Hashtag Influencer

BabbleBoxx

The World's Biggest Brands, Agencies & Influencers Share Their Influencer Marketing Secrets to Success with the CEO of Babbleboxx, Sherri Langburt. read less
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Episodes

Meg Harrell - MegForIt
Jun 3 2021
Meg Harrell - MegForIt
Meg Harrell is an entrepreneur, influencer and creator of megforit.com. She is a mother of two and runs her MEGFORIT digital brand from home in Central Florida. In addition, Meg provide tips to the medical community through TikTok from her experience as a Registered Nurse (RN). Meg loves to practice minimalism in every way, including travel, fashion, home design, and parenting. Her blog and social media presence inspires mothers to pursue their dreams and find joy in simplifying life. She will encourage you to take your ordinary life and make it extraordinary!Where you're based out of and what got you started in the influencer marketing space? So right now I am in central Florida. We just moved here a couple of months ago.Awesome. Yeah, I'm loving it. Where did you move from? Well, we were living in a tiny house RV, so we were kind of moving around constantly before COVID and everything. But we had like a little main base in North Carolina. So we would always like go back to North Carolina. What inspired you to start out as an influencer? What are your two channels?I would say it all started in 2015. It was just a really, really rough year for me and my therapist suggested I start a journal or a blog just cause I express myself so much better writing. And so I did, and I wrote about everything I was passionate about and what stage of life I was in all of that.I literally just dumped it and That was the Meg for it brand. I don't know where that name came from. It just like came to me one day. I thought it was funny and kind of cheeky. And that was the first blog that I started, the first brand that I started. And then I just started to learn SEO and best practices in the industry and started following other big bloggers and saw what they were doing.And it, it grew and exploded. And then about two years ago is when I really did start the nurse Meg. Brand. I just wanted to reach more nurses. I was working as a night nurse for the last 13 years. Oh my God. We just wanted to reach more nurses. I had so much knowledge and so many successful little resources that I saw my little baby nurses use and I just wanted to reach more people.So I just decided to copy paste, start a blog and do all the same things that I did with the first brand. And now I'm here doing two different brands. So I have so many questions. I don't even know where to start. Let's start with the fact that you actually started with a blog because so many people now don't.Do you think having blog content has helped you? It is a lot more to maintain, but it is yours and. In a second, an entire platform can disappear. Like we saw, I think it was in 2018 where Facebook and Instagram were down for a whole 12 hours platforms will come and go.But your blog is your blog. And I think even if you just want to be an Instagram influencer, I really think you need to own a space and have a blog and maintain it. If you really want to be a true influencer and transition from a hobby to a business.So how did you kind of start learning about SEO and all this stuff? I'm a big believer in YouTube university. There's some, I mean, I even learned how to drive, stick shift on YouTube. Like there's so many free resources and if you want to support, you know, a creator and buy their course and, you know, kind of get their story along with it.That's super valuable, but if you're just starting out and you don't have a budget to like invest in, in big courses, watch as much YouTube as you can, like replace any like entertainment, Netflix, Hulu, whatever, with learning on YouTube. It's so, so great. There's so many great resources of people that are ready to share their knowledge.It's so funny. Cause you forget, like I'll be in the...
Dylan Kim - Brevite
May 28 2021
Dylan Kim - Brevite
Dylan Kim is the Head of Marketing at Brevite, a direct-to-consumer backpack company that makes fun, functional and innovative backpacks designed for everyday life. Dylan co-founded Brevite in 2015 with his brothers Elliot and Brandon after searching for a bag that could support their everyday needs, function as a camera bag for travel, and still look good. Over the last six years, the brothers have bootstrapped Brevite from a prototype they designed in college, to an Instagram famous brand with six products and over 2,000 five-star reviews. Today, Brevite is one of the top camera bags on the market, focused on creating sustainable bags that support their larger mission of giving back to the greater good.What's it like being an entrepreneur these past six years?I think a lot has changed, right? Like the, world moves very quickly now and I think because we've been around for so long kind of identifying those changes you know, even some of these platforms, like Tik Tok and we're seeing a lot of success there. Tik Tok wasn't even a part of the conversation 18 months ago, I don't even think I really, necessarily knew what it was. I kind of seen some white advertising. So the fact that it's, you know a bigger part of our mix today is, is really interesting. So I, I would say that's the biggest thing I've noticed over the past six years is that there's just, you know, the plans change the emphasis just where people spend their time. All of that has just shifted so dramatically. What channels are you focused on? Whether its Intagram or Tok Tok, and are you on Amazon or no because you're direct to consumer?So we are actually available on Amazon, but that's part of this. There’s just like meeting the consumer where they are something that we really, really focus on is is really kind of cultivating a community. So that's, you know, Instagram has been amazing