The top scores were three points lower than the 2023 qualifying scores. The numbers are in and the analysis is complete. What do the results from this years’ qualifier say? This episode compares 2024 to last year’s qualifying event.  Heads Up This episode is best consumed by video due to the graphic and visual nature of it. Watch directly via the website, or on Youtube or Spotify for the best experience. The depth of Open competition continues to drive forward and find new peaks and valleys as 10 riders get qualified for the Finals in August in Vegas. An in depth analysis of the scores, what they say, how to interrupt them and what do they mean?   This episode slices and dices the numbers and scores including penalties applied and not applied along with the maneuver evaluation decisions made. We focus on the top riders  that get qualified for the Run For The Million.  We look at and review runs that were at the cut line for making the top 10 .  We share and explain the  stats of the officials performance and error rate on the entire open aged event. The Show Rundown Top 10 Qualify for 2024 RFM in Vegas: What the scores say.   Maneuver scoring: Can officials identify and report levels of excellence? Maneuver spreads:  How can the maneuver scores be good and poor at the same time ? Does penalty application non-unanimous affect the final scores?  Officiating for Reining: Are we ready to step up our judging system? Performance Rate for officiating. What does the Error Rate say? This episode looks at examples of excellent rollbacks with clips from Nathan Piper rider Doctor VooDoo, Duane Latimer, riding CS Especially Moody and Martin Muehlstaetter riding Good Time To Tashya. This episode illustrates why  rollbacks are the hardest maneuver to mark consistently in the sport of reining. This episode displays graphs on statistics and data from the Top 10 qualified runs along with graphs of officiating performance and officiating error rate including penalties applied and penalties applied that are not-unanimous across all official score cards.  Runs used in video review and analysis are: Trevor Dare riding Spat Toy Boy Gun  Cira Baeck riding Out Of The Furnace  Tom McCutcheon riding Super Marioo Matt Mills riding Guns and Dynamite Keep Your Questions Coming The Cowboy Office continues to address all of the amazing questions we’ve received since the show started … don’t worry, we keep a list. In honor of you and your viewership, stay tuned and check the website for blog articles now being published. ONE MORE THING The American Horse Council  2023 Economic Impact Study is out.. You can purchase your copy at ahc.org.   RESOURCES:Brumley Management Group: https://brumleyevents.com/pdf/cactusreiningclassic/2024/60scoresheets.pdf Production and marketing by ConsultMent.Agency: https://www.consultment.agency/ COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

Learning from the past, listening to the present, looking to the future. Bart Corrington taps into his Reining History 101 Facebook group and industry experience to give us insights into the reining industry. Our Guest: Bart Corrington - Owner/Operator of BC Reining Horses, Tallahassee, FL - Two-time NRHA World Champion - Horse trainer for 29 years - FB Group: Reining History 101 with over 15,000 members In This Episode: Consider this: The NRHA reported its 2022 membership at 14,384. Reining History 101 boasts over 15,000 members.  How does IHSA fit into the puzzle? Bart’s mother coaches the Florida State IHSA team which operates out of BC Reining Horses. A large percentage of IHSA competitors don’t come from a horse background. This gives Bart a glimpse into the draw of the equine industry on the rest of the world. - IHSA vs NCEA - Structure of competition Reining History 101 NRHA was founded in 1966 on three pillars: Good Ground, Good Judges, Good Purses - Ground is good - Judging is satisfactory - Purses are growing Is our growth sustainable? - Nomination Programs - Shows competing for the same exhibitor pool (this pool is not growing!) - Newcomers ability to succeed is questionable Bart’s take on shows in the Southeast and the influence of the Cuban culture We are an industry that claims to be businesslike and professional but we manage with a club or hobby mindset.  Keep Your Questions Coming Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our blog or next question and answer segment. RESOURCES: Production and marketing by ConsultMent.Agency Reining History 101 Facebook -  Click Here COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

