Note To Future Me

Circle270Media Podcast Consultants

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy. Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients. Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about. Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast. Me - Brett Johnson Web - https://www.circle270media.com Web - https://www.notetofutureme.com LinkedIn - bretthjohnson FB - circle270media Twitter - circle270media Why write a note to myself, when I can pod-journal my thoughts about podcasting?! read less

Revised Best Times To Send Your Emails in 2023
Today
Revised Best Times To Send Your Emails in 2023
The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: Which day of the week is everyone sending their campaigns? Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaignsWhich day of the week generates the most opens?Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by MondayWhat time of the day generates the most opens?Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone).And more takeaways in this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants
Grow Your Business Podcast Session Announcement
Sep 14 2022
Grow Your Business Podcast Session Announcement
Has your business considered podcasting?Or is your current business podcast not growing your brand?Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.+ Why are podcast websites so important?+ What makes your podcast unique on social media?+ What does monetizing your podcast really mean?+ Why should your choice of podcast equipment be the LAST thing you need to consider?+ What do experienced podcasters wish they would have known earlier?Learn how to focus on the WHY you're podcasting, not on the HOW to podcast.The session is Wednesday, September 28th from 4pm-6pm in The Big Room at CD 92.9 FM in The Brewery District. Following the session, The Big Room will be the place to network and ask more questions during our infamous Beerstorming Session.Thanks to MyPodcastGuy.com, Robles Designs, TJE Communications, Don The Idea Guy, and CD92.9 FM.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
My Tips for Better Podcast Marketing
Sep 7 2022
My Tips for Better Podcast Marketing
As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether they are my podcast clients, or I see and hear comments made by other podcasters in podcast groups.In the end, we all learn from the successes and the misses. Since the beginning of the year, I have been making quick notes to myself, observations as they are, about the successes and the misses I have experienced with my clients, as well as what I see commented on by other podcasters. And I now have enough to where I think they should be placed on a Note To Future Me episode - for you and for me.Here we go…My favorites? If I HAD to choose, I would say #20, #30 and #33.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
YouTube Podcasts and YouTube SEO
Aug 31 2022
YouTube Podcasts and YouTube SEO
Google is finally cleaning up its product portfolio and merging services that just make sense to merge.YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. This is all part of a slow rollout plan, which looks like a major push into podcasts from Google's media brand.As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts. But an opportunity for podcasters.So what does this mean for podcasters today? We think it means podcasters need to be ready to know how YouTube works for search, and be prepared for this platform to be a great tool to brand and market your business podcasts.YouTube is the largest search engine out there, so we might as well make it work in our favor! We have done some research for you and our clients, and we are breaking it down into 8 tips for YouTube SEO. 1. Keyword research 2. Optimize your podcast episode titles for discoverability3. Use common search phrases for discovery and naming4. Write smart video descriptions5. Use both tags and hashtags6. Use SRT files or closed captioning for YouTube SEO7. Strong content is key to YouTube SEO for podcasts8. Engage and encourage Interaction with your YouTube audiencePodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
Why Podcasting Is The Future For Your Business
Aug 24 2022
Why Podcasting Is The Future For Your Business
Podcasting Is The Future For Your BusinessPodcasts can be used for many different areas of business.In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.Traffic GenerationNot only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minutes. It’s as if you’re talking to them one-to-one and they’re absorbing all you have to say. That is an incredibly powerful tool to have in your arsenal. The added bonus is that, if they like your content, they’ll talk about you, your brand, and your business to others, increasing your traffic.ConvenienceOnce your listener subscribes to your podcast, your episodes will automatically be added to their library, meaning they don’t have to search for each new episode using keywords. Your brand and your words will already be waiting for them.Brand BuildingGiving your market and audience different ways to consume your content and showing that you are an expert in your field gives your brand power.Additional Revenue StreamsIf you become successful in publishing and engaging different audience types, the industry can be quite lucrative. In the U.S. alone, podcast ad revenue is expected to reach $4 billion this year by 2024. The more consistent you are in your efforts, the more you will grow. Omnipresence and consistency are key.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
To Charge or Not To Charge Your Podcast Guests
Aug 10 2022
To Charge or Not To Charge Your Podcast Guests
