Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digioh’s innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streamlined processes. Don't miss out on insights into co-marketing initiatives and the value they bring to agency partnerships.  Timestamps🌟 Introduction and Background of Noah Rahimzadeh (00:00:00)🔄 Transition from Enterprise Martech to Entrepreneurship (00:01:37)🔍 Overview of Digioh’s Focus on Marketing Efficiency (00:04:19)🛍️ Product Offerings: Zero-Party Data Suite and Identification Layer (00:05:03)🤝 Approach to Partnerships: Tech vs. Agency Partners (00:10:15)🤝 Leveraging Shared Merchant Opportunities (00:16:13)🤝 Importance of Mutual Success in Partnerships (00:17:00)🤝 Building Agency Relationships and Driving Referrals (00:17:52)💻 Technical build-out and partner program structure considerations (00:18:59)📈 Lead requirements and partner enablement (00:19:47)📊 Tracking referrals and managing agency relationships (00:20:33)🎁 Prioritizing benefits and perks in the partner program (00:22:10)📣 Co-marketing strategies and joint initiatives (00:22:59)📈 Case studies and success stories (00:24:37)🎯 Importance of clear goals and streamlined processes (00:26:11)📋 Lightweight case studies and marketing opportunities (00:35:05)Noah RahumzadehLinkedIn - https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/Digioh - https://www.digioh.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandonScalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, host Brandon Amoroso and guest Cade Proulx dive into the power of leveraging the Gen Z mindset for business growth. From insights on transitioning clients between e-commerce platforms to discussions on process optimization and industry innovation, this episode offers valuable strategies for entrepreneurs looking to scale their businesses effectively. Tune in to gain actionable insights and unlock the potential for growth in your own business journey.Timestamps👋 Introduction of Cade Proulx and endlane (00:00:00)📝 Overview of Sendlane's implementation program and its purpose (00:01:39)🚀 Importance of scaling quickly and leveraging the agency community (00:03:02)🏗️ Building a successful process and predicting growth for scalability (00:05:22)💼 Tailoring processes and pricing based on agency and client needs (00:08:00)🔍 Importance of questioning and refining processes for optimization (00:09:54)❓ Challenges agencies face with new tools and technologies in the market (00:11:04)💡 Setting expectations and providing value to clients during implementation (00:14:19)🗣️ Communication, feedback, and setting expectations for successful migration (00:16:13)🛒 Observations on the changing landscape of e-commerce tools and platforms (00:18:03)📢 Importance of providing direct feedback to solutions providers (00:20:54)🔄 Transition from Carro to Sendlane (00:25:21)🔍 Analyzing Customer Experience (00:25:50)🏢 Building Processes and Culture (00:26:43)📈 Future Growth Plans (00:30:49)🏗️ Setting Foundation for Growth (00:32:56)Cade ProulxLinkedIn - https://www.linkedin.com/in/mateo-velayos/Sendlane - https://www.sendlane.com/Website - https://cadeproulx.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandonScalis.ai - https://scalis.ai/

Discover the secrets to thriving in Latin American e-commerce as Brandon Amoroso sits down with Mateo Velayos, Klaviyo's seasoned account focusing on Latin America. From navigating cultural nuances to leveraging strategic partnerships, explore the dynamic landscape of Latin American markets and uncover invaluable insights to fuel your business growth. Don't miss out—tune in now!Timestamps🌎 Introduction to Latin American e-commerce market (00:00:00)🛒 Differences between US and Latin American e-commerce markets (00:02:26)💼 Sales perspectives and buyer behavior in Latin America (00:03:58)🤝 Importance of relationship-building in Latin American market (00:05:27)🔧 Existing tools and technologies in Latin American market (00:06:27)📈 Strategies for enterprise and mid-market targeting (00:07:38)🚀 Challenges in adopting new technologies (00:14:18)💰 Challenges in Latin American Markets (00:18:57)💵 Price Sensitivity and Value Proposition (00:21:04)🤝 Focus on Partnerships (00:23:27)⚖️ Scaling and Division of Responsibilities (00:24:52)🌱 Ecosystem Development and Emerging Markets (00:25:31)🗣️ Overcoming Language Barriers (00:29:13)Mateo VelayosLinkedIn - https://www.linkedin.com/in/mateo-velayos/Klaviyo - https://www.klaviyo.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandonScalis.ai - https://scalis.ai/