In today’s episode, we take a look at the 2023 NRHA Futurity. We talk about the tie for Open Level 4 Champion, scores, spreads, and use of the judging scale. We don’t forget about the Non Pro Futurity and address the industry buzz around Lane Colston and Adam Donahue’s finals runs. Congratulations to the Winners! -- Level 4 Futurity Champions Brian Bell, Crystalized Whizkey owned by Wallace Wood -- Level 4 Reserve Champions Andrea Fappani and Inferno Thirty Five owned by Stephen Archer -- Level 4 Non Pro Champions Lane Colston and Gunna Be Painted In This Episode: Let’s Talk Ties 225.5 tie between Brian Bell on Crystalized Whizkey  and Andrea Fappani on Inferno Thirty Five. The stakes: 350K to the Champion, 150K to Reserve and the Title of 2023 NRHA Futurity Champion. Andrea Fappani and Inferno Thirty Five were last in the draw. The judges’ held this score for a review which acted as a catalyst creating a perfect storm of confusion in a run off situation. Would there be a run off? No, go with awards. Wait, yes, clear the arena! Um, let’s wait an hour.  Is it time to change the Futurity Conditions to eliminate the run off option? This is the pinnacle event of the reining industry. Why not require a run off to crown a definitive Champion? No one wants a tie in the Super Bowl, and it shouldn’t be an option at the NRHA Futurity. We Don’t Judge Style Style varied greatly between champion & co-champion. Neither are great movers, did that impact scores in circles and rundowns? It was refreshing to see multiple styles perform well and get paid at the highest level. This is what judging has been teaching for years and we saw it played out on the main stage this year.  Set Up for Success with Pattern Selection Pattern selection for Go 1 and Go 2 was phenomenal. Pattern 12 allowed separation and provided an excellent filtering process, then pattern 15 thinned out the semi-finalists with some challenging maneuvers.  New Schedule Helped Everyone The extra days opened the schedule and allowed for shorter days. The show had good length of working days for judges/staff/exhibitors/horses. Everyone performs better when well rested. Scoring Analytics Average cut Scores were 1 to 1 ½ points higher in 2022 compared to this year. Was competition different or was judging more conservative?  Judging was consistent throughout the entire Futurity, where they were in the draw made no difference, judges did a great job sorting the competition.  With three-year-olds being this dynamic, what can we expect from them in the next two years? Genetics, training, and development practices have allowed them to mature at this level. But they still need to be brought along and developed to keep them performing well for longer.  Non Pro Futurity Buzz NP Champions: Lane Colston and Gunna Be Painted Adam Donahue’s Circles - did they get marked appropriately? Keep Your Questions Coming Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our blog or next question and answer segment. RESOURCES: Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshowExec@CowboyOffice.com

Maneuver scoring was implemented for the first time and reining and the working western industry was changed. Is it time for a new revolution? Some years become pivotal points in history. The equine industry, the working western world, and the reining industry can look at 1985 as the year everything changed. What was this industry altering catalyst?  The introduction of the new reining scoring system. Until this point, judging was subjective with seemingly arbitrary scores assigned based on one judge’s opinion at the end of the run. With the introduction of this new officiating system, a standard would be set, education would become required, and scores would be derived from a maneuver by maneuver objective evaluation. Soon the entire horse industry would embrace the revolutionary system and virtually all pattern classes would develop a maneuver scoring system. Judges in all disciplines would become trained observers rather than individuals offering their arbitrary opinions. Today’s Guest: John Snobelen:  The mind, teacher and mentor to the reining officiating system  NRHA Hall of Fame (1994) Non Pro & owner Mentor, judge, innovator Past Minister of Education for the province of Ontario “If we were wine - we would be good by now  -  fine &  priceless.” John Snobelen - 2023  The Show Rundown In this episode, Brian Dygert and Jody Brainard reflect with John Snobelen about the innovative mindset the leaders of the reining industry used to create the NRHA judging system. They look at 1985 as a focal point to find lessons we can use today. Reining Judging System The judging system has worked for 38 years. Or has it? The industry is three times bigger than it was in 1985. Competition has evolved but the judging system has not. What was once innovative is now outdated. Is it time for a system update? The judging system needs to be able to handle the highly evolved levels of competition. The industry continues to get better, horses are more dynamic, fine distinctions separate the winning runs, and technical skills continue to elevate competition.  Brian and Jody ask these questions to special guest John Snobelen and he provides unorthodox and unexpected answers.  John, who spent a career studying leadership, change, and courage, offers perspective not just on the tools needed for reining judges, but on human behavior, judging performance, and that improvement itself may not be enough. Challenges the Officiating System Needs to Handle Multiple Levels Running all levels (1-4 in Aged events) concurrently creates inconsistent results Consider the difference between a Rookie 70 and an Open 70 Re-evaluate the standard from the bottom up Depth of Competition It takes a 220 or better to make the finals in major events, like the 100x Reining in Tulsa Winning runs average 226-230 Volume of entries creates classes lasting multiple days Focus fatigue, consistency spread over multiple days Need more tools to make fine distinctions (½ points are not enough) Challenges the Industry Needs to Consider Economics of earnings Purse distribution Industry growth and development Continued Education Officiating Management Politics & Economic pressures Change Management Keep Your Questions Coming Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our blog or next question and answer segment. RESOURCES: Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshowExec@CowboyOffice.com

