Ecom Business Hacks w/ Rod

Rod Bland

Welcome to the Ecom Business Hacks Podcast (Formerly Facebook Ad Hacks) where I talk about how to get better results from your Facebook advertising and Email Marketing, and the many lessons I’ve learned from 20 years of starting and running ecommerce businesses, and from working with agency clients. read less
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How to Start & Succeed as an Ethical & Sustainable Fashion Brand - Etiko
Jul 13 2023
How to Start & Succeed as an Ethical & Sustainable Fashion Brand - Etiko
In this episode, I interviewed Nick Savaidis, the founder of Etiko.Etiko were recently awarded 'Australia's most ethical fashion brand' at the National Online Retailers Awards and Nick's story of how he came to want to create a business that is both ethical and sustainable is one to watch.  Please enjoy my conversation with Nick.👉 Book a 1-1 Consulting/Training session with Rod:https://rodbland.com/consulting👉 Etiko's website:   https://etiko.com.au/👉 Etiko's FaceBook Page: https://www.facebook.com/etikofairtrade👉 Etiko on Instagramhttps://www.instagram.com/etiko_fairtrade/⏳ TIMESTAMPS:00:16 Introduction00:45 How Etiko got started10:13 How Nick found a manufacturer that fit the ethical/sustainable requirements for Etiko14:58 How Etiko branched out from sports balls, footwear into aparrel20:02 Nick's advice for people wanting to source ethically and sustainably manufactured goods22:13 Some of the challenges of sticking to the ethical/sustainable mission29:11 Nick's experience in creating vegan leather shoes31:50 What has been Etiko's best marketing investments over the years?34:47 Nick's advice for anyone wanting to start an ethical/sustainable brand38:31 ConclusionWays to support the channel ❤️ 📝 Sign up for a free trial of Klaviyo:  https://rodbland.com/klaviyo☕ Buy me a coffee: https://www.buymeacoffee.com/rodbland🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK (OR SO): https://bit.ly/RodBland-SUBSCRIBE ⬅️ OTHER RESOURCES:🌐 Join the community in my free Group:https://rodsgroup.com🎧 Listen to Ecom Business Hacks, my Podcast:https://rodbland.com/podcastSOCIAL CHANNELS:💻 My website: rodbland.com📸 Instagram: instagram.com/rod.bland🐦 Twitter: twitter.com/rodblandGET IN TOUCH: I don't check DM's - email is best!  hello@rodbland.com*********************************************Need help with your EMAIL MARKETING AUTOMATIONS? If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with making the most of email marketing automations (flows), we'd love to speak with you to discuss how we can help you achieve amazing results in the coming year.You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/******************************#klaviyo #emailmarketing

Episodes

How to Start & Succeed as an Ethical & Sustainable Fashion Brand - Etiko
Jul 13 2023
How to Start & Succeed as an Ethical & Sustainable Fashion Brand - Etiko
In this episode, I interviewed Nick Savaidis, the founder of Etiko.Etiko were recently awarded 'Australia's most ethical fashion brand' at the National Online Retailers Awards and Nick's story of how he came to want to create a business that is both ethical and sustainable is one to watch.  Please enjoy my conversation with Nick.👉 Book a 1-1 Consulting/Training session with Rod:https://rodbland.com/consulting👉 Etiko's website:   https://etiko.com.au/👉 Etiko's FaceBook Page: https://www.facebook.com/etikofairtrade👉 Etiko on Instagramhttps://www.instagram.com/etiko_fairtrade/⏳ TIMESTAMPS:00:16 Introduction00:45 How Etiko got started10:13 How Nick found a manufacturer that fit the ethical/sustainable requirements for Etiko14:58 How Etiko branched out from sports balls, footwear into aparrel20:02 Nick's advice for people wanting to source ethically and sustainably manufactured goods22:13 Some of the challenges of sticking to the ethical/sustainable mission29:11 Nick's experience in creating vegan leather shoes31:50 What has been Etiko's best marketing investments over the years?34:47 Nick's advice for anyone wanting to start an ethical/sustainable brand38:31 ConclusionWays to support the channel ❤️ 📝 Sign up for a free trial of Klaviyo:  https://rodbland.com/klaviyo☕ Buy me a coffee: https://www.buymeacoffee.com/rodbland🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK (OR SO): https://bit.ly/RodBland-SUBSCRIBE ⬅️ OTHER RESOURCES:🌐 Join the community in my free Group:https://rodsgroup.com🎧 Listen to Ecom Business Hacks, my Podcast:https://rodbland.com/podcastSOCIAL CHANNELS:💻 My website: rodbland.com📸 Instagram: instagram.com/rod.bland🐦 Twitter: twitter.com/rodblandGET IN TOUCH: I don't check DM's - email is best!  hello@rodbland.com*********************************************Need help with your EMAIL MARKETING AUTOMATIONS? If you are currently making sales in your business or you are an experienced entrepreneur starting a new venture, and need help with making the most of email marketing automations (flows), we'd love to speak with you to discuss how we can help you achieve amazing results in the coming year.You can book a free, no-obligation, 30-minute strategy session with us here: https://rodbland.com/work-with-us/******************************#klaviyo #emailmarketing
Abandoned Cart Emails: Working out the Best Delay
Mar 13 2023
Abandoned Cart Emails: Working out the Best Delay
In this episode, you can learn the secret to recovering lost sales with abandoned cart follow-up emails using Klaviyo. Discover the ideal timing for sending those follow-up emails, and how to maximize revenue with multiple follow-up emails. Enjoy!You can also watch the original video version on YouTube.
