The Collective Co. Podcast

Rachael Meyers

The small business podcast dishing the tools, strategies and stories built for business growth. Listen in on inspiring success stories from fearless women who have shattered glass ceilings and paved their own way to the top. Listen in as we unwrap the journey, dissect strategies and learn from both wins and challenges. This podcast isn't just about dreams; it's about learning actionable steps. With each episode, we're aiming to equip you with the knowledge and confidence you need to achieve your business goals. Connect with us by visiting us online www.theccsouthshore.com or finding us on social @theccsouthshore Your host, Rachael Meyers, is founder of The Collective Co. workspace. Centered around women, focused on building community, connection, learning and growth! Rachael is a small business coach, branding expert, and Mom living seaside with a love for lifting women up and helping them make waves! read less
BusinessBusiness

Episodes

#87: Empowering Small Business Owners Through Technology
May 23 2023
#87: Empowering Small Business Owners Through Technology
In today's episode we are talking with William MacFee, an IT expert who answers the prayers of frustrated business owners who feel burdened by technology instead of empowered by it. Will was a licensed Reactor Operator at NC State for the school’s reactor before he worked for the United States Nuclear Regulatory Commission analyzing nuclear fuel designs. After two years at the federal government, he felt it was time to come home and joined his father’s IT firm. Since then, he’s used his engineering background to develop simple and thoughtful solutions to small business IT problems. When he’s not fixing servers or deploying cybersecurity solutions, Will likes to play guitar, brew his own beer, and build electronics. Will shares his background and his work. He talks through how he is working with clients and what many of their top needs are. We discuss the difference between home and business IT needs and how to protect yourself when working from home. Will shares tips on how to choose an IT provider and what to pay attention to. Additionally, he talks about security with apps and programs that we are potentially using for business and how to navigate safety while online. Connect with Will: WEBSITE: www.systemsupport.com LINKEDIN: https://www.linkedin.com/in/william-macfee-b3679554/ FACEBOOK: https://www.facebook.com/SystemsSupportCorporation/ When The CC was created one of the first things we did was meet with an accountant. She got us set up on QuickBooks pronto and we haven’t looked back! And, we promise, our dislike of math and all things finances is UP there! But, if we can do it, so can you! We couldn't recommend QuickBooks enough! It offers comprehensive features so you can spend less time crunching those numbers and more time managing all of those other small biz tasks. But, if you do love a good spreadsheet QuickBooks has all of the tools you’ll need – from automating accounting work, managing cash flow and (eek) preparing for tax time, QuickBooks can do it all and has become a trusted tool for our business! We invite you to try Quickbooks today: https://quickbooks.grsm.io/c60wdwa4r1bs
#86: From Celebrity Clientele to Launching Her Own Makeup Line
May 16 2023
#86: From Celebrity Clientele to Launching Her Own Makeup Line
In this episode we are talking with Christina Flach, a world renowned makeup artist with experience working with celebrity clientele, magazines, and big name brands. Christina has been featured in Vogue, People, Time, and Elle, as well as campaigns for Gucci, Louis Vuitton, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Macy’s, and Bloomingdales. She is also a makeup artist for NBC. Christina shares her background, her passion for makeup and what led her to create Pretty Girl Makeup. She also talks about the challenges she faced and what she did to overcome them.  She shares her secrets around turning your passion into a business and creating a high-value product.  Be ready to listen to an incredible story about beauty and self-realization! Connect with Christina: WEBSITE: www.Christinaflach.com INSTAGRAM: https://instagram.com/christinaflachmakeup?igshid=MDM4ZDc5MmU= Canva Pro is one of our absolute favorite tools — here at The CC we use Canva Pro every day for all things design. From creating web and printed content to designs for marketing, social media and more, Canva Pro is a must for our small business. Pssst, did we mention our founder has a Masters in Graphic Design and this is her number one tool of choice, not only for herself but for the CC Team and collaborators, because it is just that easy to use! Click the link to get started and try Canva Pro FREE for 30 days. https://partner.canva.com/9WZ2QE
#85: Helping Women Find the Joy and Fun in Fitness
May 9 2023
#85: Helping Women Find the Joy and Fun in Fitness
In this episode we are talking with Carly Fauth, fitness instructor, and creator of the FitFunYOU 66 Day Fitness Mentorship Program. Carly’s goal is to help women develop a solid base and an understanding of how to create and maintain a fitness schedule for themselves. Her hope is that all of her clients find a routine that they actually enjoy, so they can maintain a healthy lifestyle for the rest of their lives. Carly shares her background, what led to the creation of the FitFunYOU Program and how it has impacted her clients. She also shares some advice on how to find the joy and fun in fitness and how it can help to develop a women's confidence. We talk about health, inspiration and FUN! Connect with Carly: WEBSITE: https://www.fitfuncarly.com/ INSTAGRAM: https://www.instagram.com/fitfuncarly/ FACEBOOK: https://www.facebook.com/groups/304765653974744/ You may have heard us talk about this before but the key to our email marketing game is by far, Flodesk. We’ve been using it here at The CC for years now and what we love about it most are the pre-templated designs that look so professional. Add in easy tools and integrations that keep us on brand. We’re also huge fans of creating workflows for our various audiences! Creating and sending emails is one of the easiest tasks on our to-do list! Click below to get 50% off of your Flodesk subscription! Email marketing just got easier and more beautiful! https://flodesk.com/c/RF513I
