OBGYN Business Podcast

We are excited to introduce our special guest, Dr. Lindsey Harper. Dr. Harper is a board-certified physician in obstetrics and gynecology and the founder and CEO of the Rosy app, a widely popular app focused on women's sexual health. She has been recognized for her remarkable contributions to healthcare and technology, including being named among Forbes' top 53 women disrupting healthcare. In this episode, Dr. Harper shares her inspiring journey as a doctor, her passion for women's health, and her experience pioneering the Rosy app.

Do you need help attracting new patients to your practice? Look no further than this podcast episode featuring Naren Arulrajah, a seasoned OB-GYN Marketing Consultant and SEO Expert who is also the CEO of EKWA Marketing.

Dr. John McHugh, a Board Certified in OB/GYN and Lifestyle Medicine, a fellow of the American College of Obstetricians and Gynecologists and the American College of Lifestyle Medicine, joined today with Dr. Mikio Nihira to discuss the importance of wellness for physicians, particularly for younger doctors who want to maintain good health and well-being throughout their careers. They also touch on financial wellness and how physicians can balance their passion and living a comfortable life for themselves and their families.

In this episode of the OBGYN Business podcast, Dr. Mikio Nihira speaks with Dr. Ty Erickson, a well-experienced master surgeon, and educator in private practice, about how to ethically and effectively collaborate with the medical industry while ensuring that patient care remains the top priority.

Are you looking for a solution to the shortage of physicians in your practice setting? In this episode, Dr. Mikio Nihira and Matthew A. Barker discuss using advanced practice providers, nurse practitioners & physician assistants to cover gaps in physician schedules. They address the concerns regarding involving non-physician clinicians in the game and how it may impact the quality of care.

Welcome back to the OBGYN Business Podcast. In this episode, we will explore emerging technologies' significance in OB-GYN healthcare. Our guest Dr. Melissa Walsh joined Naren Arulrajah to discuss the use of blockchain and emerging technologies to improve patient care management practices. Dr. Walsh is a board-certified OB-GYN physician and healthcare advocate with over a decade of experience. Dr. Walsh explains how blockchain technology can enable patients to have almost instantaneous access to their medical records, better educate themselves about their disease processes, and become more engaged in their healthcare.

They discuss the most effective marketing strategies for medical practices, including search engine optimization (SEO), Google Ads, Facebook and Instagram Ads, and traditional marketing methods like radio and mailers. Naren shares insights on the pros and cons of each strategy, how they compare in terms of cost and effectiveness, and which ones are best suited for different types of medical practices.

Listen up! In this episode of the OBGYN Business Podcast, Dr. Nihira chats with urogynecologist Mitch Schuster about the importance of understanding how medical services are valued. As a member of the American Medical Association's RUC (Relative Value Scale Update Committee), Dr. Schuster sheds light on the complexities of the healthcare system and the importance of understanding coding to capture the value of physicians' work. They emphasize the significance of physicians' perspectives in decision-making around healthcare costs and innovation, particularly with CMS accounting for roughly 40% of all medical payments in the US. If you want to know how doctors can negotiate for fair compensation and shape the future of healthcare, this podcast is a must-listen!

In this episode, our guest, Robyn Towt, Joined Naren Arulrajah to discuss the severe health risks associated with breast implants. She talks about her experience with breast implants and the journey that led her to become a patient advocate.

The OBGYN Business Podcast is back with a new episode focusing on helping doctors and healthcare executives develop their ideal practice. In this episode, Dr. Miller interviews Milan Kovaleski, a New York City marketing consultant specializing in assisting aesthetic providers in elevating their online presence through marketing, particularly with video. Milan shares how he got into marketing and the importance of showing what you do rather than just saying what you do.

In today's episode, we discuss switching careers within the OB-GYN field. Our co-host, Dr. Nihira, has a chat with Dr. Deanah Jibril, a colleague, and friend who has long held roles of leadership, academic prominence, and private practice. Dr. Jibril shares her journey of self-discovery, which began with recognizing the indications of burnout, which led to exploring various career moves and finding a position that suited her interests.

In this episode of the OBGYN Business Podcast, Naren, Arulrajah interviews Kerry Faulk, Fetal Echo Sonographer and Clinical Instructor at Caldwell Community College and Technical Institute. They discuss the topic of expanding services in an OB-GYN practice through ultrasound. Kerry explains the necessary equipment, such as ultrasound machines and probes, and the importance of having a registered sonographer as part of the team. They also explore the ideal time to allocate for OB-GYN ultrasounds and emphasize the importance of quality over quantity. This episode provides practical and valuable insights for OB-GYN practices looking to expand their services through ultrasound.

OB-GYN Marketing Consultant, SEO Expert & CEO of EKWA Marketing Naren Arulrajah Joins the conversation today with Dr. Mikio Nihira to talk about how to improve your Google ranking and search engine optimization to attract new patients.

In this episode, Dr. Rachel Miller, Board-certified Obstetrician & Gynecologist & Certified Executive Coach, Interviews Dr. Lisa Herbert, Board-certified Family Physician, Executive leadership Coach, about “Leadership in private practice and the role of physician leaders.”

Our guest, Dr. Deepjot Singh, shares her experience as a 20-year solo private practice owner and moving into an administration role in a large healthcare setting at the same time; she also discusses the ins and outs of having medical malpractice insurance and what to expect.

In today's episode, Dr. Rachel chatted with billing & coding expert Dr. Heather Signorelli. Listen as we discuss essential metrics when it comes to billing & the difference they could make in your practice. You will also learn the best methods to drive better payer negotiations and proactive medical billing tips to maximize your practice revenue.

The hiring process, which includes identifying, attracting, interviewing, selecting, hiring, and onboarding employees, is referred to as Recruitment. As any business owner would agree, employees are not only hired for their knowledge, skills, and experience but also for their fit to the organization's culture, brand, and success.

Today’s show, we have a special guest Dr. Tanaz Ferzandi who shares a passion for teaching people about business practices in medicine. She shares her knowledge of medical billing and, most importantly, why Medical students should brace themselves for medical coding updates.

As the title suggests, Dr. Una discusses how to do the right marketing and the best applications, how you can embrace entrepreneurship, marketing, and how she made a system that works with or without her. She’s picking some examples of challenges she faced over the years, including the pandemic, and how she responded to those very doable but uncomfortable things as a private practice owner.

In this week's podcast, Dr. Mikio Nihira and Tate Christoper, Founder of Physician Financial and Insurance Services, discuss vital components when buying physician disability insurance, as well as the costs & benefits of the investment.  In addition, Tate Cristopher emphasizes questions one should ask themself before making a decision.