Content People

Meredith Farley

Content People is a podcast that interviews people inside and out of the content marketing industry to uncover insights about creative leadership. Every episode features a different guest, providing a fresh perspective on how to succeed in the ever-changing landscape of content marketing.

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Episodes

S2E17: Mastering Public Speaking with Amanda Hennessey
Oct 17 2023
S2E17: Mastering Public Speaking with Amanda Hennessey
What, exactly, are you supposed to do with your hands during a speech? Great question. Let’s ask Amanda Hennessey, this week’s Content People guest.I’ve worked with Amanda in the past - and loved every second I get to spend with her. I know you guys will like her, too.Amanda’s the bicoastal founder of Boston Public Speaking and San Diego Public Speaking. She coaches teams and individuals - giving them the tools and confidence they need to nail big presentations, small (but important) meetings, and everything in between. Amanda helps people:Manage their nerves.Increase their confidence.Tell compelling stories.Master vocal variety.Rehearse (instead of over-rehearse).Pull off a great wedding toast.And, finally, figure out what the eff to do with their hands during a presentation. ⭐She’s also the author of Your Guide to Public Speaking: Build Your Confidence, Find Your Voice, and Inspire Your Audience. (Her book’s origin story, which we cover in the ep, is really magical. ✨)Hope you might like it. Links:Meredith’s LinkedIn: https://www.linkedin.com/in/meredith-farley/ Content People newsletter: https://meredithfarley.substack.com/ Content People instagram: https://www.instagram.com/contentpeoplepod/?hl=enAmanda's Websites:https://www.bostonpublicspeaking.com/abouthttps://www.sandiegopublicspeaking.com/Amanda's Instagram: https://www.instagram.com/amandaghennessey/?hl=enAmanda's LinkedIn: https://www.linkedin.com/in/amandahennessey/Amanda's Course: https://www.bostonpublicspeaking.com/freemasterclassAmanda's Book: https://www.amazon.com/Your-Guide-Public-Speaking-Confidence/dp/1507210248
S2E16: The Art & Science of PR with Stories Consulting's Co-Founders
Oct 10 2023
S2E16: The Art & Science of PR with Stories Consulting's Co-Founders
PR: Powerful. Mysterious. Often Misunderstood.This week, we get a peek behind the curtain of earned media. I talked with Elise Labau and Florencia Cavallo, the cofounders of Stories Consulting - a very cool PR consultancy.Stories Consulting primarily works with female-founded, mission-driven brands. Think: start-ups in the lifestyle, beauty, wellness, fashion, and women's health space.These are the women who get clients placed in little ol’ outlets like Refinery29, Vogue, New York Magazine, the Wall Street Journal, and more. Our convo covered:How they nurture and respect their partnership.Why they believe in a “less is more” approach to storytelling and building brandsScope creep, people pleasing, and how to say no to being a client’s personal shopper.One of the reasons that big agency teams often fail where boutique firms thrive. (Hint: It’s about established team dynamics).Why you want to build a moat around your brand. 🏰Why good PR plans set 6 and 12-month KPIs - rather than 30, 60 or 90-day benchmarks.The advice they’d give all new founders.Elise and Florencia - it was such a treat to chat with you. Thanks for your time and your great advice.Follow Content People on Instagram https://www.instagram.com/contentpeoplepod/Follow Meredith on LinkedInhttps://www.linkedin.com/in/meredith-farley/Follow Elise on LinkedInhttps://www.linkedin.com/in/elise-labau-topaloglu/Follow Florencia on LinkedInhttps://www.linkedin.com/in/florencia-cavallo-59a12a52/Check out Stories Consulting on Instagramhttps://www.instagram.com/storiesconsulting__/Check out the Stories Consulting Websitehttps://www.storiesconsulting.com/
S2E14: Building a Multi-Million Dollar Barre and Yoga Business with Andrea Isabelle Lucas
Sep 26 2023