In this episode, Brandon Amoroso welcomes Roy Mathew, CTO of SCALIS, to discuss the innovative approach behind the platform revolutionizing candidate-company matchmaking. From cultural alignment to scalability strategies, Roy shares insights into SCALIS's evolution and its transformative potential. Join them as they navigate the intricacies of product development, offering a glimpse into SCALIS's journey toward redefining the recruitment landscape.Timestamps🎙️ Introduction to SCALIS and Roy Mathew (00:00:00)🏢 Contrasts between navigating big corporations versus startup ecosystems (00:03:34)🚀 Exploring the nexus of innovation and cultural dynamics in organizations (00:07:00)💻 Adapting to remote work and hybrid team structures in modern environments (00:09:57)🌈 Joining SCALIS: Triumphs, trials, and the scalability mission (00:17:40)🔍 Unveiling the origin story behind "Scalis" and its symbolic essence (00:20:23)🔧 The conductor's role: Navigating communication and coordination in development (00:23:50)🤝 Cultivating alignment and shared understanding within the company culture (00:24:20)🔍 Balancing the feedback tightrope: Customer input versus product vision (00:27:18)💬 Transparency as currency: Overdelivering while underpromising to customers (00:31:00)🔨 Navigating the MVP maze: Prioritizing features and functionality (00:33:37)🌐 Envisioning Scalis as a dynamic, customizable framework for the future (00:41:05)🌏 Charting expansion voyages: Opportunities and hurdles in the Asian market (00:43:14)Roy MathewLinkedIn - https://www.linkedin.com/in/roy-mathew-0a6137/SCALIS - https://scalis.ai/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso sits down with Michael True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age. Mike shares his journey from the realm of big tech giants like Oracle and IBM to the founding of Prescient A.I., offering invaluable insights into the platform's transformative trajectory. From predicting profitable tours for midsize record labels to its current focus on media analytics for the music industry and e-commerce, the conversation delves deep into the challenges and innovations driving ROI in today's digital landscape.Explore the nuances of advertising measurement across various platforms, from the complexities of attributing sales in the music industry to navigating the post-pandemic e-commerce terrain. Brandon and Michael dissect the differences between selling on Amazon versus Shopify, unraveling the intricacies of customer acquisition strategies and brand margins in an ever-evolving market. With candid reflections on agency growth and product development amidst the COVID-19 pandemic, Brandon shares his journey from freelancing at USC to spearheading a tech startup, while Mike True offers invaluable insights into aligning teams and gathering user feedback to sculpt product features.From roadmap visibility to the importance of strategic conversations in shaping product direction, this episode offers a holistic exploration of media analytics, e-commerce dynamics, and entrepreneurial wisdom. Join Brandon and Michael as they navigate the digital landscape, offering profound insights into adapting to change, driving innovation, and staying ahead in today's competitive market.Timestamps🎙️ Introduction and background of Mike True and Prescient A.I. (00:00:00)🎵 Transition from music industry focus to e-commerce (00:06:55)📈 Challenges and opportunities in measuring advertising impact across channels (00:13:22)💼 Ideal size of merchants for using Prescient A.I.'s solution (00:17:35)🛒 Challenges of customer acquisition and brand margins (00:18:58)👥 Prioritization for CEOs and team building (00:22:14)💰 Unexpected challenges in startup fundraising (00:24:17)📢 Acquisition of early adopter customers and roadshows (00:26:12)🤝 Importance of relationships in the e-commerce community (00:27:23)🔮 Exciting prospects for the future and research-driven approach (00:29:07)🎓 Brandon's beginnings freelancing for small businesses during college at USC. (00:31:50)💼 Reflections on the differences between agency revenue models and tech product development. (00:36:00)🤝 Importance of aligning people with the vision and gathering user feedback for product development. (00:39:18)💡Plans for the future, including investing in ventures and helping entrepreneurs. (00:42:21)Maichael TrueLinkedIn - https://www.linkedin.com/in/michaeljtrue/Prescient AI - https://www.prescient-ai.io/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, join Brandon Amoroso and Parker Amoroso in a captivating discussion about SCALIS' recent acquisition, Apex. With over 200,000 subscribers, Apex provides internship and early career opportunities to individuals entering the workforce. Brandon and Parker delve into the strategic reasons behind this acquisition, highlighting the value of scale in talent acquisition and the unique revenue streams it offers.Explore how Apex provides access to a vast pool of talent, aligning with SCALIS' mission to revolutionize talent acquisition. The conversation delves into the intersection of e-commerce and advertising within the newsletter, emphasizing its role in diversifying media spend and expanding brand outreach. Additionally, they examine the