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Rocket Fuel: Youth Marketing

Rocket

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.


Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).


He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.


This is Rocket Fuel.


Hosted on Acast. See acast.com/privacy for more information.

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Episodes

International Womens Day 2024. The Year of Inspiring Inclusion
Mar 6 2024
International Womens Day 2024. The Year of Inspiring Inclusion
In this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking with 3 members of the Rocket Team about their experiences in their specialist fields. 1st we will have Chelsea Baldwin who is one of our Campaign Managers who also works in making content too. She will be talking you through how audiences today view IWD and how brands are reacting to the conversation. Next we are chatting with Olwyn our Paid Media Specialist. She will be telling us all about herself and her 10 year long experience in the industry whilst also being a mother and how this has influenced her thoughts on how we should be talking to women in campaigns. Then we go to one of our latest hires here at Rocket, Denise Louise Barzey Riley who is one of our Senior Campaign Managers and heads up our Publishing clients. She will be talking about her experiences as a self professed people manager and how the talk of diversity has changed in industries that talk to a female audience. We will be back with Season 6 of Rocket Fuel later in the year! Don't forget if you liked this to give it a review and a rating on your podcatcher of choice it really does make a difference. And if you would like to be a guest reach out———————Follow Sophie on LinkedIn (https://www.linkedin.com/in/sophiethirlwell/)Follow Chelsea on LinkedIn (https://www.linkedin.com/in/chelseabaldwin58/)Follow Olwyn on LinkedIn (https://www.linkedin.com/in/olwynwalsh/)Follow Denise on LinkedIn (https://www.linkedin.com/in/denise-louise-barzey-riley-a85b99b1/)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq) Follow Rocket on LinkedIn (linkedin.com/company/thebigshot) wearerocket.co.uk/Rocket Fuel is the industry podcast bought to you by Rocket Audio the team at the award winning Rocket Youth & Parent Marketing Experts.It is Hosted and Produced by James Erskine (https://www.linkedin.com/in/jameserskine/)And Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Nathaniel Hunter on AI, The Future of Interactive Play in Family and How Technology will Benefit the Next Generation
Feb 7 2024
Nathaniel Hunter on AI, The Future of Interactive Play in Family and How Technology will Benefit the Next Generation
Nathaniel Hunter is someone who is taking play into the future. His company D1srupt1ve (no the 1’s are supposed to be there) partnered up with the toy giants Mego to bring back a classic some of our listeners may recognise. The 2-XL robot. It has had many forms over the years but this time its pushing the world just a little bit further with the thanks to AI. We talk with Nathaniel about AI ethics and the future of it. How it works in a family setting to improve mental health in a semi-screen free way to blend in to every part of a day from brushing your teeth to telling a joke. We talk about Mego and its history of pushing out innovative toys and always betting on the future of play. 2-XL even chimes in to have a chat with James as they go on a little adventure and James tries to see what the limits are… all in the name of research and children's safety. Then Nathaniel gives us their rocket fuel for todays episode.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Nathaniel on Linkedin (https://www.linkedin.com/in/nahunter/)https://d1srupt1ve.wpenginepowered.com/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
The Toy Fair 2024, Precise TV, Casdon, Craft Buddy, Xootz
Jan 31 2024
The Toy Fair 2024, Precise TV, Casdon, Craft Buddy, Xootz
We are on location! Yes how exciting we were at one of the most interesting events in the calendar year The Toy Fair in London. We went along and were very kindly guests of the kind people at Precise TV and we got chatting with them about what they do and how they help their clients reach audiences more effectively in a growing digital world. We then hit the floor and met up with Casdon the people behind your child's favourite real world role play activity be it Henry Vacuums, Dyson, DeLonghi espresso machines all made for children to learn about the world around them via play. We also met up with Craft Buddy a brand that is getting kids off screens and making art instead... more specifically crystal art and we learn about how they are talking to children today. Then in our final section of this incredibly special episode we talk with Xootz who are the people behind the kids getting out and about on all kinds of ride on toys from skateboards, scooters, electric vehicles and more and they along with all our other guests this episode of course give us their incredible insights and more importantly their rocket fuels!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Check out Precise TV https://www.precise.tv/Check out Casdon https://www.casdon.com/Check out Craft Buddy https://www.craftbuddyshop.com/Check out Xootz https://www.xootz.co.uk/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Using Tech To Transform The School Run (Rachel Beech)
Jan 19 2023
Using Tech To Transform The School Run (Rachel Beech)
Welcome back to Rocket Fuel!This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the school run and more.We talk to her about where she got started and why being a tech head helped her get ahead of the game and why working with todays younger humans is rewarding in multiple ways.We also discuss We Are Fetch, why was it needed, how it works and ways its being used right now to make not only the school run and play dates easier to organise for parents and schools but also that more important part safer.And then we ramble around the topic of parents as an audience to brands and how some but not all may not be reaching the full potential of a youth audience by just talking to the ones with the money. And then we move on to our headlining question of Rachel's Rocket Fuel where she has some amazing advice.We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Rachel on Twitter (twitter.com/fetchingrach)Follow Rachel on Instagram (instagram.com/fetchingrach/)Contact Rachel on LinkedIn (linkedin.com/in/rachelbeech)https://www.wearefetching.com/ Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
Screen Time and Technology: Finding the Balance (Becca Caddy, Tech Journalist & Author)
Mar 4 2021
Screen Time and Technology: Finding the Balance (Becca Caddy, Tech Journalist & Author)
Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, the topic of technology is polarising. We either hear from tech evangelicals or the tech reluctant; those guilt-ridden by how much of their daily line of sight centres around a screen. To cut through the drama and hyperbole, we invited Becca Caddy onto the podcast, a tech enthusiast and writer, aiming to help us live harmoniously with technology, rather than be consumed by it.Once but a local paper writer, two degrees later, and an eclectic catalogue of copywriting gigs here and column writing there, Becca Caddy is now a freelance technology writer, journalist, and author. Join us this week as she chats through her new book, her career, and the future of technology.This is Becca Caddy’s Rocket Fuel.Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Becca on Twitter (twitter.com/beccacaddy)Follow Becca on Instagram (instagram.com/beccacaddy)Connect with Becca on LinkedIn (linkedin.com/in/beccacaddy)beccacaddy.com/ Hosted on Acast. See acast.com/privacy for more information.
Retro Rocket Fuel: Our Favourite Episodes
Feb 18 2021
Retro Rocket Fuel: Our Favourite Episodes
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’Welcome to Retro Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Team RocketConnect with Daniel on LinkedIn: inkedin.com/in/danieljohncollinsConnect with Sophie on LinkedIn: linkedin.com/in/sophiethirlwellConnect with Georgia on LinkedIn: linkedin.com/in/georgia-henry-61955318aRory Sutherlandtwitter.com/rorysutherland)linkedin.com/in/rorysutherlandPaul Samuelslinkedin.com/in/paul-samuels-7164834/Mariel RichardsLinkedIn linkedin.com/in/marielno/twitter.com/galdemzineinstagram.com/galdemzinegal-dem.com Hosted on Acast. See acast.com/privacy for more information.