A Horse Sporting Event Like We’ve Never Seen! Life After the Futurity is Here The 100X Reining Classic made a lot of claims before the event. They stepped up and delivered, even exceeding expectations. The 100X producers and staff proved that different is better. This wasn’t a horse show, it was an event. With 1,700 horses competing for $3 million in purse money spread over 9 days and distributed deeper across the competition, they are showing the reining world what the future of this industry looks like. We can’t cover this event in one episode, we’ll have two more coming this month. Today’s episode is an overview of the 100X Reining. We look at the impact of this type of event on the industry and watch a couple of the winning runs. The Show Rundown The Numbers are In - 172 in the 100X open Futurity - took 2 days - 138 in 100x Stakes [4 yr olds only] - 2 days for qualifying go round and - 92 in 100X Invitational Futurity - 130 in the NARS Derby - 4-7 yr olds to close the event out!! Winning Runs - 007 & Gabriel Borges - Xtra Wimp It Good & Fernando Salgado - Pale Face Blazin & Edouard Winne Change is Coming - Is it time for an independent judges system? - Can A non-profit organization, run by and for political influence, train and manage officials at this level? - Where do weekend horse shows fit in? Should they be separate from Aged Events? - 100X isn’t waiting for an organization to lead, they are moving the industry forward Big Impact of this Event - Changing the way we view Futurity horses, 4yr Old horses, and Aged horses. - Creating room to let horse develop over time - No more of the Futurity being the end of major event careers - Outside the box thinking was incredible and created excitement at all levels - Elevated production teams are leading the way - Breeders programs seem to be creating a “self-handicap” that opens the trail for more riders to compete and succeed. - The “unspoken 80:20 purse money rule” is on it’s way out (100X Stakes L1 winner was paid double what the L1 Derby winner was paid) Coming Soon Two more shows on 100X. We’ll go into the analysis of competition on the 100X Stakes and the NARS Open Derby. - Sign up for notifications at www.cowboyoffice.com. - If you have questions, email us at exec@cowboyoffice.com. Keep Your Questions Coming Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our next question and answer segment. ONE MORE THING Take the American Horse Council Economic Impact Survey. Your voice matters so use it! RESOURCES: 100X Reining Classic: https://100xreiningclassic.com/ Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website: CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

David McGee and Travis Pufpaff, owners and operators of NARS, may have the keys to making breeding programs sustainable while supporting multiple sectors of the industry. Breeders programs in the reining industry are growing in number and size. The days of building a great breeding program and selling your foal as a stand-alone, no incentives included, deal are quickly fading into memory. Today, buyers of competition-quality reining horses require them to be enrolled in, or at least eligible for, multiple breeders programs. The number of aged events that won’t let you through the gate without a paid enrollment are growing. And because the purses that result from these programs are skyrocketing, breeders programs continue to thrive. But can it last? In this episode, the Cowboys talk with the owners and operators of the North American Reining Stakes (NARS). They’ll get honest answers about the sustainability of these programs along with a peek into the future of the NARS breeders program.  The Show Rundown Breeder Program Evolution How NARS evolved from a local breeding program to a nationwide program  Gearing up for the NARS Derby at the 100X Reining in Tulsa, OK, this week Inaugural event showcasing the North American Mare Power program NARS Futurity will be held November 2-5 in Columbiana, OH Big Picture Goals for NARS Foster mutually beneficial relationships between owners, breeders, and exhibitors Serve more exhibitors by offering affordable breeding program with incentives for competition growth Keep value to owner high in the Mare Power program Increase purses for competition The Future of Breeders Programs How to make it sustainable Creating programs that benefit breeders, owners, and exhibitors Supporting purses without breaking the bank of breeders Keep Your Questions Coming Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our next question and answer segment. ONE MORE THING Take the American Horse Council Economic Impact Survey. Your voice matters so use it! RESOURCES: North American Reining Stakes: https://northamericanreiningstakes.com/nars-event/  Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

EP 22: Industry trends, growth, and business. Competition, breeding, and officiating. Associations, medications, and international governance. One of the 12 principles of “The Cowboy Way” is “He must never go back on his word or trust confided in him.” The Cowboys promised to answer your questions and in this episode, they make good on that promise. This straight-shootin’ episode comes directly from questions spurred on by previous episodes.  The Show Rundown Industry Trends: The Good and Not So Good Distinctions between weekend shows and major events Creation of more spectator-focused events Episode to watch: EP7 - American Horse Council with Julie Broadway The daunting task of getting started Beginners in the sport - the expense and finding a trainer Trainers entering the professional side The breeding industry Episode to watch: EP 13 - Rancho El Fortin with Aldo Ramon Hottest Topic: Medication use in the industry Use of sedatives Tail alterations Episode to watch: EP 16 - NRHA with Mark Blake & Mike Hancock NRHA Reiner Magazine - July Issue, Page 45 Officiating & Judging Relevance of individual judge’s score to overall final score Minimize subjectivity and maximizing objectivity Circles and larger maneuver evaluation variances - why this is one of the most difficult maneuvers to score New rule changes from NRHA Episodes to watch: Understanding the Score: EP 15 - TRFAM qualifier at Cactus Classic, EP 17 - NRBC, EP 19 - Buckeye Reining Derby, EP 20 & 21 - NRHA Derby Coming Soon: EP 24, 25, 26 - NARS, 100X and more How industry growth affects association transparency How associations communicate with members Is it time to consider an amateur division in reining How the horse show business is changing -  Episode to watch: EP 18 with Marnye Langer Equine breeding business Breeding fees continue to increase More mares being bred - what this means for the industry in the next 3-5 years Price of horses is at an all-time high Episodes to watch: EP 11 - NRCHA with Paul Bailey & EP 13 - Rancho El Fortin with Aldo Ramon Is it time to create a true International Governing Body? FEI didn’t work for western discipline of reining International events are being created without one an IGB Looking to other sports as examples Collegiate Competition NCEA is a growth opportunity for the industry Lots of questions, we’ll be bringing more interviews in the future Episode to watch: EP 14: Collegiate Program with Larry Sanchez & Laura Brainard Keep Your Questions Coming Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our next question and answer segment. ONE MORE THING Take the American Horse Council Economic Impact Survey. Your voice matters so use it! RESOURCES: NRHA Rule Changes 2024: https://news.nrha.com/2024-nrha-rule-changes-approved-nrha-board-of-directors-spring-meeting-a-success/  Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshowExec@CowboyOffice.com

The numbers are in and the analysis is complete. What do the results from these 108 horses tell us about the reining industry? Perhaps there’s room for improvement. As the depth of reining competition skyrockets, the systems in place must work to keep up. The ground is there and purses are rising to meet the challenge. Are the NRHA leveling structures and judging systems keeping pace? The numbers will tell in the analysis of the NRHA Open Derby Finals.  The Show Rundown Score ranges per section: What this says about leveling.   Maneuver scoring: Are judges requiring perfection instead of excellence? Maneuver spreads: Double digit percentages had spreads across 0 Reining systems: Are we ready to step up our judging and leveling systems? Graphs and data charts explaining the competition at the Open Finals. Heads Up This episode is best consumed by video due to the graphic and visual nature of it. Watch directly via the website, or on Youtube or Spotify for the best Cowboy Office experience. Keep Your Questions Coming The Cowboy Office will be shooting a special episode to address all of the amazing questions we’ve received since the show started … don’t worry, we keep a list. In honor of you and your viewership, stay tuned for a full rundown through your submitted questions. And don’t forget, keep ‘em coming. We’ll be doing several of these throughout our series. ONE MORE THING Take the American Horse Council Economic Impact Survey. Your voice matters so use it! RESOURCES: The NRHA Derby website: https://nrhaderby.com/ Production and marketing by ConsultMent.Agency: https://www.consultment.agency/ COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

With over 300 horses in the running for over $100,00 guaranteed to the winner at the NRHA Open Derby proved that another year of great reining is upon us.  This show analyzes the go round at the NRHA Derby, including the breakdown at all 4 levels, the effect of the draw, and the judges scores and performance. The Show Rundown Did the draw affect scoring / finals qualifications? What did it take to make the cut & go to the finals Purses are growing, creating greater depth of competition in this sport.  What does this mean for how judges analyze the runs? A horseman’s analysis of the quality of these 4-7 year old horses. Mare against studs against geldings, does it matter?  We’ll spill the tea on the 3 things that caused the biggest variance in scores (and that may have kept riders out of the finals) Graphs and data charts explaining what kind of competition was at the Reining Derby. What were the odds that you would make the finals and a payout at each level? Were the judges crossing zero at the maneuver for the NRHA Derby? What maneuvers were the hardest to judge and caused the most crossing of zero? Heads Up This episode is best consumed by video due to the graphic and visual nature of it. Watch directly via the website, or on Youtube or Spotify for the best Cowboy Office experience. Keep Your Questions Coming The Cowboy Office will be shooting a special episode to address all of the amazing questions we’ve received since the show started … don’t worry, we keep a list. In honor of you and your viewership, stay tuned for a full rundown through your submitted questions. And don’t forget, keep ‘em coming. We’ll be doing several of these throughout our series. ONE MORE THING Take the American Horse Council Economic Impact Survey. Your voice matters so use it! RESOURCES: The NRHA Derby website Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshowExec@CowboyOffice.com

Hello horse world from the AI sphere, well not yet. Jody and Brian are still in human form and bringing a jam-packed analysis to The Buckeye Reining in Ohio. Join the guys as they key in on some of the hidden aspects of the battle that judges face during a competition and the evolution of the sport and competition depth as a whole. How hard is it to separate horses? What’s it like dealing with so many different classes at once? As our co-host Jody says, “"You know, Brian, it's not like the old days anymore. Back then, separating horses based on their skills and performance was a breeze. But now ... now it's an entirely different ballgame." Heads Up This episode is best consumed by video due to the graphic and visual nature of it. Watch directly via the website or on Youtube for the best experience. The Show Rundown Is there a difference between East and West Coast styles of reining? We’ll take you through our Score Statistical Analytics that showcase the date behind the competition. What were the odds that you would make a payout at each level? Were there more or less officials crossing zero at the maneuver for The Buckeye? Take a look at this episode to find out! How does the judge's perspective affect judging difficulty? Is it more accurate? ADDED BONUS: We’ll take a look at a few of the riders and breakdown their runs, including slow motion of the fine details that are so hard to catch the first time around. Things that make you say … Whoa! Yes! Or maybe even Oops! Keep Your Questions Coming Soon the guys will be shooting a special episode to address all of the amazing questions we’ve received since the show started … don’t worry, we keep a list. In honor of you and your viewership, stay tuned for a full rundown through your submitted questions. And don’t forget, keep ‘em coming. We’ll be doing several of these throughout our series. RESOURCES: The Buckeye: http://buckeyereiningseries.com/ Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

