Marketing Made Simple

MarketingMadeSimple.com

Does your company have a clear message? If not, it could be costing you thousands if not more. The Marketing Made Simple podcast will show you how to clarify your message and create an effective website, email campaign and lead generator that will convert browsers into buyers. On this podcast, marketing expert Dr. J.J. Peterson, delivers practical marketing tips rooted in the StoryBrand framework you can apply to improve your marketing, connect with customers to gain the ultimate competitive advantage and get more cash in the door each and every week. Marketing doesn’t have to be complicated. We can show you how to build your marketing the right way. Subscribe to Marketing Made Simple today! read less

#85: Building a Marketing Business with the Power of Story
4d ago
#85: Building a Marketing Business with the Power of Story
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Business Insider recently listed marketing as one of the worst-paying college majors. Because marketing is constantly changing, the article argues that your return on investment in a marketing degree will likely be very minimal. But what if we told you that when you understand how to use story in marketing, you can make a lot more money than you think?   In today’s episode, J.J. and April talk with three StoryBrand Certified Marketing Guides: Dave Evans, Meredith Siss, and Keith Lauver. Each of these marketers share key moments along their journey of building a marketing business, how StoryBrand has been pivotal to their success, and the financial results they’ve been able to achieve. Listen in now to learn how StoryBrand can help you increase your value as a marketer whether you’re already in marketing or are looking to get started.   You can reach out to Dave, Meredith, or Keith directly at:   MarketingMadeSimple.com/Dave-Evans   MarketingMadeSimple.com/MeredithSiss   MarketingMadeSimple.com/Keith-Lauver   --   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#84: Pat Flynn & Matt Gartland: Why Creating a Community and Connection Matters (Not Just Content)
Jan 25 2023
#84: Pat Flynn & Matt Gartland: Why Creating a Community and Connection Matters (Not Just Content)
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that creating content is an important part of your marketing strategy. But have you considered that developing community and connection matters just as much – if not more – than content creation?   In today’s episode, J.J. and April talk with Pat Flynn and Matt Gartland, CEO’s of Smart Passive Income (SPI) where they help people build their audience and monetize their work. They share how creating community and building relationships is a key component to a successful business. Instead of relying on content alone to connect with potential customers, listen in to learn how building a smaller, more intimate community can help you grow your business (and enrich your life in the process!).   Follow and listen to the SPI Podcast at SmartPassiveIncome.com/Shows/SPI/. You can also get the steps and tools you need to build and foster your community at SmartPassiveIncome.com/All-Access/.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth
Jan 11 2023
#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Have you ever wondered if your marketing strategy can sustain your business for the long haul? Every business needs a dependable marketing plan to generate qualified leads for their business. But if you don’t have a marketing strategy proven to work long-term, your business won’t last long enough to help the people who need what you have to offer.   In today’s episode, J.J. and April talk with Amy Porterfield, host of the Online Marketing Made Easy podcast and author of upcoming book Two Weeks Notice. Amy shares 5 email marketing secrets that every business needs to know to sustain long-term business growth. Listen in to learn 5 secrets about email marketing that will help you grow your audience, generate more qualified leads, and ultimately, help your business help more people!   Pre-order Amy's new book, Two Weeks Notice, at TwoWeeksNoticeBook.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#81: Leveraging the Science of Human Behavior in Marketing
Jan 4 2023
#81: Leveraging the Science of Human Behavior in Marketing
Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   What if you knew exactly what would motivate your customers to take action? Here’s a secret: you don’t have to guess at what that would be! There’s a science behind human behavior, and you can leverage it to get more curiosity, clicks, and customers. But you have to learn these psychological triggers before you can use them – and that’s exactly what you’ll learn in this episode.   Listen in to hear J.J. and April’s conversation with Phill Agnew, host of Nudge, a podcast simplifying behavioral science, and expert in behavioral psychology. Phill walks you through specific behavioral science tools you can use to motivate customers to take action and convince them to buy. With examples from numerous studies with undeniable results, you’ll walk away from this episode with a scary amount of power to get people to act. Be sure to only use this new-found power for good!   Follow and listen to Nudge at NudgePodcast.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)
Dec 28 2022
#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)
Position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the podcast deliver even more value by completing our Hero Maker survey at StoryBrand.com/Survey. Let us know what you're loving and what you're wanting more of in future episodes! Just go to StoryBrand.com/Survey.   Re-listen to the full episodes from Part 2 of our Marketing Mixtape on Spotify or Apple Podcasts:   Marketing Mixtape Part 2 Spotify Playlist https://open.spotify.com/playlist/3if3bHS5HDK25ouENO8HtG?si=9c5389b40b654673   Direct Links to Full Episodes on Apple Podcasts:   #51: How to Make Your Marketing More Inclusive https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000565620267   #70: How Do I Make My Copy Clear, But Not Boring? https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000583138137   #72 - How to Fundraise Using the StoryBrand Framework https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000584765883   #58 - How to Start a Successful Marketing Side Hustle https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210?i=1000571319093   Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE AND GUIDE BUSINESSES TO CREATE THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide/   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
BONUS: Business Made Simple—Top Business Growth Hacks of 2022
Dec 26 2022
BONUS: Business Made Simple—Top Business Growth Hacks of 2022
Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth.   In this bonus episode of the Business Made Simple Podcast, you'll get the top business growth hacks highlighted from the best episodes of 2022. You’ll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don’t miss out on key business growth strategies going into 2023!   Re-listen to the full episodes from today's show on Spotify or Apple Podcasts:   Top Business Growth Hacks of 2022 Spotify Playlist https://open.spotify.com/playlist/3H9xRSqbX3vrXIrDtWriuz?si=82aa2ee168a54760   Direct Links on Apple Podcasts   #86: Scale Your Startup with 90 Minute Workdays https://podcasts.apple.com/us/podcast/scale-your-startup-with-90-minute-workdays/id1092751338?i=1000576911190   #56: Curing the Overworked, Overwhelmed Business Owner https://podcasts.apple.com/us/podcast/curing-the-overworked-overwhelmed-business-owner/id1092751338?i=1000548802730   #95: Will Guidara—Why a Culture of Hospitality Matters for Every Business https://podcasts.apple.com/us/podcast/will-guidara-why-a-culture-of-hospitality-matters/id1092751338?i=1000583667492   #70: Amy Porterfield—How to Start a Successful Business From Scratch https://podcasts.apple.com/us/podcast/amy-porterfield-how-to-start-a-successful-business/id1092751338?i=1000559312149   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
#79: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 1)
Dec 21 2022
#79: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 1)
If you’re feeling overwhelmed as we close out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you’re not even sure what to prioritize for 2023.   Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this episode, J.J. and April give you a “Marketing Mixtape” – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023!   Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 1 Spotify Playlist https://open.spotify.com/playlist/5f2mrAgMLErv7VjcTusHVj?si=49f42532ed834ee6   Direct Links to Full Episodes on Apple Podcasts: #37: What You Need to Make Your Website Work https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #60: What You Actually Need to Know About SEO https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #49: The Best Way to Use Testimonials to Grow Your Business https://podcasts.apple.com/us/podcast/the-best-way-to-use-testimonials-to-grow-your-business/id1569923210?i=1000563757386   #31: How to Build Your Social Media Content Calendar https://podcasts.apple.com/us/podcast/how-to-build-your-social-media-content-calendar/id1569923210?i=1000548327400   Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#75: When the Words Aren’t Flowing in Your Marketing (How to Get Unstuck!)
Nov 23 2022
#75: When the Words Aren’t Flowing in Your Marketing (How to Get Unstuck!)
