Surround Sound SaaS Marketing

Amar Ghose

A podcast by Amar Ghose, CEO of ZenMaid.com ($1.5 million ARR) about how to market, grow, and scale your bootstrapped SaaS business New episodes whenever he feels like it read less

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Infrastructure upgrades, handling customer support crises and strategic marketing during seasonal slowdowns

Infrastructure upgrades, handling customer support crises and strategic marketing during seasonal slowdowns

In this episode, we dive into the intricacies of running a tech startup with Amar Ghose from ZenMaid and Rami Khuffash from Hovercode. They discuss the essential strategies and solutions for: Infrastructure Upgrades: Navigating backend changes and system updates.Ensuring minimal downtime during major upgrades.Balancing technical debt with new feature development. Handling Customer Support Crises: Effective communication during system outages.Building a resilient support team.Learning from crises to improve future responses. Strategic Marketing During Seasonal Slowdowns: Identifying and leveraging seasonal trends.Increasing ad spend during low-traffic periods.Crafting campaigns that resonate with customers year-round. Connect with Amar Ghose Twitter: ⁠https://x.com/itsjustamar⁠Personal website: https://theamaricandream.com/ZenMaid: https://get.zenmaid.com/ Connect with Ramy Khuffash Twitter: ⁠https://x.com/ramykhuffashPersonal website: ⁠https://ramy.co/⁠Hovercode: https://hovercode.com/

Episodes

Infrastructure upgrades, handling customer support crises and strategic marketing during seasonal slowdowns

Infrastructure upgrades, handling customer support crises and strategic marketing during seasonal slowdowns

In this episode, we dive into the intricacies of running a tech startup with Amar Ghose from ZenMaid and Rami Khuffash from Hovercode. They discuss the essential strategies and solutions for: Infrastructure Upgrades: Navigating backend changes and system updates.Ensuring minimal downtime during major upgrades.Balancing technical debt with new feature development. Handling Customer Support Crises: Effective communication during system outages.Building a resilient support team.Learning from crises to improve future responses. Strategic Marketing During Seasonal Slowdowns: Identifying and leveraging seasonal trends.Increasing ad spend during low-traffic periods.Crafting campaigns that resonate with customers year-round. Connect with Amar Ghose Twitter: ⁠https://x.com/itsjustamar⁠Personal website: https://theamaricandream.com/ZenMaid: https://get.zenmaid.com/ Connect with Ramy Khuffash Twitter: ⁠https://x.com/ramykhuffashPersonal website: ⁠https://ramy.co/⁠Hovercode: https://hovercode.com/

Challenges and Triumphs in Business Growth

Challenges and Triumphs in Business Growth

Amar Ghose and Ramy Khuffash discuss their businesses, challenges, and growth strategies. They cover topics such as revenue, customer support, hiring, churn rates, and competition. With a focus on long-term planning and sustainable growth, this episode is packed with actionable advice and real-world examples. Whether you're an aspiring entrepreneur or a seasoned business owner, Amar and Ramy's experiences will inspire and guide you on your journey to success. Don't miss this deep dive into the dynamics of building and maintaining a successful business! Follow Amar on Twitter: https://x.com/itsjustamar Follow Ramy on Twitter: https://x.com/ramykhuffash

How to be a Better Podcast Guest - Note from a call with James McKiven of Indie Bites

How to be a Better Podcast Guest - Note from a call with James McKiven of Indie Bites

James McKiven, of Indie Bites, was kind enough to reach out after I put out a Tweet about becoming a better podcast guest. This episode is a quick recap of my takeaways from that call and what I'll be doing going forward.

Episode 6: I signed up for SaaS Academy with Dan Martell

Episode 6: I signed up for SaaS Academy with Dan Martell

In this podcast episode find out why I signed up for SaaS Academy with Dan Martell. What does this program include? How it should help the ZenMaid executive team? Why now? Give it a listen and message me on Twitter with any questions @itsjustamar

Episode 5: A rant on Indie Hackers not collecting contact information!

Episode 5: A rant on Indie Hackers not collecting contact information!

In this podcast episode learn more about collecting contact information for your software. Why is it absolutely crucial to get people to sign up for your product? What's the real value of building the lead lists? and much more. Give it a listen and message me on Twitter with any questions @itsjustamar

Episode 4: The ZenMaid Closer

Episode 4: The ZenMaid Closer

In this podcast episode learn more about ZenMaid Facebook retargeting funnel. Why do we use Facebook for cold traffic generation? Why is so important to use URL tracking? What happens when people actually download one of our lead magnets? and much more. Give it a listen and message me on Twitter with any questions @itsjustamar

Episode 3: How ZenMaid got their 1st 100 paying users - Cold Email

Episode 3: How ZenMaid got their 1st 100 paying users - Cold Email

In this short episode we discuss cold email and how it got ZenMaid our first 100 paying users. Cold email isn't for everyone, but it's everywhere (and it's damn annoying) because it works. Give it a listen and message me on Twitter with any questions @itsjustamar

Episode 2: How ZenMaid got paid $28k to do our content marketing - the Maid Summit

Episode 2: How ZenMaid got paid $28k to do our content marketing - the Maid Summit

If I had to 80/20 ZenMaid's marketing efforts this is literally the only thing I would do to grow our business We got paid $28,000 to generate 60+ pieces of content we repurposed multiple ways. And every effort we put in directly helped our customers to win. Finally, this event has improved almost every metric in our funnels since we started running it 3 years ago. Introducing: The Maid Summit

Episode 1: High Level SaaS Marketing Overview - The Outline

Episode 1: High Level SaaS Marketing Overview - The Outline

Reach out on Twitter (@itsjustamar) with feedback, suggestions, or what you want to hear on future episodes! In this episode Amar talks through the rough outline he wrote at some point during the pandemic: Surround Sound SaaS Marketing Make your perfect users feel like your SaaS is everywhere Covering: Lead Gen Partnerships Dream 100 w/ Aaron Krall, Russel Brunson, & Chet Holmes Paid Advertising Generating cold traffic Retargeting Organic Amplification Community Your email list Retargeting Reach out on Twitter (@itsjustamar) with feedback, suggestions, or what you want to hear on future episodes!