Book Marketing Mentors

Susan Friedmann

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

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Episodes

How to Transform Your Brand with The Power of a Great Name - BM413
6d ago
How to Transform Your Brand with The Power of a Great Name - BM413
Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal.Key Takeaways:Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, recognizable identity.The Magic of Monikers: Discover the impact of catchy, memorable names and how they can distinguish your work.Navigating Rebranding: Gain insights into effective rebranding strategies to stay relevant across various niches.Book as a Marketing Tool: Learn how to leverage your book for broader opportunities and enhance visibility.Innovative Promotion Tactics: Uncover creative ideas for promotional campaigns to captivate your audience.Don't miss this opportunity to learn from Alexandra Watkins and discover how strategic branding can transform your book into a success. Tune in and apply these strategies to your book marketing plan! Here's how to connect with Alexandra:Website: EatMyWords.comInstagram: Eat My Words names*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Best Transform Your Book into a Marketing Machine - BM412
Mar 6 2024
How to Best Transform Your Book into a Marketing Machine - BM412
Is your book the beginning or the end of your entrepreneurial journey?In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.Here's what stood out:Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement.Download  Margie's "20 Ways to Generate Income with Your Signature Talk" *************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Unlock Your Creative Potential to Unleash Your Authentic Voice - BM410
Feb 21 2024
How to Unlock Your Creative Potential to Unleash Your Authentic Voice - BM410
Want to unlock your creative potential to unleash your authentic voice?In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out:Embrace Imperfection: Writing without self-judgment, dubbed as "the worst junk in all the world," to encourage authentic expression.Therapeutic Writing: Emphasizing writing as a way to heal, helping writers reflect on their past and envision a brighter future. Inner Journey to Empowerment: Looking inward helps overcome fear, builds courage, and leads to personal growth and change.For authors wanting to discover their authentic voice and harness the power of their stories, listen to Jennifer's invaluable insights.Connect with JenniferJennifer's 5-step process in more detail:"Want to Feel More Authentically You?"*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Unlock the Secret to Becoming Unforgettable Online - BM409
Feb 14 2024
How to Unlock the Secret to Becoming Unforgettable Online - BM409
If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons.Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition. Key takeaways include...Elevating Reputation: Use referrals, impactful reviews, and video marketing to establish authority.Strategic Marketing: Replace erratic efforts with consistent, strategic actions for sustained success.Social Media Mastery: Opt for platforms that build genuine connections without over-posting.List Building: Implement strategies for cultivating an eager audience.Learning from Mistakes: Reflect on the "Google Plus" failure to understand the value of owning your audience.This episode offers a wealth of actionable advice and proven tactics, guiding authors to maximize their book's potential and step into the spotlight.Check out Virginia's Master Training: From Unseen to Unforgettable *************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Elevate Marketing Yourself With Winning Success Strategies - BM408
Feb 7 2024
How to Elevate Marketing Yourself With Winning Success Strategies - BM408
How good are you at marketing yourself?Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include:Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.And, a whole lot more...Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Master Resilience: Your Secret Weapon for Book Marketing Success - BM406
Jan 24 2024
How to Master Resilience: Your Secret Weapon for Book Marketing Success - BM406
Whether you're a seasoned author or just starting out, this podcast hones in on how resilience, perseverance, and innovative marketing strategies can lead to success. Tune in for some inspiration and insights from Susan's personal experience on how to boost your book sales.Key takeaways:Resilience vs. Perseverance: Susan distinguishes the two, noting perseverance is about relentless pursuit despite challenges, while resilience involves adapting and bouncing back from setbacks.Triumph Over Setbacks: Susan shares her "David and Goliath" story of persuading a publisher to press on with her book post-9/11, showcasing her resilience and the power of advocacy.Bulk Sales Strategy: How an unconventional approach to book marketing paid off. Susan's strategy to sell books in bulk led to selling half a million copies to a single company, emphasizing the importance of knowing your audience and leveraging strategic partnerships.Advice for new authors: Don't give up. It's all about trial and error, staying dedicated to your message, and nurturing your book like a seed in a garden. Growth is guaranteed!Register for Susan’s free masterclass “How to Confidentially Sell Your Books in Bulk, Even if Selling Scares You.”*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Best Leverage Neuromarketing to Boost More Book Sales - BM399
Dec 6 2023
How to Best Leverage Neuromarketing to Boost More Book Sales - BM399
Discover the captivating intersection of neuromarketing and persuasive storytelling in this week's podcast. Join renowned expert Dr. Thomas Trautmann, aka "The Happy Tribes Builder," as he reveals the secrets to shaping minds and creating primal connections. Here are the top 3 insights you won't want to miss:1️. The Ethical Persuasion Formula:Learn how to ethically persuade others by tapping into subconscious frustration, individual identity, reasons behind actions, and the power of tribes in persuasion. Explore the science of decision-making and revolutionize your conversations.2️. Unleash the Power of Storytelling:Discover the secrets behind storytelling and its profound impact on the primal brain. Master crafting narratives that strike an emotional chord, influence decisions, and supercharge your book marketing strategy.3️. Unlock Your Audience's Secrets:Tap into the primal brain using storytelling to evoke emotions within a 7-second timeframe. Transform your book marketing game. Tune in now to this mind-blowing episode!*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Best Unlock the Power of Networking to Expand Your Success - BM398
Nov 29 2023
How to Best Unlock the Power of Networking to Expand Your Success - BM398
Get ready to elevate your marketing game through the art of networking! 🚀 In this week's episode, we've tapped into the expertise of renowned networking guru, Robert Butwin, to uncover invaluable insights and strategies to help transform the way you approach marketing as an author.🌟 Key Takeaways from the Interview:Build Meaningful Relationships: Success in networking lies in genuine collaboration. Learn how to cultivate relationships that add value to both parties.Master the Networking Mindset: Discover the mindset and expectations that set the stage for successful networking. It's not just about transactions; it's about building a network that lasts.Avoid Common Pitfalls: Steering clear of mistakes is crucial. Robert Butwin guides us on how to avoid being too transaction-focused and the importance of effective personal branding.Uncover Powerful Techniques: Explore Robert's exclusive 7 Keywords technique and the P-I-P-E acronym for crafting impactful introductions that leave a lasting impression.🎙️ And so much more!Don't miss out on this game-changing interview that's bound to redefine your approach to networking and marketing. Tune in now and unleash the full potential of your network for unparalleled success! 🔗✨Here's how to book your complimentary time session with Robert (value $495)*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************
How to Best Unlock the Secrets to Influence and Success in Your Field - BM397
Nov 22 2023
How to Best Unlock the Secrets to Influence and Success in Your Field - BM397
Want to know how to unlock the secret to influence and success in your field?This week's guest, Jenn Hemmingsen, a thought leadership expert, explores this fascinating topic and reveals how authenticity can significantly impact connecting with your audience to build trust.Jenn emphasizes the importance of staying true to yourself and offers some valuable tips on how to do that, no matter what platform you're on. It's all about being genuine and letting your authentic voice shine through.But that's not all – Jen also tackles the imposter syndrome many authors face and shows how thought leadership can take your marketing game to the next level. If you're into audiobooks, you're in for a treat. Jenn highlights the advantages of narrating your own audiobooks and shares the exciting potential for new income opportunities that come with it.So, if you're ready to connect with your audience on a whole new level, build trust, and explore new avenues for success as an author, you tune into this week's powerful interview to learn what Jenn has to say. #ThoughtLeadership #AuthorMarketing #BookMarketing*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************