With email technology continuously evolving, mastering the art of business email has never been more critical. Dive deeper into advanced techniques with "Transforming Business Emails: From Blasé to Brilliant with Creativity," featuring expert insights from Kaitlin Harvey in Episode 13 of iPost’s podcast "Email Never Sleeps."This episode delves into the advanced elements of email development, a crucial skill set for today’s digital marketers looking to elevate their strategies. Kaitlin Harvey shares her extensive knowledge on optimizing email campaigns for higher engagement and better conversion rates. Whether you're an experienced professional or looking to upgrade your expertise, this talk will provide actionable insights to thrive in the dynamic world of email marketing.📚 Learn more about advanced email strategies here: https://www.ipost.com/blog/ 🔗 In This Episode:Kaitlin Harvey: https://www.linkedin.com/in/kaitlin-harvey/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ This episode is particularly valuable if you've benefited from insights from top digital marketing experts or are a member of communities like Email Geeks!Join us as we explore comprehensive strategies to enhance your email campaigns and ensure they excel across all devices and platforms, no matter the inbox!#BusinessEmails #EmailMarketing #DigitalMarketing #EmailGeeks --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

With email technology continuously evolving, mastering the art of email development has never been more critical. Jump into the fundamentals with "Email Development 101: How To Do It Right," featuring expert insights from Andrew Kordek and Anne Tomlin in Episode 12 of iPost’s podcast "Email Never Sleeps." This episode explores the essentials of email development, a must-have skill set for today’s digital marketers. Andrew and Anne unpack the intricacies of crafting effective, responsive email designs that captivate and convert. Whether you're a newbie or looking to polish your skills, this talk will equip you with the knowledge to excel in the fast-paced world of email marketing. Learn more about email strategies here: https://www.ipost.com/blog/ 🔗 In This Episode: Anne Tomlin: https://www.linkedin.com/in/annetomlin/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ This episode highlights the best practices in email development and tackles common challenges and how to overcome them. If you've enjoyed content from digital marketing leaders or are actively following platforms like Email Geeks Community, this episode is particularly enlightening! Join us as we explore practical strategies to enhance your email campaigns and ensure they perform beautifully across all devices and platforms, no matter the inbox! #EmailDevelopment #EmailMarketing #DigitalMarketing #EmailGeeks --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy. Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sleeps," presented by iPost, is for you! In this detailed discussion, Andrew Kordek hosts Jakub Olexa, email marketing savant and the mind behind Mailkit, to explore the pivotal transformations shaping the future of email marketing. Whether you’re a marketer looking to refine your strategy with dedicated IPs or questioning the validity of open rates due to emerging privacy protocols like Apple's MPP, this episode will provide you with deep insights and actionable advice. If you value content from thought leaders like Email on Acid or The Futur, you’ll appreciate the depth of knowledge shared in this episode. What you’ll learn: -The critical advantages of using dedicated IPs over shared IPs and how they can dramatically improve your email deliverability. -Insights into the declining reliability of open rates as metrics and what metrics you should focus on instead to gauge the true success of your email campaigns. -Practical strategies and expert tips to future-proof your email marketing efforts against the backdrop of increasing privacy regulations. Watch the full episode to discover: -Why the shift from traditional metrics to more robust measures of engagement and conversion is crucial for modern email marketers. -How dedicated IPs provide a competitive edge in maintaining sender reputation in a congested digital space. Connect with the experts for more insights: Jakub Olexa https://www.linkedin.com/in/axelo/ Andrew Kordek https://www.linkedin.com/in/andrewkordek/ This episode is a treasure trove for email marketers who aim to leverage advanced strategies for better performance and compliance in 2024 and beyond. Don’t miss out on these expert insights, which could redefine the success parameters of your email campaigns. Subscribe and turn on notifications so you never miss another insightful discussion from Email Never Sleeps! --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration. With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and its critical role in digital marketing. The discussion also ventures into the challenges of B2B churn, offering valuable strategies to retain customers and enhance product adoption. If you're a marketing professional, particularly in the digital or email marketing space, and are considering an ESP migration or struggling with B2B churn, this episode is packed with practical advice and insights to guide you through these challenges. Whether you're navigating the technical aspects of migration or seeking to improve customer retention, Anna and Andrew provide a comprehensive checklist and strategies rooted in understanding user behavior and aligning with business goals. Connect with our experts on LinkedIn to further explore their insights: Anna Levitin: https://www.linkedin.com/in/annalevitin/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ If you're searching for guidance on ESP migration, strategies to reduce B2B churn, understanding user behavior in digital marketing, or aligning marketing efforts with business objectives, this video is for you. Join Anna and Andrew as they share their experiences, challenges, and lessons learned from years in the industry, all presented clearly and straightforwardly for easy understanding. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In this episode of "Email Never Sleeps," titled "Make or Break Moments: The Power of Your Brand's First Email," Israa Alrawi joins Andrew Kordek to unravel the critical importance of a brand's initial communication with its subscribers. As an e-commerce entrepreneur turned email marketer, Israa shares her transformative journey from facing the unpredictability of social media advertising to discovering the consistent value email marketing brings. This episode dives deep into the mechanics of crafting that pivotal first email, highlighting its undeniable influence on deliverability, subscriber engagement, and setting the tone for the customer-brand relationship.Israa and Andrew talk about the essential components of a successful welcome email, emphasizing the significance of creating a memorable first impression, the strategic importance of immediate engagement, and the necessity of maintaining deliverability.They explore practical strategies for personalizing content, optimizing for deliverability, and leveraging email to establish a meaningful connection from the outset.This video is for marketing professionals, e-commerce store owners, and anyone looking to refine their email marketing strategy or seeking insights into the best practices for initiating a lasting dialogue with their audience. If you're searching for keywords like "email marketing," "welcome email strategy," "subscriber engagement," or "improving email deliverability," this episode is a treasure trove of actionable advice and expert insights. For more wisdom from Israa Alrawi and to connect with her, visit her LinkedIn: https://www.linkedin.com/in/israaa/ To delve deeper into Andrew Kordek's email marketing expertise, check out his LinkedIn: https://www.linkedin.com/in/andrewkordek This episode offers the guidance and inspiration you need to elevate your strategy. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In this episode of "Email Never Sleeps," join Alizah Thornton and Andrew Kordek as they explore the interplay between SEO, paid ads, and email marketing to transform web traffic into loyal subscribers. As a digital marketing strategist, Alizah shares her comprehensive experience and passion for leveraging content across various channels to create meaningful connections with audiences. From the intricacies of keyword clusters in SEO to the power of personalized email campaigns, this episode is a treasure trove for marketers looking to enhance their strategies with insights on content creation, audience engagement, and leveraging data for targeted outreach. This video is a must-watch if you are a marketing professional or business owner seeking to refine your digital marketing strategy, enhance customer engagement, or explore the synergies between different marketing channels for improved ROI. Whether you are navigating the complexities of SEO, crafting impactful paid ad campaigns, or mastering the art of email marketing, Alizah and Andrew provide actionable insights and practical tips to help you make your marketing meaningful. For more insights and to connect with our experts, visit their LinkedIn profiles: Alizah Thornton: https://www.linkedin.com/in/alizahthornton/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ This video is for you if you are searching for practical tips on integrating SEO with email marketing, strategies for converting web traffic into loyal subscribers, or ways to leverage content marketing across various digital channels. Dive into the synergy of SEO, paid ads, and email marketing with us and discover how to elevate your marketing efforts to new heights. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In today's digital age, the art of storytelling and personalization in email marketing is more crucial than ever. Episode 7 of "Email Never Sleeps," hosted by Andrew Kordek, delves into this topic with special guest Toni Rexroat, an experienced marketer renowned for her storytelling prowess. This episode explores how crafting compelling narratives and tailoring content to individual preferences can significantly enhance email marketing strategies. Toni Rexroat, affectionately known as T-Rex by colleagues for her formidable skills, shares her journey from magazine editing to falling in love with email marketing. She emphasizes the importance of storytelling in engaging customers, whether they're passionate enthusiasts or in need of everyday essentials. Toni and Andrew discuss the essence of storytelling, defining it as guiding customers through a journey, highlighting challenges, and offering solutions that resonate with their experiences. Andrew Kordek echoes the sentiment, stressing that every brand has a story that can forge deeper connections with its audience. He advocates for authenticity and emotional engagement in emails, moving beyond mere discounts or promotions to create meaningful interactions. The conversation further explores the importance of understanding the customer's perspective, ensuring the narrative is relevant and compelling. The discussion also covers personalization, a key element in making emails feel tailored and relevant. Both Toni and Andrew critique superficial personalization tactics, like the overuse of first names, advocating for a deeper understanding of customer desires and preferences. They share insights on leveraging data and customer feedback to craft emails that genuinely resonate, thus fostering stronger brand loyalty. Moreover, Toni advises on the iterative process of storytelling and personalization, from gathering insights across departments to testing different narratives and personalization levels. She emphasizes fun and creativity in this process, encouraging marketers to view their audience as friends rather than targets. This episode is a treasure trove for marketers looking to elevate their email campaigns through the power of