Tools of the Podcast Trade

J. Rosemarie Francis

Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and the strategies which sometimes hold them back from owning their genius. On Tools of the Podcast Trade, I discuss the tools and strategies we use in podcasting. Some episodes are interviews with industry experts and tool creators. read less
BusinessBusiness

Episodes

Build an Awesome Brand With Podcasting & Storytelling w/Graham Brown
Dec 1 2022
Build an Awesome Brand With Podcasting & Storytelling w/Graham Brown
In this interview, Graham Brown demonstrates how we can use storytelling to build our brands and connect with others. Graham thinks podcasting represents the conversations we no longer have with each other.  Takeaways:When you feel fearful or experience imposter syndrome remember that’s a sign for you to “choose yourself”.  So pick you. Because you’re the one your audience is waiting to hear.For business, a podcast is a great way to build our brand and influence people. It’s an excellent stage to create space for your audience and customers to connect with you and each other.“Imposter syndrome is not a barrier.  It’s  something that’s  telling us that we need to pick ourselves.” ~ Graham BrownTelling your story using a podcast as your stage helps you consistently place your brand or business in front of an audience.  Finally, through this podcast, I interviewed Graham, an entrepreneur in Singapore while vacationing in Mexico.That’s the power of podcasting!  We get to meet people we normally wouldn’t.Bio: Graham is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data-Driven B2B Podcast Agency in Singapore. (cont'd).Connect with Graham: www.grahamdbrown.comLooking for guests for your podcast?  Look no further. For award-winning, engaging guests, visit www.podmatch.comGot questions about podcasting? Attend the next meeting of the New West Podcasters Club.  Where podcasters come for answers.This podcast is hosted by Captivate, try it yourself for free.
From Drug Addict to Top Podcast Host & Coach w/TJ Bell
May 5 2022
From Drug Addict to Top Podcast Host & Coach w/TJ Bell
TJ Bell is the host of the top rated podcast Underground Reach and a podcast coach. But he wasn't always living his best life.TJ share his struggle with limiting beliefs and fight with drug and alchohol addiction.This show is about podcasting. But a podcast is a way for us to overcome our deepest fears and to soar to heights we didn't dream possible.TJ's story is about how one man found healing through podcasting. It's one more way a podcast can help you to not only heal from your own trauma. But you can gain clarity of purpose so you can serve others.Podcasting was the conduit that TJ used to define his purpose. To develop a schedule. To live with intention. Podcasting also helped TJ eliminate the excuses he made for not doing better in his life. Through podcasting he was able to change his story.Some Takeaways:03:53 - Do that thing that scares you the most08:48 - TJ's advice if you're struggling10:51 - Suggested starter podcast mic (Samsung QU2)15:56 - Traits of a successful podcasterConnect with TJ www.undergroundreach.comBio: TJ is a recovering Alcoholic & Drug Addict who decided to finally turn his life around not just for himself, but for his wife and four amazing children. He is now a Top 200 Rated Podcast Host in the Entrepreneurship category as well as a Podcast Coach and is on a mission to help those that feel buried by self-doubt and limiting beliefs, have breakthroughs and win in life and in business.This podcast was recorded using Riverside.fm  Podcast artwork created with CanvaTJ is another awesome guest from Matchmaker.fmJoin New West Podcasters ClubThis podcast is hosted by Captivate, try it yourself for free. Try Podpage to eliminate the struggles with starting a website for your podcast.Apply to #beaguest. Website: https://bit.ly/3xPnCyPConnect with Tools on Instagram
Keyword Research for SEO - Tips for a Better Podcast w/Brandon Leibowitz
Apr 21 2022
Keyword Research for SEO - Tips for a Better Podcast w/Brandon Leibowitz
If you're a blogger you are most likely familiar with keyword research and search engine optimization (SEO). But as a podcaster you might wonder how SEO can be used to boost your podcast. Brandon Leibowitz runs SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.Brandon shares his tips and strategies on how podcasters can use keyword research for SEO to grow their audience. Takeaways:01:38 SEO explained02:08 Use keywords correctly04:10 Google keyword planner06:46 Build credibility with Google ("know, like, and trust" )09:19 Use social media marketing to get more visibility, more awareness and more exposure13:53 Diversity your presence online. Don't depend on one platform to sustain your podcast business.16:00 Differentiate yourself from others by discovering your niche.Connect with Brandon and receive a free gift at www.seooptimizers.com/giftWatch Brandon on YouTubehttps://www.linkedin.com/in/brandonleibowitz/Instagram: @leibowitzbrandon | Twitter: @brandonleibsThis podcast was recorded using Riverside.fmAnother awesome guest from PodMatch.comJoin New West Podcasters ClubWebsite hosted by PodPageThis podcast is hosted by Captivate.fmThanks for listening. Don't forget to claim your free SEO gift from Brandon here.Please note that this page contains affiliate links which means I get a commission if you make a purchase after clicking a link. Thanks.