PODCAST

Smarter Business Podcast - Business Advice with a Video Bent

Neil K Carroll

Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. Find all our episodes at - https://smarterbusinesspodcast.com/

Todd Clouser - TikTok for Business 101 - Episode 44
Yesterday
Todd Clouser - TikTok for Business 101 - Episode 44
We kick off 'TikTok' month with this livestream version of the July 1st episode of the Smarter Business Podcast, featuring Todd Clouser the Lead Brand Marketing Manager of Refine Labs. every episode - - - you had to create an engaging, professional marketing video for your business today, could you pull it off?If you’re like many consultants and other business professionals, you’d probably feel completely overwhelmed. Even finding a starting point might seem impossible.And that’s frustrating, because you know if you want to grow your business, video is an essential part of your marketing, sales, and communications strategies. What you don’t know, though, is how to easily create marketing videos that:❓ Strengthen your brand ❓ Establish your authority, and ❓ Make people want to do business with you.That’s the problem we help solve with the vidwheel Creator Network.What is the vidwheel Creator Network? It’s a community where entrepreneurs and consultants representing all industries can come together to master the simple steps to stabilize and grow your business through video. From strategy to audio and lighting, staging, preparation, to feeling 100% natural in front of the camera, the vidwheel Creator Network is where you can learn it all. It is a supportive, energizing place to learn, share feedback, and grow alongside a community of professionals a lot like you!Our affordable membership package even includes a done-for-you equipment kit. A video studio-in-a-box for your home or office.We’ve curated these kits for simplicity, versatility, and video creation power. No guesswork. No bins full of equipment you bought but didn’t need. It’s the trifecta of video mastery:✅ Right training✅ Right equipment✅ Right communityIf this sounds like what you’ve been looking for, please take a moment to check out the vidwheel Creator Network at
Lynn Tranchell - The Importance of Storytelling - Episode 43
Jun 1 2022
Lynn Tranchell - The Importance of Storytelling - Episode 43
We kick off 'Storytelling' month with this livestream version of the June 1st episode of the Smarter Business Podcast, featuring Lynn Tranchell of Clear Ahead Consulting. every episode - - is it important in your video content? In short:Yes!Lynn Tranchell of Clear Ahead Consulting and I talk about it on this episode of the Smarter Business Podcast.Find out more about Lynn - out more about Clear Ahead Consulting - Business Podcast - BELOW if you have any questions about how video can help your business. We'd love to hear from you :) ________________SUBSCRIBE - - you had to create an engaging, professional marketing video for your business today, could you pull it off?If you’re like many consultants and other business professionals, you’d probably feel completely overwhelmed. Even finding a starting point might seem impossible.And that’s frustrating, because you know if you want to grow your business, video is an essential part of your marketing, sales, and communications strategies. What you don’t know, though, is how to easily create marketing videos that:❓ Strengthen your brand ❓ Establish your authority, and ❓ Make people want to do business with you.That’s the problem we help solve with the vidwheel Creator Network.What is the vidwheel Creator Network? It’s a community where entrepreneurs and consultants representing all industries can come together to master the simple steps to stabilize and grow your business through video. From strategy to audio and lighting, staging, preparation, to feeling 100% natural in front of the camera, the vidwheel Creator Network is where you can learn it all. It is a supportive, energizing place to learn, share feedback, and grow alongside a community of professionals a lot like you!Our affordable membership package even includes a done-for-you equipment kit. A video studio-in-a-box for your home or office.We’ve curated these kits for simplicity, versatility, and video creation power. No guesswork. No bins full of equipment you bought but didn’t need. It’s the trifecta of video mastery:✅ Right training✅ Right equipment✅ Right communityIf this sounds like what you’ve been looking for, please take a moment to check out the vidwheel Creator Network at  ________________________________________
LinkedIn & Video - Nina Froriep - Smarter Business Podcast
May 1 2022
LinkedIn & Video - Nina Froriep - Smarter Business Podcast
