Nov 6 2022
Episode 2: Music Consumption feat. Lauren McShane & Dave Dederer
Episode 2: Music Consumption feat. Lauren McShane & Dave Dederer |For this episode, Lauren McShane (Portland Cello Project) and Dave Dederer (Presidents of the United States of America) — musicians from different backgrounds and eras — join to discuss their thoughts on modern music consumption. Ruth begins the conversation with Lauren, who candidly shares about how the current landscape seems to put more pressure on artists to increase their output of new material. She also covers the struggles that many artists seem to be having these days with streaming services, stating that the increase in music access now available to the consumer doesn’t equate to a fair artist pay structure.During the second and more in-depth part of the episode, Dave joins for a deeper dive into the concept of mindful consuming and focuses attention on dispelling what he sees as a myth that streaming services are bad for artists. He claims that the problems artists have are more with their record labels and that musicians today have so many more ways to connect directly with their fans, which can lead to more creative ways for financial opportunities and support. Dave says, “For the time being, the music business is back to being roughly as big as it was pre-Napster in 1999,” casting hope on the potentially prosperous future for musicians in the ever-changing world of how one consumes art.About Lauren…Lauren McShane (@lulu_mcshane) is a freelance cellist in Seattle and performs regularly with Portland Cello Project, Seattle Rock Orchestra, and Seattle Metropolitan Chamber Orchestra. Lauren has worked with Father John Misty, Macklemore, Yakima Symphony, and others. In addition to performing, Lauren is passionate about teaching cello students of all backgrounds and has a full private cello studio, alongside Holy Names Academy, and is faculty at Icicle Creek Summer Symphony.About Dave…Dave Dederer (@davedederer) is best known as a founding member of The Presidents of the United States of America. The Presidents were nominated for two Grammys, had a number one Alternative Rock single and multiple Hot 100 hits, and have sold or streamed 6M+ albums worldwide. Dave has been active as a Music 2.0 thought leader since the dawn of the digital music era, recorded an early e-album in 2000 with The Presidents, was a panelist at many digital music events in the 2000s, and has been full-time in digital media since 2006 working at Melodeo, H-P, and then Amazon from 2012 to 2022. At Amazon, he started on the Amazon Music team and then shifted focus to doing deals and managing partnerships with Apple Music, Spotify, Clear Channel, Pandora, Sirius XM, et al. for distribution on Alexa-enabled devices. In his day jobs in digital music, Dave has built and led teams doing content licensing, music programming and editorial, and business development while also still managing the publishing interests for The Presidents. Among the many other chapters in his CV, Dave has been a high school teacher, coach and outdoor educator, a public affairs agency account executive, and a tugboat deckhand. Visit:mindfulconsuming.com@mindful.consuming