No BS Business School

Jan Ditchfield

The podcast for small business owners and solopreneurs to get the straight talk on how to turn your passion into a profitable business. Join Jan Ditchfield, award winning business strategist and online educator as she answers all your business questions and dives deep into the REAL things you need to know about starting and growing a business, how to increase your sales, create a marketing plan for your business and master the business strategies that matter. If you’re looking for business tips as a solopreneur without the fluff, you’re in the right place. This show will help answer questions like: How do I start an online business? How to I create a business plan? How can I grow my business? How to launch a program or course? How to grow my email list? How to make sales from social media? How to create a sales funnel? How to stand out in my market? How to build a business while caring for my family?

#121: How to Set Goals for Your Best Year Ever in Business
5d ago
#121: How to Set Goals for Your Best Year Ever in Business
If you're ready to have your best year ever in your business, you need to take a good look at how you're setting goals. And, if the idea of trying to understand how to set yourself up for success in the new year feels overwhelming, I've got you covered in this episode. Success in business isn't accidental or luck. It's about setting goals and knowing the small actions you need to take in order to achieve them. I'm going to walk you through my 6 buckets in business that I always set goals against and how you can apply the same approaches in your own. And you might be surprised to hear why I strongly believe that success should be measured not only on what we accomplish in our day to day, but how it makes us feel when we're doing it.In this episode I'm breaking down...The best way to do a year end evaluation of your business and the key buckets to be reviewing How to know what to keep and what to drop in your business as you move into the new yearHow to set intentional goals with a money mindsetAnd, how I run an annual review in my own business to set myself up for growth year after yearIf you're looking for some guidance to set big goals, stay accountable and remain motivated to keep moving forward on the hard days, you're going to love this episode. ***************************************************************************************If you're tired of hearing the same tired, cookie cutter advice and are ready for a fresh approach to setting yourself up for business success in the new year, then join me in my ultimate FREE annual training. The Online Entrepreneur Event is taking virtual learning to a whole new level and I'm saving a spot for you.When you join me on December 19th & 20th, you'll get action taking information including: Endless gems and industry secrets from leaders in online businessA community unlike any other filled with goal diggers just like youAnd, a bucket load of inspiration to not only chase your dreams in 2023, but the strategies you need to reach themGrab your spot today and let's show 2023 who's boss!
#120: How to Change Your Sales Mindset to Make More Money in Your Business with Helen Walker
Nov 25 2022
#120: How to Change Your Sales Mindset to Make More Money in Your Business with Helen Walker
When I say sales, you say? Sleazy? Pushy? Manipulative? If you're not a fan of selling, I get it! And so does my guest and good friend, Helen Walker.As consumers it's normal to question the offers that are being sold to us and to be a little skeptical about the tactics that are being used to convince us to buy. But, when we carry those mindset issues into our business it can really slow down our growth.In this episode, Helen and I unpack some of the biggest mindset blocks that we have as women in business that are holding us back from reaching our full potential.We talk about...When free content should end and payment should begin for our expertise How to get comfortable asking for money when you're a purpose-driven business ownerWhy we need to learn to say 'no' more in business without explanation and set up better boundaries in our business practicesHow to put reframe your thinking about selling so you can increase your sales without feeling unauthentic If you're struggling with your sales process and need some tough love to help you get your money mindset in place, this is the episode for you. About Helen Walker:Helen Walker, self-confessed neuroscience geek, knows first hand how building a business brings challenges, overwhelming stress and impostor syndrome. Without the mental strength to manage her emotions, building her first business felt like an everyday uphill struggle. Now, Helen helps female entrepreneurs step off that emotional roller coaster and build unshakable self-belief giving them the confidence to show up be visible, overcome their fear of selling and finally charge what their programs and services are worth! Her transformational 6 month group coaching and accountability program, A Confident New You, gives women in business a practical psychological system to retrain their brain and reprogram unhelpful thoughts beliefs, emotions and behaviours. Helen is passionate about up-skilling women and providing the tools that will finally allow them to get out of their own way, get unstuck and create an extraordinary life and business they love.Check her out on the web and follow her on the 'Gram! Let’s get friendly on social: FacebookInstagramI’d love to hear from you! Please rate and review this podcast. If you have any suggestions for topics, feel free to DM me on any of my socials or send me an email! Subscribe below to The Impactful Life Podcast and be the first to know when a new episode drops! Apple PodcastsGoogle PodcastsSpotifyAmazon MusicJoin Jan every Tuesday and Friday as she dives deep into the REAL things you need to know about starting or growing a business, how to make more money, create more impact, market your business and teaches you the business strategies that matter.This podcast is produced, mixed and edited by Cardinal Studio. Visit www.cardinalstudio.co for more information
#119: Why Live Launches Work...You're Just Doing Them Wrong
Nov 22 2022
#119: Why Live Launches Work...You're Just Doing Them Wrong
Are you hearing crickets every time you go to sell your online offer?There's a lot of arguing in the online space lately whether live launching your course or membership is the right way to sell. After more than 20 years using live launches to make money, I can say with a lot of certainty they work...if you're doing it correctly.In this episode I'm breaking down a few of the reasons why you might be struggling to get traction selling your offer online and how to correct that so you can start making more money in your business.You'll learn...Why you don't want to rely on live launches for all of the income in your businessHow implementing a strategy into your launch planning will set you up for successAnd, why you should ignore the online guru advice if you want to start making more salesIf you're tired of struggling to grow the revenue in your online business and want an easier way to sell your programs, products or services this is the episode for you.**************************************************************************Doors are officially open to enroll in my highly respected coaching program, Capital Campaign Formula - a proven and highly strategic sales system that takes you step by step through how to create a 6-figure annual campaign plan for a product, service or program based business.Capital Campaign Formula is the only personalized coaching program of its kind on the market that not only teaches you how to create a 12-month sales plan based on conversion techniques only used in the charity sector, but also what to say and the exact actions to take in order to create highly engaged campaigns that result in consistent 6-figure years in your business time and time again.You can access one of ONLY 6 seats in the Capital Campaign Formula - enroll here today!
