📲 Text me! (Seriously—just click this)Image optimization—I’ve been hinting at this episode for a long time, friend! And I’m finally here to give you the goods. I’m sharing my very own 3-step process along with my favorite time-saving tools—and—an in-depth look at how to create thoughtful Alt text! This is the PERFECT episode to tune into whether you’re applying to be a podcast guest in 2024 OR you’re just looking for tips to efficiently & effectively optimize images for SEO in your blog posts. Grab your MacBook & press play!With this episode, you’ll be able to:Learn how to optimize your images for SEO—in just 3 steps!Uncover the importance of renaming your images (for blogs & podcast guesting).Discover how to write Alt text for different types of images (headshots vs screenshots, etc.).Related Episodes:Erin PerkinsJamar DiggsLinks & Mentioned Resources:Quick Keyword Research TutorialHow to Blog w/ SEO (email course)Styled Stock Society (images + templates)TinyPNG.comThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)You’ve heard of accessibility, but what about “digital accessibility?” It’s something we all talk about, but rarely call by the right name. And! Often feel overwhelmed & defeated by. But when it comes to podcast & website accessibility—it’s NOT optional. We’ve got to start implementing best practices. And Erin Perkins is here to help us! (And to remind us that it’s Progress Over Perfection.) Tune in (or read the transcript) to learn more about how you can bring more empathy into your marketing.With this episode you’ll be able to:Discover why digital accessibility is important—even for people with no disabilities.Uncover SEO practices that can actually hinder accessibility.Learn what Erin has to say about the new Apple auto-generated transcripts.Submit your follow up questions here. They’ll get answered in an upcoming podcast!Links & Mentioned Resources:Simple & Smart SEO Show w/ Erin PerkinsmmhmmSocial Media Accessibility Scorecard Connect w/ Erin:InstagramWebsiteThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)This week we heard from Sarah Weiss on what it’s like to be on this entrepreneurial journey—and what personal growth looks like for business owners. So today, I want to highlight the importance of figuring out who exactly you are at this point in your life. Because you are special, you are talented, you are exactly who someone wants to work with! But if you’re not clear about who you are—not only are you unable to help those looking for you—you’re missing out on your full potential!With this episode, you’ll be able to:Discover why it’s important to figure out who you are & how to use these insights as an entrepreneur.Uncover how to spot your core childhood characteristics that are now reflected in your business.Learn questions to ponder or journal on to help you get back to your truest self.Related Episodes:Rachael’s interviewSarah’s interview This episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)The entrepreneur journey sounds like such an easy & luxurious one—until you’re in it. And then, at every single turn, you’re faced with your… stuff. Your thoughts about your curly hair, your weight, your smarts, etc. You start to make yourself smaller and smaller and smaller. Until one day, you hear two really cool chicks talking about how they took their power back & started taking up space again. This lil story is about you! And you’re about to press play & hear all about it!With this episode you’ll be able to:Discover how to separate your identity from external factors (like business success).Uncover what Sarah has to say about the “fake it til you make it” philosophy.Learn how to navigate identity shifts—personally & professionally.If you need ANY help changing that Instagram bio—you better get in our DMs ASAP!Mentioned Resources:Sarah’s Private PodcastCeli’s interviewLindsay’s interviewConnect w/ Sarah:WebsiteInstagramTikTokThis episode of The Basic B podcast is brought to you in partnership w/ Leah Bryant Co.! Help me reach more service providers like you by following the show & leaving a rating or review on Apple &Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)Healing your money mindset or relationship to money may make you roll your eyes. But what if I told you doing these things will get you to that next level—with more money, more time freedom, & more peace? Well… that’s exactly what it does. I’m taking this episode to share my journey with money & what people, tools, & programs have supported me along the way. Don’t skip this one friend—even & especially if it feels uncomfortable. ❤️With this episode, you’ll be able to:Uncover the benefit of healing your relationship with money.Discover what it looks like to shift your money mindset as an entrepreneur.Learn about B’s favorite people, tools, & programs for this journey with money.Links & Resources:G.A.B. Accelerator (next round: June 2024)My G.A.B. Case Study InterviewYou Are a Badass at Making Money (book)Natalia BensonRelated Episodes:Celi’s episodeKelly’s episodeThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)Ever heard of The Sacred Money Archetypes? Yeah, me neither—but it’s changed my life. Money was a big, bad, scary topic for me—until I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (who’s SO much more than “just a bookkeeper”), Kelly Marshall! Tune in to learn about the various money archetypes & how this info can even assist you in your business & personal life. With this episode you’ll be able to:Get an in-depth look at the 8 Sacred Money Archetypes.Uncover the positives and pitfalls of each money archetype.Learn how to use the info about your money archetypes in other areas of your life.Let us know your top 3 sacred money archetypes! Find Kelly or me on Instagram & share with us!Mentioned Resources:📍 Sacred Money Archetype Assessment (take on a computer)Profit First (book)Connect w/ Kelly:InstagramFacebook GroupListen to:Celi’s episodeSelf-Care for EntrepreneursThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)You must take care of YOU in order to take care of anything or anyone else—especially your business. Period. End of story. Everything mentioned in the show is linked below, which is why I’m keeping this part of the show description nice & short. 