VO BOSS

Anne Ganguzza

The VO BOSS podcast blends solid, actionable business advice with a dose of inspiration for today’s voiceover talent. Each week, host Anne Ganguzza focuses on a specific topic to help you grow your #VO Business. Featuring guest interviews with industry movers & shakers, VO BOSS covers every facet of the voice landscape, from creating your business plan to choosing the best marketing tactics & tools. So tune in, listen up, and learn how to further your VO career! read less
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Special Guest - Emma O'Neill - Mind and Body Health in Voiceover
4d ago
Special Guest - Emma O'Neill - Mind and Body Health in Voiceover
Anne Ganguzza and special guest BOSS Emma O'Neill talk about enhancing your voiceover performances through a fusion of fitness and wellness. Emma is an award-winning voice actor who's also a seasoned yoga instructor. the BOSSES discuss how the disciplines of health and performance are deeply connected. Emma shares her inspiring transition from a gym enthusiast to a holistic voice professional and illustrates that a strong body fosters a strong voice. Anne also discusses her current health journey, shedding light on the profound influence of nutrition and exercise on the art of voice acting. Navigating the world of mindful eating is no small feat, especially with the demanding schedules of voiceover artists. The BOSSES talk about instinctual eating and its benefits for those who rely on their vocal cords for a living. Plus, we delve into strategies for managing mental health and how a strong support system can be your ally in maintaining peak performance for both mind and body. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzzaa.  00:20 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am absolutely thrilled to have a very special guest, Emma, O'neill, with me today. Hello, yay, Emma is a multi-award-winning voice actor and gosh, don't I know what. I've seen her receive multiple awards at these ceremonies in the last few years. She specializes in radio, tv commercials, tv narration, promo and corporate training videos and, of course, outside of her major success in the booth outside of the booth, she is a fitness and wellness enthusiast and I'm so excited to talk to her, and she's been a certified yoga instructor for more than 25 years.  00:59 So, emma, thank you so much for joining me and I'm so, so excited to talk to you today. Thank you so much for having me. I'm really excited to be here, absolutely so. I'm excited because you've combined now two of the things that are becoming my favorite thing, and what I've proven to myself over this health journey is that fitness and wellness has really helped me in the booth so much, and I'd love to talk to you about it and your experience, because, I mean, you've known this for forever, I'm sure, and, however, for me it's just kind of like wow, I can't believe how amazing I feel and how it's really helped me in my voiceover and my voiceover business. So tell the boss listeners a little bit about your journey, how you got started and how you got in voiceover as well.  01:43 - Emma O'Niell (Guest) My mother was a dance teacher, so I was in dance as a kid, in gymnastics, and then we moved to Canada and I continued with gymnastics but discovered the gym and discovered step classes at the age of like 16 or something and it was just really fun Step classes.  01:57 - Anne Ganguzza (Host) I have to interject and say that my husband, when I met my husband, he was teaching step at a gym in addition to spin, and I would watch him on the step. I just have to say this because I'm not coordinated and he'd be like doing great vines up around the step and all sorts of dance moves and I would be like in the back because I liked him back then and I would just be kind of like trying to follow along, you're cute, but I'm not going to kill myself on the step.  02:19 - Emma O'Niell (Guest) Yeah, I'm just going to stay in the back.  02:21 - Anne Ganguzza (Host) I'm going to beat him so I didn't want to hurt. Well, maybe hurting myself. God is attacking right? Didn't ever know.  02:28 - Emma O'Niell (Guest) Yeah, so I did step. I was a gym kid for a really long time and I got into yoga because I was at the gym all the time and I had hit a plateau. I was into fitness competitions and I was training for a fitness competition and I had hit a plateau and nothing was changing. Nothing was working. I would change my nutrition, I changed what I was doing, and someone suggested going to a yoga class and I was like, yeah, that's just like stretching. They're like no, no, no, go to this woman's class. I went to this class and the woman was in her late 70s, early 80s. One of her arms did not work. She had a stroke and I crawled out of that class. She handed my butt back to me. It was one of the hardest things I had ever done and I was like, oh well, now I must do that again because, yes, it was something. I just fell in love with the practice.  03:17 - Anne Ganguzza (Host) That's fantastic. I can't believe you're doing step when you were 16. One thing that I'm excited to talk to you about, because I mean bosses who have been following me know that I kind of went through a health journey. I've been through a few health journeys in my life, but this last one seemed to be more significant than others After I was diagnosed with breast cancer.  03:34 Things just kind of catapulted after that and literally my hormones got thrown off balance. I had actually just lost a significant amount of weight before I was diagnosed and I believe that that saved my life, because I think that my doctor was able to find my tumors because of that, because otherwise I had had a little, you know, she was able to feel them, so I'm very thankful for that. However, after treatment, mine was estrogen-based. I then had some chemo treatment which started kind of trying to block estrogen, because that's it was an estrogen-based cancer. I went through menopause and then it became one hormonal thing after another and then the pandemic, and so everything catapulted.  04:12 I gained a lot of weight. I gained at least all the weight back on that I had lost previous to it and then some, and this shirt that I'm wearing right now. So if bosses are watching on YouTube is my Wonder Woman shirt, which was given to me by Natalie. It's a big shout out to Natalie because after I was reconstructed and declared cancer-free, she said you are like Wonder Woman. And I'll tell you what. I have not fit into this shirt, since I have now discovered again how important nutrition is and exercise, and I've come back from my health journey losing a significant amount of weight. So I feel like Wonder Woman and I think you're going to be able to explain to our boss listeners why that's so significant and how that can really impact us in the booth. So I'm really excited. Tell us, tell us, tell us. What are you seeing is the most important thing that bosses can do to positively, let's say, affect their performance in the booth through nutrition and fitness and all of that good stuff.  05:09 - Emma O'Niell (Guest) Thank you. One of the things I always try to drive home and people tend to not want to believe it I think it's not that they don't believe it, they don't want to believe it is that health and fitness is 90% nutrition and 10% what you're doing in the gym, on a walk in a yoga studio. It's 90% what you're putting into your mouth. And the health and fitness industry I put that into air quotes it's a business and it's a multi-billion dollar business because we're fed all of these lose a dress size in 30 days, but no one's taught how to maintain the loss.  05:41 - Intro (Announcement) Hello, exactly, so we yo-yo and all of us do it, and all of us.  05:44 - Emma O'Niell (Guest) Yeah, you are not alone. You are not alone. We need to learn how to reverse diet, and reverse dieting isn't something that's taught. So, yes, you need to cut calories, calories, calories out it's just science. But you need to learn how to then build back up the calorie intake to maintain the weight that you've lost without gaining back the weight by increasing your calories.  06:03 - Anne Ganguzza (Host) I think that's key, and I think if we all had the magic pill or the magic injection, that could help us to do that right. Isn't that what the craze is now? Everybody wants these injections to magically lose weight, and I think there's one thing to be said for me, having had a significant amount of weight to lose, it took me a significant amount of time to lose it, which I think is good because, during that time I was able to really develop, I think, what I hope to be health habits that will stay with me.  06:31 I, for one, will tell you, I've lost and gained multiple times in my life, and I am at this point in my life. I am too old. I do not want to gain it back again. I'm terrified. I'm terrified to gain it back again, and so I literally am committed right now in my mind, in my mental space, to continue with the eating.  06:49 I think that's where it starts, right With the nutrition that you put in your mouth, because for the first year I couldn't exercise really, because I was so out of shape. I just couldn't. I thought I might die. To be honest with you, and people say that, oh my God, you work so hard, but I literally had a hard time breathing and so I couldn't exercise for a good year. And now I'm finally starting to and I've seen where I still need to make sure that I know exactly what's going into my mouth at all times and that's what really is helping me to keep weight off right now. That and I want to be accountable, which is one of the reasons why I'm so happy to talk to you and to find out more from you, because I feel like if I'm accountable to the bosses out there, I'm accountable to people who can educate me on this. I'm going to stand a better chance of keeping the weight off. Yeah.  07:38 - Emma O'Niell (Guest) Movement is important, like one of the best things you can do for your body is walk. Walking is fantastic. If you're sedentary we're all sedentary being voice actors it doesn't matter if you're working out on a daily basis. You're sitting for longer than you're moving, so that means you're sedentary. But if you can get your 5,000 to 10,000 steps in a day, like aim for 5,000. If you're sitting down all day, aim for 5,000, that's a good start. If you can get up to 10,000 by increasing it by a minute of walking a day, it's doing things in bite-sized pieces and it's the same with food. Everyone's biodiverse, so it means they're bio unique. So what works for me isn't necessarily what's going to work for you or what's going to work for anybody else, but in general, especially for women, we tend not to eat enough, especially during the day, and then we over eat at night.  08:25 Because then we're really, really hungry, and especially as self-employed people, and our business hours are crazy and they're all over the place and we're working as the work is kind of coming in. I know that's what I do. So it's like I'll get up in the morning and I do my meditation and I do my workout or I do a yoga practice and I have a great breakfast, and then it's six o'clock at night and I've had tea and I'm like now I'm going to stand in front of the fridge and eat the contents of the fridge because I'm hungry.  08:49 - Intro (Announcement) Why am I making dinner?  08:50 - Emma O'Niell (Guest) Why am I making dinner? I'm eating the contents of the fridge. Meal prep is a huge step. It's very helpful to have grab and go foods in your fridge, because the grab and go foods will grab bread will grab, chips will grab a banana will grab easy food.  09:03 - Anne Ganguzza (Host) The quick stuff.  09:04 - Emma O'Niell (Guest) Yeah, but if you've got like boiled eggs, tuna salad, chopped salad ready to go, chopped vegetables with hummus, if you have things that are grab and go and easy to grab and go but they're good for you, it's much easier to maintain or it's much easier to lose. If your goal is to lose weight, you have to meal prep. If your goal is to maintain, I think that everybody really needs meal prep, meal prep, meal prep. Just keep repeating myself Grab and go and meal prep.  09:31 - Anne Ganguzza (Host) You know, what's so interesting is that I've tried every diet under the sun. I've been on every diet. I've lost weight on most diets. It comes down to like maintaining and keeping up, but the one difference about this last plan that I went on was that I was eating, every two and a half to three hours, small high protein meals, and that worked for me, and I was that person that said no, I need to fast. I never was a person who ate breakfast in the morning. I always waited, and you're right. I mean when you wait, when all of a sudden you're like, oh my God, I'm hungry, I'm starved, and then everything goes in my mouth quickly, and then it's hard to really control what it is, and so I like, six times a day, at least tiny little meals, and for me that's perfect as well.  10:07 - Emma O'Niell (Guest) You don't need to be full. It's one of those things. I come from Ireland, originally born and raised there. I came over to Canada. We did not have a pot to piss in, so it was whatever was put onto your plate. You consumed because you did not waste.  10:19 - Anne Ganguzza (Host) What was there?  10:20 - Emma O'Niell (Guest) And if there was too much food on your plate, it didn't matter, you had to eat it Like it wasn't put away, it was. You will sit there and you will finish that. So I was raised with that mentality. So you would eat a meal and you would be full, full, full, full, full, full. You don't need to be full, you need to be satisfied, and it's learning how to instinctually eat that you're eating until you are. I'm good Like, could I eat more? Absolutely Do.  10:43 - Intro (Announcement) I need to.  10:44 - Emma O'Niell (Guest) No, I don't, Because I'm going to eat in another two hours anyway.  10:47 - Anne Ganguzza (Host) Right, right, and that makes a lot of sense, because I found that when I did eat small meals, I could hold off until the next two and a half to three hours. I will tell you, though, the other day I came back home from a trip and I'm still kind of on that plan, but I my time was off, like I went from the East Coast to the West Coast and so I was overtired. And then, when I'm overtired, I think that's so dangerous, because then you just don't, you're not thinking straight, and then you just want to put anything in your mouth, and I probably ate one more tiny meal than I should have, and I actually got full, and I was like whoa, it's been so long, and I was really uncomfortable at that point because I had not been full. And then I was like I might have indigestion. I'm not sure, and that certainly doesn't help me when I try to voice anything in my studio, right when I've got like reflux, because that definitely affects my vocal chords.  11:36 - Emma O'Niell (Guest) Well, especially speaking of being full when you're in the booth, you don't want to feel full, you don't want to feel bloated, you don't want to feel gassy. You're voicing something and your tummy's making all sorts of noises because you're like oh, hang on a second. Oh no, there's another gurgle in the belly, so you want to be eating fibrous foods, high protein foods and thermogenic foods. Thermogenic food basically means that it takes your body more energy to consume, to digest the food, than the food is worth.  12:04 It was like there was the old myth that celery was a negative calorie food because you consume more energy eating the celery than the celery had in caloric value. It's not true, but it's the same idea. Instead of having a protein shake, have a piece of chicken. It takes your body longer to digest something solid than it does to digest something liquid. That's what thermogenic means, very interesting. So you're asking your body. It's like so you need to burn more calories to consume this food. Cool, because it takes longer. It also keeps you fuller for longer.  12:35 So, you're not full. It's not that I can't take a proper deep breath. I can't use my diaphragm. It's I'm full, I'm satisfied, but I'm going to be fuller for longer, so that when I'm reaching for food again I'm not starving and shoving. It's usually carbohydrates we're looking for when we're really hungry.  12:50 - Anne Ganguzza (Host) Well, yeah, I find, if I try to stay away from carbohydrates, that was my guilty pleasure was carbohydrates. It wasn't sweets, it was carbs, because I was also well raised in a large family and I think my father might have had a piece of bread and butter with every meal and it was like that kind of bread, potatoes sort of thing and that's what I loved, and so that did not do my waistline any good for sure. But how do you feel? In addition to like what you put in your mouth, how do you feel about your mental state? Because when I got into this I was like, oh, I just can't. I've lost weight before it, just nothing I am doing is working. I find that I had very negative. I can't lose weight. How do you feel mental health effects? And I also had very bad body dysmorphia so I couldn't look at myself, and so how does that affect weight loss and how does that affect your performance on any given day in your business and in the booth?  13:43 - Emma O'Niell (Guest) Your mental health is paramount, absolutely. I start my day every day with meditation. When the alarm goes off, I sit up and I meditate because I'm still in kind of theta brain, so I'm not in awake, let's do things. Brain. I'm still in a different state where you can kind of program your brain to learn new things and it's about exercise releases serotonin, which is the happy chemical, like you want to feel good and so you want to find ways to feed your brain and calm yourself down.  14:18 Losing weight can be really challenging. If you are struggling with your weight, it can be challenging and it's also it's the devil, you know. It's so much easier to just go back to old ways because you know them, even though you know they're not good for you or they're not healthy, they're not beneficial. They're easier because you know them and it's more difficult to stick on a track that's initially a little bit challenging. Once you get past the first hump, I think things get easier. But mental health is really important, like getting off your screen before you go to bed. Easier said than done.  14:48 - Anne Ganguzza (Host) Yeah, that is the truth.  14:49 - Emma O'Niell (Guest) Surrounding yourself with really positive people, surrounding yourself with cheerleaders especially in those times because we all have them that we're not going to be kind to ourselves, like we're not going to be our biggest cheerleader, we're going to doubt ourselves, we're not going to be. As I can do this, as we possibly can, you need to be surrounded with people who pick you up when you're in that state. So feeding your brain proper foods, breathing, exercises are fantastic. What you're reading, what you're consuming from an intellectual and mental level is really important for your brain health. But this is why yoga, for me, has always been. When I found yoga, it was so helpful for my mental health because I struggled with anxiety and I'm an introvert.  15:29 - Anne Ganguzza (Host) So talk to me a little bit about. I do some cardio. I actually, because I had complications with my weight gain and age. I was also diagnosed with diabetes, which also affected my feet a little bit and my balance, and so walking on uneven terrain is sometimes a little difficult for me. So for me I have a pre-core in the garage, which I always love pre-core because it's not impact. So if I want to walk right, that is my walking, and I also do Pilates. So for me, I think trying to build some muscle through that is also going to help me. But let's talk about yoga a little bit, because I've not really done much yoga. But tell me, what does that incorporate for your body and also for your mental health, and how can that help us?  16:14 - Emma O'Niell (Guest) Me personally, I practice what's called Ashtanga yoga, and Ashtanga yoga is one of the older lineages of yoga. It's kind of the parent of power yoga or vinyasa yoga. So the faster paste, the faster moving styles of yoga, and I studied extensively in India. I spent a lot of time in India at the source with a guru and it's not Western yoga at all Like, it's not pretty.  16:37 You don't listen to music, no one tells you to open your heart, you are told to shut up and bend your knee and do what you're told. And it's a really interesting way of being, especially from a Western mindset. When we're speaking like I am independent and don't tell me what to do and I will do it, but it's like no, then you can't be here. Ashtanga yoga is about doing the practice, doing the movements and paying so much attention to what's happening in your body and your breath that you stop thinking. You stop the spiral of the I have to do this or the negative thoughts or any of that, because if you think too much, you're going to fall over the practice is. It's challenging, it's a very physically complicated practice to do so it gets to a point where it becomes a moving meditation, because all you're doing is paying attention to where your foot is, where your hand is, how you're going to balance.  17:25 Pull your core in. Where's your breath?  17:26 - Anne Ganguzza (Host) That's so interesting. Do you incorporate that at all in your booth, maybe, or during performance? Because that's so interesting. I find that for my students. When I talk to students, I say stop thinking about what you sound like and be in the moment and be in the scene. It almost sounds like you could use those principles to keep you in a scene so that you can be more authentic as a performer.  17:48 - Emma O'Niell (Guest) That's a really interesting way to put it, because I'm a classically trained actor and I haven't been in proper acting class for decades. So I decided to go back to actual acting versus voice acting, and I've gone back to Meisner, and Meisner is exactly that. Like Meisner is about making something real in imaginary circumstances, and it's the same idea. All of this has nothing to do with the sound of your voice. It's got everything to do with connection.  18:11 - Anne Ganguzza (Host) Right, absolutely.  18:12 - Emma O'Niell (Guest) And your breath. Mind, body connection is what we're trying to do in all forms of movement. And it's the same in what we're doing in our booths. It's breath, mind and body.  18:20 - Anne Ganguzza (Host) Right, and it's absolutely. We are trying to connect with our listener and that is.  18:25 I think it's such an important concept and it's such a difficult concept, I think, for people that are just starting out in this industry, because they just know it should sound like this, and I'm always trying to get my students out of their listening, out of their brain and into a scene where they can actually react and tell a story, and I feel like that's got to be so interesting in terms of you practice it in that style of yoga that that makes sense, that you could do the same principled thing in the booth.  18:54 - Emma O'Niell (Guest) It can be difficult to cross the two of them over. But when you have those moments of magic like I mean, obviously you don't record with your cans on. You've got your headphones off so that you don't fall in love with the dulcet sounds of your voice, and we all do, and a lot of people will talk about like you've got your engineer hat on and you've got your actor hat on and they should never be worn at the same time. So that's why you're not listening to yourself when you're recording. There are those magic moments where you just feel like you've dropped into. I am really telling this story.  19:25 - Anne Ganguzza (Host) It felt right. I'm always saying like what did it feel like to you? Did it feel right? Then it probably was, it was probably authentic. You were in the moment. It's so hard, I think, for people that are thinking so much and they're in their head when they're in the booth. So do you have any special tips or exercises that you would recommend for voice actors to kind of help them? Because I think a lot of times it's a performance anxiety in the booth, even when you're by yourself. Sometimes you can just be too much in your head. Is there an exercise that you can do that can help you maybe relax, so that can help you get more into your performance?  20:02 - Emma O'Niell (Guest) You can do. I think it's called square breathing. I speak in Sanskrit when it comes to yoga stuff. I don't know the English translations of a lot of the stuff, but I think it's called square breathing and it's just about balanced breath, that you're counting your breath in for five, holding for five, exhale for five, hold for five and repeat that until you calm down. But the breathing is about it's diaphragmatic breathing. So you're trying to make sure that when you're taking an inhale, when we're nervous, when we're scared, we only breathe into the very, very top part of our chest, like from our collar bones, kind of like to above the boob, and there's nothing else happening. And with breath that's going to calm you down, you have to get it into your body. So, putting your hands on your belly, putting your hands on your lower back and trying to feel your body expand, as you breathe and not trying to stuff breath into your body.  20:50 So it's just a very simple kind of seeing your body as a jar or a vessel and you fill that vessel like any vessel, from the bottom to the middle to the top. Let it hold and then exhale it from the top to the middle, to the bottom, and if you just let yourself, slow down for a second and feel the breath enter the bottom of your body, the middle and the top, immediately the nervous system calms down.  21:21 - Anne Ganguzza (Host) Yeah, you know, what's so interesting is that I don't want this to be all about Anne's health crises, but I'll tell you what I mean. Being unhealthy, I mean it affected every part of my body and the other part, besides being overweight, being diagnosed with diabetes, having neuropathy, I also was diagnosed with high blood pressure. I mean that's what my oncologist had said to me, that I want you to get more blood work because your blood pressure is stroke level high, which scared me, really scared me, and so, interestingly enough, I had done a lot of breathing exercises since I had a double mastectomy and when you have surgery on your chest after that surgery, it was hard for me to. I did a lot of long format narration, so I needed to figure out new ways to breathe, because a lot of times narration is lots of long sentences. Sometimes they're not written wonderfully well, and so I think the better you can breathe, the better you're going to be able to execute your sentences that are long and unwieldy and make them sound more natural.  22:16 And so there's a lot to breathing, and I found that being diagnosed with high blood pressure. Then, of course, they put me on medication which I'm now off, which I'm so thankful for, but I still take my blood pressure every day just to kind of keep it in check. And I found that if you're breathing and then exhaling and you're breathing before you take your blood pressure, it's amazing how low your blood pressure can go once you've done a few of those breathing exercises. And it's funny because my doctor will ask me she'll say are you breathing before? Because my blood pressure was so significantly lower. Every time I go in there and I take it and I said, let's see how low I can get my blood pressure this time right, so I'll just do some breathing and then exhaling too through my nose really helps a lot and it lowers your blood pressure amazingly well. That and mentally going to that place where you're happy and not stressed.  23:06 So, it's incredible Like I see the numbers change, how it really can help. And it's so interesting because people say, just take a couple of deep breaths and I'm like, yeah, what does it really do? Okay, but in reality I've seen the numbers, I've seen the numbers go down and it's incredible Just what good breathing will do and what good breathing will do in order to execute your scripts more believably and authentically, because you're not just like, oh my God, I'm just going to read and then I just went. Oh, I just went out of. Because we don't really run out of breath when we talk, naturally, because we pace ourselves right and we know where we're going to take that breath. But when there are words that aren't ours, if you have good breath support, you can certainly navigate them and make it sound a whole lot more natural. So breathing to me is incredibly important, and especially in a live directed session, I would imagine that. Do you ever get nervous, like when you're in a live directed session, and do you practice your breathing?  23:59 - Emma O'Niell (Guest) Yeah, yeah, it probably just comes naturally to you, like breathing is meditation and there's a great book that I got one of the trips that I was in India. The preface began with people think that meditation is about turning your mind off. That will only happen if your friend hits you on the head with a hammer. I don't recommend it.  24:17 - Anne Ganguzza (Host) I like that because that's what I always thought. It's not.  24:21 - Emma O'Niell (Guest) Yeah, it's about not getting engaged with your thoughts. The way I describe it is like you're at Starbucks, you're reading your book. It's really quiet, yeah, but then it gets busy, like now the lunch rush has come in, but you still want to read your book and you don't want to leave because you've got the chair in the sun. It's great, it's wonderful, but everyone's talking around you and you're being really distracted. So you focus on that book. And you're focusing on that book and you fall straight back into the story and all of a sudden, everybody else in Starbucks fades away. They're still there, you're just not paying attention. That's meditation, and you do that with breath.  24:51 I love that. It's just you paying attention, that's all meditation is. And if you can do that with your breath, of paying attention to the feeling of the inhale, feel the breath coming through your nostrils.  25:01 - Anne Ganguzza (Host) All right. So in the morning, when you're up and you're meditating, right, are you simply just breathing? You're not necessarily thinking.  25:07 - Emma O'Niell (Guest) Let's say positive thoughts or some days I do positive thoughts. Most days I just do breath because it helps me start my day with a really calm peace of mind. I feel much more grounded because you know an alarm will jar you as you're waking up and it kind of pulls you out of your sleep. You're not necessarily ready to be out of sleep. So if you give yourself five minutes, 10 minutes, before you get out of bed and just sit in a comfortable position and breathe and ground yourself, it starts your day in a completely different energetic place than launching yourself up out of bed, running to throw the coffee on, do whatever it is that you're doing in the morning. Take five minutes, 10 minutes. It doesn't need to be long.  25:47 - Anne Ganguzza (Host) Our days are busy, so you just sit, breathe and start your day from there In terms of, let's say, if you're in the studio for a long amount of time, maybe somebody is doing an audio book or a long e-learning module. What are your recommendations? Because, for me, I know what my limit is in the booth before I have to kind of get up and shake things around and go pet my cat. Because, for me, I'm super hyper focused because I am trying so hard to just be in the story and to be in the moment. It's exhausting mentally at some point. What are your tips on if you have to be in the booth for a really long time, in terms of should they get up and stretch, breathe? What are your thoughts?  26:23 - Emma O'Niell (Guest) Yeah, absolutely Generally I stand for most of my sessions just because I'm comfortable doing that. But for long stuff I do have a stool that I bring in to sit in. I do chair yoga if I'm in a booth where I'm sitting for an extended period of time. So just simple body stretches, twists, bringing my knees to my chest, turning my body side to side, deep breaths, back rolls. Spinal rolls are really helpful, especially when you're waiting for release or you're waiting for approval for something. But yeah, get up. If you're sitting down, get up and move around as quietly as you can and stretch, breathe, reach as high as you can to the ceiling and stretch, especially stretch out your ribs, stretch out your torso. It's helpful.  27:01 - Anne Ganguzza (Host) Have you found that physical stretching exercise breathing has actually changed your voice in a physical sense?  27:08 - Emma O'Niell (Guest) Probably. I mean you can change the shape of your body by changing your lung capacity. So because you can change your ribs, because it's just muscle, it's the same as working a bicep, right I?  27:18 - Anne Ganguzza (Host) mean it's muscle and bone.  27:19 - Emma O'Niell (Guest) But if you're working your intercostals a lot, you can actually change the shape of your torso and broaden your ribs. But yeah, I think that in general with my voice, when I'm calm, my voice is much deeper.  27:33 - Anne Ganguzza (Host) When I'm not calm, my voice pitches up into my head because I'm tense and I'm breathing Sure, that makes sense and I feel like your voice is coming from here in your vocal. Any specific exercises that can help maybe relax vocal cords, because I feel like that's where a lot of tenseness is, when people are reading and their voice tends to pitch up a little bit higher. Anything that can help relax in terms of I think your tongue out, does a ton of fantastic stuff.  27:58 - Emma O'Niell (Guest) Oh really, uh-huh, uh-huh. I love that you grab your tongue with a tissue, just because it's difficult to hold your tongue with your fingers, because it's slippery.  28:04 - Intro (Announcement) But if you grab your tongue with a?  28:05 - Emma O'Niell (Guest) tissue and pull it out and try to speak. It actually stretches the tongue root. Simple pressing in with your thumbs into your tongue root and turning your head up, so you're pressing underneath the jaw, because the tongue root can get really, really tense, especially again if you are uncomfortable, if you are stressed out, all the things that your tongue will hold. So getting your tongue out of your mouth and then tying toothpick, as I said, tongue turning up will relax the tongue root.  28:33 And one of my favorites, which can be uncomfortable but very, very beneficial, is stretching out the muscles of your jaw. Okay, by putting your heel of your thumb, okay, just below your ear, underneath your cheekbone. Yes, so you go underneath your cheekbone, so up over your jaw, between your jaw and your cheekbone.  28:51 - Intro (Announcement) Oh yeah, uh-huh, uh-huh.  28:52 - Emma O'Niell (Guest) And push and pull down. So you're pushing you pull down and the bone of your thumb will press right into that muscle. It's like oh yeah, do them both at the same time. Wee, I love that.  29:05 - Anne Ganguzza (Host) I want to be able to keep my voice in a more relaxed, lower sound, and I feel like that might be something that could help me to do that, that when you said, when you're more relaxed yes, when I'm more relaxed, my voice is lower.  29:18 - Intro (Announcement) At the end of the day.  29:19 - Anne Ganguzza (Host) I have to be careful when I'm doing long. That's the e-learning modules, right. Because if I start to just go into like automated mode, right, then my voice tends to get higher and higher and especially, I think, for females, it tends to get a little screechy, and then I'm kind of talking like this, I'm a little bit more stressed and I will tell people like, shake it out, do some breathing, because what you're not realizing is that all of a sudden, your voice is now starting to sound very strained. So what tips can you give for our boss listeners out there? What would be your best tips for mental, physical health, for impacting positively their voice and their voiceover careers? What are your best tips Take?  30:00 - Emma O'Niell (Guest) time for yourself. All of us just people in general tend to give too much Like we're making sure we're taking care of the kids, we're taking care of our partner, we're taking care of whatever we're doing we're taking care of. Make sure to take time for yourself because you cannot. You cannot pour for an empty cup, so you have to make sure your cup is full and then from there you can give.  30:21 So it's again as you're waking up in the morning, take five minutes and it's like if you've got a busy house. Take five minutes in the bathroom, sit down and close the door. No one's allowed in. It's five minutes and just be with yourself and breathe. If you can get out for a walk, whether it's on a treadmill or outside, it doesn't matter where you're walking. Walk it's just beneficial for your lungs, it's beneficial for your mind and it's beneficial for your body.  30:49 - Anne Ganguzza (Host) I'm so happy you said that, because I finally have made that time for myself.  30:53 - Emma O'Niell (Guest) It's so important. It's so important you have to take the time and meal prep. I take about an hour on a Sunday to meal prep for most of the week. It doesn't take that much time. Keep things simple. It's almost like when you're packing for a trip and you don't want to take too much clothes, so you mix and match, Like you make 12 outfits from like four pairs of pants and four shirts.  31:14 - Anne Ganguzza (Host) Okay well, I have already done that. I know I'm terrible. I have a really hard time doing that.  31:17 - Emma O'Niell (Guest) I haven't figured it out, but other people are good at packing. We're just using this analogy.  31:22 But it's the same kind of thing with food that if you pick kind of like eggs, tuna, chicken and tofu, they're your four proteins that you really like, and you really like this type of lettuce and you really like this type of vegetable and you really like this type of carb, like sweet potatoes or whatever it is that you're liking. Make all of those and then you can mix and match them into meals and they're ready to go already there.  31:43 - Anne Ganguzza (Host) Oh, so I want to kind of expand on that. So what do you do? Now? We're going to be at Vio Atlanta, so what would you recommend when you are traveling? Are you prepping food for when you go or are you researching, like places that you might eat and healthy options?  31:59 - Emma O'Niell (Guest) I am known at conferences for figuring out where the grocery store is or if I can order from a grocery store into the hotel. I always
Accents, Dialects and Speech Impediments
Apr 16 2024
Accents, Dialects and Speech Impediments
Ever find yourself wondering how a thick Boston accent might play out in the voiceover world? This week is about speech impediments and regional accents in the voiceover industry. It's not just the hurdles; the BOSSES cover strategies and encouragement for those voice talents looking to make their mark while staying true to their sound. From the importance of clear articulation to embracing the quirks that make your voice distinctive, they cover the gamut of what it means to stay authentic. It's not about mimicking a character; it's about bringing them to life with your unique vocal fingerprint. And for those thinking about their own twang or drawl, we discuss whether it's a hindrance or a hot commodity. This episode isn't just a discussion; it's a roadmap for voice actors striving to find their niche and shine in the competitive voiceover landscape. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Boss super power series. I'm your host, Anne Ganguzza, and I'm here with my very special, wonderful friend, special best boss guest co-host. Well, that was a big old mouthful.  00:35 - Lau (Guest) Well, I'll see you next time. Thank you, Anneie. It's awesome to be here. What a great introduction, oh.  00:40 - Anne (Host) Lord, you know how I was like. That was such a mouthful to say and literally I try to talk for a living, and it's a great segue into the topic that I'd like to chat about today, and I know we've discussed this briefly before, but you and I have both had either people on your roster or people that submit to you, and I have students that ask me. They come to me, they have a heavy accent or they might have a little bit of a list or a speech impediment and they will say to me so is this going to affect my voiceover career? Will I still be able to do this Lau? I'm going to ask you, how do you approach that?  01:21 - Lau (Guest) It's a lot, Anneie. Well, truth to tell, the agency does get quite a few submissions. We just got a couple today that clearly, if anyone has a pretty decent ear can pick up some sort of speech issue going on, whether it's an impediment, a slur, a sibilant sound, whatever it is, and it's common. It's actually quite common and I'm careful not to tell people oh, forget it, count yourself out, can't be in this game, forget it, forget it. I always like to say let me offer some.  01:52 If I'm going to do it, let me offer some strategies based on what I'm hearing and what you could be doing as the talent to see is it accurate what I'm hearing.  02:02 So the first thing I would suggest with talent is cross check it and pull it with six or eight of your closest peeps connected to the industry, if you can, whether it's an audio engineer or a coach, a couple of VO talent, and say, hey, listen to my recording. Do you hear any kind of an articulation issue? Do you hear a slurring issue? Do you hear anything? And be honest with me and get kind of like an informal poll on that first, because I never just take one person's opinion on it. So that's the first thing I would do. If they are hearing issues, if they are hearing problems, I would actually say, okay, let me see who is around that I can be getting on a consultation with, who is maybe a therapist, a speech therapist in figuring out how do I diagnose where I'm at right now with my speech and who can help me get to a cleaner, clearer sound. That's really the first thing you have to figure out.  02:57 - Anne (Host) Yes, my prerequisite is that I need to be able to understand you. So I like to say there's a lot more acceptance for, let's say, minor speech impediments and dialects and regionalisms. I mean. It's more accepted than ever before. However, I need to be able to understand what you're saying. So if it gets in the way of me understanding what you're saying in a normal conversational speed, then I feel as though you might want to either talk to a speech therapist or a dialect coach to see if it's something that can be cleaned up.  03:28 Sometimes it's a physical impediment, like it's placement of your teeth, or I've had people that come to me with braces and they're like I want to do voiceover, and so they have a big mouthful of lists and saliva and sometimes that's not going to be hireable and I'll just say well, at some point you'll want to make sure that you're going to be getting those off and whatever it takes for you to be able to speak a little bit clearly. Now, I'm the big fan Lau and I don't know about you, but I don't want people to be too articulate.  03:56 I need to be able to understand you, but too articulate creates a persona which is maybe not forgiving enough for the copy. A lot of times it might sound too proper, it might sound too robotic, it might sound too perfect, and I don't want that.  04:11 - Lau (Guest) But I certainly want to be able to understand you Right and I think it's the old rule of thumb, like if it's something that is pulling focus away from the messaging and people will tell you. A listener should be able to tell you. Even just a layman listener should be able to say am I focused on what you're talking about or am I focused on the particular speech or the particular dialect issue that you may be having?  04:33 - Anne (Host) Sure.  04:34 - Lau (Guest) And I would even talk to voiceover coaches that deal with speech, articulation and breathing, as many of us do. Many of us are trained in that and oftentimes that unto itself can help Learning breathing. Are you breathing properly? If you did have those braces and you had them taken off 10 years ago, did you ever learn to speak with proper placement, based on now where your teeth are and where your tongue is going and all your major articulators? Did you ever acclimate to the speech? Of that, I think it's a really good question to ask. And also we can't discount any mental acuity when it comes to our habitual patterns that we're doing. Are we even aware of them? Do we even hear them? Do you mumble? Do you mumble? People will say, oh, I know, I do that Lau, oh, I know, I've been told.  05:22 - Anne (Host) And I said well, do something Exactly. Yeah, right, right. It can't just be all. I have knowledge of it. Right, I have knowledge.  05:30 - Lau (Guest) Right, exactly, and it gets me into accents and dialects a little too, in the sense that we just had met with a potential client today and talked about that, where he came from. I said where's your background and where do you come from? You have such an ethnically amorphous dialect and it's so fascinating. And he said here's what one of my coaches told me Don't bother trying to eliminate that sound, it's going to be really hard, really impossible. You get to a certain age. You know you don't want to be spending tons and tons of cash on dialect coaches. It's immense to do the training to really flatten out that sound, to get what's called a North American dialect, which you probably can't get after a certain age. It's very difficult. So I said no, you have to celebrate what you have. You have to celebrate, celebrate your diversity.  06:17 - Anne (Host) Celebrate your uniqueness, yes, but Absolutely.  06:19 - Lau (Guest) But yes, but instead of yes and yes, but you have to be real about what placement that's going to give you. Sure, I'm a commercial agent. If I got a bunch of North American clients coming through, they're probably not going to want your particular sound just because the target market you don't represent that and basically tacking on the end of that Lau.  06:41 - Anne (Host) I get a lot of people British accents right that want to do commercial and I'm like, well, your market is probably not the United States right now. The wonderful thing about voiceover is that it's global, but probably in a commercial market in the US you don't hear a lot of commercials that have British accents right. However, you'll hear a lot of e-learning that has British accent, because, hey, who isn't a sucker for a really lovely British accent and it's pleasant to listen to you, for sure. But I think you have to talk to someone, and your coach or your agent should be very real and very honest with you to understand that there can be limitations to your market, for sure, and they should advise you as such.  07:21 I would welcome the diversity, I would welcome your uniqueness and your sound. If you have an accent or a regionalism, and I think that it's wonderful. I mean, I am so happy because, god, how many dollars did I spend trying to get rid of my? First? I had an upstate New York accent and then I moved to New Jersey and then I had a Jersey accent and then I moved to.  07:39 California. So I've got a mishmash of all of them and over the years when it was important to people to have that very neutral whatever a neutral accent is these days right, and I beat it out of myself and so in reality it's not uncommon for people who've been in the industry for a while, they're used to that. But I think today I welcome, I welcome people that sound unique, that sound like themselves. I think it's wonderful. But again, you have to understand your market may be limited, but also embrace what it is. And if it is an impediment or it's a problem physically with how you're speaking or you're physical in your mouth, I think it's something to maybe take a look at if you truly want to be in this business.  08:22 - Lau (Guest) Oh, I couldn't agree more. And the vocal patterns that we create over time. I'll get a lot of submissions of people that again, they have a beautiful voice and they're articulate, they're fine. But they're in these patterns and what we call them as mono patterns, where they're not one tone specifically they change their tonality. But it's patterned, it's like rhythmic or rhyming, or there's a certain cadence to what they're doing, so that it's formula, it's expected, it's a rhythm. And I say, take your acting classes, work in your coaching sessions to break that.  08:53 - Anne (Host) Well, yeah, that's absolutely where acting comes into play, because you're basically just trying to do voice acting by mimicking what you think you hear, or what you hear in your head is to what you think people want to hear, and in reality, just wipe that out and just act, because we don't ever think about what we sound like when we talk to one another. We just, you know, I'm not, oh, do I inflict up? How do I, how do I sound?  09:17 - Lau (Guest) You know I'm talking to you right now, laura, I'm not concerned with how I sound, to be honest with you.  09:22 - Anne (Host) I mean, I just we're talking, we're having that conversation, but yeah, you're right. There are patterns and anything that is repeated or consistent can become very white noise, very robotic, very reedy sounding, which does not engage your listener, and the whole purpose of what we do is to be able to connect with our listener.  09:44 - Lau (Guest) Yeah, and I think that just the basic rule of thumb is and again you can ask around to get this feedback is is there anything that's getting in the way of my messaging? Like, whatever it is, just tell me what it is, and it may even be something beautiful like oh I have a sexy seductive sound and I turn that on. I turn that on all the time. Well, sometimes it's not appropriate to do that.  10:04 Yeah, stop that Sometimes it's, yeah, sometimes it's coming out on a product that they're not looking for. That Exactly so it's getting in the way. The mechanics of that are getting in the way of the product itself.  10:16 - Anne (Host) And I have a big issue, and I know that you brought that up. I have a big issue with females trying to sound that way and people expecting that female sound that way. Because, number one, that's a horrible stereotype and that's the chocolate commercial or the alcohol commercial you know what I mean.  10:29 - Lau (Guest) Yeah, I can't take another job commercial. I just can't. I just can't.  10:32 - Anne (Host) As a matter of fact, there's so many ways to be sexy with your own voice and not trying to put on any kind of sound. So, yeah, ladies, please leave that one, or even men, too, that have that please. And women who have that voice, that can be yes, hello, it's my elegant. Well, elegant is different than sexy. And then there's the male voice that you get a lot of Anneouncers right and they just wAnnea hear themselves land the word right, and then we'll land it like this and they like to hear the end of that and that becomes a pattern, it becomes repetitious, it becomes something that is expected and certainly does not engage your listener. It just becomes something that becomes boring after a while.  11:11 - Lau (Guest) No, and credibility in any kind of style that you're doing is a sort of unintentional kind of delivery that it really is about connecting with the other person that you're connecting with, rather than sounding like you're connecting with the other person you're connecting with Right, and so that sameness whatever that is that sameness oftentimes comes from let me manufacture, let me create, or I hear a lot of clients say Lau, you want me to sound like this. I say no, I don't really want you to sound like this, I want you to be this.  11:43 - Anne (Host) Yeah, yeah, yeah, I want you to be it.  11:45 - Lau (Guest) I want you to be it. I don't want you to sound like it, because it would be like in our terms, like can you just sound like a mother? Well, I'm a mother and I can tell you there's many different sounds to being a mother. It isn't just a mother sound Right, or I want you to sound sexy. Well, there's many different intonations of what that could be like, so I would caution people to be careful of sounding the mechanics of sound and getting too much into that versus the landscape of intrinsic emotional value and authentic connection?  12:17 - Anne (Host) Oh, absolutely. And especially when you get, when you're auditioning, too right and it'll say you might have a sound delay. So what you do when you have a sound delay, you're trying to just sound like them. And then what you forget to do is you're trying so hard to sound like them that you forget to tell the story.  12:31 As a matter of fact, I always say when casting specs come out and they say think Jennifer Garner or think whoever they might have, whoever the voice of the day is Chris Pratt, don't think that way, but just chAnnel their personality and that's where the acting will come in. And then, because nobody wants you to necessarily, well, sometimes there will be special occasions where they really do want a sound alike, and in that case I think there are people out there that have very, very, it's unmistakable, and you're like, oh my gosh, you sound just like, and that, I think, is a separate marketing tactic. However, for the most part, when casting is asking for a particular sound, I always say, well, don't try to reproduce the sound or mimic the sound, just chAnnel the actor.  13:16 - Lau (Guest) Oh, I love that. ChAnnel the actor. And you'll notice, with actors, especially those that are mimicking, say, a political figure or something, because they're comedians, they're going to throw their whole body into their whole, their mind, their body, their content, their whatever. They won't just sound like that person, they'll start becoming that person.  13:36 - Anne (Host) They have to embody that person.  13:38 - Lau (Guest) Yeah, they have to embody that person really, to do it authentically and to do it well. And so we do the same thing. We're mimicking as well in terms of we're mimicking a real person in this industry, but in order to do it, we have to embody.  13:50 - Anne (Host) Yes, yes, so you know you don't sound but embody the sound.  13:54 - Lau (Guest) Yeah, it's like oh, can I mimic an executive? Let me mimic an executive. Sound, don't sound B. It's hard because I have to know, like, well, where are they and what's the situation and what industry are they in and how old are they, and that's going to give me a lot of cues as to the authentic connection versus just the pattern of a sound that they're creating. This is a great conversation. I love this.  14:14 - Anne (Host) Yeah, so if you have somebody who is Latino and has a very heavy right Spanish accent, what would you say to them?  14:20 - Lau (Guest) Well, in regards to there's a market, there's certainly a market, I think. In regards to Latino, you've got a lot of different dialects. I'd say. First thing that comes to my mind is Are you accent free in your native language? You would know that, or you could ask to find out if you're accent free and if not, what is your dialect? What is the particular dialect, so that we know for the particular castings, if they're looking for certain dialects, that you've fallen to that, and a lot of them are not. A lot of them are saying we would like native, authentic Spanish, latino, but not particular dialect. So that's interesting. That opens up the playing field for you.  14:56 - Anne (Host) I think it's great yeah.  14:58 - Lau (Guest) I think being able to speak Spanish is just like a gold card.  15:01 - Anne (Host) Oh, absolutely, to a ton more work, right, absolutely. And understanding that and understanding where the markets are for that. And so I might have somebody that says to me, well, will this work for e-learning or will this work for corporate? And I'll say, well, you have to understand that your market is going to be more of a global market or your market will be those companies that are looking to be able to expand in that region. So I'm not going to say no and I'm not going to say that you necessarily need to go spend thousands of dollars on dialect coaching, right, and it's also difficult.  15:32 That's not like oh here let me sound like somebody from Minnesota, but yet I I'm.  15:37 - Lau (Guest) And also Anneie. It's not fun. It's not fun work.  15:40 - Anne (Host) No, it isn't. It's very hard, it's very boot camp.  15:43 - Lau (Guest) It's very drill. It's very hardcore, Like in conservatory actor training. Oftentimes they'll do a training system where they'll learn a particular dialect or they'll have to get a particular accent. It's hard. It's a regimentation that you have to go into and really prescribe to and you have to have a reason to do that. Most people don't have a reason to do that.  16:02 - Anne (Host) Yeah, so that's a good question, laugh. Now, is there a reason? I mean, there used to be a thing we have dialect coaches, but we also have coaches that teach dialects, right? So I have a role and I need to have an Irish accent. So is it something these days that you believe voice actors should pursue, and what type of genres could be looking for that these days, or are they all looking for authentic? That's a?  16:26 - Lau (Guest) good question. Right, it's a good question. I think, years gone by, when I was training, yes, you'd have more reason to do it Now. No, you don't have as much reason to do it, because even in animation, oftentimes we're looking for more authentic native sounds and accents of people, talent that really come from the place that they are voicing, and so I'd be very careful of spending too much time and energy and money and resources learning accents when really oftentimes you're going to see those auditions calling for indigenous speakers to these particular areas, absolutely.  17:01 And if it's something that they're asking you for and they're interested in working with you, then it's really a pointed reality of why you would do it Like there's an end game to it. You know what I mean. Otherwise I wouldn't. I wouldn't do it so quickly.  17:14 - Anne (Host) All right. So we've discussed people who have, let's say, accents, dialects, regionalisms let's just say a Boston accent that are not necessarily a different language but definitely a regionalism, and what would you say to them in terms of their marketability, let's say in commercial or their marketability, right, okay, so I have a strong Boston accent and I want to get into voiceovers and do commercials, and what do you do when you get a demo where you hear that everywhere?  17:47 - Lau (Guest) Right, I mean. I personally love it because I know there are a lot of gigs out there that look for authentic New England dialects, and there's many of them. There is no such thing as the Boston accent. Massachusetts has like over a hundred dialects. So, it really is specific. But the first thing I ask is can you drop your accent and do North American? Many Bostonians can, actually, if they're actors, they can and many cAnneot. They just know the difference whether you can do it or whether you can't do it.  18:14 - Anne (Host) Is it worth it for someone to invest in doing it, would you say, if they wanted to get into voiceover as a career?  18:20 - Lau (Guest) No, I do not think it is. I honestly don't think it is, because it only takes one or two slips on a vowel sound yeah.  18:28 And you know it and you know it. I think it would be very, very highly stressful to do that kind of thing, especially like as an adult. If you're a kid, that's different. You can pick it up young, but if you're an adult, I don't think it's worth your time. I think you should just go for the gold, just like, go for every single thing that that Boston dialect will offer to you. Yeah, absolutely, and just claim it. Say I'm the Boston gal, I'm the Boston guy. This is what I do.  18:54 - Anne (Host) And I'll tell you what I've created many a demo, many a corporate demo and an e-learning demo for people in New York and people in New England and people who have a bit of a regionalism Now, Southern, even Southern, like South Carolina, North Carolina and Texas I've definitely done Texas, so anybody that has somewhat of a Southern accent, as long as it's not, like I said, as long as it's not impeding my understanding of what it is that you're trying to convey, and I don't think that it's so full of the regionalism that other people can't understand either. But I always, always make sure that my students know that there may be a slightly limited market because of it.  19:32 - Lau (Guest) That's all, oh but listen, you know what, Anneie. Here's the truth. If you're in the larger market of, say, the commercial world in North American sound, it's highly competitive, Absolutely. Just because you're in the majority of what the sound is what they're looking for. It does not mean it's easier to book, oh gosh, it's harder.  19:49 - Anne (Host) In fact, oftentimes it's harder to book. It's harder.  19:51 - Lau (Guest) I'll give you a quick example, because you were talking about British earlier we just had a casting for British, authentically British, and we had in our roster we have about 500 talent.  20:00 - Anne (Host) Authentically British. I say, that's another topic.  20:03 - Lau (Guest) Native, native British. We had four people audition four and out of the four we had to drop one who we know was not Native British, and why she submitted, I don't know, but we ditched it, we dropped it right out. The others are natively. They live in the UK, right, and there you go, so they have much more chance of booking their job.  20:24 - Anne (Host) Oh, gosh, yeah, well, that's it.  20:26 - Lau (Guest) Then the 85 who just auditioned for our North American bank commercial.  20:31 - Anne (Host) That's just my thought and that's understanding your market and understanding. So, like I'm a big fan of target market specific demos right. So if you have a regionalism, if you're bilingual, if you have that capability, I always say let's showcase that in a demo right, so that the people who are hiring or want to hire you or potentially hire you, understand those are what I consider to be unique specialties and also understand for yourself that those are markets you will seek because it's great to be we always talk about. Well, you need to be versatile, but also knowing what your niche is and knowing where your market is is amazing because you can be the go-to for that market.  21:11 - Lau (Guest) Right, like I can't name all the talent in my North American roster, but I know my British talent. Wow, they're memorable, yeah. Well, it's not because the North American talent are not as important, it's because there's many more of them. Sure.  21:27 And a lot of them are very similar in traits, in terms of how they sound. So that's just me. But I say listen, if you're in a minority, I would boast that, I would brand that, I would have a ball with that, I would not hide that and I would never. Here's the thing don't try to be something you're not. Yeah, be the best version of you that you can be. If you want to work on the side, let's say you have some extra income and you say, oh, but I want to work on it I say, well, then go work on it. But don't have unrealistic expectations of being able to compete in a market with people who have those native sides, absolutely.  22:03 - Anne (Host) Wow yet another really amazing conversation, wow, I love it. Bosses, so embrace, embrace that individuality. If it happens to be something that might be a physical impediment speech impediment you might want to take a look at maybe how can you take steps to correct that if you truly want to be in voiceover to do that. And also, yeah, get the opinions of trusted coaches, trusted colleagues and friends, just to see. And if somebody tries to sell you a demo right away without addressing those things, I want you to just literally just run, run the other way. You should absolutely. If you're looking to get into this industry and you do have a regional dialect, if you do have a speech impediment, if it's your most cherished dream, I still don't want you to go ahead and get a demo right away. I would absolutely, absolutely speak to a few coaches about it, speak to trusted colleagues, trusted friends and family and absolutely get their opinions on it. So, la, thank you for great code as always Wonderful chat, as usual.  23:09 And, of course, bosses. We want you to create a world in which your voice can absolutely make a difference and you can by giving and finding out more at 100 voices who care to learn more, all right, big shout out to our sponsor, ipdtl. You too can connect and network like bosses. Find out more at IPDTLcom. You guys have an amazing week and we'll see you next week. See you next week, bye, bye.  23:39 - Intro (Anneouncement) Join us next week for another edition of VOBoss with your host and Genguza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  24:07 - Anne (Host) Hey, la, do you know what time of year it is? What time is it? It is the audition demolition holiday, holiday Audition. Oh my gosh, la, I am so excited for this audition demolition. It is, of course, holiday themed. Guys, it is on December 14th. Get those auditions in and of course, you're going to have so much fun with the themed scripts and what. I don't even know what I'm saying. Oh, I can't say A blooper. Yeah, there we go One more time.