It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core podcasting values that built this space."Or are we now maturing as a medium? Do we now have a better grasp that the content that podcasters create has value? Though it would be argued that it's not the content being sold, the listeners are. But doesn't content and listeners go hand-in-hand? If you don't have great content, you don't have listeners. We need to start giving our listeners and podcasters more credit. Listeners have all the power to make a podcast worth something to the podcaster, whatever that may be. It may be monetizing the content, or just creating and nurturing a community of followers. And give the podcasters credit as well. They know to have a following, they need to deliver content that keeps listeners engaged and respected.Why this matters: No one likes to be misled. But. As this article on The Big Lead pointed out, it’s not necessarily a bad thing if people want to pay for more exposure. There are a lot of ways to make money from podcasting. Whatever you do, keep the FTC’s guidelines in mind. Regardless of the medium you work in, the FTC says deception occurs when consumers are misled about the nature or source of advertising or promotional messaging.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP Copyright 2023 Circle270Media Podcast Consultants
Tips To Get More Listeners
Jul 20 2022
Tips To Get More Listeners
Here as some tips for you to implement to get your podcast listened to by more people.Invest in the best quality audioYou’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podcast… they’ll stop listening to your podcast. Release consistentlyPick a day and time and stick with it. Research shows early week is great for business or personal growth podcasts, for example. And the latter part of the week for more light, entertainment, and lifestyle podcasts. But that doesn’t mean you have to release at that time based on your podcast content. Be sure to release your episodes on the day and time your audience expects to download it. And a schedule that fits YOUR schedule. Become a part of your listeners' routine. Purchase the url for your podcast You may not use it right away. But when you’re ready it will be yours. Currently, Apple Podcasts has no restrictions regarding two or more shows having the same name. So owning the url is critically important. Upload your podcast to your website or create a specific website for your podcastIf your existing website is different from the name of your show, be sure to buy the domain for your podcast. Then redirect it to your website. Use the podcast url when asking people to visit the website on your podcast. For example, If the url of your business website is allthingspopcorn.com but the name of your podcast is Movies And Snacks. Ask your listeners to go to moviesandsnacks.com and have that url redirected to allthingspopcorn.com. Transcribe each podcast episodeServices such as Sonix, Headliner, and Descript are affordable and make transcribing your podcast episodes quick and easy. Use these transcripts to write your show notes, and social media posts. As well as find content for your audiograms. Then write detailed show summary notes and upload them to your hosting platform, your website and YouTube. Detailed show notes can be created from a transcription of your episode and should include a number of things. The description of your episode, a few key takeaways, some time-stamped highlights, your guest bio and headshot, and resource hyperlinks of items mentioned or promoted on the episode. It’s all about the SEO for your content.Promote with Audiograms and use the caption featureCompanies like Headliner and Wavve make creating audio clips simple. Use the cover art of the episode along with up to 59-second audio clip to post to your social media. The 59-second mark is important if you want your audiogram to play in its entirety when people scroll their feeds. Upload your podcast and your audiograms to YouTubeTake advantage of expanded discovery possibilities using the second largest search engine in the world. Be sure to upload your show notes. And don’t forget a link to the episode so people can link directly to your episode to share with others. Do not underestimate the importance of #hashtags Use them in all your posts promoting the podcast. This is a step you may be tempted to skip to save time. Don’t skip it. It can make all the difference in getting your podcast episode discovered by new listeners, and the press and media. Send out an announcement email to your guests with podcast assetsWhen working with guests, make sure you ask them what they could use from you to promote the episode.  As well as who to send podcast assets to. These podcast assets will probably include, for starters, links to...
Where To Promote Your Podcast
Jul 13 2022
Where To Promote Your Podcast
Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast. But where do you start? Let's get you started with this episode.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
The Truths About Podcast Monetization
Jul 6 2022
The Truths About Podcast Monetization
Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S.Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends.Here are the TOP 12 Actionable Highlights, Trends, and Podcasting Statistics. Improve Podcasts Study of PodcastersPodcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.Copyright 2023 Circle270Media Podcast Consultants Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP
How To Become A Happier Podcaster
Feb 2 2022
How To Become A Happier Podcaster
This is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast.  A few episodes ago I put together some ideas on how to avoid podfading. This episode is for you if…don’t want to get frustrated after a few monthsyou record and publish a podcast and it often feels like a burdenyou’ve given up recording and publishing your podcast and need some motivation to start it up again.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
What Are Five Essential Things That Make A Good Podcast?
Jan 26 2022
What Are Five Essential Things That Make A Good Podcast?