storytelling and sophisticated personalization. Whether you're a seasoned professional or new to the field, the insights shared by Toni Rexroat and Andrew Kordek will inspire you to craft emails that inform, connect, and delight. Connect with Toni Rexroat on LinkedIn: Toni Rexroat Connect with Andrew Kordek on LinkedIn: Andrew Kordek --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Are you fascinated by the evolving landscape of email marketing and the integration of AI technologies? If you're curious about how artificial intelligence is shaping the future of email strategies or seeking ways to optimize your email campaigns through AI, this video is tailor-made for you. Join Andrew Kordek and guest Elizabeth Jacobi, a seasoned expert from Mocha Bear Marketing, as they delve into the dynamic world of AI and email marketing. Whether you're an industry veteran looking for fresh insights or new to the field and eager to learn about the latest trends, this discussion will offer valuable perspectives on utilizing AI to enhance email marketing effectiveness. They explore the advantages and challenges of AI in writing email content, analyzing data, and even creating images, providing practical advice for marketers at all levels. If you're interested in leveraging AI to save time, improve engagement, and drive results in your email campaigns, you won't want to miss this enlightening conversation. Connect with Andrew: https://www.linkedin.com/in/andrewkordek/ Connect with Elizabeth: https://www.linkedin.com/in/elizabethjacobi/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers. In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start. Jennifer shares her journey from a marketing generalist to an email marketing specialist, highlighting the dynamic and ever-evolving nature of email marketing that keeps marketers on their toes. With a strong passion for mentoring and speaking about email marketing, Jennifer brings valuable insights into the importance of a well-crafted welcome series. This episode explores: -The pivotal role of the welcome series in email marketing -Strategies for collecting valuable subscriber information -The importance of personalization and making a great first impression -Tips for avoiding common pitfalls in welcome series creation -Whether you're new to email marketing or looking to refine your welcome series, this conversation is packed with actionable advice to help you engage your subscribers from their very first interaction with your brand. Watch now to learn how to create a welcoming journey that sets both your brand and your consumers up for success. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you. Scott brings decades of experience from the heart of Las Vegas, discussing the shift from impactful storytelling to a focus on targeting and technology. This conversation is crucial for marketers aiming to balance modern tools with the irreplaceable value of creativity. The discussion also touches on targeting younger audiences, the evolution of casino marketing, and how brands can better connect with their audience beyond just pushing content. If you're in marketing, looking to improve your brand's engagement, or curious about the future of creative content, you won't want to miss Scott's insights. Watch now to learn how to keep your marketing creative and engaging in an AI-driven world. Watch Now on YouTube --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign. 🔍 In This Episode: Discover why regular email list cleanup is crucial for your marketing success.Learn from Monica's extensive experience in email marketing, and understand how an engaged email list can significantly impact your campaign's performance.Explore practical tips and strategies for effective email list maintenance. 🎙️ About Our Guests: Andrew Kordek: LinkedIn ProfileMonica Badiu: LinkedIn Profile 🔗 Useful Links: Read more about this episode on the iPost blog: Maximize Engagement - Pro Tips for a Successful Email List CleanupWatch this episode on YouTube: Watch Here Whether you're new to email marketing or a seasoned professional, this episode offers valuable insights into the often-overlooked aspect of email marketing - list hygiene. Join us on this informative journey and elevate your email marketing strategies. 🌐 Stay Connected: Don’t forget to subscribe to "Email Never Sleeps" on Spotify for more episodes with industry experts like Monica Badiu. Stay tuned for enlightening discussions and expert advice that can transform your email marketing campaigns! --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies. 🔗 Important Links: Check out Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ Discover more about Scott Cohen: https://www.linkedin.com/in/scottcohen13/ Visit iPost for innovative email solutions: https://www.ipost.com/ In this insightful conversation, Andrew and Scott discuss: -The importance of the first email interaction and how to make it count. Strategies for personalized and effective welcome emails. -The role of analytics in understanding and improving email engagement. -Future trends and evolving practices in email marketing. Stay tuned for more episodes and don't forget to like, share, and subscribe for more insightful conversations on email marketing! --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Introduction to Season 3 of the Email Never Sleeps podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands. Josh shares his journey of starting The Email Agency with his brother in 2018, overcoming initial hurdles, and achieving remarkable growth with over 118 companies across nearly 100 niches. Their work with notable brands like Craft Sportswear and Foundation Building Materials showcases their expansive reach in the industry. The highlight of the podcast is a deep dive into what can make or break an email marketing program. From the necessity of a direct response and personality-driven email approach to the significance of connecting with customers on a human level, Josh's insights are invaluable. He