Why are LinkedIn and video a good match? And how can you use them together? Find out on this episode of the Smarter Business Podcast featuring Nina Froriep of Clockwise Productions.Find out more about Nina - out more about Clockwise Productions - Business Podcast - - you had to create an engaging, professional marketing video for your business today, could you pull it off?If you’re like many consultants and other business professionals, you’d probably feel completely overwhelmed. Even finding a starting point might seem impossible.And that’s frustrating, because you know if you want to grow your business, video is an essential part of your marketing, sales, and communications strategies. What you don’t know, though, is how to easily create marketing videos that:❓ Strengthen your brand ❓ Establish your authority, and ❓ Make people want to do business with you.That’s the problem we help solve with the vidwheel Creator Network.What is the vidwheel Creator Network? It’s a community where entrepreneurs and consultants representing all industries can come together to master the simple steps to stabilize and grow your business through video. Our affordable membership package even includes a done-for-you equipment kit. A video studio-in-a-box for your home or office.We’ve curated these kits for simplicity, versatility, and video creation power. No guesswork. No bins full of equipment you bought but didn’t need. It’s the trifecta of video mastery:✅ Right training✅ Right equipment✅ Right communityIf this sounds like what you’ve been looking for, please take a moment to check out the vidwheel Creator Network at  _____________________Transcript:Welcome to this episode of The Smarter Business Podcast, where we talk to professionals that are using video in interesting ways. And today we are talking to Nina Froriep of Clockwise Productions. Nina, it's great to have you on.Thank you so much for the opportunity to talk about what I love talking about.Yes, that's what we like to hear. So Nina, you own Clockwise Productions. Do you want to kind of start with an intro of that business and what you all do?Yeah. So, Clockwise Productions has actually been around for 25 years. The last six years of which, we have have been working as video marketers, before that, we were just filmmaker, producer, director, that kind of stuff. So what we do now is we take people who want to grow their businesses with not just any client, but their ideal clients with video, and we show them how to create videos, but our focus really is not on the production end. Our focus is on the strategy and content part of it, because in the end, that is where you need to focus, if you are a small business owner or service provider, a business coach, which is a lot of our audience, are business coaches. You're in the business of disrupting something, you're in the business of helping people, so you need to be seen and heard. So strategy and content or content and strategy are sort of the focus of what we do.Excellent. And that's what the business does. How about your own background? You said that the business has been around for a while. What kind of work were you doing 10 years ago and that type of thing?Clockwise. So, yeah. So as I said, Clockwise has been in business for 25 years. I've been in the business for about 30 years. So Clockwise happened fairly quickly. We were a traditional production video or film back then, even production company.
Stephen Pope of SGP Labs - Expanding Your Potential Market - Episode 41
Apr 1 2022
Stephen Pope of SGP Labs - Expanding Your Potential Market - Episode 41
“Social media is just a networking group that is scaleable” These days, networking is moving more towards digital and COVID may be responsible for accelerating it. Because of this, social media is more important than ever to expand your borders to meet people from around the world, showcase your brand with authenticity, and grow your business. Stephen Pope of SGP Labs help entrepreneurs and organizations leverage video, content repurposing and the power of social media to generate revenue. In this episode, Stephen discusses how to have a good marketing strategy, being more present, figuring out how to build a successful digital company, and how to move away from the traditional networking group by operating without borders through social media. Stephen's LinkedIn profile - more about SGP Labs - sure to subscribe to receive future episodes - out our next vidwheel Creator Network Meeting - events.vidwheel.com________________________________Here is our new vidwheel Creator Network product - you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. ______________SUBSCRIBE - - - BELOW if you have any questions about how video can help your business. We'd love to hear from you :) ________________SUBSCRIBE - -
John Scott of Video Coaching For Business - Presenting With Video For Business Growth - Episode 40
Mar 1 2022
John Scott of Video Coaching For Business - Presenting With Video For Business Growth - Episode 40