As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.Is “it” your voice?Is it entertaining?Is it informative?Is it edited?Is it good?Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
More Thoughts On How To Avoid Podfading
Jan 19 2022
More Thoughts On How To Avoid Podfading
Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?This is when podfading starts.Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while.Know the reason why you're podcasting to avoid podfadingIf you just want to build a following or have profit as an end goal, you are going to be quickly disappointed if that doesn’t happen as soon as you would like. If at all.Your podcast topic needs to energize youOne of the easiest ways to avoid podfading is to be genuinely interested in what your podcast topic is about. Who wants to discuss something they don’t really care for? Who wants to listen to a podcaster who really doesn’t care about the topic they’re podcasting about?Get the help you needYou are going to find there are many tasks to be done before that episode is ready for release. It needs editing (I talk about this in the previous episode about podfading), it needs show notes, it needs to be uploaded…the tasks start to add up! And that doesn’t even start the conversation about promoting your back catalog of episodes.If you just want to record your episode and hand off the rest to someone else, that’s perfectly normal. And it makes sense to protect your time. Your focus needs to be on creating content for your listeners.You’re allowed to take a breakIt’s okay to take some time away from creating your podcast! Before taking a break, make sure you let your listeners know. You don’t want them wondering where you are or worse, unfollowing the podcast because they think you’re done.Rediscover your purposeAsk yourself, do you know what you talked about on your podcast 3 episodes ago, without looking? If you’re finding yourself in a relentless rhythm of recording and releasing, you’ve probably forgotten about the reason that you’re podcasting.Determine what your “why” is and evaluate if it has changed. Revisit your podcast’s mission statement. It’s okay to transition from one “why” to another. Find inspirationGetting inspired again may not be as difficult as you think! Maybe there’s someone who you look up to in your content niche. Get them on as a guest! Hearing their thoughts may foster some new inspiration in your podcast.Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio...
How To Avoid Podfading
Jan 12 2022
How To Avoid Podfading
Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories.Lack of any planningTopics that are focusing on the wrong areasExpectations that are unrealisticOver-complicating the processHow To Avoid PodfadingIt's all about building on a solid plan and creating a sustainable content creation methodYou need to know why you want to podcast,who you want to reach with your podcast, and why you want to reach them with a podcast.In this episode, I want to cover some key points that I think are enough to save almost any podcaster from podfading.Create a List of Potential Future EpisodesWhen you've identified your overall topic, and the people you want to reach, breaking this down into episodes is important for a number of reasons.Seeing a list of potential episodes lets you focus on the direction of the show. Block Out Time & Stay SustainableKnowing how much time you can dedicate to working on your podcast is crucial. This includes from initial thought on the episode topic to publishing the episode.Rather than worry what is the best publishing frequency to grow your podcast, choose a release frequency that's sustainable for you. That might be weekly, bi-weekly, or you might even want to consider podcasting in seasons.Make a choice, and work out how much time you'll need each week to manage it. Block out that time. It’s a non-negotiable.Make Your Setup Easy & AccessibleWorking with Circle270Media gives my clients the luxury of a permanent setup or studio environment for recording. There's a decent chance you don't.This is where simplicity can trump having lots of your own sophisticated and complex equipment.When recording an episode means spending lots of time setting gear up, then taking it down afterward, you're at risk of losing your motivation.The more gear in your recording chain, the more risk there is of not switching it on properly too. Doing a great interview and not actually recording it will most certainly put doubts in your mind. Don't Get Bogged Down By EditingEditing will make your podcast flow better, and make it sound more polished and professional. Editing should be used sparingly, not as a crutch. This means being more mindful of the structure and focus of your episodes before and during the recording session. Treat your recording sessions as if you’re live. This will tighten up your presentation skills.Recording longer episodes on the basis that you can clean them up in editing will add hours of unnecessary work to your schedule.  Or the additional cost to you if you pay an editor.Experiment With FormatsYou're the boss of your podcast. This gives you a lot of freedom.Even though I just mentioned that planning is vital, there are certain things that should remain flexible. One of those is definitely your podcast format.Many new podcasters will declare things like “I'm going to do a 20-minute interview show.” Why 20 minutes? What if your conversation lasts 15 minutes, or 40 minutes? And then, why just interviews? What if you've got something you'd like to discuss directly with the listener.You can make a case for having your listener expect certain things from your show. But in the early stages, the small audience you have won't “expect” anything from your format.Forget Apple Podcasts Even ExistsThe most important thing you need to think about...
