The Brand Made Podcast

Onslow Studio

Hi I’m Olivia, I’ll be your guide to better branding. Each week I'll be here de-tangle the confusing world of brand creation and growth. Sharing the familiar experiences from exhilarating highs to the inevitable “oops” moments in building a small business. Ready to take a breather and start taking back control of your brand ? Perfect! Grab yourself a cuppa tea and a comfy seat, you're not alone on this journey anymore.

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The BrandMade Podcast Teaser

The BrandMade Podcast Teaser

Send us a Text Message.Hey! Welcome to The BrandMade Podcast made with solopreneurs in mind, here's a cheeky trailer of what to expect! So get your ear buds ready and get comfy this new podcast launches on the 1st of September. I’ll be sharing unmissable brand knowledge, providing headache saving advice, plus design tips to make your brand look and feel swoon-worthy. Tune in every Wednesday and learn how to build, grow and improve your brand. Actionable steps – Time-saving tips – are guaranteed. Helping small business owners make a big impact with their small brand. See you soon self-made listeners, Olivia xJOIN THE BRAND MADE COMMUNITY: CLICK HEREBROWSE BRAND SERVICES: CLICK HEREVISIT THE BRAND SHOP: CLICK HERE VIEW THE BRANDMADE BLOG: CLICK HERE ---CONTACT: For all branding service enquires please fill out my contact form on my site: CLICK HERE TO GET IN TOUCH For all business collaborations please email me directly at: design@oliviagoodenough.comBRAND HOME: oliviagoodenough.comLET’S STAY CONNECTED: @olivia_goodenough---DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting The BrandMade Podcast so I can continue to provide you with free content each week!

Episodes

The Real Reason Why You're Copying Your Competitors.

The Real Reason Why You're Copying Your Competitors.

Send us a Text Message.Exploring the issue of copying others in business and the transformative power of embracing authenticity. We uncover the reasons why one-woman led businesses often resort to imitation, the drawbacks of this approach, and the remarkable benefits of seeking your own path. Through my personal experiences and insights, you’ll learn to embrace their uniqueness for stronger connections, creativity, and personal fulfilment.I’ll the cover the following in this episodeReasons for Copying: Fear, Self-doubt, societal pressureDrawbacks: Less authenticity, stifled creativity, missed growthBenefits of being and doing things more like you: Stronger connections, unleashed creativity, longterm sustainability and easy.How to start being more you and less like them: Questions to ask plus a brainstorm task.

Why My Mood Boards Used To Fail.

Why My Mood Boards Used To Fail.

Send us a Text Message.In today's episode I'll discuss my journey with mood boards. The reason why they weren't working for me or my clients, and how I solved this. This will help you to create mood boards that are highly effective, making your clients feel not only exciting but have complete clarity and confidence in the direction you're taking their visual direction in. Enjoyyy! :)

The misconceptions around logo's

Send us a Text Message.This episode was actually inspired by Kevin Finn he’s written a book and been voicing his own thought and knowledge on brands, branding and design. Do you really know what a logo is all about? Everyone starting a small business knows they need something to represents who they are at a glance aka a logo. But, do you really understand the fundamental difference of a brand a logo? Everyone usually heard the good old saying your logo is not your brand? Then what is it? In today’s episode I’ll be discussing all things logo’s.

Six brand building exercises that get you out of your head!

Send us a Text Message.Questions are great but what happens when you just can answer them?! Then they become this big source of frustration especially when it comes to building your brand. Like when people ask what are your brand values? How do you want your brand to be perceived? All great questions but how are you suppose to know the answer to them. The truth is sometime you won’t know the answers to these off the top of your head. If you’re doing it by yourself with no to discuss ideas, you end up just feeling a bit stuck and unsure how to move forward. In today’s episode I’ll take you through six fun and effective exercises that can help you answers those loaded brand questions.

Why Slow Growth Isn’t A Bad Thing After All.

Why Slow Growth Isn’t A Bad Thing After All.

Send us a Text Message.Why are we so hell bent on making everyone feeling like you need to priorities speed instead of intentional and sustainable growth. In today’s episode I’ll be discussing how slow growth within a small business is a positive thing and a much more realistic journey. You deserve to stop mentally punishing yourself for not being ahead of the game at the same stage as so and so is within their small business and instead enjoy the journey. Make sure you listen to this whole episode, because I’ve got useful ways to reframe they way you view your growth within business that have helped me immensely.

Become 60% More Profitable With This One Brand Step.

Send us a Text Message.In todays episode I want to share with you how to find your ideal customer - the essential things you need to know about them to mould a brand that fits like a glove. I know you’ve been working hard at your Ikea desk, you deserve to have a brand that truly feels like home to your ideal people, as well as helping you too confidently and comfortably sell to them and cash in on being 60% more successful!

Get Noticed Within Your Crowded Industry.

Get Noticed Within Your Crowded Industry.

Send us a Text Message.Be spotted within your industry, everyone wants to be different but do achieve this ? In today’s episode I’ll take you through a key step in building a brand that sets you apart. Because if we look and feel like another brand or even a water down version of an already established existing brand. Leading your customers to struggle to choose you over them.

How to Keep Your Brand Consistent & On Trend Every Year

Send us a Text Message.Does your brand feel outdated after 6 months? Do you want to have a brand that feel like it never goes out of style and still feels just as valuable and current today as it did the day you had a built? Yeah of course you do! Today I'm going through a few ways to build and edit your brand to help you stay consistent but fresh to your ideal people.

