On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.Key Takeaways:Marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives.Brands need to create 360-degree engagement with consumers, leveraging various touch points such as products, experiences, content, and partnerships.Crayola has evolved and expanded its brand by focusing on its mission to help parents and educators raise creatively alive kids.Making changes within a legacy brand can be challenging, but articulating a clear mission and purpose can help guide the process. Clarity in brand mission and language is essential to eliminate debates and focus on delivering a powerful and consistent brand experience.Partnerships can be enabling rather than dilutive if they align with the brand's values and bring new capabilities and revenue streams.AI is a valuable tool in marketing, but it should be used as a point of input rather than the final output, with human oversight and touch.Crayola's recent campaign for creativity aims to elevate the importance of creativity in children's lives and help parents nurture it.Emerging marketing leaders should strive to be good business leaders, understanding the business context in which marketing operates.–Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.

This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart and others? Join host Jeremy Bergeron as he uncovers the answers to those questions, and more.

On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he talks about the need for brands to show up on different platforms in an authentic way for the younger generation while maintaining brand equity. Brad also highlights the value of empathy, emotional intelligence, and curiosity in his leadership style.Episode Highlights:The luxury real estate market is experiencing a shift in consumer demographics, with millennials entering prime income earning years and an intergenerational transfer of wealth taking place.Creating an emotional connection with different generations of clients, even within the same transaction, is crucial for brands in the luxury real estate market.Brands need to show up on different platforms in an authentic way for the younger generation while maintaining brand equity.Constant course correction and listening to feedback from frontline advisors are essential for success in marketing.Empathy, emotional intelligence, and curiosity are valuable traits for leaders in the luxury real estate industry.Breaking overwhelming tasks into smaller pieces and making incremental improvements can lead to significant progress.Looking outside the industry for inspiration and partnering with first-party publishers are important strategies in media purchasing and planning.Investing in a brand's own database of customers and providing a great experience to existing clients can be a powerful channel for lead generation.Sotheby's International Realty is embracing AI and large language models to enhance marketing and administrative tasks.--Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more. Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.Tune in to learn:The world of marketing today (2:40)Connecting with consumers (6:10)Where do brands lose sight of the customer experience (11:00)Best and worst marketing campaigns recently (13:40)Balancing the need for empathy and understanding with pushing for speed (18:10)Defining your strategy (21:45)Tips and tricks for marketers today (28:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.Tune in to learn:What is Broadridge (2:30)Learnings from JPMorgan Chase (6:20)How to approach your first 90 days as CMO (11:00)Marketing to a B2B audience (22:30)How AI can be explored (31:30)Building resilience (39:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future.Tune in to learn:Community feedback and the influence it can have (5:15)Marketing to a technical audience (6:55)ABM in 2024 (8:50)Working in companies that are ready to scale (12:00)Coming into a new company and taking time to listen (14:10)Relationship between the CMO and CRO (18:00)GitLab's biggest wins (22:30)The No. 1 metric to look at (25:15)Surprising lessons about making mergers work (29:45)Stepping out of your comfort zone (32:00)The potential of AI in software delivery (34:15)What does it mean to be a CSO? (38:30)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO. Tune in to learn:What is Informatica? (2:00)The marketing approach for cloud growth (4:20)How to differentiate yourself (9:10) Effective strategies for promoting cloud services (11:45)Bringing people together with events (18:15)Aligning product and sales teams (21:00)Cultivating talent and developing future CMOs (26:00)How CMOs can use AI in their day-to-day (29:00)Finding work-life balance (42:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams.  Tune in to learn:What is Clear Channel Outdoor (1:50)The importance of having the right people (03:30)How to build relationships (6:10)Learnings from MTV (9:30)What led Dan to Clear Channel Outdoor (21:00)Understanding attribution of OOH (28:00)Social responsibility in the corporate world (40:30)The culture of the ELT (46:00)--Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

In the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note of constant evolution, Anthony also shares insights on tailoring marketing strategies for diverse industries and the impact of AI on marketing. Tune in to learn:The importance of design in communicating a message (7:30)Creating an employee culture (11:45)Tailoring marketing strategies to meet the needs of various industries (14:45)Why simplicity leads to scale (16:00)Digging into the power of generative AI (18:10)Prioritizing metrics that matter (21:50)How to think about growing communities (29:20)Building with AI (42:00)Mentions:Knowledge Project podcastOgilvy on AdvertisingMarketing ProfsMini MBAMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-touchpoint strategies.Tune in to learn:What it means to be head of both marketing and experience (3:30)How being a Chief of Staff can be a launching pad (5:05)What it takes to scale from mid-size through an IPO (11:45)Creating alignment between marketing and CX (20:30)How to have success in ABM (30:30)A multi-touchpoint strategy (34:50)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