A Better "Podcast Guest Pitch" Process
Jan 5 2022
A Better "Podcast Guest Pitch" Process
There are hundreds of little details to think about when pitching yourself as a podcast guest. But for now, focus on these basic elements:Listen to a few episodes of a podcast before pitching. If a podcast isn't a good match for what you do, don't pitch it. If a podcast doesn't have guests, don't pitch it.Check for a "guest submission" process before pitching. If there is one, follow it.Focus your guest pitch on a specific solution for the audience. What can you do for this audience?Be detailed in your pitch. Mention specific episodes and elements of the podcast. Talk about what like about the podcast.Be patient. Give the host enough time to follow up with you. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
How To Monetize Your Podcast with Local Businesses
Dec 1 2021
How To Monetize Your Podcast with Local Businesses
A new study (Q4 2021) from Borrel Associates shows small to medium-sized local businesses are aware of podcast advertising but need to be educated on how to purchase podcasts ads. Podcasters are in a prime position to do this, more so than radio account executives. I hope my insights from 35+ years in radio show you the opportunities you have right now.Nearly four in ten local advertisers (38%) say they advertised on local radio in the past 12 months, more than double the portion that bought streaming audio ads (15%) and thirteen times the number that purchased podcast advertising (3%). These new findings from Borrell Associates’ latest survey of local advertisers illuminate a serious awareness issue digital audio advertising has among small and medium-sized businesses.The survey of 178 local businesses conducted from October-November 2021 is the basis for “How Local Marketers View Streaming Audio,” a new report from Borrell. It found respondents were much more familiar with how to buy ads that run on local radio stations compared with streaming audio and podcasts. More than half of the panelists surveyed had low levels of understanding of how to advertise in podcasts.The fact that only 15% have dabbled in streaming audio advertising isn’t because they don’t believe in its effectiveness. Four in ten (38%) of digital audio users say it has been very or extremely effective. That’s in the ballpark with the 43% of those using local radio station spots who said the same about broadcast radio.One glaring reason why advertisers have lower awareness levels for how to buy digital audio is that a majority of panelists (62%) say they haven’t been pitched on digital audio/podcast advertising. Of the 28% that got the pitch but passed, Borrell says 40% said it was too expensive. Not knowing enough about it was another prevalent reason why many panelists have not yet ventured into digital audio advertising.“They aren't buying it because they don't know about it. No one's talking to them so that probably feeds into why they think it's too expensive,” said Borrell Associates VP of Research Corey Elliott in a video summary of the findings. “It’s hard to get behind something when you don't know about it and hard to buy something when it hasn't been pitched.”Suggesting there is a significant untapped opportunity, more than half of small and medium-sized businesses surveyed by Borrell who have not tried digital audio or podcast advertising have at least slight interest in this type of advertising.And among those with any interest in streaming audio or podcast advertising, the main info businesses are seeking before buying include reach, targeting, geographic scope, and reporting metrics.Digital Seen As Better For Targeting and ControlThe survey shows local businesses see streaming audio/podcast ads as offering much better-targeting capabilities, more accurate reporting metrics, and better control over where ad content runs. They even view them as more affordable compared with traditional radio spots. But traditional radio spots have the advantage when it comes to ease of buying. As far as response rates to ads go, the panelists perceived them as not being much different on radio versus online.While there were wide discrepancies between digital and traditional audio when it comes to purchasing, the vast majority of respondents say they listen to audio media regularly. Just over six in ten (61%) listen nearly every day to traditional radio and 77% tune in every week. Half (50%) listen to internet/satellite audio daily and 69% weekly. For online/satellite listening, music is the overwhelming draw, with 87% listening for that reason; 39% consuming...