How Do YOU Really Wanted To Run Your Small Business?

How Do YOU Really Wanted To Run Your Small Business?

Send us a Text Message.Today I take just under 15 mins to discuss three thing that i've decided was no longer working for me in my business. We usually start our one-woman led businesses due to a specific passionate, this means we tend to skim over a few details. And don't think past the services and the products you want to sell. In this episode I share how to gain clarity around how you want to run your business.

How to Intentionally Find Your Brand Look

Send us a Text Message.In todays episode I share three of my most beneficial tips when it comes to moulding your brand look. Developing a brand aesthetic can be a tricky thing to get your head around. Even I can get confused in the mist of develop a client brand but with these three tips under my designer hat I like to think I always reach the best outcome for client and brand. So whether you're new to brand design or currently DIY your own here's some much needed help to keep you on track to design the perfect brand look for you and your people.

Build a Brand That Stands-Out & Feels Like It Belongs Next To Your Competitors.

Send us a Text Message.We all know that building an intentional brand identity can help ones businesses to stand-out and get noticed. You’ve got the skills and experience to offer these wonderful services and or product to your people, and deserve to actually get noticed for it all. But, since working with one-women led businesses there’s more to branding than just wanting to stand out.

Why you should think twice before investing in small design tweaks.

Why you should think twice before investing in small design tweaks.

Send us a Text Message.Today I discuss why small design tweaks and aren't usually the best way to invest your money into your brand. I explain a resent personal experience with a client and how you can better serve a client that wan to design changes better with be open and honest to what they need to ease their daily branding struggles. Sometimes a quick fix isn't best decisions for small businesses.

Three ways your brand is looking amateurish!

Send us a Text Message.Today I guide you through a general overview of tell tell signs that your brand could be looking rather amateurish! From logo design to website imagery and font use. This one is especially helpful if you are in the process of DIYing your brand & website. Or you just want to update and re-fresh your brand designs to look that bit more professional looking online. Why you may be asking? Great question, well designed brands & websites can help you increase trust online with a few little tweaks you can make your overall online presences look so much more professional if you avoid a few of these common pitfalls.

Three important things to discuss before starting your brand

Send us a Text Message.Today I just want to discuss a few things that I think are really beneficial and some things that I wish I'd thought about before starting or building anything. Even if you have built your brand strategy, I believe today's discussions will still be really beneficial to you. First topic is personal clarity, second is nailing down your offer, the third section is about why identifying goals and what successes means to you.

Feeling like a fraud whilst working alone at your ikea desk?

Feeling like a fraud whilst working alone at your ikea desk?

Send us a Text Message.Have you ever felt like a fraud whilst working alone at your ikea desk? If you’ve felt like this, you're not alone. We can all agree that it’s a pretty awful feeling to experience. Self-doubt quickly lead me to open this door that accepting negative thoughts, and built limitation and restrictions around my abilities. Maybe you have too? So how can we begin to overcome self-doubt? Plus an insight into my own personal mistakes with trying to take action, that could save you a lot of wasted time!

Website Builders 101

Website Builders 101

Send us a Text Message.Today I ramble on...just kidding provide a lot of key information about 4 major website builders including SpaceSpace, Wordpress, Showit and Webflow. I give you my two cents piece on what's good and bad about each planform what to be aware of. As well of what to think about before choosing a website builder for your small business. Your website is a huge part of your online presence make it count!

How To Structure and Write Your Mission.

How To Structure and Write Your Mission.

Send us a Text Message.In todays episode it was only fitting to finish off on the mission statement. I take you through in simple terms what your mission statement is about what it should include. Tips on doing it well as well as sharing you easy to fill out sentence structure for you to fill in with your mission statement right at the end. So no more scratching your head, scrolling through lots of blog post, you got all the tips and tools to help you write your own mission statement.

How To Form Your Brand Visions Statement

Send us a Text Message.Who really know's what the visions statement stands for? It gets confusing with purpose and mission. Where does visions really come into it all?! In today's episode I provide all my lovely listeners a clear overview on what a visions statements stands for, the benefits of having one and if you stay all the way to the end I give you tips on how to even go about writing your own. So stop wasting your time reading lots of different blog posts about visions statement, because I've just handed it over to you on a visionary plater in just one episode.

How To Discover And Write Your Brand Why.

Send us a Text Message.In-depth talk on your brand purpose otherwise known as your Why. This is a common and familiar obstacle within DIY brands, it stops you in your brand strategy tracks. Specially if you can't pinpoint you're why...it's like mud you can't pull yourself out of. In today's episode I'll be going through what is a brand why statement, why you need one, the benefits of one, how to go about discovery yours and lastly how to write a purpose statement effectively for your DIY brand.

The Make Or Break Month Of The Year For Our Goals

The Make Or Break Month Of The Year For Our Goals

Send us a Text Message.We are Month 3 Into 2023 - Some of us are on track and some of us are losing sight on what are goals even were! In Today's Episode I take some time to evaluate my new goal planning system that I designed back in January and give you some update, tweaks and insights into the things that I've noticed and even underestimated. So That you can get back on track with your own goals. Just because we are in the third months of the year doesn't mean we won't achieve our goals. We all still have time to turning things around. Website: onslowstudio.com