Will It Stick?

Melissa DiGianfilippo & Alexis Krisay

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?
Macy's Thanksgiving Day Parade: PR Stunt Turned TraditionGot Milk? Did the Memorable Milk Campaign Move the Needle?Tostitos' Spicy Stunts & AdsWhite Claw Manufactures Viral GrowthBrands & Breast Cancer AwarenessJust Do It: The Most Iconic Slogan in AdvertisingRed Bull & The World's Most Insane Marketing StuntThe PR Stunt That Got America Eating BaconDurex Condoms Challenges Sexual NormsMarketing in the MetaverseLouis Vuitton's Multi-Generational AppealVolkswagen & The Fun TheoryOreo's Playful PR Strategy is Pop Culture CentricPR Stunts: Food EditionMen in Uggs? How Ugg Markets to Win Despite the HatersTuft & Needle: Mattress Stores Are GreedyVictoria's Secret: Rise, Fall & RebirthMatch.com’s Masterful Marketing to Bring Dating OnlinePR Stunts Gone WrongFlo: The Greatest Accident in Advertising