The Tom Ferry Podcast Experience

Tom Ferry

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you. read less

Our Editor's Take

The Tom Ferry Podcast Experience is for real estate agents wanting to innovate and find success. But anyone in business who wants to learn more about how to improve may learn from this program. Host Tom Ferry is an expert on real estate marketing. He has spent thousands of hours coaching and delivering motivational keynote speeches. Ferry creates real estate marketing videos for his YouTube channel alongside this podcast.

As one of the top real estate coaches, Tom wants to help agents achieve their true potential. He understands the importance of adjusting and innovating to stay relevant. Tom believes that customers deserve a better quality of agent and experience. Through The Tom Ferry Podcast Experience podcast, he provides tips and strategies to inform and educate.

Every week Tom includes an episode entitled "Mindset Monday." These focus on more emotional elements of the role, such as perfection and letting go. Another weekly podcast episode is all about "This Week in Marketing." Fellow coach Jason Pantana hosts these episodes. Jason is an expert on social media strategy and advertising. Topics can include popular marketing campaigns. Other episodes give tips on improving one's presence on social media.

Tom also invites expert guests to share their thoughts and opinions on the podcast. Property investors Erik Eickhof and Kirk Kessel join for an episode. They talk with Tom about "Smart Real Estate Investment for Beginners." They share investment options, such as finding the right partners.

Another agent, Tom Toole, joins to talk about "4 Rules for Winning in a Volatile Real Estate Market." When the market is tough, Tom and his guest acknowledge that it can be overwhelming. They share their own experiences of working through challenging times in 2006.

The Tom Ferry Podcast Experience is a real estate podcast filled with tips and advice. Listeners might learn how to attract new customers while maintaining their existing base. Topics include everything from top techniques for better presentations to creating generational wealth. Tom's mission is to help agents be the best real estate agents they can be, or what he calls "real estate rockstars."

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A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it. And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now! On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out! In this episode, Jason discusses… 0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial 14:20 – Writing listing descriptions

Episodes

A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time. Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that. He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it. And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now! On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out! In this episode, Jason discusses… 0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial 14:20 – Writing listing descriptions

Little Things Over Time | Mindset Monday

Little Things Over Time | Mindset Monday

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday.

Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience

Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience

Your buyer strategies need an update. The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face. Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market. In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer. Listen now.

Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing

Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing

Buyer agency has never been more important. Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing. In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today. Watch or listen now. In this episode, they discuss… 0:00 – Fixing buyer agency perception 4:08 – What matters to consumers 9:16 – Questioning value 12:00 – Setting better expectations 16:25 – Tell the right story 22:50 – Revealing statistics 26:30 – The best script is the truth 31:00 – Lead the pack

The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show

The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show

Your buyer presentation has NEVER been more important. With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult. In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

The Perfect Game | Mindset Monday

The Perfect Game | Mindset Monday

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing

Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video In this episode, you’ll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show

Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.” In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement. This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before. In this webinar, we discuss… 0:00 – The NAR settlement adjustments 8:12 – Jack Miller: settlement sighlights 15:00 – B2B vs. C2C 22:30 – Co-Broke offers 31:17 – Listing contracts & objections 38:45 – A roleplay 46:00 – Best advice 1:00:00 – 5 listing attraction strategies

Turn Your Email List into Listings | This Week in Marketing

Turn Your Email List into Listings | This Week in Marketing

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings. In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate. If you're really serious about turning your email list into listings, watch or listen right here. In this episode, we discuss… 0:00 – Email alchemy 2:25 – How Matt Curtis does it 5:00 – Two emails a week 6:28 – Weekly Real Estate Roundup 8:40 – Seller-focused content 11:20 – Monday CTAs 13:30 – Content strategy

Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show

Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers. Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions. If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now! In this episode, we’ll discuss… 0:00 – The NAR effect 2:30 – The perfect email 4:10 – Convert email to video 6:00 – Mega Open Houses 7:45 – Landing pages for every listings 9:55 – Home selling seminar 12:15 – A brand new postcard 15:20 – Listingleads.com 18:00 – Share your results

Your Five Important People | Mindset Monday

Your Five Important People | Mindset Monday

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.

4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing

4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage. In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you. If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now! In this episode, Jason discusses… 0:00 – What are custom GPTs? 5:40 – Create or configure? 7:40 – Property Description Generators 9:20 – Review Ghostwriter 11:15 – Social Media Content Creator 13:30 – MLS Data Forecaster

Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show

Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show

Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes. Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve! If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3

Instagram Updates and Trends for Real Estate Agents | This Week in Marketing

Instagram Updates and Trends for Real Estate Agents | This Week in Marketing

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them. In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant. You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you. Watch or listen, now! In this episode, we discuss… 0:00 – Variety wins the game 4:15 – Creating a snowball effect 11:30 – What’s working today 18:30 – Gimmicks 21:12 – Latest features 27:55 – What’s not working 31:00 – Formats to replicate 38:20 – The marketing triangle 42:40 – Final thoughts

A 100-Day Plan for Listings #TomFerrryShow

A 100-Day Plan for Listings #TomFerrryShow

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you. I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP! In this episode, I talk about… 0:00 – The converging forces 3:00 – The 100 Day Challenge 5:30 – Mega Open Houses 7:48 – A better mailer

Getting Stuck at the Start | Mindset Monday

Getting Stuck at the Start | Mindset Monday

We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when you get stuck at the start.

Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing

Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear… That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets. In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect. Watch or listen now! In this episode, they discuss… 0:00 – Being the knowledge broker matters 2:40 – What PalmAgent does 7:00 – The important calculators 13:00 – Smart social media 17:30 – Rapid-fire marketing ideas 19:38 – Specificity makes the difference 22:00 – Final thoughts

Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show

Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing. There is urgency here! You don’t want to get left behind in the wave of competition! This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months. To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run. Watch or listen, right here and start maximizing listing leads before it’s too late! In this episode, we discuss… 0:00 – Maximizing listing leads NOW 2:00 – A perfect equity video 4:30 – Front-loading your marketing 12:30 – Marketing NOT to run 14:30 – Market outside the box 20:20 – Robot mail

The Thing Slowing You Down | Mindset Monday

The Thing Slowing You Down | Mindset Monday

There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.

Database Marketing for Listing Referrals | This Week in Marketing

Database Marketing for Listing Referrals | This Week in Marketing

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with. It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing. In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today. In this episode, they discuss… 0:00 – The greatest opportunity for listings 2:51 – Quit the gratification addiction 7:30 – Prepare the value-ad 9:00 – Nurturing 12:20 – Being the knowledge broker 14:30 – Have an opinion 16:20 – ZMA vs. HVA 23:12 – All roads lead to the agent 26:30 – Takeaways