Booking Blueprint
Apr 9 2024
Booking Blueprint
Today's voiceover landscape is brimming with untapped potential, and we're here to map it out for you. From acing live Zoom auditions to nailing in-person meetings, we've got you covered with all the preparation and adaptability tips you'll need. Join us as we delve into diversifying your voiceover skillset and why leaning into a variety of genres, like e-learning and corporate narration, could be your ticket to consistent work. Plus, don't miss our candid discussion on the art of evolution in the voice acting world, emphasizing the importance of ongoing training and a measured approach to carving out your niche. Whether you're a newbie to the mic or a vocal veteran, this dialogue is tuned to resonate with your voiceover aspirations. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hello everyone, welcome to the VO Boss podcast and the Boss Superpower series. I'm your host, Anne Ganguzza, and I'm here with my super special boss guest co-host Lau Lapitas.  00:33 - Lau (Guest) And it's great to be back, as always, yay awesome, all right Lau.  00:39 - Anne (Host) We've got a topic that I know is probably pretty common that you hear. I've been hearing it quite a bit lately and it's all about and I have been at this for a year now and I just am not booking. What can I do? I don't know what to do at this point. I don't know if I should just give up voiceover, or how do I get more bookings? So there's a good question, Lau.  01:09 - Lau (Guest) It's a great question and it's a common question. I know you and I have fielded that one for years and continue to do so, and I just had a client in a coaching session who the entire session was about that. Right, she was angry, frustrated, she was frustrated, she was hitting a wall, depressed, yeah, but just kind of like at a loss. Really like what am I doing wrong? Or at a loss. And I'll say one of the first things on our hit list that I'd like to talk about is redirecting the energy. So the first thing I did was and I know her very well for many years I wanted to redirect the energy towards her, not in the sense that she's doing anything wrong.  01:48 It's not about right or wrong here. It's about how am I moving forward in my marketing plan? Do I have a marketing plan? Is this something that is a real part of my day? And going into a time management, looking at a time management organizational tool of some kind and really, really making it real. Because she kept saying to me Lau, you know me, I'm a realist, I'm a realist. I said I'm a realist and I'll tell you for real you got to have a calendar in front of you For real.  02:16 Every day, every day. What am I doing in this day to put myself into the universe? That's really on me, that's on you, that's on me.  02:26 - Anne (Host) Right? Well, first of all, amen, applause, applause, applause. And so I want to just say the word that I think is so important, that so many people miss, and that is marketing, marketing, marketing, marketing. When you are not getting work right, you can have the best voice in the world. How many times do I say this Lau?  02:44 And it doesn't go good if nobody knows about it, okay, and so nobody can hire you. Like, nobody can hire you if they don't know you exist. And so if you're not booking, the first thing I say to look at is marketing. And I again will say to you companies hire departments full of people who are marketers, and those marketers, their only job is to go out and get leads, send emails, create marketing campaigns, do social media, do all of that stuff just to get a lead. And I can just tell you, like my husband who works in event management, right, they go to conferences, they sponsor booths, they talk, they present and they spend thousands upon thousands of dollars in their marketing efforts just to get business right and to stay afloat and to keep that business thriving or build the business, no matter what they're doing.  03:35 So I think that voice actors tend to really miss the mark when it comes to thinking about how important their marketing is, or their marketing because they're not familiar with it. They're not marketers, they didn't go to school for marketing. They kind of just go oh yeah, I got a market. And so then they think maybe a post on social media is marketing. Or they think I sent an email, nobody responded and you have not tried hard enough. I'm just saying Lau. What are your thoughts on that? Because I think most people have to put like a thousand percent more effort into their marketing than they do.  04:07 - Lau (Guest) I really think that when people come into this profession and I'll call them actors because it could be any kind of performer yeah, I don't think it's specific to voiceover the marketing element is something that we're just oftentimes not trained in, we're not aware of. It isn't like business 101. I didn't get an MBA, so what am I doing? Kind of thing. Well, it's just kind of the coach throws it at you and you go what? Wait a second, I thought I was becoming a voiceover talent. Now you're telling me I have to be my own production team, I have to be my own talent, I have to be a producer, I have to be a marketer, I have to brand myself. Yeah, you really do. So. I see it step by step.  04:45 I think it's important to understand your schedule first. A lot of folks that I work with come in and they literally don't know what they're doing. They don't know their schedule. I say how many hours in a week are you dedicated to putting your business out in the world? They say I don't know. Maybe a couple hours in a week or maybe six hours. I said not enough, not even close to marketing departments.  05:05 - Anne (Host) eight hours a day and more Eight hours a day.  05:07 - Lau (Guest) You got to go into it every single day and have a. It doesn't need to be constant, it needs to be consistent. So the consistency is really what you're looking for. You don't have to be marketing all day long, because you may be auditioning all day long, but you have to be able to multitask as you're editing, as you're delivering, as you're talking with a client, as you're auditioning. You have to be able to multitask. And here is the homework assignment I gave to her. I said I want you, once you understand your calendar and you have your schedule in front of you. Thank you too. Pull three leads for me every single day. Three, right. So if you do it five days a week, that's 15 leads in a week. That's pretty sturdy. If they're leads, they could be cold, they could be warm, you could be connected to them, they could be out there in the universe. But I want you to do that because every potential lead you have, every suspect that turns into a prospect, opens up potentially a door to a whole world that you don't have right now.  06:10 - Anne (Host) And I want to now kind of tack on to that and say that now that you've got leads you did three leads a day, you've done five days and 15 leads. Now understand that those leads are just that. They are leads. Right, those are people that you want to be able to market to. However, you also have to assess are they at a point, right at this time in space, to hire? Right? Do they have a need for you? Do they have a need for your particular animated character voice that is female and is high-pitched and young sounding? Do they have a need for it at this precise moment? Probably not.  06:45 I'm just going to say right, More than likely, the lead that you have chosen, if you're really choosing lead after lead after lead, right. They more than likely do not need it at this moment. However, they may need it down the road, and so that's where the consistency has to come in consistent, consistent, consistent. You have to revisit that lead, right, and you have to revisit that lead because they may not need you today, but they might need you tomorrow, they might need you six months from now, and you have to really be consistent with that and then keep good track of those leads so that you know when you last contacted them. So you're not contacting them every day and you're not Anneoying them, because, God only knows, I have had Anneoying people contact me over and over and over again.  07:26 - Lau (Guest) You have the stalkers.  07:28 - Anne (Host) Literally trying to sell me SEO services or web services or whatever it is that they're trying to sell to me. And I can tell because I see the thread in my email right. There's like oh, there's the sixth time they've tried.  07:40 Sorry to bother you, but not really so you do need to understand that those leads that you get more than likely aren't ready at this precise moment to purchase your voice, unless, of course, your leads are hot leads right. Then we talk about cold leads, warm leads and hot leads right. Hot leads you already have knowledge that they need a voice that fits your particular description. Right, and that would be something that is timely. You want to make sure you're timely and that you address that at the time. Otherwise, you've got cold leads, which is what most of us right, because we don't wear.  08:14 We just want anything. Right? We want any kind of job, right? I need a commercial, or I need a corporate narration, or I need an e-learning from this company, right? Well, there could be a multitude of things that the company needs, but maybe they don't need a commercial voice right away, maybe they are not doing any training because there's no new products. So just understand everything involved with that, with the marketing, which is again why companies hire entire departments with lots of people to do this, because the more leads they secure, the more chances, right of making a sale.  08:46 - Lau (Guest) I love that. I think it's terrific and I think too here's the second thing, technical tip I want to put out there as well that I said to this particular client I would suggest that you go out into the world. It's up to you how often you can do that, depending on your life and your transportation, but you should be going out into the world to a live event Now. We should be able to find them around, okay, whether it's a Chamber of Commerce, a BNI, a Toastmasters or whatever a women in business, there's a billion groups out there. All you have to do is make Google or DuckDuckGo your best friends and then you can find your lists of live groups that most of the time they're gonna be hybrid on Zoom and live if they're doing live.  09:30 I love the energy and the feel of meeting people in person and oftentimes you'll find that when you do meet people in person, there's no one in that room that does what you do, because what we do is very unique and a lot of times we have to educate the people on what a voiceover talent actually is. They don't even know what a VO really does. So it gives you an opportunity to practice a pitch, to practice a handshake, to practice a live networking in a room, to practice putting on your face, your clothing, your whatever right.  10:03 - Anne (Host) It's different than being in a booth Very very different and it's also different from sending an email, because you get that physical presence, that energy, there's a synergy to it and you're gonna be a lot more memorable.  10:15 And again, I think it's a combination of all of these things that we're talking about that can be effective marketing.  10:19 But absolutely I don't think there's any dispute over the fact that face-to-face networking can really generate relationships that can get you hired. I was thinking about relationships the other day because I just had headshots taken by my photographer, who I've worked with for 10 years, and I realized that we have such a great relationship. Like she knows me so well, she's able to capture my very best so that I can actually promote my business and I can promote myself in the very best light. And I feel as though your relationship building in those face-to-face networking can really help you to become memorable to someone and while they may not need your services, they might know somebody that will, and then you can come highly recommended. And word of mouth I think there's no better marketing than word of mouth. Oh, I have this wonderful talent here that I think will be perfect for your next campaign. You should hire them and a lot of times those are the best types of referrals to get, because then you don't have to audition your butt off for them.  11:18 And essentially, that's just a wonderful way to acquire work.  11:22 - Lau (Guest) I think that's terrific and listen, call it old school, but I'm a big fan of live. I think when you live whether you're on Zoom in real time or whether you're in a room with someone it has a whole different stress level and pressure that we need to perform. That you're just not gonna get in crafting an email, you're not gonna get in submitting your website, you're just not gonna get it. That's much more at your leisure, right. But when you're in person with someone, you have to think about what. If I only have five minutes with that person, what do I want to do for them? What is it about their business? How can I help them?  11:58 Okay, so, I have to educate them on what I do oftentimes, but how does it benefit them? Because that's why they're standing there. They're standing there to meet you, not because you're so fabulous, but because what you do is potentially what they need. So it's up to us to figure out well, how do I apply what I do to your particular industry? Therefore, you have to do your research, right? You gotta go on your websites. You gotta go on the YouTube chAnnel, look at the advertising campaigns. You gotta go in their literature and take a look at what they're doing. I also wAnnea suggest that you open up you were saying this earlier and I loved it open up your possibilities of the kinds of work that you can do, the genres of work you can do?  12:41 - Anne (Host) Oh, absolutely. You just segued so nicely into that, Because the other thing was that I just had a student who said you know, I've been doing this for a year and I can't seem to get anything booked. I can't get any work. And I said what have you been auditioning for? And they said commercials. And I went well, tell me, do you have other demos? Do you have other places, other things you're auditioning for? No, just commercials. And I said well, that's part of it.  13:05 You have to understand that the market for commercials well, it's probably one of the most popular market for new people to get into or want to get into. What you don't understand is that the commercial markets maybe only 5 to 10% of what's out there. Right, there's a big part of that which is narration, it's corporate narration, it's e-learning, it's medical narration. It's like 80% of the market, is that? And so if you're only restricting yourself to one specialty, to one genre, then yeah, Also, we just did an episode on transformation, right? This is where you might want to now expand your offerings, right, Get yourself coaching in a genre in a market space that is plentiful, such as corporate or corporate training, and that can really open up your possibilities.  13:51 - Lau (Guest) It's also one of the most highly sought after and competitive varies of the industry, the commercial industry, you know like 100% of the people that are swimming with you are out for commercial and want to do commercial work. So you just have to be realistic about that.  14:08 - Anne (Host) I'm going to just say, bosses, get over the fact that corporate narration or e-learning isn't glamorous. Just get over that, because, honestly, you've got a business to run. And I'm just going to say that most people are like, well, I want the national spot, or I want to do the next animated series, or I want to do that video game. But here's the deal. Probably everybody I know, whether they're an animation specialist or do promos they also do corporate narration, they also do e-learning. They just don't talk about it. It's not as glamorous, but I'll tell you what it's the bread and butter for a lot of people out there in the industry.  14:42 - Lau (Guest) Absolutely it is. And remember, I mean I can speak as an agent having a base and I'll tell you that I don't know anyone in that roster that only does commercial work. I mean, I think it's a little delicious part of the toast on the bread, but they have a lot of other spreads they're putting on that bread and not just for the money's sake, but also they're multi-talented. They have a lot to offer. They have a lot of different. They might be producing an animation pilot and doing audio book.  15:11 - Anne (Host) Right, exactly, e-learning thing, exactly. And how many people Lau? May I ask as a talent agent and I know as a casting director, how many people do you know book a national spot every day or book a commercial, even a commercial every day?  15:24 - Lau (Guest) No, not at all. Some won't book for six months to a year Exactly, and those could be super talented people too that get national spots.  15:32 - Anne (Host) They're not going to book a national spot every day. They might book one a month, one every two months, once every six months, and the rest of what they do is a smattering of other genres and a smattering of other projects. So really try to expand. And again, this is not where, oh, I want to do everything. I am the voice talent that is doing everything. However, the other options that you offer for clients should be well thought out. You should be trained in the genres so that you can really understand the most effective way, the most effective read, the most effective techniques, and that includes not just performance but also marketing for the market it does.  16:09 - Lau (Guest) It does, and diversifying what you're doing is a really, really smart thing. I hear a lot of newer talent what I call newer talent in the first three years of their business, talking about niching in and niching down and choosing something specific, and I said you don't even know what your business is, yet you don't even know what you like. You don't even know how people hear you, yet They've not even explored the other genres.  16:32 - Anne (Host) And that's another thing. When you talk about brand evolution and how you evolve, or how do you find out, like, what you're good at right? Unless you try it, unless you audition for it, unless you train a little bit in it, and you can. I mean, I found a passion in medical. Now, of course, I worked in the medical industry, but did I think about going into medical narration right away? No, I didn't.  16:52 I was all enamored with commercial and I thought, oh, I'm just going to do a bunch of commercial work. And that was just me being new way back when, not understanding right, not understanding the business and all the different genres. But ultimately I started saying, well, I can't, I'm not getting any work commercially right away, or I only get very few jobs. So I need to do something else, otherwise I'm going to have to go back to work, I'm going to have to go back to corporate and I did not want to do that. So really thinking about how you can expand your offering, so marketing number one, and then expand your offering.  17:27 And then I'm going to talk about, I think, the third thing, and that would be performance skills, right, and we even had a whole episode dedicated to this bosses about how sometimes talent think they're actually better than they are and they really could use some performance coaching to make their reads more competitive. No doubt about it. You know this is an agent Lau, probably every single day, right, and I do it when I cast and when we do our audition demolitions. We hear a lot of people auditioning and I think to myself there's a lot of people who could really utilize some specific one-on-one coaching or more workshops.  18:07 - Lau (Guest) No doubt, Anneie, no doubt, and I'll tell you what I'm hearing over and over again with submissions that are coming in that are looking for representation in the roster, is the fact that they sound like the tool of their voice is strong and it's beautiful and they seem like very nice people, at least on paper, but they either do not have the skill set just yet to where they would need to be competitive in a commercial market.  18:31 Yes, absolutely, and I'm really speaking about a real read, understanding what a real read is, how that happens the mechanics of how that happened.  18:40 I've even been sending out notices to people. Instead of saying, ok, you're not a good fit right now and they're sending me demos, I said, can you just send me a couple, just a couple dry reads of you doing your most natural read and they'll send it to me and it's authentically a Anneouncer, authentically, absolutely and authentically all of that stuff. So already I know they don't really know what it is, they're not sure what it is.  19:05 - Anne (Host) And you know right away as a casting director, as a talent agent and so yeah, also, guys, we don't need to hear that over and over again If we listen to it and we say, oh, you don't have it yet we know you don't have it and we're probably not going to ask you, we're not going to refer you, you're probably not going to get it until you do have those skills. And it's so interesting to me the students that come to me that just, they want to hurry up and get their demo done and they don't want to do the work they don't want to do a rush.  19:31 They're in a big rush. They don't want to do the work to figure out. What does it take to be an actor? And especially, I see it all the time with corporate e-learning and what people typically assume to be like I just want to teach e-learning or I just want to speak corporate. I hear the corporate this way all the time and again, you need to be the actor, and even more so with longer format stuff. You just do.  19:54 - Lau (Guest) Yeah, and inevitably yeah when you hear someone say how much money will I make? Or I'm quitting my job and I'm coming into this so that I can make money and do what I love, and yet, and yet.  20:07 - Anne (Host) The first question is you don't want to put the work in.  20:09 - Lau (Guest) Yeah, and ironically, the first question is will I make money and when will that happen? Yeah, well, if it's something you really love, the first question will be I'm excited about what you're providing here. Can you talk to me more about what the process is like or what the clients are like or no? If it's money first, I say you know you're asking the wrong question. I have to tell you you're not in a position yet to ask that question.  20:31 - Anne (Host) I'm not in a position to answer that question and I'll tell you that I offer consults to people and I will have so many people and I know that there are many people, many coaches, that offer consults, that offer the free consults and people will just say, yeah, well, I'm a singer and I'm a theater actor and I already have a studio at home and I can make my own demo. So you'll get those people that are not aware and you know, it's just one of those things I will always say look, I'm not going to put on any rose colored glasses here and I'm going to tell you exactly. Here's the story. It's difficult.  21:01 Even though you already do theater acting, even though you're a singer, even though you've got the equipment already, you've got the studio competitively, it takes some time because there is a difference. Obviously there's a big difference between theater acting, on-camera acting and voice acting, and most the time it's assumed that voice acting oh, it's just simple, I can read pretty, I've got a great voice, and again, it's just the same old story. But yep, literally it's. You don't know what, you don't know, you don't know. It's okay, I mean, I think this is a journey of education, but if you are really frustrated, if you have not been booking for a year or however long, if you're frustrated.  21:42 I want you to look at these three things, right marketing, look at your marketing. Look at your offerings. What you're offering, make sure that it's something that people want out there. Right, you can be a great character actor, but your market is smaller than, let's say, a corporate narration specialist right, and it's a whole lot more competitive. Your national market commercial is a whole lot more competitive than an e-learning module. So, understand your markets, understand who you're selling to and then, of course, take a hard look.  22:14 - Lau (Guest) Take an honest, honest look at your performance and how can you improve that yes, yes, be honest with yourself and develop what we call the hustle muscle. You need a hustle muscle so that you understand I'm not waiting for work. The newer ideology is don't work harder, work smarter. And I say, okay, work smarter, but work harder, yeah. Yeah. Smarter doesn't take the place of harder.  22:38 - Anne (Host) You have to grind and working smarter means you realize that you probably need more skills right. And working smarter means, oh, you probably need to expand your offerings. Working smarter means yes you understand marketing better right and you understand what people are looking for, and why didn't you get picked? Or why didn't that person respond? Well, that's just. They don't have a need for you, right?  23:01 - Lau (Guest) now, right right and look at, look at some of your idols. If you have an idol the gurus that are out there in the world pick someone that you really respect, that you follow. Maybe you read their books, maybe you go to their webinars, maybe you follow them. You know, just popped into my head I saw him on a network tv last night was tony robin. Some people adore him and some people don't follow him, but the one thing about him and his brand that's last at a hundred thousand years.  23:27 - Anne (Host) Right, he's been around forever is.  23:29 - Lau (Guest) He's a grinder, he is a hard-working person and he's had his tentacles in everything. He was in Hollywood, he had little bit parts in movies, he was on the conference circuit, he did a. What didn't he do? And now I don't know how old he is. He's got to be 60. At least he looks fantastic, by the way, he looks amazing and he's out there. He's got a new summit and he's got a new book and he's got it and he's very wealthy. Let's be honest, he's a multi-millionaire. But it's really the joy, the excitement, the challenge and the energy of moving forward.  24:05 - Anne (Host) That's what he sells his motivation right, he sells, he's motivating, he's motivating, he's inspiring and so, yeah, you better believe he's got that muscle developed. So absolutely, and people want that, right, but it's what you were saying.  24:17 - Lau (Guest) Anneie, it's exactly what you were saying. If I'm not moving, if I'm not doing, then I'm static, I'm stagnating. And I always have to bring it back to myself and saying well, if I'm not getting enough work or if I'm not booking, what can I do? Don't ask the question what am I doing wrong? That's not the right question to ask. Ask the question what can I be doing to strategize, work harder and smarter and make better use of my work days so that I can be putting myself into new leads, into new situations? And also here's another one for you. I got a bonus one for you you should be producing, you should be self-producing projects at all times, whether it's a little whatever, a little web series or a little YouTube commercial.  25:01 For your business or an adult Sure that'll help you to market, right, I mean, and it's exciting because you can get your friends and colleagues involved you can maybe pay someone a couple bucks to help you edit it or whatever. Incorporate work, work breeds work, at all times so that you feel like, wow, I'm creating, I'm creating to be creative and also to breed work.  25:21 - Anne (Host) Absolutely good advice. Wow, all right, yet another, I think, very empowering episode for the bosses out there and bosses so just really sit down, take a hard look at what you're doing now and, if the bosses can be of any assistance, we are here to help you guys. Also, take a moment to imagine a world full of passionate, empowered, diverse individuals such as yourself giving collectively and intentionally to create the world that they want to see. Find out more at visiting 100voiceswhocareorg. And our shout out to our sponsor, ipdtl you too can connect and network like a boss. Find out more at IPDTLcom. Thanks so much, guys. Have a wonderful week and we'll see you next week. See you next week.  26:10 - Intro (Anneouncement) Bye. Join us next week for another edition of VO Boss with your host and Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  26:38 - Anne (Host) Hey La, do you know what time of year it is? It is time for the audition demolition holiday Bosses. We are so excited for this episode. Why can't I just do this? Sorry, let's try that one, okay, movers.
Embracing Change - The Power of Business Transformation
Apr 2 2024
Embracing Change - The Power of Business Transformation
In this episode Anne Ganguzza and Lau Lapides discuss health and business transformations, sharing personal journeys and business changes. Together, The BOSSES dissect the essence of finding a compelling 'why' to fuel profound changes and prevent old habits from creeping back. They navigate the intricate process of embracing a new identity after such shifts. The conversation takes you through the peaks and valleys of goal setting and the importance of evolving these goals to sidestep complacency and promote growth. Whether you're toasting to recent victories or charting the course for your next big achievement in voiceover or other business ventures, this talk is peppered with inspiration. Tune in and let the shared experiences and guiding wisdom propel you toward seizing new opportunities and savoring the ascent to success and fulfillment. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a V-O boss. Now let's welcome your host, Anne Ganguzza.  00:19 - Anne (Host) Hey everyone, welcome to the V-O Boss podcast and the Boss Superpower series. I'm your host, Anne Ganguzza. I'm here with the lovely Lau Lapides, my very special boss co-host. How are you, annie? I'm doing amazing, Lau, I'm doing amazing. How about yourself?  00:39 Wonderful, amazing as well Good, you know Lau. I've been thinking about this a lot. I mean, for me, I have gone through a little bit of a transformation over the past few months Actually, I would say year and a half. Physical transformation, because I've been trying to get healthy. I lost a little bit of weight and I was thinking about in terms of wanting to transform my habits or what I do on a day-to-day basis and transform and evolve into something that can really move me forward and progress.  01:12 I thought that we can also apply the same kind of transformation thoughts, mentality, rules maybe not rules, but strategies for our own businesses. I thought it would be a good time to talk about transformation and transforming our VO businesses, because I think it's something that it's the beginning of the year. I think it's always a good time to think about. Everybody talks about New Year's resolutions, but I don't want to talk about resolutions. I want to talk about transformation and how you can assess if your business needs to transform, if you need to evolve, and what it would look like for you to set a course or a strategy on how to transform your business, because I think our markets have shifted Lau and we need to really evaluate that and transform our businesses to evolve along with them.  02:02 - Lau (Guest) Well, that's amazing stuff. I love talking about transformation and I can't help but bringing up the fabulous frog, because the frog in Eastern culture is a representative as symbolic of transformation when you think about leaping forward. And, by the way fun fact, I'm sure everyone kind of knows this, but this is leap year, which means in the leap year calendar, you have an extra day in this year for your leaping, for your transformation, for the new calendar and thinking about wow, what am I going to do in that extra 24 hours? Right, but I mean what you have done in terms of your physical, your mental, your spiritual transformation is nothing short of like miraculous, amazing.  02:50 - Anne (Host) Now here's the question.  02:52 - Lau (Guest) Here's the question what do we do once we are transformed into something else? There's a great question. Right and how do we acclimate to that? How do we that's a wonderful question Assimilate with that, how do we, in essence, blend into the form that we want to be and, all of a sudden, are becoming Sure Now we're a new entity, right?  03:15 - Anne (Host) Yeah Well, first of all, I want to say thank you for that. I really appreciate that. One thing I will say, and I want to stress this to you bosses out there, that transformation doesn't happen overnight. Very rarely does it happen overnight.  03:28 And I will say that my transformation, my physical transformation to better health, literally was a journey, and I really had to make sure that I gave myself grace and patience with myself in order to be able to transform. And I know that, gosh, we've been in business for so long and we've been transforming our businesses for years now, and I do know that it's not a simple nor a quick process. And so I want you bosses out there to give yourself some grace and to kind of be prepared and enjoy the journey as you evolve and transform and go through it. And, yes, law, one of the biggest questions is once you have transformed, how is it that you will maintain consistency or continue to progress or continue to keep moving forward, if you want to, with that transformation? And I will tell you that for me physically because this is multiple times I've kind of been there and gotten healthy and lost weight, and so I think this time it means a little bit more to me, I think there's always that what is your why, right, what is your why? Why do you want to transform? Well, I want to be a successful voiceover artist. Well, I want to be healthy. Well, I want whatever it is that you are looking to transform.  04:44 Your why is so very important and that why can evolve over time as you are transforming, right, that why can change and I think, depending on the importance of that why to you, right, that really becomes a catalyst for being able to sustain that transformation and to make sure that it's something that is moving forward. You're not going to let necessarily, let's say, slip back into bad habits or slip back into the things that will not move yourself forward. And I am the first to tell you that I am terrified, terrified of slipping back into old habits, right, I do not want. Health wise, I do not want to slip back. Business wise, I do not want my business to go backwards, and so that, right, there is a great motivator for me to figure out ways and strategies to actually maintain and or move forward from that. So I think really understanding your purpose and your why for the transformation is key.  05:45 - Lau (Guest) So here's the question, the million dollar question what is or what was your why?  05:53 - Anne (Host) Oh.  05:53 - Lau (Guest) Annie, for doing what you did in this major transformation, powerful stage that you've been in and still are in in your process and your progress. What was this last? Why?  06:08 - Anne (Host) for you. Well, that's really a good question. So if we're talking about my health transformation, I will say that it was an eye-opener from my doctor who said Anne, you are at stroke level high blood pressure and I want you to get some blood work done. And that's just the simple facts of it which just literally scared me straight into getting blood work done. And that blood work was not good.  06:33 And as a result of that blood work, I was then diagnosed with some other health issues which then I was prescribed lots and lots of medication for. It scared me and I thought, after having been through and people know my cancer journey, I thought I'm invincible, right? Well, no, no, I had kind of slipped into some habits. There was lots of reasons. I don't want to say that all of them were excuses for poor habits. I mean, some of them were just consequences of medication, but ultimately that was a priority that my why all of a sudden became like, well, goodness, like I beat cancer. I certainly don't want this new revelation of these new health issues to take anything away from me that.  07:13 I worked so hard to build in the first place, and so that kind of just woke me up right, and I think we all kind of tend to get into those things. I know there's many, many people that are either trying to get healthy on a weight loss journey that will slip back. They lost weight, they slip back, and then they're like oh, and they beat themselves up. But I think that things evolve, as we were talking about right, your why evolves, your reasons evolve, and I think you always need to keep an eye on that and you need to really, if you want to make that change and that transformation, you have to really keep your eye on that. Why write it down and really understand what now is the strategy, what are the consequences if you're not going to be making those changes?  07:57 - Lau (Guest) And really understand that if you are serious about transformation in your business, in your life, in your inner world, your inner being one has to have discipline. You talk about habits and rituals and routines and patterns, and so do I and the importance of that, the success of people that can stay with a successful discipline, a habit, and even if you fall off sometimes the frog does fall off the lily pad and gets wet and then has to come back- on.  08:27 That's okay, but are you moving forward? Are you moving backwards and really keeping track of that, whether it's goal setting, whether it's just about your inspirations for the year, or whether it is something as grave as oh, this is very serious for my health. I almost have no choice. I have to move in that direction or I'm compelled to move in that direction.  08:47 - Anne (Host) Absolutely.  08:48 - Lau (Guest) Understanding like prioritizing. What transformations do I want to have? Will I prioritize those? Because you and I meet so many talent that they want to do 12,000 things.  09:01 - Anne (Host) Oh, yeah, absolutely.  09:03 - Lau (Guest) They want to transform everything in one day, all at once, and you and I know it's just not possible to do all at once. It really isn't. The day isn't long enough and our life isn't long enough. So, really understanding, like what is most important, where is that going to get me? What is my end game in that? Sure See, it's really. I think and I speak personally as well, because I'm a creative too, I'm an artist too. It's easy to fantasize, it's exciting to dream and get inspired, but then sometimes we fall off the cliff on the other end, because there is no real end game to some of those dreams. They just feel really good in the making.  09:42 - Anne (Host) Or it feels good in the dreaming law, right.  09:44 - Intro (Announcement) Yes, you know what I mean, and so, but when it?  09:46 - Anne (Host) comes time to putting it into action. I think that's where most people they're really looking for. How do I get motivated? How?  09:54 - Lau (Guest) do I Right and that really becomes that.  09:56 - Anne (Host) Why that priority? It's almost like you're clawing your way sometimes to get that motivation, because you don't think that for 2 and 1 half years or three years, during that pandemic, I wasn't commiserating, saying oh my gosh, I'm not feeling good, or you know what I mean. I feel like I'm so busy but I don't have time to take care of myself or my health. And really you have to be able to somehow find that motivation to start the climb. And it is a climb and it's not more than likely. It's not an easy climb. The dreaming is the easy part.  10:29 And I like how you said inspirations instead of resolutions, right, because resolutions, a lot of times people get dejected from the beginning because they make a resolution and after the first week of the new year they're like yes, I'm going to go to the gym and I'm going to work out and literally that's just been something. And it's interesting because now that I've gotten healthier, now I'm on that mad terrified like, oh my gosh, I've got to maintain it. So now I'm physically working out every day, right, and the only time I have to do it is early in the morning. So literally I am like at 7 AM, sometimes 6, 30 AM and I don't, I'm tired and I literally I get on that machine or I go to Pilates and I'm like I am so tired, I almost feel sick. You know what I mean? That's how tired I am, I can't. But I push myself through it and usually you get through that lactose, burning through that lactose, and then you'll start to feel better.  11:18 But before you start getting better, boy, there's a lot of pain and it's hard. I don't want to do it. I don't want to do it.  11:25 - Lau (Guest) But isn't that a great metaphor for exactly what we do in our industry is that we want to reach that zenith. We all want to reach the apex of whatever we're doing.  11:34 - Anne (Host) The first thing I thought of we want that. Yes, we want every day. We want to get work for commercial work.  11:39 - Lau (Guest) Yeah, exactly the first thing I thought of was a film I just saw about the Andes Mountains and I thought of a huge mountain like the Andes and how impossible it is to climb it. And we want to be right up on that little sliver, right up on that vista, that we can walk on the absolute top, and we say, I want to get there, that's my dream. But rather, what are the plateaus, what are the places that we have to get to in order to make it up there? And there are many stopping points, there are many resting points, there are many points where you're going to slide down, you're going to fall, you're going to roll over, you're going to stumble. And, really understanding, in order for me to get to that zenith, I have to think through and have almost a mapology of all the sticking points that could happen and how I'm going to deal with them when they happen, not if they happen, but when they happen because they will happen.  12:32 - Anne (Host) What's also I was thinking about in terms of inspiration? Right, because I thought, oh, have I reached my goal? Have I reached the place where I want to be? Have I reached the apex? No, I have to keep moving that apex Now. Does it have to be upward? I like to think it's moving upward, but I'm going to say it's moving in a positive direction, so I'm not going to lose 100 more pounds.  12:50 - Lau (Guest) Do you know what I mean?  12:51 - Anne (Host) But no, what am I going to do? Well then, maybe I okay. So now my goal has shifted right. My transformation goal has shifted, especially, let's say, in our voice ever business right? Oh, I want to do national spots, or I want to be in animation and I want to be on Cartoon Network or whatever. Your goal is right so you can have that apex. But again, where are those places that are going to get you there? And then, let's say, you ultimately get to the apex and you get that national. You get that. What are you going to do? Are you going to sit there? I'm going to say complacent in that, of course, I'm not saying you shouldn't celebrate that but I also feel as though you need to be continually evolving and moving that goal to continue transformation or continue growth.  13:35 I've always said this multiple times in the podcast, that the death of me is when I feel stagnant, when I am not changing anything, when I'm not doing anything. So in voiceover, maybe you can explore a new genre. You can work with a different coach. There are so many different things you can do. Take an improv class, right. Work up the relationship with your agent, right, like there's so many things that you can do. Yes, and what do?  13:59 - Lau (Guest) you do with the prize, with the celebration once you have it, once you get it. I once had an acting professor in grad school who talked about that. He said you know, once I reached where I wanted to reach, I got incredibly depressed. I got severely, clinically depressed. Yeah, because I reached it. I said that what else is there? Right, right? And I said there's no place but down from here. Well, we had smart colleagues that said you're wrong, your perspective is wrong. Now you need to reach the next level of where you're headed next. And remember you're not just headed north, you can go east you can go, west you can go diagonal right you can pivot in different directions.  14:38 The meter diver is going to go down south, so it's really about how you open up that framework for yourself.  14:44 I like that I like that Of success, and when you do reach a success, take the time, celebrate it. Yes, do something with it to make it real for yourself, make it count, make it something that you can apply to life, because you're going to want to move on to something else and you don't want to forget about that. You don't want to imagine that that never happened. Have you ever felt that way? I've had that many times where I've achieved exactly what I wanted to, oh yeah, and then by next week I forgot.  15:08 - Anne (Host) I did it. I forgot Exactly. You need to always celebrate that, and you're so right because I'm literally, I'm not quite at my goal right, but I'm pretty much at my goal right, and I'm like, oh gosh, now what, right, now what. And so, in reality, I needed to make a new goal. And so now I have a new goal. And now my new goal is well, okay, maybe health wise, I'm good.  15:28 I got most of my medications are. Now, you know, I don't need to take them anymore. Now I just I need to build up some muscle. This is just physically right. I need to build up muscle. So I don't have any muscle.  15:38 I got a lot of that weight had to go somewhere in my skin, said what, what, where did my skin go? It didn't disappear. So so I need to bulk up a little bit, and I love that, because I didn't feel depressed. I thought, oh God, I've done everything. And everybody says be proud and I am proud.  15:54 But I also was like, oh God, well, what do I do now? And so therefore, I will say to you law, I'm so glad you said that, because everybody that knows me knows I have all the different divisions of my business right and I always say well, it's because I can't be stagnant and I don't want to be bored. And so I decided, well, let's open up another brand, right? So I've got another brand, and people are like I don't understand how you do it. And I'm like, well, literally, I am one person, I have so many hours in the day, right, and so, yeah, am I doing a lot? Sure, but I also hire a lot of people too that can help me, right, and they're helping me to get to my transformation and my goals, and that is the way that I can do that.  16:32 - Lau (Guest) And so again keep setting goals, keep setting.  16:35 - Anne (Host) And you're right, you can go east, you can go west, you can even go south, but I think you always need to continually grow.  16:42 - Lau (Guest) That's right. And just remember with transformation comes change, and it sounds like well, obviously, but change is something that frightens us oftentimes because we like control and we like to know exactly who we are and what's coming next. So when you welcome transformation, you welcome change, and when you welcome change, you welcome the unknowing at times. So just keep that in your mindset.  17:06 - Anne (Host) And I think also there's something to ask yourself too is to really be truthful with yourself. Are you fearful of not just failure, but are you fearful of success? What will happen when you get to that successful level and that, of course, you know part of the fear of the unknown right? What will happen now that you're successful with that? Success may come like a whole new series of maybe problems or issues or things that you'll need to think about or deal with that you have not ever experienced before, and that is scary, yeah very scary.  17:39 - Lau (Guest) So as wonderful as it is and as much as we're going after it and chasing after it, we have to know that there's also a fear factor involved with transformation. And I say recognize the fear and do it anyway.  17:51 - Anne (Host) Yeah, just lean into it. I think really don't run away from it. Lean into it and just know that it's scary, no matter what.  17:59 - Lau (Guest) It's scary.  18:00 - Anne (Host) It's scary for all of us, really, and you're not alone. You are not alone, and I think that one of the reasons why I love this podcast is that we can talk about topics like this, so that people don't feel alone, because, again, we are in such an isolated business and you're an entrepreneur, and so, therefore, there are many things that are scary being an entrepreneur because it's so funny because, having come from corporate right where I was told what to do here, here's your job, this is what you do, and if you want to advance, this is what you do. And that was it. It was easy. I could take instruction. It's kind of like taking direction right.  18:35 But, as entrepreneurs, when we're trying to move forward and transform and evolve, where are we evolving to? What are we transforming to? Well, I know that. Let's just say I've had a lot of frustrated students who will say to me I've not been able to book work right, and so I've been here for a year and I've not been successful, and my loved ones are asking me what's going on and I feel like a failure, I feel like I'm not successful, I need to do something, and so I think that really, it could be a why right All of a sudden, if something's not working for you, right, that could be a good why to propel yourself to make a transformation.  19:14 Now, again, as I would always say, as being the teacher, right, educate, educate yourself. If you don't know where to go, you can ask a trusted colleague, ask a trusted coach. What do you think I should do? Where should I go? What do you think is next? Read up on the industry. I think that's another really helpful tip is read up on the industry and understand what the trends are, understand what's happening culturally in the world and in the market. Right, in the global market, because and I think we talked about this in one of our previous episodes right, that will dictate what are your buyers looking for? Right, how are you going to transform your business so that it can be something that will serve, right, the market and serve the buyers?  19:56 - Lau (Guest) Absolutely, absolutely. Do your homework, because it's not easy to transform. It takes a lot of work, a lot of research, a lot of homework, a lot of practice and then, all of a sudden, before you know it, you've turned into something else and hopefully it's in the direction of where you want to be. On behalf of your whole audience, you know, I thank you for being an amazing, transformational, super beautiful frog. Thank you, I appreciate that, and you as well we are all frogs.  20:25 - Anne (Host) Right, we are all frogs, we are, we are all frogs, and so I think that it's inspiring and it's motivational and it's exciting. I like to always embrace challenges and I try to embrace fear. It doesn't make me feel any more confident I have. So many people are like you're so confident. I'm like, well, okay, I put it on a good show, don't I? But I always like to look at things with positivity and I realize that if it doesn't work out the way that I think right and maybe it didn't work out I always say, well, look look at what I learned. Like, how cool is that? Absolutely Turn that into something good. You have to love the leap, yeah yeah, love the leap, love the leap.  21:04 And it's funny because when you first started talking about the frog, I was thinking, oh yeah, because frogs. Well, tadpoles, right, I mean gosh. When I was young I used to like I love little polywogs, polywogs that turned into tadpoles, that turned into frogs, and literally I mean look at them, look at how they grew. Look at how they grew. Yeah, they're incredible Caterpillars that blossom into butterflies. That transformation. So, bosses, we have complete faith, complete faith in your ability to transform yourselves, transform your business. And transformation doesn't just have to be business For my health, that's affected. My business, right, everything personally. We talk about how personal this business is. Everything that affects me personally affects my business too, Absolutely.  21:47 - Lau (Guest) You can't separate the two, because you need your energy, your focus, your mindset, your health. You need everything working in tandem to make that transformation happen. So take care of your inners before you take care of your outers. There you go.  22:00 - Anne (Host) I love it, guys, and we have all the faith in the world that you can transform Great conversation, laugh. Thank you so much, my pleasure.  22:08 Bosses, here's your chance to use your voice to not only transform, but to make an immediate difference in our world and give back to the communities that give to you. Visit 100voiceswhocareorg to commit and big shout out to IPDTL, our sponsor. We love IPDTL. It allows me to connect with law and my clients every single day and I love that relationship. I love the building of the relationships with my clients and with law. So you guys, visit IPDTLcom to find out more. Have an amazing week and we'll see you next week. Bye.  22:46 - Intro (Announcement) Join us next week for another edition of VO Boss with your host and Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.
Love Your Finances with Tom Dheere
Mar 26 2024
Love Your Finances with Tom Dheere
The BOSSES discuss how to embrace the intricacies of your finances as owners of your voiceover business. As tax season approaches, they delve into self-employment, discussing how different business structures, such as S-Corps and DBAs, can significantly impact your taxation and payment schedule. They also examine the emotional factors that can influence your approach to money management, taking into account personal backgrounds and societal pressures.  Health insurance options are also discussed, from leveraging a spouse's plan to state programs. The BOSSES also explore the merits of keeping distinct business bank accounts and utilizing tools such as Health Savings Accounts and business credit cards. Whether you're a spreadsheet enthusiast or a QuickBooks aficionado, they provide insights on tracking transactions, automating invoicing, and the smart utilization of business credit cards for cashback rewards. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a V-O boss. Now let's welcome your host, Anne Ganguzza.  00:19 - Anne (Host) Hey everyone, welcome to the V-O Boss podcast and the Real Bosses series. I'm your host, Anne Ganguzza, Again back with the amazing Tom Dheere. Tom, I'm so excited to talk to you today.  00:33 - Tom Dheere (Guest) Yay, always glad to hang out with you.  00:36 - Anne (Host) Except I don't have such a fun topic to talk to you about today, tom, oh no. Well, my accountant. The other day she sent me an email saying well, anne, I'm going to be taking out thousands of dollars for your free payment, for your taxes, for your S-Corp. As April is coming along here, I thought we should probably talk about finances, and I know it's not everybody's favorite topic and I've talked about this before, but I think, getting closer to tax time, it's important for us to have an intelligent discussion right and talk about why it's so important, bosses, for you to have some financial intelligence surrounding your business, and I think, tom, you're going to be the best source of information for this. So let's talk about financial intelligence. What does that mean?  01:25 - Tom Dheere (Guest) Okay, I derive my understanding of financial intelligence versus emotional intelligence from Robert Kiyosaki rich dad poor dad books. If you've never read rich dad poor dad, it is a must read for people who are self-employed in general, and it's really great for voice actors in particular, because it talks about making decisions based on feelings versus making decisions based on facts, and part of my philosophy is that everybody has their own weird relationship with money.  01:55 - Anne (Host) A lot of people are afraid of it. That's a polite way of saying it. It's a weird relationship with money.  02:01 - Tom Dheere (Guest) Yeah, Well, yeah, because some people are terrified of it. Yeah, some people covet it, some people hate it, and a lot of that is influenced by you, but it's also influenced by what your parents taught you or didn't teach you about money, or your culture, or your home or your school or your friends kind of taught you what your relationship with money is, not necessarily what it should be. So, as the VO strategist, there's a lot of grown-up poopy stuff that I talk about.  02:28 - Anne (Host) You made me snort, sorry Sorry.  02:30 - Tom Dheere (Guest) Or maybe I should do them more over there. That was pretty funny. What I mean by that is that a lot of people try to get into the voiceover industry to get away from the grown-up poopy stuff, and what they find is that they have to do all that stuff too, yeah, but they don't know how to do it. No one has told them how to do it, or when to do it, or where to do it, or why to do it, nor being held accountable for it. And the financial literacy is a huge component of that. Yeah, understand the difference between how employees get paid versus how managers get paid, versus how self-employed people get paid, and how they get taxed is very, very different. Yes, and can I just interject really quickly?  03:12 - Anne (Host) I said my accountant right, and of course, I always talk about my accountant and how wonderful it was one of the best decisions I ever made for my business. However, even though I have an accountant, I need to be able to direct my accountant and understand what my accountant is saying. So, yes, I need to be financially literate, I need to understand what's important, I need to understand how things operate, and she can be part of my education. She can talk to me about that. But also it's definitely upon myself to be educated and smart, because if you're going to have someone helping you with your financials, then you want to make sure that you've got the right person.  03:48 - Tom Dheere (Guest) Yes, and there's a lot of ways to do that. There's a website. I'll have to find it. I'll give you the link. I think it's the AEA or AEE or it's like the American Association of Accountants or something like that, and you can do a search based on where you live and what kind of financial advisor you need help with. So there are CPAs certified public accounts who specialize in working with people who are self-employed. So because the way that someone who's self-employed files their taxes, because the way they get paid what tax, if tax is withheld, what tax is withheld, how it is withheld and all of the expenses that you can write off in deductions that you can make is completely different from a person who has one nine to five job, who gets a paycheck every 14 days and gets one W-2 in the mail every year and you take the standard deduction and you're done.  04:33 - Anne (Host) Now I have a bunch of different information right At the end of the year that if I'm paying people I need to provide or I get a bunch of information depending on how much money I've made from different clients I will get a bunch of different pieces of information that are important for my taxes, and I will also mention that, having been a DBA prior to an S-Corp, right, things are different now that I'm an S-Corp.  04:54 I mean, I used to, as a DBA, I would quarterly make an estimate on my taxes and pay it, but now I have to pay myself a salary, and so that is also different and I have different paperwork to file. I'm gonna say the S-Corp saved me a whole lot of my taxes. And again, what's the difference, right, between the different types of businesses and how can they help me when tax season comes about and how can they help save me money? And so, while I am saving money with an S-Corp versus my DBA, because of the amount of money that I'm making, it also becomes more time consuming on my part because I've got more paperwork to fill out, more things to mail in, and I've constantly, for whatever reason, the government is always coming back to me saying, hey, you owe us $13. No, I don't, because there was a number that was reported incorrectly.  05:40 And I'm not always getting it, but it certainly happens a little bit more than when I was working for a company and just had one piece of paperwork to file at the end of the year.  05:48 - Tom Dheere (Guest) Your VO bosses may be freaking out a little bit right now, but I wanna put them at ease. The question is should you incorporate or should you form an LLC, or should you stay self-employed? The answer is different, for everybody. Just because Anne is an S-Corp doesn't mean she advocates that everybody should be an S-Corp.  06:06 - Anne (Host) Yeah, absolutely, Because you all live in different right, Right exactly.  06:12 - Tom Dheere (Guest) And that has a huge effect because different states have different incorporation laws. So what benefits her living in California and forming an S-Corp? May not be good for me in New York forming an S-Corp. So that's why you need to have a living breathing CPA, not filing it via QuickBooks or stuff. You need to have a human.  06:33 - Anne (Host) And I'm gonna say yeah, and not just once a year for taxes. I really highly recommend some sort of an advisor. Now your accountant doesn't have to tell you what kind of business, but mine did because she was very familiar with working with people who are self-employed. So that helped a lot, tom. What do you recommend for people who don't have a clue, like what sort of company should they form?  06:55 - Tom Dheere (Guest) Right, okay, talk to. Well, not all. And to your point, not all CPAs are financial advisors and not all financial advisors are CPAs, right? So if you are gonna have a conversation with someone about it, I would strongly recommend you find in your state a certified fiduciary, that's a person who has literally taken an oath and certified that they will give you financial advice that is in your best interest. This is why you should not walk into some national franchise bank looking for financial advice, because there's always some guy or girl sitting in the corner at a desk who don't care if you are penniless when you retire, they're gonna try to sell you the retirement packages that will give them the best commissions. So I say, stay as far away from them as you can. Go to your credit union also. They may be able to help you. Your credit union is more of a vested interest in your financial wellbeing too.  07:49 - Anne (Host) I just caught you saying I'm gonna sell you a retirement package. Now, that's something that most voice artists, right? If you're working for yourself and self-employed, you're not even really thinking about, right? That's in addition to registering your business, paying yourself a salary or whatever it is that you're going to do. Are you going to incorporate? Are you going to be a DBA? There's also other things like retirement funds and healthcare, right and so?  08:13 - Tom Dheere (Guest) That's a whole other thing too.  08:14 - Anne (Host) Let's talk about that for a moment, Tom Sure.  08:17 - Tom Dheere (Guest) Okay. So if you have a spouse who has an insurance plan, get on it. Yeah, that's probably your best way to go. Also, sag-aftra has a fantastic health insurance program. If you are SAG-AFTRA, you need to earn a certain amount of money every year to qualify for that. So if you can get it through a partner, great. If you can get it through SAG-AFTRA, great.  08:40 - Anne (Host) If you cannot, If you work for the government too, county or state before this this county-state government employees also have fantastic plans.  08:46 - Tom Dheere (Guest) When I was a teacher yes, I had a great plan because I work for an educational institution and I have a nice pension Right.  08:51 Also, the Freelancers Union has healthcare. Nava has health insurance packages that you can look at. I, who live in New York, go through this state New York healthcare program. So my wife and I built an account. We entered all of our information, all of our assets, all of our expenses, and then it says okay, based on your adjusted income, you qualify for these health insurance programs through these companies and it will cost this amount. So that's been fantastic for us. The big thing is that if you are self-employed, you can write off legitimately, legally, ethically, a lot of stuff. Yes, yes. So when it comes to applying for a mortgage, it doesn't look good because your income looks a lot lower.  09:30 - Anne (Host) Absolutely.  09:31 - Tom Dheere (Guest) But if you are applying for health insurance, first-hand experience.  09:33 - Anne (Host) It's great for you yes, first-hand experience. If you're self-employed and then asking for a mortgage, it is something. You will have to provide a trillion pieces of evidence of the money that you make. It is very difficult, because that was my experience when we applied for a mortgage a couple of years ago, before we bought this home, and so, being self-employed, you have to be more financially intelligent than you ever thought, because you're going to have to have lots of different proof of income when do you get your income and how much income, and what are you writing off? And the cool thing is is that, yes, you can write off a whole bunch when you're self-employed. However, sometimes it makes the government look at you a little closer too.  10:13 - Tom Dheere (Guest) Yes, you gotta be careful about that Because if you take a loss too many times, they're gonna designate your voiceover career as a hobby and then financially, you're kind of boned when it comes to that. I will also give another piece of advice regarding health insurance. Is that the best advice that I can give that I give my VO strategist students is to try to get a health savings account, or HSA. This is separate from a health insurance policy. Hsa is basically an IRA or a retirement account, but the purpose of it is to put money into it and take money out of it only for medical expenses. And what's great about it is for those of us who get paid voiceover gigs where there is no withholding. They don't take taxes out. You can deposit that money in that HSA and it will not get taxed when you take that money out for a legitimate medical expense.  11:08 That money does not get taxed, it is protected and a lot of them function like actual funds, like retirement funds where you can choose. It's like an index fund or a retirement fund where you can choose Apple or Microsoft or whatever, and it will be influenced by the market and some of them are purely interest rate based, like a straight up IRA so you can have multiple HSAs. I have multiple HSAs. Some are performance based, some are interest based, and what I do is I don't take anything out of them ever, even if I have medical expenses, because what I'm going to do is that down the road you can reimburse yourself for medical expenses as long as you provide the receipts, anytime you want. So if you've got $1,000 in your HSA and you take out $500 to repay yourself back for a medical expense, you've only got $500 in there. That's growing or performing. If you do it 10 years from now, that $500, and you have $10,000 as a result of market growth and additional putting more money in. Now, when you're taking $500 out, it's a drop in the bucket.  12:10 Yeah yeah, absolutely, and when you hit 65, you can just withdraw from it like a retirement fund. So I strongly recommend a health savings account. It's very, very powerful. A lot of your credit unions may already have one, or you can go to hsabankcom and check it out.  12:25 - Anne (Host) Well, I'm also going to say now what's so important right that establishes you as a business is a business bank account, which is something I think is imperative, and also a business savings account, and I have a high yield business savings account, which is really. I don't take money out of that If I don't have to. That is really, and I don't know if it's just in the last couple of years, but I've seen more and more offerings of this with different banks and with I actually happen to have one with American Express which is doing really well, and so I have that.  12:55 I just put the money in it and I don't touch it and it just sits there and it really is doing well, interest wise, and so if I ever do need it, that's going to be kind of like my little nest egg. But talk about the importance of separating your accounts out from personal into business.  13:11 - Tom Dheere (Guest) This is so important. The biggest reason why you need to do this is so you have a clean audit trail, because if the IRS does ever come and knock in, they can look at your accounts and you can say this one, all of my business expenses went in and out of this account. All of my personal stuff went in and out of this account. They are separate because if you are mixing it all up, it's a big mess and you could get in a lot of trouble.  13:34 - Anne (Host) Yeah, and it's horrible at tax time Horrible, horrible at tax time, horrible, especially if you're not keeping track.  13:40 - Tom Dheere (Guest) Yep. These accounts are super easy to open as well. Most of us can just go online, log on to your bank online and just open the account. You don't even need to talk to a human, you just go, click, click, click.  13:49 - Anne (Host) You just transfer money and they want your money, they want your money and, as a matter of fact, they will reward you if you have a certain amount of money in that account. Free checks, higher interest, that sort of thing, lots of different. So I think you can shop around for a bank, because banks want your money right now.  14:04 - Tom Dheere (Guest) Yeah, because, like, my business checking account is with one major bank chain and then my personal checking account is with another one because the interest rate is so much higher in the other one. But I like all the benefits. Sure, the business one. That's also the same one that I got my PPP loan when the pandemic happened. So when I applied and lined everything up, I got approved in 15 minutes and the money hit my account within 24 hours.  14:25 - Anne (Host) Yeah, yeah, same. For me, it really makes such a big difference when you have those accounts separate, and I cannot tell you how easy it is to have those separate accounts when you're working, let's say even with an accountant, right, because I actually happen to have the same bank for both my personal and my business. However, they're entirely separate when it comes to my software. So how important is it, tom, to have a software that helps us to financially understand what's happening in our business? You know inflows, outflows, profit and loss.  14:57 - Tom Dheere (Guest) I'm going to give you an answer that you may not expect, but I hate those. I hate them.  15:02 - Anne (Host) Okay.  15:03 - Tom Dheere (Guest) What I do is I have I know this sounds terrible, but I have a spreadsheet. Well, of course you do what the spreadsheet does is I know because Tom dear loves a spreadsheet.  15:14 - Anne (Host) Yes.  15:14 - Tom Dheere (Guest) My spreadsheets, which you can download for free at vostratigistcom. You sign up for it, you will get the spreadsheet that I'm talking about. I log every penny that goes into my business and every penny that goes out of my business.  15:25 - Anne (Host) Okay.  15:26 - Tom Dheere (Guest) So what's also nice is I've been messing around with some formulas lately, so the 2024 version, which I have yet to upload, but if you email me at tomatomgcom I can send it to you directly is that I log the amount, whether it's me as a voice actor or as the VO strategist. I have separate columns for those revenue streams and then I have the genre of voiceover in another column and then that populates a report, a running, living report.  15:51 So I can see exactly how many e-learning things I've done this year and how much money I've made and what percentage of my overall revenue that is.  15:58 - Anne (Host) So now does that also incorporate? Now the only reason I'm gonna say to you that, yes, I realize that you hate them. The reason, one of the reasons why I like them it use QuickBooks online is that I can integrate my bank account and so if somebody's paying me through an invoice and it goes into my bank account, it automatically gets recorded and because I am working with an accountant, she can remotely log in. She's not in California. She can remotely log in and manage my finances and the two of us. I can see what she's doing and that basically works really well for me.  16:30 - Intro (Announcement) And I have.  16:31 - Anne (Host) PayPal coming cause clients can pay me via PayPal, Venmo, my QuickBooks invoicing, which is three different streams incoming, and so those three act as banks and get automatically entered into QuickBooks and it can also take the fees, cause you know PayPal and they all charge fees.  16:49 That's the one thing, and so that can be yes, that can be separated automatically, so it's not something that I have to go and say, oh, all right, so $20 was paid to me. However, I only netted $18.57 because of the PayPal fee. So all of that can be automated and that just makes it easier for me and my accountant.  17:08 - Tom Dheere (Guest) I will say that I do use Wave for my voice actor invoicing, which I have my credit card set up on that, I have PayPal set up on that and I have direct deposit set up on that.  17:19 - Anne (Host) My VO strategist revenue goes through Wix, so I don't really generate invoices manually as the VO strategist Wix does, wix does it for me, and then it collects all the payments.  17:30 - Tom Dheere (Guest) Yeah, wix is great for that, and then I have it set up where once a week it'll take all the money I earned from Wix and just put it in my business checking account. So I get an email saying here tomorrow you're gonna get a direct deposit for this amount.  17:42 - Anne (Host) And then I just I write it in my checkbook and then you know, this is all income. Yeah, that makes a whole lot of sense.  17:46 - Tom Dheere (Guest) Right and I just write Wix in the right part of the side, or PP or DD or whatever. So also I'm so anal and I am so diligent with my spreadsheets and my CPA loves it because everything is auto-summed. So at the end of the year, when I don't bring my receipts to my CPA ever, I just send in one print out that has all of the expenses added up Automatically. I do very little math.  18:11 And then another spreadsheet that has all the 10.99s that I collected and all of the W-2s that I collected and then like the interest on my savings accounts or capital gains, the insurance interest and all that stuff and I just give that all to her. So I like my system. It works for me.  18:27 - Anne (Host) Yeah, no, absolutely.  18:29 - Tom Dheere (Guest) And working with the QuickBooks works for her, so it's good.  18:32 - Anne (Host) Well, yeah, I will tell you in terms of expenses, like so, my expenses. I have one business credit card and everything it's put on that business credit card, and so the statements from that credit card become my expenses.  18:45 And the nice thing is I just get a credit card that gives me all kinds of benefits. It actually gives me cash back, so again, that also is a bank that can be input into my QuickBooks and so all of my business expenses are also there, and so again, that works for me. So, and also my business checking account, obviously in savings account, are also in the QuickBooks. So yeah, I mean, I think, whether you do it via spreadsheet. Now, in terms of the amount of time, tom, that you spend doing financial things every day, once a week, once a month, how does that work for you? What's your time?  19:18 - Tom Dheere (Guest) I mean, the spreadsheet is open every day, so if an expense comes in or a gig comes in or I work with a student, I just log it as I go. It's just part of my workflow. It takes a minimum amount of time. I pay my credit card bills like twice a week. And that's the same time I'm updating my checkbooks. I send out invoices. Well, I mean, it depends. There's some clients where the second I send the audio files, I send the invoice. For some clients I wait a week for retakes.  19:43 Then I send the invoice and then I have some clients who all the work that I did in one month I'll send them one invoice for, so I don't have a set time of day or a week where I'm invoicing. It's usually that. But again, I've been doing this for so long and it's just such a part of my workflow and I'm one of the weirdos that likes doing the invoicing and paying the credit card bills and balancing the checkbook and logging the spreadsheet.  20:04 - Anne (Host) And I'm one of the people that doesn't I actually enjoy?  20:06 - Tom Dheere (Guest) it and that's fine. You're the minimum majority.  20:08 - Anne (Host) I'm the weirdo on this one, but that's okay. I mean, I think, your method with the spreadsheet. I mean the spreadsheets are so, so valuable.  20:16 - Tom Dheere (Guest) Number one yes, especially if you can find the right formulas, because, like, I like to know what percentage of my voiceover work is coming from my agent, so I know at the top of my head in 2023, 12% of my voiceover revenue came from representation Wow, and that's important, because I need to know how my business is functioning and why my business is functioning and I also learned things on a marketing level.  20:39 - Anne (Host) Yes, yes, absolutely About how my voiceover.  20:41 - Tom Dheere (Guest) Business is doing so. If I do a marketing campaign to put myself out there as an explainer video narrator and then I notice in third quarter 2023, my explainer video bookings went up by 20%, that means that marketing campaign worked. So these things all have a relationship with each other how your money comes in and out, your marketing methods, the tools that you're investing in, the training that you're investing in on a genre level All of them are interrelated. Everybody thinks they're these separate silos, and I love this one and I eat this one. I love them all because they're all related to each other. They should have a synergistic relationship. Most people coming into the industry, as you know, dump all their money into performance training, which they pretty much should at the beginning because they need to know if they can do this and how to do it. And then they invest in the demo and while they're doing that, they're investing in the home recording setup and all that stuff.  21:31 But what they're not a lot of them are doing is investing in their financial literacy. While they're doing this, they kind of wait till later or they don't know they have to work on this, because if you can start to develop your financial literacy as you are developing your performance skills and working with great coaches like Ann, when it comes time, when you've got that shiny demo in your hand and your website is up and your home recording studio is ready, you can hit the ground running, not just on audition and pray mode, but also on what do I do when I get my first gig. Oh, my God, I did the gig.  22:01 - Anne (Host) What do I? I got to do. What do I do now? Oh my God, what do I do? I got a gig. What do I do now?  22:06 - Tom Dheere (Guest) And what do I do with the check? How do I invoice them and what do I do with the check?  22:09 - Anne (Host) Well, first of all, if you go, oh my God, what do I charge? And then it's like, oh my God, how do I invoice? And then it becomes like, okay, now I've got the money and think about it. You don't want to just throw that in your personal checking.  22:18 - Tom Dheere (Guest) Right, and that's why Ann can help you with that. I can help you with that Kind of developing your financial literacy muscles and your marketing muscles, your business muscles, along with your performance muscles. So you are well rounded and when you're ready to hit the ground and really start your voice over career, you'll be firing on all cylinders.  22:36 - Anne (Host) Well, absolutely. And Tom. I just want to promote you, tom, because for all of those bosses out there that are just starting out like a lot of people out there going, oh my God, I don't even know where to start. Do I incorporate, do I create a business? What should I do? How do I even go about getting a separate account for my business? All of these questions you've got the VO strategist right here at your fingertips. And Tom is just amazing. He's been in the industry for gosh a billion years already and he didn't even pay me to say this. But I am highly, highly recommending for you to get with Tom. Get yourself a plan right, get yourself a strategy so that you can go into this as a business and not be panicked and be prepared for success. I love it. There's probably a whole lot more that we can talk about financial literacy.  23:20 - Tom Dheere (Guest) Tom.  23:21 - Anne (Host) However, I think we've really covered a lot of ground here. That I think is important for all bosses out there to understand and know that again, we're not just in the booth performing. That's not who our business is. There is that other component which I think is super, super important for us to understand so that we can go and make a profit, because that's what the whole purpose is. That's why we've become unless you're a hobbyist and I don't think VL Boss is I don't think we're talking to hobbyists here. I think we're talking about bosses. We are entrepreneurs, we are business owners, and let's get yourself prepared financially so that you can be on the road to success. Tom Dheere, is your pathway to get you started. I'm telling you, tom, thanks so much for talking with me today about this lovely topic which I know most people. I'm going to have to title this episode something completely different. Maybe I don't know, because I think sometimes, when people even see the word finance, they're like, oh God, my head hurts.  24:20 - Tom Dheere (Guest) But it doesn't have to be. Learn to love it. Yeah, love your finances. Yeah, that's what it's going to be called Love your finances Right, love your finances and have business success.  24:31 - Anne (Host) All right, tom. Well, thank you so much again for your wisdom. Bosses, big impact, simple mission, 100 voices, one hour, $10,000. If you want to know more, that's four times a year. By the way, bosses, visit 100voiceswhocareorg to find out more. And big shout out to our sponsor, ipdtl. You too can network and connect like VL Bosses, the VL Bosses that you are. Find out more at IPDTLcom. Have an amazing week and we'll see you next week. Bye.  25:01 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, ann Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Free distribution with permission. Coast to coast connectivity via IPDTL.