evolving landscape of job boards, emphasizing the importance of targeted advertising to reach specific demographics effectively.Throughout the episode, Brandon and Parker share insights into the future of Apex, discussing plans for expansion and segmentation to cater to diverse industry needs. They also explore the symbiotic relationship between Apex and SCALIS, highlighting the opportunity for revenue generation and burn mitigation. With a focus on innovation and adaptation, they offer a glimpse into the exciting possibilities that lie ahead for both companies.Timestamps:🔍 Introduction of SCALIS' recent acquisition, Apex (00:00:29)🎯 Strategic reasons behind the acquisition and the value of talent acquisition (00:01:16)💼 Intersection of e-commerce and advertising within the newsletter (00:02:06)🚀 Plans for expansion and segmentation of Apex (00:09:45)📊 Benefits of targeted advertising on the Apex newsletter (00:10:14)🔄 Insights into the evolving landscape of job boards (00:11:06)💡 Future prospects and revenue generation strategies for Apex (00:14:03)🛠️ Importance of product feedback and iteration in software development (00:17:06)Parker Amoroso:LinkedIn - https://www.linkedin.com/in/parkeramoroso/SCALIS - https://scalis.ai/Apex - https://apexignite.substack.com/ - https://www.linkedin.com/company/apex-newsletter/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z podcast, Brandon Amoroso kicks off a great conversation with Tom Mercer, a partner and director at Bean Ninjas, to shed light on the intricate financial landscape of e-commerce. As an expert in e-commerce bookkeeping and financial reporting, Tom brings a wealth of experience and insights to the table, offering valuable guidance to online businesses striving for financial clarity and success. From his background as a chartered accountant to his journey with Bean Ninjas, Tom shares the pivotal moments that led him to specialize in supporting digital nomads and online entrepreneurs.Throughout the discussion, Brandon and Tom delve deep into the nuances of U.S. sales tax compliance, uncovering the complexities and challenges that e-commerce businesses face in navigating tax regulations across different states. They explore the importance of preemptive tax planning and the role of innovative software solutions in automating sales tax calculations and payments. Additionally, Tom provides recommendations for tax software tailored to the needs of e-commerce merchants, emphasizing the significance of choosing the right tools for streamlined financial management.Come along with Brandon and Tom as we dive deep into the world of e-commerce finance! Get ready to uncover the ins and outs of managing finances in the online business world and gain actionable insights to help you thrive. Timestamps👨‍💼 Introduction of Tom Mercer and Bean Ninjas (00:00:01)💰 Understanding the Importance of E-commerce Finance (00:00:56)📊 Challenges in U.S. Sales Tax Compliance (00:03:18)💡 Solutions for Managing Sales Tax (00:06:02)🛠️ Recommendations for Tax Software (00:08:38)🌐 Exploring Different E-commerce Platforms (00:09:36)💼 Tax Implications for Digital Nomads and Online Agencies (00:10:23)🎯 Client Demographics and Business Focus of Bean Ninjas (00:11:38)🚀 Tom's Journey into E-commerce Finance and Remote Work (00:12:45)🏠 Remote work advantages and challenges (00:14:45)🔌 Impact of technology on tax compliance (00:17:07)🔄 Transitioning from in-house to outsourcing accounting (00:19:38)💼 Hiring strategies for remote teams (00:22:12)⏳ Importance of early tax planning and seeking professional help (00:25:01)Tom Mercer:LinkedIn - https://www.linkedin.com/in/tomnmercer/Bean Ninjas - https://beanninjas.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z podcast, Brandon Amoroso interviews Neil Twa, CEO of Voltage Holdings, shedding light on the transformative journey from corporate life to entrepreneurship. Neil's narrative is not just about personal triumph; it's a testament to the courage required to navigate uncharted waters, emphasizing the essence of risk-taking and resilience in carving one's path.Join Brandon and Neil as they embark on Neil's Amazon odyssey, uncovering the platform's dynamic evolution and its profound implications for e-commerce enthusiasts. From discussing the unconventional use of TikTok for organic traffic to refining product selection strategies, Neil shares invaluable insights to navigate the ever-shifting terrain of online retail. Together, they delve into the strategic imperative of embracing an omnichannel approach and skillfully adapting to emerging platforms like TikTok Shop, offering listeners a roadmap to thrive in the competitive e-commerce landscape.Throughout the episode, Neil and Brandon dissect the multifaceted realm of Amazon FBA, dissecting e-commerce strategies, product categorization, and advertising dynamics. Delve into the intricate interplay