#118: How to Easily Sell Your Online Offer - NO BS FUNNEL AUDIT with Jasmine Mays Fitness
Nov 18 2022
#118: How to Easily Sell Your Online Offer - NO BS FUNNEL AUDIT with Jasmine Mays Fitness
How can you build an online funnel that leads people into your paid offer without overcomplicating the process?Listen to my funnel audit with Jasmine Mays where I break down how to create a easy sales system to fill her monthly fitness challenges. On this episode we discuss...How to use traditional sales techniques online to increase conversionsThe best way to set up a sales email sequence that people want to readHow to set up a Community Cultivation Magnet to sell without using paid adsIf you're looking for a new way to sell your online offer without the overwhelm, this is the episode for you!**************************************************************************Doors are officially open to enroll in my highly respected coaching program, Capital Campaign Formula - a proven and highly strategic sales system that takes you step by step through how to create a 6-figure annual campaign plan for a product, service or program based business.Capital Campaign Formula is the only personalized coaching program of its kind on the market that not only teaches you how to create a 12-month sales plan based on conversion techniques only used in the charity sector, but also what to say and the exact actions to take in order to create highly engaged campaigns that result in consistent 6-figure years in your business time and time again.You can access one of ONLY 6 seats in the Capital Campaign Formula - enroll here today!
#116: Automation Tips for the Smart Business Owner with Ruheene Jaura
Nov 11 2022
#116: Automation Tips for the Smart Business Owner with Ruheene Jaura
Creating automations in your business is an investment into your growth and will give you back time every day to focus on the things that inspire you, instead of bog you down.Yet, very few business owners are utilizing the power of optimization in their day to day. Automations are often called impersonal or spammy, but when done correctly they are a gamechanger for the growth of your business. My guest, Ruheene Jaura (aka The Bot Gal), joins me to share simple ways to implement automation into your business regardless of what stage it is at.In this episode we talk about...The importance of automating your online business, from content marketing to sales processes How small businesses can automate an incredible customer experience without a big budget, expensive team or burning out in the process The importance of automated lead nurturing and follow up sequences, and what they mean for your conversion rates (hello consistent sales!)If you're ready to free up time in your business while still continuing to make sales, this is the episode that will help you learn how!About Ruheene JauraHer superpower involves setting up marketing systems and automation for business owners who value their time above all else- and realize that scaling a business requires working smarter not harder. If you are an agency or small business looking to grow an email list and make more sales in a sustainable, systematic way, Ruheene has you covered. Follow Ruheene on the 'Gram and join her free Workshop here.***********************************************************Save your seat in 6-FIGURE SUCCESS: A LIVE Sales Bootcamp for Online Business Owners.Learn the 3 most effective strategies to create CONSISTENT revenue in your business without the overwhelm. 6-Figure Success is the ultimate LIVE sales bootcamp…and it’s FREE.Join me for 5-days of trainings and get ready to challenge your own assumptions about what it takes to create a profitable sales plan that transforms your life and your business.Grab your spot here >>> janditchfield.co/join
#115: I'm Quitting Reels and This is Why
Nov 8 2022
#115: I'm Quitting Reels and This is Why
I’m quitting reels! At least for a while and I'm breaking down the why behind my decision on this episode of the show.When reels first became a thing, I vowed I would never do them. I was so against the idea of them that I actually said once “my brand doesn’t do reels”. Which is laughable now, because if you follow me on social media you’ll know that I do a lot of reels.As a business owner, I’m creating content because it’s part of my marketing plan to attract new leads into my world. So I’m always focused on making content that will grow my business opportunities and also nurture the people who I’m already connected with. But I’m also not a content creator – I’m a business owner, so I look at everything through the lens of what’s the return on investment. With reels, it takes a lot of time and when I was putting out 5 or more a week, that was a huge time investment. But when they were getting thousands of views and led to business, then it was worth it effort. Now I can spend a couple hours on a reel, put it out and it will get maybe a couple of hundred views…if I’m lucky. And with zero return on that investment, the data is speaking very loudly to me…it’s time for a change. So I’m quitting reels and in this BTS episode I'm breaking down what I'm focusing on instead.***********************************************************Save your seat in 6-FIGURE SUCCESS: A LIVE Sales Bootcamp for Online Business Owners.Learn the 3 most effective strategies to create CONSISTENT revenue in your business without the overwhelm. 6-Figure Success is the ultimate LIVE sales bootcamp…and it’s FREE.Join me for 5-days of trainings and get ready to challenge your own assumptions about what it takes to create a profitable sales plan that transforms your life and your business.Grab your spot here >>> janditchfield.co/join
