Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
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When the going gets tough, your marketing gets tougher: How to survive this election season
4d ago
When the going gets tough, your marketing gets tougher: How to survive this election season
If you've been wondering whether to pull back on ads or push forward during this hectic time of year, you're in the right place. We're breaking down the impacts of the upcoming election on TV, radio, Facebook, Google PPC, and more. Join Matthew Halliday, an experienced marketing strategist at Bateman Collective, as he shares actionable marketing strategies tailored specifically for real estate investors and professionals looking to maximize ROI in a turbulent time.We cover everything from reducing Facebook ad costs to using Google PPC for real estate lead generation, offering you expert advice to boost your results during this critical time. Whether you're running Facebook ads for real estate, investing in Google Ads, or exploring TV and radio advertising for your real estate business, this episode has it all.0:00 - Introduction and welcome03:30 - Overview of election season impact on marketing08:30 - TV and Radio Advertising Costs During Election Season 10:05 - Facebook marketing and CPM increases10:40 - Direct mail effectiveness11:20 - How Election Season Impacts Facebook Ads for Real Estate: Rising CPMs Explained15:00 - Expert Tips for Diversifying Ad Channels: Facebook, Google PPC, TV, Radio20:00 - Google PPC in a Turbulent Market23:40 - Pay-per-lead strategies and challenges26:10 - Balancing efficiency vs. volume in marketing29:20 - Importance of transparent partnership with your marketing agency30:20 - Navigating Q4 and Election Season with Effective Real Estate Ad StrategiesThis episode is a must-listen for anyone in the real estate industry who wants to make the most out of their Q4 marketing campaigns and successfully navigate the challenges of election season advertising. Learn how to manage your real estate advertising budget, adjust your Facebook ad strategy, and stay competitive with effective Google PPC tactics. Don’t miss this chance to improve your real estate lead generation and take your marketing strategy to the next level!#realestatemarketing #Q4marketingstrategies #electionseasonadvertising #realestateleads #realestateinvesting #GooglePPCforrealestate #Facebookadsforrealestate #realestateleadgeneration #PPCcampaignsforrealestateThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
PPC or PPL? Noah Parks Reveals Which Wins in 2024
Sep 24 2024
PPC or PPL? Noah Parks Reveals Which Wins in 2024
Wondering which strategy is better for your real estate business in 2024—PPC (Pay Per Click) or PPL (Pay Per Lead)? In this episode of the Collected Clicks Podcast, expert Noah Parks breaks down the pros and cons of both marketing channels and reveals which one is most effective for generating high-quality real estate leads. 🏠💻If you're a real estate investor, agent, or marketer looking to maximize your lead generation efforts, you can't miss this in-depth discussion. Noah shares insider tips, common misconceptions, and key strategies to help you decide whether PPC or PPL is right for your business. 💡📖 Jump to Sections:00:00 Introduction to PPC vs PPL  03:12 Confusion in the Industry  05:33 The Common Misconceptions  08:47 Noah Parks’ Journey  11:59 PPL: Not a Marketing Channel?  16:18 Where Do PPL Leads Come From?  19:30 Changing Lead Quality: A Hidden Shift  23:12 Why Facebook Leads Differ from PPC  27:08 The Role of Arbitrage in Lead Sales  30:11 Long-Term Branding Value of PPC  34:01 The Supply and Demand Trap  36:55 Management Fees: The True Cost  42:02 Lead Refund Policies: Too Good to Be True?  45:10 Final Thoughts on PPC vs PPLWhat You'll Learn:  - The REAL difference between PPC and PPL  - How to get better real estate leads in 2024  - When to use Pay Per Click vs Pay Per Lead  - Avoiding costly mistakes in real estate marketing  - Expert tips for managing your lead generation budgetWhether you're a seasoned real estate pro or just getting started, this video will help you make smarter marketing decisions and scale your business. Don't forget to like, subscribe, and share with fellow real estate professionals! 📈🔔 Subscribe for more real estate marketing tips: https://linktr.ee/batemancollective Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
How to Scale Your Real Estate Business: Sean O'Toole's Tips for Finding Motivated Sellers
Sep 17 2024
How to Scale Your Real Estate Business: Sean O'Toole's Tips for Finding Motivated Sellers