Be sure to subscribe to receive future episodes - Scott of Video Coaching For Business is the interviewee in the latest episode of the Smarter Business Podcast. John describes himself as someone who "Helps high level leaders refine their voice to grow their business with video"In this episode, John narrates his journey of how he started out as a public speaker and signing coach and eventually became a video coach for businesses. He discusses how if you are interested in growing your business, to look at sales through the lens of conversations and partnerships. This can be done by reaching out and commenting to people on LinkedIn, even if they are above you on the hierarchy, through peer support,  recording live video events, and how to convert video into sales. John’s LinkedIn profile - business page - www.videocoachingforbusiness.comCheck out our next vidwheel Creator Network Meeting - events.vidwheel.comHere is our new vidwheel Creator Network product - you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. ______________SUBSCRIBE - - -
Chris Jones - Why Live Stream? -  Episode 39
Feb 1 2022
Chris Jones - Why Live Stream? - Episode 39
Be sure to subscribe to receive future episodes - kicks off our monthly theme of "Live Streaming" in the vidwheel Creator Network so we thought what better way to showcase that than a live stream podcast with Chris Jones. Chris Jones, owner of Chris Jones Media, is the guest in this month's episode of the Smarter Business Podcast. In this episode, Chris defines himself as a storyteller through the use of video. He discusses how live streaming adds more value into authenticity, being more relatable, how to promote your business with video, how you do not need fancy equipment to live stream, as well as overcoming your fear and "just do it". Learn more about Chris Jones here: is our new vidwheel Creator Network product - us at the next vidwheel Creator Network Meeting. That meeting is 02/10/22 @ 8pm ET - we will be kicking off our February theme of 'Live Streaming’ with a presentation by Kris Hughes called The Benefits of Live Streaming for Your Personal Brand.Join us. RSVP here - about Kris - all future events here - you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in.
Tyler Lessard of Vidyard - Using Video to Help With Time, Sales, and Education - Episode 25
Dec 1 2020
Tyler Lessard of Vidyard - Using Video to Help With Time, Sales, and Education - Episode 25
Be sure to subscribe to receive future episodes - Lessard, VP of Marketing and Chief Video Strategist, is the interviewee in the latest episode of the Smarter Business Podcast. In this episode, Tyler and Neil discuss the importance of using video to help with time, sales and education. Here is Vidyard website: is our new vidwheel Creator Network product that also comes up - you like what you hear, please subscribe wherever you are taking in this podcast, and please leave a comment - we are always looking for feedback and it can help people find the show.Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent - we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications - how they use it and how it impacts their businesses. Thanks for tuning in. -00:00 - Intro01:00 - Tyler and Vidyard01:30 - Using Vidyard Data02:45 - Using the Plugin 03:00 - Founder Story04:35 - Vidyard in One Sentence05:20 - What has Changed since Covid-19?11:00 - Sales with Video15:00 - Custom Videos16:30 - Using Video in Sales18:30 - "The Visual Sale" Book20:07 - Best Place to Get the Book? 21:00 - What is One Thing That You Have Done To Make Your Business Smarter?24:05 - The Three R's 26:25 - Open-Ended Piece26:45 - Last Piece on Using Video and Sales28:17 - Closing _SUBSCRIBE - - Welcome to this episode of the Smarter Business Podcast. This is a podcast where we talk about all things video and how they relate to your business. Today, we're talking to Tyler Lessard, who is the VP of Marketing at Vidyard and also the Co-Author of The Visual Sale. Tyler, it's great to have you.- Hey, thanks so much. It's a real pleasure to be here. And as you know, I've been passionate about this world of video in business for quite a few years now. So it's absolutely a pleasure to be here, to share some of the things I've learned, and what we're expecting as we head into 2021.- Yeah, it's an exciting time for people in video, right? As long as you're able to adapt a little to all the craziness that's going on right now. So the first thing I want you to do, Tyler, is just give us an intro, I intro'd your title, but tell us a little bit about, your position, Vidyard, kinda what goes on there and what you all do.- Yeah, happy to. So as I mentioned, I'm VP Marketing here at Vidyard, and we are a video technology company, we've been around for just over 10 years, and there are effectively two parts to what we do. We are a full video hosting management publishing and analytics platform for businesses. So businesses will use us to publish videos on their websites, on their various digital properties in their marketing campaigns. And we provide the ability to customize the video playback experience through our own player, create interactive videos to track rich engagement data on the backend on who's watching which content and to integrate that back into your marketing and sales tools. And that's been a big focus for us is helping businesses get a better degree of knowledge and understanding of who's actually engaging with my videos, because more and more they're becoming a really material part, both the marketing and sales process.