S2E14: Building a Multi-Million Dollar Barre and Yoga Business with Andrea Isabelle Lucas
What's it like to know that Hozier (yeah, that Hozier) read your book?Pretty great. A little surreal and intense.How do I know that?Because in this week’s Content People ep, we talked to @Andrea Isabelle Lucas. And I asked her.Andrea’s the owner and founder of Barre & Soul, a beloved, multi-million dollar Barre & Yoga studio franchise in and around the Boston area.With Barre & Soul, Andrea’s created a devoted client base, a beautiful brand, and a cool, welcoming studio experience. (I know that because I did my Yoga Teacher Training there back in 2016. 🧘💜)Andrea’s also an author (her book - the one Hozier read? - is Own It All), and a speaker who’s shared the stage with folks like Michelle Obama and Billie Jean King.I’m a little exhausted just writing this intro. I won’t even get into the fact that she’s been featured in places like the BBC, Forbes, Entrepreneur, Women’s Health, the Huffington Post, and Boston Magazine.Just, like, look her up. Andrea’s a powerhouse. (And low-key one of my style icons.)Our conversation covered:The light-bulb moment that totally changed the course of her career.How Andrea arrived at Barre & Soul’s iconic brand look.Her advice around taking the biggest risk you can stomach. Even if it’s just a baby step.The moves (and risks) that helped her business succeed in such a competitive space.An impactful mindset shift that empowered Andrea to rethink boutique pricing.How it feels to see photos of Hozier reading your book. (Intense.)An incredible book rec - The War of Art. (Which, btw, I’m already halfway through.)And a lot more. This was really one of my favorite convos yet.Hope you like it. Check it out - link in comments ⤵️[LINK OUT]For Show Notes:Follow the Content People newsletter:https://meredithfarley.substack.com/Follow Meredith on LinkedIn:https://www.linkedin.com/in/meredith-farley/Find Andrea: Own It All: https://www.amazon.com/Own-All-Only-Person-Change/dp/1633538540Barre & Soul: https://www.barresoul.com/Andrea’s site and sign-up for her newsletter: https://andreaisabellelucas.com/The War of Art: https://www.amazon.com/s?k=the+war+of+art&hvadid=616931716525&hvdev=c&hvlocphy=9002004&hvnetw=g&hvqmt=e&hvrand=2173763426570252275&hvtargid=kwd-342894155&hydadcr=24661_13611822&tag=googhydr-20&ref=pd_sl_6k2tqkpngm_eFollow Andrea on Instagram: https://www.instagram.com/andreaisabellelucas/?hl=en
S2E13: Astrology, Psychic Abilities & Branding with Jessica Lanyadoo
Sep 19 2023
S2E13: Astrology, Psychic Abilities & Branding with Jessica Lanyadoo
This is a really fun one. Jessica Lanyadoo is a renowned Humanistic Astrologer, Psychic Medium, tarot reader, and Animal Communicator. She's developed a huge following and fan base - and she was a really wonderful Content People guest. Jessica and Meredith talk about: Jessica's career path in astrology, how she discovered her psychic abilities, what it was like to carve out a career path - and a business - in such a unique space, and what it means to show up authentically online. A bit about Jessica: Jessica started her private practice in San Francisco in 1994 and has met with thousands of people across the globe for one-on-one, couples, and business consultations. She's the host of the top-ranking astrology and advice show, Ghost of a Podcast, and she was the co-host of TLC’s digital show Stargazing. Her first book, Astrology For Real Relationships, published by Penguin Random House, came out in 2020.Did you like hanging out with us? Sign up for the Content People newsletter here: https://meredithfarley.substack.com/Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Jessica:On Instagram: https://www.instagram.com/jessica_lanyadoo/?hl=enOn TikTok: https://www.tiktok.com/@jessicalanyadoo?lang=enHer Website: https://www.lovelanyadoo.com/aboutHer Patreon: https://www.patreon.com/JessicaLanyadooRead Her Book: Astrology for Real Relationships https://www.amazon.com/Astrology-Real-Relationships-Understanding-Along/dp/1984856243