The Startup CPG Podcast

Startup CPG

A podcast from Startup CPG - highlighting stories from founders working towards a better food system and industry insights from experts to give you a better chance at success.

#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards
Sep 15 2022
#61 It's Shelfies Time! Finalists, Winners, and Trends from Startup CPG's 2022 Awards
If you are listening to this episode on release day, you may notice it's not Tuesday! That's because I wanted to bring you the Startup CPG news hot off the press: a recap of the 2022 Shelfie Awards! If you aren't aware, we have our very own annual industry award competition at Startup CPG, and yesterday was the Second Annual Shelfies Awards Ceremony, proudly sponsored by Trax Retail, where we recognized the most promising emerging food & beverage brands. Startup CPG wanted to create opportunities for industry recognition with no entry fee, no essays, and only for emerging brands. We had over 300 brands submit over 600 products! Finalists were chosen in 13 categories, and then last night, we had a live awards show with 200 people across the country, virtual and in-person, where 14 winners were announced (there was one tie!). I thought it'd be fun to get an event debrief and learn more about the awards from Jenna Movsowitz, head of marketing and editor of “The Spotlight” at Startup CPG. We didn't have time to discuss every winner and finalist, even though we love them all so much, so I've linked in the show notes the magazine editions that have links to all the brands you'll be wanting to try and celebrate. Jenna shares trends from all the award submissions and also, how to apply for upcoming other opportunities to be recognized and featured by Startup CPG. So pop the champagne, or maybe kombucha if you are driving, and celebrate with us!
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Sep 6 2022
#60 Venture Capital & Private Equity 101 with VMG Partners' Wayne Wu
Venture capital - a term we've all heard but maybe don't fully understand (this is a safe space to admit what we don't know and I'll be the first to say that fundraising and private equity are pretty confusing). What we do know is that many of the consumer brands we love that have had successful exits have received funding from VMG Partners - like Perfect Bar, KIND Bar, Pirates Booty, and Justin's to name a few. So we're lucky to have joining us today Wayne Wu, Managing Director at VMG Partners. If you aren't familiar with VMG, they are a private equity firm specializing in building iconic consumer brands. I'm a big fan of Wayne's podcast Unfinished Biz and reached out to ask him if he'd be willing to walk it way back for our Startup CPG community and take us through venture capital and private equity 101, and thankfully, he agreed. I learned a ton from this conversation and I hope you do as well. Listen in as Wayne shares: - Definitions for private equity and venture capital - How a venture capital fund works (you've all maybe figured out at this point that I'm a nerd but I LOVED this part! You may need to listen to it twice though; it's just packed with info and such an interesting peek behind the curtain that helps us understand investor behavior and motivations) - VMG's framework for evaluating brands, including total addressable market, gross margin, supply chain, founder fit, and velocities and key metrics and definitions for those areas - How VMG sources deals and why you should reach out to VMG or talk to their team at the next trade show no matter your brand's "stage" - What VMG's involvement with a brand looks like post-investment - And more!
#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar
Aug 30 2022
#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar
Today's guest you may recognize for a number of reasons but specifically from the cover of the Startup CPG Spotlight magazine! Ali Bonar, Co-Founder, CEO, and Chief Vibes Officer of Oat Haus and other members of the Oat Haus team were featured in last winter's magazine edition, so today we get to hear the latest news podcast style! Oat Haus makes the world's first oat-based spread: Granola Butter. Born out of Ali's eating disorder recovery, the mission behind the brand is to bring fun & play to food! Ali and her two other co-founders were on Shark Tank Season 13 in October of 2021, so make sure to check out that episode of the show (and if you love Shark Tank, make sure to listen to our recent interview with Alexiou Gibson (#57) where we do a deep dive on Shark Tank and that experience). It's going to come through in this conversation how much I love the Oat Haus granola butter products, but since we recorded, I did also get my brownie batter pre-release order and it. is. decadent. Somehow it's like eating brownie batter out of the bowl but without the stomachache or the top allergens. It's not going to last long in our "haus." Listen in to hear from Ali: - More about Oat Haus' founding story - The behind the scenes of their recent flavor hype drop and how they started collaborating with Jameela Jamil - Oat Haus' first marketing and sales hires - How they secured a national Sprouts launch and how they've supported that launch with influencer marketing - The realities of mental health as a founder - Riding the up and downs of publicity like Shark Tank - And more! Plus, I've loaded up the show notes with links! Content warning: episode mentions eating disorders and sexual assault.
#57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson
Aug 16 2022
#57 Shark Tank, Sea Moss, and an Ocean of Potential with Alexiou Gibson
We've got a really fun episode today that I think will bring you a lot of joy and inspiration. It's probably no surprise but your Startup CPG team members are big Shark Tank fans. Our Startup CPG founder Daniel was watching Shark Tank a few months ago and he just knew today's guest was someone we all needed to know. From the Season 13 finale, where he landed a $600,000 deal from Mark Cuban and Kevin Hart, today's guest is Alexiou Gibson. You don't need to have seen the Shark Tank episode to enjoy our conversation but I definitely recommend watching it as soon as you can. So a little about Alexiou - he's founder and CEO of The Transformation Factory and creator of their Sea Moss Gel product and he scaled the company to $3.5 million in revenue in just 11 months (watch the Sharks faces when they hear that!). He's an incredible story teller and I hope you'll be smiling and laughing along with us (or even crying a little like me), plus you might need a notebook for all the wisdom he shares. Listen in as Alexiou shares about his career path from NASA to entrepreneurship, his personal health journey and transformation, launching a sea moss product during a pandemic, the best story I've ever heard for finding an online advertising expert, the process of getting on Shark Tank and what it was like to being on the show, making a deal, and the post-show diligence process, what's next at The Transformation Factory, and more.