Basics To Build Momentum And Interest In Your Podcast
Nov 17 2021
Basics To Build Momentum And Interest In Your Podcast
So you’re struggling to build momentum and continued interest around your podcast. The most difficult thing for many people is that it takes time to grow an audience. Podcasters want "instant gratification," and get frustrated and lose interest when their show isn't an immediate success.Let’s review 7 basic ways to build momentum and continued interest around your podcast after your initial launch.7 Simple Basics To Build Momentum Around Your Podcast1) Understand your niche. You did your research, and you know this is the lane you want to be in. Use these 5 Steps to continue to define and understand your podcast niche.Identify your interests and passions. Identify problems you can solve.Research your competition.Determine if this niche can continue to build an audience.Evolve and test your niche idea.2) What is the message behind your podcast?What makes your show different from the other shows? What is your unique take on the subject? And why should people listen to you in particular? If you can't think of a reason why people should or will want to listen to your show, there's not much point in you publishing it.The message and purpose behind your show is so important. You want people to buy into your show, not your episodes. As in sales, it’s easier to retain listeners than to gain new ones. Your message and purpose are what captures them. This is going to lead to long-term success.3) Knowing your target audience and how and when they will listen to your podcast will help you decide on the length. Make sure the podcast length fits into their listening day. Start with a small commitment, then when you have the following increase the time if and only if it adds value for the listeners. Make sure your content is on point. Being clear about the message of your show should help with this. If your message is clear people will be attracted to what you have to say.4. Find out which social media platform your audience is most engaged on. If you have a travel show, maybe it's Instagram. If you have an education podcast about language, maybe it's a Facebook group. This is going to be unique to you and your show. So find out by doing simple research and pinpointing where the largest community is for your niche.5) Be consistent on ONE social media platform. Understand that you aren't a marketing guru or a social media agency. You don't have all the time in the world or all the content in the world to engage on all major social media platforms to ensure growth through engagement.Your attention will be divided. You'll feel overwhelmed, overworked and the worst part, you WILL most likely not get the results you are expecting. Figure out the algorithm of that one social media platform. Do your research on what works, and what doesn't. And then start using the platform using best practices. This takes concentration and time. Now create your own community on this platform. This community is going to be another way to share value with your listeners. It’s a place where you can build connections and relationships with your audience. It's a place where you can produce engaging content using your podcast content and additional content. It's a place for you to brand awareness of your podcast and content. 6) Create a positive and safe social media ecosystem. Have a dialogue with your followers. Ask your audience what they think of each episode. What would they like to hear more of? Doing this will build interest amongst those who haven't heard a recent episode, but are part of your community. And then you want to do the same in your show. Before you get into the main segment or at the end of the show, talk about something going on with your online community. It will increase your listener's curiosity. They will feel like they are missing out and will want to be part
Go Beyond Being a "Podcaster" with Matty Staudt
Nov 4 2021
Go Beyond Being a "Podcaster" with Matty Staudt
What does it mean to go beyond being a "podcaster?"My guest on this episode is Matty Staudt. He's been making podcasts for entertainment and business for over 14 years. Since cracking the mic at 16, audio has been his life at such companies as CBS, Stitcher, iHeartRadio and currently Amaze Media Labs.According to Eric Nuzum, podcasters are audio makers, but they’re not in the audio business. Following his podcasting masterclass at Radiodays Europe in September, the veteran creator, strategist, and Magnificent Noise co-founder was asked to deliver five ideas around podcasting. "Idea Number 1: Don’t be a podcaster." Nuzum encourages podcasters and radio producers alike to think of themselves as "audio makers." Worrying about platforms will only limit your perceived versatility. To let go of that label now is to save yourself existential anxiety in 10 years when something new comes along."Idea Number 4: You are not in the audio business." Those that make podcasts are in the community building business, Nuzum says: "You are establishing a hub for a community of people who love a subject or a topic and want to…interact about it." Fostering that hub isn’t optional if you plan to grow."You are not in the audio business; you are in the community building business."Matty and I talk about how brands look at podcasting, and their mindset on how podcasting builds community. And how podcasting is central to community building and engagement for businesses and brands. It's about looking at podcasting as a means to an end - your business or brand goal.Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.
Podcast Marketing Tips - Collaborate
Oct 28 2021
Podcast Marketing Tips - Collaborate
What can you do to promote your podcast? We have done some research with our clients, and fellow podcasters, and put together 13 different buckets of ideas on how to do it.The best tip - Don’t get overwhelmed by marketing tips. Every tip you read has worked for that particular person. Do what’s comfortable, do what you will do consistently.Let's dig into how to collaborate.1) “Brand partnerships” with an organization or brand product that has a similar audience. Cross-promote by mentioning them in your podcast, and ask them to spotlight you in their newsletter.2) Don’t try to recreate the wheel or build an audience from scratch. Podcasters already have audiences, so tap into them by having them on your show. Encourage them to share the episode with their audience! This is an immediate way to get in front of thousands of new people, without spending a dollar in ads! 3) Network with other Podcasts. Partnering with other Podcasts is valuable. Don’t look at everyone as competition. You have an opportunity to capture their audience and vice versa. With an estimated 2 million podcasts (2021), stats are showing only 300k to 600k podcasts publish on a regular basis. There is enough space for everyone! 4) Show your fandom. Amplify the shows you love and that favor will be returned. 5) Start a traditional street team. Arm your super fans with stickers and flyers, digital postcards, podcast business cards, and audiograms, to help spread the word. 6) Partner with established businesses and have them link to your podcast. This is a win-win as you get access to their clientele while you provide them with valuable content to share with their audience. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.comSubscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.