#114: How to Set Up Your 6-Figure Sales Funnel (Podcast Workshop Day 5)
Nov 4 2022
#114: How to Set Up Your 6-Figure Sales Funnel (Podcast Workshop Day 5)
5 Days to Clarify Your 6-Figure Sales Plan - Day #5I've saved the best for last! We're talking about setting up your funnel on the final episode in this podcast series.What I'm going to teach you today is what I specialize in. And, that's how to set up a sales funnel based on techniques that are only used in the charity sector and lead to conversion rates that produce consistent revenue. In this last episode in my 5-part series, I'm breaking down how to set up the three phases of your campaign funnels - the Quiet phase, the Public Phase and the Solicitation Phase so you can reach your revenue goals. In this episode you'll learn...​How to set up the Quiet Phase of your campaign funnel so you can grow your leadsThe best way to utilize your sales opportunities in the Public Phase of your funnelThe best tactics to use when you're in the Solicitation Phase of your funnel so you can close more sales A few of the top tips and tactics to optimize your funnelsWhy tracking your data and leads will maximize your success and your conversionsVisit janditchfield.co/planner and grab your free workbook to help outline your campaign strategy.***********************************************************Save your seat in 6-FIGURE SUCCESS: A LIVE Sales Bootcamp for Online Business Owners.Learn the 3 most effective strategies to create CONSISTENT revenue in your business without the overwhelm. 6-Figure Success is the ultimate LIVE sales bootcamp…and it’s FREE.Join me for 5-days of trainings and get ready to challenge your own assumptions about what it takes to create a profitable sales plan that transforms your life and your business.Grab your spot here >>> janditchfield.co/join
#113: One of the Best Ways to Boost Sales - Using Urgency to Sell (Podcast Workshop Day 4)
Nov 3 2022
#113: One of the Best Ways to Boost Sales - Using Urgency to Sell (Podcast Workshop Day 4)
5 Days to Clarify Your 6-Figure Sales Plan - Day #4Urgency is a powerful psychological sales tactic that can fast track the buying decision and triggers fear of missing out on something.But...it needs to be also used with caution. Because if it’s not done carefully you can quickly find yourself in the land of bro marketing.On the fourth episode of my podcast series, I'm sharing with you how to use urgency to increase your sales ethically. In this episode you'll learn...​What urgency is and how to use it ethically to grow your salesThe best ways to use this tactic with real examples of how to add it to your sales planWhy you want to use urgency carefully in your business so you don't come across as inauthentic  How this tactic will help you grow your sales regardless of whether you're selling a product, service or program Visit janditchfield.co/planner and grab your free workbook to help outline your campaign strategy.***********************************************************Save your seat in 6-FIGURE SUCCESS: A LIVE Sales Bootcamp for Online Business Owners.Learn the 3 most effective strategies to create CONSISTENT revenue in your business without the overwhelm. 6-Figure Success is the ultimate LIVE sales bootcamp…and it’s FREE.Join me for 5-days of trainings and get ready to challenge your own assumptions about what it takes to create a profitable sales plan that transforms your life and your business.Grab your spot here >>> janditchfield.co/join
#112: How to Qualify Your Leads So You Can Increase Your Sales (Podcast Workshop Day 3)
Nov 2 2022
#112: How to Qualify Your Leads So You Can Increase Your Sales (Podcast Workshop Day 3)
5 Days to Clarify Your 6-Figure Sales Plan - Day #3What's the magic to getting your sales conversion rates to go through the roof?Qualifying your leads! In the third episode in my 5-part series, I'm breaking down how to sell to the right people, the right way......AND  how using a Community Cultivation Magnet will accelerate the process of building meaningful relationships with your potential customers.In this episode you'll learn...​What lead qualification is and why it will change the sales in your business How to identify the people you'd like to cultivate in order to increase your sales Why asking specific questions will lead to more sales in your business How to cultivate the relationships with your potential customers so they feel valued and want to buy from youVisit janditchfield.co/planner and grab your free workbook to help outline your campaign strategy.***********************************************************Save your seat in 6-FIGURE SUCCESS: A LIVE Sales Bootcamp for Online Business Owners.Learn the 3 most effective strategies to create CONSISTENT revenue in your business without the overwhelm. 6-Figure Success is the ultimate LIVE sales bootcamp…and it’s FREE.Join me for 5-days of trainings and get ready to challenge your own assumptions about what it takes to create a profitable sales plan that transforms your life and your business.Grab your spot here >>> janditchfield.co/join
