelo explains that they use topic ideation tools to generate ideas for their content.Gelo explains that they use AI writing tools to create outlines for their content.23:14 - 25:15Gelo explains that they use AI writing tools to create first drafts of their content.Gelo explains that they then use AI writing tools to speed up the editing process.Gelo explains that they use AI writing tools to proofread their content.Gelo explains that AI writing tools can be helpful, but they should not be used as a replacement for human editors.Gelo explains that they use AI writing tools to check for grammar errors and to double-check facts.Gelo explains that they use AI writing tools to identify niche-specific terms andGelo emphasizes the importance of human involvement in content creation and the benefits of a hybrid approach that combines AI and human expertise.25:15 - 25:56 Gelo explains that they create customer personas to understand their target audience.Gelo emphasizes that content should be tailored to the specific needs and interests of the target audience.26:00 - 26:59Gelo introduces Supercopy.AI as an SEO tool that can be used to generate customer personas.Gelo explains how Super Copy AI works and how it can be used to identify target keywords and generate customer personas.Gelo suggests other AI writing tools such as Gemini and ChatGPT.Gab acknowledges the importance of understanding how to prompt AI writing tools effectively.26:59 - 28:03 Gelo introduces Better Sheets as a tool that can be used to automate content creation with ChatGPT.Gab asks for clarification on how Better Sheets connects to Google Sheets.Gelo explains that Better Sheets can connect to Google Sheets and use API connections to automate tasks such as generating titles, meta descriptions, and content based on user-provided keywords.Gelo mentions that Better Sheets is still under development and will be revealed soon.28:08 - 30:04 Gab highlights the value of the information shared in the podcast and expresses his intention to use the recommended tools and strategies.Gab discusses the potential applications of AI writing tools beyond on-page SEO, including reporting and data interpretation.Gelo mentions that Neuron Writer also offers internal linking capabilities.Gab highlights the benefits of using a combination of manual and automated content creation processes.Gelo emphasizes the importance of understanding the fundamentals of SEO before implementing automation tools.Gab mentions their custom GPT tools for topic generation, internal linking, and content analysis.30:04 - 33:32Gab introduces the topic of link building and delegation. He mentions that he uses a group called SEO WorkOut for link building.He asks Gelo if he has any experience with link building.Gelo confirms that he has some experience with link building.Gab mentions that he is currently using a tool called Chat GPT for link building.Gab agrees that there are other plugins available.He mentions that he has found some plugins to be particularly useful.Gelo agrees that useful plugins can make link building easier.Gab mentions that delegation is important for link building, as it can be a tedious task.He also mentions that it is important to make sure that the work is done correctly before sending out emails for link building.Gab mentions that he uses link building to get more traffic to his website. He adds that he also uses other methods, such as adding content and optimizing his website for search engines.Gelo agrees that link building is an important part of SEO.Gab describes the process of using link building to get more traffic to his website. He mentions that he uses a tool called Hunter.io to find email addresses of potential prospects. Gab continues to describe the process of using link building to get more traffic to his website. He mentions that he uses a tool called Ninja Outreach to send emails to potential prospects.Gab describes the process of using Ninja Outreach to send emails to potential prospects.He mentions that Ninja Outreach is a free tool, but it has a limit on the number of emails that can be sent per day.Gelo mentions that there are other free tools available for sending emails to potential prospects. He mentions that Hunter.io has a free version as well.Gab mentions that he uses Hunter.io to find email addresses of potential prospects. He adds that he uses a tool called Voila Norbert to verify email addresses.Gab describes the process of using Voila Norbert to verify email addresses. He mentions that Voila Norbert is a paid tool, but it is worth the cost.Gelo describes his own approach to link building. He mentions that he uses email sequencing to automate the process of sending emails to potential prospects.Gelo describes the process of using email sequencing to automate the process of sending emails to potential prospects. 33:32 - 36:30 Gelo explains that email sequencing allows you to send multiple emails to potential prospects over a period of time. This can help to increase the chances of getting a response.Gelo mentions that the first email in a sequence should be a personalized introduction.Gelo suggests mentioning something specific about the recipient's website or content.Gelo adds that the first email should also briefly explain why you are contacting the recipient.Gelo suggests reminding the recipient of your initial email in the follow-up emails.Gelo mentions that you can also offer something of value in the follow-up emails, such as a free consultation.Gelo suggests including 2-3 follow-up emails in a sequence.Gelo mentions that it is important not to send too many follow-up emails, as this can come across as spammy.Gelo suggests using a tool like Sendfox and BuzzstreamGelo mentions that these tools can track metrics such as open rates and click-through rates.36:30 - 37:50Gelo suggests guest blogging as a good link building strategy.Gelo explains that guest blogging involves writing articles for other websites in your niche.Gelo suggests using tools like Buzzsumo or Ahrefs to find websites to guest blog for.Gelo mentions that you can also search for websites that accept guest posts by using Google search operators.Gab asks for an example of a Google search operator that can be used to find websites that accept guest posts.37:40 - 41:00 Gelo continues with the example: You can replace "keyword" with your target keyword or niche. For instance, if you are in the marketing niche, you could search for "marketing + write for us".Gab asks what to do after finding websites that accept guest posts.Gelo suggests reaching out to the website owner or editor and pitching a guest post idea.Gelo mentions that the pitch should be well-written and explain why the website owner's audience would benefit from reading your guest post.Gab asks for any additional tips for guest blogging.Gelo suggests writing high-quality content that is relevant to the website's audience.Gelo also suggests promoting your guest post on social media and other channels.Gab asks if there are any other link building strategies that they should discuss.Gelo