You don’t often get to interview someone who has touched so many facets of the horse industry in her career and knows the evolving ins and outs of the horse show business. Marnye Langer is the general manager of Hansen Dam Horse Park, CEO of the Langer Group, USEF “R” judge, author and award winning writer. She’s also an accomplished hunter/jumper rider who is taking a walk on the wild side as she explores reining and ranch classes.  Will this fifth generation Californian who’s known for her hunter/jumper skills clash with a couple of cowboys? Find out in this episode of Cowboy Office. In This Episode Marnye oversees operations of Hansen Dam Horse Park, a facility that not only provides a venue for horse shows but is able to house over 200 horses and currently provides for 18 trainers who work out of the facility. The concept of one venue providing training facilities for multiple trainers is not common across the country, but it enables trainers to focus on their core competencies while the facility handles maintenance and other support services.  One of those services is keeping trainers updated and aware of industry changes that could impact their future. Social license to operate is a good example. With increased urbanization much of the country has lost touch with their agricultural roots and trainers must be aware of how their daily interactions with horses can impact how the public views the horse industry as a whole. This often overlooked subject has the potential to affect the future, not only of their individual business, but of the facility and even the industry in general. The cowboys and Marnye tackle tough questions like how does the industry find balance between regulations and oversight while maintaining flexibility and innovation? What works in the boardroom does not always translate in the trenches of training, showing, and caring for our horses on a daily basis.  Add to that the concerns over the environment and it’s easy to see how facilities and trainers get caught in the middle as they attempt to be successful in the business of the horse business. The current trajectory of the industry has the potential to create an elitist only environment where only the affluent are willing and able to pay the price of showing.  What happens to the middle guy and newcomers when the cost of competing pushes them out of the game? They find another game to play. And what happens to the top when the bottom crumbles? Well, it’s a pretty obvious answer.  What isn’t obvious is how to fix the problems we see. Business is business and without a profit shows can’t continue. Exhibitors without show production experience may walk away thinking show management is raking in all that dough, but often, especially at the middle and smaller shows, management is barely in the black after paying expenses. The profit margin is slim after paying staff and facility fees, not to mention prizes or added money to entice exhibitors to attend. The industry desperately needs to discover how to create wealth within its ranks rather than causing all levels to expend wealth until they leave. While we can’t fix all our problems, there is one thing we can each do to improve our industry. Stop labeling yourself and others and get unified behind the love of the horse. No matter your discipline, age, or level of experience, get out of your “tribe” and remove the divisiveness that keeps us struggling to find a unified voice that speaks for all areas of the horse industry.  ONE MORE THING Take the American Horse Council Economic Impact Survey. Your voice matters so use it! RESOURCES: Langer Group: https://langer.group/ Hansen Dam Horse Park: https://hansendamhorsepark.com/  American Horse Council Economic Impact Survey: https://horsecouncil.org/economic-impact-study/ Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow

A much awaited return of the NRBC, as it settled into its new roots in the great city of Tulsa, Oklahoma. Join the hosts Brian and Jody as they analyze the L4 Open Reining and dive deep into the analytics. {Best viewed with a video experience as CowboyOffice.com, Youtube or Spotify}. This episode is one for our data enthusiasts as we break down the spreads, whether the judges got it right or not, and answer the question of whether it seems better to show in the first or second go to make the finals. In this episode, Brian Dygert and Jody Brainard, bring their many years of expertise to explore: All levels 1-4 in the Open Reining, and the scores to get back to the finals The 244 go round entries, the median, max and average score spread The 31 Level 4 Open finalists scores & their score spreads How draw placement correlated to qualifying for the finals The maneuver spread scores in both the go rounds and in the finals & what they mean How often “bingo” appears - when all judges have the same scores & why it matters What separates the good from the great at the horse show? Find out in Episode 17 of the Cowboy Office. RESOURCES: NRBC Website: https://nrbc.com/ NRBC Official Results: https://www.showmanager.info/Eventliste.aspx?turnierID=1316 Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

Reining fans won’t want to miss this episode as we are joined by NRHA President, Mark Blake, and President-Elect, Mike Hancock. We’ll peek behind the gate to see what's happening in the sport of reining today and hear how they are planning for the future. Cowboy is cool again thanks to the popularity of Yellowstone and innovative producers of The American Performance Horseman and The Run for a Million. Reining is poised to tap into the potential for continued growth and advancement if the leadership can maintain its balance through ever-changing terrain. The Cowboys and NRHA leadership ride through trails including NRHA Futurity & Derby, medications rules, officiating and much more.  The American Performance Horseman Redefining the horse show event by interspersing reining, cutting, and cow horse with concerts from contemporary singers and bands.  18,000 tickets sold Exposition vs competition Producers entered their own horses, does it matter?  How a one horse, one rider event differs from competitions that allow one rider on multiple horses Medications How does the NRHA adopt a modified sedative rule for competition?  Takes effect June 1 (Derby will have in effect) Stiffer penalties for violations Romifidine - Board reviewing that decision Member survey Veterinarian input Balancing rules that allow you to do what is best for horse with performance enhancement that creates an unfair advantage   Association Leadership NRHA Commissioner, Gary Carpenter, retiring The search begins for the next NRHA leader Economy Concerns Will the war in Ukraine impact the future of reining? Changing economics in the US Governance Social License to Operate Making the most of current excitement in the sport and prepare for potential dips in the future Strategic planning meeting this summer What we learned from COVID Positive impact regarding slowing training down and longevity of show horses  Resilience of outdoor activities and cowboy mindset Reining & International Competition Partnering with international producers Providing foundation by maintaining rules, oversight, technology record keeping NRHA Futurity & Derby Event management  NAAC and the NRHA Futurity Growth Membership remains steady Entries up 22% from 2017 to 2022  Nominations hovered around 2500, this year over 3000 RESOURCES: National Reining Horse Association: www.nrha.com Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