#84: Edgeless Swimwear that is Making Waves in the Industry
May 2 2023
#84: Edgeless Swimwear that is Making Waves in the Industry
In this episode we are talking with Heyley Segar, the founder of Onewith: a women's swimwear startup that disrupted the swimwear market, so that women don't feel like they need to change themselves. Dig-free, elastic-free, and edgeless, Onewith consistently goes viral with their problem-solving product that women adore nationwide. Heyley shares her background, the incredible story of the establishing of Onewith and what makes her product so unique. She also shares about the creation of Onewith–from conception all the way through to the physical product–including the patent process and the endless work that goes on behind the scenes.  Connect with Heyley: WEBSITE: https://onewithswim.com/ INSTAGRAM: https://www.instagram.com/onewithswim/ TIKTOK: https://tiktok.com/@onewithswim We have a small but mighty team of two here at The CC and we know first hand how hard running a small business is. We handle pretty much everything in-house from our marketing, social media, website design, day-to-day operations, finances and so much more. There are always tasks on our list! Enter ToDoist — an incredible organization tool that helps us keep track of all of our to-do’s! You can create lists for multiple projects, delegate tasks, create deadlines, track progress, prioritize items, invite collaborators and so much more. We love getting all of the things out of our heads and onto our list where we can check them off! Give ToDoist a try today and get two months of ToDoist Pro for FREE by clicking the link. https://doist.grsm.io/sharesummer-rachaelmeyers6900
#83: Talking Self Assurance and Mental Health
Apr 25 2023
#83: Talking Self Assurance and Mental Health
In this episode we are talking with Courtney Culnane, a therapist, business owner and podcaster who helps make peoples’ lives better by building self-assurance. After over a decade in private practice, she was inspired to help people on a larger scale, so she opened up a boutique counseling agency for mental health therapy, Leeward Counseling. Courtney also hosts a podcast, Time For Your Mind, which is a weekly dose of applicable therapeutic skills to increase self-assurance to improve your relationships, communication, success and overall happiness. This has blossomed into her self taught courses, Starboard Growth Programs. Courtney shares her background, how and why she started Leeward Counseling and what she offers to her clients. She also reveals some secrets of self assurance and dives into why focusing on mental health is so important, especially for moms.  Connect with Courtney: WEBSITE: http://leewardcounseling.com/ WEBSITE (Starboard Growth Programs): https://starboardgrowth.mykajabi.com/ INSTAGRAM: https://www.instagram.com/courtneyculnane/?hl=en Listen to Courtney’s Podcast, Time For Your Mind: https://spotifyanchor-web.app.link/e/DElmUtMC2wb Thank you for our sponsor: You may have heard us talk about this before but the key to our email marketing game is by far, Flodesk. We’ve been using it here at The CC for years now and what we love about it most are the pre-templated designs that look so professional. Add in easy tools and integrations that keep us on brand. We’re also huge fans of creating workflows for our various audiences! Creating and sending emails is one of the easiest tasks on our to-do list! Click below to get 50% off of your Flodesk subscription! Email marketing just got easier and more beautiful! https://flodesk.com/c/RF513I
#81: Talking Commercial Realty for Entrepreneurs
Apr 11 2023
#81: Talking Commercial Realty for Entrepreneurs
In this episode we are talking with Dave Ellis, the founder of Ellis Realty Advisors. Prior to launching his own business, Dave was the top producing broker for Jack Conway for four consecutive years and has completed over $250,000,000 worth of lease and sale transactions. Ellis Realty Advisors specializes in commercial leasing and sales, investment sales, development consulting, business brokerage and property management solutions. Dave shares his background, work, and details of the commercial real estate market as it relates to small businesses. He also reveals what small businesses usually struggle with while looking for space and how he helps them to overcome that. Moreover, Dave offers some advice and tips for small business owners about where to start when they’re thinking about a brick and mortar space. Connect with Dave: FACEBOOK: https://www.facebook.com/ellisrealtyadvisors/?modal=admin_todo_tour TWITTER: https://twitter.com/realty_ellis LINKEDIN: https://www.linkedin.com/in/davidelliscre When The CC was created one of the first things we did was meet with an accountant. She got us set up on QuickBooks pronto and we haven’t looked back! And, we promise, our dislike of math and all things finances is UP there! But, if we can do it, so can you! We couldn't recommend QuickBooks enough! It offers comprehensive features so you can spend less time crunching those numbers and more time managing all of those other small biz tasks. But, if you do love a good spreadsheet QuickBooks has all of the tools you’ll need – from automating accounting work, managing cash flow and (eek) preparing for tax time, QuickBooks can do it all and has become a trusted tool for our business! Try Quickbooks today: https://quickbooks.grsm.io/c60wdwa4r1bs