Discover how to scale your real estate business with Sean O'Toole's expert tips for finding motivated sellers! In this exclusive interview, Sean shares his data-driven strategies that have revolutionized property investing.🏠 Learn how to:• Leverage public records to uncover hidden deals• Use data analytics to identify motivated sellers• Scale your real estate portfolio efficiently• Implement effective marketing strategies• Avoid common pitfalls in real estate investingSean O'Toole, founder of PropertyRadar, reveals his secrets for success in today's competitive real estate market. Whether you're a beginner or a seasoned investor, these insights will help you take your business to the next level.💼 Topics covered:00:00 - Kicking Things Off: Sean's Introduction00:42 - The Elevator Pitch: Making Public Records Usable02:39 - Dot-Com Crash to Real Estate: A Serendipitous Career Shift04:52 - Pivoting from Foreclosures: Broadening the Business Horizon06:52 - Rollercoaster at 18: Early Success and Hard Lessons09:10 - Change is Constant: Embracing Economic Shifts11:49 - VC vs. Bootstrap: The Startup Funding Dilemma14:46 - Lifestyle or Growth: Choosing Your Business Path17:47 - The Pivot: From Foreclosures to Property Information20:37 - The Billion-Dollar Vision: Empowering Small Businesses21:44 - Data-Driven Marketing: Beyond "I Buy Houses"24:09 - The Empathy Approach: Rethinking Foreclosure Marketing27:14 - Crafting Better Mailers: Building Trust and Curiosity30:46 - Wrapping Up: PropertyRadar and Staying ConnectedDon't miss this opportunity to learn from one of the industry's top experts. Hit subscribe and turn on notifications to stay updated with our latest real estate investing content!#RealEstateInvesting #MotivatedSellers #ScalingBusiness #PropertyRadar #RealEstateMarketing #InvestorTips #RealEstateData #OffMarketDealsDisclaimer: This video is for educational purposes only. Always consult with a qualified professional before making any investment decisions.Visit https://www.batemancollective.com/get-started  for more information on leveraging data in your real estate business.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
AI Lead Generation for Real Estate: Brad Bone's 15-Deal Success
Sep 10 2024
AI Lead Generation for Real Estate: Brad Bone's 15-Deal Success
Discover the cutting-edge intersection of real estate investing and artificial intelligence with Brad Bone, a successful investor and innovator. In this eye-opening episode, Brad reveals how he's leveraging AI to revolutionize lead follow-up and dramatically boost deal flow.From his roots as a pistachio farmer to becoming a tech-savvy real estate entrepreneur, Brad shares his journey and the game-changing strategies that led to securing 15 extra deals in just five months. Learn about:The power of AI in real estate investingAutomated follow-up systems that never sleepTurning unresponsive leads into golden opportunitiesThe difference between chat-based AI and targeted AI solutionsHow to integrate AI seamlessly with your existing CRMWhether you're a seasoned real estate investor looking to scale or a newcomer eager to gain an edge, Brad's insights into AI-powered follow-up techniques are invaluable. He breaks down the costs, benefits, and practical applications of this technology, making it accessible for investors at any level.Don't miss this chance to stay ahead of the curve and transform your real estate business with AI. Tune in now to unlock the secrets of smarter, more efficient deal-making in today's competitive market!0:00 - Welcome and Introduction: Meet Brad Bone1:00 - Double Duty: Real Estate Investing and AI Services2:15 - From Pistachios to Property: Brad's Unique Background3:00 - AI's Game-Changing Role in Lead Follow-up4:30 - Impressive Results: 15 Extra Deals in 5 Months5:15 - Triple Threat: Three Key Uses of AI in Real Estate6:45 - AI's Secret Weapon: Lightning-Fast Response Times8:00 - Balancing Act: Focusing on Both AI and Real Estate9:00 - The Cost Factor: AI vs. Traditional Methods10:30 - Beyond Chat GPT: The Power of Selective Language Models11:45 - RiverX AI: Tailored Solutions for Real Estate Investors13:00 - Wrapping Up: How to Learn More and Get Started13:40 - Closing RemarksThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
Price Anchoring and Deal Killers: Jerry Green's Secret Weapons
Aug 7 2024
Price Anchoring and Deal Killers: Jerry Green's Secret Weapons
Ever wonder how the pros in real estate investing close deals like it's nothing? Jerry Green, a 30-year veteran in real estate investing tells you how you can do the same in this episode. He's not just talking theory - this guy's been in the trenches since 1994.Jerry breaks down why your "rockstar" sales hire might be your biggest mistake, and how to turn average Joes into closing machines. He shares a neat trick called "price anchoring" that could boost your profits overnight. Plus, he gets real about overcoming personal tragedy and rebuilding his empire.Whether you're a newbie or a seasoned pro, there's gold in this conversation. Jerry's not holding back - he even touches on some cutting-edge psychology stuff that's changing the game. So grab a coffee, hit play, and get ready to level up your sales game. Trust me, your future self will thank you.Want to gain access to the REI Sales Academy? Reference this podcast and you will get a 10% discount.Here's the link to get started: thejerrygreen.com/batemanHere's what you can expect:1. Insights and strategies from his REI Sales Academy program, which he acquired from John Martinez and has since expanded. The program includes: A 21-week training cycleLifetime access for membersThe ability to add unlimited team membersCritiques of actual sales callsLive role-playing exercisesA combination of training and coaching2. His expertise and experience from over 30 years in the real estate investing industry, including strategies for acquisitions, sales processes, and deal conversion.3. Specific techniques like price anchoring and addressing deal killers early in the sales process.4. Insights into the psychology of sales and recent developments in neuroscience as applied to sales techniques.5. Personal anecdotes and lessons learned from his career, including overcoming personal tragedy and rebuilding his business.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