(BEST VIEWED ON WEBSITE, YOUTUBE OR SPOTIFY) Scores, spreads and the judges perspective explained. A new 10 riders will slide in for their opportunity at one of the biggest paychecks in Reining history as the Cactus Reining Classic hosted the run for a million qualifier. In this episode, Brian Dygert and Jody Brainard, bring their many years of reining judging and monitoring expertise to the arena. With an overview of statistics, score spreads, and the best runs from the competition, you will learn how to see these runs from the judges chair, better understand how Reining scoring works, and truly gain wisdom around what it means when you see scores spread across a single maneuver in this 5-judge system. Brian and Jody analyze runs from prominent competitors, including the 2023 TRFAM qualifier winner. Gina Maria Schumacher on Gunnastepya, and other top 10 runs including Dany Tremblay on Tinker With Dreams, Trevor Dare on Spat Toy Boy Gun, Dan Huss on Whoz Joe Daddy, Jason Vanlandingham on Best Shine, & Mandy McCutcheon on Starlights Voodoo. Don't worry, Brain and Jody add a few extra maneuvers to this episode's pattern as they share their take on things like a new leveling system based on horsepower and not rider earnings, and how to advance the NRHA's judges system. RESOURCES: Cactus Reining Classic: http://www.cactusreiningclassic.com The Run for a Million: https://www.trfam.com Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

Parents and high school students will want to check out this episode of Cowboy Office as Brian & Jody talk to Oklahoma State University Equestrian Team coaches Larry Sanchez & Laura Brainard. You might be surprised to learn that your riding skills aren’t the main focus of collegiate recruitment. Riding skill may catch their attention, but another characteristic may cost you a place on their team. At the Cowboy Office Today: Larry Sanchez OSU Equestrian Team Head Coach since 1999 5 National Championships8 Big 12 Conference Championships Former coach at New Mexico State University 2 National Championships AQHA JudgeABRHA Judge Laura Brainard OSU Reining & Horsemanship CoachFormer coach at Baylor and GeorgiaNRHA Judge With OSU’s extensive win record, you might be tempted to think it’s all about winning. But the coaches know that winning at all costs today will take a toll on their team’s future. They focus on the “person over the player approach, because we believe, and we’re finding more and more that character drives the process, which ultimately drives the result.” This is why they look at more than a rider’s skill on horseback when recruiting. They focus on character by watching how the prospective student interacts with coaches, parents, and fellow competitors. They also take a look at how they handle winning and losing; a bad attitude or disrespectful behavior raises a red flag for this experienced team of coaches. Tips for parents of potential collegiate equestrians: Keep records of income and expenses related to showing for NCAA complianceUnderstand that college sports is different, you’ll need to trust the coach even if you don’t understand the “whys”College recruitment can begin June 15 leading into their junior yearIt’s not just riding, attitude and behavior impact recruitment Interested in becoming a coach? Student or volunteer coach for a year to see the whole pictureIf possible, participate in the field as an athlete to better understand and see the process through their eyesIf coming from outside the collegiate industry, be prepared for a steep learning curve as you dive into NCAA regulations and learn how to coach a large team of equestrian athletes RESOURCES: Oklahoma State University: okstate.edu Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

If you have an interest in breeding, bloodlines, or business, you won’t want to miss this episode. The Cowboys meet up with Aldo Ramon of Rancho El Fortin to talk about the history and future of the horse breeding business. Rancho El Fortin and Caballos La Paloma are multinational breeding ranches operated by an industrious and determined family.  What we talk about: Evolution of the family businessCala and reining horsesOperating in multiple marketsScience of breedingPurse structureHorse prices At the Cowboy Office Today: Aldo Ramon Owner/operator of Caballos La Paloma, Manager of Rancho El Fortin (family owned business), Owner of Ten Thirty, NRHA Futurity Champion Rancho El Fortin is 70,000 acres deep in the mountain valley provides a wondrous backdrop for raising horses, Charolais cattle, wine, and olives. Aldo Ramon manages the horse breeding program and in 2016 began his own ranch, Caballos La Paloma. Balancing the responsibilities of both ranches is a big undertaking. Looking at the results of their breeding programs, it seems he’s the right man for the job. Aldo credits our own Jody Brainard for introducing him to the reining world. In 1998 Jody did a clinic at Rancho El Fortin. Jody started a colt they called Gusto, and convinced them to put him into training. Jody believed he was good enough to make the top 10 at the AQHA World Show, and it turns out he was right. In fact, he made it look so simple that the family decided to stick with this easy game of reining. From there, it only took 25 years to win the NRHA Futurity with a horse named Ten Thirty. Reining isn’t the only game in Mexico. In fact, the bigger draw for many is something called cala. It can best be described as the sliding stop in reining, but not exactly. The goal of cala is to slide as far as possible, so you’ll see horses “skating” over the dirt rather than stopping deeply in the dirt like we see in reining. It’s all about distance in cala. Aldo balances the breeding program to include stallions and mares that favor the Mexican cala discipline or the US reining discipline. Some can cross over well between the two. But there is enough difference that it takes a certain eye to distinguish where the foals will best be suited. The science of breeding has changed quickly. From live cover to frozen semen, embryo transfers to cloning, the future of breeding continues evolving. Horses and genetics will change regardless of where you stand on controversial practices. The real key to a successful breeding program will still be choosing the right sires and the right dams resulting in offspring that meet the needs of the sport. RESOURCES: Rancho El Fortin: ranchoelfortin.com | Facebook | Instagram Caballos La Paloma: Facebook | Instagram Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow

Doug Huls, CEO of AzQHA shines a light on producing a Top 10 AQHA show while fostering growth and camaraderie at all levels of competition. Doug joins the Cowboys to discuss industry changes and how to capitalize on the opportunities and meet the challenges they represent. What we talk about: Meeting the needs of different sectors from amateurs to professionalsIncreased specializationFinding unique show identityCareer development and professional staffing todayWhat makes a successful show producers/manager At the Cowboy Office Today: Doug Huls CEO of AzQHAShow Producer of Sun Circuit, AQHA Level 1 West Championship & Pinnacle Circuit, Arizona Fall Championship Sun Circuit focuses on being an event where people have fun, enjoy competing at all levels, and meet up with fellow horsemen from other disciplines they may not see at other shows. It’s not often that one venue can host such a vast array of classes running in multiple arenas on the same days. Reining, Western Riding, Cow Horse, Showmanship, Roping, Horsemanship, and more will fill the arenas while everyone enjoys the sunshine. AzRHA has found a unique identity with Sun Circuit. It’s not about huge purses or championship titles. It’s about being an event where people have fun, test themselves in deep competition, and maybe try out a new horse while they are at it. They also have plenty to offer spectators or supportive family and friends who arrive without a horse. Free Clinics https://www.suncircuit.com/free-clinics/Hershberger Performance Horse Sale https://www.suncircuit.com/hershberger-performance-horse-sale/Over 100 VendorsUp to 9 arenas of competition to watch Cowboy Office and AzRHA share in the mission of getting more people involved by breaking down barriers and making newcomers feel welcome. AzQHA offers no bling shows with both Quarter Horse and all breed classes. They host multiple levels of shows throughout the year and encourage members to start where they are comfortable then test themselves as they progress. They support the youth through IEA scholarships and pay for Youth World show fees through an active fundraising program. Though the industry is strong, there are hurdles to be aware of. The increasing pressure to offer huge added money to purses challenges a show’s ability to meet those demands while being financially stable. Meanwhile, the decline in entries at the AQHA World Show may indicate that exhibitors are changing their priorities, and then there is venue space. Even at the expansive Westworld of Scottsdale, Sun Circuit has nearly maxed out stalling and arenas. Venue space and availability is a real challenge for any show that desires to move, expand, or enter the market. RESOURCES: AzQHA: www.azqha.com Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

The National Reined Cow Horse Association (NRCHA) is steeped in vaquero traditions yet moves confidently into the future with the energy of a cow horse going down the fence. There’s a lot to learn from this dynamic association that is leading the way in membership engagement, growth across multiple sectors of competition, and spectator enthusiasm. What we talk about: World’s Greatest Horseman competitionGrowth of the NRCHANRCHA History & GrowthCustomer ServicePayout StructuresCattle for Competitions At the Cowboy Office Today: Paul Bailey Vice President of NRCHANRCHA Past PresidentTennessee Senator The NRCHA has proven to be resistant to the inflationary pressures experienced by most of the economy. Shows experienced a 20% growth rate in 2022 and they are expecting moderate growth to continue this year. This exciting multidiscipline event attracts both competitors and spectators, which is a draw for sponsors to help further boost NRCHA’s five premier events. The first premier event of the year is held February 10-20 at Ft. Worth, TX. Kalpowar Quarter Horses Celebration of Champions Details: Cutting, reining, and fence work form the trifecta of NRCHA premier events with steer stopping added to the World’s Greatest Horseman competition. This year’s World’s Greatest Horseman competition will be the largest ever with 75 competitors vying for the coveted title.Youth are getting in on the action with the Youth World’s Greatest Horseman competition while non pro and open riders can compete in an array of classes throughout the ten day celebration. About the Cow Horse: Training of cow horses follows the vaquero tradition from snaffle to hackamore into the two-rein and finally the bridle. Like many western disciplines, the historical pressure has been put on young horses, but NRCHA sees the value of encouraging longevity and incentivizing progressing training to finish horses in the bridle. They have added purse money to these events for older horses to encourage owners and trainers to keep the future of their horse’s in mind. Creating Stability: NRCHA has a vision: To produce the best cow horse events possible. Keeping this simple vision in mind lets them focus on the steps that will help them reach their goal. They have assembled one team that manages all five of their premier events in-house. These five events paid out $5.6 million dollars in 2022. That’s a big challenge for a single team but consistency lends itself to the success of these events and the association overall. RESOURCES: NRCHA Kalpowar Quarter Horses Celebration of Champions: Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office TikTok: www.tiktok.com/@cowboyofficeshow Exec@CowboyOffice.com