Special Guest: Cristina Milizia
Mar 19 2024
Special Guest: Cristina Milizia
Voice actor and entrepreneurial spirit Cristina Milizia joins THE VO BOSS podcast to share her VO and GVAA journey. From her iconic performances in "League of Legends" to her shows on Nickelodeon, Cristina's career has spanned, toys, games, animation, and more! Cristina talks about her artistic influences and passion for performance, how being bilingual influences her career, and unexpected stardom in the face of adversity. Beyond the microphone, Cristina's legacy is amplified by her profound impact on the voice acting community through the Global Voice Acting Academy (GVAA) and its pivotal rate guide. We discuss the ethos of leadership, the cultivation of a nurturing community, and the unyielding push for fair compensation in the industry.  00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a V-O boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne  (Host) Hey everyone, welcome to the V-O Boss podcast. I'm your host, Anne Ganguzzaa, and I am so excited to be here with a very special guest who is not only super Uber talented but one of my closest friends. Cristina Milizia is an award-winning bilingual voice actor and coach specializing in animation. She is a 2022 Voice Arts Award winner for outstanding animation character, film or TV best voiceover and is best known for voicing Annie and a Moo Moo on League of Legends, poison Ivy on Cartoon Network's DC superhero girls, Jessica Cruz for Lego DC Carlitos on the Casa Grande's, teresa for Barbie, mattel and Baby Bottle on the Cuphead Show. And while most of you know her for her acting roles, guess what? She is also a badass entrepreneur and a boss like no other, and she's the founder of the GVAA and the creator of the GVAA Rate Guide. Ah, Cristina, I am so excited to finally have you on the show.  01:19 - Cristina Milizia (Host) Thank you so much for having me. Also, any excuse to get to be with Ann is, like you know, awesome. I feel so fancy with your introduction, so thank you.  01:30 - Anne  (Host) That long list of credits is amazing and I just want to reiterate, bosses out there, while most of you probably know her for her amazing acting abilities and her characters, I wanted to bring Cristina on because she's a pioneer woman. She is an entrepreneur from gosh knows. We've known each other for how long, Cristina now 10 years, 10 years about yeah, I think, at least 10 years.  01:52 Cristina was like a baby when she started the GVAA, and there's nothing more entrepreneurial than just starting an online school and then having the idea for the GVAA Rate Guide. So let's talk a little bit. Maybe brush people up on your career, because you've been acting for also, you're like 12 and you've been acting for 31 years.  02:12 - Cristina Milizia (Host) At least right. I have been acting for 31 years, so I am about to be 40 on February 1st, so very shortly, Happy birthday.  02:19 - Anne  (Host) Thank you.  02:20 - Cristina Milizia (Host) Happy early birthday. Yeah, I know, that's a big 140.  02:23 - Anne  (Host) Right.  02:24 - Cristina Milizia (Host) I'm feeling that when I'm like, wow, that's impressive, but no, I started acting when I was about eight years old. Again, my parents are musicians, so I was used to being on stage with them because they couldn't afford babysitters, so they were just like hey, kid, shake this maraca on stage, and that's what we did. So I learned to play all kinds of random instruments and sing three-part harmony and I got used to from a very early age just being like and I say this to my students you need to get used to being a dancing monkey to a certain degree which is like hey time to dance.  02:54 Okay, yes, I can do that. Ta-da Be ready to just go. And I had training really early on for just taking direction, performing on call, being on stage, which was an incredibly valuable skill set to have at an early age before you get to that point where you're more self-conscious.  03:11 - Anne  (Host) Yeah, I was going to ask you were you ever scared to be on stage or scared to perform, or was it just because it was so ingrained at a young age? Did it just happen?  03:20 - Cristina Milizia (Host) No, I was never scared again because it just happened. Since I was so small it just seemed like part of my family life, along with sound checks and winding cable and everything else we did. It actually just got embarrassing when I got to like nine or 10 and my parents are performing at the school and I'm up there and I'm like, oh my God, please, all my friends are here. This is so embarrassing. I don't want to be like you are, family is playing and I'm just like, oh my God.  03:46 So, yeah, around between eight and 12, I got embarrassed about it and then I wouldn't play with them anymore and then I wanted to do my own thing and I danced as well and I ended up dancing professionally for quite some time, before I had an accident when I was 25 that made that no longer possible. So, yeah, it was a very artistic upbringing, so that definitely prepped me for just being in the booth. And so when I started doing some voiceover, the very first audition I did I booked and it was with casting director Ned Lott, who went on to cast for Miyasaki and Disney character voices. And, yeah, he cast me my very first job ever and I still work with him, which is really cool.  04:22 - Anne  (Host) That's awesome. That's really awesome. And so your transition. I guess, when did you transition full time into voiceover?  04:29 - Cristina Milizia (Host) Well, I was determined not to be an artist because my parents, you know, were very much like kind of starving musicians growing up and it's a very difficult lifestyle, it's a very difficult profession to really make a full time living in, and so I was determined not to do that. So I studied like statistics, I went to like the school of management and I was like, oh my God, no, I can't.  04:47 - Anne  (Host) Not unlike being an entrepreneur right and having your own business. I mean, we're all kind of starving artists, aren't we In our own right? Yeah, so you studied statistics and said uh-uh.  04:56 - Cristina Milizia (Host) Yep, and then I went to the School of Management and actually that was very helpful because, even though I didn't stay there, I actually learned a lot about management and communication with teams and how to deliver messaging and communication and people management, and so that actually was very useful. Even though I didn't complete my education there, I ended up going back to transfer to UC Berkeley and then studied theater, but dipping my toe in the business world and management was actually something that was very useful later on when starting GVAA.  05:25 - Anne  (Host) Absolutely, and so let's talk about your career then, kind of full-time and voiceover before the GVAA that would be GVAA. How long were you working and doing voiceover before you decided to start a business and what was it that led you to Actually want to start a business or an online school?  05:45 - Cristina Milizia (Host) Well, so I did voiceover from eight years old all the way through lower school, middle school, high school again. I just did it just here and there. It was never like a big deal, it was just something fun and a cool way to make some money, and we saved it, or my parents would use it for things that I needed. What type of jobs did you do at that age? Oh, that's a really great question.  06:02 The Bay Area they have a wonderful, a very robust toy and game industry up there and so all of my early work was toy work, toys and games. So leapfrog is up there in Oakland, so I did a lot of work for leapfrog. And then I worked for a company quite often called creativity and the music annex and they did a lot of work for just toy companies across the US. And I worked for another company called shoot the moon and they did like invention work where they would Create concepts and then present them to the big toy companies to purchase them. So I did a lot of invention work.  06:34 I did a lot of demo vocals as well, so like they'd want to have a product or a toy where they'd have like a celebrity doing, you know, the official voice of Barbie or whatever singing it. But I was like the guide vocal got, so I would do all the guide vocals and I would go through all the revisions of the song to get it to the final form and then they would give it to the celebrity and they would listen to my voice as their guide vocal before they did the final Things did they ever just pick you instead of the celebrity, or was it always the celebrity was because they wanted the marketing efforts, I guess, of the celebrity voice no, there were a few.  07:06 I actually did get cast and I got to do that, but it was actually fantastic training for animation, because a lot of these toy products are from animation Animation losses, you know, like Elmo and Barbie and Dora, and so I had to do a lot of voice matching, so it was actually great training because I had to mimic these characters and get as close as I could to have the client feel what the product was gonna be like.  07:28 So you got then into character then as well as yeah, I tell people all the time, toy work is fantastic training for animation in terms of just the level of skill required, in terms of what I kind of call vocal gymnastics, mimicry, really wide-ranging characters, really big characters that are very silly. I've been asked to do very, very silly things and again, just very like you know, singing a song in pig or in chicken. I did do a whole song, like it was a whole, like it was great, like we did all the notes were second and then they'd make music out of it and like it was wild, like it was just crazy stuff sometimes, and so there was just already a level of silliness that translated so well into animation later, because I was just not shy about You're gonna ask me to do some crazy thing.  08:17 I'm like yeah, sure.  08:17 - Anne  (Host) All right, let's go. How do you embody the pig singing oh God, is that work? How do you get yourself into that character? Absolutely, I can totally see that as Helping you and also why you're so successful as a character actress today.  08:31 - Cristina Milizia (Host) Thank you. Actually, one of the areas of animation I've really started transferring in more lately in past year or two, has been creature work and it's been like gibberish, kind of sure, or emotive, like animals or like mystical pets or things that are just like you know just where it's just there's no words, but it's just an emotional performance where you can hear a message but there's no words to it. Sure, very freeing art form. That again, you have to be willing to just let whatever come out of your mouth, right.  09:04 - Anne  (Host) Absolutely Come out of your mouth and that's been really cool, so I love that and I would imagine that that also allowed you to really delve into a lot of different ranges for your vocal Performances as well, because I know for a fact that you did a lot of little girl baby voices for the toys and so now, I guess, evolving into creature work, you get to do all sorts of ranges and I always think that vocal placement and understanding where sounds are coming from and where your Voice is coming from is so important in delivering different performances.  09:33 - Cristina Milizia (Host) Well, I originally started as little girl stuff that was on all this really cute. You know I gotta get my game down if I'm gonna do that. I started with just little girl stuff all the time, and then I just got younger and younger and younger. I Went into the baby stuff and that turned into you know, you know whatever, just really crazy. So yeah, I don't know, it just kind of evolved. People just kept asking me to go higher and higher and I was like, okay, now what about lower and lower?  10:10 Yeah, you know, we've done that too as my voice is matured, did get lower, yeah, like, so now I'll do stuff more, like down here yeah, you know, it's like my more big girl voice and then when to get really crazy, like we'll do weird stuff like that, that's awesome.  10:28 - Anne  (Host) I know that I fully have to take advantage of my morning voice if somebody wants me at a lower register Right, and then also being able to get yourself down to that place if you can after you've been voicing for hours, that's another skill. That's another skill set. So tell us all about your claim to fame. League of Legends. Was that your first big gig as a character, as a major character?  10:49 - Cristina Milizia (Host) Yeah, I would absolutely say so. I think that was in 2009. There were two characters that were introduced in the very beginning, and one, I believe, was rise, and the other one was Annie, and that was me. So a lot of people have a lot of nostalgia for Annie.  11:01 Sure she's also one of the very first characters that you get when you play, and so she's again nostalgia. She's one of the first characters that you get to play with, so a lot of people have a very attachment to her, and there's also an enormous statue of Annie and a moomoo at Riot Games, which is amazing. That blew my mind the first time I saw, but, yes, that was definitely the first big thing, but when it was done, it was nothing, it was not a known game.  11:24 It was an unknown game. I was one of the first two people to do it and so, wow, I did it and promptly forgot about it, never heard anything about it again. Yeah, because I didn't know that it had become anything. And they give us code names. I didn't even know the name of the game.  11:37 - Anne  (Host) Oh, okay, yes, so you didn't even know what game, and so when it came out, did you know that had to come out?  11:42 - Cristina Milizia (Host) No idea, no idea. I didn't know until I met my husband and that was in 2012, so it was like three years later, and he actually worked at Riot Games at the time, working on League of Legends, and we were on our first date. And I laughed and he said your voice sounds really familiar. Oh my gosh, how do I?  12:00 - Anne  (Host) not know this story, Cristina, I should know this story.  12:04 - Cristina Milizia (Host) It was part of the magic of our first date. And he was like your voice sounds really familiar If you've heard anything for Riot Games. And I was like I don't know, let me check my resume. And I'm like looked and I was like yeah, I'm some character named Annie and a moomoo, and I pronounced it and he was like your Annie and I was like yeah, and then he told me he's like your voice is famous all over the world and I was like that character really didn't.  12:27 - Intro (Announcement) Wow, you really didn't know.  12:29 - Cristina Milizia (Host) No, and I thought he was just like blowing smoke.  12:31 - Anne  (Host) Yeah, I thought he was just trying to like Cause first date.  12:32 - Cristina Milizia (Host) Yeah, yeah, I thought he was like trying to butter me up.  12:35 - Anne  (Host) Or like.  12:36 - Cristina Milizia (Host) I thought maybe he had a small cult following somewhere like you know something? And he was like no, go, look it up.  12:42 - Anne  (Host) And I was like and so it never occurred to you to look it up, because you weren't necessarily, let's say, a gamer at the time or you were on to other roles or what happened, just probably forgot about it.  12:53 - Cristina Milizia (Host) I didn't even know the name of the game, right.  12:55 - Intro (Announcement) So I didn't even know what to look for.  12:57 - Cristina Milizia (Host) Yeah, like they didn't tell you later. So I knew I was someone called Annie, and a Moomoo is more specific. But again, there are so many games that you do and then they just either don't become anything or they're small. And you know I wasn't doing big big games at that time. You know I would get and I was doing smaller more mobile games, toys. I wasn't used to anything going on a very large scale. So that was, yes, definitely my very first big thing that I didn't even know had become a big thing until I met my husband. And that's been. The funniest part is that my laugh is Annie's laugh, just higher pitched.  13:27 And one of my favorite moments ever is that I was at the airport getting off a flight. I was just in the airport and I laughed about something and then all of a sudden I hear this person and they're all Annie, annie. I love it, annie. And they just are running around the airport Like we see this person running trying to find her. Like Annie.  13:48 - Anne  (Host) Like I was like. Did you answer yes?  13:51 - Cristina Milizia (Host) I said legal legends, annie. They were like yes, and they were like you're Annie. And then we had to like sit down and have a conversation and I had never been recognized by my laugh at an airport. It just blew my mind and so that was like how you knew you were kind of famous, but it's fun because it's just the voice, like if I hadn't laughed no one would know, and that was like my big, like celebrity moment, right, it felt like I felt important.  14:14 - Anne  (Host) Well, that was the beginning of them, right, and I know how hard you've worked. I mean, having known you like literally I met you, I think, right after you got married, like maybe a year after you got married, and so we have known each other for 10 years and I know how hard you have worked to just make a space and to really claim your talents, which I always knew were amazing in the animation space, and you've gone on to these amazing roles. What was your evolution for that? Like, talk about your ethic, because one thing before I talk about your entrepreneurial ethic and getting into GVAA was you were focused. I remember you saying you were just focused on wanting to really do well in animation, so talk to us a little bit about that.  14:58 - Cristina Milizia (Host) I think I had been doing toys for so many years. At that point I had literally done toy work for every company in the US and the skill set was so close to animation. But the truth of the matter is that toy work doesn't pay very well and it's completely non-union. I believe and it was then as well A lot of it was non-union and it's not a robust industry. They don't make a lot of money and that's why you see a lot of toy companies branching into animation in order to survive. You know, like Mattel, having to go into animation now even live action films that was a big change in the industry is because kids didn't want toys anymore.  15:35 - Anne  (Host) They wanted iPhones they wanted all of them and technology Right exactly To survive they had to evolve with technology. That makes a lot of sense actually.  15:42 - Cristina Milizia (Host) Yeah. So toy work really just it was not high paying work, even though it was fun. Also, toy work is not, in terms of acting, nearly as demanding or deep. It's fun, it's great, it's educational, it's cute, but you really have most like can you find the red ball? Great job, you know, it's not like meteor rolls with deep acting, in-depth acting, yeah, yeah. And so I knew that vocally I could do it, and so I just made this resolution that I was going to work for Disney, cartoon Network and Nickelodeon and I was like and your overnight success took how long?  16:16 - Anne  (Host) Because I'm always about the, my overnight success took at least 10 years.  16:19 - Cristina Milizia (Host) Right, well, I arrived in LA in 2012. And I don't think I booked my first animation job until probably 2016, 2015, 2016. And that was the beginning.  16:31 - Anne  (Host) So it took a good three years three or four years before I really actually started working in and you had a great agent at the time which I think had a lot of faith and belief in you and I think I would say fairly significant in terms of your growth in that area. Would you say that?  16:47 - Cristina Milizia (Host) Yeah, no, I had a wonderful agent who believed in me and actually went with him from one agency to another agency that had more animation connections and we had an honest conversation and he told me. He said you know, honestly, at the other agency you weren't making me any money, he said. But he said I feel like it's because you weren't getting the animation shots that you should be getting.  17:05 - Intro (Announcement) You got it the opportunities.  17:06 - Cristina Milizia (Host) Yeah, and that has to do with the relationship that the agents have with the animation studios, and so when he took me to AVO with him, he said I think you and Sandy are going to do really well and Sandy is one of the best animation agents in the country, and that's when things just exploded for me.  17:23 - Anne  (Host) But what a credit to what we're always telling voice actors and voice talent is to really develop those relationships with your agents and how they can really help you to blossom, and that two of you working together can really help to move careers forward. And it's so important because maybe had you not had that good of a relationship, you wouldn't have sat down and had that talk and you wouldn't have moved over to a different agency. That gave you different opportunities. So I love that you said that, so let's continue to talk around. That time you probably also had the idea for the GVAA. So your little entrepreneurial mind was like, okay, I don't have enough on my plate, but let's do something else, right?  18:03 - Cristina Milizia (Host) Well, I think I actually started GVAA sooner than that.  18:05 - Anne  (Host) I started GVAA.  18:07 - Cristina Milizia (Host) Was it 2010? No, it was like 2013, I think. Okay, okay, 2013, 2014,. It was before I started booking a lot in animation. I was coaching because I had coached for many years at Voice One in San Francisco Toys and Games and that's because I had also worked as a casting director for a production company for Toys and Games, and so I was not only an actor for it, I did casting. So I taught classes for Elaine Clark at Voice One, and so I was taking some private students and I was getting these students who had just been put through well, I don't know how to call it, but a demo mill or these weekends where they're like become a voice actor in a weekend and make your demo and people who had invested large amounts of money and were completely unprepared and they didn't understand why they weren't booking.  18:51 And I was seeing it more and more and it was so devastating to me. And I remember one man in particular. He had come to me, had spent like $5,000 or something on all his demos in a new website and he was like I don't know why I'm not booking. And I listened to his stuff and he had a list. He had a speech impediment nothing that's gonna ruin everything that can be corrected and things can be worked on. But nobody said anything to him, you know, and I had a list growing up and it's something I had to work on. It's not like the end of your life if that happens, but it does need to be addressed because you will book more if you don't have one in certain areas you know, for your own narration and that's just what it is.  19:28 And he was so devastated he had no idea that he had a lisp and he was so sad at the end of that call and then I was so angry that somebody had done this. And that's when I was like I'm going to start. You know, I knew all these wonderful coaches from Voice One. I knew Elaine Clark and David Rosenthal and Doug Honoroff again, fantastic coaches and I said there are great coaches out there. There needs to be a resource, there needs to be a place where people can access quality coaches that are not going to lie to them, that are going to give them, you know, the real information they need to succeed. And that's when I started that and David Rosenthal reached out to me and said you wanted to be a part of it and we shared the same dream and then we just took off together and he was wonderful because, again, I was only like 28 at the time You're like 12?.  20:18 I'm sorry she was so young, I was little. I mean, you know, it's not that little, I was 28, maybe 29.  20:26 - Anne  (Host) I just jest, but you were very young and very ambitious and I remember when I met you. Do you remember how we met, how we got connected? Oh my gosh, I don't. Somehow the name Dave Kovosie, right? Oh yeah, doesn't that just like, comes to mind. I believe that he introduced us via email and we met probably 2013 somewhere along, when you first began GVAA and bosses out there, if you did not know, I was a coach for GVAA in the very beginning and loved, loved, loved my experience, worked with amazing people Cristina, of course, and David and really I saw the whole online school blossom, and so I love Cristina.  21:05 When we would work together I mean you in the true spirit of entrepreneurship, right, you were willing to learn as you went, you were willing to try things, you were willing to listen to the people that you believed in that worked for you and would ask advice and literally built that from the ground up yourself. I'm going to say you know, along with, probably, david, but I think in the very beginning, it was all you really trying to create something for the good of the community, which is something that I love, and I was very proud to work for GVAA and it was my honor to. Whenever you would ask me a question, you know like, hey, what do you think about this? Or what do you think about this? And I also remember the rate guide, which is so instrumental. I mean, we're talking, you're a pioneer woman. I was considered, elaine Clark, a pioneer woman as well.  21:54 - Cristina Milizia (Host) She was really one of my biggest inspirations for doing it.  21:57 - Anne  (Host) She's wonderful. She's absolutely wonderful, and I like to consider myself a bit of a pioneer myself.  22:01 but also just for you to be able to say, look, this is what's needed in the community, this is a resource that's needed, and then to evolve that into a school where you hired. I mean, literally, you were still a voice actor and you literally were running a business. You were hiring people, you were paying people, you established an online school, which, at the time, was not something that existed, and there was coaches that were out there, but there was no real website out there. I remember where you could actually go and say, oh, I want this coach or I want to learn this and let me pay for it here, or let me do this here. And so everything was advanced for its age in 2013, just because it didn't exist before. And so you I consider to be one of the pioneers of those technologies, of having online schools and having them be successful, something that people can trust, and then I mean, let alone, the rate guide. Let's talk about, first of all, what were your challenges in building GVAA, and then what was it that led to the evolution?  23:05 - Cristina Milizia (Host) of the rate guide. I think in the very beginning it was actually Jonah Rosenthal. David Rosenthal's son was one of the very first people who helped me put together, and a wonderful woman as well who was an assistant to me, just putting in just all the content, building the website, building, you know, all of that stuff, and then David Rosenthal, of course, as well, through every aspect of it, and that was just getting again all the content in there, organizing everything. How were we going to do all of it? And again, the biggest motivation was just I felt like there was just this tremendous social injustice, you know, and I wanted to protect people Because, again, I'd also grown up very poor and it really bothers me when people are being taken advantage of. It's so wrong. So, yes, and we definitely were one of the very first, and David actually had something called online voiceover coach.  23:49 He had also started going in that direction, which was one of the reasons why, when we kind of merged our ideas, he already was right there with the mentality of how we're going to do this and having you and bringing on all these people that had so much more experience, because I had the original vision but there were so many people that were aligned with that vision and had more life experience, more experience, coaching.  24:10 - Anne  (Host) And I had run VOPEAPs as well. So I had run some online things educationally based, and I had also worked for some other institutions, some other coaching institutions, but nothing as large as the GBA, really trying to bring together all different genres and all different coaches.  24:25 - Cristina Milizia (Host) Right. So I got a lot of advice from you, from David, and I think one of the biggest lessons I learned. I think people have this idea of what leadership is you have power and whatever else, and the truth is that leaders eat last. Your job is to serve. Your job is to serve everyone else. You come last, putting their ideas first, listening, staying calm, being humble, trying to keep a cool head and having a larger vision of things. It is not easy to be a leader.  24:53 - Anne  (Host) And I think at that point it's very hard and you really have  24:56 to have self-control in terms of emotionally and sorting through everything and you have to have courage, and I love that. You said that it's not about the leader, it's about who they're serving, and you read any good book on leadership and that's like, first and foremost really is the best things you can do as a leader is to put together a team that supports you and that is amazing at what they do and can even be better than you in all those areas, and working together that's what creates a successful business and a successful team together.  25:27 - Cristina Milizia (Host) Yep and I asked questions of Elaine. She was very, very helpful. In the beginning I looked up to her very much you, david, a number of our other coaches and because I knew that I had a lot to learn. And again, I had the passion, I had the drive, I had the vision, I had the desire to create this. But you have to reach out to the people to fill in those holes and you can't just try to assume you know how to do it all yourself, because you have to take advantage of the resources around you. So it was a very humbling experience and in the process, you know, it started to do really well.  25:57 We started going to conferences and presenting, which was wonderful, and then at one of the conferences or I remember if it was at the conference or perhaps before, but I had connected with David Tobak and I was mentoring him. He had come to me for some advice. I was either coaching him or mentoring him and he had decided that he wanted to make a little rate card for himself for his website, to kind of just establish his rates, which I thought was very smart. And he showed it to me. And Tobak is excellent with organization, he's very detail-oriented and it was just beautiful, like it was just beautifully laid out and I was like this is fantastic.  26:30 I was like this is great and I was just like I suddenly had this vision of doing this on a much larger scale. And there was a reason for this too. And I had actually just had an experience, not long before this happened, where I had been hired for an animation show, where I found out later that they had let go of their cast, that they were paying, I think. It was like I can't remember the exact number but normal animation rate, but non-union and then they had decided to hire all new actors at half the rate and I was one of those actors and this was through an agency.  27:03 - Anne  (Host) Wow.  27:04 - Cristina Milizia (Host) And I was just. You know, I was like, oh, that's one of my first animation jobs. I'm so excited, you know, I've been doing this for so long.  27:08 I'm just excited. And then I found out later what had happened, and I didn't even understand really the dynamics of any of this, and that even though I had been hired to be a different character, it was still the fact that they were trying to hold the line of no, this is the rate that we're going to ask for, we're going to walk, and the company was just like well, bye, I'm going to recast.  27:29 And then me being, I had a lot of experience as a voice actor, but I was hired and again I'm just all starry-eyed because it's my first animation job, which just happens to every voice actor. Everybody, you're starry-eyed. Oh my God, it's my first job. That's absolutely what happens.  27:43 - Anne  (Host) Yep, and I remember that at the time happening a lot and there being at least the starting of some discussions, because even Facebook groups at that time hadn't really materialized. I know I had one for VOPs, but there weren't like there are today. There weren't groups that could discuss those things, but it was one of the things that people were starting to discuss, including rates. It's one of the reasons why people would say do we publish our rate guides online on our website? That was a big question of the day and I remember there was a discussion about that. But I also then remember, just at the touch, in the beginning of it, when people would talk about oh my gosh, like here are actors trying to stand their ground and get paid a fair rate, and the company just saying, well, that's okay, see ya, and then hiring starry-eyed voice actors half the rate, and I remember that being an issue. And here you go wanting to take a stand about that, and I think that's wonderful.  28:36 - Cristina Milizia (Host) And this was also the time my husband reminded me we were discussing this before I came on today that this was also the time that this was really the rise of the pay to plays. Yes, this was the time when Voicescom and Voice 123, they were just taking over.  28:51 The rates were just plummeting, plummeting, plummeting.  28:56 And so in the midst of all this and I was just watching more and more work go non-union because I'm FICOR, so I see union and non-union work.  29:05 Toy work is exclusively non-union, so I wasn't going to go full union, I was going to be FICOR, so I didn't lose my toy work that I needed at the time, which was my only income aside from my one or two animation jobs which I was starting to get, and I just felt like I was watching my industry fall apart and everything that I had worked hard to try to get out of which was just these little tiny non-union job rates and being taken advantage of many times in my career up until this point.  29:31 And I was like, no, I don't want this to happen to any other talented people that are coming in this, where maybe they have a strong performance background, strong acting background, they're trained opera singer, whatever, and so they do a great job, but they have no idea what they should be paid for that skill set and they're just excited to be on a show, and it happens every day. And so when he showed me this little guide, I was like you know what? This is what we need. We need this for the non-union world. Yeah, absolutely.  30:01 - Anne  (Host) And you know, what's funny is that when there was all the discussion about the rate cards like, do we publish our rate cards Everybody at the time was saying, well, okay, what's the benchmark? Is there a benchmark? What should I charge? And especially for all of the non-union stuff that I was doing corporate work, explainer work, e-learning work everybody would say, well, what do you charge? What do you charge? And they'd say, how do we even know what's the benchmark?  30:22 And when we were all back in the day before there was a big band and there was the GVAA rate guide, there was a bunch of us that used to talk to one another and say, well, here is what I charge, but I'm not going to publish it on my website because every job is different. However, it's always good, especially for anybody new, and they still find this to be the case whenever I have a new student and they're like, oh my God, somebody just asked me what I would charge for this e-learning job or for this corporate job and what do I do? And you get into that panic and you have no reference, you have nothing to look at, to even benchmark your pricing on. And I'm so glad that the GVAA rate guard was started because it gave us something other than SAG-AFTRA okay, because SAG-AFTRA is what we were looking at, but SAG-AFTRA didn't have rates for e-learning. Really, it was one of those things where it was just a bunch of us who did a bunch of it and we would talk amongst each other and you were actually asking all those people, including myself, like what do you charge?  31:16 And so it was great. You were able to bring together everybody at the time to really get a good set of data for this rate guide and it literally is iconic now in the industry. I mean, I say this over and over again how many times do people reference the GVAA rate guide? And I am so proud to know you, christine, I'm so proud that you did this back then, knowing it would be a good resource for the community, and it's really just become legendary today. It's epic, it's the GVAA rate guide. I mean, it's literally it's its own entity. Now you know it should have its own website just for the usefulness and functionality.  31:55 - Cristina Milizia (Host) And we have more plans for it.  31:56 And first of all, I just want to say like, too, that a lot of people don't know the original story of the rape guide, and so I was really excited to talk about it with you today, because what happened after Toback showed me that little card, as I said hey, toback, will you please come work with me, work for GVAA. I want to build this for every area of voiceover, because exactly what you said that the union didn't talk about no, I don't think they talk about telephony. They don't know about all of these other areas. And I knew a lot of people. I knew a lot of coaches and I just started making phone calls and I spent a lot of time with you. I spent a lot of time with Josh at GoVoices, eric Shepard at Shepard Agency, wonderful agents and I did actually spend some time with union workers as well who explained their rape structures and I tried to translate it kind of in a non-union format for different areas, and all those people generously gave their time to build this, because we all believed in it.  32:51 - Anne  (Host) I remember at the time, we all
Unvoiced Potential: Giving Up
Mar 12 2024
Unvoiced Potential: Giving Up
The BOSSES discuss why adapting to an ever-evolving industry is crucial for standing out in a sea of talent. Anne discusses her own expansion into ventures like VO Boss, VO Peeps, and podcasting, illustrating how you can diversify your skillset and find fresh opportunities without losing your creative spark. Plus, the BOSSES spotlight the immense value of networking through conferences and workshops to elevate your voice-acting business to boss-level status. Join us, for an empowering session that promises to reignite your passion and strategic approach to your voice-acting venture. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VEO boss. Now let's welcome your host, Anne Gangusa.  00:19 - Anne (Host) Hey everyone, welcome to the VEO Boss podcast and the Boss Superpower series. I'm your host, Anne Gangusa, and I'm here with the lovely, lovely Lau Lapides.  00:31 - Lau (Guest) Hey Lau. Oh, amazing to see you, as always Amazing. Oh, thank you, Lau.  00:36 - Anne (Host) Wonderful to see you as well.  00:40 - Lau (Guest) What are we talking about today? I can't wait.  00:42 - Anne (Host) Okay, so I always have to open it up with a story. So lately I have heard a lot this year because it's been an interesting year. I've heard a lot from my students that they're frustrated. They have been making investments and they've been doing auditions and they're just not getting any work and they're just like frustrated to the point where they just want to give up. And I'll tell you what. I remember that feeling very well. I want to talk about voice actors who give up too soon, because I really feel like there's something to be said for sticking it out. I mean, building a business is not something that happens overnight. I know we say this all the time but, like my, overnight success took 10 years. I mean truly Lau thoughts on that.  01:32 - Lau (Guest) I'm right there with you and I think that that's a Listen, let's be honest, shall we? It's a very Western philosophy to think I'm opening a business, therefore I'm going to work and be successful right away. I mean, eastern philosophy is like no, at 10 years you're starting your business, right, yeah? So the idea of investment of time and resources and capital and sacrifice has got to be in our vocabulary and that's why we say in the first, three to five years is a typical timeframe, that we're looking at the metrics for what businesses are surviving and what businesses have gone under. We'll give it the three to five years, because you can't do it in a month. No, three to five years is the baseline. Can't do it in a year, can't do it in two years.  02:15 - Anne (Host) I'm constantly saying, oh, but I've spent so much money and I'm like have you? Have you really Like, have you? And again, I think we've spoken about this in many a podcast about the investment aspect of this career I'm like, well, thank goodness you didn't have to open a storefront or buy inventory. I mean honestly, your investment is investing in yourself. Because I constantly, as a coach and a demo producer, I hear this all the time because people are like I just don't have the money. Or I've taken so many lessons and I'm like have you? And I don't mean to be obnoxious here about it, but really, if you think about it and again, I've said this multiple times I always tell people look, we go to school for years. How many years do you go to medical school? How many years, if you want to become a vet, do you go to school? How many hours in a day do you spend at your job? Eight hours a day, maybe.  03:05 And so all of a sudden I'll get people who are like, yeah, but I've taken so many coaching sessions and I just I'm not getting the work and I'm like how many coaching sessions have you taken? And this is how many hours of your life have you actually spent studying the craft of voice acting, and not just for coaching. But let's just say, how many hours have you spent marketing? Like companies have entire marketing departments. They hire multiple people like you know, 20, 50, hundreds of people to generate leads. You are one person, and so you want to know why you haven't gotten work yet. You know what I mean. You're spending your time auditioning, you're spending your time doing a bunch of stuff, but also you've got to spend that time marketing, and so people, I think, are just giving up too soon. Lau.  03:50 - Lau (Guest) Yeah, they're also not paying attention to their environment. They're thinking that I'm in my own private Idaho. I'm going to be successful. This is what I want, and here it comes. You got to look at the world, you got to look at global economics.  04:03 You got to look at the US we're now in a high inflation state right now and how that affects other industries. That's going to make you feel I mean, we don't want injury and suffering of all industry, but you want to pay attention that if all industries are suffering, then it stands to reason that yours will be suffering as well too. And so there's misery. Does like a little bit of company, and so do the work, do the homework. Look around, however, you do that just so you can keep it in perspective, because otherwise we get so isolated and we get out of the bubble times.  04:37 How many times have you heard Anneie, oh, great, I got my demo, I'm ready to work. Okay, how do I work? And you're thinking, no, no, no, this is only the very beginning, the very, very beginning. Right, you're not in the middle, ready to work. No, this is the beginning of like, how do I put a little bit of a footprint out there? How do I get people to know I'm in the world? How do I do that? That's on me, that's all on me to do that.  05:02 - Anne (Host) And people will be very quick to blame people selling the dream, okay. So yes, there are people that sell the dream, but there's people that sell the dream for many an industry, right, and that's part of how they have their business flourish. However, there's a lot to be said for what you just said, and that is pay attention to the world, pay attention to the global market, pay attention to what is it that people are looking for? How is our voice profession being viewed in the marketplace right now? What's in demand, right? What is the going rate? What are people getting paid?  05:38 You cAnneot just say I've practiced, I've got a demo and now I'm ready to work, because there's so many other factors at play. One of the things is that you've got to evolve with the market and you've got to give yourself enough time in the market so that you can get hired. A lot of times, it's people who are established in the market and can show that they're established in the market for a very long time. Clients will tend to gravitate to them. I mean, I know for myself, right? If I'm looking to work with a particular we always use the dentist. It seems like I want a dentist who's got experience?  06:14 I want a doctor who has experience. I needed a breast surgeon right, obviously, for my breast cancer. I shopped for a breast surgeon. Of course, how long they were in business and how many surgeries did they perform it was a factor in who I hired to do such a thing. I think most of the voice actors that get super frustrated and say it's just not working. I put in all this money. I ask you to step back and think about what you just said. Did you really invest a lot of money? Maybe, yes, you thought that you could maybe create a business out of a whole lot less. Maybe it's because somebody sold you the dream. But also do not discount the fact that maybe you didn't look or educate yourself on what this industry is all about. And what investment do you need to make? That's not just monetary investment, it's also-.  07:06 - Lau (Guest) That's exactly right.  07:08 - Anne (Host) What sort of time is invested? What sort of education is invested for you?  07:13 - Lau (Guest) I always think to myself, Anneie, when, even though you may be in inflation, even though it may be hard to get clients at a particular time, I always think, when I'm very low, meaning I'm not getting enough action, I'm not getting enough energy, I always think and again, this is the work ethic of our generation I always think what am I doing wrong?  07:31 - Anne (Host) Did I lay back.  07:32 - Lau (Guest) Am I not working hard enough? Am I not working smart enough? Am I not strategizing enough? I may not be doing anything wrong, but the point is I always put it on myself. I don't look at the universe and say why isn't it coming to me, why isn't it just there for me? Why am I not busy and getting hired? I always think, well, am I putting myself in front of enough people? Do I have the right materials that are suiting the kind of job that they're looking for? Am I missing something? And typically I find it's on me.  08:03 - Anne (Host) Typically, I do find that, yeah, I agree, it is something that you really need to step back and take a look at. If you're not booking number one and I have so many people are like people that are newer to the industry that think, well, I've got a great commercial demo and I think to myself, well, commercial is only a certain percentage of the market. What about the other part of the market? Right, and so maybe you're auditioning, but you're only auditioning for your agents, who are typically commercial. Or maybe you're doing a ton of auditioning on the pay to plays.  08:35 Well, what is the majority of the genre that you are auditioning for? Is it commercial? Because, I guarantee you, there's a ton of competition for the commercials, because that's what all the voice actors tend to gravitate toward, that's what everybody thinks they need to audition for. Well, you can audition for e-learning, you can audition for corporate, you can audition for all different types of jobs. And, ultimately, I think that you need to really again step back and look at and maybe assess right down. Okay, here's what I'm doing on a day to day basis. Right, I'm auditioning for this type of job, I am auditioning for the majority of commercials or e-learning, the majority of whatever corporate, and so now really try to assess what's the demand out there globally right for that product. And are you marketing yourselves, are you writing that?  09:24 - Lau (Guest) letter, especially if it's on a pay to play.  09:27 - Anne (Host) Usually, you can respond with some sort of a hey, would love to be your voice, and make sure to take a look at my additional demos here on my website. Blah, blah, blah, whatever that is. Is that note up to par? Are you writing a novel? Are you quick into the point? Is your auditioning up to snuff? Is your acting skills? What about your audio? Gosh, we've done enough audition demolitions and, by the way, we've got to have another one coming up here soon. Yes, a lot of times audio has something to do with it too. What's your audio like? So there's lots of things that you can take a look at to see where you might evolve, where you might improve.  10:03 And also again, those things don't happen overnight. Great sound, although I will say great sound once you've got it kind of figured out, you shouldn't have to revisit it too much after that, Unless maybe you get new microphones or you move or there's more landscaping going on. I'm not sure.  10:18 - Lau (Guest) Yeah Well, it's inevitable to you and I on the coaching side of things that we'll get so many emails of people that say I don't understand how come I'm not booking what's happening. Could you please do a session with me and give me some feedback? And you and I will do the same thing. We'll give a session and just spend a whole hour with feedback and it looks like a ball, hit them between the eyes like, oh my goodness, I didn't even realize any of that. I didn't think of half of that.  10:45 Thank you for that value, because that value didn't save me and getting a job. That value helped me produce a career potential. Sure, and that's what smart people would say. They wouldn't take offense to it. They'd say, oh wow, this could help me build my career, just knowing one of those things that I would not have thought of. But I somehow feel like and I don't know what it is, I don't know if it's a generational thing, I'm just not sure this idea that, oh, I just know it. I got it all, I learned it all, I trained, I coached with five coaches, I know it all. And I'm thinking I don't think any of the great thinkers, philosophers or religious leaders think they even closely know it all, so chances are you don't know it.  11:26 - Anne (Host) All Right. Isn't that the truth? How about that? Isn't that the truth? I?  11:28 - Lau (Guest) can't imagine someone like Gandhi saying I know it all. It's kind of like the more you don't know.  11:33 - Anne (Host) The more you don't know, right, the more you don't know. Yeah, what was the saying? The more you know, the more you don't know.  11:40 - Lau (Guest) The more you realize you don't know right.  11:41 - Anne (Host) Yeah exactly.  11:42 - Lau (Guest) I think that that's true wisdom.  11:43 - Anne (Host) Can we just stop and say that again? The more you know, the more you realize that you don't know, right? Yes, that, I think, is key to understanding and not giving up Because you can again. We had another episode that we talked about. Well, people just they thought they had it all and they're like well, yeah, no, I sound great and in reality sometimes that is ignorance, is bliss right, or I sound great but in reality do you Like I've invested a lot.  12:11 Well, in reality, have you I market in reality. Do you Like you think about what companies do they spend thousands of? And also, do I spend money? They don't have money to spend on marketing. They don't have money to spend on coaching? Think about the amount of money that companies invest in their marketing departments. First of all, they hire more than one person, most of them, right. They hire a team of people and then that team of people work eight hours a day, maybe more than that, right Trying to generate leads and trying to close sales. And so are you doing that, really so?  12:45 - Lau (Guest) right and it's almost harder when that talent would come to me and they're fabulous and their demo is spick and span and they've got some great credits and they're just not booking the work and I don't have the heart to tell them that I've got 50 people just like that and it's kind of like not insulting. It's so sad for them, it's so doleful for them to have the realization and recognition that it is saturated and there are a lot of talented people and prepared people and people who have spent the investment.  13:20 They're not the only ones, and I think that they might intellectually know that, but put it in the back of their brain. But it's important to know that you have a lot of competitors. You're not so unique. You've got a lot of people.  13:33 - Anne (Host) that are unique too. You bring up a really good point. I'm glad that you said that because, yes, that's the other aspect of this. Do I give up, right? Or should I just give up because now there's just so much competition? Right, and yes, you nailed your demo, you have the acting skills and now, all of a sudden, have you really marketed? I always think, if you really are coming to that point where you've got the demo, you've got the skills, have you truly marketed it as much as you think you have? Or is it possible for you to up that even more again? But you're right, it's a saturated market. There's a lot of competition.  14:10 Now, if that's the case, have you thought about how you might evolve into maybe a different genre, or evolve your business to have another parallel set of skills that you're going to develop or evolve? Now that, I think, Lau is something to keep your business afloat. And I always talk about IBM. Ok, ibm has been around forever, right, and IBM is considered a technology company, but look at how they still are here. They're still relevant. They may not be considered a cool company, but guess what? They're still in business, right, and they've had to evolve their products, they've had to evolve their thinking. They've had to evolve over time, and take a look at any great company that has been around for a long time. They have evolved their brand, they've evolved their products, and so if the market is indeed saturated for, let's say, the genre that you love so dearly, well then maybe you think about how you can evolve into another genre or another aspect of the business that will bring you some income.  15:15 And sometimes only doing voiceover, it's wonderful, yes, but sometimes maybe you do something that's parallel to voiceover. Maybe you do audio editing, maybe you do copywriting, maybe you do virtual assisting right within the industry, maybe you do a podcast. Again, there are so many divisions and, again, I have always said to people that I have multiple divisions of my company, mostly because I love to challenge myself, right. So I've got the VO Boss. I've got this podcast, which I just wanted to learn how to podcast. I've got the VO Peeps. I've always wanted to network. I missed my teaching and then I'm demo producing, and so there's so many different evolutions of my business. I even coach outside of voiceover now, for wellness and healthcare. Why? Because I love it and I'm developing, evolving different aspects of my business that are going to serve me and bring me joy.  16:09 - Lau (Guest) Yes, and, let's be honest, Anneie, those of us that consider ourselves creatives, which most of us are, love doing different things. Yes, absolutely why aren't we sitting at a desk doing the same thing all day long, my God? Yes, exactly Because we're creative minded people. So that idea of multitasking and bringing out different qualities, and skill sets and loves and da-da, and maybe this year I want to try this. Yes, I want to move into that. It's not a cop out, it's not the side hustle that you shouldn't be doing.  16:40 It's an added layer of frosting to the cake, so to speak, that you really want to keep building over your lifetime, because not only can it be a service that you could really offer and make some extra cash, but also it could be really delightfully fun and inspiring and give you new ideas and be very satisfying to you in a way that the current daily situation is not or maybe it is, but it's not in that particular way and also branching out what I always called the divisions or the tendrils of my business.  17:12 - Anne (Host) Branching out allows you to expand your potential client base for voiceover here's an example, I'm going to be presenting at PodFest at a podcasting conference.  17:23 Now, podcasting is not what I do full-time. I am a full-time voice actor, coach, producer, that sort of thing but I certainly have been doing the VioBoss podcast for seven years and it's definitely a division of my business. Now I'm going to go and present and so ultimately that's outside of the voiceover industry, but yet I'm going to present to podcasters to talk to them about how they can utilize their skills in voiceover and also how they can improve their voice on their podcast, and so that is outside of right, and I'm not ashamed to say that it doesn't mean that I'm not doing voiceover anymore. No, it's another avenue that I find challenging and I find intriguing, and I want to pursue that as an additional piece of my business. There's nothing wrong with that.  18:12 - Lau (Guest) There's nothing wrong with that?  18:13 - Anne (Host) You don't have to be eight hours in your studio doing voiceover if that's not where your entrepreneurial brain wants to be, I mean, there's nothing wrong with that, and sometimes it's more healthy for you to branch out into other arenas to function way and refresh your brain and bring in new people, new ideas, new ideas, understand the perspective from a multitude of different perspectives. Right, yes, Really.  18:43 And that I think, is very healthy in terms of developing and growing your business. So if you don't get that national campaign this year, it's okay. I say a good entrepreneur will always evolve and develop their skills in a multitude of places so that they can have a successful business. And does it matter if you're not booking a national commercial every day, because I don't know anybody who is, to be quite honest. And so it really comes down to what is it that brings you joy, that can pay the bills and that you can do day in and day out?  19:18 Because most of the time, people get into this industry because they're super unhappy with what they're doing in their lives. So I always try to remember your why. Why did you get into the industry or want to get into the industry in the first place and then keep that why, especially when you're feeling like giving up, and especially we started this whole conversation about why people give up too soon. Well, I think you absolutely have to define your why and revisit that why over and over again and evolve your why as you grow.  19:48 - Lau (Guest) Yes, I mean you're the princess of pivoting and that pivot that change, that updating and upgrading we have to do it on our computer systems, we have to do it on our bodies. Yeah, you have to do it in our homes. Why wouldn't we have to do that in our businesses? And so that sense of like I have to clean up shop and I have to add something to this element that I don't have, because why? It's going to change the whole space, it's going to change the whole environment. That it's never just one thing, one effect. It really is. It has a whole rolling effect on everything. So if you learn to podcast or you become a producer or you learn how to write copy, that could have a whole riveting effect on your business. Absolutely, absolutely.  20:36 - Anne (Host) I love that, oh man. So let's talk about voice actors right now who are frustrated and want to give up. What is your best advice Lau? What can they do right now?  20:45 - Lau (Guest) I hear it every day. I'm going to throw out a quote. I love a good quote. Eleanor Roosevelt, the great Eleanor Roosevelt.  20:50 Okay, never, never, never give up. Don't mistake that. That does not mean don't give up on voiceover. It means don't give up on yourself and your potential within the business. That may morph into something else, absolutely. It may become something else, but don't throw that baby out with the bathwater and just give up on everything, because then what you're really saying is I'm not worth my time, my patience, my effort, my investment in really investigating my true potential, yeah, yeah.  21:24 - Anne (Host) And giving up is that, oh gosh, you don't feel worthy. And how many episodes have we already dedicated to? You must understand you're worth, you're worth it, you're worth it, you are worth it. And again, there's a reason why you got involved in this industry in the first place, and I think that maybe you're thinking the dream, or somebody sold you the dream, but I think, ultimately, you are responsible for educating yourself about this dream and educating yourself about how to navigate this dream, to turn it into a reality, to turn it into a success, understanding that this does not happen overnight.  22:00 There are constantly changes in the industry and there's a lot of changes. I mean, gosh, ai has thrown a wrench into a lot of this. Then there was a strike and then, every time I turn around, there are things that are throwing wrenches into the industry that you need to know about and you need to then say, all right, how can I evolve, how can I grow with this, if I'm not getting work right now? What can I do to maybe get work? Or can I create a new path for myself?  22:30 or create an alternate an additional path. Not just another, but an additional path.  22:35 It can be done, I mean gosh knows that I have created multiple, multiple divisions of my business just because it's a cool challenge, right, and it always forces me to grow. And I will tell every single boss out there right now that you don't think that I am scared every single day when I decide I'm going to do this and you don't think that scares the bejesus out of me. It still does. It still does, but I try to work through that. I've just been challenging myself constantly and I'm constantly afraid and I just try to work through it. Maybe it gets a little bit easier. I kind of doubt it. I still get just as scared sometimes when I say oh gosh now.  23:13 What do I do, Right?  23:14 - Lau (Guest) What am I going to do now?  23:16 - Anne (Host) Or I know what I want to do. How do I get there? How do I make that happen? Because now it's been what? 16, 17 years I didn't come this far to go work for somebody again. Right, this is my business or I am in charge of my own business. I will not go back. I cAnneot go back.  23:33 - Lau (Guest) Yes, absolutely, and I didn't even know when my dad always taught me you know, if you want to go in business for yourself, just know you're never going to sleep well again. Just know that that's so true, Like in as long as you understand that, you'll understand that you know you're going to set a very high bar. A lot of us that are perfectionists make the mistake of making the bar so high. It's unattainable, and then you're always disappointed. You're always letting yourself down. Really, no one's keeping score.  23:58 It's really about setting the bar at a place that is sensible, you can reach it. You can have small increments of success. Yes, right, yeah, I'll leave you on this quote. One of my favorite quotes is failure is the opportunity to start again more intelligently.  24:16 - Anne (Host) Yeah, love that, love that Love, that Is that good.  24:19 - Lau (Guest) Yeah, I don't believe in failure, really, but I don't either Use whatever word you want to use that I'm not achieving, I'm not attaining, I'm not getting. Allow you to grow. Allow you to grow. Take a step back and learn from it, you know start again Good stuff and don't give up, bosses.  24:34 - Anne (Host) Never, ever, ever give up, don't give up. All right, no Bosses, take a moment. Imagine a world full of passionate, empowered people who are giving back to their communities intentionally to create a world that they want to see. You can find out more at 100voiceswhocareorg. Also, big shout out to our sponsor, ipdtl. You, too, can network like bosses with awesome technology. Go to IPDTLcom to find out more. Guys, have an amazing week. Don't give up. We're here for you. All right, we'll see you next week. Bye. See you then. Bye.  25:10 - Intro (Anneouncement) Join us next week for another edition of VO Boss with your host and Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.