In today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a result. Plus, he explains why we have to get out of the mindset that we have to do more with less and instead start thinking only about how we can constantly be doing better. Tune in to learn:What it means to be the CXO (2:30)Stop thinking you need to “do more with less” (6:55)Blending the CMO and CXO roles (9:30)Looking through the customer lens (13:10)Opportunities within the world of customer experience (16:00)Creating integrated workflows (21:20)The future of the CXO (36:50)How AI can help create more harmony in your marketing (41:53)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strategy for Accenture Song, dives into those questions and gives some strategies for companies that are looking to take the next step.Tune in to learn:The role of AI for brand creatives (2:30)Coinbase at the Super Bowl (8:00)Why branding is a tool for driving growth (22:30)Understanding when is the right time for companies to invest in branding (26:35)The distinct components of your marketing mix (35:00)How to position yourself at the table (41:40)Getting onto the brand strategy career path (44:30)Mentions:Coinbase Super Bowl adMission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Elevance Health is ranked No. 22 on the Fortune 500 list. The organization is massive, and it brings in more than $150 billion in annual revenue. Marketing for this company is a big job, one that CMO Bill Beck made more difficult when he led the charge on a massive rebrand in 2023. On this episode, Bill guides us through how he went about rebranding and consolidating a well-known and successful company in a way that earned executive buy-in and helped drive further growth. Tune in to learn:The Elevance Health rebrand (4:50)Getting buy-in from leadership (8:00)When you know your rebrand was a success (13:35)Managing a shift in consumer expectations (16:30)The challenges CMOs face (24:00)Strategies to continue driving growth (30:30)The culture of the ELT (32:10)Balancing local and global needs (39:40)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

You may not think the home-building industry is sexy or exciting, but you’d be wrong. Taylor Morrison is actively transforming how home building is marketed and executed, and the younger generation is starting to take notice. Stephanie McCarty, the CMO of Taylor Morrison, explains how her team has helped shift the marketing and business practices that have led to massive scale. Tune in to learn:Why real estate and home construction is ripe for innovation (3:00)Becoming the first marketing leader at Taylor Morrison (7:20)Key growth strategies that led to scale (13:40)How to build buy-in with the executive leadership team (26:20)Home Edit partnership (35:00)How the home building sector can be disrupted (39:15)What’s next for Taylor Morrison (46:05)Mentions:The Home Edit

Every brand dreams of having passionate customers around the world. StockX has reached that goal, but keeping that customer base happy takes effort, especially as a marketplace for buying and selling popular lifestyle products. In this episode, Deena Bahri explains what it takes to succeed globally, how to lean into the passion of your consumers, and what it means to be a successful CMO today.Tune in to learn:Deena’s background (1:30)What is StockX? (4:00)Expanding into international markets (6:38)Fostering a good relationship with customers (11:55)Understanding and working with different demographics (16:00)What it takes to be a successful CMO (22:50)Where trust comes into the equation as a CMO (26:10)What it takes to work at a hyper-growth start-up (30:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve. Tune in to learn:What’s on deck for Kohl’s right now? (1:50)How Kohl’s continues to evolve (4:30)Rolling out a major partnership (6:20)Revamping your loyalty program (9:30)Why you need to keep things simple (12:00)The role of AI and machine learning at Kohl’s (13:00)What does experimentation and innovation look like at Kohl’s? (14:30)Building teams and developing leaders (18:00)Balancing the need to move fast but stay focused (21:30)What it means to be a modern-day marketing leader (26:10)The importance of being an empathetic leader (30:00)--Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Morgan Norman has been on quite a journey in his career, and his experience has taught him how to adopt technology, lead teams, and bring more artistry into marketing. In this episode, Morgan, now the CMO of Dialpad, digs into these topics and more. Plus, he explains why he believes anyone can be a CMO.  Tune in to learn:Morgan’s marketing chops (2:45)How AI took hold (6:30)The next wave of AI (8:30)A unique approach to marketing (13:25)Tapping into artistry in marketing (16:30)How to make velocity work in your playbook (21:00)Using your differences as a superpower (25:30)Why anyone can be a CMO (29:10)Doing more with less (35:00)Navigating cultural nuances for diverse audiences (41:20)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

Internet shopping is old hat these days, but Whatnot is becoming a household name in the market by leaning into live selling and propping up the enthusiasts who turn into successful sellers. Andy Tu is the VP of Marketing for Whatnot, and in this episode, he explains how he’s taking the lessons he learned while working at Postmates and Uber Eats to the team at Whatnot and what marketing strategies they are using to scale up the platform. Tune in to learn:How Andy got into marketing (2:00)Leading a brand going through an acquisition (10:30)The evolution of live commerce (20:45)Understanding the enthusiast community (23:00)Recruiting the right people to your platform (30:35)Creating major partnerships that are cohesive with your brand (34:55)Expanding your customer base (40:15)Measuring success and metrics that matter (41:30)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

By now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand.Tune in to learn:What is OpenAI? (2:20)What makes OpenAI different? (5:18)How OpenAI’s branding message has changed or not (9:00)Exploring the use cases for ChatGPT (17:30)Rolling out an app (22:55)Staying differentiated (24:20)Measuring the success of OpenAI (28:30)Expanding to new countries and territories (30:50)Communities that form around AI technology (37:20)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor’s objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

Going to the dentist is nothing more than a chore for most people, which makes being a marketer in the dental industry a bit difficult. Jonathan Kaufman is the Senior Vice President and CMO of Sage Dental, and on this episode of Marketing Trends, he breaks down how he approaches this challenge. Jon explains some of the things that work and some of the surprising successes he’s seen. Plus, he digs into the tools and technology like AI that has helped elevate the work he and his team does.  Tune in to learn:What is Sage Dental? (2:45)The evolution of dental marketing (8:00)Managing the stages of growth (14:30)The tools and technology that helps deliver for customers (21:30)Establishing relationships with your leadership team (24:20)Implementing AI in your approach (29:25)Mentions:Thinking Fast and SlowForbes Article