😉Related Episodes:Mindset Coaching w/ CeliBreathwork for Business Owners w/ KathleenHuman Design w/ RachaelBook Review: Stories That StickAkashic Records w/ DonnaMy 3/5 HD Profile ExperienceLinks & People:2024 Blog (Goals + Tools)Books:AudibleBook of the Month ClubSarah J Maas Rebecca Yarros Animal PowerFavorite Journal Movement:AlexandraEvlo FitnessAstrology:VikaBabsNataliaThanks for joining me on The Basic B podcast! Help me reach more service providers like you by followingGet SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)Breathwork for business owners? Really, B? Yes! And it’s not just because I understand the importance of breathwork since I’m a licensed massage therapist. It’s because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why I’m so stoked to have Kathleen Booker (AKA Jedi of Calm) with us on the podcast today! I know you’re going to enjoy this real, raw, & relatable conversation about stress, anxiety, grief, & a whole host of other tough emotions that we all face. (Don’t miss the very special treat at the end of the show!) Go on—get your calm on!With this episode you’ll be able to:Discover the power & benefits of the breath in your business. Learn the subtle signs of a dysregulated nervous system.Learn a simple nervous system regulation technique you can use 24/7! Links & Resources:A Course in MiraclesConnect w/ Kathleen:InstagramWebsiteUpcoming EventsRelated Episodes:Celi & G.A.B.Akashic Records w/ DonnaThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search results—right where your ideal clients are looking for you! With these quick fixes, you’ll elevate your copy, market more easily, & convert people more easily (to podcast listeners, blog readers, paying clients, & more)! Get your notebooks ready—and press play!With this episode you’ll be able to:Learn what 4 parts of EVERY website page are absolutely necessary for SEO.Discover how to incorporate keywords in these SEO factors.Uncover how to prioritize your time & effort with these important SEO factors.Links & Mentioned Resources:Keyword Research TutorialSEO-ified Podcast Show Notes & Blog TemplatesSEO Basics ChecklistDFY SEO PacketRelated Episodes:Quick Win: SEO title + meta descriptionAmanda’s DFY SEO PacketThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)Spoiler: LinkedIn does NOT need to be such a scary social platform! It’s actually a really powerful place to be—once you know what to do. In this episode, I’m asking Salina some Frequently Asked Questions—some submitted by you, some Qs she gets on the daily, & some questions I not-so-secretly wanted to ask her for myself. (What? You can’t blame me! 😂) Plan to listen to this one twice, friend! You’re gonna want to take notes. Ok—press play!With this episode you’ll be able to:Discover the 3 ways to build relationships on LinkedIn—in a genuine way.Learn which 5 questions to ask yourself to determine if you should accept a Connection Request.Uncover how frequently you really should be posting on LinkedIn.Related Episodes:Jamar: YouTube SEOConnect w/ Salina:LinkedInYouTubeFreebiesThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess.“I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?”The rest is history. (And is called The Case Study Training Program.) If you’re curious about offering DFY case studies as a copywriter—press play now to hear about it from Jess!With this episode you’ll be able to:Learn which case study resource is Jess' favorite.Discover how to use case studies on sales pages (2 examples).Learn how Jess wrote a case study in less than 1 week!Uncover why case studies are the ultimate show note tell.Related Episodes:Mindi's episodeAshleigh's episodeDallas' episodeEverything You Need to Know About the TrainingConnect w/ Jess:InstagramThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods!With this episode you’ll be able to:Learn what was different about how Brittany was creating case studies.Discover what epic fail during Ashleigh’s case study Brittany was able to learn from.Uncover how Ashleigh has used her case study in her marketing funnel.Links & Mentioned Resources:DFY Case Study CopywritingAshleigh’s case studyRelated Episodes:Different Types of Case StudiesDallas’ Case Study InterviewConnect w/ Ashleigh:InstagramWebsitePodcastThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating orSupercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)This is a case study interview I’ve been teasing for weeks. I’m so excited for you to meet my incredible client, Amanda Walker! She’s a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you’ve worked with an SEO pro before or you’re just thinking about doing it someday in the future—don’t skip this one! With this episode you’ll be able to:Learn the benefits of improving your blog, website, & podcast SEO.Discover the importance of highlighting client results in your marketing.Uncover what it’s like to get SEO help from Brittany.Links & Mentioned Resources:Case Study Copywriting Training Case Study Interview QuestionsPodcast SEO TemplatesRelated Episodes:Jamar Diggs on YouTube SEOBest Damn Coach Podcast w/ BrittanyCase Studies + SEO w/ Rick MulreadyConnect w/ Amanda:InstagramPodcastFramework TrainingThanks fSupercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all the nitty gritty details. I’m talking: what the case study training