How to Import Historical Data Into Klaviyo for Maximum Analysis
Mar 6 2023
How to Import Historical Data Into Klaviyo for Maximum Analysis
Just because your ecommerce system doesn't have a native integration with Klaviyo (such as Maropost Commerce Cloud), it doesn't mean you have to forgo having access to all of your historical order data when you are starting out.In this episode, I explain how to manually import all of your ecommerce data into Klaviyo. You can also watch the original video version on YouTube.
Grow Your Business Step 3 - Increase Average Order Values
Dec 8 2022
Grow Your Business Step 3 - Increase Average Order Values
Step 3 (see below for all videos in the series) for growing any business is to increase average order value. This is calculated as Total Revenue / No. of orders.In this episode, I cover several different ways to help you improve AOV.Watch the full video version on YouTube here.https://rodbland.com
Grow Your Business Step 2 - Increase Buying Frequency
Dec 6 2022
Grow Your Business Step 2 - Increase Buying Frequency
Step 2 (see below for all videos in the series) for growing any business is to increase how often customers buy from you over any time period (frequency).In this episode, I cover some of the basics to help you improve buying frequency.Watch the full video version on YouTube here.https://rodbland.com
Grow Your Business Step 1 - How to Get More Customers
Oct 19 2022
Grow Your Business Step 1 - How to Get More Customers
Step one for growing any business is to increase how many customers you are acquiring.  The formula is Leads x Conversion Rate = Customers.In this episode, I cover some of the basics to help you acquire more customers.Watch the full video version on YouTube here.https://rodbland.com
How to Optimally Setup Abandoned Cart / Checkout Email Automations in Klaviyo
Sep 6 2022
How to Optimally Setup Abandoned Cart / Checkout Email Automations in Klaviyo
Anyone who runs an e-commerce store knows that they should be sending abandoned cart emails to people who don't complete their purchase, right?But, are you capturing abandoned carts as well as abandoned checkouts?In this episode, I provide an overview of how you can optimally configure both an abandoned cart and abandoned checkout flow in Klaviyo.Watch the full video version on YouTube here.https://rodbland.com
Stop Throwing Away Your Best Ads
Aug 11 2022
Stop Throwing Away Your Best Ads
Have you ever spent days creating the perfect Facebook or Instagram video ad and then thrown it away due to a poor return on ad spend?  I have!In this episode, I show you how to create an effective grading system that can help you find your best ads so you spend less time making new ones (hint: they're not the ones you think they are). A big shout out to the folks at @Common Thread Collective who first introduced me to most of the ideas presented in this video through their content and courses.  Those guys rock.Watch the full video version on YouTube here.https://rodbland.com
How to Make Your Ads Better With Info Labels
Jul 20 2022
How to Make Your Ads Better With Info Labels
Info labels are currently being rolled out as part of Meta's new Advantage+ Creative+ options.  In this episode, I cover what Info Labels are, how they work, and how you can add them to your Facebook ads and get better results.Watch the full video version on YouTube here.rodbland.com
How to Get Better Email Open Rates & Reduce Fees
Jul 16 2022
How to Get Better Email Open Rates & Reduce Fees
If you don't regularly clean your email list, you'll end up paying more in fees to your EMS provider than you have to, and your deliverability and open rates will suffer.  But how do you do it?In this video, I show how you to create a custom segment in Klaviyo (you can also apply this to other EMS providers too) to help you find who are your most un-engaged subscribers.This episode was originally recorded for YouTube.  Watch the video version.rodbland.com
Avoid These Catalog Sales Campaign Mistakes!
Jul 6 2022
Avoid These Catalog Sales Campaign Mistakes!