Have you ever felt like your marketing message just isn’t coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don’t flow easily, it can bring up questions like, “why is it so hard to explain why my business matters?!” or “I’m a marketer, why isn’t this easier?!”   In today’s episode, J.J. and April share a marketing makeover story featuring Stacey Brown Randall, an author, podcast host, and entrepreneur teaching people how to grow their businesses with referrals. Even though Stacey has a successful business (featured in Forbes and Fox Business!), she struggled to find the words to market her business. Listen in as Stacey and her StoryBrand Guides, Angie Schultz and Kelly Hartnett, share the process of transforming Stacey’s marketing and finding the right words to help her make more money.   Contact StoryBrand Certified Guide Kelley Hartnett directly at MarketingMadeSimple.com/KelleyHartnett.   Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz.   Learn more about Kelley and Angie's client, Stacey Brown Randall, at StaceyBrownRandall.com.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!
Nov 16 2022
#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!
With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You’re not alone! That’s why our newest Marketing Made Simple Podcast series is called “Energize.” From now until the end of the year, each episode will be centered around giving you the specific tips you'll need to reenergize your marketing and gain back momentum. If you need an extra boost, this series is for you!   In today’s episode, you'll hear an inspiring testimonial from Tom Cooper, past attendee of the StoryBrand Marketing Workshop. Listen in and learn how implementing the StoryBrand marketing framework can energize your marketing and in turn, your entire organization going into 2023!   Do you really want to energize your marketing and messaging heading into the new year? Then register today at StoryBrand.com/LIVE for the upcoming StoryBrand Marketing Workshop. Work directly with a coach who will show you how to fix your marketing in just two days (December 6 & 7, 2022) and create a clear Brandscript that actually compels customers to buy from you! Register for the StoryBrand Marketing Workshop now at StoryBrand.com/LIVE.   --   CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DEC 6 & 7, 2022: StoryBrand.com/LIVE   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#72: How to Fundraise Using the StoryBrand Framework
Nov 2 2022
#72: How to Fundraise Using the StoryBrand Framework
What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Asking people for money can feel awkward and intimidating, even if you’re fundraising for an amazing cause! Not only is it hard to find the right words, there’s often enormous pressure when you know how much every gift matters for your organization. But fundraising doesn’t have to feel like a heavy burden. When you use the StoryBrand framework, you’ll be able to approach fundraising with confidence and poise.   In today’s episode, J.J. and April talk with Casey Fuerst, Owner and CEO of Tic Tac Toe Marketing and StoryBrand Certified Guide, about how the StoryBrand framework can help fundraisers make their donors the hero of the story. Listen in to learn how changing your perspective on fundraising and making donors an integral part of your organization’s story will help you raise more money and impact more lives – including your donors’ lives!   Contact StoryBrand Certified Guide Casey Fuerst directly at MarketingMadeSimple.com/CaseyFuerst.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#71: How to Market Multiple Products Without Confusing Customers
Oct 26 2022
#71: How to Market Multiple Products Without Confusing Customers
What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Does your company do so much that it’s hard to explain what you offer? If you try to communicate too many things to your audience, they won’t know what to do with your products and services. Instead of becoming a part of people's lives, you’ll go into the “junk drawer” of your audience’s minds! They won’t take action on your offer because they don’t understand where it belongs.   In today’s episode, April and J.J. talk with StoryBrand Certified Guide, Stacey Moore, about how companies with multiple products can simplify their marketing and get more conversions. One of the best ways to do this is by creating a website that is strategically designed to communicate multiple offers. Listen in to learn how a multi-product website should be structured differently than a regular one and how a few simple adjustments can make a big difference for your customers!   Contact StoryBrand Certified Guide Stacey Moore directly at MarketingMadeSimple.com/Stacey-Moore-Studio.   --   PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#70: "How Do I Make My Copy Clear, But Not Boring?"
Oct 19 2022
#70: "How Do I Make My Copy Clear, But Not Boring?"