mentions broken link building as another strategy.Gelo explains that broken link building involves finding broken links on other websites in your niche and then contacting the website owner to suggest your content as a replacement.39:57 - 40:42Gelo apologizes to the listeners for the advanced topics discussed earlier and introduces the next topic: quality assurance in link building and outreach.Gab mentions tools and resources available to ensure quality work when delegating tasks.Gab poses the next question: how to ensure quality when delegating tasks.Gelo clarifies that they are not just talking about tools but also have their own resources.40:28 - 42:17Gab suggests hiring an SEO VA or freelancer to ensure quality work and provides an example of how to establish trust.Gab clarifies that it is important to establish trust when delegating tasks.Gab shares a personal experience of establishing trust when delegating tasks as an SEO manager and team lead.Gab describes the importance of establishing trust and avoiding micromanaging when delegating tasks.Gab emphasizes the importance of clear communication and feedback when delegating tasks.41:35 - 43:31Gab describes a specific example of how to provide clear instructions and track progress when delegating tasks, using a vlog as an example.Gab explains how to ensure that the delegated task is completed correctly, including checking internal links and providing feedback.Gelo shares their own approach to delegation, emphasizing ownership and accountability.43:31 - 45:27Gelo explains their approach to delegation, which involves giving team members ownership and expecting them to learn and grow.Gelo emphasizes the importance of providing honest and constructive feedback, even if the output is not perfect.Gelo suggests using positive reinforcement and virtual high-fives to recognize good work.Gelo reiterates the importance of expressing appreciation for good work and addressing concerns constructively.Gab adds that bonuses can be used as additional motivation.44:50 - 45:27Gelo explains that positive reinforcement, like compliments and virtual high fives, can also be effective motivators.Gelo emphasizes the importance of recognizing good work and expressing appreciation for the quality of the team's work. However, they add that if they see a decline in quality, they won't hesitate to find replacements for interns who are not performing well.Gab agrees with the approach and suggests avoiding sugarcoating feedback.Gelo clarifies that they want their interns to be the best version of themselves on projects.45:27 - 46:12Gab discusses the importance of leadership in delegation and how successful agency owners empower their teams to grow. They emphasize the need for open communication and constructive criticism to achieve success.Gab reiterates the importance of leadership and clear communication when delegating tasks.Gab emphasizes the importance of ownership for team members.Gelo jokes about avoiding becoming a "time doctor" who micromanages everything.Gelo mentions the use of trackers.46:13 - 46:23Gab introduces the topic of over-automating tasks in SEO.Gelo expresses concern about the potential risks of over-automation.46:23 - 46:53Gab explains that over-automation can lead to a loss of human expertise and judgement.He emphasizes the importance of understanding the foundation of SEO before automating tasks.Gelo agrees with Gab's assessment and adds that over-automation can make it difficult to adapt to changes in algorithms or best practices.46:53 - 47:20Gab points out that over-automation can prevent team members from learning and developing their skills.He stresses the importance of allowing team members to gain hands-on experience with tasks.47:20 - 48:04Gelo agrees with Gab and adds that experimentation is essential for learning and growth.He encourages listeners to try different approaches and see what works best for them.48:04 - 48:21Gab highlights the risks of over-automating content creation.He warns against using AI tools to generate content without human oversight.48:23 - 49:00Gelo shares an example of over-automation leading to content problems.He emphasizes the importance of human expertise in creating high-quality content.49:00 - 49:42Gab stresses the importance of understanding the foundation of SEO before using automation tools.He encourages listeners to learn from experienced SEO professionals.49:42 - 50:07Gab discusses the risks of using AI tools to generate backlinks.He explains that Google can penalize websites that use low-quality backlinks.50:07 - 50:32Gab emphasizes the importance of testing automation tools before using them in production.He warns against blindly trusting automation tools without proper oversight.50:32 - 50:53Gelo agrees with Gab and adds that it is important to choose automation tools that are a good fit for the specific needs of the business.50:53 - 51:00

Struggling to price your SEO services? Feeling like you're either undervaluing yourself or scaring clients away? In this episode, we'll ditch the guesswork and get you charging what you're worth, without the awkward money dance. Let's unlock the SEO pricing code together!Transcript Summary00:00 - 00:19Gab introduces the episode on SEO pricing, noting it's a hot topic.Gelo agrees that SEO pricing is a highly discussed topic.Gab confirms they'll discuss setting up the right pricing for SEO services.00:21 - 00:48Gelo mentions the importance of pricing based on his experience, questioning why it's crucial for client satisfaction.Gab agrees emphasizing the need for correct pricing in SEO, especially based on the agency's current stage and experience level.Gab talks about factors like demand and costs influencing pricing, balancing quality and affordability.02:10 - 03:53Gelo discusses the use of terms like "low cost" effectively in SEO pricing.Gab adds insights on using such terms appropriately, reflecting on pricing strategies and client expectations.Gelo mentions charging consultation fees based on the value provided, discussing various client needs.Gab queries about how Gelo prices his services, asking if he uses value or ballpark figures.Gelo explains his approach, focusing on tailoring prices to solve specific client problems effectively.04:12 - 06:11Gelo asks Gab about determining the right pricing for SEO services and the different pricing models.Gab details common SEO pricing models like hourly rates, monthly retainers, project-based, and commission-based.Gab continues, mentioning his preference for hourly rates due to using time trackers, but noting challenges with freelancers and monthly retainers.Gelo shares his experience with a hybrid model involving retainers and commission, highlighting flexibility based on performance.07:02 - 12:01Gab discusses tailoring pricing to client needs, using examples like local SEO versus e-commerce SEO.Gab continues with insights on pricing structures for e-commerce clients, including affiliate models.Gelo shares his approach with retainers, explaining upfront costs and long-term benefits.Gab discusses red flags