Mike meets with Savannah Kell, Junior Designer at Punchmark, to talk about everything she's done to renovate the Punchmark Instagram account, what goes into managing an account sustainably, and the differences in approach for a B2B account versus a B2C account. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Kevin Jack, the creator behind Jack Custom Jewelry on social media, is known for his mesmerizing time-lapse social media showcases. From snowflake ring designs to dragons that will wrap themselves around your finger, Kevin's designs in CAD are inspiring.Mike spoke with Kevin to learn about how he got his start in custom jewelry design, his advice for others trying to learn CAD, and common pitfalls jewelry designers might encounter when designing jewelry to be worn.Follow Jack Custom Jewelry online:Youtube: https://www.youtube.com/channel/UCKazCiRiA0JK1gGEeUtHC6wInstagram: https://www.instagram.com/jackcustomjewelry/Tiktok: https://www.tiktok.com/@jackcustomjewelry?_t=8l2VbB5f1Rf&_r=1 Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Prepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development. We talk about Punchmark's new Creative Strategy Assessment and how it provides unique insights into your business based on the results collected from the hundreds of active jewelry retailers Punchmark maintains as clients. We break down the mechanics behind this digital sorting hat, bringing tailored insights and recommendations to businesses like never before. Try out Punchmark's Creative Strategy Assessment: https://www.punchmark.com/creative-strategy-assessmentLearn more about Nivoda here: https://nivoda.com/loupe Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Unlock the secrets of luxury watch photography with photographers and fellow RIT alumnus, Chris Coe and Adam Antalek of Coe Group.  We cover the demanding brand expectations of different brands, the balance of in-camera excellence versus post-production finesse, and the inventive techniques that ensure every shot conveys the luxury and craftsmanship distinctive to these miniature masterpieces.Watches are more than mere timekeepers; they're mementos with stories to tell, linking generations and encapsulating emotions. We explore the practicalities too—navigating the costly realm of photography equipment, mastering lighting to mirror the sun's natural dance, and directing models to evoke that authentic bond with the watches they wear. It's not just about the gear or the glamour; it's about the human connection and the legacy we capture through each click of the shutter.We also talk about our own personal watch collections, and share which watches are our "grails".   More about Coe Group:coegroup.nycMore about Chris:https://www.instagram.com/chrisc0e/https://www.chriscoephoto.com/info@chriscoephoto.comMore about Adam: https://www.instagram.com/aantalek/https://www.adamantalek.com/adam@adamantalek.comLearn more about our sponsor NIVODA: https://nivoda.com/intheloupe Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along. Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tactics when selling jewelry on their websites. Whether its a healthy mix of in-studio and lifestyle photographs, a demo video, or just ample product information, the devil is in the details. Discovering a passion for storytelling can help shoppers fall in love with your products.Check out the jacket: https://huckberry.com/store/flint-and-tinder/category/p/55166-flannel-lined-waxed-trucker-jacketLearn more about our sponsor NIVODA: https://nivoda.com/intheloupe Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Ever wonder why some websites rank higher than others, or how to make your site the jewel in Google's crown? Michael  and Stuart unravel the mysteries of search engine optimization in a candid chat about Google's latest SEO Starter Guide. We're not just rehashing the same old keywords tactics; we are talking about the current state of Search Engine Optimization and what has changed since the last time we spoke about it. And Spoilers: it's a LOT.Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

A NOTE FROM MIKE: In the introduction of this episode, Michael mistakenly states Day's Jewelers have 10 locations. At the time of publishing this episode, they have 8 active locations.Nikia Levesque, VP of Marketing at Day's Jewelers, joins Michael for a chat that traces her ascent from intern to VP of Marketing and delves into her latest leadership venture with the WJA Foundation.  We talk about her membership in the 20 Under 40 list, as well as some of the hurdles that comes with trying to market for a business with 8 locations!Check out Day's Jewelers here: https://www.daysjewelers.com/Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