Empowering Change: Female Entrepreneurship
Mar 5 2024
Empowering Change: Female Entrepreneurship
Join BOSS Anne Ganguzza, alongside guest co-host, Lau Lapides, as they explore the landscape of female entrepreneurship, including in the voiceover industry. Listen in as they discuss the historical and contemporary hurdles women have faced, from the 1950s through modern times. Lau shares her experiences in juggling motherhood and a professional career, providing a real-life perspective on the intricate dance of working from home with children. Anne discusses her non-traditional path to business success in the tech and VO industries. This conversation celebrates the resilience and creativity of women who are redefining success in their entrepreneurial journeys. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a V-O boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the V-O Boss podcast and the Boss Superpower series. I'm your host, Anne Ganguzza, and I'm here with my special, awfully lovely boss guest, co-host Law Lapides.  00:32 - Lau (Co-host) Oh, thank you, Annie, hey Lau. Thank you, hey. I'm excited about our topic today.  00:38 - Anne (Host) Well, yeah, so Law, I've been watching Lessons in Chemistry and that is on Apple Plus for those of you who have not seen it. But basically it takes place in the 1950s and the main character who is Elizabeth Zott? She has a dream of being a scientist and works in a lab, but she is constantly challenged by a society that says women belong in the domestic sphere. And I just watched the episode and I don't want to give away too many spoilers, but I'm going to give away one spoiler here. So, guys, if you want to watch it and you don't want to have a spoiler, just turn this down right now for sure.  01:14 So basically, she gets fired because she's pregnant. So now that I'm going to date myself. But I said to my husband, jerry, that doesn't make sense, they can't fire her for being pregnant. And he goes oh my gosh, back in that day they absolutely could. And I was like whoa, that just blew my mind and I thought, gosh, I think women have it hard now these days. And that's what I want to talk to you about Law, because I just want to talk about what it's like to be a female entrepreneur. And I want to talk to you because you're one of the best entrepreneurs I know. I mean, you run a studio, you're a talent agent, I'm a demo producer things that aren't typically prevalent, I guess, even now in today's day, for women to do so I thought we should talk about that today.  01:58 - Lau (Co-host) I love the leading lady subject. I just think it's one of my favorites Absolutely. And you're right about that Jerry's right about that Because I remember my mom talking a lot about that that even into the 80s, 90s and 2000s in corporate America there was something called the mommy track. So anyone who was training for financial advisor, accountant and such was very careful about what they said about getting married or having children, because they didn't want to be rerouted into the mommy track, meaning they're capped in every way.  02:33 - Anne (Host) They're capped on promotion, they're capped on salary, they're capped on all of this, they won't get their job when they come back. And it's funny because, now that you mentioned that, I do remember that in the 2000s and it's incredible to me. So here we are entrepreneurs, bosses, out there, you're entrepreneurs as well, and I don't think that this needs to be. This is certainly not a discussion where we're just going to be bitter and complaining.  02:55 However, I think we need to talk about some of the hardships of being an entrepreneur. First of all, being an entrepreneur is a hard thing. What sort of hardships have you encountered yourself, Law, and how have you overcome them? Because I think that we can learn a lot from that, from your story.  03:12 - Lau (Co-host) Such a great question, that's such a huge, open-ended question and the first vision Annie that came to my mind was a client that I work with, a coach on Zoom, and she's a mom and she has a couple younger ones, meaning under the age of like 12, a couple young kids, and when I'm coaching her as a voice over talent, the kids are running in and out of her studio, in and out of her booth, in and out of her curtain and one side of it she's a great mom, like she's really patient, she never yells, she's just great. But one side of me I have to be honest with you. I'm going to be honest with your people because they deserve it. One side of me thinks it's awesome because she can work from home, she can multitask, she can save money, she can still be a mom and be a good role model to them so they can see her working and being impassioned. The other side of me is irked, irked to death, because I'm thinking to myself you're not going to do that with a client, right? You're not going to do that if I represent you and send you out, and then your little kid is pulling down the curtain in the booth right, and I lose trust in that situation. I'm going to be honest. Maybe it's a non-PC thing to say, but that's how people think when it comes to running something. So is a fine line, I think, and I was one of those.  04:35 I raised two children. I was one of those moms where I raised them out of my studio. I actually homeschooled them as crazy as that sound. We had a whole village of people working with them and it was out of my studio and I was constantly multitasking the noise level. I'm killing each other, legos everywhere, them under the desk, and there was a beauty to the whole thing that there was this bonding that you could go through with them. And then there was a horror show as well, because it was embarrassing and there were clients there and some clients love the kids and others hate kids.  05:10 So it's like there are all these levels and layers to that kind of parental mindset, at least from my perspective, that you have to go through step by step, year by year, age by age, and it changes, and it changes often dramatically. It never stays the same Absolutely. And women, no matter how progressive the male is, whether they're a husband, a partner, a friend, whoever maybe they're working from home, maybe they're whatever I find more often than not with all my friends, all my female colleagues, it falls on them, the heavy falls on them. There is still this mindset in 2024, that I got to go to work, I got things to do, I got priority tasks, but because you're a female, you're so good, you can handle it all, you can do it. You take the reins while you're trying to run your business.  06:05 - Anne (Host) Sure, that's the thing, and I think that also there are many, I would say, women pioneers of many different things, and I am of the belief that, yes, women sometimes have to work three or four times harder in order to get any type of credit, and a lot of times there are women who pioneer things who never get credit and ultimately that is very frustrating and I find it even today, as progressive as we've become, I mean, there's still a long way to go, I think.  06:34 For number one, just to be an entrepreneur, I think it's looked upon in terms of, like gosh, when I was trying to get a loan when I worked for myself full time, I felt like I suffered a little bit of, I don't know, discrimination. It was very difficult to assure things like loans, where I feel as though a male counterpart would be able to get a loan a heck of a lot easier if they were an entrepreneur. Also, just getting ahead, I'm going to say that right now there's not a ton of demo producers that are females out there in the industry and I feel like it's tough trying to get noticed out there because there's not many of us out there, and then ultimately, it would be nice if there was recognition, maybe more recognition for the female demo producers out there and I'm just talking about demo producers, but just female, any entrepreneur out there and it wasn't that long ago, really, that women couldn't even get loans.  07:30 - Lau (Co-host) They couldn't even open a bank account without permission from their husband. It wasn't that long ago. So, when you think about just the freedom of being able to have credit go into debt, who would call that a freedom? But I mean the point is, it's like it's an independence as a business owner to be able to say, okay, here's what I'm investing in, here's what I'm incurring for debt, here are the accounts I'm going to do, here's my investments for retirement. And, as a woman, there's a tremendous freedom in independence, in being able to do that. It's not to say that you shouldn't have a team or a partner people helping you and working with you. It is to say, though, that you should take that right, and you should run with that ball and enjoy the right of being able to do these things that we could not do even 30 years ago some of those.  08:24 - Anne (Host) Well, I've spoken to people about this. We even had a podcast episode where we talked about what we did prior to our businesses today, and I was a female engineer in the late 1980s. That was kind of a tough road. And then I went into technology as a female and that was also a tough road, and so being a female entrepreneur is even tougher. Sometimes I'm finding certain things are difficult difficult for us to achieve, difficult for us to get recognition, difficult and, like you said, with the loans and all of that, it's just so interesting. So, la, what do you do to progress and move your business forward as a female?  09:04 - Lau (Co-host) entrepreneur. Yeah, it's a hard thing to answer. I mean, there's one technique that I found myself doing just kind of like, in an autonomic kind of way. It wasn't a planned thing, but I noticed there have been situations where I've been with many men or all male like. Let's say, I'm in a conference room or I'm online and I'm in a meeting and there happens to be very male heavy, which I adore, and I have, like you do, many, many male colleagues which I absolutely love working with.  09:30 But I find there's a different dynamic that happens in the way I communicate versus the way this kind of energy communicates, and oftentimes I find that I start to role play, or I'm either seen in a certain light or I start to role play, and usually it's like the role play of the mother, the wife, the sister, the whatever that I know. To some degree they're seeing me in just because of the qualities that I exude, sure, and I kind of role play with that meaning. You know, I don't play a character, but I role play in the sense that I know that they're looking at these qualities and I also know that there are times where they just bulldoze right over me like they literally won't hear what I'm saying because they're in the middle of their communication and I let that happen. I let that ride. I feel actually empowered by that because I know I have no problem.  10:24 This is a technique we always taught live presenters. I've no problem interrupting them culturally, doesn't matter to me whether it's appropriate or not. I have no problem talking right over them. And I found that in order to redirect energy, sometimes you have to be culturally rude as a woman, because you have to have your voice heard Absolutely. And you have to have that without and here's the thing we were talking about in the last podcast without ruining or stomping on their spirit, without making them feel like I'm at them or I'm hurting them or a threat. I think that there's a fine line, there's a strategy in that, like how you strategize, like being heard, inserting what you need to insert into listening attentively, but making sure you're not the daisy on the wall. You're not forgotten Absolutely.  11:15 And that's on us. I mean, it really is, that's on us. I could easily sit back and get really angry at that and say I can't even get a word in edgewise. Are they not listening to what I just said? Or whatever. Instead, I go in and I correct it. I go in and I redirect it. I go in and I do whatever action verb I can come up with, because I always view it as a teaching moment. Sure, it's a teaching moment where I can teach my audience how to communicate with me.  11:40 - Anne (Host) I love the redirection of it. Yeah, like you said, rather than getting angry or stomping on someone's ego, which it really is a lot of ego anyways, I know in the corporate world that's really what it played out to be. It was a lot of ego and a lot of times, if I was in the boardroom and I was the only female, or maybe one of two females first of all, they always wanted me to take notes or be the secretary. People would always say, well, yeah, you can be the secretary.  12:06 You can be the secretary of the board and I'm like actually I'll be the president.  12:10 - Lau (Co-host) I like that.  12:11 - Anne (Host) Right, and that's really how it worked. I was the president of a board and ultimately, they wanted me initially to be the secretary, and I said, well, yeah, no, no, I'm actually not a really good note taker, so I redirected the energy to say, you know, I'm just no.  12:26 I'm not fast. I'd love to be fast, but I'm not. I'm not fast at all. I type with four fingers. That's great, I love that and that's basically what happened. And so I love how you say to redirect it, because, yeah, I mean I don't necessarily want to stomp on anybody because, again, you take that risk of being looked upon as being the difficult one, the difficult one, the angry one, the witchy one, and honestly, you're darned if you do and you're darned if you don't.  12:50 Sometimes with that, that's right. But I like how you say you don't have any problems interrupting and redirecting. I think that's a great tactic. It's a good thing.  12:57 - Lau (Co-host) It's a good thing to learn how to do that. I also think another option for you and again I try to look at it take a step back and look at a strategy, a choice redefine the role. If someone says I want you to play this role in this moment and I'm like I don't want to play that role, or that's a typical role that they'd ask their mother to play, right, I might say yes to that, and the reason I'd say that yes to that is because I can do it. It's not a difficult thing for me to do. I want to be helpful. But then I'm going to redefine what the role is so the role does not become a passive role of like, in your case, a no-take or a stereotypical role, or get me a coffee, or I don't know whatever  13:34 that stereotypical thing is. I would want to play it as many of the female leaders political female leaders in the world, where they don't mind cooking for their colleagues, or maybe they'd get them a coffee, but then they're going to tell them exactly what the strategy is for the company or for the war or for the whatever. So if you do become that omnidynamic kind of person I don't know if you saw a Barbie you know the billion-dollar Barbie movie, right? But Barbie was always known as, at least in our time, was like. Barbie kept re-envisioning and redefining what a woman could be and evolving.  14:12 And evolving, and that's why we really liked Barbie or loved Barbie, because it wasn't just this one thing that you were in.  14:18 - Intro (Announcement) Absolutely.  14:19 - Lau (Co-host) It was really kept going and still today even keeps going, and I see it as that. I see it as I can make the choice to keep redefining the role that others see me in.  14:30 - Anne (Host) Yeah, and I love that. I love that so much, actually, and I think that, as entrepreneurs, right, take on the role and then create your own definition, or redefine the stereotypical definition Now, in terms of being seen right, being seen as a leader, right, being seen as an entrepreneurial leader. What sort of tips do you have for that? Because I like to say, when you redefine the role, you don't necessarily have to lead everyone, but you have to be seen as competent, as being as competent as everyone else within your role, right? Yes, so I am just as competent, if not more competent, as the role of a demo producer or the role of my Angangusa voice production company, as any other person, yes, I mean play to an audience at all times, even if it's an imaginary audience yes, the imaginary jury, so to speak, that I'm always a leader, whether someone is there or not, and I'm alone.  15:29 - Lau (Co-host) Love that I'm still a leader, or at least I perceive myself to be a leader. Sure, I don't want to lose the qualities of the leadership and the leader. I want to continue that role. I want to play it every day, I want to manifest that role. So, in essence, it feels at home to me, but it also keeps me practicing the role. It practices how I would react, how I would behave, how I would make problem-solving choices, how I would do all of these things. Because I know and this is what keeps us up at night, right as entrepreneurs is I know there's going to be difficulties and they're never going to end, and so I have to be able to face with courage and just say listen, I just am not always going to want that or like it or feel comfortable with it, and sometimes I'm going to be scared to death. Oh, yes, I have to feel the fear and do it anyway. I have to practice it.  16:20 - Anne (Host) Well, yeah, that's so wonderful, I mean, and that's just great advice for entrepreneurship in general is face the fear. And I think that, no matter what you're doing and just saying this, and having been in the industry a long time and mostly being in roles that were traditionally not female oriented, I had to, I think, work extra hard to educate myself so that I could prove to myself, first of all, that I could do it. And when I was able to do that, I gained the confidence in order to be able to manifest further progression and advancement. And again, like you said, you're the leader, whether people are looking or not. And so and it is scary my gosh I face fears every day, just as an entrepreneur, and sometimes even more as a female, because I don't know necessarily what I'm doing, when I'm defining a new role.  17:12 And so, therefore, I'm defining a new role. I'm going to educate myself as much as I possibly can about everything that surrounds that role. And if it's a role that hasn't been defined, then I need to educate myself on everything that is around that role that can help me to define it. And, of course, sometimes you just have to manifest it and you just have to take a leap of faith and say here it is, here is how I define it. And there you go and be confident in that, and that's scary as sh**t.  17:44 - Lau (Co-host) Law, and not only that, and as women, at least women from our you're like the fifth friend of mine, colleague of mine that we literally said the same exact thing over and over again the last week. That is, we are from a generation of really hard work ethic. We get up, we work, we do it, keep doing it. Forget about yourself, just do it do it.  18:05 Please, please others, be likable, be amenable. You know all these things which in essence is good. From a spiritual perspective it is good, but from a business perspective it can be very harmful, because when you do that, I want everybody to like me, law, I need your thing. It then becomes about you rather than about them, about the client. So I have to keep check of that all the time.  18:30 That's a fight I have too Pleaser, a very much a host type, and I don't want to lose that quality, but I don't want it to take the place of true grit and leadership and leadership of making sure that what I'm saying and what I'm doing is not being done for the wrong reason.  18:47 - Anne (Host) Yeah, I totally agree with you. There's a lot to be said about leadership and leadership qualities, and what does it take to be a good leader? Yes, to define roles that haven't previously existed. I think it takes definitely a lot of courage, and I think having people on your team, no matter who they are, can be super helpful in this, because it's a scary road, especially when you're doing things for the first time and they've not been done. And so having somebody to bounce off an idea to say, well, what do you think about this, do you think?  19:17 And not worrying, that's tough. Not necessarily worrying so much about what people will think will people like me? Especially because, yeah, I think you and I I'm people pleasers and, of course, I want people to like me and it really upsets me when people don't, and that's just an ingrained part of my personality. But I realized that if I want to be a leader and I want to break new ground and sometimes I will do that and not get any credit for it, and you know what that's okay, I have to figure out. Do I try to spend all my energy trying to get credit for it? Not necessarily, because for me, it's more about the education and the challenge to myself and then, ultimately, I believe, or I want to believe, that at some point people will recognize it, just because I've proven things over and, over and over again. Absolutely.  20:08 - Lau (Co-host) And I think many of us, in many fields, can concur with that, that feeling of like. I just said that, wait, I did that years ago. I actually did that. And this person is, you know, they're acting as if it's a first yes, and so I think that that is a generational thing as well, because it's like it reminds me of the joke of like when a younger generation gets married or they have children, they oftentimes feel like they're the first generation raising children, they're the first ones who understand how to be a good parent, they're the first ones that. And then the joke is always like, you know, by the third child, you can watch them. Yeah, it's fine, I don't even know what I'm doing, it's just so the idea of like, okay, I'll humor you, I'll allow you to think that you're the first one because maybe that's the phase you're in, but the reality is is we know it's never the first.  21:03 There's always so many people going through it in so many different ways. It's just who's discovering it, who's observing it and who's reporting on it.  21:12 - Anne (Host) Oh, that's so true, isn't it Like right? It's so funny because you're absolutely right, like we're all just trying to, we all just want to be loved, don't I always say?  21:21 - Intro (Announcement) that, like we all just want to be loved All of us.  21:23 - Anne (Host) As people, we all want to be given the credit that we feel is due to us, and sometimes it's not worth the effort If you've already been there, done that kind of thing. It's not necessarily the effort to bring it up, because sometimes that will look different to different people. Right, it could look catty, and so for me I try to just again. That's one of those it's mental games where you try just to like okay, you know what. I've done, that educated myself on this, and being angry or being bitter certainly doesn't allow me the energy to progress forward from this point on, and so it doesn't make sense to spend the energy on being bitter or being angry but, simply just using that energy to educate myself and move forward Yet again, to make myself the very best version of myself and my business that I can be.  22:17 Yeah time.  22:18 - Lau (Co-host) I really trust time. Time will teach all, time will definitely teach all. And I think that it's hard to generalize because we're also different in different cultures, different generations. But there is one thing I do believe many females have in common, and that's powerful, powerful instinct. And how we treat instinct. Is it real for us? Do we pay attention to it? Do we listen to it? Whether you think of it as a survival mechanism or you think of it as a spiritual guide, I really do feel strongly. It's a compass for us. Oh, gut instinct.  22:51 - Anne (Host) Absolutely. I love my life. I've got instinct, I know.  22:54 - Lau (Co-host) Yes, to know that something is right, something's wrong, something doesn't feel good, something is unsafe. I do believe a lot of female colleagues I have go very wrong when they don't listen to their instinct or they no longer hear the voice.  23:08 - Anne (Host) I think anybody. If they don't listen to their instinct, they don't trust it. Yeah, I mean anybody, certainly Anybody certainly you know what I mean.  23:15 - Lau (Co-host) But there is that built in thing with women. I totally agree. They're always looking out for the cubs. Even if they don't have cubs, you know, your cub may be your client, yeah.  23:25 - Anne (Host) Yeah, absolutely, Absolutely. That's so interesting that you say that because I think I've always in my lifetime I've always run my business and run my personal life by my instincts. I've always trusted it and it's never failed me so over and over again. And I think if you just trust it, just try it. If you're not used to that, try it and see what happens. And ultimately it's kind of like the first time you say no to a client who wants to not pay you what you're worth, right, and you just learn that negotiation tactic where you're like, yeah, that's great, I'm going to pass on this, and you find that you'll have the time to get a client that will pay you what you're worth and so that first no can be so powerful. Very similar to just having that power as an entrepreneur.  24:07 - Lau (Co-host) And isn't it ironic too that we want people to hire us for our voice, for our vocal delivery, but oftentimes we're not willing to listen to our own voice.  24:19 - Anne (Host) Yeah, so true.  24:20 - Lau (Co-host) Isn't that ironic when you think about that. So true.  24:23 - Anne (Host) So wise, very sage law, ooh, we like it Absolutely.  24:29 Good stuff, wow. So yeah, entrepreneurs, bosses, you've got this and we've got you. So, guys, really reach out to us, let us know what your struggles have been and how you've overcome them. We'd really love to hear that Also. Simple mission, big impact 100 voices one hour, $10,000. Guess what? Four times a year, visit 100voiceswhocareorg to learn more and to join us. Big shout out to our sponsor, ipdtl. You too can connect and network, like bosses and strong, powerful female entrepreneurs such as Law and myself. You guys have an amazing week and we'll see you next week. See you next week.  25:12 Awesome Bye.  25:15 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL hey Law.  25:43 - Anne (Host) Guess what time of year it is.  25:46 - Lau (Co-host) What time of year is it Ann?  25:48 - Anne (Host) Time for the audition demolition holiday Holiday. We're very jolly, so I can't wait for this edition of the holiday edition of the audition demolition Guys get your auditions in Live shows on December 14th and we've got some great scripts. Of course, they are holiday themes, so you guys are going to have a ton of fun. There is cash, there is swag, there are prizes. You guys get in on the fun, get in on the learning. It's only seven. How much is it? Law Shit? It's only oh. You don't need to say the price, do you? Well, I want to say that it's like. It's like it's the best gift. All right, let's try that again.
Unions, AI, and You with Tom Dheere
Feb 27 2024
Unions, AI, and You with Tom Dheere
This week Anne and Tom Dheere discussed the landmark agreement between SAG-AFTRA and Replica Studios. They discuss how this deal will shape the compensation, usage rights, and ethical considerations of voice performances in the age of AI. They look at the details of this complex partnership, examining the potential ripple effects for both union and non-union talents. They emphasize hinges on the necessity for voice actors to stay informed and proactive in the face of advancing technology that could redefine our industry. They confront the pressing issues that voice actors encounter, such as leasing AI technology and the critical need to secure royalties and licensing fees. The BOSSES cover the intricacies of fair AI voiceover rate structures and underscores the urgency for collective bargaining and new legal frameworks. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VEO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VEO Boss Podcast and the Real Bosses series. I'm your host, Ann Ganguzza, and I'm here with my special guest, co-host Tom Dheere. Tom, I'm so excited to have you back, yes thank you so much for having me again this has been so much fun.  00:35 So, tom, there's been some news in the industry and I think all bosses should always be following up and be current on news that's happening in the industry, because it directly affects our businesses and so there has been a groundbreaking agreement between SAG-AFTRA and Replica Studios, which is an AI company, and I think we should talk about this and how it affects us and how it affects our businesses.  01:01 - Tom Dheere (Guest) I agree. Now just to get disclaimers. One I am a SAG-eligible member. I am non-union, so I am not a member of SAG-AFTRA. So I was going to say I don't have a horse in the race. But all voice actors, regardless of union status, has a horse in the race of what's going on in both the union ecosystem and the non-union ecosystem, because they all have a major effect and influence on each other. So I am a member of NAVA, the National Association of Voice Actors.  01:29 - Anne (Host) Myself included Yay.  01:31 - Tom Dheere (Guest) And we know that NAVA, including providing health insurance and education of the industry, is also a major advocate of making sure that voice actors are both safe from predatory AI practices but also are empowered to embrace AI to move our voiceover business forward if we feel that it aligns with our value system and our business model.  01:52 - Anne (Host) And Tom, I know you and I both we have taken time to educate ourselves within the AI industry and about synthetic voices, and I think we are hoping to encourage others to do the same so that they can make smart, educated decisions, and this is going to be part of that very important discussion. So, absolutely, myself, I am non-union. However, things that happen in our industry this can be setting a precedent for how I'm going to say how AI companies work with voice actors, as well as how consumers view AI and synthetic voices, and I think one thing I remember Tim Friedlander mentioning in one of his discussions was that, if nothing else, it's really started to bring awareness to not just our community but everyone out there of what sort of impact synthetic voices and AI can have on our industry, on our voices and our rights, our intellectual rights, our intellectual property. So talk about what you know of the agreement.  02:54 - Tom Dheere (Guest) Okay, so the first thing I'll say in regards to that is about late 2021, I took a meeting with replica studios to talk about their voice cloning process, and I'm pretty sure you've talked to them too.  03:06 - Anne (Host) Yes, I actually interviewed them on the VioBoss podcast. So, bosses, make sure you listen to that one.  03:10 - Tom Dheere (Guest) Exactly, and different AI production companies have different business models. They have different reasons for entering the industry and how they go about their business. What replica studios does is they work, at least right now, in the video game bubble, which is they work with voice actors to create very specific performances. So, like I think I auditioned for the part of, like the crazy old West speculators there's gold in them, not huge Like. I'd submit it to be considered for one of those. So, and if you do get that, you get paid, and that performance can only be used for that performance, both on a technological level, because they can't turn your crazy mining prospector into an astronaut voice or another voice Now.  03:54 - Anne (Host) is that because that's established with the company? Are you talking about all companies?  04:00 - Tom Dheere (Guest) or I'm talking about Replica.  04:01 - Anne (Host) Okay, replica, okay. So Replica has an agreement in place where, if you create a voice with them and it is used for a video game, it can only be used for that particular video game in that particular instance and they cannot make additional dialogue or additional games from that voice or.  04:19 - Tom Dheere (Guest) It is my understanding. Also, I watched the Navas wonderful but two hour long question and answer thing. So forgive me if I misquote.  04:28 - Anne (Host) No, everyone should be watching that as well, oh absolutely.  04:31 - Tom Dheere (Guest) It's on YouTube. Go to the Navas website and there's a link and you should definitely watch it. It was fascinating, Cause you learn not only about AI, you learn a lot about how Sagrafftro works. Cause Zeke talked in severe detail wonderful severe detail about how bargaining works and contracts work and agreement works, and all of that. But historically, replica would use your voice as a placeholder during production of the video game, as opposed to using your voice to be cast in the video game. Smaller roles.  04:57 - Anne (Host) Yes, yes, when I interviewed them, that was their process and you were paid. You were compensated on it. Not a character, a video game character, but a character. How many characters were used? You get paid on a character basis in a monthly contract.  05:11 - Tom Dheere (Guest) Right, and that one character could be used as a placeholder in production in multiple video game production companies making multiple video games and smaller roles could also be used by that and you would get compensated for that. So this agreement Sagrafftro agreement with Replica basically just sets up the relationship how Sagrafftro members can work for Replica studios and they have set up a studio per hour rate you know of the actual performance and then they have set up the usage or licensing of what happens when your voice is used and how long it's used for and what the compensation is. I think it was per 300 lines or something like that and then there's incremental payment. Zeke made some very, very interesting points, because one thing that a lot of people have been saying is like why isn't Sagrafftro fighting AI? Why aren't they trying to ban AI? And he said that. To paraphrase, he said they had a choice they could either try to prohibit AI or they could try to regulate AI.  06:10 - Anne (Host) Absolutely.  06:11 - Tom Dheere (Guest) And he and Tim agreed that they are five to 10 years too late for prohibition of AI, even if they wanted to prohibit it. So, as a result, their only recourse is to get involved with regulation of AI.  06:23 - Anne (Host) I think we should reiterate that, Tom, yes, rather than prohibition of AI, which, look, technology happens with or without us, right? And so prohibition of AI could have been really difficult, really really difficult to enforce and probably would have, I think, destroyed the industry, to be honest with you.  06:38 - Tom Dheere (Guest) That's what he said. That's exactly what he said.  06:40 - Anne (Host) Therefore, again, we don't have a choice as members of the industry, we don't really have a choice. I mean, we either fight back and quit or we evolve and we work with it. And I think that it's admirable of a company because right now I wanna talk to you about there's no regulation for companies right now, and it's interesting because I just interviewed Auskirkowski from DeepDubb AI, another AI company that does dubbing and localization of voices, who are also very much in the fair transparency, compensation to the voice actor, and there's something to be said for companies that say right, that they are fair and transparent and compensatory. Is that a word?  07:21 - Tom Dheere (Guest) Compensatory.  07:22 - Anne (Host) Compensatory. Thank you For voice actors in the industry, but it's also another thing because there's no other regulation. They say it on their website, they say it in their policies, but there's nobody enforcing it. So I think for Replicca to come forward to SEG-AFTRA and make themselves accountable, at least to an organization that directly deals with our industry in such an impactful way, I think that that was great. Now the nitty-gritty of the contract. I've not been privy to see that. However, what makes me a little bit nervous is that, first of all, we're voice actors. We know voice acting.  07:59 Replicca is an AI company. They know AI, and so I know from working in technology for 20 billion years that there's a lot of misunderstanding. People that don't understand the technology can be talked into things. Possibly they can be coerced into agreeing to things that may or may not serve them in a positive light. However, at some point you've just got to put faith in a company that they're going to be ethical and transparent, and I think this was a good move, and I guess possibly there's loopholes in the contract, but I do believe we're working towards something that's positive in the industry.  08:33 - Tom Dheere (Guest) Here's one thing I've been talking to a lot of people about. Is that? Well, for one thing to your point is that there is no federal legislation to hold AI companies accountable for artists IP right now, and Nava has been working with Capitol Hill and there are multiple bills in the works If you go to the Nava website it has links to show you the legislation that they are working on which is great.  08:59 There are a lot of people I've been hearing in the voiceover industry saying all AI companies are, by definition, unethical. These, I think, are also a lot of the same people that have been saying for 20 years that all pay-to-play sites by definition are unethical. Neither of those are true. They're patently false. No matter where you go in any industry, in any sector of any business all over the world, a certain percentage of the people involved are going to be unethical.  09:26 - Anne (Host) Bad actors, bad actors, bad actors.  09:29 - Tom Dheere (Guest) Every industry. The voiceover industry is no different. So that means a certain percentage of people who are voice seekers on pay-to-play sites are going to be predatory and will try to rip you off, and a certain percentage of voice actors on pay-to-play sites will underbid, underbid, undercut, which damages the industry. Same thing with AI. There's no difference. It's just that people are going to be how they're going to be, so all you can do is bring your value system with you. It's like a bad client, yeah, and we all have bad clients.  09:56 - Anne (Host) And it's something that I'm always talking about. Right, it's one of the reasons why I have my voice in AI series, with over like 35 interviews with AI companies is to educate yourself, and that was really the basis for myself. Educating myself about the industry is just talking, and one thing I think that is so important is that we have a dialogue with these AI companies, we make it known and I think Nava is just doing wonderful work in helping that to happen and for really fighting for voice actors on behalf of the organization and I think that all of us just need to educate ourselves on what is happening and, just like a bad client like I educate myself on a client. There are telltale signs when I can get a feeling about a client, if they're going to be a bad client or going to be difficult to work with. And I think AI companies are no different, and I think, first and foremost, companies that are out in the forefront of the industry today and there's a lot of AI companies or a lot of little tiny ones that have popped up and not survived, but the ones that are there in the forefront, the larger companies I think that they are responsible for providing an ethical ground, Because I don't think that consumers first of all will stand for companies that are not ethical in their treatment of humans, because it becomes like this whole thing.  11:16 I mean again, we're also a product of or a slave to the industry in which we work, right? So if consumers are wanting synthetic voices, or if synthetic voices will provide a space in the market, will provide something of value to a market, and Oz said to me the other day he said well, normally there would be all of this content that wouldn't be dubbed, that wouldn't be created, because it's simply the process of doing so takes such a long time and it's kind of like the audiobook genre and the audiobook AI companies that we're trying to make audiobooks with synthetic voices, and so there is a lot of content out there that won't get produced simply because it is a process to do with a voice actor, now that a voice actor isn't desired or better. However, there's some content that it may not be as necessary to have a human voice.  12:08 - Tom Dheere (Guest) Yes, and I'm pretty sure we've had these conversations before in various circles that there is some content, like a product manual, that would never get narrated by a human because of you know, there's just so many of them and it's not cost effective. But an AI can do that. Our good friend, karen, vice president of NAVA, uses the example of no human can narrate the New York Times overnight, and those who are visually impaired have just as much of a right to enjoy the New York Times with their morning cup of coffee than any other sighted person Absolutely.  12:43 - Anne (Host) An.  12:43 - Tom Dheere (Guest) AI can help provide that service. It's where you get into other areas. And actually there are people who because I've had conversations with people who say, nope, that's still not art, that's still taking jobs from people. That is still unethical. There is a certain percentage of the population that there's just going to be no talking to.  13:02 So it's like okay there's going to be no convincing. And if that's their value system and they think AI is an affront to art and an attack on art, and with some of the bad actors and predatory companies, yes, it absolutely is. But this conversation and it's not really about art, it's about technology Technology always wins. It always wins. Now, when I say that that doesn't mean well, we should all surrender and sell out and clone our voices and get paid a nickel, you know five cents on the dollar and just eat dog food and live in a hovel because we can't thrive as artists in the voiceover industry and get paid rates that are commensurate with the industry standard.  13:45 But there are ways to navigate the industry, whether you are pro AI, anti AI or can't be bothered with AI and have the potential to still be able to thrive as a voice actor. And this agreement with SAG-AFTRA and Replica is a major step, major, major step in that direction. Because, as you also know, the rate structure for compensation for AI whether it's to have your voice cloned or some other service where they're gonna synthesize your voice just for their website or just for this bit of software, much less getting it put on a website where anybody can subscribe and use it. It's still the Wild West. Now, with SAG-AFTRA, they are providing, thank goodness, the beginning of some sort of rate structure that we can all start to work with and find out if it's a viable one.  14:31 - Anne (Host) I'm so glad that you brought that up, because that is still we talk about. The Wild West rates have always been a Wild West right, especially for non-union. So what's really wonderful is that, yes, if SAG-AFTRA is getting involved. And of course, I've been telling the GVAA to get on with AI rate structures because, again, how much do you charge or how much should you get paid? And of course, now you're actually doing like a royalty share really with a company that produces that voice, because you cannot produce your own AI voice, I mean literally you have to lease an engine to do that or work with a company for them to produce it, and then ultimately, they're the ones.  15:07 Let's see if they have an interface that allows you to go in there and do a text to speech or a speech to speech generation of those files. You're still leasing that engine that does that, and that is something that you do not have control over. I mean, that is not your studio, and so, in reality, you have to pay for the rights for that studio to produce that audio. That's what I think about it, and I think about it as being it's more than just a studio to produce that synthetic voice or those audio files. It is the studio and it is also pretty much kind of the voice actor in a way.  15:44 It's like a percentage of you that is being used and so we can't possibly get paid what we're probably used to because we were used to controlling that ourselves. And it can only help the more people that get involved in this discussion, because I will tell you that a couple of years ago, when I started interviewing companies and we started talking about rates, there were no rates set and in fact nobody really wanted to like even comment on a rate. There were some people that flung out oh 10%, Voice actors would get 10%. And voice actors heard that and got completely insulted, not understanding the technology.  16:21 Now I say well, who says 10%, why not ask for 50%? Right, it's my voice and their engine, so why not start at 50%? It seems reasonable to me, Any good negotiator, right, If you're going to work with a company and you're going to have an agreement on a rate structure or a fee schedule, you can always negotiate. And so if SAG-AFTRA is working with rates and we've got other companies that are setting the rates, this is the thing when the company set the rates. It's kind of like who says the number first, right, they win right.  16:54 Or you know what I mean. If I ask what's your budget? Right? That's the proper way to negotiate, right? You don't say the number first, but if you set it, I feel like we have some footage. We have some ground to discuss and talk about what would be a fair compensation. Because, again, we want our voices to be valued. And again, this whole agreement with at least replica saying we're willing to step up to the plate and we're willing to be held accountable by an organization right For fairness, transparency and compensation for actors to get paid for their value. But what is that value? That's the question in terms of a synthetic voice.  17:34 - Tom Dheere (Guest) Right, right, voice actors are in the business of licensing our art. That is what we've always done. That's always what we've done. We're the artist in the booth, yeah, which is our session fee, and then, if it's a broadcast commercial, union or non-union, then we license that performance, which is the usage fee. There is zero difference between that and what the SAG-AFTRA replica agreement is. They will get paid a certain amount for being in the booth and then they will get paid for the use of that. So, union or non-union, you're in the business of licensing your art. This is just more of a codification of it in relation to the. I don't know if you'd call AI a genre, or I don't know what you well pay to places in a genre either. It's a portal, I guess, because I've always said there are three portals in the voiceover industry for casting opportunities representation, online casting and self-marketing. Maybe this is the fourth one? Yeah, maybe.  18:30 - Anne (Host) AI.  18:31 - Tom Dheere (Guest) Maybe it's like a three and a half one, but we want to license our art. Look, unless you don't and if you don't, then you work for the seeing eye here in not here in New Jersey, but across the water or you do stuff for learning online. Yeah, and you narrate stuff pro bono, which there is a place for. That that's art too. It's just you're not licensing your art, you're donating your artistic ability to do that.  18:53 - Anne (Host) And when you do that, by the way, it's kind of scary because anytime, like our podcast, like this podcast here, or anytime I put my voice out there, out on the internet, right now there's no regulation of it and so, theoretically, bad actors, companies that are not ethical, could be taking that and making voices, which they probably have, I would assume that.  19:13 I guarantee it I guarantee that, if you're known in the industry at all, you've got your voice out there, that your voice.  19:18 And we've seen that also where there have been some companies, unethical companies that have been producing voices or taking, you know, scrubbing the internet for voices, and that is something that is unfortunate. However, it's something until there are regulations, laws in place, that I mean. Gosh, how many times we talk about it, like with our phone, have they been listening? Have they been recording? Absolutely, and so that data is theirs. They can use that to develop anything. But at least now I think that, yeah, we're kind of backpedaling, but we now need to at least make our voices heard and the more organizations that can help us to do that right SAG-AFTRA, with this agreement with Repuka Nava helping us talking on the podcasts about it, and you and I being open and transparent saying, hey, I have a synthetic voice. I have a synthetic voice partially because I was educating myself on how voices got created, what companies I would want to be working with and really, until I take those risks, I don't know and I'm not educated.  20:21 - Tom Dheere (Guest) Right, and being a voice actor is a risk in itself.  20:23 - Anne (Host) Sure is.  20:23 - Tom Dheere (Guest) Because it's such an unpredictable, chaotic, no guarantee of any income ever kind of industry. And also I've been doing online auditioning since 2006. Right, so I guarantee I've had multiple auditions stolen and I'm sure my voice has been cloned in some capacity many, many times, just like every website you've ever been to or ever will go to has been or will be hacked, and our social security numbers are all over the place, and it's terrible and there's really not much we can do about that. Retroactively moving forward, we do everything we can to protect our intellectual property and engage in safe practices. So auditioning for some text to speech thing on a pay to play site, I think is a terrible idea.  21:05 Scheduling a meeting with a AI production company and asking questions about how do you operate? Sure, what is your compensation structure? Sure, what's your licensing structure? Can I see an example of your agreement so I can take a look at it or send it to an attorney to review it? Even if you don't want to clone your voice, I strongly recommend doing that so you can just have an understanding of what the industry is, because this is going to be more and more a part of the industry and there will eventually come a point where there will be legitimate ethical casting notices on pay to play sites. In regards to AI, which Nava has done a great job with Voice123, for example, to help curb that tidal wave of felonious casting notices that was proliferating the Voice123 site until they had a conversation and said, if okay, so if clients want to post a text-to-speech casting notice, they have to answer these questions and really answer them. And then all those casting notices vanished literally overnight. So that tells you something.  22:01 - Anne (Host) It does.  22:02 - Tom Dheere (Guest) So the VO bosses, the bosses out there, need to know how to protect themselves, while at the same time understanding that this isn't going anywhere. But that's not necessarily a bad thing. Ai is a disruptive force, just like the light bulb disrupted the candle maker industry. And who gave a darn about the candle making industry, except for the candle makers? Yeah, very true, so you know what I mean. This is a part of the industry. You got to learn to embrace, adapt evolve and grow or you're going to get left behind.  22:29 - Anne (Host) Absolutely, and you need to educate yourself about how the industry is evolving and again, you will be left behind if you are not educating yourself. So, bosses, go out there and sign up for Nava. I cannot recommend that anymore. Nava is doing wonderful things. Listen to the VO Boss Voice and AI series. Listen to Tom and I talk about it. We have a couple of episodes We've already talked about it on the VO Boss episode and really just read everything that you can familiarize yourself with, everything that you can, so that we can move forward and have successful businesses along with this disruptive technology.  23:03 Because if it's not AI, it's going to be another disruptive technology, and I'd like to challenge any boss out there and ask them if they are not using some form of AI to help their business right now and being hypocritical and saying, well, you can't use my voice, but yet they might be using I don't know chat, gbt to do something to make their business run more efficiently. So there are multiple AI opportunities out there that you can utilize that I think are wonderful to help your business run more effectively, and Tom and I just made do an episode on those. That's not a bad idea. So, all right, guys. Well, tom, this has been an amazing discussion. I'm sure we could talk about this forever, but thank you so much for joining me again.  23:48 And, bosses, I implore you, if you want to take a moment and imagine a world full of passionate, empowered, diverse individuals giving collectively and intentionally, you too can help to create a world that you would like to see and make a difference. Visit 100voiceshoekerorg to learn more. Big shout out to our sponsor, ipdtl. You, too, can network and connect like a boss. Find out more at IPDTLcom. Have an amazing week and we'll see you next week. Thanks, guys, bye.  24:21 - Intro (Announcement) Bye yeah.
Special Guest: Oz Krakowski - Deepdub
Feb 20 2024
Special Guest: Oz Krakowski - Deepdub
Anne welcomes Oz Krakowski from DeepDub, a company specializing in dubbing and voiceover end-to-end localization. Oz and Anne discuss the evolving technology and the importance of protecting the integrity and earnings of professional voice actors. They look at the ethical landscape of AI, the significance of artist compensation, and the transformative effect technology is having on voiceover work. With the rise of deepfakes and synthetic voice replication casting shadows of concern, they discuss the pressing need to protect voice artists' identities. They also navigate the intricacies of consent and compensation in voiceover AI models. This episode is a call for trust and clarity in the dynamic dance between technology and the voice talents that bring authenticity to AI-generated content. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VEO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VEO Boss podcast. I'm your host, Ann Ganguzza, and I am truly excited to be here with a very special guest, Krakowski. Oz is an experienced executive with a rich background in business and technology, especially in the entertainment industry. His current role at DeepDub showcases his deep involvement in the realm of media and film, where he leverages innovative technology to enhance the industry's landscape. His extensive knowledge and insights have made him a sought after figure in film and media conferences. Oz, thank you so much for joining us today. We're so happy to have you here.  00:57 - Tom (Co-host) Hi Anne, so pleased to be here and thank you for inviting me and looking forward to our discussion.  01:02 - Anne (Host) Yeah, absolutely. I'm excited to talk to you about the technology. So, first and foremost, for our listeners, tell us a little bit about DeepDub and your role there and your particular experience in working with voice actors.  01:16 - Tom (Co-host) Absolutely so. Deepdub is a company that is focusing on AI, or generative AI, I should say solutions for audiovisual content, with an aim to democratize the ability to globalize content. We started by focusing on entertainment content, working with big studios small and large, actually and localizing and providing them the capabilities to use synthetic voices and different generative AI tools in order to localize their content. Specifically for me, I'm based in Dallas in the United States. I am responsible for business development, partnerships, strategic accounts, been with the company almost from the beginning. The company started in 2019, so we're pretty young in the world of, in the traditional world of localization. However, in the world of AI, we're among the first.  02:06 - Anne (Host) You're veterans, you're veterans.  02:08 - Tom (Co-host) Exactly, exactly. I always joke that it's like dog years every quarter it's like another leap forward in technology and advancements. We were there before. Generative AI was a common phrase on everyone's discussion. Absolutely this is generally about DeepDub DeepDub is really committed to the entertainment industry and asked about how we work with voice actors. There is a lot and I'm sure we're going to unpack it here in the discussion.  02:33 - Anne (Host) Oh yeah, obviously, as you know, being a voice actor myself and you having worked with voice actors in the industry, I'm sure you understand the concerns of, basically, actors and artists in the creative fields and their concerns about AI. I think that it's important that all of us, voice actors included, we educate ourselves on this evolving technology to figure out how we can work with it, because I don't think we're going to stop it. Number one I've certainly seen lots of evidence of that in the past few years. I mean, it has just been breakneck speed in developing synthetic voices. From your perspective, what would you say are the major concerns surrounding the usage of AI in entertainment? In the entertainment industry?  03:21 - Tom (Co-host) Absolutely. I followed your podcast and I see the work that you've done on AI. I truly respect the will and intention to actually be aware of it. Like you said, I think it's also acknowledged today that this is pretty much unstoppable. The question is, how do we get in front of it? How do we actually address the concerns? How do we work together and not necessarily try to do anything that is one-sided?  03:45 In the end, everyone has fear when it comes to change and changing landscape or changing conditions, especially when it comes to a person level. People have their fears and a deep that we're trying to address them instead of not trying to behind anything. We're addressing them by working with the industry, by adhering to common practices, to the most recent laws or ethical codes that have been published. One of the things that we've just recently announced about a month ago I think it's almost like a month and a half ago, just when the actor strike was concluded we announced what we call the Voice Actors Royalty Program, which is a clear step forward in terms of giving voice actors, specifically professional voice actors, the ability to get compensated for the use of their voice in AI-powered projects.  04:40 That specifically addresses professional voice actors. We did not open it to the public. In fact, when you join the program, we actually ask for proof that you are a professional voice actor. Once we get that proof, we vet it. We actually make sure that this is the right that you are indeed who you claim you are, or with the specific credentials.  05:00 - Anne (Host) You have to do that today, in this age of AI.  05:04 - Tom (Co-host) Because essentially I have a microphone, I can claim that I'm a voice actor. It's not that it's not going to be open ever to everyone, but the intention initially is to ease voice actors that we are not going to use their voice without their full consent and without them getting compensated for it. I think that's very important.  05:23 - Anne (Host) Yes, I agree with you 100%. I think one of the biggest issues now is because it's the Wild West out there I like to use that term all the time in the voice acting industry because it's always been like a Wild West of rates. With new media and digital media, it's the Wild West of synthetic voices in AI. Now there are so many technical things that arise in terms of how can voice actors protect their voice? There are… a lot of companies out there drafting up these ethical policies and agreements that they post on their websites, and I think there is a bigger issue at stake where I think that it's wonderful when companies can proclaim and create policies and ethical guidelines, but what's out there? Who's out there that's enforcing them? Number one, I think really at a federal level or a global scale, there needs to be laws and regulations on that, and I think that's where we're going to be playing catch up, for maybe I don't know, this is my guesstimation the next 10 years, maybe more. What are your thoughts on that?  06:23 - Tom (Co-host) You know what? You're absolutely right and this is, I think, the key challenge that we have, that the legal system is so slow to progress. However, you know, technologically we're advancing fast. So what happens? It leaves the playing field, you know, open for interpretation, and this is where it really matters.  06:42 - Intro (Announcement) And, just like you, said this is the wild west.  06:44 - Tom (Co-host) Exactly, and this is where it's really important when you partner with a company to actually do the background work, make sure that you're working with a company that really cares about not only the output, but also how you achieve that output, because today you can achieve that output in many ways, but it's really important who are the people, what's their track record, how do they do things, and not only what do they achieve in the end and why? Because there is no global enforcement right now.  07:12 I think it's going to get there eventually. There's no way around it.  07:15 - Anne (Host) It's going to have to get there, but it's just going to yeah.  07:18 But what happens in the interim? I think that's the biggest thing. I have so many questions for you and one of them, of course, I wanted to like wait a little bit, but obviously I'm sure you've heard of the groundbreaking agreements between SAG-AFTRA and Replica, another AI company, in terms of working with actors and voice actors to protect them, and I think that that was a step in a positive direction, toward companies wanting to be more accountable, to not just themselves and not just their own ethical guidelines. Like I know, there's so many wonderful organizations out there trying to create guidelines and research, and I think that that's great, but I also think that is a step towards I would say, at least a company solidifying that they are serious about protecting the rights of creatives and actors and voice actors. What are your thoughts on that? Is that something that you have been looking into or a place where you might go in the future?  08:09 - Tom (Co-host) Absolutely. First of all, sag-aftra is in the United States, so I think it's a great step forward for sure Definitely protects and sets the tone for unions and guilds worldwide. We have been discussing for some time with the BFFS, which is like the SAG-AFTRA or the similar union in Germany. I, just for the sake of discussion, I was invited by them last June to talk about AI in the film industry at the Munich Film Festival and we had a very interactive panel discussion there at that event, and I think that goes back to how we started the discussion today, saying that we need to acknowledge that this is coming and let's be in front of it and have the dialogue and talk about how we do things, and I think that agreement with SAG-AFTRA is important and an important step forward.  08:57 I believe we're going to see similar things happening also worldwide, not only in the United States, and I think also from SAG-AFTRA perspective, it will be their intention to have that type of agreement with as many, I would say, ai companies create some kind of standard in a way.  09:11 - Anne (Host) Yeah, let's talk a little bit about in the technical aspect of things, because, again, I don't work in AI, but I try to learn as much as I possibly can so that I can make educated decisions about how I can go about evolving with the industry as we move forward with the rapid advancements of AI technology, specifically generative AI I mean, is it discussed in any other realm anymore as generative AI? How can artists protect themselves from their unauthorized usage of their voice or their likeness or whatever that might be? I mean, right now there has to be technology that can be put in place so that we might be able to find out if our voice is being used without our permission or our likeness.  09:52 - Tom (Co-host) The reality, I would say, is that technology today allows that to be abused. I mean, that's the reality. And it goes back to what I said before If you're a very famous voice, talent or it could be a talent or just a voice, talent or talent of your voice.  10:10 I mean, or a celebrity, for example, and there's enough information about your voice. We actually today we don't even need a lot. Then your voice can be out there. We don't need much. You know it's like a sentence. Basically, your voice could be out there. The thing is, you know what happens. If it does. You can take it, for example, into places where we see non-entertainment related voices, like political people. You know people from politics where you know their voices can be replicated and can be abused. Actually, you know, especially if we're going into an election year in the United States deep fakes are very real very real, exactly I will say that.  10:49 - Anne (Host) That gives me hope, though, that it is a political season, that maybe it'll get more government level. There may be more action taken quicker because of that. I don't know, that's just. That's just my speculation.  11:01 - Intro (Announcement) But in reality.  11:02 - Anne (Host) So, and even this podcast. I mean gosh, I've had a podcast for seven years. I mean, not only have I done thousands of auditions and given my voice freely, after being paid for a job, to my clients, there are so many ways that my voice has probably already been put into a database somehow. And I think that, technologically speaking, how does deep dub? First of all, how do you create voices? I guess the creation of the voice and then usage of the voice. How do you protect your actors, your voice actors, in both of those cases? Can their voices be used for training other models, and what's the usage requirements?  11:40 - Tom (Co-host) Yeah, and that goes back basically I'm connecting my two answers before basically of first, there is no way really, I mean, everyone can use your voice because your voice specifically, you have that podcast with hundreds of hours it can be used without your knowledge. And then it combined it with partnering with the right company that actually you can trust, that is committed to working with you in terms of doing things in a legal way, in an ethical way and also compensation wise. So this is, if you combine it together. Now it goes back to the way we had deep dub require voices.  12:16 There are two ways for us to acquire voices. First, with non-professional voice actors, where we actually pay them for the voice. We approach people that do not use the voice as their profession and ask them in a very consent way to contribute their voice. They're getting paid for it and once their voice is in, we actually use those voices as the baseline for our bank voices. They're not necessarily going to hear their voice in the outcome, because those voices get transformed internally and mixed with other voices, essentially, and the output is different. But this is the baseline for how to acquire voices.  12:54 - Anne (Host) Yeah, so they're being paid for their voice being a training model then, to generate or create new voices, and then do they get paid if that new voice is being used since they were part of the training model or no?  13:06 - Tom (Co-host) No, not necessarily. No, they're contributing their voice and, again, they're not professional voice actors. They're not getting paid. They're getting paid for the work that they did and they're not gonna see their voice in the output. Also, it's not gonna be their exact voice yet.  13:19 - Anne (Host) Okay. So then now the case of a voice actor. If a voice actor wants to be on your roster.  13:24 - Tom (Co-host) So in a voice actor, it's a different case. A voice actor, their voice is actually going to be in the output and they're going to be paid in the same way as they're getting paid today for doing the voice acting, only that they don't need to be in the studio.  13:40 They could pretty much be anywhere else or be involved in a different job. So, essentially, you know, they're basically going to contribute their voice. We're not going to use their voice for training. We're not going to offer their voice as a bank voice. It's going to be offered as a voice that is essentially a royalty based or not royalty based, but a professional voice actors voice, which, every time this voice is being used for a project, they're going to be compensated for it. Now, mind you, like I said, it's very similar to the way their voice actors are getting paid today. When you participate in a production, you're getting paid for the participation. You're not getting paid for every time this is being broadcasted.  14:22 - Anne (Host) Well, it depends on the type of job. I mean, if it were broadcast media, yes, you would get paid each and every time it gets broadcasted.  14:29 - Tom (Co-host) So yeah, so it depends exactly in the end, and we're talking about the similar level of compensation as if you were doing the actual work, only now it's without attending the studio.  14:39 - Anne (Host) Sure, sure. Now, how does that work in terms of when the voice gets chosen, is the actor then contacted, and then are they privy to how the voice is being used in terms of is it only for dubbing or could it be for other purposes as well? I mean, I may or may not want my synthetic voice, if it sounds like me, to be represented in a movie that might be something that I wouldn't consider myself wanting to be in you know what I mean or a production that maybe would be saying something that I wouldn't particularly want my voice reference to, for people to recognize and say, oh, and then assume that I would be of the same opinion.  15:17 - Tom (Co-host) Yeah, listen, it's a great question. I will say that this is a place where that constantly evolves, because there is no enforcement, because the laws, there is no real legal framework. We're kind of like swimming in an open ocean and trying to define the land. Basically, for us right now, the idea is that when you do this, you're concerning to specific types of work. There is right now we didn't really set it up in that way, but the intention is really to give you the ability to try to actually vet yes or no based on types of work, ahead of basically your voice being used.  15:50 So when you sign up to have the ability to actually say alright, this type of genre is I don't want to be in, but essentially we have a producer of the work that sits down. In a similar way that it's done in a real production, a producer will sit down and is casting voices from a list of voices. They can choose a bank voice or they can use a professional voice. If they use a professional voice, in the end there's an output saying this specific voice actor, their voice, has been chosen. It's not in the intermediary output, but the final output has a professional voice, artist voice in it. Then they're going to get compensated for it.  16:26 - Anne (Host) Got it. Is it on a project by project basis? The payment, the compensation, in terms of how am I compensated? If I can get more in depth, because you know, what's so interesting is that I love you telling me that I'm being compensated. Now the question is okay, so what is that royalty share? What is that percentage? And is it varying depending on the project? Or is that something that I would have any input into negotiating with you? Or is that something and I realize because obviously you have created that synthetic voice and you're the one generating the files that yes, there is a certain percentage? Wise, that is obviously it's your work in generating that voice. Is it something that the voice actor can negotiate or is it you have just across the board? This is the royalty fee and it does it very based on, or some actors more, let's say in demand is one more of a custom voice than others.  17:16 - Tom (Co-host) Yes, yes, yes and yes, yes, it can be negotiated. Okay, yes, some are more in demand and basically it's a yes on all of them. There's like a baseline you can negotiate if you have the ability to negotiate it. So yeah, overall, the answer is yes.  17:31 - Anne (Host) What's the turnaround time? Just out of curiosity, if I would say that you're working on a production and I'm going to assume that these would be films that you're working with in terms of the amount of turnaround time and what this means for, let's say, the dubbing industry, like what is the advantage of using the synthetic voices and also I assume it's not just the voicing in order to make this? I guess a good experience for the consumer. You're also doing video effects as well, is that true?  18:00 - Tom (Co-host) or we're not necessarily focused much on the video side, although we can. We figure we first address the challenge with the voices themselves and then move on to the video. That's coming up as well, the ability to actually change the video, to do a perfect lip sync, but at this point, you know, focusing on the audio itself. So there's like multiple ways of actually creating a production to localize a content. And let's step away for a second from a film, let's talk about a show, because the challenges with the show are, I would say to some extent are bigger, because there's just more content. And especially, what we've noticed is that the challenge becomes substantial, especially when we're talking about a big volume. You know when we're trying to scale it. And why is that? Because now everything becomes when you're working traditionally, everything becomes, you know, sequential, it's all serialized and it takes a lot of time, a lot of effort. You know you need a lot of resources. Think about a show that has I don't know 10 episodes, especially again, if we're talking about catalog content. It could be a show that has I don't know 10 seasons and now localizing it would take a lot of time, would take more than a year. And the thing is that without technology, this project becomes irrelevant, meaning it wouldn't be localized at all. So what happens is that we are suddenly enabling and quite frankly, our first focus is to try to address those because there's so much demand for localizing even sometimes older titles that have new markets and have never been localized, and it's impossible always. So what we do is we're enabling to do this very quick. When I say very quick, I mean we've recently dubbed the voiceover. So there is like difference between voiceover or you know, if you address with scripted, but we've done 100 episodes of 30 minutes in about six weeks for a customer, which is pretty fast. Another project that we've done was eight seasons of a show Again, it's catalog content, but it's still high quality scripted content, french to English that we dubbed 85 episodes in four months, which is without technology. It's just impossible to do it. The speed, or you're just taking the quality, really, really low, yeah. So we're looking at it as an enabler, not necessarily. And when you look at it this way, by the way, I have to mention to say that you should actually consider that not as a something that takes jobs, because those jobs would not have been there at all, because our customers would not dub it traditionally otherwise because the turnaround, time and the costs.  20:32 So what happens in our process? It's never fully automatic. There's always people involved, whether a voice actor, sometimes too, a dubbing director. There's a studio sometimes involved in the process. There are linguists, we have translators. There's a lot of curation. That is done because, like you said, we care about the output. We really is done in a way that will actually be in line with the quality standards for streaming, for example. We have to align on that level of quality, otherwise, you know, we don't have a product. So that's very important. This is where we bring in people to be involved in the production itself.  21:08 - Anne (Host) So I assume that after you are using the synthetic voice for the localization, for whatever it might be, you then have a little bit of post production on that, because I know that with the advances in technology things are really great. But how much are you having to also then additionally work on that to kind of get the emotion, Because of course people are all about it's the emotion that's lacking in the synthetic voices. And so what sort of work is involved these days after the synthetic voice is applied to bring that emotion and to bring that scene to life?  21:40 - Tom (Co-host) Well, first, I must say that there is a lot of work that is done before we even apply the synthetic voices because, again, when we look at it, we look at it from an holistic point of view. At least the deep dove were not only a voice company where an end to end dubbing or localization house. We do the transcription, we do the translation, we have professional translators involved, together with the machine translation, to actually create the adaptation that is specific for that content, whether that's only referencing the cultural aspects or even addressing lip sync related issues, for adaptation related issues. Then we can record in two ways, whether we are using voice conversion or speech to speech. The same way I've seen some of the other guests you had here on the podcast talked about it, so we use that in a similar way or we also have the text to speech option.  22:30 We recently launched our emotive text to speech that allows us to control the emotions of the output of the text to speech, which is also something pretty new and I would say to some extent mind blowing, because it gives us the ability to simulate a performance to some extent right on the output, right, right, we create those voices, whether in this method or the other, then we also mix. We always have a sound engineer at the end of the process where they will be able to take that and if we need to create a 5.1 mix, master the output, deliver it. There is some level of mixing that is also done using AI. That can be done automatically, but we always, always have a person in the process to curate and make sure that the output is in the right quality summits that we're aiming for.  23:20 - Anne (Host) Just my own experience with speech to speech and understanding that speech to speech is not necessarily quicker in one respect, you know what I mean, because there's still an actor that's involved for that source acting. But I can absolutely see that the technology to probably put this together and make it realistic is mind-blowing to me and I actually wish I could see the process, just so I could know even more about it. But until that happens, talk to me about how voice actors can get involved, and I guess do you call it being on the roster, being on your roster? And again, you said there's a vetting process. What's involved if a voice actor is interested in having their voice with your company?  23:59 - Tom (Co-host) So, first of all, like I said, we are already working with voice actors in different regions to provide the performance when we use the speech-to-speech. So we've done this over thousands of hours already. But if voice actors professional voice actors want to join our royalty program, it's as simple as going on our website and signing up to the royalty program. We're in a slow process of bringing people in.  24:23 We're not rushing into it just because we are trying to vet everyone in and trying also not to create an oversaturation, Also on our end we're still a small company, so it does create some burden on us to actually make sure to vet everyone, but we're trying to do this in a very clear way that everyone is on the same page, there's no misunderstandings, and make sure that once we have someone on board, they know exactly what the process is. Go on the website, click the button, join the program, be part of this change.  24:55 - Anne (Host) So one of my last questions is kind of a more generalized question about companies in general, because you are one of the handful of companies that I have spoken to that are actively speaking out and saying that you're supporting and wanting fair compensation for the actors and the creatives involved. So, from an organizational level, from a business standpoint, how can companies that develop and utilize AI act responsibly and manage the IP rights and concerns and ensure that they're respecting the rights of both human creators and AI generated content?  25:26 - Tom (Co-host) I think it starts from the ground up. When you build your platforms, when you build your technology, you have to think of it from the ground up. If you did the majority of the way not thinking about, it is going to be very difficult to now reshuffle everything and now decide oh what? Now I want to be, go ethical and go legal, because you've already built, some from the beginning.  25:49 Exactly, and this is the way we looked at it. This is one thing. The second thing is have dialogues, have communication. You know, listen. Part of the things, the reasons that I went to that Munich Film Festival and actually had several discussions with different units is, first of all, listen, empathize, try to understand the other side, try to understand how we can come up with solutions to actually address those concerns and not necessarily go on the highway and don't stop. So I would say this is the second thing. And the third thing is adapt. The landscape continuously evolves. We're just at the beginning of it in terms of the legal frameworks that are being put in place. So be able to adapt and adjust according to those changes. I think all three are important.  26:32 - Anne (Host) What do you see coming in the future, not only for deep dove and yourself, but the future of AI technology. How do you see it evolving even more?  26:40 - Tom (Co-host) Listen, I don't know if you noticed, but Riverside offers AI transcription.  26:46 - Anne (Host) Yes absolutely, absolutely. My whole podcast is probably using AI. I mean, I use it to generate show notes and video clips, so absolutely.  26:56 - Tom (Co-host) Yeah. So I think in the end, what I think it's going to get to, to a point where AI is going to be part of our lives in a very seamless way. Right now we are very judgmental about it, we're thinking about oh that's AI, and we're nitpicking on everything. But when it becomes seamless, you know it's just like. You know, cell phones in the beginning were bucky and huge and you had to carry a bag for it and it was. You had to actually think about it. Today, it's obvious that you go out of your house with a cell phone. You wouldn't do it otherwise.  27:30 I think at some point, looking to the future, maybe a few years from now, ai is going to be more seamless, more integrated in many ways that are not necessarily trivial to us Even today. The simple ones are like transcription right, I mean, you wouldn't put someone right now to go through the podcast to transcribe it. When AI can do 95% of the work pretty good and the rest of the 5% you can do on your own, it becomes manageable. At the same time, I think that there's still going to be a place for us human beings in the process, basically responsible for the creativity. I don't think a lot of the fear is like AI is going to take our place. It's going to take over the world. Yes, absolutely, skynet is taking over. I think that eventually, what we're going to see is that it's just going to change the way we approach things more curating, more directing and guiding the AI, rather than trying to do it around.  28:23 You know, for me, for example, today I want to write a formal email. I'll just go to chat GPD. It's not that I cannot do it. I can't do it myself and I've been doing it for you know, for years myself. But chat GPD, if I just give it a few point of reference, it'll give me something in seconds. And now I'm going to take it not as it is. I'm going to make a lot of changes in it and make it my own. Yeah, but I have the baseline and I think that's an indication of how it's going to be in the future in many other aspects of our lives.  28:52 - Anne (Host) Yeah, I agree, and I think that as we progress forward, as it becomes more seamless hopefully it also becomes more regulation takes place so that we can be protected, so that it's not being used without our permission or knowledge and AI for good.  29:06 I'm a believer, I want AI for good and I have seen where I think AI is so beneficial in so many ways and it's just a little bit scary to see it when it's not being used in great ways. But I press on and I think bosses out there, we need to educate ourselves so that we can evolve along with it and use it for positive. Use it for good. And, Oz, I want to thank you so much for joining me today. It's just been a pleasure talking with you and thank you so much for sharing your wisdom with us.  29:34 - Tom (Co-host) Absolutely. Thank you so much for having me and I look forward to future podcasts.  29:39 - Anne (Host) Absolutely All right. Bosses, here's your chance to use your voice, okay, not only possibly to do dubbing, but also to make an immediate difference in our world and give back to the communities that give to you. Visit 100voiceswhocareorg to commit and big shout out to our sponsor, ipdtl. You too can connect and network as humans and bosses, as I just did with Oz. Find out more at IPDTLcom. You guys have an amazing week and we'll see you next week. Thank you.  30:08 - Intro (Announcement) Join us next week for another edition of VO Boss with your host and Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.
Voiceover Virtuosos
Feb 13 2024
Voiceover Virtuosos
Voice acting is more than just a dulcet tone; it's about connecting, taking direction, and sometimes swallowing your pride. In this episode, we explore how frustrations in the booth can mirror challenges in personal and business relationships—choosing success over being right is an art in itself. We underscore the importance of humility and remaining teachable in an industry that demands constant evolution. Whether you're a newcomer to the mic or a veteran seeking to refresh your skills, this episode promises to arm you with insights and strategies to elevate your voiceover career. 00:01 - Intro (Host) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey, hey everyone. Welcome to the VO Boss podcast and the Boss Superpower series. I'm your host, Ann Gangusa, and I'm here with my very special guest boss co-host Lau Lapides. Hey Lau, hey, Annie, how are you I? Am doing amazing. How about yourself? Wonderful? Happy New Year. Happy New Year to you too.  00:40 - Lau (Host) This is our first podcast since New Year's.  00:42 - Anne (Host) That's right. Right, you know I'm starting off the New Year with some new students and I have come across this before and I want to ask you if this has happened to you.  00:53 There are some students if they're just starting out and I know we've spoken about this before Sometimes you don't know what you don't know, and sometimes it's hard for you to hear what you sound like. And there are many students who come to me thinking that they don't need coaching and that they're fine. They just need to be able to create a demo and they sound fine. And people tell them that they have the best voice, and so I like to call them voiceover virtuosos, and I was just wondering if you've come across that as well, where you've had maybe talent that seemed to think that they don't need coaching, or that they're better than maybe they are, and I don't mean to be so bold to say that, but I'm not quite sure how else to explain it.  01:37 - Lau (Host) And this is a really tough kind of non-PC conversation because we want to be kind and have some etiquette, Absolutely, and be courteous. We're not here to rip people apart and make them feel bad about themselves. That's counterproductive to who we are and what we're here for right.  01:52 - Anne (Host) Right and actually Law. I remember when I first started I did not have an ear and I would think to myself I think I'm delivering what I'm supposed to be delivering. It sounds like what I hear out there in the other commercials, and so I don't hear where my coach is coming from. I don't understand their direction, I don't see what I'm doing wrong.  02:11 - Lau (Host) So I don't think I'm doing anything wrong, and so I understand it from that perspective, because, as a talent, I felt that way a little bit myself, and I think it could be a combination of all sorts of things, whether it's lack of resources, whether it's pure laziness, whether it's not having the ear, or it could even be that I don't know what I don't know.  02:33 - Intro (Host) I don't know what I don't know, like I don't know what I'm missing because I haven't done it yet.  02:37 - Lau (Host) I haven't done the training right.  02:39 - Anne (Host) Yeah, and I don't know what it's supposed to sound like.  02:42 - Lau (Host) And so how do I know if?  02:43 - Anne (Host) it's incorrect. And sometimes it ends up being where you're like I don't understand what my coach is saying, and then sometimes you'll question the coach. Even I've actually had some people question the coach. It's so interesting. It's such an interesting phenomenon.  02:58 - Lau (Host) It is an interesting phenomenon and it happens at all levels too that I observe. I had a coaching session for a client, a brand new client, on Saturday and a working actor a working voice actor clearly booking and booking a good ratio overall was frustrated. She wasn't getting the natural read and getting commercial bookings. Long story short, she's a pro, she's working no-transcript. After we did that hour she confessed. She said I have to be honest, law, my mind is a little blown because I didn't even think of any of this stuff. I didn't work on it. I said well, that's our reality. That's why we're always in professional development. Yeah, yeah, there's new ideas, new techniques, new ways of thinking about things that bring out Something in you that you simply can't do on your own. You're not able to do it on your own right.  03:46 - Anne (Host) Well, I think, when it comes down to it, you are providing a service to someone and you need to be able to be directed To the sound that they would like to have, right? There are lots of performances out there that are simply directed to how the person that's directing here's it in their head. Now, does that mean that it is, I don't know, that natural Conversational read that everybody asked for in the specs, because that just seems what everybody asked for a lot of times. No, I mean what comes out in production. It may not be that.  04:19 However, over and over again, casting directors and agents are looking for that read. And I think when you get to the level where you have an agent and you have casting directors that are asking for that, you need to bump up your acting to that level. And just because you're booking Over and over and over again, first of all, consider the source of where you're booking, consider the source of who you're booking with. It might be an e-learning gig, it might be a corporate gig, and they may not be as how shall I put it as Selective, yeah, of a director that's looking for that natural read. Now, myself as a coach law and you as a talent agent, I am always asking my students to give the most natural engaging acting performance, because that is the only way I know to teach my students to be able to have the Versatility to give a director what they want. No matter what they want, whether they want a commercially sounding read, an Announcement sounding read or a natural read and there's.  05:18 - Lau (Host) You know, you can't skip over the fact that there's a fun factor.  05:21 There's a performative fun factor that when you're working with a director or a coach or an outside party who's giving you suggestion, giving you food for thought, pulling things out of you, there should be a right keyword, should there should be this Excitement, this energy, this yeah, herb about doing that and making discoveries and having that audience with you.  05:42 And I think if you miss out on that, you say I don't need any, that I'm gonna skip over as much training as I can, I'm gonna save money. I think you're really skipping over a pivotal part of what makes us us that when we're in the booth alone and when we're doing our own self-tape or whatever we're doing, we can call upon those experiences. It's like a sense memory thing. I can remember what my coach said to me, I can remember how I was directed and then I hear their voice, like as an actor, I literally hear their voice and I can go with that. If I miss all of that, then I almost have to put a lot of stress on myself to create that, to inspire the creation. Yeah, you know what I mean.  06:25 - Anne (Host) I think there's a lot to be said for really knowing the director, or understanding the director that you're working with too, in terms of there's a lot of things that come into play here. Where is this going to air? Is it local versus regional, versus national? Is it going to be an internal website? And so understanding and being able to supply the read that the director is looking for is so very important, and I think that the more you develop your acting skills, the better you can understand that and be able to give that director what they're looking for and also understand, like, for example, I was just discussing with you earlier that I had a local political spot right, and, of course, they ended up putting a ton of verbiage into a 30 second spot, which is almost impossible at the speed.  07:17 I was going to sound natural and engaging and conversational, because I needed to step up the pace. I kind of knew that. I knew, okay, here's a local spot, I'm going to have to step up the pace a little bit. I'm not going to be able to give this person a natural read. They weren't asking for it either, though, and so they really just wanted certain words that were inflected properly, and just having the experience and understanding what they were looking for, I was able to provide it almost I'm going to say not immediately, because there really were too many words for the scripts that we did have to cut out a couple of words.  07:48 But once that happened I mean I had a good idea in the beginning of what they were looking for. And I think as you get more experienced in this field and you start working with different directors, you'll understand. You'll be able to kind of read a director and figure out what it is that they're looking for and then be able to adjust your performance appropriately. But you need to have those acting skills in order to be able to adjust your performance.  08:12 - Lau (Host) That really is what makes you the pro that you are, because it's not only about the talent and the delivery, it's also about the timing, how quickly you work.  08:21 Are you focused, like all the bad habits that we have as people in the world we have to train ourselves out of, and we need help doing that, because sometimes we're just not aware of them that I'm constantly looking at my cell phone to check messages, or I'm fixing my whatever, or I'm not listening, or I'm not acutely taking notes on what I'm hearing, and so that's really important too, to practice that, that taking direction.  08:48 Really, that could be the kiss of death for you. If you're not good at listening, if you're not accurate about interpretation, asking just the right question and giving them what they need, then you look like a time waster, then you look like someone who's just kind of like flailing around and costing a lot of money on the other end, versus someone who can get right to. You know, one of the bad habits that I have a number of actors that do this and voice over, that do this is they explain, they start to get into explanation mode, they start giving the narrative oh, I'm so sorry, and the apologies unnecessarily. I'm so sorry. I was only doing that because you know I was thinking about my mother and not understanding the difference between what is a coaching session and what is a casting session and what is a booking session and what are really the differences, you know, and not expecting something from the wrong person, like I can't expect feedback from casting, necessarily, or from a client necessarily.  09:44 Sure sure, you're either going to book me or they're not going to book me, right? So clients are busy, right? The coaches should be giving me the feedback that I'm looking for. So if you don't do the process, then you don't get the feedback, then you literally are in the dark. Yeah, what you're giving, right? What you're giving out.  10:00 - Anne (Host) It's also hard to and again, we're not trying to shame anybody or make people feel bad.  10:04 It's just simply when you are first starting out and you're questioning. But here I feel like I sound. I sound better than that commercial, I sound better than that person. Again, developing an ear and I think there's a whole scientific process to it as well is what you hear in your head and what you hear in your headphones. If you have your headphones on and you're delivering something or you're recording something is very different than what somebody else is hearing on the other side of the glass.  10:30 I should say across the pond, across the pond on the other side of the glass, because on the other side of the glass they have their own ideas as to what they are looking for. That sound to be like Right and you always want to assume that if they've given you casting specs where they want it to sound natural, like you're talking to your friend Right? There's so many things to take into consideration. Yes.  10:53 And first of all, I'm going to say there are some clues. If it's probably someone who's been in the business for a long time, I think you can bet on the fact that they're going to be able to tell you if you're sounding natural and authentic. And also sometimes, if all they do is automotive commercials, what is it? Tier 3? Cliff Zellman would know this. Tier 3, tier 1. Tier 3 automotive commercials. That's typically a high powered cell. You'll also be able to tell a little bit by how it's written. So I think there are clues that you can research before you're in the middle of that session and also understand that when you're in a live directed session, just like you said, that can be entirely different than when you're in a coaching session. And so when you're in a coaching session with a trusted coach okay, it has to be a trusted coach, and again, that's hard for people that are just coming into the industry who's a trusted coach? Well, there's lots of ways to find that out and I think we probably have a couple of episodes on that.  11:46 How do you know, like, who to coach with? And a lot of times, word of mouth will be one of your best bets on that, and also testimonials and ask around and talk to potential coaches to see what's their experience level. Do they work in the industry? I'm not saying all coaches need to work in the industry in terms of do they need to do voiceover. There's very few out there that are good that they're not actually voice artists, but they're actors, they're teachers who teach acting as well. But also, if you've got a coach that works in the industry, that's going to be helpful too. And if you're new, just because you're frustrated and that's a big thing law that I see is that people get so frustrated and when they don't understand well, I don't understand what you're asking for, or I don't understand what I'm doing wrong, or you're not.  12:34 - Intro (Host) And they start to argue and they say you are not.  12:36 - Anne (Host) I don't understand your direction, and so they'll start to put the blame on the fact that there's not good direction. Now, sometimes there isn't good direction, right, sometimes there just isn't if you're not with somebody who may have been in the industry for a while and is good, which is why I don't love pure lead workout groups law only because I don't either. When you're listening to direction from another peer, who may not have enough experience.  13:00 - Lau (Host) that may set you on the wrong path, in a way though, annie, isn't it good in the sense that you're going to get bad direction at times? Yes, you really are Like we can't assume that. Oh, they're professional, they're a company, they're going to give us great direction. Sometimes you're being directed by Jim in Cubicle C who knows nothing Absolutely. It's kind of an interesting improv exercise to learn how to say yes and learn how to say oh. That's interesting, okay, let me try that. Oh, how, wow, okay, and you're thinking what? That's ridiculous. I don't even know how he came up with that.  13:32 - Anne (Host) That's half my directed session. That's your whole world.  13:35 - Lau (Host) But the point is that's the reality, right. We have to deal with that Absolutely. We have to be able to tolerate that and you have to be able to deliver and not argue.  13:41 - Anne (Host) Not argue it Not question that you have to be able to deliver what they're asking for and, by the way, anybody that coaches with me, of course you can give me the read that you hear in your head, but that's not the read I'm looking for and even if the script doesn't seem like that's what it's written for. That's the biggest argument I get is people are like but the script isn't written that way and I'm like I don't care.  14:00 The worst thing is that you'll get a script that's written very advertising, very selly, and then you'll get the specs that say give me something like you're talking to your best friend, and then, ultimately, my student will deliver it the way it's written and very advertising and very annoncery and other things. But that's not what I asked you for, but that's not how it's written. I'm like that doesn't matter. I'm asking you to give me a very engaged read and that is a very tough read and one of the reasons why I insist on that is because if you can get yourself to that level, to a very engaged, authentic read, when it's written very advertising, very selly, that's going to get your acting skills Up to the level that I think you need to be able to give versatility.  14:43 - Lau (Host) Yeah. And ask yourself this question, which really we could ask ourselves in a lot of situations like being married. I've been married 23 years. Sometimes I literally have to self direct and say, all right, do you really want to argue that? Do you really? Is it that important to argue that? Do you want to be right, yeah, or do you want to have a happy marriage? So, in terms of your business relationships, do I always want or need to be right, yeah, yeah, absolutely or do I really want to have success in this connection? And I choose the latter. I try very hard to choose the latter. By the way, did you see that catch of the light falling over? That's my theater experience.  15:21 - Anne (Host) I don't know if you caught that. No, I didn't, it was falling right on me.  15:24 - Lau (Host) I was making a point, I put it right there. That's kind of like the metaphor of life. You always have things falling on you, right, but it's just kind of like is it more important to have it perfect or is it more important to have it done? Just get it done, please, the client, have that callback for the next job. It's not that important that I make the point that the script is wrong.  15:46 - Anne (Host) Oh God, absolutely. That's the last thing you want to do.  15:47 - Lau (Host) That's what I'm trying to say we never answered that funny question at the top about how do we deal with all the talent that come in and they really kind of think they're ready for certain things they're not ready for.  16:01 - Anne (Host) Well, and then there's always the difficult position. If they think that they don't need additional coaching or additional sessions, then they think that you're trying to take advantage of them.  16:11 - Lau (Host) Oh, of course, and make money, yeah, to make money, that's right.  16:15 - Anne (Host) I mean, look, I guess you just have to know who you're working with and there is a level of trust you have to have. And again, it's so hard for people that are just starting out in the industry and we always emphasize to see if you click with your coach, Trust your gut instincts as well about your coach. I'm going to say and I'm going to say that, like if you don't know the industry and if you start questioning your coach, then it becomes like is that a relationship that you want to continue? If you're?  16:44 at that level where you're questioning if what they're saying to you is correct, exactly.  16:49 - Lau (Host) And if all else fails, you have to do what we used to do in the theater when we'd go to see our friends in a really bad show and a really bad performance, and they'd always come out backstage and go what did you think of it? Did you like it? I was like great, I worked hard. You have to think diplomatically. What would you really say to them? And we would have a ball coming up with things like. That was interesting. You really challenged yourself. I was moved. I mean, you really surprised me there, right?  17:19 So you have to think about how do you respond to people that really need a lot more. They need more training, they need more time, they need a better demo. And they're like oh, I just spent 3,000 on this demo. You telling me I suck. I'm like no, I'm saying this is your starter demo. This is your first demo. It's a process demo. It's good for what it is. Now you want to get to the next level of things. It's not about yes, no, right, wrong. It's not structurally black and white in that way. It's much shades of gray shades of gray nuance, nuance, nuance. You know what I mean? Absolutely. And the talent has to realize that it's not. You're good and it's done, or you're not good and it's not done.  18:00 - Anne (Host) Gosh, that's so true. It's not like, okay, I'm good, I have my demo, I'm good, I'm ready, I'm ready, I don't need any additional training. I'm constantly telling my students actors spend their lives honing their craft. Yes, I feel as though, like if you're thinking about like Meryl Streep, do you think Meryl Streep achieved her acting from the get-go, from the very beginning? Has she not, over the years, improved, taken on more challenging roles and just really challenged herself?  18:28 And I think that, as voice actors, we all need to do that, whether you're just starting out even if you get booking after booking, after booking after booking and again understand who your client is. If you're doing a lot of e-learning, you may not have a very demanding client. They may just want you to read it nicely and articulately. But when your coach says to you, please do not just read it to me, I want to feel as though you're my teacher, I want to be able to listen to you for the next two hours and be engaged, then understand there's a reason why they're saying that and maybe not question that and say, well, it's good enough, because I think to really get to the upper echelon right, to make it and to be successful, it takes time.  19:12 It does, and I think there should be a whole episode of like how long does it take? I know I've done it before, but I feel like it bears with eating. Yeah, and there has to be. It can take more than a year and honestly, it should take more than five or six sessions with a coach to be a good actor. Goodness gracious. No, it takes much longer than that.  19:31 - Lau (Host) Absolutely, absolutely. And just know that there has to be an element, or there should be an element, of humility and being humble and having some modesty about your work. I always have a red flag If I work with people that they're very egocentric and they're all that. They're great. You should recognize that I feel like the best actors talent colleagues I know are people that have value. They recognize their confidence level, their self-esteem. But there's a lot more to learn.  20:01 There's always there always so humble I think there isn't that sense of like. You're talking to me. You know who you're talking to. I'm a pro. I always have a red flag about that, because I feel like they've stopped their process.  20:13 - Anne (Host) They stopped their learning, they stopped their growth, they stopped their learning.  20:16 - Lau (Host) Yeah, they stopped their growth and they're going to challenge you. They're going to question you, they're going to argue with you, they're going to take it up with you if you don't agree with their mindset, and so I think they're going to be harder to direct harder to work with. Yes, yes, yes. So I think it all goes hand in hand. It's like be kinder, be more open and modest, be a little bit. I'm not saying be insecure about who you are.  20:37 I'm saying have security, have confidence, have joy about who you are and what you're doing, but also leave a lot of space for growth and development and discovery. You have to have humility in order to do that. You can't think you've done it all and know it all and are ready for everything. None of us are ready for everything, yeah.  20:55 - Anne (Host) Yeah, agreed, agreed. And also, when you are challenged from your coach right, and there's something that you're not agreeing with, try to keep an open mind. I think that's the one thing that we can ask of you as an actor try to keep an open mind about what they're saying. So try not to take it so personally, number one, like when somebody is telling you that this is not. I don't think a coach will say, oh, that was horrible. But there are some that might say, oh God, no, no, no, no, no. Let's try that again, and it might be, really fighting with your confidence level.  21:30 So really just try to. When you're being challenged by your coach, try to keep an open mind, try to not take it personally, and I know it's so difficult to do that because to me it's like, oh my God, like you're telling me, I'm not good, and that's the first thing that comes into my head. I'm like, oh my God, I'm not good, I'm not good.  21:47 - Intro (Host) And so then that just ruins the next read.  21:50 - Lau (Host) It's a catapult and don't explain. Yeah, don't narrate, don't explain, don't justify, don't do any of those things, because it's not a blame game. It's a time to give more information and more detail. And then on our side, we promise, annie, and I promise not to say things like don't quit your day job.  22:09 - Anne (Host) Exactly, exactly, unless it's a joke unless it's a complete joke and that you're aware of it, of course.  22:14 - Intro (Host) But yeah, I basically don't say that.  22:16 - Anne (Host) But I am tough, I don't want to waste my student's time and I don't want to waste my time, and so if a read is not going the way that I like it, I will say nope, nope, I'm going to stop you right there and let's pick it up again. I'm not going to have you go through an entire read and then I'll say no, because, first of all, I think that for a lot of the work I do, it's long reads anyways, it's long format, and so it's better if I stop at the point where I can make a teaching moment and the student can learn from it at that particular time. But sometimes people will get discouraged by that and it's such a tough thing it really is Because, again, what we do is so personal.  22:54 And if a coach is continually stopping. Nope, nope, that's not it. Nope, that's not it. Okay, I don't believe you, I don't feel that You're not connected, and that's what you can look for with your coach.  23:04 - Lau (Host) Right, how does your coach respond to you, give you feedback, give you critique? Do they lose their temper? Are they getting angry? Are they getting irritated? Is it taken personally? I mean, just start looking for that.  23:14 - Intro (Host) Right.  23:14 - Lau (Host) Some people love that. I've had people come to me and say look, be tough on me, S&M style, rip me apart. I'm tough and you know, the funny thing is the first thing I say they fall to pieces because I can be really tough and they're like Really, Are you really think that I'm like? I thought I could be tough, so? But I mean, I think that there's a professional barrier there. Yeah, absolutely, that you have to pay attention to just as a best practices protocol. Yeah, you don't want people tearing you down. You don't want people making you feel bad about being a person and what you're doing and the choice that you're making in your career. You want someone to say I'm going to make the leap of faith and assume you want to be doing this, You're going to get good at this and you care about it. Now let me take you to the next level of where you're at.  23:58 - Anne (Host) I work with people all the time because long format narration right, and it's tough. Yeah, I work with people at a very intense level and so it's frustrating. People think they're going to get it by tomorrow and it's one of those things. It's no, it's just really difficult. I really ask a lot of my students and so there are a lot of times my students will get very frustrated and they will start to take things very personally. But it is not that at all for me.  24:22 I mean, I'm an educator and anybody that's worked with me knows my heart of hearts is to educate and that is what I try to do. And even though it is very tough sometimes then it becomes like not only am I educating on the acting part of it, but then there's the whole mentality part of it where you've got the added oh gosh, now I'm hurt, right. Or I've instructed somebody, I've given them direction and they have now taken it personally, and so that then is also affecting their retake or their read again, and so there's a lot of things that can build up. So just know that if you've got a good coach that's working with you, their intent is to really make you a better actor. I think that's something that your gut intuition can really tell you a lot about that.  25:05 - Lau (Host) Yeah, and be honest with yourself.  25:07 Like, take a checkpoint and say how much honesty am I willing to take? Can I put on a little bit of armor and be able to take the truth? I've had a lot of people say law, just be truthful with me. I'd appreciate it, because they're spending money and they're spending time, and so truth does not mean like kick my butt. It does not mean like rip me to shreds. It means be truthful about what your perception is, so that I can get better. That's all it is. You know what I mean. Absolutely. I love this Great conversation.  25:37 - Anne (Host) Yes, law. Oh, my goodness, wonderful conversation. So, bosses out there, we know, we know you can do it, but I want you to just give yourself some grace, listen to your gut and really find a trusted coach that you can work with and work through all of this, because it's not something that's simple and, more than likely, if you haven't been doing this for a few years now, you may not be as good as you think you are, and I mean that in the nicest way possible, I mean that in the most teacher-centric way possible. So give it a shot, guys. All right, yeah. So take a moment and imagine a world full of passionate, empowered, diverse individuals giving collectively and intentionally to create the world that they want to see. You can make a difference and you can find out how at 100voiceswhocareorg. Also, big shout out to our sponsor, ipdtl. You too, can connect to network like bosses. You guys have an amazing week and we'll see you next week. See you next week, bye, bye.  26:42 - Intro (Host) See you next week for another edition of VO Boss with your host, ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  27:09 - Anne (Host) Hey bosses, woohoo, I'm so excited to announce our third audition demolition coming up live September 27th and our uh, it died. Ugh. Oh, all right, damn it. Good morning, kiss me off. Kiss me off. That was good. I didn't know. F***ing sh**. Audition deadline the 20th. Okay, september 27th, all right, that's my problem. I just don't have it in front of my face, so that'll end up with bloopers.
Agent Relations
Feb 6 2024
Agent Relations
In this episode, we talk all about relationships with your agents! We provide insightful advice on timing your communications effectively, being respectful of the recipient's time, and staying top of mind by sending short, meaningful messages. Also, we stress the importance of following up and consistently being professional. In the latter part of the episode, we highlight the essence of open communication and mutual trust between voice actors and agents. So, whether you're a voice actor looking to break into the industry or an established talent seeking ways to enhance your networking game, this podcast episode has you covered. Join us as we bring you the premier business owner strategies and successes being utilized by the industry's top talent today! 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower series. I'm your host, Anne Ganguzza, and I'm here with my lovely, amazing boss, co-host Lau Lapides. Thank you, ann, awesome to see you today. Hey Law, yes, so awesome to see you too.  00:38 So the other day I was prepping for a new year of my VO Peeps group, where I have guest directors come in once a month to do online workshops, and the very popular ones are typically ones that have agents such as yourself and casting directors. And I was going through the list okay, what casting directors, what agents do I know? And there are some agents that I don't know but I would like to know, and agents that I do know that I've dealt with before, and I thought there has to be a protocol because I need to introduce myself to them. Right, and I know a lot of people when they want to get an agent, they have to introduce themselves to an agent, and so I thought it would be a good time to talk about protocol when working with an agent or reaching out to an agent or casting director and then maintaining a relationship.  01:29 - Lau (Host) That's a great topic. Let's talk about that. Yeah, absolutely.  01:33 - Anne (Host) So I'm going to ask you, because you are an agent, so tell me, what is your preferred method of? Let's say, a new talent wants to be represented by you. What do you recommend, or how do you prefer that someone reaches out to?  01:48 - Lau (Host) you Right, that's a great question.  01:50 I'm one of those people that is out in the world, so I'm not just at the office, I'm also out in the world.  01:55 So I'm speaking at conferences, I'm invited to events, I'm doing online training. I'm like all over the map and partly it's to educate and partly it's to meet new talent, and I make that very clear. I'm very transparent about that and that's a very New York LA sentiment for actors that if they want to meet casting and agents, they oftentimes will take classes, they'll work with those people in the training, in the conference, in the group, so that they can see a little bit of their work or at least get to talk to them, because I feel like a human interface is so much better for me than just getting an email if possible. So I love it when people are in a class, in a group, in a session, and they point themselves out, and that could be as simple as maybe they ask a really smart question or maybe they volunteer to do a read, if they're allowed to do a read, or maybe they put their contact information in the chat if it's online.  02:51 My point is I love proactive people because I know proactive talent are going to be much easier to work with than talent who's passive or shy or just unknowing or newbie and they're waiting for magic to happen. I love people who are partnering with me and creating magic on their own too, so I love when they reach out in person at an event, at a class, at a happening. Number one that's my favorite. If it doesn't happen that way, it's okay to email and submit. I welcome that and I need that because we're still growing our roster. However, I will say one thing Kiss it, keep it short and sweet. I get too many emails and I know you do as well that are three, four, five, six paragraphs long, telling me everything that's going on. Do it Even with someone. I know I can't get through it. I just don't have the time to read through that whole thing. Just one paragraph right and just throw in your links.  03:51 - Anne (Host) I think anytime you send an email these days, the shorter and the sweeter you can make it the better, the better. Every person has time to read a full page of email.  04:03 - Lau (Host) No, and I need to see it right up front, like we call it, above the fold. So if I get to the website for instance, if you have a website that's terrific. Anything you have online I just need to see it quickly. If I have to scroll all the way down or go to another page, it's hard because I don't know what I'm looking for and I don't always want to hear all of the animation, demos or all of the other kinds of work that you do. It's a great reference point to have, but I don't always need that. So targeting the person you are courting is really important. If I'm courting a commercial agent, the commercial agent just isn't going to be as interested oftentimes in your animation work.  04:40 They'll like to know you have it, because they'll consider you're working pro, but they may not represent that kind of work versus an animation production house. You have to have your animation demos with an S, not just one, but more than one, and that's got to be front and center. So I say target your market, know exactly who you're reaching out. To. Keep it short and sweet, kiss it. Keep it short and sweet and give them exactly what they're looking for upfront. If they want more info, they'll ask you.  05:08 - Anne (Host) Oh, I like that. So how do we know what information to send?  05:12 Because here's the thing, right, let's say, if there is an opportunity to meet them in an online workout or at a conference, that's a great way to get in front of an agent and I think that that has worked really well for a multitude of students I know that have gotten taken on a roster after they've appeared in a workout at VOPEAPS and also at conferences. I've seen that work out really well for people. But what if there are some agencies that maybe are not looking to fill their roster just yet, or maybe their roster is full but yet people want to introduce themselves and maybe make an impression? Is that a favorable thing to do and how should they do that?  05:48 - Lau (Host) Absolutely. And you have to remember just because you're in front of someone does not mean they're interested in working with you. It doesn't mean they're even interested in receiving a submission from you. So I do find the more I meet fellow agents and casting and producers, the more articulate they are. If they're on a panel or if they're doing a workshop, they'll tell you oftentimes the very straightforward people and they'll say hey, yeah, I'd like to see your submission, I'd like to see your work, or no, I don't give out my contact information. I'll check in with you in a couple of months if I need anything. So typically they're pretty articulate to say if they're comfortable you contacting them or not.  06:27 And if you do contact them, what exactly are you contacting them for? They don't fool around across the board. They wanna know exactly who you are and what you want. What are you contacting them for? Otherwise you're bothering them. You know what I mean. Like it's a typical letter that you would send out to any prospect in business. Like say don't give me your life story, no one cares. What they care about is why are you coming to me? Sure, what are you looking for?  06:53 - Anne (Host) And I think that it's very important to understand. Just as in direct marketing, I deal with this with the VO, boss Blast, right. I have a lot of clients that are like look, I sent out my marketing materials to all these people on the list but nobody's contacted me. It's very much a timing issue, meaning there has to be a need. It's not like you've submitted auditions right. When somebody's come to you with auditions, right here I've got an audition for the spot. There is a need, right. It's a demonstrated need that I've got a commercial I'm producing or I've got some sort of promotion that I'm going to produce and I need a voice artist or I need a voice actor for that. When you're direct marketing and kind of saying hi, I'm here, can I get on your roster you don't know at what time you're reaching right. Is there a need for you on that roster? And if not, it's gotta be one of those things where it's a gentle sort of inquiry into and, as you said, keep it short and sweet, because otherwise you are bothering them because maybe there is no need.  07:54 And I always go back to my old how do we buy? How do we purchase, how do we acquire things, or how do we get things that we need Right now? It's been a crazy holiday season, right? So I am signed up for all these mailing lists, right? And I get three or four emails a week from the same companies, but yet I don't have a need for anything that they have. But when I do have a need, I'm then looking at that subject line, I'm looking into the email, and that's a very important part of determining whether I'm going to read that email and then purchase or, let's say, entertain the option of having somebody on my roster.  08:34 So the timing has to be right, and so sometimes you could send emails and nothing happens, and that's very true, I think, with reaching out to Asians or casting directors, right. I mean, you may not get any response, and then you might be like, oh gosh, have I done the right thing? And I'll tell you that, the one thing that you want to do, just as in yourself, right? You don't want people to be annoying. You don't want to read a book because I don't have time to get through that book. It needs to be short and to the point and respectful of their time.  09:04 - Lau (Host) I would agree, oh my gosh, totally agree. And I would say, you know, it's the old FOMO thing. It's like keep top of mind. If they see you, enough, you're branding yourself, so you're seeing you they get to psychologically feel that you've been in business forever. Even though you've been in business for two years, they start to say, oh, they've been around, I don't want to miss out on just seeing quickly what John Smith is doing like and then they trash it. Great, that's what you want. So that then when they have the need, they think John Smith, I always get his stuff right. So it's that sort of keeping your finger on the pulse of what is happening in all of their worlds and not falling into that mindset that you and I speak about all the time, the narcissism of, like I'm ready to work, I'm here, why aren't they hiring me? Well, they don't need you.  09:51 - Anne (Host) Right, top of mind is so interesting for an agent, right, like I love that. We said you do need to be top of mind. So that means you reach back out, right. If you don't hear anything, you reach back out. But how often, law? This is the question. How often do we reach out Now for marketing and soliciting voice acting services?  10:09 I think you can reach out to somebody once, twice a month, three times a month, and if you give them the option to unsubscribe right For direct marketing, that's awesome. I personally think we should add that option to unsubscribe if you're reaching out too many times to an agent or a casting director, because that will tell you right away if they have a need or not, or it shows that you're considerate of their time. And I actually just kind of came up with this right now. I'm like gosh, that would be nice, a nice option, if you just threw at the end of your email just say hey, I would love to connect with you. Please let me know I'd like to follow up with you. Maybe not next week, but I'd like to follow up with you in a few months. If you would prefer that I don't, please let me know by hitting reply and that kind of thing.  10:52 - Intro (Announcement) I love it.  10:52 - Anne (Host) I think that would show number one, that you're considerate of their time. Number two, that you know how to conduct yourself professionally and not be a pain in the butt, because I know that when people send me unsolicited emails, I get annoyed. If there's more of them that come in the next day, or what happens in I have Gmail, it shows in a thread. So I see like, oh, you've sent me five emails already pretty much following up and I have not responded to you, so you would think take me off your list, right?  11:19 - Lau (Host) Right and I think that that's honestly. I think it's inferred nowadays that if I don't want to get your stuff, I go to the bottom of your email. I find my preferences, I find my M subscribe me or my assistant can do it in like 15 seconds. It's okay, I'm used to doing that. It's like that's part of our thing that we do these days. But most of the time I actually don't do it, unless it's a big box store or a huge corporation that I have no interest in at all.  11:42 I want to know what my talent's doing. I want to know what prospects are doing, and what we will say is we try to be really kind, both as the studio and an agency. So if someone comes in and they're sending me their stuff and they're not a good fit, we'll write to them, we'll let them know. We won't just let them hang in the balance. We'll say, hey, you're not a good fit for our roster right now. Could you please come back and check in in the next three to six months? Perhaps you'll have updated materials, perhaps you'll have a couple of cool jobs to share with us and we'd like to relook at that later which we would we would, and that's really nice of you, but not all agents will do that.  12:16 No no, they won't, and so if they don't.  12:18 - Anne (Host) I think that it's absolutely a professional thing to actually, in the email at the very end, just say I would like to contact you in three to six months Again, if that would be okay with you. If not, please let me know that kind of thing and that just shows that you are respectful of them and their time. And also don't forget, bosses, to really research the person that you're sending out to, like you should know like what is this agency specialized in? What does their roster look like already? Are you filling a hole in that roster? Because, again, there has to be a need. I have to have a need to buy from Old Navy that pair of shorts or that T-shirt.  12:55 - Lau (Host) I'm glad you said that Because so few people are Googling or going to websites Like you should be. Before you blast anyone, go to the website. Make sure they're legit, see where they're located, see if that's the market you want to cover. See the kinds of voices that they're working with. Now when do you fit in that whole realm? It only takes you five minutes or less to do that. And let's say you're going to paste. What I call pasting is doing a blast of like 50 or 100.  13:20 - Intro (Announcement) So spend a Saturday doing a little bit of research.  13:23 - Lau (Host) It's worth it, because what if they're interested in working with you, then you know nothing about them, right? You want to have some working knowledge if you meet with them or if you go back and forth with them. I also want to say any, too, because so many talent have a lot of reps, which is great if they're freelancing, if they're not signed exclusively, they should. Our agency is freelance, not exclusive, so we know they're going to work with six or eight or 10 different people. Sure, keep them straight, keep them straight. Here's what we found. We found a number of auditions that come in every couple of auditions have the wrong slate on them, with the wrong agency, because agencies, as we all know, on the national front, will get some of the same science and some of the same scripts and be very careful that you don't do.  14:11 We were really offended by that oh gosh, yes, I would be offended because number one, that told us they weren't playing it back and listening to it, but number two, that they would send that in. And number three is, like, have an awareness of like who's sending you what and who's doing what I'm just going to say.  14:27 - Anne (Host) Way to get yourself kind of blacklisted.  14:29 - Intro (Announcement) You know what I mean. We didn't do that, but we were making an impression when you do that.  14:35 - Anne (Host) And that impression sometimes lasts for a long time.  14:38 - Lau (Host) We won't forget that. We know exactly the people that did that and they didn't do it on purpose and we're not going to have any malice towards them, but we're watching them. If they do it again, they could be dropped, because we don't want to not hear that, because we're too busy. Send it out to a client and then it goes to another agency. Okay, so that's one thing. The other thing too is like when you sign a contract and I'm sure most of these places you're going to have you sign a freelance agreement of some kind. Read it. Some of the folks are not reading it.  15:07 And we've had a few people that don't have source connect and they're up for bookings and we're like wait a second, you signed her agreement. It said right, we've dropped a couple people over that, because we're like, we're not going to be at your home doing this for you.  15:21 You got to do it for yourself and that's sad, but it's like that's the nature of the protocol and etiquette scene. Oh, another question. We get to law. I don't want to offend anyone, so if I'm getting the same script from a couple different offices, how should I treat that? For us, it's very simple. For me, it's simple. You do my script. Well, some offices do say that they actually threaten the talent. I've heard that behind the scenes they will threaten the talent to drop them if they don't do theirs, which I don't like that. I don't like scare tactics. I would say it's up to you. You can either go with the first one that sent it to you for time sensitivity, just go with the first. Or, if they're coming in the same time, two or three offices, just choose the one you have the best for them.  16:01 - Anne (Host) I agree, I agree.  16:02 - Lau (Host) It's up to you. We're not going to be offended in any way. Oh, and the other thing I want to say too is please and I'm only talking for us, I'm not talking about every other agency, I'm only talking about MCVL Don't tell us you're passing on a job, just pass, because we could get 20, 30, 40, 60 emails saying sorry on vacation, sorry, I'm passing, sorry I'd be like it's okay, we got plenty of talent. We're going to be submitting for this, it's okay. I think sometimes talent feel like I'm being selected personally for this audition.  16:37 - Anne (Host) I feel like I have an agent who does select personally, and so if I can audition, they will get upset if I don't. But you would know that. See, that's the thing. You should know your agent enough. Exactly, you should know your agent enough.  16:48 - Lau (Host) Yes, we do that too. So if we have a hand selection, we'll say, hey, we chose you for this Exactly, or our producer asked for you and we did it. You would know that. Otherwise, just assume it's coming to a number of people, not just you, right? Unless you hear from them.  17:03 - Anne (Host) Well, I remember when I initially signed with you, I was like, look, if I cannot respond to an audition, you won't be offended, right, because I do have an agent. That will be like, no, why did you not respond? And you were like, no, that's entirely fine, that is up to you, and so it behooves you to understand or have a relationship enough with your agent so that you know about these things.  17:23 - Intro (Announcement) You know if it's appropriate to respond, Just ask Now look.  17:26 - Anne (Host) How do you feel about people keeping up with you on their latest accomplishments? I think new demos are always good. Hey, you know, I just produced a new commercial demo. I wanted to send it to you so you can have an update.  17:39 - Lau (Host) Yeah, they do it, annie, they do it, it's fine, our pros do it. Pros in the roster will do it. That they'll say, hey, we got a new demo or we just did a job for this, or whatever. Tim and I always give really positive feedback and it's really great Just to kind of know what's happening. I don't need that. If you're not represented by us, I really don't need that. What I would need is, clearly you're submitting to the agency. So every couple months, just send a nice little letter and have your website updated and that's enough. We don't need to hear every single thing that you're booking or everything that you're doing, unless it's so huge. Now we kind of have to know about it.  18:13 You know what I mean Just be careful how much time and brain space you try to take up of people that you're working with. Less is always going to be more. I also wanted to talk to you about something that recently happened with one of our roster talent quite by accident, I think, not intentionally and that was this person auditioned for a gig in September and the clients didn't make their decisions. They're now whittling it down and checking availability. So we put it out to the couple talent we're checking.  18:42 - Anne (Host) That's three months bosses. By the way, that can happen, just FYI, over three months. Yes, over three months.  18:47 - Lau (Host) Yes. And this person came back and said, yeah, I'm going to pass on this because it's not up to speed with the rate guidelines that I'm looking at and I'd feel more comfortable and I know this talent and their phenomenal right. And we came back and we said, listen, we have to tell you you already auditioned for it. You forgot about it. Here's the MP3 right here and you have, in essence, agreed to the terms that you auditioned for. That's not to say we're not ready and able and willing to go fight for some more money, which we do, fight for more usage, which we do. That's like innate with us to do that. And that talent came back because they're a fabulous person, and said, oh, I'm so sorry, I literally forgot. It's okay, I'll follow through, I'll execute, I'm available, I got my source connect. That's what we call a mensch in the industry. That's a good person. That's a person that says, okay, I may not move forward on those kinds of jobs in the future, but I already accepted those terms when I auditioned.  19:43 - Anne (Host) That we make really clear, like because we may not be able to get more money on that or more stuff on that, sure and it shows that you're working together in partnership, and I think that that is something that is so important for voice actors to understand that it's not a one way relationship. It really is a give and a take and you are working together in partnership to get this job. I mean, you're both there to satisfy the client and make some money, and I feel that if a voice actor is not gonna follow through or they're gonna all of a sudden become difficult and then start demanding I mean, look, I am all about getting a fair wage and getting fair compensation for our voices, and I think we've been fighting for that all along, and if you don't have belief in your agent that they are also fighting that battle for you right then maybe you shouldn't be together anymore.  20:33 I mean really.  20:34 - Lau (Host) I mean that's the job of the agent. I mean the job is not just to accept the terms and say, oh this is great whatever, but to say, okay, that's what we call leveraging.  20:43 So if we have a great talent that comes on because, remember, the talent is not seeing the relationship in the background that you have to assume there's this whole like a horse with blinders on, there's this whole thing going on that you're not privy to. That is, how well do we know the client? Can we go back and forth with them? Can we shimmy, which we always try to do? Tim is great at it and I try, on my end as well, to say, hey, we got you another 500 bucks and another 1,000 bucks on that one because they saw the logic behind it or they saw it was difficult to get the talent for it. But the truth is I know the truth is non-PC, but the truth is, if this talent decided not to do it, I would still love this talent because they're awesome person and fabulous, but we can replace them in a second. That's just the truth of it.  21:31 I have a hundred people in that category right now, ready to sort of kill nuns to get that job. So it's not something that our agency would be willing to give up. So it's a balance, is what I'm saying? Like, we wanna be fair to the talent, we wanna be fair to the client, we wanna have good working practices, we wanna come back and do more work. So we're pushing. We're always like pushing, pushing, pushing. But sometimes you have to stay and you have to make the decision if you're gonna move forward or not. And it's okay. If you don't, there's other talent who will.  22:02 - Anne (Host) Absolutely Another great discussion. So I think always important to really just get to know your agent, get to know your manager and really educate on the agency. Educate and really be a human being. I think Just be a good human being because that's really when it comes down to it. We are interacting with human beings and we both want a positive experience as a voice actor and as an agent.  22:27 - Lau (Host) And if you do get a manager, I would say make sure the manager knows your agencies and works well with them. You don't wanna hide people under the rug, you wanna have a team, have a team approach. A lot of people feel like if they tell me about their other agencies they're cheating on me in the marriage and I don't treat it that way. I feel like you're making a viable career that makes me happy. That you book something somewhere, it's great. So have that team approach Makes you more marketable for you actually.  22:53 - Anne (Host) So yeah, for sure. All right, bosses, simple mission, big impact, 100 voices, one hour, $10,000 four times a year. Bosses, visit 100voiceshoocareorg to join us and big shout out to our sponsor, ipdtl. You too can connect and network like bosses, like Law and myself. Find out more at IPDTLcom. You guys have an amazing week and we'll see you next week. Bye.  23:21 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  23:51 - Lau (Host) And it's 4th of July. I noticed that I have no idea why.  23:54 - Anne (Host) Move your mouse. Maybe that's so funny. I don't have a mouse.  23:58 - Lau (Host) Oh, my God, that's so funny. I'm back. I don't have any mouse. This is amazing. It's almost like your screen.  24:03 - Anne (Host) It's almost like your screen is going to sleep or you're making it Going to sleep.  24:08 - Lau (Host) Yeah, or you're making it explosive, I'm making it explosive, I love that.
Work From Home
Jan 30 2024
Work From Home
Anne Ganguzza and Tom Dheere, discuss fresh strategies to balance work, health, and personal life while excelling in the voiceover industry. We share our trials and triumphs in navigating the voiceover industry from home. We open up about the challenges we've faced transitioning from a structured office job to the freedom of working remotely, and we discuss the importance of creating our own systems and structures for success. Tapping into our entrepreneurial spirit, we delve into time management strategies that have kept us afloat in the world of self-employment. This episode is chock-full of practical tips and insights. So get comfy and join us as we demystify working from home in the voiceover industry. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VEO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VEO Boss Podcast and the Real Bosses series. I'm your host, anne Gangusa, and I'm here with my real boss co-host, mr Tom Dheere. Hey, tom.  00:32 - Tom (Co-host) Hello, hello, hello, hello how are you, I'm good, how are you?  00:35 - Anne (Host) I'm excellent. You know, Tom, I dressed up today just a little bit. I still got a little bit of sparkle going on here and if you're just listening to this, bosses, you'll just have to trust me on this. But I did dress up, and you know that's very unusual, tom, because I work from home. And I cannot tell you how many times I'm in the booth here in my sweats and t-shirt and shorts, or whatever it might be.  00:58 And that's one of the advantages that I really love working from home. But I'll tell you what. I've known a lot of people that work from home and it can be a real adjustment. I think we should discuss that and let's talk about what it means really to work from home, because sometimes it's really hard to be productive or sometimes it's hard to stop working.  01:17 - Tom (Co-host) Yeah, that's one of the biggest challenges for people who are transitioning from being in a full-time or part-time environment, possibly for decades, and then coming home and then working from home. One of the biggest challenges is that if you get a job and you someplace you go to whether it's an office or a restaurant or a bank or wherever that you're working you have a set job description with set hours and you're supposed to do this then and that then, and this is when you can have a lunch break and this is when you go home and this is how much vacation you can take.  01:48 - Anne (Host) Yeah 95.  01:49 - Tom (Co-host) And a lot of people are like, oh, I hate it, it's so oppressive, da-da-da. But then they come home and then there's zero structure, there's almost no job description.  01:58 Apart from auditions and bookings, there are no deadlines. So at first the newfound freedom is very liberating and refreshing, but then they're like I have no idea what to do. I have no self-discipline, so I'm kind of all over the place. And to your point, and since I don't have any set hours, some people are working two hours a day, some people are working 14 hours a day, and neither of those are particularly good. Obviously, working not enough is not good, but working too much is not good either.  02:25 - Anne (Host) So, yeah, the struggle is real. I'm in that category, yeah.  02:28 - Tom (Co-host) Where I tend to work those 14 hours?  02:31 - Anne (Host) Yeah, I try not to, but it's very difficult. And there are some people who just it's not conducive to just joy, bringing joy to them, because they find it so hard to either turn off or to focus or to concentrate to get things done or they need that social aspect of being out in an office. I know that my husband was working from home for a good couple of years. He is now again working from home and he's much more attuned to it. He's much more adjusted to it. The first couple of years he was working full time from home he hated it and I know that for me, working full time from home was a big adjustment. I mean, it took me a good year or two to get used to it. I think I was really like okay, so when should I like market? Okay, I've got auditions to do. I know I can do that. Now what do I do?  03:23 I was also still trying to grow my business, and so I think in the beginning I wasn't as happy because I didn't have any direction, I didn't have any guidance, I didn't know what I was supposed to be doing and I thought maybe there is a formula right. Is there a formula for success in working from home?  03:40 - Tom (Co-host) There is. The problem with it is that everybody has to build their own formula. Everybody has to create their own systems and their own structures. I talked to my students about systems of thought how to think about what you're supposed to think about and systems of execution what's the practical application of your systems of thought? And there's so many different parts to it. I basically break it down into time management and workflow how to manage your time and then how to develop systems to do all the things that you need to do. Time management is very, very tough, especially if you're going from a job job a nine to five job where all the time management is taken care of for you for the most part because this is your hours, and you have to do this within this amount of time, and either you get it done or you don't, and if you don't consistently enough, you will no longer have that job.  04:32 That's it.  04:33 - Anne (Host) You know what I mean Exactly.  04:35 - Tom (Co-host) So, understanding how to prioritize and understanding how to focus, those are the two big things. What is more important than other things and how much time should you spend on it? And how to be able to maintain mental, physical, logistical focus on any given subject marketing, billing, audition, booking, balancing your checkbooks, invoicing you know all of that stuff.  04:58 - Anne (Host) Well, let's break it down in terms of your business, Tom. What is your first priority on any given day?  05:03 - Tom (Co-host) Health.  05:04 - Anne (Host) My health. I like that.  05:06 - Tom (Co-host) Understanding that if I am not physically, mentally, spiritually, psychologically, emotionally in good shape, I will not be able to engage in effective time management, and the rest won't matter.  05:17 - Anne (Host) That's actually really an excellent point. Thank you.  05:21 - Tom (Co-host) The third part of it is what are the things that I need to do 24 hours a day to maintain optimal health? Obviously, some days are better than others, some weeks, some months, some years are better than others.  05:31 - Anne (Host) Sure, I got you there, yeah.  05:34 - Tom (Co-host) It starts with and this is a big one, for a lot of people is waking up in the morning. When do you wake up in the morning? Some people are night owl, some people are early risers, and all of that is fine, as long as it's like oh, I'm not an early riser, I'm an night owl. You get out of bed and start working on stuff at like two in the afternoon and then you're done at four.  05:58 - Anne (Host) You know what I mean, unless you had the six hour work week.  06:00 - Tom (Co-host) Yeah, Getting up exercising if that's what you need to do, having a good breakfast for a lot of people, showering, cleaning yourself up getting dressed getting dressed on some level. Making the bed and making the bed, making the bed's big for a lot of people. Our friend Corey Snow, voice actor. He puts on a tie Because it mentally prepares him for his day.  06:20 - Anne (Host) Yeah, absolutely, well getting dressed up and putting makeup on helps me to just, you know, okay, I'm prepared now and I'm ready to go and exercise, of course, now, but that was not the case. As you said, some years are different, right? I mean that was not my priority during the pandemic, which it should have been but it wasn't. But things evolve and change. But now I find that I need to get up and do that Because and sometimes it's exercise after the day is done, because that helps to really relieve stress.  06:47 - Tom (Co-host) Helps you decompress? Yeah.  06:49 - Anne (Host) So it really kind of fluctuates a little bit for me. But yeah, I love that health being number one for you. And what would be your second priority, would you say after that?  06:58 - Tom (Co-host) The structure because, like I said, without the good health you can't operate within a structure. Structuring your time, getting up at roughly the same time every day is extremely important, and then setting up a system like, for example, roughly between 7.30 and 8 am every morning for me is auditions.  07:17 I get as many auditions, as done as I can between 7.30 and 8. That's between the pay-to-play sites, my agents and manager auditions myself, marketing, regular clients auditions. I do as many as I can, so sometimes I sit down, do that and then shower and get dressed and have breakfast.  07:31 - Anne (Host) Sometimes I do it in the inverse, depending on timing of the auditions are all so based on timing. Now I have agents that like to send it around 6, 5 and 6 o'clock and I try to get them done that night if I can, if I'm not too exhausted. Just because if I wait until the morning, I will have a morning voice, which is kind of cool in certain instances.  07:50 But I might need to do some warm-ups to get rid of that voice. But for me right now it's funny because years ago I would never have said this. But right now I am preferring my morning voice. And so I will prioritize my auditions to do the ones that I feel will call for a lower voice first.  08:08 - Intro (Announcement) I do that too Before.  08:08 - Anne (Host) I go ahead and do a series of a bunch of them.  08:12 So, that's very interesting. So, yeah, auditions I think the things that you cannot always depend on being at a consistent time, because auditions for me come in at different times all the time. But I like how you have a period in the morning where you can do those auditions that are not necessarily like I feel like all of my auditions that from my agents I feel are more timely, where I feel like I might have to respond to them within a certain amount of time, and maybe I can't wait an evening or a morning, but certain other ones I can wait, and so I put it in two categories. So I have a specific time, like I like, in the morning, to do auditions, but I also, if anybody needs them right away, I will have to respond right away.  08:51 - Tom (Co-host) Oh, of course, and I tend to batch them. So when I sit down at my desk in the morning at 7.30, I see what I've got, I prioritize and I do the warming up the voice based on what it is.  09:01 But then I'll probably do another batch, like right after lunch, unless there's one, and then maybe I'll do one or two at the end of the day around four-ish but usually by then my voice is kind of like it's not great because I auditioning all day, I've been booking all day, I've been working with students all day, so around four o'clock I'm kind of like on my way out vocally.  09:22 - Anne (Host) That's typically me too, because I've been yapping all day either coaching or doing auditions, and then, yeah, I have to be very careful. Sometimes I choose not to respond to auditions until the following morning when I have more energy because my performance is going to be better.  09:36 - Tom (Co-host) Right and my next priority to actually get around to answering your question. I like to manage my finances.  09:42 - Anne (Host) Next Okay.  09:43 - Tom (Co-host) I like to balance my checkbook, pay my credit card bills, generate any invoices that I need to, reconcile any invoices that I need to. I like to do that first, Like I do my auditions. Then I like to do my finances because, well one, it's the easy to check off boxes, but also I don't want to have those tasks lingering in my head while I'm doing my other things, like my marketing or auditioning or booking or working with students.  10:11 I just like to be like okay, all of my financial stuff for the day is done, it's out of the way it's over here because I know it has a very strict beginning, middle and end balance checkbook, pay credit cards, generate invoices, send invoices, reconcile invoices.  10:26 Sometimes it takes five minutes, sometimes it takes a half an hour, sometimes it takes an hour. But I like having all that done because I want to allocate the creative energy when it's time to get creative or work with students or do the booking. So I like to kind of get that non-creative stuff like done out of the way. You know what I mean.  10:45 - Anne (Host) Now for me I hire an accountant, so my accountant takes care of managing the balancing, which for me is just makes me very happy. She's been working with me for about 10 years so she knows pretty much the categories. But we do meet when we need to and we also have a once a month kind of standing meeting where we make sure everything is synced up and she understands, like if there's any bills that are outstanding and I'll have to check on them and that sort of thing. So my accounting part, for me it takes a little less time, just because that's not one of the things that brings me joy. It brings me joy. I know it does. I know it does I?  11:21 love to do it and I totally get that and it brings my account and joy too, because she loves doing stuff like that. But yeah, and this is a daily thing for you. Do you have to do it every day or no, not every day.  11:32 - Tom (Co-host) I'd say solidly twice a week, once earlier in the week or once later in the week. I mean, I used to say that a project isn't done until the invoice is sent and I used to be very disciplined about sending the invoice as soon as I send the audio files.  11:45 - Intro (Announcement) I don't do that as much.  11:47 - Tom (Co-host) It depends on the gig, obviously. If it's a long form gig or a long term gig, you know if it's an audio book or something like that. But if it's like a quicky explainer video that may require a retake or two that I'm not gonna charge for, I'll just whip it up and send it off. You know what I mean. But sometimes I batch them. Sometimes I'll wait a couple of days and do all the credit cards Because if I'm reconciling invoices, I'm updating my checkbook. You know they're all related to each other. You know what I mean the bills, the checkbook and the invoices. I'd say twice a week I'm probably doing that financial stuff.  12:18 - Anne (Host) Sure, well, the nice thing for me is that I live by my calendar. I live, live, live by my calendar, especially with students and coaching. So I have days that I coach and hours that I coach, and different coaching happens at different times, and so I know when I can set aside time to. You know, I have to go to the doctor or I have to do things like get my hair done or do my nails, and they are in certain days where I'm not working with students. And thankfully I work a lot of non-broadcast stuff so that I have some time, so that if I am in the middle of getting my hair done I don't have to audition or respond right away. I have a few hours.  12:53 I'm always able to like finagle the schedule of when do they need a job done by around my other schedule. But understanding my calendar and having it that consistent is important for me. To have a schedule like what I can make consistent, I think is beneficial If you can make something consistent to make it consistent, because then it starts to emulate, kind of like okay, I can expect to be coaching during this time or I can expect to be doing auditions. For the most part during this time I can expect to be marketing at this time and that makes it easier, I think, to manage the time and focus as well.  13:27 - Tom (Co-host) I agree, I am a huge Google Calendar person, are you? I call her Google.  13:30 - Anne (Host) Calendar Google Calendar.  13:31 - Tom (Co-host) You're a Google Calendar.  13:32 - Anne (Host) Google.  13:33 - Tom (Co-host) Calendar is the best. You want to talk about a great time management skill Like. Here's just a little secret bosses, mm-hmm. Right here. This is my monthly action plan. Everything I know that I'm going to do in November priority tasks broken down into Catch for Tool, technique, marketing and Health. Taught to me by Dan Duckworth of Voiceovers Unlimited, who has since retired one of my teachers.  13:52 - Anne (Host) Dan Duckworth. I remember Dan Duckworth, absolutely Wonderful human being.  13:57 - Tom (Co-host) He taught me so much. So one thing that I do is I take all of these checklist items, I put them on my google calendar. Now, that doesn't mean I have to do that that minute, but the nice thing is that I can kind of slide it around.  14:09 Oh yeah so, like this is a new thing I've been doing lately is like I'll take all of these and I'll schedule them after like 4 pm, so to be like Monday I'll be like, okay, I did my auditions, I did my finances, did whatever. It's like okay, so what do I have Dan here? Okay, I've got these things. So I'll just start oh, I'm like, oh, I'll do this one, I'll drag it up to nine, to nine, thirty, and I'll do it, and it's like done. And then I'll be like, oh, what else can I do? Oh, nine thirty to ten, oh, I'll drag this one up, I'll do it and it's done. I use that to kind of slide everything all over the place.  14:40 Now there's certain things I know like. If my blog comes out on a certain day, I want to promote the blog on social media that stuff does not move.  14:47 It'll definitely get 100% done that day, but I know between nine and noon I'll probably do it, but with the other things that are less time sensitive, it needs to be done at some point during the month. I'll front load my google calendar with all of this stuff and then I'll just start sliding everything around because you never know what your day is going to be like. You never know what auditions are going to come in, or bookings are going to come in, or the cat's going to explode the washing machine is going to break down Absolutely.  15:13 - Anne (Host) And that's what's so different about being your own business, running your own business and being an entrepreneur is that you don't always have like a predictable day, and a lot of times you don't know when is that job coming in and now, how long will it take you to do that job? And then how are you going to rearrange that around the other stuff that you have scheduled. So there's a lot of, I would say, time management. That is, tom, as you mentioned, so very important to do when you are working from home and working for yourself.  15:42 - Tom (Co-host) Yeah, yeah, the other big one is understanding workflow. I break it down into physical workflow, digital workflow and mental workflow.  15:50 A lot of what we just talked about is a lot of the mental workflow. The aforementioned Dan Duckworth taught me. The five categories of my voiceover business are exactly what you saw in the action plan Cash flow tools, technique marketing and health. So when it comes to managing your workflow about all the physical things you need to do through your day, right over here Are five binders and they're labeled cash flow tools, technique marketing All the physical stuff that I need for all of those invoices in cash flow, warranties and manuals and stuff is in tools. All of my acting lessons and stuff the vocal exercises and techniques, so on and so forth Are in those binders. So that helps my physical workflow. Also, having everything in the same physical place On your desk consistently Develops your muscle memory, so my calculator is always right here. Yes, I use a calculator. It's an old school calculator, but it's just like the Like.  16:42 I'm really fast at it and I know my right hand. It's always like right there when I'm bouncing the checkbook or adding stuff up, sure, and making sure that my pen jar is over there and my audio interface is over here. My phone always hangs out over here, my mouse always hangs out over here. Develop muscle memory. Your body likes to do things over and over again. It likes the repetition. So Can you see a? Logically, I don't think that's a word, but like, a big part of your time management and workflow is training your body to know that the same things are in the same place. So every time you're going to do a thing, you reach over here and it's there, sure.  17:15 - Anne (Host) And I'm going to kind of tack on to that, though, is understanding how you can become more efficient in your workflow, and for me, I just discovered dictation I knew dictation existed on the Mac, but I'm having like with auto correct these days.  17:29 Sometimes it completely rearranges my word and it gets very frustrating sometimes when I'm typing and so I'll just hit the function key twice and I'll just start dictating and it's surprisingly accurate and it really really helps me to be quite a bit more efficient and I know we've talked about this before on a podcast, but something simple like chat Gbt can help me to write emails to my clients. It is one of the biggest helpers that I have. Like, I think trying to write a professional email to a client sometimes takes me some time to think of the right words, whereas I can use a chat GPT to help me reframe some bullet points and frame it a little more professionally and, using those tools as they exist to help me become more efficient, it really really helps my time.  18:15 - Tom (Co-host) AI has a lot of benefits when it comes to being sort of a virtual assistant for you. I'm a hyper right fan myself. I actually don't use chat GPT. I discovered hyper right and it's good for all the stuff that you just mentioned. It's also a good like blog assistant. It helps you clean up blogs. So, like I'll record my video strategist blog, I'll record it, videotape it and then I'll use Google's hyper right. Hyper right, yeah, and then I'll use Google's. See, I'm going to write that down now. Hyper right, hyper right.  18:44 - Anne (Host) I use copy AI. Oh, there you go, yeah.  18:46 - Tom (Co-host) So I record my blog and then I use Google's speech to text to transcribe everything that I said, and then I copy and paste that into hyper right to help clean up all the verbiage. And then, once it all gets cleaned up, then I ask it to help me come up with a good title. That's nice, and then I can use it to come up with that short description which we embed inside the blog itself For searchability reasons.  19:08 - Anne (Host) So, yeah, yeah, for SEO, and I use a program for this podcast called Podium, that you can upload the MP3 and it will give you the show notes, it will give you takeaways, it will give you, you can even generate a blog on that.  19:22 - Tom (Co-host) I'm writing that one down.  19:23 - Anne (Host) Yeah, podium is good. It's a paid subscription, but I'll tell you what it works really well. I'm very pleased with it. You can also create video clips if you want, but Riverside, as most of you know that I use to record this video and the separate audio tracks also has a really great built in AI functionality to generate short clips, and so that has really impacted my workflow in a positive manner. Now there's always the and tweak, the and touch Sure, which I find that I still have to put in on the AI generated stuff. But as we speak, the tools are getting better and I'm not a hypocrite thinking oh my God, ai is out to ruin us and ruin our industry. I'm using AI to make my business more efficient and, including Tommy, you and I have talked about this including exploring having our own voices and being able to use those for our clients who may want to use those and make them available so that we can have a passive income stream.  20:19 - Tom (Co-host) We love passive income streams.  20:21 - Anne (Host) That, we do, that, we do, yes, we do.  20:24 - Tom (Co-host) There's another thing I want to talk about regarding workflow, which is digital workflow. Not just what we talked about, but I use Dan Duckworth's five categories of your voiceover business with my email. So I have Outlook and Gmail and they're synced, and I organize all of my emails into cashflow tools, technique, marketing and health.  20:41 - Intro (Announcement) So when I'm done with an email, it goes into one of those five folders with various subfolders.  20:46 - Tom (Co-host) And just looking at my browser right here I'm on Google Chrome.  20:49 - Anne (Host) So do you delete email? That's my question. Do you delete any email?  20:52 - Tom (Co-host) Oh, I delete emails all the time but I also keep an eye on the ones that when I'm like done with it, but I want to keep it, you know it goes into the folder which those five categories Plus. I have a category for the bio strategist, I have a category for clients and all that stuff. Also, I've got my Chrome browser right here and I've got on the top of the bar bookmarks, bookmarks. And guess what they're labeled? Dan Cashflow, tools, technique, marketing, health.  21:14 - Anne (Host) I love it. That makes sense.  21:15 - Tom (Co-host) So all of my social media sites are in marketing All the. Ai stuff is under tools. All of my like pronunciation guide websites are under technique, so on and so forth, and I've got one for my comic book, I've got one for video strategist, I've got one for, like, my hobbies and personal stuff. So I know that, like any time, I'm thinking about any part of my business physical cashflow binder, email cashflow folder browser cashflow bookmark folder, exactly bookmark.  21:41 - Anne (Host) Yep, talk about that muscle memory Email absolutely.  21:44 - Tom (Co-host) It's like creating sort of a digital muscle memory for me, so I don't have to reinvent the wheel.  21:49 - Anne (Host) Yes, and automated for your email as well. I have lots of rules and filters. So if it comes into a particular email address that goes into a particular folder. So, there's lots of ways that you can become more productive with your digital tools Absolutely. Now let's talk about focus, because focus, I think, is a huge stopper of productivity, especially social media.  22:13 - Tom (Co-host) Yes, well, first, everybody just grow up. You know what I mean. Put your big pants on your big pants, people, and you're doing grown-up stuff. Nobody's watching you, so you know. So that's my short, obnoxious answer.  22:25 There's obviously an element of truth in that, but a little more realistically, I know that I have certain things that I need to do and I have a certain amount of time to do them, and cool like the auditions obviously are deadline-driven. You know what I mean. You need to balance your checkbooks, you need to do your gigs and all of that stuff and everything else is kind of like up in the air. So I use Stephen Covey's four quadrants Quadrant one, focusing on that which is important and urgent. Quadrant two, that which is important but not urgent. Quadrant three, that which is urgent but not important. And then my favorite quadrant four, doing things that are neither urgent nor important. I don't think about it anymore. It just kind of happens now because I've developed this mental muscle memory.  23:09 - Anne (Host) Did you used to have to write that? I used to. Okay, okay, gotcha.  23:13 - Tom (Co-host) I used to have to do that. But understanding that what's the most important one, which is quadrant two, that which is important but not urgent, which is all of the long-term investment stuff in relationships in general, and part of that involves marketing. Marketing is always a long-term, non-urgent thing that you need to do and that's a thing that people spend way too much time on in the wrong way wrong, whatever that means, because that's a very individual thing. But understanding that playing around with my accounting software or endlessly organizing my contacts on my CRM are not urgent, they're not important, but I do them, or I used to do them, because it would make me feel productive and feel professional and that's just an abject waste of your time.  24:02 So understanding what's a waste of your time and what isn't a waste of your time, what needs to be done now, what needs to be done later and what never needs to be done at all.  24:10 - Anne (Host) Absolutely. I'm going to say one of the biggest time sucks is social media.  24:15 And I literally will just not open up any Facebook window or any Instagram. My phone is not. I'm not looking at my phone. For that reason, I only have windows open in my browser that I need to have open and I have a dedicated time for social media.  24:32 It don't always stick to it, but I have to be fairly rigid with my social media because I just have too many things in the day to do and I know that before, when it wasn't just such chaos, it used to be a thing that I could oh, let me check my email now. Or let me check my Facebook posts here, or let me check my Instagram here. It used to be something that I could just free form. But I can no longer do that with my schedule and remain effective and remain efficient in my business. So it may seem like I'm not as interactive as I used to be in social media, but I weigh the pros and the cons of that right, like how much is being on social media, engaging in social media? That is a thing that I must do. That is a specific time. Just browsing social media that's something I do after work, in my free time, and typically that happens now while the television is on and I find that I'm looking at my phone more than the television.  25:30 - Tom (Co-host) Yeah, I find myself doing that too. Sometimes I find myself with the television and my phones here, and then I've got my tablet over here on a little tripod stand and. I'm playing a game. It's like, oh geez, I've got three screens in front of me and I'm not paying proper attention to any of them.  25:44 - Anne (Host) To any of them. Yeah, exactly, and then I just fall asleep, because then I'm usually just exhausted.  25:50 - Tom (Co-host) Yeah there are apps where you can limit your social media use. So if you are early in your voiceover journey, you're home for the first time and you just find yourself doom scrolling on Instagram and stuff. You can set it up. So either it'll set a time limit or it won't let you look at it at all at certain times of day and that may be something you need to do. It's sort of the put the padlock on the refrigerator if you're on a diet kind of thing, Like sometimes you need to do that sort of stuff, Set yourself up so you can't do it.  26:21 Yeah yeah, absolutely.  26:23 - Anne (Host) So what is the biggest complaint from your students that say working from home sucks? I mean, has anybody actually come to you and said working home sucks? I guess I just need, I don't know how to manage my time. Or is that a common thing, or is it just? Oh, it's so common, so common.  26:39 - Tom (Co-host) I say it's funny because I have all of these videos that I sell and I have all these speaking engagements, conferences and courses and whatever, and anytime I say the two we're time management someone invariably goes oh my God, I suck at that. I need so much help with that. Please, please, please, help me with that. That is a epidemic in the voiceover community because, most of the time, because they came from a rigid nine to five structured environment. So, yeah, time management is something that people are often sorely lacking. Coming in and I think we just covered a huge amount of tips and tricks and strategies but also understanding mentally the what and the why about it, not just the how. I mean Google Calendar and blocking your social media apps are one thing, but that's only good. As the. I'll put it to you this way Ann Greg Iles, great author. He wrote maturity equals impulse control.  27:33 - Anne (Host) Interesting.  27:35 - Tom (Co-host) So what it really comes down to is how much impulse control you have, and if you lack an impulse control, that means you are, by definition, immature. So if you want to be an effective voice actor, you need to be a mature voice actor, and to be a mature voice actor is to have effective time management and workflow skills.  27:53 - Anne (Host) Well, I have been schooled, dear, I have been schooled. I love that. I love that. You know, tommy, you bring this kind of old school mentality, but I think it's something that we need to really be effective and grow our businesses. Because how many times you're right, I have no control, I'm on social media, I'm not focused, I'm not getting any work. Why? Why? I think really getting yourself disciplined in some fashion, at least during your work day, as you would if you were sitting at a company, is imperative, I think, to really running a successful business at home and making your work at home life suck less. Ha ha, ha ha.  28:30 - Tom (Co-host) Way to bring it home. There you go there you go, good job.  28:34 - Anne (Host) Wonderful conversation. I'll tell you what bosses do you have? A local nonprofit that is close to your heart? If you do, you can visit 100voiceshootcareorg to learn how. And IPDTL. They are our sponsor we love. Ipdtl helps us connect and network like bosses and become efficient work from home, sucking less employees of our own businesses. So find out more at IPDTLcom. You guys have an amazing week and amazing productive, efficient, wonderful work from Home Week and we will see you next week. Bye.  29:09 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission and Coast to Coast connectivity via IPDTL.
Finance 101
Jan 23 2024
Finance 101
Intimidated by the daunting world of finances, specifically in the voiceover industry? Tag along with the BOSSES as we demystify the intricacies of money management. Our banter-filled conversation is set to shine a light on the critical role of financial discipline, understanding taxes, and the art of investment categorization for your business growth. We provide crucial insights on all things expenses - from domain names and web hosting to the nitty-gritty of audio editing software. We also tackle home studio costs and the relevance of physical inventory for product sellers. And for those lean times, we've got you covered with our practical strategies that ensure you stay on top of your game. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VEO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VEO Boss Podcast and the Boss Superpower series. I'm here with my superpower boss co-host, Lau Lapides. Hey hey. 00:30 Lau. How are you? Hey, I'm fab. How are you? I need to activate my accounting financial superpowers because it is a new year and I've got a business that I want to grow and I need to make some investments and I need to really, I think, get my finances in order. So I think we should talk. I know people hate talking or even thinking about finances. However, I think we need to discuss what could be on the agenda for your business this year and how can you financially prepare.  01:09 - Lau (Co-host) I love that, and if we don't understand our status with our money and we don't have a good relationship with it and we don't have trust with money and we don't know how to treat it, then we will not have financial discipline and therefore not have the cash for the investments we need to make throughout our year. And I speak about that at every level. I mean, if you're making millions, even more so because I know colleagues of mine that are millionaires that are busted by the end of the year because they don't know how to save, they don't know how to spend, they don't know how to invest.  01:43 They're used to being managed by other people, and I think management is wonderful when you're at a certain level, but it can also be a curse and take a lot of that micro management over you and then you're left with like, wow, how do I live life? How do I earn money? What do I do with it?  02:01 - Anne (Host) Absolutely.  02:02 I've always tried to be so independent, just in my life and financially independent as well, and so it really behooves us as business entrepreneurs to understand even if we do let's say, I always talk about my accountant and the best thing I ever did was outsource my accounting but you also need to have an underlying understanding and concept of financials so that you can direct your accountant or also understand where's your money going, because maybe sometimes your accountant I don't know maybe they're taking it or maybe they're putting it in place is that you're not familiar with. So not that I want to infer that there's anything shady going on, but hey, we want to be educated.  02:43 - Lau (Co-host) Yes, I also want people to think let's talk taxes, baby. Oh yes, I am not an accountant, my husband is.  02:50 I do not get into that, but I will say running businesses, as you know, Annie, everything at the end of the day, whether it's quarterly, whether it's annual, you have to put you know one of the first things we say and we're fairly conservative fiscally my husband and I we joke. We say, oh, we just got a ton of money and that's awesome, what are we going to do with it? Put it away. I'm going to say I'm going to put 50% of that away from taxes for the next quarter and I'll say good move.  03:16 - Anne (Host) And I'm so glad that you brought that up. As a matter of fact, for the next three months I have a certain amount of money that is coming out because it might escort. I need to pay myself, and so I need to pay myself. I need to prep. So by the end of the year I'm not going to be paying tons and tons of money and taxes.  03:32 - Lau (Co-host) And has that ever happened to you? Because that happened to us a couple of times. It's devastating.  03:37 - Anne (Host) Gosh, when I first started off in voiceover and I started making money and I wasn't prepared, right At the end of the year I was just like, yeah, I'll do the taxes at the end of the year, put it off, put it off, put it off. And then, ultimately, at the end of the year I was like, oh, my God, I owe. And then it was like, oh, I don't just owe a little, I owed a lot. And then I was audited one year. I'll be very frank in telling you that?  03:58 Not because I mean, I wasn't doing any funny business, but literally sometimes you're a small business, right, and a lot of times if you are making claims, they want to substantiate those claims and make sure that you're doing your taxes properly.  04:12 So it was a random audit. Actually, I was audited twice. I passed both audits with flying colors. As a matter of fact, the last audit they owed me. So it really goes to show that I was prepared, and thank God I was prepared.  04:24 Again, like I said, I don't wait until the very last minute and I don't know if I was intending for this episode to be talking about taxes the whole time, but it all comes down to the end of the year, right when you got to pay your taxes. And so you have to understand, like, where is your money going, where is your investments going, what costs do you have? And I think that's super important, what are your costs and what is your income coming in? And you should be looking at your profit, your PNL statement. What is a PNL statement? I have people like I'm not even sure what a PNL. It's a profit and loss statement. So that is something that you should be familiar with, and if you're not, we're here to kind of talk to you about the basics at least. I'm not a financial advisor. However, I can share my experiences and I can tell you how important it is to be educated and to understand that there will be investments and you need to categorize those investments and you need to categorize your profits.  05:19 - Lau (Co-host) Yes, and at the end of the day, even though we don't want to talk about taxes the entire time, we're not on a barter system. If IRS comes, they're not going to take a cow right. They want money, they want cash. So, just being honest, having integrity about your business, just doing everything by the book, being very careful, having a bookkeeper, having an accounting team having the people you need on your side couldn't be more worth.  05:43 It just couldn't be. But let's talk about money in terms of, like, fixed costs. Putting together your understanding what are my fixed costs versus my movable, shakeable, flexible, variable costs, which do vary month to month? How do you set it up, Annie? When you set that up?  06:01 - Anne (Host) Well, I don't remember which episode it was, but I did touch upon this at one point. In terms of fixed costs, like for running your business, there is the cost of I'm an S corp, so I have to pay a certain amount of money every year right to maintain that license, and so I also have to make sure that things that it costs for me to run my business so not only the cost of the business itself, which I pay to the state or I pay to the federal government I also am paying things that would be like my website, my web hosting right. That is something I pay on a monthly basis. That happens each and every time. So those recurring costs I found to be well managed, number one by my accountant and it's categorized in my system.  06:46 But also I downloaded an app. I pay for this app on a monthly basis called Rocket Money, and Rocket Money will go out and grab all your subscriptions, cause a lot of times you can be subscribed to things that you forget about. This is the new way of doing businesses those subscription models which I pay monthly for my domain names, for my web hosting, which is the place where I host my websites, kind of think what else, my subscriptions to my audio editing software, twisted Wave or Adobe Audition. I also pay Adobe because I have Adobe Acrobat, the Adobe Suite that I pay for. Goodness gracious, this is so much, and I pay for a lot of things too, like my Riverside subscription. Right, this is what we record our podcast on. I pay for my Zoom connection. I pay for gosh, all these backblades, which is my backup system Right.  07:40 - Lau (Co-host) So here's the key, though, annie, is like we're lumping them all together because that's everything that you do every month and in your mind because you've been doing so long. Those are fixed costs, right To a new person coming in for the first couple of years. Some of those may be more variable in cost because, let's say, let's say hypothetically, you're ready to do a blasting service like Constant Contact or MailChimp or VO Boss or VO Boss, but we're blasting things out to your hundreds or thousands of leads, right, and you're gonna pay for that monthly. Now, we consider that kind of fixed because we've been doing that collectively so long. But someone coming in who's fairly new and say, well, can I spend that $40, $50 a month or $90 a month to do that? That's more of a variable cost, because they may or may not feel like I'm at a point where that's gonna be beneficial. I may not have enough leads to do that too. I'll do that in a year and see where I am in a year, but I can't do that with my rent or my mortgage.  08:39 - Intro (Announcement) I have to do that every month.  08:41 - Lau (Co-host) That's a fixed cost right. So that's really interesting for us to just reevaluate every year or every quarter, like what are our variables that we're thinking of as fixed, Like if I think of Google or I think of like storage on?  08:57 - Anne (Host) Zoom, or I think of this. My mind it's fixed. My iPhone, my phone bill for myself, I'm paying on a monthly basis that to me. I consider that a fixed cost. But you're right, I mean, it all comes down to what is it that is necessary to run your business? But, interestingly enough, because most of us are home-based businesses, now, brick and mortar, brick and mortar. Are you paying Brick and mortar as well as I mean, we gotta consider our offices, our home studios, right? Yes, as part of it. So for me it translates into I've gotta pay the mortgage because if I don't have a house or I don't have my home studio, I don't have my studio in my house.  09:33 - Intro (Announcement) You gotta pay.  09:33 - Anne (Host) Your insurance, gotta pay the water bill, gotta pay the internet, oh my gosh internet.  09:37 - Intro (Announcement) Utilities yes, Gotta pay electricity.  09:39 - Anne (Host) Otherwise I'm not gonna have all of that to be able to run my business at home. And you law have a brick and mortar as well, so there's all of that which is considered fixed for you as well.  09:50 - Lau (Co-host) Yes, it is, and that's not to say it can't shift and change. So if I decide to move to a different place, then the costs would shift and change, but they're always there. In other words, they don't really leave, unless the caveat is I'm 22, I'm trying to save money. I move in with my parents. They're gonna pay a lot of those bills for me for a year. I don't have to worry about that. They're gonna let me save money. Okay, that's your caveat. But other than that, when you're in the world, those are now part of our business, because if we don't take care of those, we literally can't run the business.  10:22 - Anne (Host) And, believe it or not, on a very small scale. Right, I have physical inventory because I sell a vocal throat care line and a vocal spray along with my vocal essentials, right? So there's inventory. I need to purchase inventory so that I can create those sprays, also to run that business.  10:41 - Lau (Co-host) And we would have merchandise Exactly that we may wanna take to a conference or we may wanna do a swag bag giveaway at a networking meeting or whatever. That's the inventory you speak of. That is really variable, it's not really fixed, it's still a variable cost. But for us it's important that we continue to do that to promote the business.  10:59 - Anne (Host) Absolutely absolutely.  11:00 - Lau (Co-host) Right, I love this conversation. This is so good. So what happens? I get in trouble. I find that I'm not doing as much voiceover work this month as I see happen Quite often times. People come in, they start crying, they're upset, they're like I might have to get another job. I might have to pull back on my spending. Where do we go first to pull back on that spending? We go to the variables.  11:24 - Anne (Host) Yep, great question. Yeah, absolutely, the variables. I mean, what can I do to save money, number one, or cut down on costs? And again, as your business evolves and as things evolve, everything, that's really important that we take a look at that, gosh, at least I mean I look at that every month, if not more than that. And I know that, especially when things are lean right, you've got more time right. If you've got more time, you've got more time to. Let's take a look at our marketing. Let's take a look at our investments. What are we spending right and what can we cut back on?  11:59 And I know, for me, some of mine was subscriptions that were no longer serving me, right, I was like, okay, well, I guess I don't need that. And then I've got things like I have a Peloton subscription. Am I using it? Because that's a certain amount of money? Am I watching the Discovery channel? Can I cut back on that? Those subscriptions? And in reality, by the way, my cable, and well, I guess, do you call it cable, my streaming, my streaming subscriptions are part of my business because I am researching the market, right, and I'm listening to commercials, I'm seeing what's out there, I'm educating myself on trending sound, trending voices, educating myself as a coach for my students right. So that is considered a business expense.  12:45 - Lau (Co-host) I would add a personalized list to this. So you have your fixed cost, you have your variable, but then you have your very personal expenses. That could be one or the other but if I'm hurting for money and I gotta go skinny one month, I'm gonna go to that personalized list.  13:01 So a very simple example of that is I'll always ask a client. I'll say listen, what are you doing this weekend? What did you do last weekend? Oh, I went to the movies cool. What did you spend on that? Oh, that was 15 bucks great. Did you get any food or drink there? I did. I think that was about 30 bucks great. Did you go out to dinner Super. I think I spent 25 bucks on fast food great. Did you spend on gasoline? Yeah, I think I spent five or six bucks. Add that up. That is the money that can go into your investment piece when you really need the coaching session.  13:32 - Anne (Host) You really need that event. You really need that. Can I skip the Starbucks? I remember that's the biggest thing. Can I skip the Starbucks? I'm gonna skip the Starbucks.  13:38 - Lau (Co-host) And I have to say, annie, I'm not a financial advisor, so I'm not advising you financially. I'm advising you from a logical perspective of saying be careful of saying to yourself, lying to yourself and saying I don't have the money, when really you should be saying let me find the money or create the money Absolutely.  13:59 We used to go under the cushions to find the change and put it in a big jar. Now we can go to what we're spending, what we're actually spending, and find the change in that jar. A Starbucks which we love five, six bucks. A cup of that that I may need to put into my coaching session.  14:17 - Anne (Host) Absolutely Hands down. One of the smartest things I ever did was create that business savings account. And then where are you going to put that business savings account? I literally just moved my business savings account from my bank to a higher yield interest bank and I'll tell you what it made the difference between oh gosh, I might have made gosh my bank was paying me nothing. I was like 0.001. And I think I was making like maybe $5 a year.  14:42 Well, guess what? I'm 5% APY 5%. And when you invest that now, I've made thousands of dollars for this year and then that can be reinvested in my business. So that savings account also is what saved me from when things get lean, when the jobs aren't coming in, when things slow down and then all of a sudden, oh my goodness, what am I gonna do. And it saves you from that panic where you probably do yourself more harm than good with that guttural like oh my God, I am gonna have to like get a job or I'm gonna have to quit.  15:17 Voiceover it's just not working. It's in that panic that I have a lot of people they come to me. I just I can't. I can't invest in a demo, I can't invest in coaching, because I'm just not making it back. And again, that is something that you really do need to understand that there are investments to be made. If you have the money put aside to make those investments right, that makes you feel a whole lot more comfortable and a lot less panicky, whether you're like oh, I said I gotta get out, I can't do this anymore, or you become discouraged, and then it really becomes a whole mental game. And that, I think, is the toughest part about voice acting right Voice acting the acting we can always practice.  15:55 We can hone our skills, we can become better at what we do. But that business sense that when the business is slow, when all of a sudden it's like, oh my God, this isn't working or how do I survive, you go into that like fight or flight kind of mode and really having that nest egg, having that savings account that can be earning interest, having that passive income, all that good stuff, that can be that little pocket of confidence that's what I say that little pile of financial confidence is huge in, I think, growing and pursuing your voice of our business successfully.  16:32 - Lau (Co-host) Yeah, and we all know those of us who have been in business for a number of years it's never what you make. It is never what you make. It is not about gross, it's about net. So it's about what you take home. That is, showing us how you are spending and investing your money, your gross income. And so having that level of sacrifice, of humility and of modesty to understand that just because I want something does not mean I need it or should have it. So if you're willing to sacrifice and give up something, you probably have more shot of building an actual business, because the business has the needs. You don't have the needs as much as the business has the needs.  17:14 And I wanted to say too what you're talking about, which is so important and we're doing that as well as diversification of your money. So not only if it's not making interest, if it's not building wealth for you, then you move it. But here's the thing there's a couple of really important reasons to move the money. Not only does if your bank goes bust. You don't have everything in one pot.  17:34 - Anne (Host) Exactly.  17:35 - Lau (Co-host) You're only insured, too, for a certain amount, right, but also you're literally setting up accounts for yourself that you hopefully will forget about. So you're not spending it, you're not touching it. It's growing, it's working for you, right? So that you don't have this. Don't think of it as like one clump, one lump of something. It's really different pieces that you're diversifying into the world. You may want to invest, you may want to go into the stocks, you may want to do that kind of thing, right? So the point is is like okay, I've got my business, it's great, it's moving in the direction I wanted to move in, but what am I sacrificing? What am I doing to make money and make it grow for me, and how am I treating it? Like? How do I think of money? I hear a lot of people, especially women, talk about money, talk about negotiation, talk about contracts in a really negative light, like in a very heavy way. They are either fearing it, they don't want to talk about money.  18:30 - Anne (Host) I think most of it is fear absolutely Based in fear, and most of it is fear right.  18:34 It's kind of like I don't want to go there, I don't want to talk about it, I want to kind of just go back to something we were talking about in terms of investing and kind of making sure that you have the money to invest in that next piece of equipment, or do I need that new microphone? Do I need? I'm going to give you an analogy and I'm going to be very frank. I have in my clothes closet. I have these little cubby holes for my shoes.  18:59 Now I bought them gosh a long time ago and I think I I don't know if I got them in IKEA, but they're great. They're little cubby holes and you can fit a pair of shoes in each cubby hole, and so I bought a series of them to put around. We have a walk-in closet to put on the floor and my husband has one of the boxes which holds 12, right, and I literally have probably eight. I have 70 cubby holes Okay, 70. Now I made a deal with myself that I would never buy more shoes than could fit in that cubby hole, and so if I wanted to purchase a new pair of shoes, I had to give up another pair of shoes or donate it or sell it on Poshmark or what.  19:34 - Lau (Co-host) Wait a second, annie, I just did some math. Are you saying you have 98 pairs? If you have 12 and you have eight of those right, or 90,? What is that? 96? All right, so I say 70. Should I call?  19:49 - Anne (Host) you a melda now.  19:50 - Lau (Co-host) Should I really name you a melda?  19:51 - Anne (Host) I'm going to say it's 70. I don't know how many boxes there are, so, whatever right, 70. I have 70 holes. I have 70 cubbies.  19:57 - Lau (Co-host) You just have to stay in that denial, stay at 70. Stay at 70.  20:01 - Anne (Host) Now I can't purchase a new pair of shoes until I decide that I'm going to let another pair of shoes go. And if I can't, I'm going to try to sell those shoes. But if I can't, I'm going to donate them right so that they go to someplace. I'm that kind of person where I have to love my shoes right, do you wear?  20:17 - Lau (Co-host) all those shoes? Be honest, do you wear all?  20:19 - Intro (Announcement) Not anymore.  20:19 - Anne (Host) I don't no but I used to right and so, literally, as I've aged a little bit, I mean the heels got to come down a little bit.  20:27 - Intro (Announcement) I can't quite fit in those.  20:28 - Anne (Host) Well, I can't walk in those higher ones anymore, but I still love to look at them. But that is like I feel like your business needs to operate in that way, right, you cannot make an investment more than you have. Like, you should not spend more than you have. I should not have more shoes than cubby holes, right? Because then it starts to look cluttered, it starts to look like a big mess, and so, therefore, I have put myself on a plan, right, where this helps me to. This helps me to manage my shoes, like I would say, manage your finances in the same way, right, you don't want to make investments with money you don't have, right, and you want to make sure that, if you have, how many microphones do you have? Like, you should not have more microphones than places to put those microphones right, okay, all right, I have a term for that.  21:14 - Lau (Co-host) This is from my husband, jeremy, who is actually a controller CFO type accountant his whole life.  21:19 He says listen, and I always hated this, it always made me cringe, it was cringe worthy, but he's so right. And that is don't live above your means. Absolutely Don't live above your means. And he's not only talking about financially, he's also talking about emotionally and spiritually as well. So I have taught myself. My father, who's an entrepreneur, taught me this too. He said buy something, get rid of something. Yes, oh my God, buy something, yes, yes, and not just kick it to the curve, but give it to the right place.  21:47 Give it to the right place, give it to the right place and boy, did that save my day learning how to do that and really learning to let go and learning to move around it. That's really good.  21:57 - Anne (Host) That's really good, for I mean being frugal and being wise financially and also like mentally, like I feel like you can't have too much clutter, because physical clutter turns to be clutter in your head. And I actually took a feng shui course many, many years ago. It was like a six month course. I mean, it was intense.  22:15 - Intro (Announcement) I love it, I love it, you should never put things under your bed.  22:19 - Anne (Host) Don't store things under your bed. Don't store things because it's kind of like clutter anywhere, really like clear out your corners.  22:26 - Lau (Co-host) Clutter anywhere physically means clutter in your head, right so when it comes to your money, you need to compartmentalize it Absolutely. How do you call that when you label it like we would give away key?  22:38 - Anne (Host) Oh, yeah, yeah, yeah, yeah, absolutely. What do you call that? We label it. We're Maria Condoing, right Condoing, but that's what it is.  22:44 - Lau (Co-host) It's like knowing what you want to do with each piece of your life financially. Yeah, it's very freeing. There's a very openness to it, there's a breath in there, you know. Yeah, absolutely I love that. I love clearing the financial space.  22:58 - Anne (Host) That's what I like.  22:59 - Intro (Announcement) Clear the financial space.  23:01 - Anne (Host) Especially in the beginning of the year. It's always a great time to do that, to really sit back, and it may be hard. Right To sit back and take a look at where is the money going. How much are you spending? Are you spending more than you're bringing in? But again, like no more shoes than you have cubby holds.  23:18 - Lau (Co-host) And also test yourself, like once you give it away, like let a month go by and test yourself, say what did I give away? Do I even remember what?  23:26 - Intro (Announcement) it was, and I never remember.  23:28 - Lau (Co-host) I never remember the clothes or whatever.  23:31 - Anne (Host) If I haven't thought about it or used it in a year, it's good to go right.  23:35 - Intro (Announcement) It's good to go right. As much as I love it, that's most things.  23:37 - Anne (Host) I'll kiss it and I'll give it away and I'll say this deserves to go to someone. I'll donate it. This deserves to go to someone who will love it as much as I did. Really.  23:46 - Lau (Co-host) And then you're very Native American about it. It reminds me like, take the shoes to the river and just write a note and let them float away. Absolutely you know To someone else's feet. But that's what we need to do, because it makes us open to what is coming, like if you're so cluttered in your financial portfolio you can't invite anything in and allow the money to flow to you like a river right?  24:10 - Intro (Announcement) Oh, I love that you don't want your river to stagnate.  24:12 - Anne (Host) You don't want to block your river Again. No more shoes than cubby holes. Don't block your river with twigs, Just say allow the river of money to flow, I mean we're out of all here. Let's just imagine that financial flow coming to you and manifesting that.  24:28 - Lau (Co-host) Hallelujah and manifesting that Amen. I feel like doing a song right now, but I mean it's like language. If you're scripting, be careful the language you use to describe your money and your financial status. Don't be cheap, don't be dumb, don't be unknowing.  24:46 - Anne (Host) You're not greedy. If you appreciate money and you invited it, you are not greedy. That's like an old one. People say, oh, you're greedy. Although rich people are greedy, they just want more. Honestly, people who are wealthy are some of the most philanthropic people that give.  25:00 - Intro (Announcement) And we've had that discussion before.  25:01 - Anne (Host) But I mean really being rich isn't rich right Money rich, financially rich and spiritually rich.  25:09 - Lau (Co-host) It's all about you allowing the flow and not blocking it right with clutter and paying attention to details, Don't ignore it and don't act like you don't know how to deal with it. It's like treat it as if it's a person and you have a relationship with it. Would you say some of the things you say about money, about the person like, oh, I don't know how to deal with that, I just ignore it and I just let someone else deal with it? I don't think that relationship would go very far. You know what I mean. It's like treat it like a person, in the sense that there's a lot of potential movement and liberation that can come with that and what it represents. It's just symbolic of the kind of life and lifestyle and mindset that you want to have.  25:52 - Anne (Host) Absolutely.  25:53 - Lau (Co-host) And I always say too, you know, someone says to me Law, why do you want to make a lot of money? I've had the executive coaches ask me that and I said the first thing that comes to my mind is because I want to have more money to pay my team members. Yeah, oh, I love that. Yeah, I think in terms of investment, I always think in terms of what can I do with this money? That empowers even more, versus, oh, I'll buy another thing or I'll have another, whatever, I don't really need it. I would rather see it move in directions that can make a lot of people happy and things going on and that can only help your business, because, honestly, I feel like you're in toys.  26:30 - Anne (Host) I think about myself in the corporate world. What does it makes us miserable in the corporate world? Oh God, we don't like our colleagues, we don't like our boss. We're boss. It's a toxic environment. I don't make enough money. Exactly Like, if you think about it, if you're treated well in your environment, if you have employees that you're paying and you treat them well and you appreciate them, they're only going to work that much harder for you and you have to incentivize them to want to work for your business, and that is one way to do that.  26:58 So I love this conversation. Again, it's probably something we could have. 20 episodes on Law, I think we will somehow. I think we will. But speaking of allowing yourself to allow that money to flow, if you have a local nonprofit that's close to your heart and you would like to keep the cycle and keep paying it forward, if you've ever wished you could do more to help them, you can visit 100voiceswhocareorg to learn how and big shout out to our sponsor, ipdtl you too can connect and network like bosses, just like law and I. So you guys have an amazing week and let's keep that river flowing. All right, bye, have a great week, bye.  27:40 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL yeah.  28:07 - Anne (Host) Hey, hey everyone. I don't know why I wasn't ready for that. Take two, Take two, hey everyone. Welcome to the VO Boss podcast and the Boss Superpower series. I am here with my super power.  28:26 - Lau (Co-host) Take three.  28:27 - Anne (Host) Hey everyone, welcome to the VO Boss. Hey everyone, welcome. God, take five, yeah, take 105.
Visual Branding
Jan 16 2024
Visual Branding
Get set to embark on a riveting journey into the world of visual branding, specifically tailored for voice actors. In this enlightening discussion, the BOSSES will empower you with a comprehensive understanding of the critical role visuals play in effectively communicating your brand. We unravel the nuances of building a robust visual presence, which extends beyond just your attire and accessories and dives right into the realm of headshots and text titles for demos. Throughout the episode, we impart our own experiences and valuable insights, showing you how to leverage visuals to connect more deeply with your clientele. 00:01 - Introduction (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VO Boss podcast. I'm your host, Anne Ganguzza, and I'm here with my lovely boss co-host, Lau Lapides. Oh, hey, Annie.  00:31 So good to see you, how are you Fabulous, how are you? I'm great, I have to tell you. All right. So I apologize for being late to our little recording this morning because I was trying to coordinate the outfit law. Now that we are a visual kind of a brand and we've got video, I'm like all right, so now am I going to wear silver jewelry? Which glasses shall I wear? I'm trying to get that visual brand out there and I've got a set of headshots coming up, oh gosh, in a couple of days. And so I have been literally making a list and coordinating outfits because it is such a big part of my brand and I thought, wow, we should really talk about this for voice actors out there. How important are visuals, how important is that branding and those visuals to your brand and your business?  01:19 - Lau (Co-host) I love that topic and I'm so glad we're going to talk about that today, but I have to bring up the fact that you're on the West Coast. I'm in the East Coast, 3,000 miles away, and yet the mental telepathy of like what you chose to wear today and the fact that it's kind of color coordinated with what I chose to wear is like same way.  01:39 They go great, same wave. Like I'm all over the visuals, I do do do think it's important these days, and you and I do remember the days when the voiceover would hide ourselves, we would not be seen we would never have a photo of us out there ever, because we would be worried about a potential client looking at us and saying, wow, they look like this, but they sound like this.  02:02 - Anne (Host) I'm not going to cast them, right, right it was a thing I mean I remember distinctly when I got into voice herers like you know what I don't want to be in a career that's based on what I look like, okay, and I want to be able to be creative, I want to be able to act, but I don't want it to be dependent on me being young looking or beautiful or anything like that or how I look, and so I was very much into the voice acting.  02:25 However, as I've evolved my business throughout the years, I've really kind of settled into the fact that, as people, we need to connect with other people, and so the visual I've changed my mindset so that I don't have to feel like I look perfect or a particular way. However, for my business and for my brand, I take a lot of care and I take a lot of pride in that, and so I actually strategize. I mean gosh if I tell you I literally been making a list, a list of the outfits, the colors, the props that I'm going to use for my headshots, because I'm envisioning my website right, representing me, who I am, knowing that my clients want to connect with the person. Yes, and I want to stress that it's not about necessarily what you look like. It's about conveying who you are as a person, who you are as a brand, who you are as a business Right.  03:20 - Lau (Co-host) Listen, we can't get out of the fact that we live in a world. A lot of it is visual, it's what we see. Most people are visual learners, so when they pick you up, they're picking you up in 10 seconds less than that visually. So when we're meeting a client, when we're meeting a talent, when we're meeting a prospect, they're going to look at you. If they see you, sure, if they visually see you, okay, what's the first thing we see? It may be a website, it may be a social media post. It may be something that is not physically you. So thinking about what that visual brand is from the start, I think is wise and necessary and important in a visual society.  03:57 - Anne (Host) And when you do have those photos right that are showcasing you in action in your studio and again mine aren't just gonna be your typical headshot, like I mean I will have those, but typical, like from here up they're gonna be like lifestyle shots, they're gonna be shots of me, literally law. I am bringing a desktop boom arm with my microphone, with the headphones, with the laptops and the cables by the way, and the cables.  04:23 And I am dragging that all to the studio where I'm going to get my headshots, because I want those shots to represent who I am in my business and how I interact right with clients in my business and showcasing that so that ultimately people get a sense, a visual sense, because if they do come to my website first, right before they connect with me either on the phone or on a video call or even just hear me, they're seeing me in action and they're seeing my business in action and I think it's so very important for voice talent to really understand that. And again, it's not all about like that typical, like headshot, which it can be, but I really want that to show more about who you are. How is that headshot going to reveal your personality, your business? Because, again, our voices are product right, but our visual brand can also showcase that product.  05:17 I always talk to people about their websites and make sure your demos are above the fold. But, like, when you're placing your demos above the fold, put a text title by the spots that you have in that demo, because otherwise they don't know what's in that demo, they can't see it right, they just see that. Oh, there's an audio file that I can click on and listen to, but three quarters of the way into that audio file I don't know that. You have a Toyota spot right, and so if you're listing those spots out visually right, really it's just text that also helps with your SEO, but that can really, at a glance, somebody seeing oh, she's done work for Toyota right, that can make an impression.  05:54 - Lau (Co-host) Now here's my question of the day. I'm seeing a lot more demos that are video-based demos, so I know the people that that's their real jobs. They have a right to show it. That's their actual jobs and they're utilizing that because it's been aired. Others are creating these visual elements to their demo. I wanted to run that by you and see how are you feeling about that these days. Do you like that trend that's happening? Is it fun and exciting, or do you feel like it's a little edgy showing those visuals that they haven't really been a part of? How?  06:27 - Anne (Host) do you look at that? I'm a big fan. I mean, I've read in the forums. Some people are like, well, are they really giving you a return on your investment? I'm here to say, look, our demo is a marketing product, right? And it's kind of the same question Do we put produced spots or do we put sound effects and music behind an e-learning spot? Because typically there isn't. I'm like, well, this is a showcase, this is a marketing piece, this is a demonstration. Yes, there are times that you'll have music behind your e-learning. You may or may not know that. You don't know what the client is doing with it, necessarily afterwards, and so they're very well-could be, and I've actually seen a lot of e-learning modules where it could be character-based, it could be storytelling, video-based, it can be a lot of different ways to get the interactivity or the engagement with the listener. So, yeah, why not? I mean, it is a marketing piece, and so I feel like a video demo is yet another way to showcase your product. It's not the only way, I feel the same way.  07:26 - Lau (Co-host) Yeah, I feel the same way. I think we're living in a day right now where your visuals mean a lot. I oftentimes say to talent listen your voice actors. So don't be surprised if you have people at a showcase that are a producer or an agent type or even just some corporate prospect, say hey, are you an on-camera actor? I would like to use you in a print ad along with your voice. I would like to use you in this and that, and be prepared for that answer whether you welcome doing on-camera commercial work on-camera TV, film work, print work.  07:58 I think that throws a lot of talent off who only identify as a voice over talent. And don't get me wrong, that's fine, you can just do voiceover and specialize that and don't do anything else. But there's a whole bunch of people that are really open to that idea of doing more. Like, if I get signed by an agency and they want to sign me across the board and they say, hey, we're going to submit you for everything theater, tv, film, voice over, whatever I say, why not if you're interested in pursuing that, yeah, I agree, I agree.  08:30 - Anne (Host) Now let me ask you what sort of tips would you give to people who are really trying to figure out their visual brand? Do you have any tips?  08:40 - Lau (Co-host) I love that and I'm so glad we're talking about that today. I just got out of a coaching session looking at a Vio Talent's first headshot shoot and we were talking about what happens in the face, what happens in the eyes, what people are reading very, very quickly out of that.  08:58 So I think that it's very important to talk to people that are specialists in particular areas. So, for instance, a stylist that's really good may wanna provide for you a look book before you go and take your photos of some fashion looks, some professional looks, some business looks, some whatever looks, so that you can start to mimic those looks that would be right for your styling and your branding. It's hard to come up with that yourself.  09:28 - Anne (Host) I don't think I could even come up with it myself. It's so funny that you mentioned that because literally I just spent a weekend with my very good friend. She's always been a style icon. I've always considered her a style icon. In the last year she's gone into the business and I'm gonna give her a plug. Styled by Gianni yes, gianni, g-i-a-n-a-i yes, styled by Gianni. She's amazing. She's got all different types of packages, but she's sustainably conscious. I mean, she's located in LA. She can work with you remotely. She can work with you in any capacity. She's got all sorts of cool things. If you're just open to a consult, she can chat with you and then discuss colors. If nothing else, right, what colors, what color palettes? What's your body type? She'll take your measurements into consideration. I love it. What type of clothing would be best suited for you? And again, it doesn't necessarily just have to be about you and your clothing and your look, but it can also be about colors, colors that reflect who you are.  10:23 Colors that reflect who you want to be or what you want your business to be. And again, I've got multiple colors. We all know that red and black is the color for VO Boss. However, ink and guza is blue, and I've got a different color for VO Peeps, which is a teal blue, and I love those colors and it's one way that the brand is separated. So think of me. Now I'm gonna go to my photographer, my head shot artist. I'm gonna call her and I'm gonna go over there with I've got three different brands to represent. Literally, if I could ever come to my house, you could just like take photos in my closet, because I've got all these options of clothing and all these options of colors.  10:59 And some of the colors may or may not even have to go with my brand, but they go with my personality, right, I also think too, people are not thinking about the fit of things, so your stylist needs to help you with.  11:11 - Lau (Co-host) I might love this color, but how does it fit my body? Is it showing my body off? I know women, especially younger women, have a tough time with this and oftentimes we'll have things that are too big and baggy or have things that are too tight or showing a mid drift or whatever. Whatever the case may be, that may not be appropriate for your particular branding. So you need someone who understands style but also understands the brand that you want in terms of your fit, your color. Are you trending? Are you moving forward? Do you want to do retro?  11:41 A lot of VO's are very retro. They like doing fifties, forties, voguing stuff. Absolutely, I would say you know what, annie, and this is something you do really well. I would have fun. So many people. It's such a drudgery to go through this kind of thing and I'd say wait a second, especially the talent who are animation artists who are having fun. They're being outrageous a little bit. What if you had one shot on your website under your cartoons where you have little bunny ears or you're doing cosplay, anything, right, right? Who am I thinking of?  12:14 - Anne (Host) Jessica Rabbit.  12:15 - Lau (Co-host) No, no, no, the famous singer piano man. He started out wearing costumes Elton John, Elton John.  12:22 - Anne (Host) Elton.  12:23 - Lau (Co-host) John. Who could be more prolific and serious now? Yeah, really serious about everything. Started out wearing bunny suits, oh my gosh.  12:31 - Anne (Host) And now, if you're going to talk about that, you can talk about Lady Gaga and all of her outfits, cher.  12:37 - Introduction (Announcement) It's endless. And all of her I just saw Cher who looks amazing.  12:40 - Anne (Host) By the way, Awesome she does not age, she does not age, she doesn't age at all, barry. Manilow. I just watched the.  12:45 - Lau (Co-host) Holiday Special of the Dream Lighting.  12:48 - Anne (Host) Yeah, all the icons.  12:50 - Lau (Co-host) I'm getting the clem to it that one, barry Manilow, but I was just thinking about, like an Elvis Costello. If anyone knows Elvis Costello, he was very forward thinking by retching back oh, david Bowie, in his cool black and white suits. You know, david Bowie. So the point is, you don't have to be a pop star, you just have to be authentic to you, your personality, the kind of work you do Absolutely, absolutely, and they work that into their brand.  13:15 - Anne (Host) I mean the way they dress, the way they style. I mean even rock bands, if you remember back in I'm showing them age, but you know, like Kiss, right Makeup and platforms, that kind of thing Anyhow, aren't they doing?  13:26 - Lau (Co-host) I just saw them on TV. They're doing their last. What is it? Madison Square Garden, their last concert? Yeah, their last tour and retiring. It's just pretty amazing. But the point yeah, they were in mask for how many years you never saw their real faces. So the point is is like get yourself to start out, wean yourself into it. Get a good headshot. Just start with a good headshot so that for your PR, if someone says hey, mike, susan, jay, I need you to send me a good photo, you have something and you're not going, let me go through my photo camera roll let's see if I have anything Like have something, and I also would have. You and I were talking about props earlier too. I love that idea. It could be your pet it could be your mic, absolutely.  14:07 - Anne (Host) What is it you're passionate about? Whatever, if, I could bring my cats. If I could put them in a car and drive them, I would bring my cats because yeah, Obviously, yeah.  14:16 - Lau (Co-host) So things that define you in your work day, but also in your personal life, that you love, you care about. Remember one of our favorites, betty White, who I love so much. She was known for the animals. Every time you thought of Betty White, you thought of the animals she was. I remember the PSA she did, annie, where she was surrounded by all the animals because she was helping save the animals. That was something she always had in her PR. Where she could was an animal, absolutely, absolutely.  14:43 - Anne (Host) So these are all visuals for you to be thinking about and not only can they go on your website but they can go in your social media campaigns and promotions. Youtube channel, I mean, again, if you are out there creating something visual, like if you are out there doing a podcast, right, I think today if you're doing a podcast and you don't have a video element to it and I'm not saying maybe the whole podcast has to be video, but honestly I mean everybody's kind of going that way, even though I also have an audio version, you and I have an audio version, but we have a YouTube channel right where we have videos, we do shorts, and so if you want to promote your business and you're doing any type of video or YouTube shorts, obviously you're on camera and there is branding to think about. I mean, if you've gone to all the trouble to create a logo, right, and figure out well what colors, what font, why not just extend it to your personal body, your personal self?  15:37 Because, again, our product is so very personal and I'm going to give a tip that gosh I got a long, long time ago when I worked with my business mentor, who was helping to brand me at the time, was that we created a private Pinterest board and she said to me I want you to just create a board and I want you to put everything on that board that's your favorite thing, like favorite places, favorite colors, favorite things, hobbies, activities, and when you put that board together, when you have your favorite since, she said, I'll include your favorite fonts, right? Well, that was a big mistake.  16:12 - Introduction (Announcement) Cause I have like a thousand favorite fonts.  16:14 - Anne (Host) But anyway, I put that board together and shared it with her and it was a great visual representation of who I am and from there she was able to create a website she was able to help me with branding and help me with marketing campaigns and that really came up with my Angangusa brand, because when I was doing it myself, it's so hard to brand yourself. I think we've had episodes where we've talked about branding. It is hard to brand yourself.  16:39 And even now I have ideas because I help people so much with it. But it's always nice to get that second set of eyes, that second set of ears. That is saying you know what I see you in this light, where you think maybe here's what I'm projecting out. But I need to know how do you see me, how do you see my business and what demographic am I speaking to and what does my look? Or what are the colors? What do the images on my website have to do? What feelings? I think you got to go so far as to what feelings are evoked when somebody looks at your website.  17:13 - Lau (Co-host) That's great Very pathos, very visceral. You got to revisit it too. I think that a lot of talent it evolves.  17:20 I don't know why they think, oh, I've done this, I made a demo, I'm done. I said you made a demo. Honey, you're starting, you're not done, you're going to make another thousand demos over your lifetime. Like, this is just the process. So if you choose a logo that may change in a year or two or three, if you've evolved, all companies rebrand. Yeah, I was just going to say I like to think of it. You've got an interior designer for your home, potentially.  17:44 - Anne (Host) Well, this is an exterior designer for the world and VO Boss has already rebranded once and it is a thing I mean. Rebranding is a thing you need to evolve. I know that my husband's company is going through a large rebranding right now and they're a well established company. So you need to evolve your brand. And we've all seen it with products that we buy, like Coca-Cola rebrand you know it's just people rebrand. When it's time to refresh, rebrand, yes, it's time for you to always revisit these things and I always say come at it from a perspective of where's your heart, where are your passions for where your company is going. And I'm evolving. My Anganguza brand will be evolving and broadening out to a larger audience. And even this podcast.  18:28 I've been always wanting to evolve this podcast to a larger audience so that it's not just voiceover artists. However, it's been voiceover for a good seven years. Now I've got a thought do I start a new podcast if I want to venture out of not that I'm venturing out of voice acting, but if I want to also explore right other avenues, like just podcasting in general, entrepreneurship? Like, do I keep this podcast and then add a new one, or do I rebrand this podcast and evolve? It's not something you do by tomorrow. It's something that takes some thought and sometimes the idea just has to sit with you for a while.  19:05 I remember a few years back, law, I went to rebrand and I was trying to consolidate VioPeeps and VioBoss and I had new designs. I actually had my VioPeeps bird and I made him edgy. So I changed the colors from the VioPeeps bird, from the blue, and I put him in black and red and he's like edgy. I had like a leather jacket, he had like some sunglasses and he was very cool and I got some really cool graphics out of that for a complete consolidation of a brand.  19:34 - Introduction (Announcement) And I decided not to do it after that, but it was something like I said.  19:38 - Anne (Host) It doesn't always have to happen. I mean, I decided against it only because my little bird was just too cute to give up and I loved him, and you know what I said. That's it. I'm going to keep a separate brand, but I think it's something that every year, and especially since we're in the beginning of the year now, right, it's something that people can think about. Right, what are you doing for this next year? What are you doing? Are you evolving? Are you growing? How are you doing that and how are you changing things up? I mean, gosh knows that if you change up your website, it can actually put your SEO into high gear, right? Especially?  20:12 - Introduction (Announcement) if you update content.  20:13 - Anne (Host) If you update pages, update looks, maybe update capabilities.  20:17 - Lau (Co-host) Yeah, and there's a functuary in that it's such a refreshment in doing that.  20:21 You know just when you think you know your favorite company's tagline or slogan. Just look it up. You're going to see sometimes hundreds of slogans that they've used over the years because they're reaching out to different demographics of people and they need to have different visuals right that appeal to those demographics. So I love that. I think you should stay really you know you don't want to change things every two seconds because then people get confused as to who you are but keep it fresh and trendy so that you give yourself flexibility and fluidity to say, um, that color scheme isn't me anymore, or it doesn't really represent the people I work with anymore, or the thing itself, the website itself or whatever, just doesn't look like me anymore. Here's one of the things that I discovered, annie, I know you already know this, but I discovered it only about a year ago and that is why was I in the box of thinking I just needed one website.  21:11 Oh yeah, right so people are having the discussion should I get a website? I'm having the discussion how many websites should I have? So now, for every event I have, I want to do? I'm driving my web people crazy because I'm like it's so inexpensive to get it. People don't have to fight through your website to find the thing you're looking for right.  21:33 To me, that's been my personal playground of visual branding and also ease of navigation for the client to say, oh, it's this particular project, it's a big one, I want to represent it visually aside from everything else we're doing. So when you talk about your different brands, in case people don't understand what that means, it could be something as simple yet sophisticated as having separate websites, absolutely, absolutely.  21:58 - Anne (Host) I mean, for years I've had medicalnarrationcom, I've had phonevoicecom and I've had, for each genre that I specialize in, of course, vopeaps and VOBOSS. I mean, I think at one point I owned like 13 domains and I still have domains. I have domains right now because I have ideas. How many sites do you have now? Though I probably have, I've got VOPEAPS, voboss in Gangusa, automotive, annie medical-narration phone-voicecom, e-learning-voicecom. Gosh, I've got a bunch.  22:31 - Lau (Co-host) And those are all actual websites right. Those are landing page websites that you can get to see what it is.  22:38 - Anne (Host) Yeah, I'm going to revisit and see what my SEO value is for those right now. But if you definitely are pointing people towards your website for promotions or for purchasing, it definitely can help to have it just go to a website. And of course I always, always, always recommend people say, and Gangusa or yournamecom, because you are a personal brand and that's the first and foremost domain I think anybody should get. But it's not expensive to purchase domains these days, unless of course you have a very common name or you want, like voiceactingcom, which that's already taken, but your first and lastnamecom. If not, then your first lastname, voicecom or voice acting or voice actor, those things all are viable.  23:22 - Lau (Co-host) I love it, I love it. And one more thing, Annie, I want to bring up. That's what my dad always called ATD attention to detail, which really makes a difference.  23:31 Now maybe more viable in a time where we were meeting people in person more than we are now, but I'm going to say it anyway because I personally like to get out and go to physical events. If you go anywhere to meet someone outside of your office, in your studio, not only worry about the way you look, but be concerned about if you drive watch your car. That's something that we always said oh, do I want to do the deal with this person? Their car is filthy. I just got inside of it. It's a mess, right?  24:02 Real estate agents used to talk about that a lot because they'd get inside other people's car to go look at properties or they'd get in the real estate agents car. So I know it may or may not like pertain to some of the listeners right now, but some that are going out physically to meetings, to networking, to this, to that like how you show up physically to the parking lot, come into the room, whatever, just it all kind of matters, it all matters. Don't think, oh, I'm offstage right now, no one sees me, no one cares. Until I enter the room, they do care, they look at you and they say is this the kind of person that I want to know Is it the person that I want to work with?  24:40 - Anne (Host) potentially, it's just never thought about that. Never thought about that.  24:44 - Lau (Co-host) Right, If you're meeting for a Zoom coffee or a real coffee, you're going to Starbucks or whatever. Like, just think about. Right, Bring your notebook, take notes. That's a visual right, good advice. Wow.  24:57 - Anne (Host) Well, this was a fun topic. I love it. Fun. We could go on and on, we could Bosses. As individuals, it can seem difficult to make a huge impact, but as a group, together we can contribute to the growth of our communities in ways that we never before thought possible. Visit 100voiceswhocareorg to learn how Big shout out to our sponsor, ipdtl. We love IPDTL because I love talking to law and I love connecting with other bosses. You can find out more at IPDTLcom. You guys have an amazing week and we'll see you next week. Awesome Bye.  25:34 - Lau (Co-host) See you next time. Bye.  25:37 - Introduction (Announcement) Yay. Join us next week for another edition of Vo Boss with your host and Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  26:08 - Anne (Host) Law you just had, like a series of fireworks.  26:15 - Lau (Co-host) I know what happened there. I should keep that in there. I don't know, I have no idea. Oh my goodness, I thought it might be something on your end. I don't know, I've never, but you and I, we are making fireworks together.  26:28 - Anne (Host) There you go, we are making fireworks.
Receiving
Jan 9 2024
Receiving
Prepare yourself to delve into the beautiful dance of giving and receiving - a balance, when maintained, that can have profound impacts on both your work and personal life. We’ll explore the joy of giving and the ripple effects it carries for both the giver and recipient, as well as the importance of receiving recognition in the business world. As we navigate this conversation, we'll also challenge the constant need for validation and discuss how rewarding achievements can foster healthier self-esteem. Join us as we explore the complexities of acknowledging one's worth and the importance of fair compensation. Essential listening for anyone who struggles with receiving, this episode promises to enlighten and inspire. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VEO boss. Now let's welcome your host, Anne Ganguzza.  00:19 - Anne (Host) Hey everyone, welcome to the VEO Boss podcast and the Boss Superpower series. I'm your host, Anne Ganguzza, along with my amazing, awesome, most wonderful boss, co -host Lau Lapides. Hey, Lau, hi, hi, Annie. Happy Saturday, yes, happy Saturday, Lau. You know, Lau, it's a new year and I am full of promise and full of motivation and inspiration and we've just come off the season of. I like to call it the season of giving, because I love to give gifts and I love to donate to my favorite charities. And you know what? I also like to receive gifts, but we don't always talk about that. We talk about giving, but what about receiving? And sometimes Lau those gifts, they're not in a box. So let's talk about the gift of receiving, shall we?  01:14 - Lau (Host) It's so interesting to me. I love this topic and because there's so many cultural differences of how we receive. There's gender differences, there's age and generational differences and I don't hear anyone really talking about how do we get something, receive something, take something, and how do we behaviorally deal with that. Yeah, like something is simple. I'll tell you what's in my brain right now. When someone comes into my home or my studio, the first thing I do and this was in my training was to offer them something. I offer them a hot drink.  01:51 - Anne (Host) I offer them a warm beverage.  01:52 - Lau (Host) I offer them a warm beverage of their choice, right, and that is definitely generational, but it's also cultural because that's the background Eastern European background. We are gift givers. We give a lot to others, right, and there's different schools of thought business-wise as to how you receive that, and how I train my clients is take it, take it. You don't have to drink it, you don't have to want it, but take it because it's giving a message to the person who's giving it to you that you are cordially receiving something that they're offering to you.  02:29 That's part of their protocol and they're etiquette right.  02:32 - Anne (Host) Well, I'll tell you one thing that's always been hard for me to receive and I think a lot of maybe women, maybe a lot of people share. This is a compliment I'm just saying that is so difficult for me, without downplaying it, and honestly, the best thing you can do to receive that compliment is to receive it with gratitude even if you don't feel it right.  02:55 I mean, how many times do people send a compliment your way and you're like, oh no, it was nothing. Or, and especially, though, when it comes to our businesses too though, isn't it funny. When it comes to our businesses, I am more than happy to take a compliment from a client. Do you know what I mean? If a client's like, oh my God, great job, right, I'm very happy about that. Inside, I'm bursting with pride and joy and hopefully that's every boss out there when they get a compliment or good feedback from their client, and I think that you must receive that. And if you receive that, that really speaks volumes to professionalism, right and courtesy, and understanding what it means to the other person when they're giving you something such as a compliment doesn't have to have monetary value, of course.  03:37 Well, like to have gifts of gold but in addition to that, gift of a kind word is really something I think that is truly like giving of the other person, and if you reject it, then that's a little insulting and hurtful.  03:53 - Lau (Host) I think you hit the nail on the head too when you said, especially with women, how we're not always in the mood to receive that or expecting that or even deserving of that. In our mindset, it's a little bit of that imposter syndrome that comes in when someone gives you that compliment and that moment of like oh, how do I take that? Do I deserve that? Oftentimes we'll say, oh no, I just got this dumb outfit.  04:19 - Anne (Host) You know it was on sale. Anyway, you look terrific, you look great and I throw it.  04:22 - Lau (Host) This old thing, yeah, this old thing, it's been hanging in my closet Doesn't mean but you look terrific, you look amazing. We'll throw it right back at the other person, which they don't realize oftentimes. That is a passive aggressive non accepting value, because it's not just a compliment, it's showcasing your value.  04:43 - Anne (Host) It's almost like when you throw it back and it's not that you don't mean it, but sometimes when you throw it back immediately, it's almost like you don't accept what they're giving to you and you're like, oh no, you look great. And so then it becomes that kind of a battle of maybe, well, who's giving here and who's the gracious receiver right?  05:00 - Intro (Announcement) There's gracious giving and there's gracious receiving.  05:03 - Anne (Host) And I truly believe that it needs to be within our boss superpowers to be able to receive and something that's we're talking a little more on maybe a loftier level in terms of nothing that has monetary value, but definitely has value like a compliment right, an act of kindness, that sort of thing. What about money Lau? I mean, how hard is it sometimes for us to accept for a job Well done, I'm happy to accept money, but thinking about, am I worth the money, am I asking for enough money? And what if I get more money? And is that hard for me to receive? Because, again, we have some of these mental issues sometimes with accepting money and that really kind of, I think, goes back to our value or our feelings of self worth.  05:47 - Lau (Host) Yes, yes, yes, yes. And you know what that money may be in money form and it may go towards an actual gift right. And I recently received. One of the gifts in the mail I literally just got within a week ago was from a client of mine who sent me one of those beautiful boxes for a holiday for. Thanksgiving that was chock full of coffee, beans and caramel and just everything under the sun.  06:09 - Anne (Host) And.  06:09 - Lau (Host) I was so surprised when I opened it up. I was so amazed that someone was thinking of me in that way, but how I reacted to it now, on retrospect, when I look at that, what did I do immediately? I thanked her, I loved it, and then I immediately started to give it away. I immediately started to offering to my clients coming through that.  06:29 - Anne (Host) I see to my family.  06:30 - Lau (Host) Oh, here, let me share, let me, here, let me give this to you. Let me share this to you. And I oftentimes wonder is a gift really meant for you when it's given to you, or is it meant for you to do what you see fit with that gift? So, if you get the monetary cash and you want to give it to charity, how would that person, how would the giver actually feel about that if they really wanted to give it to you? That's an interesting question.  06:56 - Anne (Host) Yeah, that is an interesting question. Well, you know what I think? That if a gift is given, it is because or at least for me, the person that is giving it wants to extend a gift for the other person to experience joy, I would think, and appreciation, and I feel like for me, whatever they choose to do with it, I mean, unless I feel like they secretly hate it and they gave it away and they're like, oh gosh, this is like what is it called?  07:21 - Intro (Announcement) An elephant gift. An elephant gift yes exactly.  07:24 - Anne (Host) And so then I would be a little hurt if I knew. But I think my intentions are to provide a token of appreciation, a token of here's how I feel about you. And if the other person doesn't accept it for themselves graciously at first, and then I realize, oh, maybe they've immediately given it away or something, then I would be hurt. I would be hurt by that Feeling like they've rejected my gift.  07:45 - Lau (Host) But, annie, let's be honest, we've all done that. Haven't we all gotten that scarf? Or those gloves that are just the ugliest thing in the world, do you think? Oh, they're itchy, they don't really fit me. Well, let me, elephant, gift that to someone who will appreciate it. And if not, you notice people are starting to say if you don't want it, it's okay, pass it on. I'm like a donate.  08:05 - Anne (Host) The other thing would be like here's one things that people have made for me. Now, this could be homemade food. This could be homemade gifts. This could be my grandmother knitting me a sweater, or my mother knitted me.  08:18 I'm gonna get me all teary, but my mother, she knitted me afghans and blankets, and my aunt used to so close for me, and it reminds me of the bunny suit on a Christmas story with Ralphie, and so you accept that and you're grateful for it, because there was thought and love put into the gift and so receiving that means that you're receiving that love. You're receiving that gift.  08:41 - Lau (Host) You're receiving it, you're suck it up. You do you do. You're totally, because it's not the color of your bedroom and it just is not the feel that you wanna put on your body, but you love it. You put it on display somewhere. You just have to appreciate that, right. What about this one? What about from a philosophical point of view? As we live our lives every day around the holiday season, how are we viewing gifts that are given by others or by the universe? Are we recognizing any gifts, gifts?  09:09 - Anne (Host) from the universe Locke. Let's delve deeper into that. So what gifts from the universe? What would be some examples? I like that.  09:16 - Lau (Host) Well, I'm a New Englander, so on the New England track. I think all of us can relate that come from cold weather climates and when I have more, temperate weather or. I have a winter where we're not like snowed in and killing ourselves with the slush. To me, I recognize that as an immense gift.  09:35 - Anne (Host) Nice and Californians are very grateful for rain.  09:38 - Lau (Host) Yes, oh yes, yes, yes, yes. How about the gift of looking in the mirror and seeing yourself for what you actually see, not for what you want to see? So that is, as you age, seeing the wrinkles, seeing the imperfections, seeing the scars, but then feeling like, wow, there's a gift in there for me of understanding.  10:02 - Anne (Host) That represents my life, my heart. Here I have to tell you because my own personal experience. I have lost a little bit of weight and so I look at my body, which is now kind of a wrinkly because I got some skin, and I look at that and I'm like, ok, that could be considered by some to not be attractive, but for me it's almost like it's a battle scar. It's like you know what I'm proud of?  10:23 my body I am proud, I am grateful. I am actually so grateful for my body, for being resilient and for the things that my body has been through, and I think that we can apply this to our businesses as well right, our journey as our businesses. But, like my body has been through a journey, my mentality, my entrepreneurship has been through a journey, and I'm grateful for all of it because I've survived it and I've been able to come out the other side more joyful and educated and more motivated to do even more. And so I really try to take a look at that and be grateful for that gift from the universe right that I have received. And I love that we kind of brought the gifts from the universe into this discussion, because I think we have them every day and we don't always recognize them for what they are and we aren't always receiving them or acknowledging them with the amount of gratitude or thought that I think we should.  11:23 - Lau (Host) Right, or even just mindfulness, conscientiousness of seeing it and observing. We talk about it from an actor's point of view, but from a human point of view, are you really seeing what is in front of you? What are you uncovering? And since we're diving deep, I'll go one deeper, because you're not only surviving and you're thriving in the gratefulness and recognition, in the gift of that, and that's what makes you so beautiful, both aesthetically but also inside. There's a beauty and a light that happens in you. To me that's very recognizable and I'm going to dive even deeper. I'm going to say I have someone very close to my family suffering from a very deadly illness and eating it and I watch it every day go into remission and I watch it turn around and I watch it Now, from the outside, this person is somewhat suffering and all of that. From the inside, I see that little soul, that little spirit winning and I'm like a gift a gift, a gift, a gift every day.  12:28 - Anne (Host) It's so true.  12:29 - Lau (Host) If I lose the job, if I don't look good one day, whatever, this is the gift that I'm going to keep coming back to, of course, and I totally identify with that.  12:38 - Anne (Host) I mean it is, and we've talked about this before.  12:41 I mean, yeah, when someone that you love or someone you're close to is going through a challenge mental challenge, health challenge, whatever that might be I mean, in reality, it really points us towards knowing and understanding what those gifts are. And I've said it before, when I was going through my own health challenge, I mean, once I got back in the studio, I was like gosh, what was I ever worried about? You know, here I was thinking, oh, my voice doesn't sound in a particular way or I'd worry about those things, and I'm like my gosh, I have just been given this immense gift and I'm here to be able to experience and here to be able to just do what I love in this booth and just be, just be and be grateful. And well, I'll tell you what that comes through in our voices, doesn't it? It emanates from us and, as performers, I think that it behooves us to be good receivers, right Of the gifts that are being given to us, because it just absorbs into our energy and just radiates out from our performances.  13:39 - Lau (Host) It so does, and I mean the gift of knowledge of how to give as well, so like, for instance, when it comes to philanthropy and charity. I love that. I'm big in that. I'll give a quick plug to our 100 voices who care.  13:54 - Intro (Announcement) We love.  13:54 - Lau (Host) Claire and the gang we love so much. I'm a member and to me it's such a relief, it's such a relief gift to me to figure out how to give in a very safe and impactful and thought away. And as long as I make money, I'm going to give forever because I don't have to think about it. It's one less thing I have to think about because I know it's vetted, I know it's legit and I know the people come from their heart and soul. Wow, to me that's a gift.  14:23 - Anne (Host) Exactly, and you know, the cool thing about 100 Voices who Care is, honestly, it does not take a lot of money, and that's really what the big thing is, and it's literally $100, four times a year, and that's it. And ultimately that, combined with the community, the togetherness that is also in kind, donating that, that is $10,000 that can be given to people in need or organizations in need, and I think that that's absolutely wonderful and I think, really, whatever giving charity that you want, again giving that and then expecting that the people who are in need are receiving that and they're grateful for it right, that's what makes the world go round and that's what I think really giving is so easy to talk about, because I love to give myself and I mean I consider the VoBoss we're giving of ourselves joyfully, because it's something that we both love to do, we love to share, we love to be a resource, we love to help if we can, and that's what we're here for.  15:19 But I really really also want bosses out there to understand the importance of being able to see and acknowledge and receive in kind and be okay, it is for you, it doesn't have to be for anybody else, you don't have to feel compelled to turn around and give it somewhere else.  15:36 I fully believe that if a gift is meant for you and you love it and you keep it for yourself, you give in other ways, right? I mean it doesn't have to be that you have to turn around and feel like, oh, I either need to give that gift or give a portion of that gift, or you can keep it. I mean it's okay, it was meant for you and love, and that is something that I think is really wonderful. And, of course, I mean let's make it more from a business perspective, right, being able to ask for the money that you deserve for a job that has been well done is, first of all, when you do that yes, do that but when you get that actual money and you receive that money, then you'll notice that I feel like the cycle or the circle has been completed.  16:18 - Lau (Host) Yes, absolutely. And here's another one that is amazing but can be tricky in how it's received. You and I, I know I'm grateful and fortunate that we're nominated.  16:27 You and I and our companies for SOVA's nominations, which I'm thrilled I'm over the moon. So when I learned that now you've been nominated for years now that was my first time around being nominated when I learned that it challenged me a little I'll be honest with you. It challenged me. I had to sit there and go, well, okay, do I deserve that? Is that okay, do I deserve that? Was there anyone that deserves it more than me? Or, like it challenged me in a way, I was over the moon, thrilled. I love to be a part of it, the community be recognized. But at the end of the day, you have to sit alone with yourself and say I did this, we did this, I did this and I accept the good things coming my way, along with the challenging things as well.  17:14 It's like you have to have a little conversation with yourself about that and I'm very careful, like I don't want my head to be big. I don't want to be gloaty about it, I don't want to hold it over anyone else. I want to be very humane about the recognition that I slash we as the company get because I feel so grateful for it. I don't feel like, oh, of course I deserved it, I'm the best. I feel like that's going in a direction of morality that is not of high integrity. The highest integrity people are people who are humble and they're modest and they have humility about themselves and their work. Those are the people that I always have admiration for yeah, absolutely, I love that.  17:54 - Anne (Host) And receiving acknowledgement right Receiving acknowledgement is absolutely another important, very important, I think, factor in really having fulfilling and successful entrepreneurial journeys and businesses right.  18:08 I think a lot of times what happens? We get a lot of people coming into this industry that are so unhappy and there are jobs, because I always tell people in the corporate world all we really want is love. All we want is love and acknowledgement right Like validation. It helps to make money right so you can pay the bills. Absolutely, I mean that's first and foremost.  18:26 But I think a lot of times when people are dissatisfied with their work, it's because they've really put their heart and soul into it and nobody's acknowledged that and nobody has really recognized that or given them a compliment or credited them for that, and so that, I think, is one source of people really wanting to come into business for themselves. And so now when we're entrepreneurs feedback that we get and it's rare that we get feedback from clients right, unless we go out and ask for it, which I'm the biggest fan of, going out and getting testimonials right Get yourself that acknowledgement. But also, when it comes unexpectedly, it's something that I think we need to be prepared to just receive it and be grateful for it and really know that you're worth it, because there's something to be said about people who are constantly degrading or downplaying or shunning those compliments or acknowledgments or awards, and we did a podcast on awards. There's just there's lots of different opinions about awards. Do people need an award to do their business? Not necessarily.  19:26 But I'll tell you sometimes that recognition very similar to being in a corporate job or whatever it might be getting a little bit of recognition can really help emotionally. Mental I mean. I feel like everything in life it all stems mentally and then it kind of I'm going to say, pushes out physically, right. Like I feel like everything is in our head, like that's what is controlling the earth, right? Our thoughts, right, I feel it's our thoughts and how we feel about ourselves and how we feel about others and how we treat it. It just directly affects the physical everything and I think that it's so important.  19:59 - Lau (Host) I just rambled off on this kind of tangent, but I think it's all related, right, it's all related because if think of any relationship we have, like I love acknowledging, I love validating, I love giving compliments, I love that it doesn't only make me feel good, it's necessary, it's like, okay, we're going to be tough on someone, we're going to give honest feedback, we're going to say no to someone, we're going to be harsh at times, but it's really important to have those moments where you go you know what, I'm really proud of you. Or hey, you did it, Nicely done. I'm so excited for you.  20:34 Because otherwise I find people in general get really down on themselves very fast and then lose steam, lose energy, lose motivation, because they ultimately start to want to please or be liked by the casting, producer, coach, whatever, and it becomes personalized in that way. So it's like a fine line. I of course, want to have that no-like and trust factor. Of course I want to have that in the business world. But there's a fine line Like we don't want to be motivated to only be liked and only be validated, right.  21:11 Otherwise you're seeking to receive things all the time which are not earned they're not always well earned. They're just that little honor, that little star, for no reason. I want to live in a meritocracy. Still, I want to be rewarded when I'm earned.  21:27 - Anne (Host) Yeah, I love that you brought that up because you're right, Seeking to receive all the time is not good either. Being able to receive is one thing, but seeking to always have likes or stuff like that is also not healthy and doesn't create for a healthy business either. Right, when you're constantly seeking approval and I think that really kind of stems from other issues, like when you're seeking approval all the time, and that could be a whole other podcast Lau.  21:51 - Lau (Host) That is a whole other podcast approval. Yeah, how do we respond to all of the things that happen in our world that are not what we want or not what we're expecting to come back to us? How do we respond to those things Like not being nominated, not getting the award, not getting? How do we respond to that?  22:13 - Anne (Host) That always is a little pain, oh, always a pain, even when you know better, like myself, and we know we've been on both sides right when we want that acknowledgement, we want that award, we want that feedback, and sometimes it just doesn't come back to us the way that we want. And so how do we deal with that right? Again, that's not necessarily a rejection right of something that you're receiving, it's that you haven't received it. And so now, what? Now, what do you do with that longing, that desire, that hope? How do you get yourself back in balance?  22:44 - Lau (Host) That's right. That's right. Balance is really the key because the more balanced we are, the more we can easily give and offer and receive and take. And not do it from an ego point of view, not do it from this heavy ego centric, really do it from a place that's very balanced and very open and very like. It's like a give and take of Feng Shui. You know what I mean. Like you're cleansing Every time you give something away. I find when I Feng Shui my office or my studio and I give things away, if it's received well, I feel cleansed right, and if I'm receiving something, well, I feel cleansed.  23:19 There's like a cathartic thing that happens, a purification that happens if it's not coming from pure ego which. I love. I think it's fabulous.  23:27 - Anne (Host) I can talk Clear the clutter, clear the clutter, clear the clutter, physically clear the clutter in your brain. I mean it can really do a lot to propel you and your business forward. Absolutely, absolutely. What a really cool conversation Lau. I love it, I love it Beautiful I love it, guys.  23:43 And, as we spoke about before, 100 Voices who Care, simple Mission, big Impact 100 Voices, 1 hour, $10,000,. Guys, you can really make an impact. Visit 100voiceswhocareorg to find out more and big shout out to our sponsor, ipdtl. Gosh, I love IPDTL, I just love IPDTL. They give us the opportunity to give and receive Lau at UNI back and forth for this podcast, and I absolutely love the fact that we can connect and do so. Find out more at IPDTLcom. You guys have an amazing week and we'll see you next week. Bye.  24:19 - Lau (Host) See you next time.  24:21 - Intro (Announcement) Join us next week for another edition of VoBoss with your host, Ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution, with permission. Coast-to-coast connectivity via IPDTL.
Something New
Jan 2 2024
Something New
Are you ready to become the architect of your own success? This episode is a catalyst for inspiring business transformations. Anne and Lau uncover exciting possibilities that come with starting something new, and guide you on how to kindle creativity for innovative ideas. Discover how the power of writing can become a game-changer for your creativity and personal development. Delve into how expressing your thoughts and ideas on paper encourages new, innovative ideas. Learn why feedback is crucial, and the profound impacts a business mentor can have on your business. The BOSSES emphasize patience, persistence, and maintaining an abundant mindset when investing in yourself and your business. From successful direct marketing strategies to the creation of tangible proofs of concept, we've got you covered. Let's level up your business together! Transcript 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VEO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, along with my amazing special guest co-host Lau Laupides. 00:33 - Lau (Host) And how are you? Welcome to be back. I'm fabulous. How are you?  00:37 - Anne (Host) It's a brand new day. Lau, it's a brand new day. It's a new year. I am excited, Speaking of new. I think it's time for us to maybe talk about setting goals, starting something new. I always get a great thrill, a great anticipation and excitement when I start something new, and I think it's something that can really help bosses to grow their businesses, to be continually moving forward and progressing, and I think it's wonderful to challenge ourselves. What about you? I?  01:06 - Lau (Host) love it. I would love to do some tips on how we can start something new, because it's that feng shui of your soul, your spirit, your closet, your studio, your whatever, your car, your relationship. It's like how do I not only cleanse and clean things out, but how do I make the fire happen, how do I create it? And do it on a reguLaur basis as a soloprenor, as an entrepreneur? That's what our job is. It's really to constantly create things. Create, that's why we're creatives. That's why we're creatives.  01:37 - Anne (Host) Yes, and we really need to embrace. Embrace the creativeness, even if you feel that you're not creative, right, and you feel, and it's scary, I'll tell you a lot it's scary to start new things, because what if we fail? Right.  01:49 - Intro (Announcement) What if it doesn't work?  01:51 - Anne (Host) What are we going to do? And so I think that there's a lot of anguish that happens before we start something new, or goodness gracious knows that I can procrastinate along with the best of them right, but once I get a focus right.  02:04 I'm focused, but I'll tell you what. Getting started and starting something new A lot of times I know that bosses will be like I don't even know where to start. So what are some tips on? How can we generate new ideas right? I mean, some of them can come from within ourselves, but I'll tell you what. There's technology out there that can help us to maybe spur some new ideas for how to grow our business right.  02:26 - Lau (Host) I would have a little something, a little trinket, a mechanism, a toy or whatever. That is your reset button, that's your little thing that you go to. I used to have staples button.  02:35 - Anne (Host) When I worked with staples. Yes, that was easy.  02:37 - Lau (Host) I literally hit it on my desk and go boom, that was easy, so you need something physical in your environment whether it's a stuffed  02:46 animal, whether it's a little bell, a little bell or something. It sounds ridiculous, but I'm telling you your brain takes recording really well. Ironically, we're in the business of recording everything. We do, everything we say, every move we make. We're being recorded. So every time you do that little Pavlovian dog behavioral thing, your brain goes something good is coming, something new is happening. I'm going to accept it into the reality that I want safety, I want comfort and I want to know exactly what's coming up. So it's going to reset that for you, so that you've got a mindset focus reset before you do anything. I think that's really important.  03:26 - Anne (Host) I feel like we could do a search on Amazon or something and something like a reset button or a new button or something that will help us. So if you're looking for that physical thing, that button to push, or there's always the staple, that's easy button, which I love.  03:39 - Intro (Announcement) I had a bell and that kind of thing.  03:40 - Anne (Host) But, yeah, I like that. That's a good start now. So what? What are we going to do? That's new. How are we going to come up with ideas? I think a lot of us have ideas on what we'd like to do to move our business forward. Oh, build a new studio. Maybe there's roadblocks, right, but these roadblocks can actually, I think, motivate us to get started on something new, because we can then work towards achieving our goal, and I don't want this to necessarily turn into the goal achieving episode but it's very simiLaur.  04:07 Because what if? Okay, I want to start something new, I want to go into a different genre of voiceover, or I want to build a new studio, or I want to rearrange my office space right so it's more conducive to working more efficiently? Whatever it might be, I think it starts with the idea and it starts with that little thing. Here we go Right now. What are the steps that it's going to take to get there right, To start this, to actually accomplish this?  04:35 - Lau (Host) By the way, you could go very Eastern philosophy. You could do either a gong or you could do some chimes. I love the chimes. The chimes is really cool to my ear. I have tincture bells.  04:44 - Anne (Host) I don't know if those of you out there.  04:45 - Intro (Announcement) I love tincture bells.  04:47 - Anne (Host) Tincture bells are, I think, very good vibrations and good energy, and tincture bells are just a beautiful sounding bell.  04:53 - Lau (Host) All right, I have a really cool exercise, annie, that I use for a number of the soloprenore cLausses that I teach, that I myself love doing, and that is we put on some really cool music. My favorite is bonobo. We put on some fabulous music and we do like a timed brain dump, and the timed brain dump usually for me is six minutes, but it could be whatever you choose, and it's a time where we put on that music. We focus our pen or pencil on the paper. Now we are not allowed to pick the pen or pencil up for six minutes, meaning I don't allow critiquing, I don't allow editing, I don't allow review. It's not grammatically correct. It is a creative writing exercise for you to dump out everything in your brain, refocus. But, most importantly, Wait.  05:41 - Anne (Host) You don't pick up the pen until six minutes, and then, after six minutes, you pick up the pen.  05:46 - Lau (Host) No, it doesn't matter what you're writing. You're allowing your subconscious to drain itself. So that you and your intellect have nothing to do with it. It's really about so you're not writing. You're dumping, You're writing. You're actually writing what you're dumping.  06:00 - Anne (Host) Oh, I thought you said you don't pick up the pen.  06:02 - Lau (Host) Well meaning, you don't pick up the pen to stop writing, you keep your pen to the paper.  06:06 Oh, I see, I see, I see and you write and it can be tiring, it can be physically demanding for people who are not used to writing, but it's important because we get in the way so much of the ideas Like we got to get ideas out there before we can dissect them or critique them and sometimes nothing comes of it. But oftentimes there are things lodged in our brain that are either exciting us, bothering us, sticking, coming back, that we need to awaken and pay attention to, for that new idea.  06:37 - Anne (Host) Now, during this exercise, you're writing everything that's coming into your brain Everything, Even if it's not a new idea right, even if it's like oh my gosh. What are we going to have for dinner tonight? Or I'm hungry. Or okay, even that.  06:48 - Lau (Host) Okay, it's a total stream of consciousness. They used to use this in psychotherapy, where you would speak it out loud, but I like the privacy of being able to write it because you're not necessarily sharing it with anyone, absolutely Unless you choose to. It's really for your own purpose of writing everything out, so it might look like oh, I'm hot right now and I need a banana and that coffee hurts me. And he sucked. And why did he break?  07:12 - Anne (Host) up with me and I don't have money for a microphone. I need a banana. I need a banana right now.  07:18 - Lau (Host) Right, but see, notice that banana jumped out at you. That may be my next creative idea about the banana, about the banana.  07:26 - Anne (Host) I love it. No, I love that. Okay, and so after six minutes, then what happens? We've got a bunch of writings on our paper.  07:32 - Lau (Host) Well, that's up to us how we want to facilitate that. We can either leave it alone, put it in our corner where we put our writing and just feel like we've been drained a little bit, we've been fungshuated a little bit, or we can look at that in my coaching. I'll look at that a lot, circle and have people pick out yes. Emphasize the words, the ideas that resonate to them in that moment.  07:54 - Anne (Host) I love that.  07:55 - Lau (Host) And usually there's a couple in there. I love that. Usually there's like hate my mother oh, that's interesting. Hate your mother Okay. So let's look at that right. And then that can go in many, many directions. It could be anything. It could be comedy, sure. It could be absurd. It could be not even a reality in your mind. It could be a podcast on your mother Right. It could be something. It could be the evolution of a podcast on your mother.  08:17 - Anne (Host) It could be a film.  08:18 - Lau (Host) I saw that was called Hate my Mother, and I can't get it out of my head because I love how they shot something or I love the sound of the film.  08:26 - Anne (Host) See, as you go deeper into that, right, did you love about it? It sparked something creative, like you could do this. Yes, or we should do something like this, or, you know, it would be cool if this were developed. I have so many good ideas. How many times bosses out there have you had an idea and you're like, oh man, or you'll see a new thing that comes out, a new gadget, and you'd be like man, I had that idea, that was my idea, like years ago, right, and we never really kind of took action on it. And a lot of times it's because it is something new.  08:56 There's not a lot of things out there to reference it. We don't know quite how to wrap our heads around it. We don't know how to get started, we don't know how to maybe put it into action. And I'll tell you what. I think that those circled words or whatever those things that are in your brain. You can then start to say, all right, how can I make this happen?  09:15 And if this is going to be something, hopefully it's something that will move you ahead in your business. And I'm a big believer that if you're moving ahead in your personal development, you're also moving ahead in your business Because, again, our business is so much connected to who we are and ourselves and so really that can be motivational to really moving forward. So, yeah, you've got those ideas. Now what is it going to take to put those ideas in motion? What is it going to take? And a lot of times people might say, well, money, okay, all right, money might be what you consider to be your barrier, right, but we can figure out what are ways to overcome that barrier of money. How can we make more money? How can we put some money aside every month to be able to continually add to the budget to make this happen?  10:01 - Lau (Host) Mm-hmm. I also find, annie, that when you write something down, it becomes more real when you pull it out of your head. I agree it's not real in your head. I mean just because this is what neurosurgeon had famous talks. Just because you're thinking it doesn't mean it's real. It doesn't mean it's true right, like I need to hear that from a neurosurgeon. But it's true because when I think it, I think that it's actually true.  10:24 But when I put it on paper, all of a sudden I can clean that shop, I can decipher it differently, like what I want to be tackling, what I don't want to be tackling, right. So when I tackle it, when I say I'm gonna emphasize that I'm gonna tackle that I and this is just my process I like to start sharing that with confidence. I like to start coming together and colLauborating and brainstorming before I even get to money and budgets and all that stuff. I like to come with someone and say am I crazy? Am I sane? Is this worth time? What do you think? And if I hear this common response of ooh, that's interesting, yeah, that's cool.  11:00 - Anne (Host) It inspires me, or would you buy this, or would this be something that you would like, or that kind of thing?  11:06 - Lau (Host) Absolutely, absolutely cuz it's not real yet in my mind it's not even real if I believe in it yet. I want to see what our community response is. I don't share it with a million people, but I share with a few confidants to see what their gauges. I'm gonna tell you.  11:19 - Anne (Host) For years now for oh gosh, probably 15 years I have had a business mentor, somebody that I meet with, and I used to meet with her a whole lot more when I was first Initially starting in the business. But we could brainstorm together right, how can I grow my business, what do I see for myself in the future and what does it gonna take to get there? And we still do that to this day. It was, again, outside of my account and I always love my account, but one of the best investments I ever made in my business was hiring her to be that and she's not necessarily in the business, right, so somebody that can help me to figure out. Okay, what's new? Right, and we actively talk about things at the end of the year or at the beginning of the year like what's new. But I think, more importantly, it's not just end of year, beginning of year, it is every month. Right, I have a standing appointment with her every month and we talk about okay, what are we gonna do now? What are we heading towards? What are we evolving towards? And we talk about having a pLaun B for your business or a parallel paths of passive income. I love that parallel path of passive income. We've got a lot of peas in there, and good thing I'm not too close to my mic, but those things are always Evolved and developed during those monthly meetings.  12:29 Now I think it's something that you can absolutely start every month yourself or put yourself on.  12:34 I think every month is good to be able to come up with new ideas, come up with new things to try. It doesn't have to be an entirely new idea, but it can be a new offshoot Based upon, let's say, a long-term goal you have of oh, I want to be able to do animation, and so that may be a long term goal. So then, what's a new goal for next month? Well, let's decide on a coach, right, let's start working with a coach. Let's call a series of coaches and let's see who I click with, right, and then let's do one session with each coach and then really find out who I jive, who I meld with, and then we can then start training. So it can be something new every single month, and I think that really helps you to gosh. Stagnation for me is the worst. That is when I think nothing moves forward. Their businesses don't move forward, and then people end up maybe not being in business anymore, or quitting or being discouraged.  13:27 - Lau (Host) Exactly that's when you start getting down on yourself and you become a saboteur and you sabotage things. So yes, I'm all for that, and I'll even say to piggyback onto that find groups or find specific moments of events that you can sit in on or be a part of that. You can conjure ideas up as you listen to the group. Be careful of not spending your whole time, your whole week, in groups, because then that can confuse you because you're going to hear a lot of ideas and a lot of different thoughts.  13:55 A lot of opinions, but pick and choose yeah, pick and choose your group really, really well and wisely, so that what you hear, you know, is coming from a very high level and that will help inspire ideas. That, oh, I never thought of that. I never thought that they would view me in that way. I never thought of that kind of project that can be an inspirational force as well.  14:14 - Anne (Host) Now there can be times when I feel like you can have so many ideas that it's overwhelming right, and then it's like no ideas at all get developed right.  14:22 So you want to be careful of overwhelming yourself with new ideas, and I'm going to say that goals are wonderful.  14:28 I'm thinking ideas, they evolve into goals.  14:30 But I think ideas are wonderful because it's just a great like inspirational spot to start from and then I think it can turn into a goal based upon the market, based upon realism, based upon okay, I've got an idea for an extension of my business, but then maybe when you talk it over with some people, you find that maybe there isn't a ton of demand out there for it, because it can be a cool idea, but in order to turn a profit, it has to appeal to other people too. So there's got to be time spent in researching those ideas to make sure. Are you going to spend the time and effort in developing them further? And so try not to overwhelm. I love that you said be careful with being part of too many accountability groups or too many groups, because, yes, you can get too many opinions, you can get too many ideas. Here you should do it this way. Here you should work with this coach, here you should get this demo and then you're confused and then you're like, oh God, I just don't even know what to do.  15:26 I think, honestly, if we sit down, I love the brain dump on the paper. I think that is really amazing because that is starting with you. It's starting with your desires, your passions, whatever you're feeling, and I feel like, rather than somebody telling you this is what you should do, here's what you have a gut feeling about. I'm a big believer in your gut right. This is what I'm passionate about, and if you're passionate about it, you're going to have the motivation to go and get it.  15:52 - Lau (Host) Yes, and here's a role pLauy for you. I do this with myself all the time and it makes me feel so good, something neutralizing about it. I'll refer to myself as a creative agency or the idea person of an advertising agency. Those are the people who would sit around drinking soda, hitting hoops in their offices and just shooting the Dick Van Dyke ideas all night long.  16:17 - Intro (Announcement) Absolutely.  16:18 - Lau (Host) Being unafraid to do that, but I would structure it. I would say, okay, we can do this day and night. I know I can do a day and night structure. Say, listen, one week out of the month or three days out of the month are my idea days. Those are days that I'm brain dumping. I'm talking to people, I'm sitting in on groups and I'm coming up with my top three prioritized ideas so that it doesn't become but I have 50. What do I do with the 50?  16:43 No, let me see if I can come up with three and then choose the one that I actually might want to take action on so that I'm structuring my time and I'm structuring through priority as well, and then I'm also giving a deadline too and saying if this doesn't materialize in three months in some real way, I'm going to shelf it until Lauter.  17:03 - Anne (Host) I like that I kind of reLaute it to when people come to me and they say, well, I don't know what genre I should study voiceover, and we'll talk about okay. So what do you do now? Do you have a corporate job? Are you an actor? Do you have a side hustle? However, that is, and a lot of times it'll come down to okay, it'll be easy for you to step into this genre because you've got experience in it. Let's say I'm talking to a teacher. I'm like well, look, you already teach. You already have a concept of what it takes to be a good teacher. So stepping into the e-learning genre might work really well for you. However, you might have another loftier idea that you want to get into animation, right, Well, you can develop the one that you step into a little bit easier so that that will help you to then make some money while you're also pursuing the other goal, and I think that that usually works out really well.  17:49 And I like to equate the whole doing something new and the inspiration to my demo creation process, because for every student right, that end goal of a demo to me is a creative process. It is a creation, it's a song, it is something that is completely unique for each and every student, and for me the process is the same. To get there, there's a lot of work that is involved, but there's a lot of time where, yeah, I sit there and throw the crumpled paper into the basket because there's the creative inspiration that's happening to really just bring it all together and to make it amazing, and so I can really appreciate that part. And each and every time and each and every demo becomes like one of those new things that I'm accomplishing, and I cannot tell you how satisfying that is, because at the end, I'm like yes.  18:39 And I can see it. When I'm getting towards the end of creating the demo for the student, I'm like, oh, oh, oh, it's coming together. It's oh my God, yes, and now I'm going to do that. Oh, yes, oh, now, okay, now I'm seeing it come together and that, to me, is exhiLaurating. It's exhiLaurating.  18:53 It's kind of like the way I attribute starting something new in your business. Right, you get that idea, you're like this could be really cool and now, how am I going to get there? And then you do steps to work to get there, to get there, to get there, you sit there, you shoot a few crumpled pieces of paper and you think about it.  19:08 You sleep on it and then the next morning you get up and you go oh, let me try that Right. And then, when it starts to come together, that's the most amazing thing.  19:17 - Lau (Host) See, that's really the thing, because I find that, with creatives, one of the sticking points for most creatives, no matter how successful they are, is the execution of things. It's getting through what I call the theater days technical rehearsal.  19:31 That's the worst, dirtiest, muddiest, ugliest, disgusting. Like what have we worked on? It looks like yeah, yeah, yeah, okay, and then it just comes together, right. So you have to be able in your business, you can see it right. Yeah, you have to be able to move through that disgusting kind of uncomfortable kind of like, but I worked on this for months. Why does it look this way or feel this way? Right, I was going to give another tip too, annie. I was thinking you know, if you get together with that confidant, with that person, with that creative buddy, make use of that time by doing a structured business improv with them saying I'm going to take 20 minutes with you, 30 minutes, here's my goal. If you want to work on yours, work on yours. But I want to talk out. I want to talk out this idea I have, that I'm looking to execute, and you ask me questions and you shoot, you fire, you do things to make me think about it and give you more real response.  20:25 Cause it takes it off the paper and makes it even more real when you have to speak about it to someone.  20:31 - Anne (Host) Absolutely, absolutely. I mean it's not just on the paper and you looking at it, going okay, and then you don't look at the paper. That's kind of like when you do write things down right and you have goals. I'm a big believer in putting them somewhere where you can keep looking at them. I mean, they can't just stick in your brain.  20:46 If they stick in your brain. It's easy for them to just, oh, I lost it when to go and you can forget about it. But having those in front of you and also talking it out with somebody, like I said, when I come back to meet with my business mentor in another month, she'll be saying to me okay, so what did you do about this? Or how are we moving on? And I'm in the process of that right now. I'm making a shift to another cool part of the business that I want to open and I don't quite know what I'm doing, and it's one of those things where it's going to take me some time. But it's okay, I'm patient with myself because it's going to be kind of a cool path that I've not explored before.  21:20 - Lau (Host) So I'm patient with myself.  21:22 - Anne (Host) So I think you need to be patient with yourself. So many of us are not patient when it comes to oh my God, I want to be a voiceover actor and how come I'm not making money. All of a sudden, it becomes like well, okay. And the same thing with marketing. I'll tell you, I have people that we offer the boss. Bless. That we've talked about multiple times and and I always talked to people about direct marketing right, marketing yourself is one thing. Again, you're putting things out into the universe and again, when are you going to be able to collect on them? So I made an investment. It could be a financial investment, a time investment, whatever that is Well, all of a sudden. Well, it's been three months, why haven't I gotten anything? It's been 12 months, why haven't I gotten anything? And again, one of those things we know, I mean Lauw. We've talked about this. I did an audition two years ago and all of a sudden, I got a contact by the casting director saying hey, we think your voice would be great for this.  22:14 The same thing for your ideas, right your ideas to develop. Just don't give up and be patient. It is one of those things You're marketing. Direct marketing is huge in that convincing an actor to spend a certain amount of money or invest money on a reguLaur basis for marketing is, gosh, pretty much close to impossible, and I know you know that right. Everybody's like I don't have the money, I'm broke, I'm not getting a return on my investment. People are so quick to say that I am not getting a return on my investment. But well, they have to think about.  22:43 - Lau (Host) Are they coming from a full, rich, abundant pLauce? Are they coming from a cheap, overly frugal, not willing to invest pLauce? Because people want to invest in you if they see that you're willing to invest in yourself first. So in essence, you are the proof of concept If you're willing to invest, then you give someone else permission to invest in you, so that abundant versus a fearful, cheap pLauce is really, really important. There's one other thing I was going to say, annie too. Now, maybe this is pushing it a little too far, but I'm that kind of gal If you want to start something new, create something real. Upfront. I'll give you an idea. I used to teach in a very competitive entrepreneurial program in a business college and in the freshman year think about this, 18 years old the project was they take the whole first year, annie. They would create in teams a product that at the end of the year they pitch in a real way at the end of the year right, so it was whatever, it was a shirt a clock, this or that.  23:44 I never forgot, 18, 19 years old. I never forgot because they said we don't care if you make money or not. This is about making money. This is about you learning that when you create a process, there has to be something real and executionary about it, and something that you perform. It's performative. It's not in your head. So at the end of the year, they had to physically manufacture the product Sure absolutely.  24:06 Yeah, and then they'd have to pitch it to see if they could get money, I love that love. I think here's the thought. Here's the thought. We create something, whatever it is, it could be anything. Create something that is a sticker of it that makes it real. So, for instance, let's say you have an idea for a new service in your business, or I have an idea for a business, create a logo, pay money for that logo. It could be 50 bucks, it could be 200, whatever, but it becomes real in a different way.  24:35 - Anne (Host) Absolutely, I love that you said that because, honestly, like when I worked at the academies the Bergen academies, I mean every student had a year long project, literally where they formed a company, they created a product and they actually were all part of here's the marketing department.  24:48 Here's the engineering department and honestly, it gave them a reason to learn engineering. It gave them a reason to learn marketing. It gave them a reason to learn SAP software. It gave them a reason to learn they just had to create the prototype and then they had to, like, market it and sell it, and then they had to present it. And we're talking about ninth graders. Okay, back in the day. That's amazing. Now, if you start them at ninth grade thinking in that way, thinking in that entrepreneurial, corporate way, where they ultimately have to create something and then present it, they end up learning all of the things they need to learn in order to accomplish that goal, and that becomes a really wonderful education for the students as well, as I cannot tell you how many of those students are blossoming like amazing successes today.  25:34 - Lau (Host) Amazing.  25:35 - Anne (Host) They started off early knowing that and doing that, and so I think that's a wonderful idea for you bosses out there to go and create something, make your initial investment, something that doesn't have to take like a billion dolLaurs. No, but something that represents that and is part of your goal to getting there, and I think that that is amazing.  25:54 - Lau (Host) If someone says but Anne, I'm worried. What if I spend $100 on this and I don't like the way it looks or it doesn't come out the way I want? Here's my answer to that. You made an investment in your education, absolutely so. It's not the logo that you created, it's the educational process to know what do you want at the end of the day to represent your company. You don't know until it's actually happening. It can't sit in your head and come to perfection. It's got to be that like, done, done, done every moment in your process. Done. It's not about perfection, it's about done. Now move on. What did I learn?  26:30 - Anne (Host) Right, I'm going to tie that to the logo to even. You know, go further website, start a website. And so many people are like, yeah, but I shouldn't start it yet until I know what my brand is. Okay, yeah, here's a little piece of advice. Your brand evolves right. It's not like your website can't be changed.  26:42 It's not like your logo can't be changed or evolve along with you. As a matter of fact, I just went to the Way Back archive and I saw my very first website where I was Anne Speak. By the way, you guys can look at that, Anne Speak.  26:52 - Intro (Announcement) A&E Speak.  26:54 - Anne (Host) And you'll see that my logo was a microphone, right, with little flourishing things coming out of it, because I love flourishes right. And the thing is is that I've evolved, I mean, and our business has evolved, and so it's okay. Make that investment, the education you're going to get by hiring somebody to create a logo, forcing yourself to think about who am I, what does my logo represent? Or what does my website represent, what are my colors, what is my brand that education is going to be invaluable. Yes, love, what a wonderful conversation Yet again.  27:21 I say this at the end of every podcast. It doesn't seem like.  27:24 - Intro (Announcement) Anne is like a broken record but honestly we have such great conversations.  27:29 - Anne (Host) And you know what I just love, love, love having you as my co-host, and bosses love you too, and we love the bosses. And so, with that in mind, bosses, I want you to take a moment and imagine a world full of passionate and powered, diverse individuals, like we are, but we're giving collectively and intentionally to create the world that we want to see. You can make a difference. Visit 100voiceshoocareorg to learn more, and big shout out to our sponsor, ipdtl. You, too, can connect and network like bosses. Find out more at IPDTLcom. Have an amazing week, guys, and go start something new. We'll see you next week. See you next week. Bye.  28:09 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  28:31 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower series. I'm your host, anne Gangusa, along with my very awesome, amazing lost co-host, Lauw Laupita. Hello, happy Saturday. Uh oh.  28:57 - Lau (Host) Uh oh, Lauw, where'd you go? Lauw, you're frozen. I know you were frozen. So we lost transmission for a second Transmission lost. It might have been lost Alright.  29:06 - Anne (Host) Yes, it might have been lost. Alright, let's try that one more time. I'm going to stop it and pause for a bit.
Coping Strategies
Dec 26 2023
Coping Strategies
Get ready to redefine your understanding of the voiceover industry as host Anne Ganguzza and special guest co-host Tom Deere, pull back the curtain on the reality of the business and its inherent struggles. We dive deep into the pivotal SAG-AFTRA strike and how it's much more than just a Hollywood issue. It isn't about the glitz and glamour - it's about the hard truth of what it means to be a part of this industry, as a union or non-union voice actor. We'll tackle the misconception that all actors are high earners and shine a spotlight on the majority who are fighting for fair pay and intellectual property protection, especially with the advent of AI technology. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey, hey everyone. Welcome to the VO Boss Podcast and the Real Bosses series. I'm your host, Ann Gangusa, here with special guest co-host Mr Tom DHeere. Hello, Tom.  00:31 - Tom (Co-host) Hello Ann, so great to see you.  00:33 - Anne (Host) Yes, wonderful to be chatting with you again and you know, at the time of this recording we just had kind of a major industry event happen the SAG After Strike ended and I thought it would be a good time to talk about external factors that affect our industry and how we can prepare ourselves as bosses to really handle events that happen like that, that are sometimes not even within our control, and what do we do to sustain our businesses.  01:04 - Tom (Co-host) Yes, absolutely Off the top of my head. Keeping up with industry trends is extremely important, which is why, being subscribed to Hollywood Reporter, variety, backstage Magazine publications like that, our friend John Florian's VO Extra, which is sort of an online magazine just being aware of what's going on in the industry, because seeing the highlights on the nightly news can only get you so far, absolutely. Because just a little B-roll and a little this, that and the other thing is see Fran Drescher for five seconds blah and then like going on to the next subject.  01:36 - Anne (Host) Well, yeah, and we should know that Fran Drescher what her role.  01:39 - Tom (Co-host) Yes, as president of SAG After.  01:42 - Anne (Host) Yeah, know who the people are, know how it's impacting the industry and even if you are not a member, that was the whole thing. Even if you were not a member of SAG After and you felt that it didn't affect you, in reality it affected our entire industry as they were vying for fair pay and rights for creatives and actors and voice actors in regards to synthetic voices and AI out there Absolutely and streaming.  02:09 - Tom (Co-host) And streaming. Yeah, everything that SAG After does, all of their collectively bargained agreements and the rate structures and the minimums and all of that stuff, all of that has obviously a major impact on all the SAG After members. But it also has a huge effect on the non-union members, because non-union voice actors most tend to use SAG After CBAs collectively bargained agreements, if not a baseline, a guideline as to, in generally, how genres of voiceover charge, both in the structure of it and then the actual dollars and cents of it, and it will trickle down into the non-union world directly and indirectly. So, yeah, absolutely Everything affects everything in our industry.  02:48 - Anne (Host) And it's something to consider again I say this over and over again that it absolutely affects even though, as you mentioned, if you're not even a member, it affects the industry. It affects the perception of creatives and their value and their worth, and one of the reasons why we are in this as a business is to make money. In order to sustain our businesses and to do what we love for a living, we need to make money and we need to be able to pay the bills. We need to be able to have essential things like healthcare and, even if you're not a member of the union the perception of the market who has services or purchases our voice or hires us and pays us money. It's very important that that perception is one of value and one of worth, so that we can have this as a career, and have it as a sustainable career, so that we can survive.  03:44 - Tom (Co-host) It's interesting because most of the time when you watch the news or you're talking to people in other industries and there's a strike of some kind, it's usually we just want more money and then very things here and there. What was interesting about the SAG After Strike is that it was obviously nationally. Everybody was watching what was going on, because everybody who watches movies and television shows and streaming are impacted by this. This fall lineup and then in the spring we're really going to be feeling it because it's going to be rerun city. But what was interesting about this is that, yes, they wanted like a 7% increase and they wanted certain things, but the fact that they were talking about protection of our livelihood.  04:26 Ai has the potential to take away our intellectual property, our IP, for on camera actors for their image, voice actors for their voice and then in other industries, musicians for their music, artists for their art, writers for their writing those five image, voice, music, art and writing. Ai is causing a lot of disruption, some of it in a good way, but most of it in a not good way, because of lack of understanding of it, lack of regulation and oversight on a federal level, and which was a big part of the SAG After Strike is that AI wasn't really taken into consideration in any of the collectively bargained agreements, so all of that needs to get back in there to protect actors from their IP being stolen. I think a lot of people didn't understand that if you're an extra and you get scanned and you get paid one fee and then they use you your likeness forever in a movie you just destroyed your extra career and so on and so on and so forth.  05:26 So what was going on with AI in many ways is an existential threat to voice actors, so that's a big part of what this wasn't just about. Oh, those actors, they just want more money to be, to be movie stars. No, this was. If we don't do something about this, we won't be able to act anymore.  05:40 - Anne (Host) Well, yeah, and it brought awareness, I think, to the general public about our careers and the perception that, oh, they're just celebrities and more money and they're greedy. In reality, what was the percentage of people that make enough money, that are the high earners? There are only like 1% of actors in the union, and so the rest of them, the rest of us, the struggling actors, the starving artists, so to speak this is something that I think really was a good thing, so that we could have artists still pursuing this career feeling like, oh, I can possibly make it, I can possibly sustain this as a career, and so I think that's a good thing. Otherwise, you just end up with maybe just the high paid, high earning actors.  06:27 And what happens to the creative process? What happens to movies, what happens to voice, what happens to music, what happens to the writing, when you just don't have the wide I would say broad spectrum of people vying to do this because they're passionate and they love it and they're good at it, but yet they need to be able to make a living at it. So, I think, bringing public awareness to the craft, public awareness of just how much that creatives are dependent upon, especially I go back to the pandemic. When? What do we do during the pandemic?  07:02 We watch streaming, we watched movies, we listen to music and all of that was so important to help keep our I guess I want to say our- spirit and our sanity and our mental health that really was something that was crucial, I think, and of course, it goes back to support the arts, support the arts and our educational institutions, and really I think that this was just another wonderful example of bringing public awareness to what it is that we do and appreciation to it, yeah, I have a story with that in mind.  07:34 - Tom (Co-host) Just a week or two ago I live here in Midtown Manhattan. I went around the corner to the grocery store and I see some SAG Afterhab members striking and I noticed that the strike captain was an old friend of mine I've been friends with her for 30 years and actors hey, how are you doing? And we were talking and she explained to me that the reason why she's been able to keep her SAG After Health and pension benefits for the past few years is because of extra work. Not because starring or a supporting role or some Netflix thing, it was just being a New York working actor and just doing extra work. And she also does theater and other things. But like I don't think a lot of people realize that, just that relatively innocuous, almost unseen extra work pays her medical bills and goes towards her retirement. Because that's what the strike was about. It wasn't about the big movie stars. They're fine.  08:23 I mean protecting their intellectual property from predatory AI practices is obviously a very big deal, and we're seeing deep fakes and all that stuff all the time and video game actors getting their voices harvested. But yeah, this is a blue collar strike if that makes sense Not unlike the auto worker strike that has been recently. I think it's mostly over now, but yeah, it's not unlike that. It wasn't about the movie stars, yeah.  08:44 - Anne (Host) And during the strike, because it was a it was a fairly lengthy strike I know that there was lots of speculation. You know Hollywood is dead, that kind of stuff or is that going to happen? And in reality, I mean understanding the people that hire us and pay us for our services and understanding like what it is that we deserve as a contributing asset to their products, to large streaming companies. Of course, without movies and actors and actresses, the streaming companies won't have anything to stream. And so I think also it brought to life a little more of an understanding of corporate mentality and how it can be, and it was kind of a wake up call, I think, to a lot of voice actors understanding that there is a beast out there that ultimately, when you are contributing to a product with your voice or with your likeness or with your music or whatever that is, that there is a fair way to be compensated for that and that it should be compensated. And I think that that was a major win for the union and for us as an industry.  09:50 - Tom (Co-host) Absolutely. Sometimes it's hard to understand, to reconcile the fact that we're trying to be expressive artists but at the same time, we have volunteered to be commoditized. You know what I mean. You're commoditized for how you look, you're commoditized for how you sound, and so there's a literal contract and a social contract which is okay, based on how you sound, we will give you this money. We understand that.  10:11 Your training, your experience, your talent, all of those things the aggregate of that is you being able to do this Metro PCS commercial or be in this video game or narrate this audio book. So it's hard to sometimes separate the art from the commerce part of it. I like talking for money, but I'm an artist too and my AI voice is part of the commoditization. Commerce part over here. And then I go over here and I'm narrating this audio book or I'm being Inspector Gadget or I'm doing that sort of thing. It's complicated. It's very, very complicated. I think that the SAG After Strike brought to the surface exactly how complicated our industry is, and it's not just a matter of pretty face movie money or pretty voice radio spot money.  10:56 There's just a lot more to it, and our IP is what we are.  11:01 - Anne (Host) Exactly, that is who we are.  11:02 - Tom (Co-host) I mean, that is who we are and what we are.  11:04 - Anne (Host) Yeah, our product is our voice and who we are, and that really is different from a product. Here's my physical product and so protecting our personal product, I think, becomes paramount. In doing that Now, when the strike was happening, there was, I would say, a definite impact to the market, to the voice over market in certain genres, specifically broadcast, and I think there was a lot of people who originally purchased likeness, voice music that were really like, ooh, we're going to step back to see what happens, to see how this plays out. So, tom, what are your recommendations for, let's say, anybody in the creative industry when these things happen? Because I'm not going to say that every strike is different, but there are things that happen in industries that we really don't have a lot of control over, for example, the synthetic voice. Right, we don't have control over technology that's coming.  12:00 So, what do you suggest to voice actors and creatives when something impacts the industry, like this how to survive and how to maintain? What sort of tips or tricks do you have to encourage their business to continue growing? Or smart strategies to maybe pick alternate paths?  12:19 - Tom (Co-host) Well, in addition to my suggestion that I said earlier about reading the trades and understanding what's going on and I was witnessing this directly throughout the strike on social media there was a lot of hysteria, there was a lot of fear, there was a lot of judgment on various sizes, and you could see who didn't really understand what was going on, both union and non-union voice actors.  12:41 Why it was happening and then they were just putting everybody in a bucket and labeling that bucket, so it definitely had a cultural and psychics not the right word but a psychological impact. So one of my biggest tips is yes, the AI and other things and what the AMPTP were doing and their offers was posing, in various ways, existential threats to our industry. However, you need to keep your eyes open, you need to remain objective, you need to collect facts and you need to make thoughtful, informed decisions about what to do to move your business forward.  13:20 - Anne (Host) Yes, amen, amen. That was just wonderful advice. Yes, absolutely Education. Education is so, so important. I say it Gosh. I feel like I say it almost every podcast Like what do we do? How do we handle things? Educate yourself, educate yourself.  13:35 - Tom (Co-host) And be objective whilst educating yourself. Don't prejudge the information that you're getting. Don't bias yourself while you're doing your research by listening to the loudest jerk in the Facebook group you know, or listening to your own FOMO imposter syndrome whatever's going on in your head that could get in your way.  13:54 - Anne (Host) It's always sensible to have a plan B. We've spoken about this briefly before, but, like having multiple income paths, and passive income paths too. I think I'm a big fan of passive income.  14:06 I love having passive income and something that can help sustain you while maybe things are slow in your business and the market is reacting Again. We are slaves to the market in reality. If people don't value our product, they are not going to purchase our products. So therefore, we need to keep our eyes on the market and find out how we can provide a valuable product.  14:28 - Tom (Co-host) Yeah, developing voiceover adjacent skills, I think, is a really good way to do it. A lot of people develop their audio engineering skills because to be an effective voice actor, especially in the 21st century, you need to be competent when it comes to recording, editing and delivering audio files. Then there's other things that people do virtual assistants, proofreaders, translators if you're a bilingual voice talent virtual assistants, social media managers.  14:56 So I mean what I just named five or six or seven things. So like, if you're early in your voiceover journey and you want to do this for the long run but you still need to sustain yourself and you maybe don't want to or can't, for whatever reason, have that full-time job, developing skills that will ultimately help you and complement and enhance your voiceover career and make money at at the same time can be a really great way to go.  15:18 - Anne (Host) And I always recommend that. I think we all bring our real world experience to the voiceover career. Like, I mean, I had a previous experience in teaching and in engineering and so those things and working in the healthcare industry, so those things I could bring to my voiceover career. But I could also consult, I could also continue to do those things, and I don't think there's anything shameful in pursuing multiple paths for generating income, especially when this is such an entrepreneurial endeavor. I mean, it is one of the things that most people, if they come from the corporate world, they're just used to I'm going to work and I'm going to get paid. Well, this is a completely different flip the switch kind of thing where, oh gosh, where's my next job coming from? That's where, I think, a lot of people who are not necessarily prepared or have never experienced being an entrepreneur before or being a business owner before this is new to them.  16:14 So you need to really prepare yourself as much as you possibly can for fluctuations in the market.  16:20 - Tom (Co-host) One thing I teach my students is that your last gig isn't necessarily your lowest paying gig and your next gig isn't necessarily your highest paying gig, because people think it's this like vertical, incrementally thing that next big gig will be bigger, bigger, more money, bigger, bigger, more money, and that is not remotely true.  16:39 - Anne (Host) And I will ultimately make six figures. You know that I feel like they have climbed. I've made six figures. Now I'm going to make six figures for the rest of my career. That doesn't always happen. That does not always happen Again. Fluctuations in the market. There's a lot of factors in play. What are you investing in? What money is going out versus what money is coming in?  16:56 - Tom (Co-host) Also, is your voice trending, yeah?  16:58 - Anne (Host) Yeah, absolutely.  16:59 - Tom (Co-host) Oh gosh, yeah, I would like to think you're getting better and better at your craft, but if your voice becomes less and less demand I mean all the guys that sound like this when, 25 years ago, when I decided I wanted to be a voice actor and I was like hi, I want to be a voice actor. You know what I mean and you know all these basic bearded guys with Hawaiian shirts and you know what I mean.  17:19 And now I mean is there still a demand for that kind of voice actor? Yes, exponentially less of a demand for that type of voice actor. But if you didn't develop your abilities as a storyteller? And develop your genre awareness and the ability to do different things than just this one announcer read, then your income will go down.  17:38 - Anne (Host) I talked about this with Law in a previous episode about casting. When it comes down to demographics, right the company's product that they want to reach a particular demographic. So it may not be that you didn't perform or you didn't nail that audition. It just might be that you're in the wrong demographic for the effective sale. I mean, if they're targeting a younger audience and you have a more mature voice, that may not make sense and vice versa. So again, it really it has to do with understanding the market and understanding where your product fits in that market. I cannot stress that enough. I mean that just to me is like you must think of that.  18:17 - Tom (Co-host) And your product will change.  18:18 - Anne (Host) Yes, exactly. And so if you have, let's say, a mature voice right, understand where you can fit in the industry so that you can get in front of people who are going to purchase that sound, that more mature voice, versus, let's say, I have a really young, millennial voice, or I have maybe a voice that is very trending with, let's say, non-binary and other types of genres that people are looking to fill in those voids. So, and don't be put off or set back or feel like, oh my goodness, I don't know if I'm going to be successful in this industry. You just have to find your niche.  18:55 - Tom (Co-host) Yes, let the industry tell you. Listen to the industry. People come in oh, I want to do this, I want to sound like that. Sometimes that works, but usually it's watch your auditions. If you're on pay to plays, who's liking your auditions? Why are they liking your auditions? What are the keywords in those casting notices that you keep seeing over and over again? I did that exercise not too long ago and, for example, I found that my number one online casting site buzzword for me was upbeat.  19:21 I'm like oh because I kept getting booking and getting liking those it's like, oh okay, well then that's something I can put over here. But then I've also found out recently Ryan Reynolds is a keyword.  19:30 - Anne (Host) Oh yeah, I totally can hear that.  19:32 - Tom (Co-host) Yeah, that I've been getting. I literally just booked a commercial just last week because they wanted a Ryan Reynolds sound?  19:39 - Anne (Host) Absolutely, yeah, it's always good to know who your doppelganger is and who your sound of like is, and putting that as part of your marketing campaign can really help. Absolutely, seo keyword. Any other tips on what you can do when, let's say, the market is not necessarily looking for your particular product outside? Of education what else?  20:00 - Tom (Co-host) I was gonna say the easy one is get coaching. Talk to you, fabulous voiceover coach, but also talk to casting directors, talk to a Mary Lynn Wissner or someone else and say, okay, my sound seems to be out. Can you help me find a voice within my range and demographics that I can do and invest in some education, some training to kind of adapt, because your money voice isn't always gonna be your money voice? I know mine's definitely changed over the past few years. My Tom Plus has now gotten into more of this Ryan Reynolds, more sassy conversational kind of thing, and once I stopped fighting against that I started booking a lot more. Especially, I've been booking more commercial work.  20:42 Yes because I'm bringing a lot more just plain old Tom to it.  20:45 - Anne (Host) Well, isn't that funny Because?  20:47 as we progress and as my career advanced as well, becoming more of myself and understanding who I am and understanding my product and how I can bring more of who I am to the read always has gotten me more work. I mean it just progressively has gotten more work. So and again I say this on a lot of podcasts but it is so important more than ever now to be that actor, to bring your own unique point of view to the read, because that's what's gonna get you noticed and that's what's gonna get you hired.  21:16 - Tom (Co-host) As a demo producer, how many times have you worked with a student and you're talking before the demo record and they're just da-da-da, da-da-da-da, and you're like, okay, take one, and they go blah, blah, blah, blah, blah, blah, blah like how many times does that happen?  21:28 - Anne (Host) Oh, yeah, a lot of times, a lot of times, and it doesn't take much to put you out of the moment, in the acting moment, and go into a read. It really doesn't, and sometimes it just takes a note or a loss of focus for like one second and it brings you right out of the read. So if you are not consistently in that scene, acting, reacting, doing that, you can just lose the read, which is why in long format, like narration stuff that I specialize in, a lot of corporate and e-learning to just lose your focus for even just a second can take you right out of that, and that's noticeable to the ear, it's noticeable to casting directors, but it's also noticeable to the people that are listening and the intended audience, which is something that you just don't want. So if the market is slow or you're wondering, what can I do?  22:14 Yeah, education and coaching. I think, and again, I say that as an educator, I say that as a coach, but not just because I'm a coach. I mean, really, what else is there when you want to refine and upgrade and everybody's always trying to improve their products, right? Any company is trying to create a better product and that is not just a one step one and done process. I mean, that is something that if you're a company that wants to remain competitive and have competitive products, then you will continually evolve and improve that product.  22:44 - Tom (Co-host) Yes, marketing is also the thing to do when things are slow, always, always, always. The more you can demonstrate your humanity when it's slow, just to let people know that you're still here, you're still working in the voiceover realms and, even though you may not have a big gig to talk about, always be demonstrating your value and your progress.  23:05 - Anne (Host) I attended this conference.  23:07 - Tom (Co-host) I just got out of a session with this coach. I had such a wonderful time. I learned so much. Those are the things that are part of your longterm investment in your social media strategy, your online presence, your search engine optimization, and for people to know that, no matter what's going on, you are consistently there, you are consistently positive, you are consistently learning and you are consistently growing, and that helps keep you top of mind.  23:29 - Anne (Host) Absolutely top of mind is important. Well, what a great discussion, Tom. I feel like we could talk about this all day.  23:35 - Tom (Co-host) We could.  23:35 - Anne (Host) But I want to keep this top of mind because I think it's important. Bosses, here is your chance to use your voice, not only to get hired, but to make an immediate difference in our world and give back to the communities that give to you. You can visit 100voiceshoocareorg to commit and big shout out to our sponsor, ipdtl. I love IPDTL. Ipdtl gives me connections with wonderful bosses like Tom Deere here and many, many other clients. You can find out more at ipdtocom. Bosses, have an amazing week and we'll see you next week. Bye.  24:10 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.