with clients who may disappear after work starts, emphasizing the need for upfront fees.Gelo asks about direct cost factors to consider when pricing services, discussing overheads and time management.12:01 - 14:42Gab discusses the factors influencing pricing in their line of work, particularly focusing on employee rates, whether for direct employees or outsourced work Gelo adds that tools also impact pricing, mentioning Ahrefs as an example of a costly tool affecting their budgeting decisions Gab emphasizes that different agencies have varied pricing models based on tools and other operational costsGelo discusses the challenges in pricing during discovery calls, where misalignment in budget expectations often leads to difficulties in closing projects Gab agrees, noting that while proposals are made with factors like initial audits considered, client reactions during pricing discussions are crucial indicators of project feasibility 15:07 - 18:07Gelo delves into project-based billing versus hourly rates, highlighting the importance of clarity and upfront pricing to manage client expectations Gab adds that markup strategies can be employed to ensure profitability without compromising on competitive pricing They discuss the perception of rates in different markets and the balance between affordability and perceived quality Gab mentions additional costs agencies must consider, such as taxes, internet, and electricity, which should also factor into pricing strategies Gelo emphasizes the value of expertise and indirect factors like experience when determining pricing models 18:07 - 20:09Gab and Gelo discuss how personal expertise and professional growth impact pricing decisions, referencing their own career trajectories and how rates change with experience They stress the importance of accurately valuing expertise in different roles within the industryGelo highlights the necessity for continuous personal development and aligning one's expertise with market expectations to maintain competitiveness 20:11 - 23:58Gab acknowledges Gelo's discussion on career transitions within digital marketing, emphasizing the importance of adapting and creating value from agency roles to specialized positions like SEO.Gelo expands on the experience-based transitions and value creation from agency roles to SEO specialist positions.Gab responds to Gelo's query about how market demand and competition influence pricing strategies.Gelo listens as Gab explains the factors like agency size and market research that influence pricing decisions in SEO consultancy.Gab discusses the variability of market demand across different industries, citing examples like dentistry and roofing.Gelo engages in the discussion on tailoring SEO services to meet specific industry needs and conducting thorough client-specific research.24:25 - 26:17Gab elaborates on effective methods to demonstrate ROI in SEO services, emphasizing the importance of forecasting and detailed reporting.Gelo asks questions about showcasing traffic improvements and conversion rates to potential clients.26:20 - 27:56Gab talks about the significance of ongoing client communication beyond initial pitches, stressing continuous updates and knowledge transfer.Gelo participates in discussing strategies for maintaining client interest and highlighting ongoing SEO benefits through consistent communication.28:09 - 29:57  Gab explains the process of computing ROI per keyword or investment, considering factors like customer lifetime value and subscription models.Gelo contributes to the discussion on regional market differences and customer behavior influencing ROI calculations.30:06 - 34:01  Gab responds to Gelo's discussion on pricing strategies in Canva at 2.5 pesos per year per person.Gelo explains the technical aspects of pricing per person, using examples and discussing conversion tracking.Gab acknowledges Gelo's insights on encouraging colleagues and students to create case studies demonstrating SEO ROI.Gelo shares a detailed case study where improved traffic and rankings resulted in reduced ad spend and increased sales.Gab discusses the importance of showcasing automation and traffic improvements through case studies to potential clients.Gelo adds to the conversation by explaining objections about pricing and guarantees in SEO services.Gab advises on targeting specific niches like dentists with tailored case studies to enhance sales pitches.Gelo continues the discussion on optimizing and presenting case studies effectively to potential clients.34:03 - 36:52Gab expands on handling objections during discovery calls, emphasizing the importance of transparency in service roadmaps.Gelo discusses pricing objections and guarantees, advocating for clear communication and client care during the sales process.Gab shares strategies for maintaining competitiveness while ensuring profitability, focusing on demonstrating unique value propositions.Gelo adds insights on balancing competitiveness through expertise and care in client interactions during discovery calls.36:54 - 40:02Gab discusses strategies for client engagement through discovery calls, highlighting the importance of understanding client needs.Gelo emphasizes the significance of asking pertinent questions to show genuine interest and care for the client's business.Gab wraps up with a reference to the movie "The Wolf of Wall Street" regarding sales techniques and engaging with potential clients.Gelo responds, recognizing the reference and elaborating on the concept of selling services effectively through understanding client needs.40:02 - 42:35Gab talks about strategies to increase chances of success during discovery surveys.Gelo discusses the difficulty in finding a comfortable approach and avoiding robotic responses.Gab mentions the importance of avoiding excessively high initial prices for new clients and understanding your own capabilities.Gelo shares insights on common red flags when pricing SEO services, emphasizing the need for genuine expertise and avoiding outsourcing without understanding the service.Gab discusses the balance between outsourcing and personal expertise, emphasizing understanding the work being outsourced.Gelo warns against letting ego affect pricing decisions and shares humorous anecdotes about industry legends.42:35 - 44:52Gab advises on the importance of investing in skills and self-improvement through courses and learning opportunities.Gelo shares personal experiences and discusses investments in self-improvement as critical for enhancing personal value and client trust.Gab continues discussing the benefits of investing in courses and skill development, contrasting it with mere expenses.Gelo shares his approach to investing in education and skill enhancement, highlighting the value it adds to his services and client relationships.44:52 - 46:46Gab mentions a Facebook post about freelance earnings and the importance of both technical skills and marketing ability.Gelo shares closing remarks about their SEO discussion group on various platforms, encouraging listeners to follow and engage.