The first half of Trade Show Season concludes with IJO Dallas, and Mike speaks with Penny Palmer, Director of Member Services at IJO, to talk about the new vendors that have been added, the highlights of the event location, and some of the exciting educational sessions that will be taking place! And if you've got children traveling with you, make sure you bring them to the show for the opportunity to help foster a future love of jewelry (and let them pick out a piece as well!).Plus, we're learning about how IJO is leaning on the next generation of jewelers to inject fresh energy into the industry's future. Make sure you block off your calendars for the start of next year so you can attend IJO's second Next Gen Summit coming Early 2025. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Step into the sparkling world of Tiffany & Co. with Sara Schoenlank, a Jewelry Designer on the High Jewelry team. High Jewelry is characterized as being the crème de la crème in the luxury world, using the most perfect precious stones possible and pushing the art of jewelry to new heights at every turn.Our conversation with Sara is a journey through her personal evolution from art school, interning in Italy under a master goldsmith, to now designing in the high jewelry space. She shares details of her intricate design process, sharing the delicate balance between imagination and craftsmanship that is poured into every necklace and brooch — creations that eventually grace the world's most glamorous red carpets and runways. Peek inside the sparkling world of Tiffany & Co's 2023 Blue Book collection where Sara reveals the inspiration behind the enchanting "Sea Anemone" kinetic pieces and the "Pisces brooch" that are redefining modern elegance. Most importantly, she imparts invaluable wisdom for budding designers on how to nurture creativity in the digital era. More from Sara: https://www.saraschoenlank.com/https://www.instagram.com/saraschoenlankjewelry/ Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Mike is joined by Alex Schlindwein, also known as Diamond Diaries, to discuss her recent decision to expand one of their retail locations to include an adjacent building. This decision is one that many successful jewelers have needed to make and it comes with a whole host of difficult subsequent decisions such as handling existing tenants, renovating the space, and the design for a "monument sign". We  hope to have this be a recurring story that In the Loupe listeners can follow along to as we document a store's expansion efforts! Stay tuned for follow ups later this year! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Join the celebration of innovation and leadership as Michael is joined by Amanda Gizzi of Jewelers of America, to tease the "20 under 40" list, spotlighting those who are pushing the Jewelry Industry forward. Tune in to learn the ways Jewelers of America, National Jeweler, and Diamond Council of America amplify consumer confidence and industry growth, how to nominate members for the 20 Under 40 list, and celebrate past members of the list and where they are today! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Get ready to unveil the future of diamond retail with Andre from Nivoda, as he sheds light on an app that's changing the game for jewelers everywhere. Nivoda's diamond marketplace makes it easy for retailers to find the perfect stone for a customer in real time, with millions of diamonds able to be sorted by size, shape, quality, Lab or Natural, and more specifications from the convenience of a mobile or tablet device.Andre also sheds light on their methods of communication as a global company, with offices located in more than 6 different timezones. These logistical hurdles are important to be faced head-on, and Nivoda seems to have figured out a method of blending multiple offices and cultures into one harmony.Learn more about Nivoda here: https://nivoda.com/loupe Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Michael sits down to speak with Paige the Jeweler, a concierge jeweler who works one on one with her clients to bring their imagination to life! We discuss the process of meeting with a client over coffee to discuss their ideas and the subsequent steps that follow before delivery of a custom ring or other piece of jewelry.We also talk about Paige's experience working in retail and how the development of those soft skills have set her up for success as a concierge jeweler!Follow Paige on Instagram: https://www.instagram.com/paigethejeweler_/ Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Mike sits down with Trevor from Leitzel's Jewelry, to discuss his preparation for the RJO Palm Springs trade show. Which vendors is he most excited to sit with, how does he plan for show days, and his approach to staying in the venue hotel or elsewhere.Most importantly, we talk about about what Trevor hopes to get out of his visit to the RJO show, and the "holes" in his display case he anticipates filling with vendor jewelry based on this past year's holiday trends. RJO Palm Springs is coming up in just a few days, and we cannot wait to see you all! Make an appointment to meet with the Punchmark team and discuss how to elevate your online presence! https://www.punchmark.com/appointments Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Michael follows up with Justin VanMatre of National Rarities to unpack a year of unprecedented growth and treasure hunting by hitting the sweet spot with Independent Jewelry stores through their  estate buying events. We also run through a session of "Would You Buy This?", putting Justin’s expertise to the test with one-of-a-kind items that might just cross their path. Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

Regardless of if a shopper starts online or walking the sidewalk in front of your store, the path to purchase is as unique as the pieces themselves. This week's conversation illuminates the diverse ways consumers shop for everything from engagement rings to casual accessories. We dissect the importance of not just catering to high-ticket items but also embracing the varied desires of a broader clientele. By balancing in-person consultations with digital exploration, businesses can craft a shopping experience that resonates with a generation of buyers seeking both meaning and variety in their purchases.Learn more about National Rarities: nationalrarities.com/pages/host-an-event Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

We're setting our sights on the latest technological advancements and decoding the secrets of successful digital marketing for jewelers. Michael sets up what Season 5 of In the Loupe will look like as well as teases a few of the episodes he is most interested in sharing.In the second half of the show, he is joined by Ross Cockerham, CEO & Co-Founder of Punchmark, to talk about what he is most excited about personally this upcoming year.Learn more about National Rarities: nationalrarities.com/pages/host-an-event Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

It's the final episode of Season 4! Which means another Best Bits episode!In this wrap up, we covered highlights from:S4 E33 -Exclusive First Interview with IJO’s New President, Stephen BarnesS4E23 -What Led to the Creation of the Geller’s Blue Book; an Interview with David GellerS4 E24 - Stop Making These 10 Social Media Marketing Mistakes!! // Diamond DiariesS4E5 - Dazzling Diamonds for Mom ft. David Douglas Diamonds & JewelryS4E7 - I Went to RJO San Antonio and All I Got Was This Podcast EpisodeS4 E10 - Breaking Down the Best - StockXS4 E28 -Let’s Talk With: Ring Buyers (Part 3)S4E36 - I Tried Every Vertical Video Platform So You Don't Have To (TikTok, YouTube Shorts, Instagram Reels)We are taking a week off next week, but will be back on January 2nd with Season 5!Thanks for listening, and the support.-Michael Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

It's the busy time of the year, but that's not stopping us from talking with jewelers in the middle of making their holiday sales. We compare Black Friday performances, early December Sales, and if they open the days between Christmas and New Years.This is the penultimate episode for Season 4, so sit back and enjoy!Thank you to our guests: https://www.sundancejewelers.com/ https://www.arezzojewelers.com/ Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com

This is the follow up episode to S4 E16, where we discussed the creation process (and mistakes) of our new publication, the Vendor Vault.Now, after the completion of our 3rd issue of the Vendor Vault, Sarah Weekes, Art Director at Punchmark, Savannah Kell, Junior Designer at Punchmark, joins Mike to talk about the things we improved, how we keep innovating, and what is coming in future issues!Read the Vendor Vault here:https://issuu.com/punchmark/docs/vendor_vault_issue_3_final Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com