The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywriter who has crafted messaging for multiple brands, Jessie provides expert advice on how to create authentic, personality-packed copy without sacrificing clarity.   First, Jessie recommends writing with clarity first and infusing personality later. According to Jessie, the best way to build a clear message is by using the StoryBrand BrandScript. Once you have your core messaging nailed down, Jessie suggests bringing in your personality in these key areas on your website: 1) In the section where you explain the philosophical problem you solve and the why behind your brand 2) In the section where you lay out the plan for your customers to buy your product. Listen in to learn how you can infuse personality into these key areas and help your brand stand out in the market!   Contact StoryBrand Certified Guide Jessie Congleton directly at MarketingMadeSimple.com/JessieCongleton.   Businesses Jessie referenced in this episode: CornerPostMeats.com KikiAndLuluco.com BougieDawg.co   --   PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#69: Does StoryBrand Work for Faith-Based Organizations?
Oct 12 2022
#69: Does StoryBrand Work for Faith-Based Organizations?
Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just call 615-649-0705 to share your story of success. We can't wait to hear from you!   Many people are uncomfortable putting the words “church” and “marketing” in the same sentence. Does “marketing” have a place in faith-based organizations? At StoryBrand, we believe the answer is YES. Good marketing has the end goal of serving others – which is exactly what nonprofits and faith-based communities aim to do.   In today’s episode, J.J. and April talk with StoryBrand Certified Guide, Kenny Jahng, about how faith-based organizations can use the StoryBrand framework to broaden their impact and boost engagement – without using self-absorbed or manipulative marketing tactics. Listen in to learn how really getting to know your audience and using storytelling in your communications will help you serve your community better.   Contact StoryBrand Certified Guide Kenny Jahng directly at MarketingMadeSimple.com/KennyJahng.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#68: How to “Sell” Without Making People Feel Awkward
Oct 5 2022
#68: How to “Sell” Without Making People Feel Awkward
If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product without coming across as manipulative or desperate?   In today’s episode, J.J. and April continue the conversation about how you can implement our new sales framework, The Customer is the Hero. Special guest and StoryBrand Certified Guide, Aleya Harris, also joins in and demonstrates that when you use the 5 key talking points in this framework, it won’t feel like “selling” at all. Instead, you’ll feel like you’re building relationships, solving problems, and serving people. Listen in to learn how you can use this 5-step framework to improve your sales – and have a lot more fun doing it!   Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work!   Contact StoryBrand Certified Guide Aleya Harris directly at MarketingMadeSimple.com/Aleya-Harris.   --   Have a story of success after implementing the StoryBrand Framework to clarify your messaging and marketing? Let us know! Call 615-649-0705 before Friday October, 14 for a chance to have your story featured on an upcoming episode! We can't wait to hear from you!   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
#67: NEW—A Sales Framework for People Who HATE Selling
Sep 28 2022
#67: NEW—A Sales Framework for People Who HATE Selling
If you're like most people, you hate being sold to and hate selling to others – it just feels icky! But if you want your business to survive and thrive, you have to sell! Here’s the good news: Your sales conversations don’t have to feel awkward or manipulative. When you learn the storytelling framework for sales, you can stop pushing products and start inviting customers into a story where their problem gets solved.   In today’s episode, J.J. and April talk with Donald Miller about Business Made Simple's newly released sales course, The Customer is the Hero. Listen in to learn a 5-step framework that will give you key talking points for every sales conversation so you can ease the tension and start confidently closing more sales.   Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can immediately use to invite customers into a story. As a Hero Maker, when you sign up you'll also get our bonus video series where Don walks you step-by-step how to create sales talking points that actually work!   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   IS YOUR TEAM SCATTERED AND CONFUSED? ALIGN AROUND  A CLEAR MESSAGE AND PLAN THROUGH A STORYBRAND PRIVATE WORKSHOP: StoryBrand.com/PrivateWorkshops   WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand