Welcome to Episode 58 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m talking all about whether or not you should work with friends and family in your web design business. My top 3: It’s crucial to set boundaries and maintain professionalism when working with friends and family to foster a positive experience for both of you. You should never compromise your business for the sake of personal relationships. It’s okay to say no if it means maintaining a positive working experience for you. Every decision you make, including working with friends and family, has a cost in terms of future time, money, and capacity, and sometimes, the emotional isn’t worth it. I also share: How to navigate pricing challenges when working with friends and family. The importance of effective communication to maintain professionalism and boundaries. Power dynamics that pop up and how to handle them in a professional manner.   PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 57 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m chatting with Anchen le Roux of Simply Digital Design about the power of hosting a summit and community in web design. Anchen le Roux is the creative director at Simply Digital Design and the co-host of the Page Builder Summit. She’s been a contributor to the Wordpress community for over 7 years and specializes in summit and funnel development, website development, and VIP days as a web design expert. 3 key takeaways: Page Builders are just as valuable, if not more so than custom-coded websites because the value is in the strategy and execution of the design. Productizing services and setting specific packages and systems helps establish boundaries from the start. Summits and networking sessions are critical for web designers to learn from each other and gain insight into other tools and strategies. We also chat about: Anchen’s experience with organizing summits and resources available for those interested in running their own. Her experience as a web designer and involvement in the Wordpress community. The importance of networking and community for success in the web design industry. Connect with Anchen: Website: https://simplydigitaldesign.co.za/ Facebook: https://www.facebook.com/SimplyDigitalDesign Instagram: https://www.instagram.com/simplydigitaldesign Page Builder Summit: https://pagebuildersummit.com/   PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 56 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m sharing a special look at a training I did earlier this year on identifying where your web design business may be leaking time and money. My top takeaways: Many web designers, including myself, initially approach their business as if they were employees, treating clients as their bosses. This mindset often leads to over delivering, lack of boundaries, and allowing clients to dictate the entire relationship. Web Designers often fall into the habit of people-pleasing, and doing anything possible to avoid conflict and keep the client happy. Establishing clear boundaries from the beginning can prevent issues from occurring later. Setting mutually empowering boundaries is crucial for plugging leaks of time and money in a business. Boundaries aren’t about building walls but about establishing ground rules and communicating them to clients. I also talk through: Common issues that web design businesses face, such as undercharging and over delivering. Problems like the "employee mindset," people-pleasing, lack of boundaries, and the self-concept of being an order taker. Solutions to address these problems and become a successful web designer, including setting boundaries and positioning oneself as a collaborative consultant. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 55 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m chatting with Steve Schramm of the Subscription Web Design podcast about how to use a subscription model to scale your web design business. Steve Schramm is the owner of NorthMac Services, a boutique web design agency focused on creating Wordpress sites for entrepreneurs. He’s also the host of the Subscription Web Design podcast where he helps web designers create a subscription model to scale their businesses and create long-term recurring revenue. 3 key takeaways: The subscription-based model allows web designers to establish long-term profitable relationships with clients. Benefits of the subscription model include predictable income and the ability to focus on client satisfaction. By eliminating the pay-for-hours model, you can focus on client satisfaction instead of time worked, leading to greater revenue in the long run. We also chat about: Steve's journey as a web designer and the challenges he faced. How Steve implemented the subscription model in his own business. Scaling the business, creating efficient systems and processes, and teaching web design to others. Connect with Steve: https://steveschramm.co/ https://subscriptionwebdesign.com/   PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 54 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m sharing an Ask Me Anything I did for web designers curious to get their questions answered! Main topics covered: Understanding the values of investment-minded clients is crucial for web designers. Effectively communicating the value of working with a web designer is essential. Marketing strategies play a significant role in the success of web designers. I also share: My personal experiences and challenges as a freelance web designer The importance of pricing, time management, and setting boundaries. Some personal and business updates from the time of the recording.   PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 53 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m chatting with Dr. Lee Cordell about vulnerability and psychological safety as an entrepreneur and business owner. Dr. Lee C. Cordell is the CEO and founder of the Institute for Trauma and Psychological Safety. Dr. Lee uses her 15+ years of experience in leadership, healthcare, psychology, and education to help humans release shame and recover from their past painful experiences. Her mission is to empower people in the development of safe, supportive and mutually beneficial personal and professional relationships. Top takeaways: Dr. Cordell emphasizes the significance of psychological safety in our lives, particularly during uncertain times. We discuss the importance of vulnerability, embracing emotions, and seeking support for personal growth. Entrepreneurs are encouraged to let go of expectations and ego to overcome challenges and thrive. We also chat about: The different ways Dr. Cordell has impacted my own entrepreneurial journey. How the Institute for Trauma and Psychological Safety was founded and the importance of psychological safety, especially during times of uncertainty. The challenges faced by entrepreneurs, with an emphasis on letting go of expectations and ego. Connect with Dr. Lee Cordell: LinkedIn Becoming Trauma Informed Podcast The Institute for Trauma and Psychological Safety The Trauma Sensitive Business Collective ADAPT 5 Day Training PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing

Welcome to Episode 52 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m chatting with Stephanie Hudson of Focus WP about how to stop doing everything by yourself and get some of your time back without breaking the bank. Focus WP is an on demand team that gives web service providers a helping hand with the tasks that they wish they could outsource. They provide experts to support your business and let you focus on your zone of genius without worrying about the quality of the end product. Key highlights from our talk: There’s a difference between being a “control freak” and a good service provider. Not outsourcing because you care about the quality of your service just means you care about your clients. The language you use can shift the power dynamic and be the difference between selling a service and selling a valuable investment in the client’s eyes. Selling outcomes and ROI versus a certain number of pages with so many features will allow you to pre-frame the value of your services and charge more. We also chat about: The beginning of Focus WP and challenges it faced early on. How Focus WP grew from a need for web designers to hire support that they could trust to produce great results without having to take on all the small aspects of a care plan that they don’t want to or can’t offer. Focus WP provides another “you” to help you with your business at prices that allow you to mark up the cost and still come out on top with services you might not necessarily feel like the expert in. Learn more about Focus WP: https://focuswp.co/profitableweb PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 51 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! In this episode, I discuss the irresistible package matrix strategy and the seven components of profitable web design packages. The top takeaways: The irresistible package matrix empowers web designers to set boundaries, prevent scope creep, and position themselves as collaborative consultants. Pre-framing the value is crucial in attracting clients who understand the worth of your services and are willing to pay higher prices. Messaging, mindset, level of service, customization, boundaries, and pricing are all important factors in creating successful web design packages. I also talk about: My personal experiences with money mindset and how it’s evolved throughout my journey. Advice on how to overcome obstacles and achieve desired results through mindset. The importance of understanding the reasons behind potential clients' affordability concerns. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 50 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m diving into money mindset and strategies to overcome the affordability problem. The main takeaways: Money mindset plays a crucial role in pricing and selling products and services. Potential clients saying they can't afford something is not a reflection of the business owner's worth or the market's ability to afford the price. Setting profitable and sustainable prices, reframing the value of a service or product, and not taking rejection personally are key strategies for success. I also share: My personal experiences with money mindset and how it’s evolved throughout my journey. Advice on how to overcome obstacles and achieve desired results through mindset. The importance of understanding the reasons behind potential clients' affordability concerns. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 48 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m breaking down common problems web designers face and 4 solutions to help them work less and make more. 3 top takeaways: When you stop making your prices mean something about you, it’s easier to see the value you provide and charge more sustainably. You are not an employee of your clients, but instead get to be a leader in your business by holding boundaries and creating systems that drive results. Taking control of how you spend your time and intentionally blocking space for specific activities is how to stay ahead without overworking. I also discuss: The importance of designing your business around the life you want to live and share my own experience of feeling trapped in my business. Common mistakes web designers make when pricing their services and how to overcome pricing challenges. Key shifts that can help web designers improve their business: changing the mindset around pricing, transitioning from an employee mindset to a leadership mindset, improving time management, and conflict avoidance. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 48 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m breaking down common problems web designers face and 4 solutions to help them work less and make more. 3 top takeaways: When you stop making your prices mean something about you, it’s easier to see the value you provide and charge more sustainably. You are not an employee of your clients, but instead get to be a leader in your business by holding boundaries and creating systems that drive results. Taking control of how you spend your time and intentionally blocking space for specific activities is how to stay ahead without overworking. I also discuss: The importance of designing your business around the life you want to live and share my own experience of feeling trapped in my business. Common mistakes web designers make when pricing their services and how to overcome pricing challenges. Key shifts that can help web designers improve their business: changing the mindset around pricing, transitioning from an employee mindset to a leadership mindset, improving time management, and conflict avoidance.   PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 47 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m sharing why you don’t need a niche to get web design clients and the simple yet effective marketing method that does. The 3 main points to takeaway: If you have a niche that is working for you, don’t change anything. But there are so many people out there who need websites and your services and don’t fit into a specific box. Instead, focus on creating solutions and connecting one-to-one with those people who need them. Being clear on the type of client you want to help and how you can help them, plus being able to clearly communicate that, means you don’t have to niche down. The real work isn’t in the “doing” - it’s in the mind trash that comes up around doing it that makes you freeze up instead of hitting send. I also touch on: What a niche is and how choosing one can help from a marketing perspective when creating copy to speak to your ideal client. The difference between marketing through connection and sliding into someone’s DMs. How working on perfecting your website or posting on social media actually avoids humiliation, versus the tried and true simple marketing method we teach in the Web Designer Academy. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 46 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m talking with Haley Brown about growing your web design business through collaboration and community. Haley Brown is a self-confessed Wordpress nerd and design master who has been designing and building Wordpress sites for 10 years. She is one of the founders of WP Mavens, a monthly online membership community for female web designers who are determined to build profitable and productive WP design businesses. 3 lessons from my chat with Haley: You can pivot your business when necessary to make ends meet by tweaking your current offerings slightly. You’re so much more likely to get success with someone you've already had success with - reach out to old and current clients and offer other services to help their businesses. If someone says your prices are too expensive, rather than reducing them, continue to be of service. Break down your offer into smaller chunks to reduce their cost while still delivering the minimum of what they require to move forward. We also talk about how: It took some convincing from her best friend, Emma Kate, to dive into a web design business, but once she started she was all in. Her business was referral-based to begin with. She started by offering help to other web designers for free, who would then either hire her to help them implement or refer her to other projects they didn’t take on. She co-created WP Mavens to be a supportive community and not add more work, but rather offer bite-sized trainings with templates to support other female web designers in growing their business. Connect with Haley: Website: https://haleybrown.co/ Instagram: https://www.instagram.com/haleybrownco WP Mavens: https://wpmavens.co/ My episode with Emma Kate: https://webdesigneracademy.com/006 PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 45 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m sharing the different web design business personalities and how to leverage yours in your business. I’m breaking down: The 6 most common ones we see, and why this test is one of the first things we have students do in the Web Designer Academy. The challenges each archetype faces and how to harness their strengths. How your archetype can help you attract the ideal clients you want to work with through your energy and messaging. I also talk about: Different personality tests and why there’s no “one size fits all” solution for everyone who comes into the Web Designer Academy. The 6 archetypes we don’t see as often and how they actually present themselves as clients our students work with. My own archetype and how it presents itself in my business. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 44 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m digging into my mid-year results and the data that led me to restructure my pricing. In this episode I’m breaking down: The difference between an expense vs. hybrid vs. investment mindset, and how your mindset affects the type of client you attract. The transformation from a hybrid mindset to an investment mindset that our students achieved by investing in a coaching program like the Web Designer Academy. How my decision to charge investment-minded pricing made the hybrid mindset clients I was actually trying to help say no. How I used the data from the last three and a half years to drive my decision to restructure our pricing for the Web Designer Academy. My top 3 lessons from the first half of 2023:  You’ll never be done doing the mindset work. It take practice to cultivate and maintain the mindset that will help you create the results you want… but things WILL happen that will knock you off your game, and that’s normal and it’s okay. Don’t keep trying to find all the answers and make all the decisions on your own! Be open to support, encouragement and advice. You can’t always see the problems in your business or the opportunities like other people can. You will have tough times in business if you plan to be in business for any length of time. Nothing has gone wrong… it’s how you build resilience during these tough times that determines results going forward. PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 43 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m sharing my experience with Stripe and I was held liable for fraudulent charges they allowed on my account. What happened: I woke up one morning to find that my Stripe account was being shut down for fraudulent activity that I couldn’t see and hadn’t received any payment notifications for, to the tune of $70,000. After going back and forth several times with their customer support, it became clear that they had no intent of helping me resolve the issue and were planning to refund the charges from my business account. I got the run around from several departments and it came down to disconnecting my bank account in order to protect my business from the fraudulent charges. I also talk about how: The breach was blamed on me somehow exposing my secret API keys in source code when they aren’t even integrated on my website. I had to set up a merchant account through my bank instead of using a third party processor in order for my transactions to be protected from fraud. You can let a moment like this break you, or you can learn from it and help others along the way. Ann Koppuzha: https://powerhouse-legal.com PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 42 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m chatting with Melissa Burkheimer about reinventing your design business and following those nudges to pivot. Melissa Burkheimer is the CEO and Conversion Design Director of Melissa Burkheimer Studios, which designs brands and creates buzz-building strategies for product launches. She's also the host of the Design Business Show podcast. 