The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Colin True - outdoor industry journalist

The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media. read less
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Episodes

Obōz Katabatic Wind Low + Montucky Cold Snacks (Gear & Beer!)
Yesterday
Obōz Katabatic Wind Low + Montucky Cold Snacks (Gear & Beer!)
Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER!Most hiking shoes are just overbuilt sneakers and leave you wanting either a pair of trail runners or an actual pair of leather boots. But what if you could truly blend those two worlds into an athletic looking shoe that is well made and built specifically for hiking? Well then you'd have the Obōz Katabatic Wind Low. And if you have the Obōz Katabatic Wind Low's and you also have the hosts of Gear & Beer one of whom only likes trail runners (Colin) and the other only likes big burly boots (Justin) what will they make of this shoe? That's called a teaser folks, you need to listen to find out.Then THE ROCK FIGHT's in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with these shoes: Montucky Cold Snacks.Because that's what you get here on Gear & Beer... the pairings that matter most!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
The Dirtbag Diaries Plus: The Future Of Digital Outdoor Media?
2d ago
The Dirtbag Diaries Plus: The Future Of Digital Outdoor Media?
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin sit down with Fitz Cahall to talk about the industry of podcasting and how one of the original podcasts, The Dirtbag Diaries, fits into that industry. At 17 years old, The Dirtbag Diaries are endemic to anyone who listens to outdoor podcasts as part of their adventure lifestyle. And while most podcasts rely on advertising revenue to make money, last year Fitz and his company Duct Tape Then Beer did something unique when they launched Diaries Plus. A paid subscription for listeners to access more episodes of The Dirtbag Diaries.But much like radio and TV before it, when it comes to podcasts consumers are willing to put up with ads to keep the product free. So why did Fitz think this was the right move?Today Fitz goes deep on starting The Diaries and why Diaries Plus makes the most sense for his company and show.Learn more and sign up for Diaries Plus by clicking here.Pre-order Fitz's new book States of Adventure by clicking here.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
REI's Union Problem, Kona's Back & Top 5 Coolest Sports
5d ago
REI's Union Problem, Kona's Back & Top 5 Coolest Sports
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through a slate of headlines, their top 5 all time coolest looking sports and have a special conversation with Bryce Covert who has been covering efforts by REI employees to form a union. Here is the full rundown with time codes!Our top 5 coolest sports; outdoor or otherwise. (07:44)Thomas Robison posts his obituary on YouTube. (21:40)Zombie Kona rises from the grave! Kona bikes is back! (24:47)Everest news rundown! And a quick game of which thing would be harder? (27:17)JUNE IS STICKER MONTH! Leave a written review on Apple Podcasts, let us know you did by emailing myrockfight@gmail.com and you'll receive a Rock Fight sticker!Conversation with Journalist Bryce Covert about the efforts to form a union at REI stores including an update on what happened last week at REI's Cleveland location. (32:05)What is Justin doing this weekend? Apparently it involved a real life Avengers Endgame - and lots of quantum physics. (03:33)Enjoy this action packed episode of THE ROCK FIGHT!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Grand Canyon Tragedy, National Bike Month & The Midwest Is The New Outdoor Hotspot
May 20 2024
Grand Canyon Tragedy, National Bike Month & The Midwest Is The New Outdoor Hotspot
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week.On this weeks slate:Can Justin ace Colin's National Bike Month quiz? (03:55)Gamel's new safety oriented commuter bike helmet, The Remarkable (13:28)Bay Area swimmer sets record by swimming from the Golden Gate Bridge to Farallon Islands (21:03)A report from The Guardian declares the Midwest the new hotspot for outdoor activity in the United States (27:53)Skechers & John Deere announce a new shoe collaboration aimed at virtually everyone (32:25)Paddling Magazine's Joe Potoczak joins Colin & Justin to talk about the latest details that have emerged regarding the death of Thomas Robison who died attempting to paddle the Colorado River in the Grand Canyon. (36:23)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Baja Surfer Tragedy, Jackson Hole Skier Charged With Homicide & The Return of Pickleball Corner
May 13 2024
Baja Surfer Tragedy, Jackson Hole Skier Charged With Homicide & The Return of Pickleball Corner
Please follow THE ROCK FIGHT wherever you are listening!Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week. On this weeks docket:What is Justin doing this weekend? (02:54)A trio of surfers were discovered dead in Baja, Mexico. Will Justin ever head south for a surf trip again? (08:12)The charges against the historic Northwest Passage paddlers known as the Arctic Cowboys were dropped. How does this movie end? (13:39)A collision at Jackson Hole Mountain Resort resulted in homicide charges. (18:06)The busy news cycle out of Mt. Everest continues with two new stories. (23:20)Olukai's new shoe marks the return of Pickleball Corner and a discussion on how this product is contributing to our stuff problem in the outdoor and active space. (29:13)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Patagonia's New Movie, Nepal Everest Ruling & Trash On The PCT!
May 6 2024
Patagonia's New Movie, Nepal Everest Ruling & Trash On The PCT!
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week.On the docket this week:What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03)An article from The Trek covers how much trash is on the PCT (07:41)Colin's review of Shitthropocene, Patagonia's new movie about fast fashion and themselves (13:30)Nepal's Supreme Court limits Everest climbers and bans helicopters from shuttling gear up the mountain (19:12)New report from The Dyrt shows that less than half of all campers actually used their camping reservations in 2023 (23:20)Paddling Magazine's report of a missing man and his dog in the Grand Canyon (32:12)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Patagonia Is A Fashion Brand, Kona Bikes In Trouble, Earth Day Trivia & A TNF/icebreaker Collab
Apr 22 2024
Patagonia Is A Fashion Brand, Kona Bikes In Trouble, Earth Day Trivia & A TNF/icebreaker Collab
Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics!On the docket for today:What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49)Earth Day trivia (10:21)The big brain behind the Stanley boom is heading to HeyDude (15:43)VF deploys TNF to elevate icebreaker in an apparel collaboration (17:39)Patagonia debuts new a marketing campaign claiming that fashion is 'none of our business' (spoiler: it's totally their business) (23:27)A New York runner becomes the public face of rejection for the 2024 New York City Marathon (38:05)It's National Parks Week! This week the entrance fees to all 400 NPS properties will be waived (40:00)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.