From Guesswork to Growth: The Power of Strategic Split Testing
Jul 16 2024
From Guesswork to Growth: The Power of Strategic Split Testing
Ever wonder why some businesses seem to grow effortlessly while others struggle? The secret might be simpler than you think. Today, we're diving into the world of split testing - a powerful tool that can supercharge your business growth. But forget the complicated jargon and fancy theories. We're breaking it down into seven simple rules that anyone can use. Whether you're running a small startup or managing a big team, these practical tips will help you make smarter decisions and see real results.Brandon Bateman is joined by marketing expert Garret Cragun who will be sharing real-world examples, common pitfalls to avoid, and easy ways to get started. So if you're tired of guessing what works and want to start seeing actual improvements in your business, stick around. This episode might just change the way you think about growing your company. Let's dive in!00:00 - Introduction and welcome01:00 - The importance of split testing for business growth02:30 - Rule 1: Start with an actionable hypothesis05:00 - Different types of marketers and approaches07:00 - Rule 2: Only change one thing in a test10:30 - Rule 3: Test samples during the same time period13:30 - Rule 4: Every test needs a numerator and denominator16:00 - The math behind A/B testing and statistical significance21:00 - Common mistakes in interpreting test results24:00 - Rule 5: Optimize tests towards revenue26:30 - Rule 6: Test long enough for meaningful results29:00 - Rule 7: Document your tests32:00 - Using sprints for project management and testing36:00 - Benefits of sprint-based project management39:00 - Closing thoughts and wrap-upThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
**Special Episode!** PPC Decoded: The Ultimate Guide for Real Estate Investors with Brandon Bateman and Steve Trang
Jul 3 2024
**Special Episode!** PPC Decoded: The Ultimate Guide for Real Estate Investors with Brandon Bateman and Steve Trang
This holiday weekend we are doing something different and launching this unique and exclusive episode where Brandon was able to join Steve Trang to provide a comprehensive overview of how to effectively run digital marketing campaigns for real estate investors. Join host Steve and digital marketing expert Brandon Bateman as they pull back the curtain on the strategies that are revolutionizing lead generation for real estate investors.In this episode, you'll discover:Why PPC is a game-changer for real estate investingThe truth about cost per lead and what really mattersInsider benchmarks from hundreds of successful campaignsHow to avoid common pitfalls that waste your marketing budgetWhether you're a seasoned investor or just starting out, this series will equip you with the knowledge to supercharge your digital marketing efforts. Don't miss this opportunity to learn from industry leaders and stay ahead of the competition.Tune in now and take the first step towards mastering PPC for your real estate business!Want to catch the other episodes? head over to the real estate disruptors channel to dive into more great info for dominating PPC.Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
Cracking the Code: Why Data-Driven Marketing Isn't What You Think
Jun 18 2024
Cracking the Code: Why Data-Driven Marketing Isn't What You Think
Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective.In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often a mistake, even if their metrics look good initially. You'll hear honest talk about setting proper expectations, investing for long-term success, and identifying the true experts amid a crowded field.Whether you're an investor feeling misled or simply want to up your marketing knowledge, this open discussion is a must-listen. Stop falling for hollow claims and start insisting on authentic, sustainable digital marketing results.0:00 - Introduction 2:30 - Tommy's role at Bateman Collective 4:00 - The difficulty of Tommy's job 6:40 - Setting proper expectations with clients 8:35 - Tommy's background and journey14:30 - Tommy's experience in the short-term rental industry 18:15 - Why Tommy joined Bateman Collective 20:00 - Brandon's perspective on having great team members 22:15 - Tommy's view of the real estate investor space 25:20 - Addressing common investor beliefs about digital marketing 29:45 - Explaining Bateman's data-driven approach 33:40 - Trusting the right agency vs looking at metrics 36:20 - Investing in continual product improvementThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