#111: How to Set Sales Goals & Attract Leads with Ease (Podcast Workshop Day 2)
Nov 1 2022
#111: How to Set Sales Goals & Attract Leads with Ease (Podcast Workshop Day 2)
5 Days to Clarify Your 6-Figure Sales Plan - Day #2Do you worry about where the money in your business is going to come from each month?On the second episode in my podcast series, I'm breaking down how to establish your sales goals so you never need to worry about that again! A well planned campaign strategy will lay out the roadmap for you to follow, and ultimately lead to financial success. But first, we need to set some targets to achieve.On this episode, you'll learn...​How to set your yearly revenue goals so you can reach themHow to framework your yearly campaign by breaking down the overall goalWhy understanding your data and knowing how to track the right things will ensure your successHow to set up your lead generation process that converts them to customersVisit janditchfield.co/planner and grab your free workbook to help outline your campaign strategy.***********************************************************Save your seat in 6-FIGURE SUCCESS: A LIVE Sales Bootcamp for Online Business Owners.Learn the 3 most effective strategies to create CONSISTENT revenue in your business without the overwhelm. 6-Figure Success is the ultimate LIVE sales bootcamp…and it’s FREE.Join me for 5-days of trainings and get ready to challenge your own assumptions about what it takes to create a profitable sales plan that transforms your life and your business.Grab your spot here >>> janditchfield.co/join
#106: How to Convert More Customers Using the 5 Stages of Awareness
Oct 18 2022
#106: How to Convert More Customers Using the 5 Stages of Awareness
If you want to go from becoming good at sales to being great at sales, what you need to narrow down on is understanding how aware your potential customers are of their own problem.Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward.In this episode you'll learn...What the 5 stages of awareness are and why you need to know themHow to create content that speaks directly to your ideal customerAnd, how to move people through your funnel authentically without using unethical sales tacticsIf you're looking to grow you sales, understand your customers on a deeper level and be able to create content that drives them toward buying from you, this is the episode for you. *************************************************************************************Let’s get friendly on social: FacebookInstagramI’d love to hear from you! Please rate and review this podcast. If you have any suggestions, feel free to DM me on any of my socials or send me an email! Subscribe below to No BS Business School and be the first to know when a new episode drops! Apple PodcastsSpotifyGoogle PodcastsThe path to success in business shouldn’t be a mystery. It takes planning, mastering the boring stuff and learning to ignore advice that will never serve you. Each Tuesday and Friday, join Jan as she shares strategies to help you grow your business without the fluff, gimmicks & nonsense that is filling your feed on the ‘Gram. This podcast is produced, mixed and edited by Cardinal Studio. Visit www.cardinalstudio.co for more information.
#105: What's the secret to your first $100k? Not what you're being told.
Oct 14 2022
#105: What's the secret to your first $100k? Not what you're being told.
What's the key to making your first $100,000 in your business?It's actually not what the gurus are telling you it is.In my new series, I'm breaking down common online business advice and exploring whether it's fact or fiction.I sat through an online webinar recently and my eyes almost rolled to the back of my head when I heard this advice being handed out... "The key to making your first $100,00 is figuring out how to get customers."If only it was that easy! There's a significant difference between customer acquisition and customer retention. One of them will help you get to 6-figures a whole lot faster. But which one and why?  If you're looking for some fast facts on business growth so you can stop wasting time on advice that won't serve you, this is the episode for you. *************************************************************************************Let’s get friendly on social: FacebookInstagramI’d love to hear from you! Please rate and review this podcast. If you have any suggestions, feel free to DM me on any of my socials or send me an email! Subscribe below to No BS Business School and be the first to know when a new episode drops! Apple PodcastsSpotifyGoogle PodcastsThe path to success in business shouldn’t be a mystery. It takes planning, mastering the boring stuff and learning to ignore advice that will never serve you. Each Tuesday and Friday, join Jan as she shares strategies to help you grow your business without the fluff, gimmicks & nonsense that is filling your feed on the ‘Gram. This podcast is produced, mixed and edited by Cardinal Studio. Visit www.cardinalstudio.co for more information.