Money
Dec 19 2023
Money
Ready to confront the cold, hard truth about the financial investments necessary to forge a successful career in the voiceover industry? Tune into today's episode, where we pull back the curtain on the often glossed-over monetary aspects and break down the costs associated with making your voiceover dreams a reality. We tackle the burning question of how much it truly costs to get started in this competitive field, and underscore the commitment required to make it a sustainable career. Get ready for an honest exploration of the give and take required to make it in voiceover, including the virtue of frugality, the benefits of community involvement, and the necessity of budgeting for risks and technological advancements. Let's get real about the dolLaurs and sense of voiceover. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, anne Gangusa.  00:20 - Anne (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower series. I'm here with my amazing boss co-host, la La Peters. Hey La, hey Annie, welcome back, I'm excited. Yay, oh La, let's talk this week about money, money, money, money, money money. How much does voiceover cost? Oh, you mean, I get that question. How much is it going to cost me? How much do I have to invest? How much does it cost? I think we should have a discussion on the financial side of things, because that's something that most people don't want to think about it. They don't want to talk about it A lot of times. They don't want to spend it or invest it. Yes, yes, yes.  01:09 - Lau (Co-host) I like to liken it to any other profession out there, and preferably the most expensive professions to get into. For instance, if I want to be a financial advisor and I'm going to go through college and then graduate school, and then I'm going to invest my money, my tuition, in my education, and then I'm going to invest my money to purchase my tools, then I'm going to invest money to get my either brick and mortar or online presence. Guess what? I've spent a lot of money for that type of profession, and not just a few hundred bucks.  01:44 - Anne (Host) No.  01:45 - Lau (Co-host) Not just a few thousand either.  01:47 - Intro (Announcement) Exactly, exactly.  01:49 - Lau (Co-host) I always set it up that way and just to give perspective to people that this is really a profession, it's a viable career. But also the truth is and I can say this because I live this myself it's a drop in the bucket compared to becoming a doctor or becoming a banker or becoming even SCPA a drop in the bucket.  02:12 So just to kind of keep that in mind up front. It's not an overnight success career. It's not a I don't have to spend any money but I can make a ton of money out of it. It's not that kind of career at all, and it's good we kind of put it out there, annie, and be honest about it, right?  02:30 - Anne (Host) Okay, so what are the popular topics to talk about in voiceover? Well, how can I be a character actor? How can I get my demo and start making money? But, in reality, all the other aspects of being a voice actor and having a business are going to require financial investment one way or the other, and we really shouldn't expect that it's going to be cheap. I don't have a lot of money, but I want to be a voice actor, so can you help me? Well, I think that we really just need to sit back and have a dose of reality where, as you mentioned before, voice acting is a career, and for many other careers, we invest our money. We've invested our money in education, we invest our money in inventory, in storefronts, in product, whatever that is. We invest our money, and the same is true for voiceover. And so if you are coming into voiceover without any money to spend, I think you need to rethink that decision.  03:31 - Lau (Co-host) Yeah, I would say that money should go along, in your mind, with the other types of investment that you're going to be giving to this Family time. What is the time investment? What are the sacrifices that you will be making in order to launch your career and keep it viable and keep it sustainable? I mean, what are you investing into this? How about just energy? How about talking about energy investment? It all goes along with your money. So don't think, oh, if I throw 50,000 at this, I'm going to be rich and famous. No, it's not just about money. It's about my level of commitment and what commitment actually means. Money symbolizes my commitment and it also is a monetary dispensation for someone to give me a service.  04:20 - Anne (Host) I love that you said, oh, if I throw $50,000 into this, because I'll tell you what not one person that has approached me in the last year or so, ever probably that it could cost up to that. But I'll tell you what, over the years, law I mean in reality. I mean there are thousands of dollars that are invested in my career, in my equipment, in my studio, in coaching, just in running the business. I mean absolutely, and I love that you just said that off the top because I think it will hit our bosses like a little bit of reality.  04:49 I mean, if any of you bosses that are out there have been listening to the VEOBOSS podcast, we've been going for seven years and so if you think about what have you really spent in seven years and you looked at your accounting, you looked at your books, I'd like to know what that number is, because 50,000 is actually small compared to what I've invested for equipment and websites and subscriptions and coaching and demos and conferences and all of these things that I have invested my money into.  05:17 That is really nothing. And so I really want you to kind of take a hard look at your numbers and I know a lot of people don't like to do that because it's scary. It brings, I think, a reality to people's lives. That voiceover isn't just this oh, I can do it from home and it's so simple and I don't have to invest anything. And I love how you also mentioned it really is a time commitment as well. It's a commitment to really make this a serious commitment and a serious career, because if you're not serious about it, well then I don't know how much money will you be making. You know?  05:55 - Lau (Co-host) Yes, and I know for a fact you and I come from the same background, the same training methodology and work ethic and generation that you come into it. Not every happening or event is a monetary compensation, this idea that, oh, if I spend time doing this or that, I'm gonna get paid for it. It's just not always true. There is a building block time and even when you've built your studio or you've built your company over five years or seven years, you're still wanting to get to the next level. Well, how do you get to the next level? Well, you are doing sacrifice all the time. Look at you and I, like you're doing this incredible podcast for seven years. I've been in it with you for a year and a half. Right, and one could say, well, we're not sitting here having dollars flying at our head on a Saturday afternoon for taking two, three hours of our time unpaid relatively unpaid to do this.  06:52 - Anne (Host) then you have to pay an engineer and an editor, whatever, so what's?  06:57 - Lau (Co-host) the return then? Well, the return becomes the belief system that what we're offering is educational value to our people we love and adore and care about our client base, our audience, new people coming in and that of course, to some degree you're going to close a number of new clients that come in that hear your project, but guess what? You may not.  07:20 - Intro (Announcement) And if you may not, if you may not.  07:22 - Lau (Co-host) That's the risk reward that you take in saying I'm going to take every Saturday to record, I'm going to pay that editor, no matter what, I'm going to hire that engineer, no matter what. It's that sense of jumping off the cliff and saying my career is worth doing, that I may not always see a dollar per dollar of time spent and energy spent, so it's not a tit for tat that way. I think too many people are looking at it in that way, like, well, what am I going to get paid for? Every single moment I work and think about this, I said, well, nothing. You're going to get paid in education, in value, in relationship, whatever. You're not going to always get the dollar bills. Baby, right, just remember that payment is not always about Money. It's about different value of forces in your life that come together that sustain a whole career. We don't want jobs, we want a career. Yeah.  08:20 - Anne (Host) And I think a lot of assumptions come from the fact if this is the first time you are getting into voice, acting and creating a business, it is all about creating a business, which is different than working for people, where you do tasks and then you get paid for that. When you are setting up and creating a business, there are investments that you need to make, and this is a completely different mindset than oh, okay, I did work and I expect money for it. Now you're going to have to put work in. You're going to also invest money. You're going to have to invest money into it. So most people they have a job. They're not investing money in that job, they're just receiving money. But here you have to understand that this is now something that will require an investment of your money and of your time and of your commitment really to make it work, and it's not just a one-time thing. I don't want people to think that as well.  09:11 It's not like oh, I can sink in $10,000 and then I'll have my career. No, that is something that you need to maintain. You need to continually invest and reinvest in that business to have growth, to have any kind of growth, and I think if you sat there with your business and never invested another cent in it, you're probably not going to have a business for very long. Right? I like to think of it as gambling.  09:35 - Lau (Co-host) It is a gamble. It's a gamble we can do the research, we can do our homework, we can make ourselves knowledgeable and we can hone our skills and talent, but it's still a gamble because you're dealing with a lot of variables that are not in your control. So I like to say, all right, if you have a pocket and let's say you're going to stash in, you know you're going to Vegas or something you're going to stash in $1,000 in that pocket on the left-hand side, that $1,000, I'm willing to spend and lose, because I know I'm going to Vegas and I know I'm gambling it and I know that there's a good chance the house will win and I'll lose it. Then in my other pocket I've got like $5,000, I'm not spending that, I'm saving that. I have that as a safety net, I have that as my backup, okay, for my life.  10:22 Let's say that and I'm not going to spend it unless I absolutely am up against a wall and would have to. So, from a gambling perspective, your business is one big gamble. Sure is, you know, sure is, and I'm only using $1,000 as just a number. It could be $100,000, but I'm not using $1,000 as a number. I know I'm spending that, will I get it back into my right pocket? Sure, that's the question, right? That's the gamble, right.  10:49 - Anne (Host) That's the gamble. That's the gamble, that's the gamble.  10:52 And that's where I think the investment in commitment right, commitment to making that business a success right Really comes into play as well, because it's not just a one-shot deal Let me just do this because I can do this from home. No, you're going to make an investment and, of course, we hope that, as bosses, you enjoy that investment or you're enjoying that creation of a business and also enjoying the performance aspect of your voice, acting career. So it's not just performance, it is business, probably more so almost, than performance. However, performance affects your product, right. So it then becomes a business because people are buying your product. Well then, you need to invest in your product. Your product would be your voice, that would be your coaching, that'll be your demos, that'll be your marketing, that'll be your website, anything that's going to get your product out in front of prospective clients. And again, that becomes investment and money that needs to be spent by you.  11:48 I'm not quite sure where it's coming from If it doesn't come. Oh, maybe it could come from other people. If you're lucky enough to have somebody invest in your business, that is wonderful, but it's still going to take some cold, hard cash and a lot of you that are just getting into this need to take a look at your investments and need to start tracking your finances. And again, I've always said that the best thing that I've always ever done for my business was to hire an accountant to help me do that on a day to day basis. So every bit of money that goes out is accounted for and all the money that comes in is accounted for, so I can do a P&L statement and then find out how is my business doing. Do I need to cut back spending on certain things? Do I need to? Maybe I don't need that new mic, even though I might want it.  12:34 You don't need that other color pair of headphones, although that's an investment.  12:38 - Lau (Co-host) I did you one better, annie, I actually married one.  12:44 - Anne (Host) There you go, but you got to have a great accountant.  12:46 - Lau (Co-host) An in-house accountant on your side. You have to have it, it's so important to say have a great attorney, have a great doctor have a great accountant.  12:55 It's really important, I would say. Wouldn't you say it's fair to to say that every year of your business, for however long you own your business, you are going to have fixed costs always and you are going to have variable costs always. And to just kind of understand the difference between the two, so that I hear a lot of talent get very upset about the fact that their fixed costs are not doable for them. And I said, well, I can't even talk about the variable cost to you yet, because you haven't understood and been honest about your mortgage or your rent or your food or your car, whatever that fixed every month cost is for you. That's unavoidable. You must deal with that.  13:40 Then you can deal with the microphones and the demos and all of that stuff and you're going to have a very peaceful state of mind to know the most important things are taken care of. Like you and I have a team, so we hire people all the time, so we have to be able to pay those people right, absolutely. So if we can't pay those people, then we can't talk about the upgrade of the microphone or taking a trip around the world or whatever, because we've got a certain fixed cost that we are responsible for and that's really the ownership of a business is really understanding what your financial, fiscal, health and responsibilities are of your business on a daily, weekly, monthly, yearly basis really are?  14:24 - Anne (Host) Absolutely, absolutely. It really comes down to knowing those numbers and then understanding are you able to handle those numbers? And if you cannot handle those numbers with the voice of a career, yet there's nothing wrong. We did a whole episode on side hustles. There is nothing wrong with a side hustle, or even a full-time job, until you can get yourself to the point where you are able to support those fixed costs on a voiceover income and that is getting increasingly difficult to do in these times, I'm going to say but not impossible, not impossible. Number one I'm encouraged by the strike being over and encouraged that I feel that there's now life being breathed back into the career and the recognition that we're getting to be compensated fairly for what we do, and so I'm very encouraged by that.  15:13 And I think that for a while there there was some people that were scared in the business that we didn't have the influx of newbies that we typically do for a few months because of it, and I think what's nice about it is that the cream rises to the top right, because it's so important now, more than ever that our product right is something viable and something amazing that people will pay us for, and so you must, for your business, make that investment.  15:40 - Lau (Co-host) Yes, you do. You know, one thing that comes to mind I had conversation with a couple of colleagues of mine recently kind of an argument, a friendly argument, about this and it kind of is all in this mix, annie, of what we're talking about, and that is because there is so much for free now. Everything is so much accessible on the internet for free right now. Sometimes talent can fall into the spiraling rabbit hole, slippery slope of I'm going to spend my whole day going to free webinars, free zooms, free this, free funnels, free that, free this, free that, and not get to my work, not get to actually my business.  16:17 And so I think that when it comes to how you're spending your money, how you're investing your money, again that goes directly with your time. Your time is valuable, time is money, time is money. So be very careful not to over satiate yourself with oh, I'll just sit and be a professional student and get knowledge all day long and do the, but not really get to the hard, dirty part of running the business. Right, I see that is a problem for a lot of people. They spend every day in accountability groups. They spend every day in webinars.  16:51 They spend every day because it's so easy, it's so accessible and it's kind of fun too. You know you're learning and it's fun, but then their day is blown. Their day is blown and they never really get to the actual and they don't get to that marketing.  17:05 - Anne (Host) I'm going to say that's the biggest thing. People like they don't get to the direct marketing.  17:09 They don't get to their marketing, and marketing encompasses so much. Marketing is so darn important. In law it's everything, and I wish that it really is everything. I wish that everybody could really just appreciate that from the get-go. I mean, I would say that probably the majority of people that come into this industry and study for a little bit, get their demo and then don't succeed are because they have not been effective marketers, and that is really Like nobody can hire you if they don't know about you.  17:40 And so that marketing part which nobody likes. It's always the classes that nobody will take at a conference. They're like the last ones that are filled, because they're just not fun, right? I'd much rather take an animation class or one of those classes rather than figure out how can I run my business better. And it really is so, so important that you understand the marketing of your business, because you've got to be able to sell, you do. In order to be able to recoup and get a return on investment right you need to sell.  18:16 - Lau (Co-host) And let's be honest, especially as we get older. I can only speak for myself, but I know my colleagues feel the same way. I love sitting in on classes.  18:25 When I go to a conference and I'm a speaker all that other time I'm not speaking. I'm sitting in on classes and workshops and meeting and learning and growing and da-da-da, but it becomes addictive. You have to be careful. We are not a professional student. We are a professional voiceover, talent or voice over business owner, producer what have you? We can be studious, we can be educated and we can be in professional development, but we're not a professional full-time student.  18:54 - Anne (Host) Exactly. But again, I also don't want you guys out there to think that it's not important to be a student either.  19:00 No, we're always a student or a continual, always learning student just not one that spends their entire day sitting in on free webinars or I would say, investment in your demos, investment in your coaching because, again, something that's going to enhance your product okay is something that is always worthwhile. It's just that when you kind of are like, oh no, I'll just sit in on this and you're not really you're doing it more for the social aspect rather than the enhancement of your product, I would say, be careful of that.  19:32 - Lau (Co-host) And that gossipy water cooler let me be in the in-clicky group is listen, you're too old for that. I don't care if you're 25 or 55, you got to get past that. You want to have friends and colleagues? Of course you do, but it's really got to be. You are a solopreneur. Until you build your team, you're a solopreneur. The buck stops there. You know what I'm saying. You said it earlier. You said about tracking have a tracking system where everything you do, every webinar you take, every group you join, every membership what is the return on that?  20:04 - Anne (Host) at the end of a month or six months, what is?  20:07 - Lau (Co-host) the return. Are you getting return? I don't necessarily just mean a financial return. Are you getting an actual return of relationships that have been built, of connections that have been built, of producers that now know you, or is it just for fun, is it just for social value? Is it for oh, I'm learning some new tips and tricks, which I love, but is it applicable to what I'm doing? Is the question that's.  20:32 - Anne (Host) The fine line again. You and I both run online groups and we know the value and the power of having a group. There's a power in socializing with people with like minds, because we are solopreneurs and we need that. But also it's kind of like if you were in an office and you were socializing in your office the whole day, your boss probably wouldn't be very happy with you.  20:52 - Lau (Co-host) That's a great analogy.  20:55 - Anne (Host) There's no productive work being done, so just keep that in mind. I mean, I think every group has value. Accountability has value, watercooler has value. My VOPEAPs, my VIPs in your group as well the Inner Circle they all have their value, but just not necessarily 24-7, where you're now neglecting the fact that you probably need to market your business and get some jobs that will help you to get a return on your investment.  21:21 - Lau (Co-host) Yes, and understand your budget at the beginning of your quarter. Set up your budget, however, is comfortable for you, whether it's quarterly, annually, whatever it is. Set it up and have some advisory on that, based on what your fixed costs are, so that you don't feel like you're scrounging for under-the-seat cushions for the coins by the end of the month. You want to come from a place of abundance and wealth and fullness.  21:46 You don't want to come from a place of I'm scratching out of desperation and I'm on my last dollar. It's very hard to have a healthy, successful business coming from a mindset like that.  21:58 - Anne (Host) Oh gosh, yes, and I will say that my business didn't really fully take off I've said this before until I really started to feel comfortable having that little nest egg, that kind of savings account.  22:09 So when I was able to, I mean, I put away money every single month, right, and so it's just a consistent thing, so that I have a business savings account, and when that business savings account has a certain amount of money in it, I feel confident that I can take risks, that I can invest in coaching, I can spend money on things that will help me to get my business known better, and also I can take some chances and try new technologies.  22:33 I want to emphasize that it's important for bosses to evolve with the times and evolve with the technologies to help run their businesses faster and more efficient, because if you're just doing things still in an Excel spreadsheet or it really depends on what makes you the most efficient. But there's lots of wonderful technologies out there that can help you to run your business and market your business more effectively. And take some time, maybe learn those, maybe not. Let's not sit in the water cooler right now, but let's learn how to utilize new technologies that will help me automate my billing right, or how do I learn QuickBooks, or how do I learn a new CRM, that kind of a thing. So think of those things that will also help you to be more efficient in running your business as well as saving money, so that you're not having to spend maybe hiring somebody to do that. Maybe you can hire and, if you are hiring out, make those people more efficient.  23:28 - Lau (Co-host) Yes, and don't be cheap. Be frugal and economical, but don't be cheap. You know, when you have your circle considering you and thinking about you, and thinking about you as a person and also you as a brand, you want them to feel this richness that there's a giving to what you do, there isn't a holding back or a holding on to or being a miser. You have to be very careful of that, because if we always say this, annie, you and I say this the more you give, the more potential you have of getting back in return. Yeah, absolutely. So just give wisely, give wisely, invest wisely. There you go.  24:03 - Anne (Host) Wow, love it. All right, guys. Well, bosses, money. Take a cold hard, look at it and don't be afraid. Don't be afraid of it. Don't be afraid to invest and strategize. I think the more that you can educate yourself, the easier it is to make those investments and the smarter and more efficient your business will be. So, love that, bosses. Take a moment and imagine a world full of passionate. Because we are passionate, right, empowered, diverse individuals giving collectively, as Law was just talking about, and intentionally to create the world that they want to see. You can make a difference. Visit 100voiceswhocareorg to learn more. Big shout out to IPDTL, our sponsor. We love IPDTL. You can learn more at IPDTLcom. Bosses, have an amazing week. We love you. We'll see you next week. Bye, bye, have a good break.  24:58 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.  25:26 - Lau (Co-host) How about this? You really, you really moved, that was interesting. I just need time to process that.  a series. I'm here with my amazing boss co-host, Lau Laupides. Hey Lau, hey Annie, welcome back, I'm excited. Yay, oh Lau, let's talk this week about money, money, money, money, money money. How much does voiceover cost? Oh, you mean, I get that question. How much is it going to cost me? How much do I have to invest? How much does it cost? I think we should have a discussion on the financial side of things, because that's something that most people don't want to think about it. They don't want to talk about it A lot of times. They don't want to spend it or invest it. Yes, yes, yes.  01:09 - Lau (Co-host) I like to liken it to any other profession out there, and preferably the most expensive professions to get into. For instance, if I want to be a financial advisor and I'm going to go through college and then graduate school, and then I'm going to invest my money, my tuition, in my education, and then I'm going to invest my money to purchase my tools, then I'm going to invest money to get my either brick and mortar or online presence. Guess what? I've spent a lot of money for that type of profession, and not just a few hundred bucks.  01:44 - Anne (Host) No.  01:45 - Lau (Co-host) Not just a few thousand either.  01:47 - Intro (Announcement) Exactly, exactly.  01:49 - Lau (Co-host) I always set it up that way and just to give perspective to people that this is really a profession, it's a viable career. But also the truth is and I can say this because I live this myself it's a drop in the bucket compared to becoming a doctor or becoming a banker or becoming even SCPA a drop in the bucket.  02:12 So just to kind of keep that in mind up front. It's not an overnight success career. It's not a I don't have to spend any money but I can make a ton of money out of it. It's not that kind of career at all, and it's good we kind of put it out there, annie, and be honest about it, right?  02:30 - Anne (Host) Okay, so what are the popuLaur topics to talk about in voiceover? Well, how can I be a character actor? How can I get my demo and start making money? But, in reality, all the other aspects of being a voice actor and having a business are going to require financial investment one way or the other, and we really shouldn't expect that it's going to be cheap. I don't have a lot of money, but I want to be a voice actor, so can you help me? Well, I think that we really just need to sit back and have a dose of reality where, as you mentioned before, voice acting is a career, and for many other careers, we invest our money. We've invested our money in education, we invest our money in inventory, in storefronts, in product, whatever that is. We invest our money, and the same is true for voiceover. And so if you are coming into voiceover without any money to spend, I think you need to rethink that decision.  03:31 - Lau (Co-host) Yeah, I would say that money should go along, in your mind, with the other types of investment that you're going to be giving to this Family time. What is the time investment? What are the sacrifices that you will be making in order to Launch your career and keep it viable and keep it sustainable? I mean, what are you investing into this? How about just energy? How about talking about energy investment? It all goes along with your money. So don't think, oh, if I throw 50,000 at this, I'm going to be rich and famous. No, it's not just about money. It's about my level of commitment and what commitment actually means. Money symbolizes my commitment and it also is a monetary dispensation for someone to give me a service.  04:20 - Anne (Host) I love that you said, oh, if I throw $50,000 into this, because I'll tell you what not one person that has approached me in the Laust year or so, ever probably that it could cost up to that. But I'll tell you what, over the years, Lauw I mean in reality. I mean there are thousands of dolLaurs that are invested in my career, in my equipment, in my studio, in coaching, just in running the business. I mean absolutely, and I love that you just said that off the top because I think it will hit our bosses like a little bit of reality.  04:49 I mean, if any of you bosses that are out there have been listening to the VEOBOSS podcast, we've been going for seven years and so if you think about what have you really spent in seven years and you looked at your accounting, you looked at your books, I'd like to know what that number is, because 50,000 is actually small compared to what I've invested for equipment and websites and subscriptions and coaching and demos and conferences and all of these things that I have invested my money into.  05:17 That is really nothing. And so I really want you to kind of take a hard look at your numbers and I know a lot of people don't like to do that because it's scary. It brings, I think, a reality to people's lives. That voiceover isn't just this oh, I can do it from home and it's so simple and I don't have to invest anything. And I love how you also mentioned it really is a time commitment as well. It's a commitment to really make this a serious commitment and a serious career, because if you're not serious about it, well then I don't know how much money will you be making. You know?  05:55 - Lau (Co-host) Yes, and I know for a fact you and I come from the same background, the same training methodology and work ethic and generation that you come into it. Not every happening or event is a monetary compensation, this idea that, oh, if I spend time doing this or that, I'm gonna get paid for it. It's just not always true. There is a building block time and even when you've built your studio or you've built your company over five years or seven years, you're still wanting to get to the next level. Well, how do you get to the next level? Well, you are doing sacrifice all the time. Look at you and I, like you're doing this incredible podcast for seven years. I've been in it with you for a year and a half. Right, and one could say, well, we're not sitting here having dolLaurs flying at our head on a Saturday afternoon for taking two, three hours of our time unpaid reLautively unpaid to do this.  06:52 - Anne (Host) then you have to pay an engineer and an editor, whatever, so what's?  06:57 - Lau (Co-host) the return then? Well, the return becomes the belief system that what we're offering is educational value to our people we love and adore and care about our client base, our audience, new people coming in and that of course, to some degree you're going to close a number of new clients that come in that hear your project, but guess what? You may not.  07:20 - Intro (Announcement) And if you may not, if you may not.  07:22 - Lau (Co-host) That's the risk reward that you take in saying I'm going to take every Saturday to record, I'm going to pay that editor, no matter what, I'm going to hire that engineer, no matter what. It's that sense of jumping off the cliff and saying my career is worth doing, that I may not always see a dolLaur per dolLaur of time spent and energy spent, so it's not a tit for tat that way. I think too many people are looking at it in that way, like, well, what am I going to get paid for? Every single moment I work and think about this, I said, well, nothing. You're going to get paid in education, in value, in reLautionship, whatever. You're not going to always get the dolLaur bills. Baby, right, just remember that payment is not always about Money. It's about different value of forces in your life that come together that sustain a whole career. We don't want jobs, we want a career. Yeah.  08:20 - Anne (Host) And I think a lot of assumptions come from the fact if this is the first time you are getting into voice, acting and creating a business, it is all about creating a business, which is different than working for people, where you do tasks and then you get paid for that. When you are setting up and creating a business, there are investments that you need to make, and this is a completely different mindset than oh, okay, I did work and I expect money for it. Now you're going to have to put work in. You're going to also invest money. You're going to have to invest money into it. So most people they have a job. They're not investing money in that job, they're just receiving money. But here you have to understand that this is now something that will require an investment of your money and of your time and of your commitment really to make it work, and it's not just a one-time thing. I don't want people to think that as well.  09:11 It's not like oh, I can sink in $10,000 and then I'll have my career. No, that is something that you need to maintain. You need to continually invest and reinvest in that business to have growth, to have any kind of growth, and I think if you sat there with your business and never invested another cent in it, you're probably not going to have a business for very long. Right? I like to think of it as gambling.  09:35 - Lau (Co-host) It is a gamble. It's a gamble we can do the research, we can do our homework, we can make ourselves knowledgeable and we can hone our skills and talent, but it's still a gamble because you're dealing with a lot of variables that are not in your control. So I like to say, all right, if you have a pocket and let's say you're going to stash in, you know you're going to Vegas or something you're going to stash in $1,000 in that pocket on the left-hand side, that $1,000, I'm willing to spend and lose, because I know I'm going to Vegas and I know I'm gambling it and I know that there's a good chance the house will win and I'll lose it. Then in my other pocket I've got like $5,000, I'm not spending that, I'm saving that. I have that as a safety net, I have that as my backup, okay, for my life.  10:22 Let's say that and I'm not going to spend it unless I absolutely am up against a wall and would have to. So, from a gambling perspective, your business is one big gamble. Sure is, you know, sure is, and I'm only using $1,000 as just a number. It could be $100,000, but I'm not using $1,000 as a number. I know I'm spending that, will I get it back into my right pocket? Sure, that's the question, right? That's the gamble, right.  10:49 - Anne (Host) That's the gamble. That's the gamble, that's the gamble.  10:52 And that's where I think the investment in commitment right, commitment to making that business a success right Really comes into pLauy as well, because it's not just a one-shot deal Let me just do this because I can do this from home. No, you're going to make an investment and, of course, we hope that, as bosses, you enjoy that investment or you're enjoying that creation of a business and also enjoying the performance aspect of your voice, acting
Confused
Dec 12 2023
Confused
Get set for an enlightening journey into the world of voice acting as we promise to help you crush confusion and self-doubt. Prepare to discover the significance of being in the present, letting your improvisation skills shine, and understanding how overthinking can interfere with your ability to take instructions and deliver exceptional performances for your clients. We also delve into the realm of imposter syndrome and how script comprehension can drastically boost your confidence. Listen closely as we walk you through techniques on warming up, shattering negative thought patterns, and building the courage to ask those essential questions that could transform your voice-acting career. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a V-O boss. Now let's welcome your host, Anne Ganguzza.  00:20 - Anne (Host) Hey everyone, welcome to the V-O Boss Podcast and the business superpower series. I am here with my wonderful, awesome bossy co-host, law Lapidus. Hey Lau, how are you?  00:33 - Lau (Host) Hey Annie, how are you?  00:35 - Anne (Host) I'm great, it's so good to be back chatting with you. I mean, I feel like it's been forever. It's been forever.  00:41 - Lau (Host) I know, before we start, I have to give you just a quick direction. I hope you don't mind. We're on Riverside right now Okay. I just need you to hit button one so I can hear you a little clearly which button.  00:53 - Anne (Host) I'm sorry, which button?  00:54 - Lau (Host) There's a button there and it says one. Could you just hit it One?  00:58 - Anne (Host) But wait, there's multiple buttons, there's like three buttons.  01:03 - Lau (Host) Okay, your sound confused, I know, but I'm asking for one. Okay, but why not?  01:07 - Anne (Host) So if you could find the one and hit it, that would be great. Okay, but two, isn't two supposed to be the one that starts it, are you sure?  01:13 - Lau (Host) you don't want two. What If you do two? You're going to find that it's not the right button.  01:18 - Anne (Host) So if you could hit one, that would be great, okay, so should I press it now? Anne, you sound really confused, I am.  01:27 - Lau (Host) Law. I know it sounds like you need to be a member of our new Confucius Club.  01:33 - Anne (Host) The Confucius Club. I love it. Oh Law, you know, I'll tell you what we should talk about the Confucius Club. And when, let's say, your clients or students kind of challenge your direction and ask you and are very confused and are not necessarily listening, I would say to direction from.  01:56 - Lau (Host) It's frustrating. It is, I'll tell you, it's very frustrating for the onlooker, the listener, the audience, the director, whoever you're working with is very frustrating process and I want to talk to you today about maybe some of the reasons behind why that is happening and how to troubleshoot that, and why some people seem confused all the time about everything.  02:17 - Anne (Host) Yes, let's talk about that. Let's talk about that. First of all, I want to talk about the confusion, and I'll also talk. Part of the confusion is when you've got somebody that you're directing and they'll say but that's not the way I hear it in the commercials, or I don't hear it that way online, and so therefore it turns into almost like a challenge to the director. And I think number one we are artists, we are actors and we are paid to do a job that essentially is for our client right, and the client is giving us direction, so why would we not follow direction?  02:55 - Lau (Host) Well, it brings us back to the old skill that we talk about incessantly, and that is the skill of improv, which is really the skill of living life moment to moment and being able to accept suggestion of stimuli around you that we don't always understand. Like we go into the natural world, we go into the technical world, we go into the human world. Do we always know what's happening around us?  03:21 - Anne (Host) No, of course not.  03:22 - Lau (Host) Right, but there's that element of moment to moment problem solving it, figuring it out, trying things, taking risks. So I think one of these areas that we're really hitting head on is, if you find you're that person that is confused constantly and just doesn't get it, are you stuck in your head? Analysis is paralysis zone.  03:46 - Anne (Host) That's a great point. Are you stuck in your head? Are you stuck with the sound that you hear in your head that you think it should sound like really, and not able to get that out of your ears so that you can be in the story and immersed in the story? And I will say that for a director or for a coach it's almost like but why? It's like those questions, but why? But I don't hear it that way and I think there's a whole scientific reason as to why we hear things differently.  04:17 When we're voicing something, then, let's say, the person that's directing us. Right, because we have to develop an ear. And what does that mean? To develop an ear for knowing when you're sounding the same or sounding like, you know, a commercial, or sounding not when you're immersed in a story. I think if you have the time to evaluate whether you sound a particular way, then you've spent way too much time thinking about your sound and not enough time thinking about the story that you're in or the character you're playing, or how you're going to be immersed in that, to story, tell or educate the listener.  04:50 - Lau (Host) Right and just basic biz 101 that we've covered a million times is who is this all about? Anyway, it's about your client, it's about your audience, it's about your target demographic, it's about the person you're speaking to. Thank you, the scenario that you're in is really about helping solve a problem, fill a need from an actor's point of view, but also from a business owner's point of view. If I'm stuck in my head and I'm in that confusion state, I'm literally not problem-solving for that client because I'm not actively listening, I'm not picking up cues and I'm not asking really important questions that need to be asked in order to serve them. It's really about who am I serving. Am I serving me? Am I serving my intellect, my ego, so I can understand what's going on, or am I serving you by clarifying it and giving you exactly what you?  05:45 - Anne (Host) want. And I think there comes a time too, when actors are in the moment they're being directed, live directed where they become so in their head determined to give a sound right that they can't get out of their head. How is it? Because I know my students have been like well, how do you get out of your head? How do you step outside of your head and get into the story? And I'm going to say, I'm going to ask you that question, but I'm going to preempt it with saying, from my point of view, you've got to do your research before. If you can research that script, analyze that copy, figure out who you are, who you're talking to, I think that's a good start. What sort of tips do you have? Law, when you're in the middle of a live session, how do you get out of the way? How do you get out of your head?  06:28 - Lau (Host) Yeah, it's so funny. It's reminding me about actor technique and having either an inside, locked in, psychological approach to the work or having more externalized, outside, communicative and oftentimes physicalized approach to the work. I find that both can work hand in hand. I don't think one is right or wrong, but I do think American actors it is a North American thing that we have been trained in the methodology of method for generations now to lock inside from here up and so all the stress, all the tension, all the worry, all the Confucius concern is here and really just not trusting the rest of your sphere that your brain is in your whole body, your heart is in your whole body, everything is flowing and connected. So if I'm locked in here then I'm shutting you out, but I'm also shutting out the lower hemisphere of my being.  07:25 - Anne (Host) Oh, I love that Law. That's wonderful. Your being is all a part of telling that story and being the actor and immersing yourself in that character I love that.  07:35 You're right, getting locked in your head. So are there some techniques that you have to? When you're in the middle of a session and I think you're right you're locked in your head and you get frantic. You're like, okay, this is not working, I'm not able to provide what the director is asking for. And then I think what happens is it just escalates, right, and then it just becomes worse. Until you can get yourself out of that. Oh my God, oh my God, oh my God. Okay, that didn't work. Okay, so now what do I do? And so tips, techniques.  08:03 - Lau (Host) Law. Yes, one tip I have is a very old and dear broadcasting friend of mine, who did very well in the broadcasting field, who's a major newscaster, actually suffered from anxiety and depression for many years, especially after she retired, before she started her company. And one of the tips she talked about that seems so simple and yet to do it is magic is, she would say, when I wake up in the morning and I get out of bed and I'm a busy person, I always have things cooking and lined up I get up and I move and I physically do tasks. I don't stay in my head, I don't think about things, I don't sit in a chair, I get up and, whether it's making my bed or making my breakfast or showering, whatever, I physically move, and then somewhere in there I reach out to someone else. When I reach out to someone else, it breaks the negative energy that I have already recorded in my head, patterned after years and years and years of getting locked in my head, my brain. It breaks that energy and it forces me to think about the other person.  09:10 So one of the tips I have is get up and do tasks and then go connect to another person. It could be your mom or your best friend or your child or whoever it is, or your cat, and find out if they have. Or your cat, your dog? I was going to say that Do they have what they need? Do they have what they want? Are they happy? Did they have a walk? Did they get their bone? Has their water changed? Right, because it breaks that negative cycle of being locked in and getting confused, because then, all of a sudden, a lot of people talk about imposter syndrome and feeling like I don't know if I should be doing this. I'm all confused because you're locked in the negative recording pattern in your brain that is tricking you into thinking this is wrong, this is incorrect, You're not doing it right, you're not doing it right.  09:56 - Anne (Host) You're not good enough and all of that. Yeah, I love that.  09:59 Those are two tips I love that because that gives me a good excuse. I mean, lately I've been really working on it, but I've been working on getting up and as soon as I get up and just have oh, I have to have a couple of sips of coffee, but I try to get out and exercise for just 30 minutes to kind of just blow off the steam and to just get everything going and warmed up. And I think not only does that help me warm up my voice, because I think it's not just about your vocal cords, it's warming up your entire body, I mean every your head, your neck, your body, as you said, your whole being to allow that to flow. And I think, if you are just getting up and running into your studio and locking yourself into your head and then trying to deliver what you think the director wants and this is not easy bosses I mean we understand this that it's not easy to get out of your head sometimes it really really isn't, and it's just something that I think takes practice.  10:52 And again, it's one of those things that I think that sometimes we are just so impatient with ourselves and we think that it should just be easy, and it should, we should just be able to do it, and then, if we can't, we get frustrated and then we just keep that vicious cycle in our head, and so I think you just have to give yourself some grace as well to know that you're not going to be able to accomplish this by tomorrow.  11:14 I mean, if you're just starting out today, it is one of those things that evolves.  11:18 I mean, as humans, we are constantly growing, evolving and being, and I think that this is again one of those things where we have to allow ourselves to evolve, allow ourselves to really become the character, understand the scene and really just try to. If you're in the middle of a session, let's say, after you've gone out and I love the tips that you gave law got your body moving and then connected with somebody else and then came into the studio, and I think almost always well, I shouldn't say that, but a lot of times we do have the script a little bit in advance I think there's a lot you can do in five minutes with a script to really familiarize yourself and try to create a scene. Or even if you're not creating a scene, you're there and you're being live directed. You can certainly ask about the scene right, and that can help you to be in the scene versus to be in the sound. Like be in the scene, don't be in the sound. I love that.  12:16 - Lau (Host) I also would say too, when you're in those moments, give yourself one necessary question to ask If there's one necessary question that you cannot answer on your own. Your coach, your husband, whatever, cannot answer it for you. Give yourself the necessary question and write down the answer. When you hear what that answer is, but don't allow it to go into a slippery slope of questions. Allow it to sink in and, just like you would try any risk taking, move, like you would step off a cliff to go hair-sailing right. Well, you jump off the cliff and you float and you fly. Just understand. There is going to be that nuanced period for you of literally not understanding fully what someone is saying to you, but trying hard to problem solve it on your own. Yeah, yeah, because they're hiring you. They're hiring you to figure it out. They're not hiring you to have them figure it out for you. Yeah, absolutely, they really are, and I also think to.  13:15 - Anne (Host) I've had a few students that have said this. Where I'll be directing them. I'll say but I don't hear it that way. On TV when I watch the commercial, it doesn't sound like that. A lot of times I'll give references to, let's say, youtube videos of like real world, let's say corporate narration or real world commercials. And my student will say to me but I don't hear it that way.  13:37 And I always say to them well, that doesn't necessarily mean that I think it's well done or I think it's telling a story, or it really is how the director at the time wanted the piece to sound or to come out. And so it doesn't necessarily mean that you have to compare sounds and then say, well, because my sound doesn't equal that. Therefore, I don't understand what you're asking me to do. Why do I have to be in a scene I don't understand? Why do I have to ask questions? Why do I have to react? Well, essentially, because that's what's going to be giving your unique point of view, is going to be your interpretation on behalf of the company or the product. And again, as you mentioned before a lot, it's not about you or your sound, it's about how you're serving the listener and the client that you're also performing for.  14:22 - Lau (Host) Right, you're not an automaton, you're not an inanimate object. People want to work with you because they like you or you, they like your voice or they like what you're delivering. So they are running on assumption, a professional assumption that you know what you're doing. So the more you give it away that you are absolutely clueless yes, you're in the Confucius Club, you have no idea what you're doing the more they doubt your product and your value. You have to be careful. There's like a fine line there between investigating really smart questions to get the answers and then applying them and then just asking questions for attention or because you feel insecure, because you're unsure. You have to be really careful of that. They're hiring you for an expertise, of knowledge that they themselves oftentimes don't have. They don't have that craft. They're not an actor, they're not a voice talent, they're not oftentimes right.  15:16 - Anne (Host) You have to know what you're doing, and you certainly don't want those questions to be challenges to them. I mean, you're there to make their lives easier and to hopefully give them the performance that they're looking for, and maybe something that they don't even know that they want, right, exactly.  15:33 I think, if we start to really think that we're not being hired because of our voice and our sound and I keep going back to that, I feel like I'm harping on it but in reality they didn't hire us necessarily for the fact that we can sound a particular way, but mostly interpret the script and bring it to life yes, and that is really what we're being hired to do. So don't go in a session thinking that I want to make it sound a particular way. They're looking for a particular sound. No, you need to be immersed in the acting, to deliver the performance that makes it believable, authentic, and that is what you're being paid to do.  16:11 - Lau (Host) You took the words Annie out of my mouth, because how many times throughout the years that we've been in a session and we heard someone say something like I want you to sound like a rhinoceros, okay. And the talent says or maybe we're the talent, you and I were talent for many years and I'm thinking I have no idea what a rhinoceros sounds like. But instead of saying what does a rhinoceros sound like, I rely on my expertise and my vocabulary to say I don't know what that sounds like, but I know what they look like. I get a sense of them. So I'm gonna go with a really big animal. I'm gonna do my best elephant. See how they feel about that and they go. That's awesome, I love that great rhinoceros.  16:51 - Anne (Host) Yeah right, but you didn't tell them it was an elephant.  16:53 - Lau (Host) No, because right because they don't care about your process. They're not asking you for that. They're asking you for what you're outputting to them and they're gonna decide on that. But if I brought them in to my confusion, process of problem solving the difference between an elephant and rhinoceros, they'd be very irked by that. They'd be very annoyed by that. To say we're hiring you, we're paying you 500 bucks or 1,000 bucks or 2,000 bucks. You can't make it up, you can't figure it out right. So I mean, I'm using a simple example. But that could be a medical textbook, that could be an educational portal question that I've never heard before. That could be any kind of esoteric language that is not in my sphere. That I now have to quickly do my research, of course, do my research. But I'm not gonna learn a whole industry. I'm just gonna get some cues and clues and then I'm gonna create it, because that's what we do we create.  17:50 - Anne (Host) That's what they call us creatives.  17:52 - Lau (Host) We have to be creative in nature, right, In order to make people feel like that's what we're doing. And then one more tip I wanna give, and this is a toughie because it's a very non-PC tip. Sometimes you have to give in the old razzle dazzle. And that is you're an actor Act Exactly, act like you know what you're doing.  18:11 - Anne (Host) You may not know at all, but just try, just try.  18:15 What's the worst? That happens Absolutely. Now we've just spoken about okay, this is during a live session, right? And you're feeling like challenged and maybe panicked and not being able to deliver what they're asking for, and so how are you getting out of your own way? Now let's talk about you're in your studio and you're by yourself and nobody's live directing you and you are self-directing.  18:36 How do you get out of your own way when you're self-directing? Right, I have a lot of experience with that. I do a lot of non-broadcast, I do a lot of stuff that isn't directed and it's self-directed, and a lot of times I'll give my students homework, right, that is not live directed. So how are you, in your studio, all by yourself, getting out of your own way? That, I think, can sometimes be tougher. You're not necessarily under the gun, so much to do it under a certain amount of time, but now you might have all the time in the world and then you'll second guess yourself to death, right? So tips for when you are self-directing how to get out of your head and allow yourself your being to be.  19:14 - Lau (Host) Well, I got two right off the top of my head. The first one is like you, annie, are to me. I have a professional network of very close people that I love, adore, trust and work with. I don't want to drive them crazy and I don't want to call them every day because they don't want to hear from me every day, but when I get in that mode I can pick up the phone or jump on Zoom. I will have one of those people there who go Law. What are you talking about?  19:40 Just get out of your head try this, do this and I'm like thank you, that's all I needed. Thank you, that's all I needed. I also will jump on Google or Bing or DuckDuckGo whatever you're using and have some visual and soundscape inspiration. I like that, again, to get me out of what I think it is. I'm going to go to the library, go to the museum, go to the reservoir so that I can start choosing images visual, vocal that I can pull from. That'll help me get out of the paralysis that I'm in.  20:12 - Anne (Host) Absolutely Visual and audio. I love that Law because visual and audio external references are going to get you out of your head, because you'll be focused on something else other than just sitting there looking at your microphone and your head going oh my god, okay, I got it. Oh, that didn't sound good. And the soundscape, too, is very interesting, because a lot of times people can play music softly in their headphones and really get a different read depending on the type of music that's being played underneath, and so that, I think, is some really good hints. Go to Google research, research, research that product, that company, and you can get a lot of hints and clues from understanding what their brand is like and getting a visual look at their brand, because that might evoke oh, I'm a busy mom, or it's bright and happy, or maybe it's more serious, or whatever that is. It can get you into a different mood and that mood can affect your performance.  21:05 Right, going to be channeling a different character. I'm going to say I don't want to say voice. You're going to be channeling a different character, and as long as that character makes sense, right for the product and for the company, I think that that will give you that rather than let's make it a different sounding take. Let's make it a different take where you're in a different scene, you're in a different emotion, you're not busy and harried and hectic. You are now thoughtful and reflective. That can give you a couple of really different reads.  21:33 And then, ultimately, when you can showcase that to any casting director or talent agent that understands oh, there's an actor, that's what's going to get you hired. And then law I say this all the time you don't need me to teach you how to read pretty or to sound a particular way, because we all have that in our head. It's funny because I always say let me read it to you the way that everybody pretty much hears it in their head. And whenever I do that, my student will be like oh yeah, that's exactly how I recorded it. And I'm like good, I want you to give me something different, right? So how?  22:01 - Intro (Announcement) are you going to give me something different, right? I don't want it to be predictable.  22:05 - Anne (Host) I want you to bring your eating spin on it. And how is that going to happen? Change your scene, channel a different character. I love the whole getting out of your head and that was such a visual thing, law, that you did getting out of your head and allowing the whole being, because that just brings into play your whole body, getting into the character right, and that will have so much to do with a good performance.  22:27 - Lau (Host) Yeah, and what you're doing should be in a three dimensional sphere in your world. Unfortunately, it's all one dimensional if you're in a box and you're on a piece of paper. Hopefully, gone are not the days but when you had like actors, like Johnny Depp, who is trained in method technique, would go into the culture, into the scenario, into the environment, to live in the environment for a little while in order to figure out who the character is. Well, you may or may not have time to do it, but if you do have time to do it, go to the store and look at Play-Doh again. Get Play-Doh.  23:00 Go to the movies and remember what AMC is. Go to the company and see what the company culture is Like. It could only take you 30 minutes or an hour to enrich your whole reservoir to pull from when you're doing this kind of work and say, oh, I know what that is, I know what their attitude is, I know how they dress, I know how they talk to each other. I'm going to start to feel that and embody that so I can connect with you in a slightly more authentic way. Versus how do I sound.  23:29 Do I sound good? Do I sound like? One more thing, annie, I wanted to point out. This drives me crazy. This is one of my pet peeves that I've heard several clients say over and over and over again over the course of a long period of time Say I don't know what you're saying to me. I don't understand your feedback law. I'm not an actor. You're treating me as if I know what you're talking about in regards to acting or being a voiceover talent. I'm not really that and I said well, why are you standing here with a credit card asking me or others to work with you and become that? So this comes from my dear friend, joanne Yarrow. One of the great tips that she gives and exercises she does which I love is, even if you're just starting out, like just starting out, you're listening to this and you're going I haven't done anything. Call yourself what you envision yourself to be yes amen.  24:22 Today, say I am a business owner. Today, I am a voice over talent.  24:25 - Anne (Host) today, I am an actor. I am an actor, I am an entrepreneur and I run a voice over business.  24:31 - Lau (Host) Right, because it's not about making money or how many jobs you've had or who you know, yet it's about embodying the psychology of belief systems and manifesting you have limiting belief values. Yeah, if you're not manifesting an abundant belief system in yourself, then you're not playing in the sandbox yet. You're just not in the sandbox. You've got to get in there and play with the dolls and the trucks and the sand and figure out what it all is. But if you say, oh, I don't get dirty, I don't play in sand, I don't like trucks, I don't know why you're asking me about dolls. And I'll say, well then, why do you want to be a talent? Because talent loves getting dirty. Talent loves playing.  25:14 - Anne (Host) Yeah, I love that and I'm not even interested in that. I want to bring up a point that, no matter what genre you're studying these days so, so important these days no matter what genre, you need to be a voice actor. I don't care if you're doing e-learning, if you're doing like everybody that thinks well for corporate narration, you don't need to be an actor. I mean, oh my gosh, yes, even more so I think.  25:34 Because, corporate narration. You've got to hold somebody's attention for longer than a minute and so, literally no matter what you're doing, you need to be the actor and you need to study how you can be an actor in all different scenarios, all different pieces of copy. How can you bring those words, whether it's an e-learning module, a corporate manifesto or a medical pharmaceutical? How can you make those words sound authentic and believable and be in a world that can engage your listener? You have to, no matter what. So when you're studying with any coach, that's what you should be focusing on on the acting part of it, not just okay, I just want to get my demo and I want it to sound great so I can get work and that's it. In reality, no matter what genre you're studying, you should be studying to be an actor, and then those acting skills will carry over into every genre. Then you just have to the differences between the genres, understand the market, understand the nuances between the genres, but the acting is still acting, no matter what genre you're in.  26:40 - Lau (Host) And understanding that nothing you do is real, nothing. It's like I remember years ago when I was in the theater and the director would say you guys realize that you're standing in a box and people are paying a ticket to see you on a lifted stage and there's nothing that's real here and just that acknowledgement that, oh yeah, nothing in media is real. Nothing is real. It's the facsimile of life, but it is not actual real life. So what I'm doing is the old truth under imaginary circumstances it really is. I have to bring the authentic reservoir from my heart, my head, my body, my soul, my spirit, my history to a very artificial place. I can't mistake this artificial place as saying oh well, this is real, it's a real thing, I'm, I'm being. No, it's not a real thing. Right, the audience thinks it's real because they're suspending their disbelief. You're setting a really profound convention for them where they can believe it. But you know, it's technical, it's all technical, right, If you don't do that groundwork and you're confused all the time about it.  27:51 Then how can you bring any kind of truth into a technical, artificial, imaginary circumstance? Well said.  27:58 - Anne (Host) Well said, woo Woo, my bossy co -host. I love it, I'll tell you Good stuff.  28:04 - Lau (Host) I think we said it all and after all that, I'm still confused. Are you confused? Which button did you want me? To push, I think, a one. Can you press one? Yeah, you know what Law.  28:14 - Anne (Host) I'm going to push one now. After that, all right, awesome, yeah, just push one. Oh goodness, bosses, as individuals it can seem difficult to make a huge impact, but as a group and together, we can contribute to the growth of our communities in ways that we never thought possible. Get 100 VoicesWhoCareorg to find out more. Big shout out to our sponsor, ipdtl. I love IPDTL and the fact that I get to connect up with bosses like my awesome, amazing friend, law Lapitas, and all my clients. You guys can find out more at IPDTLcom. You guys, bosses, have an amazing week and we'll see you next week. See you next week, enjoy, bye.  28:59 - Intro (Announcement) Join us next week for another edition of VoBoss with your host, ann Gangusa, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Pre-distribution with permission. Coast to coast connectivity via IPDTL.  29:48 - Lau (Host) That was interesting.