3 takeaways from my chat with Melissa: Frame the value of everything you're bringing to the table with your design and what long-term results it will create for the client. There's a mutual responsibility between client and service provider and it's important to set realistic expectations by educating your clients on what's possible. Reinvention is okay at any time in your business, and it's okay not to grow all the time to help you figure out what you really want and what's in alignment for you. We also talk about how: Melissa started her business after being bored with her job and craving more flexibility to be with her kids. She took on clients through networking events, then grew into doing sales pages and launch strategy, and more recently shifted into brand design-specific projects. Her success came from putting herself in situations without expectations and raising her hand when an opportunity arose. Connect with Melissa: Website: https://melissaburkheimer.com/ Instagram: https://www.instagram.com/melissaburkheimer Podcast: https://thedesignbusinessshow.com/ PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 41 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m chatting with Josh Hall about the challenges businesses are facing right now and how to navigate them! Like me, Josh is also a Web Design Coach. He started web design as a freelancing side hustle, and over the years has managed to grow it to a six-figure business today. And, funnily enough, we are actually both based at Columbus, Ohio! He’s also the host of the Web Design Business Podcast. 3 key points from my talk with Josh: There are always going to be periods of ups and downs in business. You need to be proactive and learn to problem solve based on the data in order to adapt to challenges. Trying to go it alone can cause you to make mistakes that perpetuate the problem - having a coach or mentor to help you get to the root of that problem will help you see the reality. Never turn off your sales strategy, even if you need to lessen it during your busier seasons. By always carving out time for your most effective marketing and sales activities, you’ll build a pipeline for when you come out of your booked out season. We also talk about: Trends in the challenges our clients are facing and how we’re seeing that what used to be easy might now take a bit longer. The difference between leads and clients and how you should pay attention to feedback from the people who are paying you, not just talking to you during a consultation. Tactics to get you through the down times in business and how it takes courage to push through these times. Connect with Josh: Website: joshhall.co/ Facebook: www.facebook.com/joshhallco/ Instagram: www.instagram.com/joshhallco/ YouTube: www.youtube.com/c/JoshHallco Podcast: https://joshhall.co/podcast/ PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 40 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m chatting with Erica Nash about how to objectively collect data and use it for your web design business! Erica Nash is an online course designer and strategist who also works with me inside the Web Designer Academy as a Client Success Coordinator. Erica helps course creators elevate and streamline their course curriculum to make it more engaging and actionable in order to generate more revenue through retention and quality referrals. 3 takeaways from my chat with Erica: The way you look at things is not the same as everyone else, and the factors that drive you don’t mean the other ones don’t come into play. Things in business are not a pass or fail as in school. Results are just information and what you measure as a success or failure has nothing to do with who you are as a person or your worth as an entrepreneur. It’s critical to have an unbiased mentorship around both the business journey and feelings that come up to help you get back to what’s true during the data collection process. We also talk about how: Erica followed the thread of her passions to land where she is now, using her talents and expertise to help course creators with curriculum. To look at data objectively without minimizing your feelings and face them head on. You need to recognize the value of the strategy and guidance you provide during the decision making process with a client, and that there is a shared responsibility between what you provide and what the client does for their part. Connect with Erica: Website: https://ericanash.com Instagram: https://instagram.com/ericanashdesign Podcast: https://www.ericanash.com/podcast PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.

Welcome to Episode 39 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses. I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place.  Love the show? Tap here to leave us a rating and review! This week I’m pulling back the curtain on the Web Designer Academy to show you everything we do to help our students create results in their web design businesses! 3 key concepts to take away: The Web Designer Academy is not just a course to teach marketing and sales (although that is a part of it), but a container to help students work through mind trash to create the results they want in their web design business faster. We support people through holding boundaries with clients once they book them, keeping projects on track, and not overworking simply because the client agreed to their highest price ever. My goal is to teach people to believe in themselves and communicate the value they provide to their clients so that they are always in charge of creating the results they want, regardless of the economy. We teach the skill of resilience and help you troubleshoot when things aren’t working because there are inevitable ebbs and flows in any business. I also talk about how: The Web Designer Academy began after I hosted a three-part webinar off the backend of a speaking engagement I did and evolved to help female web designers work through their lack of belief in themselves. I restructured the entire Web Designer Academy curriculum in 2019 to provide support through every step of the implementation process and give feedback on every single thing to help students correct mind trash in the moment before it can become a pattern. We take a trauma-informed approach to coaching to create a safe space and the application process helps maintain the integrity of that environment. Get all the details: https://webdesigneracademy.com PS - Grab my brand new training that breaks down the exact pricing strategy that the high-earning web designers inside our Web Designer Academy used to confidently charge five times more without having to work more or offer more services at https://webdesigneracademy.com/pricing.