In this episode, Gab and Gelo uncover the secrets to mastering client discovery calls and crafting compelling SEO proposals. Join us as we dig deep into the art of building client relationships, identifying potential pitfalls, and crafting standout proposals. Packed with practical tips, personal stories, and a touch of humor, this episode is your guide to turning client meetings into successful partnerships.Transcript Summary00:00 - 00:48- Gab welcomes listeners to the podcast episode, introducing himself and Gelo as the hosts.- Gelo acknowledges their role as the co-host.- They mention the topic of the episode, which was requested by a student from a local SEO master class.- A shoutout is given to Nico Pereira, the student who requested the topic.- The topic discussed is about Client Discovery Calls and presenting SEO Proposals.00:48 - 02:48- Gab begins by explaining the significance of client discovery calls for individuals at different levels of expertise in SEO.- They share personal insights into the importance of client-facing interactions, especially for freelancers.- Emphasis is placed on building rapport with clients, understanding their problems and business, and strategizing accordingly.- Gelo expands on the concept of a discovery call, highlighting its purpose in determining compatibility between the client and the service provider.- Discussion ensues on identifying red flags during the discovery call and the importance of effective communication skills, particularly in English, for freelance SEO professionals.02:48 - 04:20- Gab and Gelo share personal experiences and strategies for handling discovery calls.- Gelo emphasizes the importance of confidence and preparation during interviews or discovery calls.- Importance of trial and error in improving communication skills, especially for individuals who may struggle with introversion or language barriers.- Gab relates personal experiences of continuous improvement in English communication skills, despite initial challenges.04:20 - 06:37- Gab discusses preparing SEO proposals based on information gathered during the discovery call.- Gelo shares experiences from platforms like Upwork and the significance of understanding the client's business before the call.- Importance of leveraging background knowledge about the client's business to stand out among other applicants on freelance platforms.- Discussion on tailoring proposals to reflect understanding of the client's business and needs.06:37 - 08:59- Gab and Gelo conclude the discussion on discovery calls and SEO proposals.- Gelo encourages listeners not to be intimidated by imperfect English communication skills, emphasizing continuous improvement.- Further advice is given on preparing for interviews and improving confidence in communication, especially for freelance SEO professionals.09:58 - 10:29- Gab discusses the status of his website and how he prepares before engaging in a negotiation or pitch.- Gelo shares his experience in client acquisition, particularly through LinkedIn, where CEOs or co-founders often reach out to him.10:30 - 11:14- Gelo explains his process after the discovery call, which involves asking specific questions to gather information for the proposal.- He mentions using Canva for presentation slides but has started using another tool called "Notch" for proposal preparation.11:14 - 11:47- Gelo elaborates on using tools for proposal preparation and show notes, mentioning "Notch"11:47 - 12:14- Gab emphasizes aligning proposal content with the audience's goals and personality, ensuring clarity from the beginning.- They discuss the importance of reflecting the personality of the service provider in the proposal.12:17 - 12:36- Gelo talks about including metrics and performance data in proposals, particularly focusing on traffic growth forecasts.- Gab shares insights into using metrics to provide clients with an idea of potential outcomes.12:36 - 13:07- Gab provides a detailed guide on crafting comprehensive proposals, including utilizing discovery surveys to gather essential information.- He emphasizes the importance of aligning proposal content with client goals and metrics.13:32 - 14:11- Gab discusses customizing proposals based on client goals, ensuring alignment with unique selling propositions and service offerings.- He highlights the significance of clear goal alignment and strategy outlines in proposals.14:11 - 14:49- Gab explains the process of traffic forecasting and providing clients with realistic expectations.- They discuss justifying traffic projections and the importance of aligning them with business objectives.16:01 - 16:57- Gelo shares insights into his proposal structure, including executive summaries and technical insights.- They discuss including technical details like website speed and keyword analysis in proposals.19:22 - 19:36- Gab emphasizes the importance of quick audits and providing actionable recommendations in proposals.- They discuss how these recommendations demonstrate care and understanding of the client's business.19:38 - 19:58- Gelo discusses recommended approaches in proposals, focusing on actionable strategies like technical audits.- Gab emphasizes simplifying technical jargon in proposals while ensuring the proposed actions are clear to the client.20:05 - 22:54- Gab mentions "Core Web Vitals," which seems to be a topic of discussion.- Gelo talks about conducting research on keywords and explaining their significance, emphasizing the need for a recommended approach and critical success factors.- They discuss the importance of access to marketing assets from the client and the cooperation of stakeholders, including subject matter experts, in content creation.- Gab reflects on the implementation process and client interaction, stressing the importance of continuous improvement and client involvement.- Gelo mentions the importance of understanding the client's team structure and involving key stakeholders in the process.- They discuss the inclusion of case studies and testimonials in proposals to showcase expertise and build credibility.- Gelo emphasizes the importance of personalizing proposals based on client needs and providing clear deliverables and pricing.22:54 - 24:26- Gab asks about the format of proposals and the inclusion of slides or pages, to which Gelo explains the use of a template with personalization.- They discuss the importance of limiting the number of slides/pages in a proposal to avoid overwhelming the client.- Gab suggests live proposals on websites for clarity but acknowledges potential data security concerns.- They move on to discussing the use of data from previous projects to enhance proposals, focusing on case studies and tailored strategies.24:27 - 29:25- Gab asks about specific metrics included in SEO proposals, leading to a discussion on organic traffic, referring domains, organic keywords, and their significance.- Gelo explains the importance of benchmarking organic traffic and tracking changes over time, as well as the value of organic keywords and their cost estimation.- They discuss the use of screenshots and backup data from discovery calls to illustrate improvements and support proposals effectively.29:49 - 30:12  - Gab reflects on clients' skepticism towards SEO effectiveness.  - Discusses SEO's long-term nature and the challenge of proving its effectiveness.  - Mentions the difficulty of demonstrating success without historical data.30:12 - 30:27  - Gab talks about the importance of case studies in backing up proposals. Emphasizes the need for historical data to support SEO strategies.30:27 - 31:42  - Gab discusses the significance of health scores in site audits and keeping records organized. Advises adding additional metrics to proposals and implementing changes based on top-performing pages. Suggests including successful case studies in future proposals.31:43 - 34:42  - Gab asks Gelo to share strategies for customizing proposals.  - Gelo discusses tailoring proposals to specific industries and addressing client needs.  - Talks about adjusting pricing based on industry complexity and justifying costs using competitor data.34:42 - 39:03  - Gelo explains his pricing strategies based on industry and competitor spending.  - Gelo discusses handling objections during proposal presentations related to pricing, timeline, and SEO complexity.  - Mentions the importance of demonstrating ROI and explaining SEO's role in the overall marketing strategy.39:03 - 39:46  - Gelo suggests tracking ROI to show the impact of SEO on marketing efforts.  - Mentions using case studies and past successes to justify costs.  - Gab agrees and adds insights about addressing objections based on initial client outreach.39:50 - 40:41- Gab discusses recent client interactions and their perspectives on SEO investment.-Mentions the importance of positive approaches and managing client expectations.-Talks about clients preferring immediate returns and the challenge of competing with paid ads. Explains the need to adapt SEO strategies based on Google's updates.- Gelo adds insights about the increasing complexity of search engine results and the rise of local SEO.40:41 - 41:13- Gelo emphasizes the importance of analyzing Google's updates to adjust SEO strategies accordingly. Discusses the challenge of ranking high organically when competing with paid ads.- Gab agrees and mentions the need to monitor keyword trends and Google's algorithm changes.41:13 - 42:15- Gab shares insights on the challenges of maintaining organic rankings against paid ads.-Discusses the potential impact of Google's updates on search results.- Gelo talks about the challenges of convincing prospects about the value of SEO investments.- Gab acknowledges the difficulty but emphasizes the long-term benefits of SEO.42:16 - 43:44- Gelo discusses the importance of optimizing for local search and leveraging Google Business profiles. Talks about the misconception that SEO is dead and the need to adapt to changes.- Gab emphasizes the importance of long-term thinking and managing client expectations.- They discuss the significance of educating clients about SEO trends and strategies for long-term success.44:07 - 44:21  - Gab acknowledges that the person they're discussing with seems knowledgeable about recent updates in SEO, particularly Google's core updates.44:21 - 44:56  - Gab talks about the shift towards Generative Experience Optimization (GEO) instead of traditional Search Engine Optimization (SEO), emphasizing the importance of focusing on branded terms over non-branded informational keywords.44:56 - 45:30  - Gab suggests a strategy for clients to focus more on branded terms and products rather than general informational content, especially in light of the rise of Generative AI.45:30 - 45:49  - Gab advises targeting keywords with low search volumes but high relevance, ensuring better visibility even with fewer searches, ultimately leading to better optimization.45:49 - 46:10  - Gelo mentions that while many ideas have been discussed, there are still potential challenges or unanswered questions that they might encounter, inviting listeners to reach out for further assistance.46:10 - 47:17  - Gab transitions the discussion to the next steps after a Discovery Call, suggesting moving towards onboarding or sending proposals, emphasizing the need for clear communication and value proposition.47:17 - 47:43  - Gelo suggests having a follow-up template ready after sending proposals, especially considering the busy schedules of clients, to ensure timely communication and confirmation of receipt.47:43 - 48:47  - Gelo shares his follow-up strategy, involving multiple follow-ups at different intervals (1 day, 7 days, 15 days, and 30 days), along with a ready case study to emphasize potential benefits. He stresses the importance of being polite and persistent in follow-up communications.48:47 - 49:43  - Gelo advises having a contract template ready to send after the Discovery Call, along with the invoice, and stresses the importance of a pay-first policy before starting work, ensuring a smooth transition from proposal to project commencement.49:43 - 49:52- Gab expresses agreement, emphasizing the importance of a complete process and follow-up for better client management.- Gelo asks if there are any gaps in knowledge.- Gab responds negatively, expressing contentment with the discussion.49:58 - 50:07- Gelo concludes the episode, thanking listeners for their participation and encouraging them to subscribe to the newsletter and like the Facebook page for future updates.- Gab adds a final note about upcoming merchandise and thanks those who liked the page. - - They sign off with a "see you soon" and "bye-bye."

Step into the vibrant realm of SEO alongside Gelo and Gab in our latest episode! From gracefully taking tricky client interactions to fostering mutual respect, we're here to unravel the essentials of crafting successful partnerships. Tune in for a treasure trove of actionable tips and heartwarming stories that will turbocharge your SEO journey. Transcript Summary00:00 - 03:48- Gelo and Gab introduce themselves and the topic of the episode, focusing on red flags when dealing with SEO clients.- They discuss the importance of recognizing signals indicating whether a client will be good or bad to work with.- Gab shares his experience with bad clients who don't listen to suggestions, emphasizing the importance of collaboration and mutual respect.- Gelo shares his experience of not getting paid by a client for a month's work, highlighting the frustration it caused.- They note that red flags for bad clients are rarely discussed in resources targeted at SEO agencies, focusing more on business owner perspectives rather than freelancers'.03:48 - 07:24- Gab discusses red flags like clients lacking responsiveness, not understanding SEO, or pushing for immediate results without understanding the process.- Gelo adds insights, mentioning red flags such as clients immediately suggesting black hat techniques, lacking clear goals, or low-balling prices.- They emphasize the importance of clients understanding the SEO process and respecting the expertise of freelancers.07:24 - 11:42- Gab mentions signs of good clients, such as giving freelancers the authority to make decisions and respecting their expertise.- Gelo agrees and adds that good clients are willing to collaborate, have clear goals, and understand the value of the services provided.11:43 - 12:22- Gelo expresses appreciation for the benefits provided by clients.- Gab emphasizes the importance of client trust and allowing freedom while working on projects.12:23 - 13:30- Gab discusses the value of clients providing access to tools and resources, such as courses, which can be expensive.- Gelo agrees and highlights the benefits of clients offering tools like Ahrefs or SEMrush.13:35 - 14:52- Gelo stresses the importance of collaboration for successful campaigns and how it fosters a closer relationship with clients.- Gab adds that while good pay is important, it's crucial to avoid toxic work cultures and align with clients' core values.15:20 - 17:17- Gab discusses the significance of clients having realistic expectations and being open to education.- He highlights the importance of clients understanding updates or changes in campaigns and being receptive to learning.17:38 - 19:08- Gab emphasizes the importance of strong communication and clear goals between clients and service providers.- He discusses the need for prompt responses and a healthy back-and-forth exchange to ensure smooth collaboration.19:37 - 20:59- Gelo advises patience and careful handling of difficult clients, especially those from platforms like Upwork.