emphasizes the importance of adapting to change and using email as a direct channel to understand and engage with your audience. Anecdotes like their successful experiment with Mixtiles, which significantly increased engagement through a unique email strategy, exemplify their innovative approach. Andrew adds his perspective on the importance of focusing on your brand, understanding your audience, and resisting the urge to follow trends blindly. This episode is a must-watch for marketers seeking to enhance their email strategies and connect more effectively with their customers. Do yourself a favor and follow Josh Kropkof on LinkedIn: https://www.linkedin.com/in/josh-kropkof/ Stay tuned for more episodes of Email Never Sleeps, as season 3 will restart in early January 2024. #EmailMarketing #eCommerce #DigitalMarketing #TheEmailAgency #Podcast #MarketingStrategy #BusinessGrowth #CustomerEngagement" --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Welcome back to Email Never Sleeps! In our latest episode, Per Caroe and Andrew Kordek explore the fascinating realm of hyper-personalization in email marketing. Join us as we discuss how to initiate and successfully implement hyper-personalization strategies tailored to the unique needs of your business, regardless of its size. Discover the importance of iterative processes, collecting meaningful data, and involving diverse voices to enhance customer experiences. Dive into the world of hyper-personalization and take your email marketing to the next level! If you missed it, check out part 1 of this conversation titled:What is Hyper-Personalization in Email Marketing?⬇️ https://open.spotify.com/episode/17BQAPA29rEMf3XSlaqaAV?si=jQtPsFZUS32Bxr0od4ql5g 🌐 Connect with Per Caroe on LinkedIn: https://www.linkedin.com/in/percaroe/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Welcome to another episode of "Email Never Sleeps," the podcast where we uncover the latest trends, strategies, and expert insights in the ever-evolving world of email marketing. I'm your host Andrew Kordek, and today, we have a special guest who's a seasoned pro in email marketing and personalization – Per Caroe. 🎙️ In this episode, we dive into hyper-personalization within email marketing. Per Caroe, formerly of Sage Flow, joins us to share his wealth of knowledge and experience on how businesses can master the art of hyper-personalization to connect with their audience. From personalization to hyper-personalization, we explore the key distinctions and practical examples that can take your email campaigns to the next level. Per sheds light on the crucial role of data collection and understanding customer preferences in crafting tailored messages that resonate. Discover effective strategies for franchise businesses and best practices for email marketing success. Learn how to optimize your email marketing efforts by adopting an iterative approach and the importance of testing to achieve optimal results. Don't forget to subscribe to "Email Never Sleeps" and hit that follow button to stay updated on the latest digital marketing trends, strategies, and exclusive interviews with industry experts. 🔗 Connect with Per Caroe on LinkedIn for more insights and updates: https://www.linkedin.com/in/percaroe/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

This episode serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. 🌐 The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms. See the full list here: https://www.ipost.com/casino-prohibited/ This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk industries like escort services, multi-level marketing, and even prostitution!! 😲😲😲 🌐 Why Should You Care? If your company relies on email marketing or SMS to nurture guests and loyal patrons or to run promotions, you may risk losing your platform support without warning. We’ve already heard of cases where clients have been unceremoniously kicked off platforms, costing them money and time. This is a serious concern, especially since casinos are not just about gambling; they also contribute to the hospitality and tourism sectors. 🌐 What to Do Next? We urge you to check whether your current vendors fall under this list. It might sound alarmist, but knowing where you stand is crucial. We aren't fearmongers; we're watchdogs looking out for potential pitfalls in the industry. If you find your ESP on this list, I strongly suggest considering alternative platforms that align better with your business needs both now and in the future. 🌐 We Stand by You At iPost, we believe all gaming, casino, and sports betting operators should have a secure and reliable email and SMS marketing platform. We not only support but also welcome businesses from these sectors. Don't compromise on a service that doesn't respect or understand the nuances of your industry. 📧 Let's Connect I've included my email at the end of this post for anyone who wishes to discuss this further. You can also reach out to me here on LinkedIn. Partnering with companies that genuinely want to support you in these challenging times is crucial. Who do you want standing behind you? Feel free to share this post to help spread the word. The casino industry needs to know. 📩 Email: akordek@iPost.com --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the three pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit engagement strategy, these industry experts reveal how to humanize your emails and make the most of your customer data to encourage repeat business and sustain strong relationships with your clients. Stay tuned to the end for a comprehensive breakdown of strategies, fresh takes on customer engagement, and valuable insights for everyone in the casino and travel industries. Whether you're a seasoned marketer or new to the game, this video is your winning hand for mastering casino marketing in 2023. 