The Raw Unfiltered Truth Behind Leadership, Growth and Perseverance with Justin Colby
Jun 4 2024
The Raw Unfiltered Truth Behind Leadership, Growth and Perseverance with Justin Colby
Justin Colby isn't here to sugarcoat anything. The successful real estate investor and entrepreneur lays it all out - the harsh realities, the mistakes to avoid, and the mindset required to make it in this game. No fluff, no BS. Just real, raw truth from a guy who's been through the trenches for 17+ years and has the scars to prove it. Whether you're just starting out or trying to take your business to the next level, Colby's blunt advice and unfiltered wisdom is sure to be a wake-up call. Forget the hype and shiny object syndrome. This is straight talk on what entrepreneurship truly demands. Cancel your plans and take out your notebook, because Justin is dropping truth grenades you can't afford to miss.00:00 - Introduction00:28 - Justin's background and experience in real estate04:58 - Common mistakes investors make when trying to scale and grow their business07:16 - The importance of being a leader before building a team12:25 - Having the characteristics to lead and grow a business14:39 - When to hire team members based on revenue18:19 - The hard truth that it's always difficult in business21:17 - Most would quit if they knew the reality beforehand23:05 - Qualities that separate successful students from those who quit25:53 - Removing time expectations for results27:06 - It's never been easy, even when it seemed that way29:23 - The hardest part has been the entire journey32:25 - The value Justin adds that no one else can35:32 - Different perspectives on what level of success is satisfactory37:22 - Justin's current role is more business development focused40:46 - Final advice and how to follow Justin​​​​​​​​​​​​​​​​Thanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
The Land Flipping Millionaire: How Pete Reese Scaled to $20M/Year
May 21 2024
The Land Flipping Millionaire: How Pete Reese Scaled to $20M/Year
Want to know how a former house flipper turned a $50k profit into an $8 million land investing empire in just 2 years?Pete Reese spills all the details - the surprising benefits of land over houses, his unique marketing strategies blending direct mail and pay-per-click ads, how he's automating everything from lead qualification to deal analysis with cutting-edge AI, and the inventive way he's raising millions from private money investors to fuel his ambitious $20 million revenue goal this year.Plus, Pete shares the secrets behind his booming land investing education business, where students can partner with him on deals or learn his step-by-step system.Whether you're just curious about land investing or ready to start building your own land empire, this casual conversation between Pete and his marketing expert Brandon is packed with tons of golden nuggets and real-world insights. No fluff, no hypotheticals - just raw tactics and numbers from someone crushing it.00:00 - Introduction01:40 - Pete's Real Estate Journey07:00 - Land Investing vs Single Family Homes10:30 - Marketing for Land (Direct Mail vs PPC)13:45 - Benefits of Direct Mail for Land16:15 - Adapting Processes for PPC Leads19:00 - Building an AI Chatbot for Lead Qualification22:30 - Automating Sales and Marketing with AI24:30 - Pete's Land Investing Education Business27:00 - Financing for Land DealsThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
The Data-Driven Acquisitions Playbook: Tracking and Optimizing Performance
May 14 2024
The Data-Driven Acquisitions Playbook: Tracking and Optimizing Performance
Ever wonder what really separates the good acquisitions teams from the great ones? Skip the corporate BS - this is a raw, unfiltered look under the hood of a 7-figure wholesaling business that's cracked the code. Aaron and Chris pull back the curtain and take you inside their high-octane acquisitions process. From lightning-fast speed to lead to stress testing sellers before making offers. From brutal call audits to instilling the right obsessive mindset.You'll hear surprising truths about when to make offers (and when not to), the real role of lead managers, and how they use a simple "people analyzer" to weed out the wrong fits. If you want an unglamorous, straight-shooting masterclass on building a killer acquisitions team from two guys actually doing it, this is for you. No frills, just firepower for taking your acquisitions game to a whole new level.00:00:00 - Introduction00:01:47 - Measuring Performance of Acquisitions00:06:18 - People Analyzer and Scorecard00:10:34 - Contracts per Week Target00:13:52 - Speed to Lead00:19:03 - Lead Qualification Process00:23:29 - Making Offers vs. Not Making Offers00:26:57 - Role of Lead Managers00:32:30 - Qualifying Leads on Price00:36:18 - Stress Testing for the Close00:39:11 - Importance of Training and Role Play00:43:04 - Mindset and Core ValuesThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