- He suggests giving clients a chance and attempting to resolve issues before considering termination.21:00 - 21:52- Gelo and Gab discuss their experiences with freelance platforms.- Gelo shares his experience of consistently receiving positive ratings but encountering challenges with certain clients.- They emphasize the importance of setting boundaries and standing up for oneself against unreasonable client demands.21:53 - 23:17- Gelo shares an experience where a client demanded tasks outside of his expertise, causing frustration.- Gab highlights the need to communicate boundaries clearly, even if it means terminating the client relationship.- They discuss instances where clients disregard boundaries and how to handle such situations.23:18 - 25:47- Gab discusses how to identify when a client's business practices don't align with your own ethics.- They mention instances where clients dictate strategies instead of collaborating, leading to ineffective outcomes.- Gelo shares experiences with agencies pushing unethical practices and the importance of maintaining integrity.25:54 - 29:16- Gab and Gelo delve into the nuances of black hat and white hat SEO practices.- They emphasize the importance of aligning with clients who share similar ethical standards.- Gab explains the benefits of adhering to white hat practices for long-term client relationships and reputation.29:50 - 30:18- Gelo recounts an offer from a client to artificially boost his ratings on freelance platforms.- They discuss the ethical implications of such offers and the importance of rejecting them to maintain integrity.30:18 - 33:25- Gelo discusses clients who want quick results without understanding the process.- Clients often want immediate improvement in rankings and traffic without proper groundwork.- Unrealistic expectations include wanting significant traffic increases without sufficient search volume or neglecting essential elements like Google Business profiles.- Gab mentions encountering clients who want immediate doubling of leads without considering the website's current status or potential.33:26 - 36:04- Gab shares a story about an agency with unrealistic client expectations, highlighting the need for realistic planning.- Gelo emphasizes the importance of setting realistic expectations and filtering potential clients during the initial call.- Both speakers discuss strategies for managing unrealistic expectations, such as providing case studies and presentations to educate clients.36:05 - 40:41- The conversation shifts to the proper way of terminating contracts when there's a disagreement.- Gab emphasizes the importance of maintaining professionalism and avoiding conflicts, especially on platforms like Upwork.- Gelo suggests a strategic exit plan, including a 30-day notice period and providing endorsements and recommendations for the client's future projects.- They discuss the significance of payment schedules and maintaining composure, even when ending the professional relationship.40:43 - 41:55- The speakers address the red flag of clients lacking understanding or willingness to learn basic SEO principles.- Gab emphasizes the importance of backing up suggestions with data and case studies to convince clients.- They discuss scenarios where clients may not grasp the potential of SEO, such as local businesses not understanding the value of Google Maps visibility.41:55 - 42:48- Gab emphasizes the importance of backing up suggestions with data and case studies, especially when clients lack understanding of SEO principles.- Gelo adds that educating clients through case studies and simplified explanations can be effective in gaining their trust and cooperation.42:48 - 44:37  - Gelo and Gab discuss the importance of educating not only clients but also stakeholders within the client's company about SEO principles and practices.- They suggest using simplified language and providing monthly reports with relevant data and updates to help clients understand the value of SEO efforts.44:37 - 46:46  - Gelo and Gab share strategies for handling clients who are resistant to learning about SEO or making necessary changes to their websites.- They emphasize the importance of patience and education in turning potential red flags into positive client relationships.49:50 - 52:08- Gelo and Gab discuss various red flags in clients' SEO history, such as frequent agency changes and disproportionate backlink profiles. They emphasize the importance of remaining calm, providing data-driven suggestions, and building rapport with clients. - Gelo shares a personal anecdote about handling a challenging client and turning the situation into a positive recommendation.52:09 - 53:34- Gab stresses the significance of maintaining professionalism and doing one's job diligently despite encountering red flag clients. He encourages listeners to focus on delivering quality work, as it can lead to future opportunities and recommendations. - Gelo shares his experience of handling a difficult client and ultimately receiving a recommendation from them for another client.53:49 - 55:59 Gelo and Gab wrap up the podcast episode by reiterating the importance of professionalism and good work ethics in dealing with challenging clients. They express gratitude to the listeners and bid farewell until the next episode.

Step into the fast-paced world of SEO innovation with our latest episode: "How To Come Up with SEO Strategies in 2024." Join Gab and Jason Acidre as they explore tactics and game-changing insights driving digital success in the years ahead. Get ready to elevate your SEO game and conquer the future of online visibility like never before.Transcript Summary00:00 - 00:50- Gab introduces the podcast episode, emphasizing the guest's expertise in the industry, particularly in link building.- Gab expresses admiration for the guest's blogs and strategies, which they've been following since the beginning of their career.- Gab introduces the guest, Jason Acidre, and welcomes him to the SEO Kuentuhan podcast.01:02 - 01:33- Gab thanks Jason for joining and mentions that the episode will focus on effective SEO strategies for beginners and intermediates.- Gab asks Jason to share his background and how he got into SEO.- Jason Acidre shares that he stumbled into SEO accidentally around 2006 while pursuing a professional gaming career.- He transitioned into web content writing and eventually SEO, starting with a writing position and gradually moving into SEO roles.01:39 - 06:58- Jason Acidre recounts his journey from professional gaming to web content writing and SEO.- He shares his experiences working for different agencies and clients, including his transition from being an employee to a freelance consultant.- Jason Acidre discusses his blog, Kaiser the Sage,which he started to document his SEO experiments and share insights with the community.- He reflects on the evolution of his career and the decision to focus on freelance consulting.07:02 - 11:17- Jason Acidre talks about attending his first SEO meetup event in the Philippines in 2010 and meeting prominent figures like Sean C.- He discusses his initial unawareness of the SEO community in the Philippines and the realization of its existence through events and conferences.- Jason Acidre shares anecdotes from SEO meetups and after-parties, where he connected with veteran SEO professionals and learned from their experiences.11:17 - 12:47- Jason Acidre reminisces about the era of flash games and how they were monetized through ads targeting children.- He shares anecdotes about his former colleague, Mike Antique, who transitioned from domain flipping to law.- Jason Acidre recounts Mike's strategy of quickly acquiring domains related to emerging trends or celebrities, such as buying vizganda.com before the rise of a certain celebrity.12:19 - 13:57- Jason Acidre recalls meeting his business partner, JP Prieto, at an SEO meetup event and how they started their agency together.