for that and just cultivating a community of, you know, very avid, you know, photographers, filmmakers, and just really passionate people, I would say. And really just having like a place for them to kind of showcase that and then of course, you know, like our email lists, our SMS lists. Once people are kind of like in our community, making sure that we're really communicating with them and making them feel included as well.Tell us a little bit more about the product line. What inspired you to launch it? What's unique about it and tell us more about how you got started in this space.So the, the very startup-y story was about six years ago, I was traveling abroad. I was looking for an affordable bag that could hold my camera and other things that looked nice. And so taking those kinds of. Three simple aspects, you know, affordable you know, could fit things besides your camera and then it looks nice and I couldn't find anything. So my older brother was trying to get into design school at the time, and he's also a phenomenal problem solver. So I went to him and I was like, Brandon, can you help me find this bag? He couldn't find it anything either. And he was like, why don't we just, you know, why don't we just make one?And so like that day, or very soon after we went to a thrift store, got a sewing machine, went to Joann's fabric and we're off to the races. So he actually taught himself how to sew, made a bag. And then we kind of just were off to the races from there launched a Kickstarter that became organically kind of fully funded. And then before we knew it, we were shipping out 300 bags all over the world and then it just kind of never stopped. And so even today we no longer sell that bag, but kind of the the core of what we do on the product front is very much the same.So designing these kinds of, you know, fun, functional bags, they can hold your camera, they can hold other things. And they come in a bunch of different colors. So really kind of never losing those core tenants, even though the product has...
Dave Goodman - Kerasal
May 13 2021
Dave Goodman - Kerasal
On this episode of #Influencer, Sherry is joined by the dynamic, senior brand marketing leader in the healthcare industry and one of our brand partners, Dave Goodman, who’s known for his work with Bayer Consumer Care managing brands such as Aleve, Alka-Seltzer, Miralax and Bayer Aspirin. Currently, Dave is managing Kerasal’s brand portfolio on behalf of Advantice Health. Kerasal is an emerging, fast-growing foot care brand that has a variety of solutions to hydrate, repair, and protect your feet and help tackle common foot problems like dry and cracked heels, calluses, and nail fungus. Through his vast healthcare experience, Dave’s success stems from his ability to develop high-impact strategies and innovations for brands as well as securing transformative mergers and acquisitions.You have spent your career as a Brand Manager focused on healthcare products. What drew you to this space?Yeah. You know, that’s it, it’s a great question. About 20 years ago, I was at a little bit of a inflection in my career and I had actually popped out of brand management for a couple of years and I was about to get back in and I actually was down in Atlanta and I had a unique opportunity where I was choosing between two different roles. One was in the healthcare space with Novartis consumer care, and the other one was for a company down in Atlanta that makes some really sweet bubbling drinks.And I thought to myself, why would I rather work on brands that help people and facilitate healthy lifestyles? Or would I rather not work in perhaps what might seem like a sexier waiting area of carbonated beverages and more recognized brands, but I said, you know what, let me, let me go in the healthcare space because that’s clearly going to be around for a long time and just, you know, not to sound corny or cheesy, but the, the idea of helping people improve their lives was, was it, you know, It’s amazing. You’ve been with Kerasal for close to 3 years. What did the brand look like when you first joined compared to where it is at today?Yes. So it’s a really interesting brand. So carousel is in the foot care space and it, at the time it had two primary areas where it offered consumer products. One was for a post-op ring from nail fungus, and the other one was more for dry cracked feet.And they were nice little businesses, but one of the things that inspired me was the opportunity to try and take them to the next level. And they seemed a little bit under marketed as me. And I felt like if we got more marketing muscle and investment behind them, as well as innovated, I thought we could take it to the next level.And, and now we close to doubled over the past two and a half years. Through increasing our efforts, both in TV and traditional marketing vehicles like TV, but then also working with, with folks like yourself, the digital and social space. And then on top of that, we’ve also launched a really exciting new products that are extending the carousel brand name into other areas of foot care, such as what washes, what soaps.But masks. So really catering to consumers, desire for care. And it’s been really exciting because just over the past year or so, as much as the pandemic has been such a tremendous drain on a lot of businesses and vibes from a category perspective. But care has really and self care has really taken off as people have had more time to engage in, in taking care of themselves, but also because a lot of traditional means salons and pedicures and things like that.Haven’t been quite as, quite as accessible. So it’s been kind of an interesting intersection of. Of opportunity and growth to make the brain into an even higher level. So you’re saying that a lot of this growth in the past year at least is just because people are at home because they’re not going to the nail salon. So they’re doing all their, as you...