Girl Means Business

Kendra Swalls

Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.

Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).

Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.

From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.

Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!

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Episodes

Empowering Women to Break Free from Imposter Syndrome with Ludovica Colella
4d ago
Empowering Women to Break Free from Imposter Syndrome with Ludovica Colella
Send Me A Message or Question About This EpisodeEver felt like a fraud in your own life? Discover how to smash through the imposter syndrome glass ceiling with Ludovica Colella, a transformation coach who's equipping millennial women with the tools to cultivate confidence and ditch self-doubt. Our enlightening conversation digs into the roots of imposter syndrome and its grip on women's self-perception, highlighting how to transition from negative self-talk to embracing our ideal selves. Ludovica's expert insights on overcoming the urge to please everyone promise to revolutionize the way you approach your own potential and success.Get to Know Ludovica:Website: https://lu-cole.com/Instagram: https://www.instagram.com/ludovica_colella_coaching/?igshid=MmIzYWVlNDQ5Yg%3D%3DTRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U A photography coaching membership unlike anything else out there!Try The Focused Photographer Lab FREE for 14 days ⬇️www.girlmeansbusiness.com/lab_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
Paying for Views? Instagram's New Meta Verified Test
May 14 2024
Paying for Views? Instagram's New Meta Verified Test
Send Me A Message or Question About This EpisodeCould your Instagram presence soon come with a price tag? This week I am peeling back the curtain on Instagram's latest experiment – Meta Verified – a program that might just put the success of your Instagram account behind a paywall. It's a controversial move that's sparking debates across the board, and in this episode, we're dissecting every angle. From the implications for creators and business owners who've built their livelihoods on the platform, to the broader consequences for our digital strategies, we're tackling the tough questions about this potential shift towards a monetized tier system. As we navigate this new terrain, I offer insights on how to adapt and stay ahead, even as the social media ground shifts beneath our feet.I want to hear your thoughts on this latest update - click the "Send Message" link below and you can send me a direct text message with your feedback on this week's topic_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
5 Social Media Strategies That Are Working Right Now
May 7 2024
5 Social Media Strategies That Are Working Right Now
Send Me A Message or Question About This EpisodeEver felt caught in the social media whirlwind, yet can't deny its pull on your business's success? This week we're tackling the complex love-hate relationship with these digital platforms. From the latest strategies that are rocking the social media landscape in 2024 to embracing the burnout without letting it defeat us, this episode is your guide through the maze. Whether you're a social media pro or someone cautiously reevaluating its role in your marketing toolkit, I've got insights that promise to reshape how you engage with your audience online.Try ManyChat - https://manychat.pxf.io/gmbTRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U A photography coaching membership unlike anything else out there!Try The Focused Photographer Lab FREE for 14 days ⬇️www.girlmeansbusiness.com/lab_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
10 AI Tools For Small Business
Apr 2 2024
10 AI Tools For Small Business
Send Me A Message or Question About This EpisodeLike it or not, AI is the future of technology and business...and I promise it's not as scary as it might seem. This week I am sharing 10 AI Tools that will make your life easier!Chat GPT - https://chat.openai.comCanva Magic Studio - partner.canva.com/rnMyvdSwell.Ai  - https://swellai.com/?via=kendraLooka  -https://looka.com/2short.ai -  https://2short.ai/PDF.ai - https://pdf.ai/Answer Socrates - https://answersocrates.com/Manychat - https://manychat.pxf.io/gmbAdCreative.ai - https://app.adcreative.ai/Tidio -  https://www.tidio.com/I would love to know which of these you are excited to try OR maybe you have one that isn't on this list. Head over to www.instagram.com/girlmeansbusiness and let me know!TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
Increasing Engagement & Growth With Strategic Giveaways
Feb 27 2024
Increasing Engagement & Growth With Strategic Giveaways
Send Me A Message or Question About This EpisodeEver wondered how a well-executed giveaway can skyrocket your business's growth? Buckle up for a thrilling ride through the ins and outs of a giveaway that transformed not just our email list, but our entire community. The best way to support the Girl Means Business podcast is to share your favorite episodes with your friends and on social media. Take a screenshot of this episode and share it to your Instagram stories.00:00:00 - Introduction to Giveaways00:05:30 - Planning and Partnering with Vendors00:11:02 - Setting Up the Giveaway Timeline00:15:04 - Client Journey and Entry Process00:20:07 - Email Marketing Strategy00:26:49 - Verifying Winners and Follow-Up00:31:02 - Post-Giveaway Strategies00:34:46 - Recap and Success of the GiveawayTRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
Mastering Client Communication with Kara Hanes
Feb 20 2024
Mastering Client Communication with Kara Hanes
Send Me A Message or Question About This EpisodeUnlock the secrets to superior client interactions with the wonderful Kara Hanes, a  wedding and senior photographer based in Michigan. The number one factor in creating a seamless and rave-worthy client experience is with great communication. In this week's episode, my guest and I are breaking down the top tips for becoming a key communicator in your business.Learn more about Kara:Website: https://karahanesphotography.com/Instagram: https://www.instagram.com/camerasandcoffeepodcast/ Podcast: https://karahanesphotography.com/podcast/TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U A photography coaching membership unlike anything else out there!Try The Focused Photographer Lab FREE for 14 days ⬇️www.girlmeansbusiness.com/lab_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