- He discusses the agency's initial focus on growth, expanding to 45 employees at its peak.- Jason Acidre reflects on the shift in the agency's objectives, moving towards a leaner approach focused on quality over quantity.14:15 - 15:06- Jason Acidre talks about the challenges encountered during the agency's growth phase, including maintaining quality amidst rapid expansion.- He discusses the importance of process development and delegation in scaling the agency effectively.- Jason Acidre emphasizes the need to balance growth with maintaining a healthy work-life balance and managing stress.15:15 - 19:03- Jason Acidre shares his personal satisfaction derived from research, testing, and writing, particularly in developing strategies for the agency.- He discusses the joy of discovery and applying new techniques to client projects, highlighting the excitement of the process.- Jason Acidre and Gab discuss the importance of research and development, incorporating insights from Jason's blog, Kaiser Decision Strategy, into their agency's approach.- Gab asks about Jason's most challenging experiences and how he resolved them, prompting Jason to reflect on the complexities of managing strategies for multiple clients.19:40 - 20:47- Jason Acidre discusses the importance of task prioritization and managing distractions when handling multiple clients. He mentions using the Eisenhower Matrix to prioritize tasks based on urgency and importance. However, he admits to sometimes getting distracted by tasks for other clients while working on one.20:47 - 21:57- He shares his experience of initially neglecting to seek additional help for technical tasks, leading to stress and workload imbalance. Despite having talented team members capable of teaching, he often ends up handling high-level client interactions himself.21:58 - 23:39- Gab reflects on his own experiences with task delegation and stresses the importance of having a reliable partner. Jason Acidre emphasizes the need for team members who can work independently and suggests identifying ideal teammates based on their learning style and ability to work with minimal supervision.23:39 - 24:53- Jason Acidre discusses the challenges of training team members and explains the importance of explaining the rationale behind tasks rather than just assigning them. He emphasizes the need for team members to understand the broader context and contribute to the overall objectives of the agency.24:53 - 27:49- Gab raises questions about testing and metrics in SEO strategy, prompting Jason to discuss the significance of metrics like conversions and share of voice. He stresses the importance of analyzing collective statistics rather than individual keyword performance. They discuss the effectiveness of SEO strategies and the need for patience in waiting for results.27:49 - 31:40- Jason Acidre elaborates on testing methodologies, including modifying content for featured snippets and monitoring search results for immediate feedback. He advises beginners to focus on updating content regularly and emphasizes the importance of patience in implementing SEO strategies for long-term success.31:56 - 32:19- Jason Acidre discusses the impact of the March Core update, emphasizing readability and user experience over technical optimization.- Strategies involve trimming down content, focusing on direct answers, and restructuring content sections for better accessibility.32:19 - 32:55- Jason Acidre explains the importance of reviewing highly searched keywords and ensuring quick access to relevant answers.- Suggestions include creating new pages for subsections, copying and pasting relevant sections, and enhancing internal linking strategies for better user experience.32:55 - 34:19- Internal linking's significance in enhancing user experience and navigation is discussed.- Gab shares an example of effective internal linking in B2B SaaS strategies.- Jason Acidre advises beginners to test strategies on low-risk sites before implementation and emphasizes aligning optimization processes with branding.34:19 - 36:49- Gab raises a question about the effectiveness of trending SEO strategies in the long run.- Jason Acidre suggests developing personal SEO principles based on experience, reading, and practical application.- The conversation touches on the evolution of SEO into a broader discipline, including content marketing and social media integration.36:49 - 39:46- Jason Acidre shares his approach to learning from industry experts, mentioning both established figures like Lily Ray and newer voices like Julian Goldie.- The importance of staying informed about emerging trends while maintaining a critical perspective is highlighted.39:46 - 43:26- Jason Acidre discusses the importance of developing one's unique approach in SEO, encouraging individuals to explore various perspectives and strategies rather than strictly adhering to a single approach.- Gab inquires about AI and machine learning tools in relation to SEO strategies.40:16 - 43:26- Jason Acidre highlights the use of AI, particularly GPT (Generative Pre-trained Transformer), for content-related tasks such as content creation, research, and comparative analysis. Emphasizes the efficiency gained through AI integration.- Jason Acidre shifts to utilizing AI for coding, focusing on creating online tools and web applications. Discusses streamlining the process of generating content by curating questions from clients and refining them for SEO purposes.43:38 - 46:05- Jason Acidre expresses the significance of this period as an opportune time for devising fresh SEO approaches and strategies due to the uncertainty surrounding existing methodologies.- Jason Acidre mentions the importance of publishing case studies showcasing successful recoveries from algorithm updates like the March Core Update.46:08 - 47:33- Gab seeks advice on strategies for clients whose content sites were impacted by algorithm updates, proposing the idea of transitioning such sites into product or service-oriented platforms.- Jason Acidre cautions about the potential limitations of this approach, stating that while integrating commercially driven pages may align with Google's preferences, it does not guarantee a complete restoration of traffic.47:34 - 49:42- Jason Acidre emphasizes the importance of focusing on user interaction on web pages rather than just search engine crawlers.- He mentions that Google's NAV Boost and Core Web Vitals updates prioritize user experience, measuring interaction once users land on a page from search results.- Jason Acidre suggests optimizing for the next expected action, such as clicking on internal links or visiting the "about" page, to engage users effectively.49:42 - 55:20- Jason Acidre discusses the future of SEO, noting that while AI and other platforms like TikTok may influence information consumption, search engines will remain significant.- He explains that aligning SEO efforts with overall branding is crucial for success, as evidenced by the importance of branded searches and Google's focus on branding-related metrics.- Jason Acidre touches on the emergence of AI-generated search results and the importance of future-proofing SEO campaigns.55:20 - 58:19- Jason Acidre shares strategies for SEO success, including content seeding efforts and link building techniques focused on inclusion in authoritative lists.- He provides insights into pitching for inclusion in such lists by showcasing previous features by reputable sources.- Jason Acidre offers his contact information for further inquiries and suggests following his blog for valuable information, especially regarding link building and technical SEO.58:19 - 59:34- Gab thanks Acidre for his insights and invites listeners to follow their channels for future episodes featuring SEO experts.- Jason Acidre expresses his gratitude and provides his social media handles for those interested in connecting or learning more.