#80: How Her Coworking Space Inspired the Next Venture
Apr 4 2023
#80: How Her Coworking Space Inspired the Next Venture
In this episode we are talking with Jill Kaufenberg, a serial entrepreneur and the founder of Lift Bridge Cowork and Chopper Mill. She founded Lift Bridge in 2019 after renovating the 1885 building to its original design.  Jill found inspiration for her second business, Chopper Mill, from the members who came through her door every day.  She was also inspired by her son who constantly would "misplace" his mittens, so she took the leap to found Chopper Mill, Inc., a premium children's mitten company which and the mittens are designed by Jill in Minnesota in 2020 and tested by her own kids. Jill shares her background and how she came up with the idea of creating a coworking space. She dives into tips for entrepreneurs who are looking to create and expand their coworking business. Jill also shares what keeps her inspired in the day to day and what it was like stepping into the apparel industry.   Connect with Jill: WEBSITE: www.choppermill.com INSTAGRAM (Chopper Mills, Inc.): https://instagram.com/choppermillinc INSTAGRAM (Lift Bridge Cowork): https://www.instagram.com/liftbridge_cowork/ Canva Pro is one of our absolute favorite tools — here at The CC we use Canva Pro every day for all things design. From creating web and printed content to designs for marketing, social media and more, Canva Pro is a must for our small business. Pssst, did we mention our founder has a Masters in Graphic Design and this is her number one tool of choice, not only for herself but for the CC Team and collaborators, because it is just that easy to use! Click the link to get started and try Canva Pro FREE for 30 days. https://partner.canva.com/9WZ2QE
#78: Productivity Challenge Part Five, On and Off and the Wheel of Life
Feb 8 2023
#78: Productivity Challenge Part Five, On and Off and the Wheel of Life
Honing in on your productivity is vital to setting yourself up for success and balancing all of your responsibilities, needs and roles. Enter our 2023 productivity challenge. This challenge is uniquely designed to help you feel more organized, intentional and productive while gaining back some of the passion and excitement that leads to achieving true results. Life is full of distractions so how do we make the most of the time we have in order to be our most productive selves? We've gathered simple tools, tips and practices together to make it easy and to ensure you feel inspired to keep going througout the challenge. Join in the challenge today and gain access to our FREE challenge workbook that includes all of the tools we'll be using along the way. Get ready to kickstart your year in the best way possible. Grab your free workbook below. GET MY CHALLENGE FREEBIES Thank you to our sponsors! If you’ve been thinking about starting a Podcast of your very own I want to share about the tool that we use here for this very podcast. That tool is Zencastr. Zencastr allows you to record, edit, distribute and even monetize your podcast! This platform makes it SO easy! You can record with or without video, easily edit and utilize their smart filters for perfect sound quality, track your analytics and even start monetizing. We’ve been using Zencastr since the start of our podcast and they keep adding even more incredible tools. Use my special link zen.ai/collectiveco and use collectiveco (all lowercase) to save 30% off your first three months of Zencastr professional. #madeonzencastr
#77: Productivity Challenge Part Four, The Three S's
Feb 1 2023
#77: Productivity Challenge Part Four, The Three S's
Honing in on your productivity is vital to setting yourself up for success and balancing all of your responsibilities, needs and roles. Enter our 2023 productivity challenge. This challenge is uniquely designed to help you feel more organized, intentional and productive while gaining back some of the passion and excitement that leads to achieving true results. Life is full of distractions so how do we make the most of the time we have in order to be our most productive selves? We've gathered simple tools, tips and practices together to make it easy and to ensure you feel inspired to keep going througout the challenge. Join in the challenge today and gain access to our FREE challenge workbook that includes all of the tools we'll be using along the way. Get ready to kickstart your year in the best way possible. Grab your free workbook below. GET MY CHALLENGE FREEBIES Thank you to our sponsors! If you’ve been thinking about starting a Podcast of your very own I want to share about the tool that we use here for this very podcast. That tool is Zencastr. Zencastr allows you to record, edit, distribute and even monetize your podcast! This platform makes it SO easy! You can record with or without video, easily edit and utilize their smart filters for perfect sound quality, track your analytics and even start monetizing. We’ve been using Zencastr since the start of our podcast and they keep adding even more incredible tools. Use my special link zen.ai/collectiveco and use collectiveco (all lowercase) to save 30% off your first three months of Zencastr professional. #madeonzencastr