🎥 WATCH NOW to level up your email marketing game! Andrew Kordek https://www.linkedin.com/in/andrewkordek/ Mike Austin https://www.linkedin.com/in/mikethetechie/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In today's video, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries, the need for legalese, and how they can affect the overall user experience. Aysha brings her extensive knowledge from working in various sectors, including e-commerce, government, insurance, and banking, to this topic. Throughout the conversation, we address the question of whether footers are necessary for every email and discuss the implications of including lengthy legal disclaimers. Aysha shares her observations and interactions with legal departments, highlighting the sometimes conflicting perspectives between marketers and lawyers. We also consider the effect of visual clutter on email recipients and the importance of concise and engaging content. We examine the role of footers in regulated industries, such as finance and fintech, where legal requirements often dictate the inclusion of legalese. Aysha provides valuable insights into the challenges faced in these industries, where the legal department's concerns about technology and potential lawsuits can lead to lengthy and complex emails. However, she also emphasizes the need to balance compliance and user experience. Transitioning to consumer brands and e-commerce, we delve into the question of whether extensive footers are necessary in these contexts. Aysha suggests that shorter, concise footers with links to detailed information can be more effective. By employing a "pick and choose" approach, brands can avoid overwhelming their audience with excessive content and instead provide essential information as needed. We discuss email marketers' potential confusion when dealing with global footers and the lack of documentation that often accompanies them. Aysha acknowledges email developers' and specialists' challenges in understanding and implementing complex footer structures. She also appreciates global footers' versatility and customization options, allowing brands to tailor their communication to different segments and regions. Throughout the conversation, Aysha emphasizes the importance of considering the user's attention span and providing a seamless experience. She discusses her experiences working with clients who prioritize user-friendly footers and their positive impact on engagement and click-through rates. Join us for this insightful discussion on email footers and legalese, where we uncover the best practices for creating effective and user-friendly emails. Whether you're a marketer, email developer, or business owner, this video offers valuable insights to enhance your email marketing strategies. Don't forget to like this video, subscribe to our channel, and hit the notification bell to stay updated on future episodes. Share your thoughts and questions in the comments section below. Thank you for watching, and remember, in the world of email marketing, every detail counts! Aysha on LinkedIn: https://www.linkedin.com/in/ayshamariezouain/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Career Growth in Email Marketing - From Gym Owner to Email Marketing Expert. Welcome to the Email Never Sleeps podcast. In today's episode, we delve into the fascinating topic of how individuals get started in the email industry and what keeps them going. Our guest for today is Eric Kriegermeier, the Director of Solutions Engineering at Shaw/Scott. Eric and Andrew have known each other since 2016, when they worked at Trendline Interactive, an agency. Eric shares his background and journey into the email marketing world. Originally from Chicago, he lives in Paraguay and has been a digital nomad since 2017. Eric's journey began when he opened a martial arts and fitness gym in Atlanta in 2007. He learned about email marketing and lead generation from scratch, using his own website and conducting his own campaigns. With a background in graphic design, working on a computer came naturally to him. In 2010, Eric joined Aspen Marketing as an HTML developer, where he quickly discovered his passion for the email marketing realm. Since then, he has transitioned from agency to in-house marketing teams, honing his skills and expertise. With the guidance and mentorship of great leaders, Eric has progressed from a campaign services tech to a solutions engineer and now holds the position of Director of Solutions Engineering at Shaw/Scott. During the conversation, Eric shares insights into the differences between agency and brand work in the email industry. He explains that agencies often work on multiple projects with tight deadlines, while brand work allows for a deeper understanding of the brand, subscribers, and clients. Eric humorously mentions that he jokes with his team about eventually moving to the brand side for an easier workload. As the podcast continues, the discussion turns to valuable advice for individuals aspiring to pursue a career in email marketing. Eric highlights two possible paths: becoming a technologist specializing in platforms and server-side JavaScript or focusing on thought leadership and team-building. He stresses the importance of constantly seeking knowledge and embracing a growth mindset. Eric also acknowledges the presence of imposter syndrome, which motivates him to continually learn and improve. The conversation also includes a thought-provoking topic: the debate surrounding remote work and returning to the office. As someone who has been remote for many years, Eric shares his belief that the email industry can thrive with remote work. He explains that returning to the office may be suitable for certain types of work, but for the email industry, remote work offers flexibility and productivity advantages. Join us in this insightful episode as Eric Kriegermeier shares his journey, career advice, and thoughts on remote work in the email industry. Don't miss out on the opportunity to gain valuable insights and inspiration from an experienced email marketing professional. #emailmarketing #advice #careeradvice --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support