In the fast-paced world of SEO, burnout is an all-too-common hazard. Welcome to our podcast, where we delve into the heart of this issue: how to avoid burnout in SEO. From the relentless pressure to deliver results to the constant battle against information overload, Gab and Gelo share their personal journeys through the trenches of search engine optimization. Join us as we explore the challenges, triumphs, and strategies for maintaining sanity in an industry that never sleeps.Transcript SummaryWelcome to the podcast, Introduction of the topic: How to avoid burnout in SEO.00:08 - 00:39 Discussion of the primary cause of burnout in the SEO profession.00:50 - 02:25: Gab and Gelo share their personal experiences with burnout.02:27 - 03:48: Gelo talks about his experience with information overload and the lack of a coach or direction.03:49 - 04:34: Gab shares his experience starting in SEO when there were fewer resources available online.04:35 - 06:24: Discussion of the pressure to deliver results and the temptation to resort to black hat techniques.06:25 - 08:48: Discussion of the challenges of managing resources and pricing as a freelancer.08:48 - 10:12: Discussion of burnout in corporate jobs due to routine tasks, lack of growth, and micromanagement.10:12 - 11:46: Discussion of the importance of ownership and avoiding micromanagement in preventing burnout.11:46 - 12:51: Gab shares his experience of burnout when clients leave and the importance of venting and seeking support.12:51 - 14:13: Discussion of burnout due to taking on too many projects and the importance of hiring help and setting boundaries.14:13 - 14:54: Gelo asks Gab how often he experiences burnout.14:55 - 17:14: Gab talks about experiencing burnout every month, especially during reporting periods, and Gelo shares his experience of burnout due to taking on too many projects.Time Management and Prioritization Techniques17:14 - 17:47: Discussion of effective time management and prioritization techniques to avoid burnout.17:48 - 19:55: Gab emphasizes the importance of having a roadmap and prioritizing tasks based on SEO and business impact.Delegation and Training19:55 - 22:03: Discussion of the importance of delegation, training, and creating standard operating procedures (SOPs).Automation Tools22:04 - 25:28: Discussion of automation tools and their role in reducing time-consuming tasks.25:29 - 28:31: Discussion of various automation tools used in SEO, including those for reporting, website building, and link building.28:31 - 29:55: Gelo and Angelo discuss the importance of choosing the right automation tools and using the saved time for strategizing and relaxing.29:55 - 33:38: Discussion of advice for SEOs experiencing burnout, including focusing on controllable factors, seeking support, and finding a community.Importance of Work-Life Balance33:38 - 35:16: Discussion of the importance of work-life balance, spending time with family, taking vacations, and connecting with nature.35:16 - 36:55: Gab talks about reducing his work hours, exercising, and spending time with family to maintain work-life balance.36:55 - 38:19: Discussion of the importance of prioritizing time for exercise and healthy eating to avoid burnout.38:19 - 39:08: Gelo shares his strategy of turning off work-related notifications on weekends and setting up automatic email responses when on vacation.39:09 - 40:00: Discussion of the importance of separating work and personal life, including hiring a virtual assistant to manage emails and setting up out-of-office messages.

In our latest podcast episode, we sit down with Coach Angeline Licerio, the influential founder of SEO Tutorial Philippines.We dive deep into her journey from a freelancer to a community leader, exploring the lessons she's learned and the strategies she's honed in the ever-evolving world of SEO.This discussion is packed with practical advice for anyone looking to enhance their SEO skills and understand the power of community in the digital age. Whether you're a beginner or a seasoned professional, there's something in this episode for you.Transcript Summary00:00 - 01:50Gab and Gelo welcomes listeners to a special episode of "SEO Kwentuhan," setting a suspenseful tone with hints about a mystery guest. Gelo shared personal stories about how the guest, a revered figure in the SEO community known for their educational contributions, offered significant support during a difficult personal time involving his baby’s operation.Reveal and Background of the Guest01:51 - 04:03Angeline Licerio, introduces herself warmly to the audience. Gab reveals her identity as the founder of "SEO Tutorial Philippines," a significant SEO community. They discuss the community’s profound impact and Angeline’s journey from freelancing to community building, driven by her desire to help others enhance their professional charging practices.Challenges in SEO and the Formation of a Community04:04 - 06:03Angeline recounts her early freelancing days and the breakthrough that significantly boosted her rates. She describes the evolving freelancing market, which led to the establishment of a structured, beginner-friendly community that was more accessible and inviting than previous iterations.Importance of Networking in SEO06:04 - 07:43Gab and Angeline delve into the importance of networking within the SEO sphere. Angeline uses her experiences from attending various conferences, including one in Vietnam, to illustrate how networking has evolved to break down barriers and foster meaningful professional connections.Transition to Consultancy07:44 - 09:09Angeline discusses her transition from SEO management to consultancy, emphasizing personal connections and referrals as essential tools for building a successful consultancy. She shares an anecdote about how her early experiences as a project coordinator led to securing her first major SEO client, marking the start of her focused consultancy work.Challenges and Learnings in SEO09:10 - 11:21Angeline shares challenges related to managing large volumes of work and the pressures of maintaining high standards. She reflects on a pivotal learning moment during a project mishap with a client, which necessitated a thorough reassessment of her processes and responsibilities.Dealing with Stress and Burnout11:22 - 13:08Angeline offers insights on managing stress and preventing burnout, advocating for regular breaks and the alignment of personal and professional tasks. She stresses the importance of work-life balance for sustained productivity and mental health.Future Trends and Personal Growth13:09 - 15:22Looking ahead, Angeline discusses anticipated trends in SEO and her personal growth trajectory. She emphasizes the necessity of staying abreast of SEO developments and adapting strategies to meet industry shifts.Closing and Final Thoughts15:23 - 38:32In closing, Gab and Angeline reflect on the enlightening discussion, stressing the continuous learning process inherent in SEO. Angeline teases a new course she’s developing, encouraging listeners to stay tuned for what promises to be an invaluable resource.Where can you find Coach Angeline Licerio?Facebook Group: https://www.facebook.com/groups/2010783412358318Linkedin: https://www.linkedin.com/in/angeline-licerio-2a3406107/Website: https://www.allwhitehatseo.com/