Cracking the Code on Novations with Rich Wonders
May 7 2024
Cracking the Code on Novations with Rich Wonders
Ever feel like you're leaving money on the table with motivated seller leads? Yeah, us too. That's why we sat down with Rich Wonders, the Novation King himself, to pick his brain on a strategy that can seriously boost your profits. Rich drops some serious value bombs - from his unlikely journey from homeless vacuum salesman to multi-millionaire real estate investor, to his distinctive approach for closing more novation deals through transparency and top-notch service.You'll learn why novations could be an absolute goldmine for your PPC leads, how to adapt your sales process for higher-end sellers, and the one crucial mindset shift for getting buyers to gladly hand over equity. Plus, Rich doesn't hold back on the juicy tactics like "scorching the earth" to smoke out unmotivated sellers and set realistic expectations from the jump. Less frustration, more closings.Whether you're already novating deals or just getting started, this real, raw conversation is packed with practical wisdom for taking your business to a whole new level. Let's get into it!0:00 - Introduction1:16 - Rich's background6:05 - Transitioning from vacuum sales to real estate9:42 - Advice on inbound vs. outbound leads15:43 - The novation opportunity21:27 - Novation sales process25:42 - Transparency with sellers on profit29:31 - Delivering a 5-star service experience32:46 - When to discuss pricingThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
The Probate Playbook: An Attorney's Guide to Closing Deals Fast with Al Nicoletti
Apr 30 2024
The Probate Playbook: An Attorney's Guide to Closing Deals Fast with Al Nicoletti
Ever gotten a seemingly slam dunk deal only to hear those dreaded words: "It's a probate"? Most investors just move on, thinking they're in for a world of hurt and delays. But what if you could cut through the probate nightmare and get those inherited property deals closed fast?In this candid interview, probate attorney Al Nicoletti pulls back the curtain after personally closing over 700 probate transactions. He breaks down how to smell the real deal probates from the lost causes. You'll learn the smart questions to ask sellers to sniff out potential landmines. Al dishes on the costly reasons why deals implode at the last minute and how to avoid those preventable disasters.Plus, he shares fee structures that let you do probate deal after deal with zero upfront legal costs. If you're ready to stop passing up probate profits, this is a master class on turning "nightmare" probates into consistent cash cows. No corpspeak, just real tactics from someone obsessed with getting deals closed.0:00 - Introduction0:45 - Welcoming Al Nicoletti2:00 - Al's background in probate real estate5:55 - How long probate deals typically take10:08 - Finding the right probate attorney13:11 - Common reasons investors pass on probate deals16:15 - Key questions to ask sellers about probate deals19:07 - Reasons probate deals blow up22:25 - Protections for investors if seller ghosts25:03 - Benefits of Al's payment structure27:17 - How to contact AlThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
Recession-Proof Investing: How to Thrive with Creative Financing Strategies-Chris Prefontaine
Apr 23 2024
Recession-Proof Investing: How to Thrive with Creative Financing Strategies-Chris Prefontaine
Fed up with the same old real estate advice? Tired of battling banks and jumping through hoops? This episode is for the contrarians looking for a new way to build wealth without mortgages.Chris Prefontaine pulls back the curtain on his innovative "three paydays" system that allows you to acquire properties with little or no money down. You'll learn creative financing strategies like owner financing and buying subject-to that can net you exponential returns compared to flipping or wholesaling.Chris shares straight-shooting insights from his 33 years in the trenches, including how he engineered his business to thrive through the 2008 crash (while others went bust). He'll convince you that taking out a personal loan for a property is straight-up crazy in 2023.Listen as Chris maps out realistic paths for cash-flowing rentals, paying zero percent interest, and building long-term wealth - all without the shackles of traditional bank financing. If you want the no-BS truth about creative real estate investing, this is a must-listen episode.0:00 - Introduction0:45 - Welcoming Al Nicoletti2:00 - Al's background in probate real estate5:55 - How long probate deals typically take10:08 - Finding the right probate attorney13:11 - Common reasons investors pass on probate deals16:15 - Key questions to ask sellers about probate deals19:07 - Reasons probate deals blow up22:25 - Protections for investors if seller ghosts25:03 - Benefits of Al's payment structure27:17 - How to contact AlThanks for listening to Collective Clicks!We're always looking to improve the pod: drop us some feedback here.If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.