Transforming Your Website Into a Client Magnet: A Web Design Masterclass with Melanie Fountain
Feb 6 2024
Transforming Your Website Into a Client Magnet: A Web Design Masterclass with Melanie Fountain
Send Me A Message or Question About This EpisodeUnlock the secrets to a captivating online presence with my latest chat featuring Melanie Fountain, a wizard of Showit web design. As a creative entrepreneur, you know your website is your digital storefront, but are you making the most of it? Melanie and I dissect the anatomy of a website that not only mirrors your brand's essence but also guides visitors to confidently take action. We'll have you rethinking your digital strategy, ensuring your website is more than just a pretty face in the crowded online world.Connect with Melanie:https://melaniefountain.com/https://www.instagram.com/themelaniefountain/And make sure you check out the newly revamped Girl Means Business website, designed by Melanie herself: www.girlmeansbusiness.comTRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
Transforming Marketing Frustration into a Strategy for Growth
Jan 23 2024
Transforming Marketing Frustration into a Strategy for Growth
Send Me A Message or Question About This EpisodeEver feel like you're peddling your business non-stop but the needle just won't budge? Well, buckle up! We dig into why it's crucial to shed the fear of becoming a nuisance and instead, embrace the art of strategic repetition. You're not just another ad screaming for attention; you're a mom, a business owner, ready to confidently plant your flag and claim your space in the market.As we tear down these misconceptions, we also build a solid foundation for your social media and email marketing strategies. You'll understand why that single, lonely post won't win you any popularity contests and how to craft content that not only grabs attention but holds it tight multiple times a week. It's about playing the long game, nurturing every content seed with patience, and making those algorithms work for you. So tune in, it's time to grow your business with smarts, not just sweat.TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
Get More Clients With a Focused Ideal Client Profile
Jan 16 2024
Get More Clients With a Focused Ideal Client Profile
Send Me A Message or Question About This EpisodeHave you ever chased clients like they're the last bus of the night, only to end up exhausted and nowhere near your desired destination? That was me, until a game-changing marketing mastermind illuminated the path to my ideal clients. Tune in to hear my story of transformation from a jack-of-all-trades photographer to a specialist speaking directly to the hearts of my customers. Discover how creating a detailed client profile isn't just busywork; it's the compass that guides every aspect of your business towards true north.This episode is where I lay bare the process of crafting a brand persona that not only captures the essence of your ideal client but also acts as a beacon for your business communication across all channels. Whether you're selling products or moments captured in time, understanding who you're talking to is paramount in creating a brand that's as inviting as a favorite coffee shop.Plus, I'm handing out a free ideal client workbook to help you sketch out your very own customer avatars. FREE Ideal Client Workbook: https://girlmeansbusiness.myflodesk.com/idealclientTRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness
Unlocking the Secret to for Marketing Success
Jan 9 2024
Unlocking the Secret to for Marketing Success
Send Me A Message or Question About This EpisodeEver wondered why some businesses skyrocket while others with equal or better talent don't? Buckle up as we shatter the myth that skill alone paves the way to success.We're peeling back the layers of the marketing onion to reveal that the secret sauce to a booming business is a blend of honed skills and savvy marketing. Especially for you photography buffs, our candid conversation sheds light on the pivotal role of marketing and the common traps artists fall into when they focus solely on perfecting their craft. From personal anecdotes to industry examples, we're giving you the insider scoop on the balance you need to strike between being a maestro at your service and a wizard in the business realm.But wait, there's more – it's not just about getting clients to notice you; it's about enchanting them every step of the way. We're dishing out the nitty-gritty on enhancing the client experience, starting from that first curious click right through to the satisfied sign-off. I walk you through the subtle art of clear communication, creating a welcoming vibe, and the follow-up finesse that turns a one-time gig into a lifelong client relationship. So tune in to transform your client's journey from mundane to memorable, and learn why those special touches could very well be your golden ticket to outshining even the most polished competitors in your field.TRY FLODESKSave 50% OFF you first year when you sign up using this link ⬇️https://flodesk.com/c/5WCB4U_______________________________________Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything_______________________________________Let's Work Together:The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab1:1 Coaching Sessions: www.girlmeansbusiness.com/contact_______________________________________Free Resources:Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkitKnow Your Niche Workbook- https://spring-feather-348.myflodesk.com/_______________________________________Let's Be Friends:Instagram: www.instagram.com/girlmeansbusinessFacebook: www.facebook.com/girlmeansbusiness