program is, how it works, why I created it, who it’s for, AND—next steps. Let’s get to it!With this episode you’ll be able to:Learn what The Case Study Training Program is all about.Discover how case studies help grow your business (& bank account).Uncover next steps & what to expect.Links & Mentioned Resources:Case Study Training ProgramDiscovery call (15 min call)Related Episodes:Hear from a Case Study Training student: Mindi’s epMeet your case study marketing mentor: Rachael’s epWhat’s the experience like for a DFY case study client: Dallas’ epUse case studies in your launches: Brenna’s epWhy case studies need SEO: Steph’s epSEO, Storytelling, & social proof epThanks for joining me on The Basic B podcast! Help me reach morSupercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to optimize your case studies on both your site and YouTube! Get out your notepad—you’re gonna need it.With this episode you’ll be able to:Learn the best way to do keyword research for YouTube.Discover the overlap between optimizing for YouTube & blogs.Uncover the secret spots to include your keywords on YouTube.Links & Mentioned Resources:vidIQ linkTubeBuddyUbersuggestCase Study TrainingConnect w/ Jamar:WebsiteYouTubeInstagramFREE YouTube TrainingThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend. 😉With this episode you’ll be able to:Discover the power of using your Human Design chart to market for your business.Uncover what lies & misinformation we’ve been sold about Human Design.Learn how Rachael is helping Case Study Training students get good at content marketing.Check out Rachael’s exclusive bonus workshop on marketing case studies inside The Case Study Training!Links & Mentioned Resources:3/5 Profile Podcast EpisodeAuthentic MessagingConnect w/ Rachael:WebsiteInstagramFacebookYouTubeRelated Episodes:How I Became an SEO CopywriterWrite a Case StSupercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If you’ve been thinking about writing your own case studies, but you want to hear from someone who’s actually done the dang thing—press play now! In this episode, Mindi & I discuss her experience in The Case Study Training Program, what she thought of the program format, & how she managed to work through the material during her busy season!With this episode you’ll be able to:Discover how Mindi is using case studies in her content marketing strategy. Learn what the Case Study Training Program student experience is really like.Uncover what surprised Mindi the most in the process of interviewing her clients.Links & Mentioned Resources:YouScience AssessmentCase Study Training Program(Coming Soon!) Mindi’s first case study 🎉Connect w/ Mindi:WebsiteInstagram Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to share my thoughts on the topic! Because, of course there’s thought & intention behind the question. (I wouldn’t be who I am if I wasn’t thoughtful & intentional!) Sales can absolutely come from each one of these marketing pieces—but they happen much more easily, more quickly, and with more confidence when you do this 1 thing!With this episode you’ll be able to:Discover the 3 marketing tools that build Know Like Trust—fast!Uncover the easiest way to improve your sales (skills and numbers).Learn how you can implement these selling techniques ASAP.Links & Mentioned Resources:Case Study Training ProgramDFY Case Study CopywritingCase Study RoadmapRecent Case Studies:The Mindshift PodcastAngela JacksonJordan GillRelated Episodes:SEO is a Soulful Experience for EntrepreneursWrite Case Studies EasilyThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)It doesn’t have to feel like such a daunting task to identify who you want to feature in a case study. In fact, Lindsay Padilla (CEO of Hello Audio) has tons of ideas for you! We chatted about everything from how to pick your case study person, to how to repurpose those case study interviews (especially if you’re a podcaster *hint hint, nudge nudge*). Stay til the end because I dropped a HUGE tip about how to position your case study. 😉 Go ahead—jump in! And make sure you bring a notebook!With this episode you’ll be able to:Learn how to choose unique clients or customers to feature.Discover the best way to structure case study interviews or podcast episodes.Uncover ALL the ways you can easily repurpose case studies for years to come.Mentioned Resources:Launch Your Private PodcastHA Success StoriesGet 40% off Hello AudioCase Study Training ProgramConnect w/ Lindsay:WebsiteInstagramThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Supercharge your podcast show notes with SEO—and easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg! Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Seriously—just click this)This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren’t many, so we had extra time which I used to ask her about her experience working with me to create this case study. With this episode you’ll be able to:Discover the value of case studies as a lead generator.Learn questions you can ask during a case study interview or wrap up call.Uncover Dallas’ approach to using case studies for her podcast and program.Links & Mentioned Resources:DFY Case Study CopywritingThe Case Study Copywriting Training ProgramSEO Podcast Show Notes + Blog TemplatesThe case study referenced on the callConnect w/ Dallas:InstagramThe HivePodcastThanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!Get SEO to work for you—with the DFY SEO Packet from SEO copywriter, Brittany Herzberg. More details here!———Find B on: Instagram, YouTube, Threads, & LinkedIn. Often mentioned:Buzzsprout (get $20 off)Legal templates ($50 off code: BASICB)Hello Audio (get 40% off)Styled Stock SocietyBrain.fm (1 mo. free!)Book of the Mo. ClubHoneyBook (25% off)(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.