Catalog Sales campaigns are a great way to advertise on Facebook or Instagram as they allow you to create effective, dynamic ads that require little to no maintenance in the long term.In this episode, I cover a few pitfalls to watch out for when utilizing a Catalog Sales campaign with Dynamic Product Ads, and also talk about the new Meta Advantage+ creative option.This episode was originally recorded for YouTube.  Watch the video version.rodbland.com
5 Critical Above-the-Fold Landing Page Elements
Jun 17 2022
5 Critical Above-the-Fold Landing Page Elements
Creating great ads will help you increase sales, but so many business owners ignore conversion rates.  It's arguably the single biggest lever you can pull to make your business more profitable.In this episode, I cover the 5 critical elements that every home page needs to maximize conversion rates.This episode was originally recorded for YouTube.  Watch the video version.rodbland.com
#12 How to Create a Set-and-Forget Facebook Ad Campaign to Sell New Products
May 25 2022
#12 How to Create a Set-and-Forget Facebook Ad Campaign to Sell New Products
If you have an ecommerce store that is regularly introducing new products, wouldn't it be handy if you could advertise just those for a period of time?In this episode, I cover how you can utilise a custom ecommerce export along with dynamic product ads to achieve this.  It's easier than you might think!Watch the YouTube video version of this episode here.rodbland.com
How to Setup Simple and Effective Facebook Ad Targeting
May 11 2022
How to Setup Simple and Effective Facebook Ad Targeting
When it comes to audience targeting for Facebook ads, there are so many complicated strategies being taught.  But do they really work better?In this episode, I cover the simple and effective targeting strategy that we use for all of our clients.Watch the YouTube video version of this episode here.rodbland.com
How to Build a Reach Ad Campaign From Scratch
Apr 20 2022
How to Build a Reach Ad Campaign From Scratch
Since the release of IOS 14 and the introduction of new privacy rules, some advertisers have been utilising the Reach (Awareness) objective as a supplement to, or an alternative to, campaigns with the Conversions objective.In this episode, I cover how to create a Facebook ad campaign with the Reach objective with examples that show how it's done in the classic ads manager interface, and the new ODAX interface. Watch the original YouTube version of this episode here.rodbland.com
Which is Best - Conversions or Reach Objective?
Apr 12 2022
Which is Best - Conversions or Reach Objective?
Should you run Facebook ad campaigns using the Conversions objective, or go with the ever-more-popular Reach objective?In this episode, I break down the outcome from a recent client test that we ran using each different campaign type. The results may surprise you.  Enjoy! Watch the original YouTube video version here.rodbland.com
How to Improve Average Order Value and Conversion Rates - 2 Ways
Apr 7 2022
How to Improve Average Order Value and Conversion Rates - 2 Ways
Advertising is an aspect of your business that you need to get right, but it's not the only one, and there are many other strategies that you're going to need to deploy and use in conjunction with your advertising to help you achieve success in your business. In this episode, I cover two strategies which are some of the most effective that I've ever seen and I've used with clients over and over again.  Enjoy!Watch the original YouTube video version here.rodbland.com
How Our Client Onboarding Process Works
Mar 24 2022
How Our Client Onboarding Process Works
If you are considering starting with a new agency, or are an agency owner taking on clients, it's important that the onboarding process encompasses everything needed to start producing good advertising results as soon as possible.In this video, I cover the process that we follow to onboard new clients to our agency.  Enjoy!Watch the original YouTube version here.rodbland.com
How to Setup Likes Campaigns with the New ODAX Interface
Mar 10 2022
How to Setup Likes Campaigns with the New ODAX Interface
Welcome to the Ecom Business Hacks podcast. Since the introduction of Facebook's new ODAX (Outcome-Driven Ad Experiences) Ads Manager interface, there have been some changes to the way that Facebook ad campaigns are constructed.In particular, the way a likes campaign is created has changed. This video podcast explains the differences between the old and new interface and how to successfully create a new likes campaign.  You can also watch the original video version of this episode on YouTube.  Enjoy!rodbland.com
Is This the End of Facebook Ads? (Detailed Targeting Options Gone)
Mar 8 2022
Is This the End of Facebook Ads? (Detailed Targeting Options Gone)
Welcome to the Ecom Business Hacks podcast. Facebook warned us back in November 2021 that many of their detailed targeting options would be removed from the Facebook ads platform. That day has now come, but does this mean that it's no longer viable to advertise on Facebook?In this video, I cover the implications of these changes and a handful of other ways to target your preferred audience.Visit https://youtu.be/P4SaZwEK2Pw for the video version.rodbland.com