Bigger isn’t better when it creates barriers to entry and places the economic viability of an industry at risk. This is an interesting stance from the association that hosts the largest Arabian show in the world. Taryl O’Shea, Executive Director of the Arabian Horse Association of Arizona (AHAA), joins the Cowboys to discuss responsible growth, introducing more people to the horse lifestyle, and creating paths for entry that encourage longevity. This episode is for all horse enthusiasts regardless of your breed preference. Arabian owners will enjoy the spotlight on their breed while we learn how to work together to advance the equine industry. We’ll explore the state of the industry and how to meet the challenges we face now and in the future. At the Cowboy Office Today: Taryl O’Shea Executive Director of the AHAAOwner of Event Management by TarylManager and producer of equine events worldwide The AHAA was established in 1955 with the majority of horses being imported from Poland. The AHAA now hosts the largest Arabian show in the world! To keep their association strong and nimble, the AHAA hosts not only  shows accredited by the Arabian Horse Association (AHA) and United States Equestrian Federation (USEF), but also stand alone shows that allow for more flexibility. The Scottsdale Arabian Show is held February 16-26 and boasts the title “World’s Greatest Horse Show.” What makes the AHAA so confident in their ability to deliver? They start with over 2000 Arabian horses, offer more than 1000 classes, and add an expansive Immersive Horse Experience to the mix. Spectators line up to go hands on with horses of all breeds. Beginners can learn to lead a horse and discover how they communicate through body language, others will be able to ride or learn about surcingle work, and then there’s the opportunity to meet the movie stars of the Arabian world through their Ambassador program. The horse industry, like most others, is coming out of a challenging few years following the pandemic. With the help of outside forces like Yellowstone, the industry is now recovering well and excitement for the western lifestyle is building. Breedings and registrations are down across many breed associations, but the AHAA is seeing exponential growth of half Arabians thanks to their ability to cross well with other breeds. Balance is now the name of the game and developing new and better ways to get people involved while supporting the base of the industry is vital. How do we achieve the balance of fun and affordability with the need for professionals to earn a living? How do we get more people involved when many of our events are already busting at the seams? How do we get better when simply getting bigger isn’t the best option? RESOURCES: Arabian Horse Association of Arizona Production and marketing by ConsultMent.Agency COWBOY OFFICE SHOW Website:  CowboyOffice.com Facebook: www.facebook.com/cowboyofficeshow Instagram: www.instagram.com/cowboyofficeshow LinkedIn: www.linkedin.com/company/cowboy-office

Show producers and competitors will want to watch this episode of Cowboy Office to catch a glimpse of the challenges shows face now and in the future, learn how we call all remain diligent about biosecurity concerns, and see a side of venue management that you may have overlooked. The League of Agricultural and Equine Centers promotes and supports facility management, brings people together, and offers a network of experts that bring awareness of best practices, new developments, and looks to the horizon to prepare for the future. Cammie Pearson & Joe La Follette join the Cowboys to talk about the complexities of running an equine event facility. From horse sh….um, manure to staffing to biosecurity. We learn how the League supports the industry through education, networking, and problem solving. Their annual symposium will be hosted February 6-10, 2023 in Ocala, FL. The League creates a family network feel to a competitive sector of the equine industry with the ultimate goal of unifying event venues in a way that leads to greater consistency in customer service and procedures across the nation. As the shutdowns from Covid proved, working together makes everyone better and aids the entire equine community by sharing knowledge rather than hoarding it. Challenges facing the industry (and how to meet them): Shrinking agricultural lands reduces opportunity for youth to participate in 4-H & FFA projects. (Break down barriers with programs like the 4-H Horseless Horse Project, contact your local 4-H club to find out more.)Adapting to increased specificity of demand from diverse sectors. (The horse industry may be more resilient than others.)Labor shortages (Engage the university system to better promote and create paths for careers in facility management.)Manure management (We learn the term “entremanure”) Groundbreaking News: Footing is a big deal for everyoneGGT - fiber footing or “magic sand”Natural material & Kiser Arena Specialists “The footing you can’t see is what gives the horse its confidence.” Bob Kiser Education: Certified Managers of Equine Centers (CMEC) supports education in three core areas: Business ManagementCenter OperationsEvent Management Biosecurity (a.k.a. Why Jody stopped carrying his own sprayer and disinfectant to shows) AwarenessStandard practicesCurrent biosecurity technologyHealth certificatesStaff educationEquine Disease Communication Center (EDCC)Developing a plan for venues serving as emergency evacuation facilities Why all horse owners, trainers, and exhibitors should be on the EDCC email list: Receive notifications of outbreaks across the nation,Know what is happening where you are going when traveling across the countryBe prepared for what may be brought into your areaStay ahead of the curve to help limit the spread. RESOURCES: Production and marketing by ConsultMent.Agency The League of Agricultural & Equine Centers: http://www.laec.info/ Annual Symposium & Footing Academies: https://laec.info/Symposium Equine Disease Communication Center: https://www.equinediseasecc.org/