In this PM Talk LinkedIn live, hosted by Michael Orriss and Claudia Coelho, featuring special guests Shazia Hasan and Dr Nick Broughton, they discussed how Pharma builds a strong foundation of collaboration including ethics and compliance to deliver value for customers when using AI.

In this PM talk, we hear from guest speakers Gillian O’Brien from GSK and Stuart Collins from Langland about their experiences judging patient campaigns for the PM Society’s awards. Speaking with hosts from the PM Society Patient Engagement Interest Group, Chris Wade and Shai Blackwell, this conversation explores:The differences when judging patient campaigns versus healthcare professional (HCP) campaigns and challenges for judges when switching between the two audiencesThe importance of providing context about the patient community the campaign aims to serve within the entry and how it can help your chances of winningHow a campaigns effectiveness is judged, including which metrics to focus on and crucially which ones you can leave out to save on that precious word count!An excellent 30 minute watch if you’re designing and creating patient campaigns, and even more so if you’re writing award entries for patient campaigns.

Join us for an engaging episode of the PM Talk series as we explore the profound impact of storytelling in Pharma Marketing.Storytelling is an art that holds immense power. It has the ability to evoke emotions, drive action, and establish deeper connections between people. In the fast-paced world of pharma marketing, mastering the art of storytelling is crucial to influencing behaviour and achieving desired outcomes.During this one-hour LinkedIn Live session, our Co-Hosts Mehrnaz Campbell and Nyambe Sumbwanyambe from the PM Society’s Learning and Development Interest Group host an insightful conversation with industry experts Paul Reynolds, Brigid Coady, and Markus Kropf.By tuning in, you’ll gain access to practical strategies and techniques that can elevate your marketing strategies and enable you to create profound connections with both your customers and colleagues.

Demystifying the early use of AI in Pharma marketing. It is a rapidly evolving field that we are just starting to explore in pharma marketing.The panel for this podcast, Chris Finch, Lucy George and Jessica Ingram, along with hosts Michael Orriss and Claudia Coelho, discussed the differences between generative and predictive AI before sharing experiences of its use so far. Discussions around the intersection of AI with human intelligence, the potential for efficiencies and greater quality of output. The opportunity to select personalised content and the use of personas was also mentioned. Challenges being experienced were highlighted including the ethical and compliance questions that are being asked. Finally, we peered into the future to what AI may be able to provide Pharma marketing once we learn more about how it can add value.

We discuss an expanded framework for thinking about the ‘red thread’ and some practical examples of the red thread in action in digital pharma tactics, innovation and also at a personal level.Our guest is Stephanie Hall; Stephanie founder of Uptake Strategies is a multi-award winning pharma entrepreneur, with a particular interest in strategy development with a client base of over 25 pharma companies operating in US, Europe, UK and Asia.Hosted by Nyambe (Yam) Smbwanyambe and Mehrnaz Campbell.

We discuss what marketing could and can be in an organisation beyond the advertising and communications.Our guest is Dave Allmond; David is a passionate, life sciences professional, with a particular interest in strategy development and has held several leadership roles in Pharma and diagnostics.Hosted by Mike Orriss and Claudia Coelho.