between product quality and marketing efforts, illuminated by Neil's seasoned perspective on driving sales and fostering sustainable growth in the competitive Amazon ecosystem.Concluding the episode, Neil offers a sneak peek into his latest book, inviting you to connect with him and tap into his wealth of experience to drive your entrepreneurial journey forward. Dive into this conversation filled with actionable insights and strategic wisdom, crafted to empower you in navigating the complexities of Amazon FBA and beyond.Timestamps🚀 Introduction of Neil Twa and his Entrepreneurial Journey (00:00:02)🛒 Introduction to Amazon FBA (00:10:29)💪 Embracing Risk and Persistence (00:01:46)📉 Learning from Failures (00:03:58)🛡️ Mitigating Business Risks (00:06:22)🌱 Importance of Gradual Growth (00:07:52)📈 Leveraging TikTok Shop (00:14:41)📊 TikTok Traffic to Amazon (00:16:41)🔁 Adapting to E-commerce Shifts (00:18:26)🏷️ Exploring Amazon Product Categories (00:19:13)💡 Neil's Product Category Insights (00:19:16)📈 Expanding Product Offerings (00:19:46)🌟 Market Segmentation Strategies (00:20:27)🚀 Amazon Ads for Ranking (00:22:52)💲 Pricing Strategies and Amazon Ads Evolution (00:25:03)🎯 Target Audience and Investor Engagement (00:26:11)🔑 Prioritizing Sales on Amazon (00:29:18)📚 Neil's Book and Contact Information (00:32:54)Neil Twa:LinkedIn - https://www.linkedin.com/in/neiltwa/Voltage - https://www.voltagedm.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso welcomes Chris Moe, the founder of Cartograph, a top-tier Amazon agency specializing in CPG and DTC brands. Together, they dive deep into the world of e-commerce, uncovering valuable strategies and insights for listeners eager to excel in the digital marketplace.Chris shares his wealth of knowledge on navigating the complexities of Amazon, shedding light on the importance of product reviews, omnichannel presence, and understanding consumer behavior. From beginners to seasoned entrepreneurs, this episode offers practical advice and actionable tips for anyone looking to make waves on the Amazon platform.As the conversation unfolds, Chris offers a candid glimpse into the challenges and triumphs of agency growth and management. From building cohesive teams to nurturing client relationships and planning for future expansion, his insights resonate with entrepreneurs at every stage of their journey.This episode serves as a beacon of inspiration for those striving to succeed in the competitive world of e-commerce. With its wealth of practical wisdom and insider knowledge, it's a must-listen for anyone looking to carve out their niche and thrive in the dynamic landscape of online retail.Timestamps🎙️ Introducing Chris Moe, founder and CEO of Cartograph (00:00:29)📜 Chris's background and journey to founding Cartograph (00:00:55)🛒 Contrasts between Amazon and Shopify (00:02:40)⭐ Importance of Amazon reviews and strategies for building them (00:04:01)⚠️ Challenges and risks associated with Amazon's policies (00:07:49)🛠️ Essential services for brands launching on Amazon (00:10:04)🔄 Transitioning from Shopify to Amazon or vice versa (00:14:08)📦 Product categories that perform well on Amazon (00:15:09)🔍 Brand discovery on Amazon vs. traditional e-commerce (00:20:16)📊 Trends in consumer products on Amazon (00:21:20)🌐 Positioning of Cartograph in the agency landscape (00:22:26)🏆 Factors contributing to Cartograph's success (00:24:29)🏢 Specialization and Timing in Agency Growth (00:26:16)👥 Challenges of Building and Scaling a Team (00:27:32)📝 Importance of Process and Training (00:28:20)💼 Client Relationship Management (00:31:08)💬 Effective Communication and Setting Expectations (00:33:52)🔥 Knowing When to Fire a Client (00:37:42)📈 Future Growth Strategies for Cartograph (00:40:05)💡 Tips for Brands on Amazon (00:42:20)🔗 Connect with Chris Moe (00:49:50)Chris Moe:LinkedIn - https://www.linkedin.com/in/chrismoe1/Cartograph - https://www.gocartograph.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of D2Z, Brandon sits down with Juan Meisel, the visionary founder and CEO of GRIP, an innovative e-commerce fulfillment platform specializing in perishable goods. Discover Juan's insightful reflections from his tenure at Butcher Box and the pivotal challenges that inspired the creation of Grip, revolutionizing the landscape of e-commerce fulfillment.Brandon and Juan explore the intricate balance between transparency and focus within a team, unveiling the secrets to fostering genuine connections and propelling business growth. Juan's emphasis on transparent communication underscores the importance of aligning organizational goals while avoiding information overload, igniting a discourse on the transformative power of personal relationships in professional environments.Juan imparts invaluable wisdom for budding entrepreneurs, advocating for a customer-centric approach to product development and embracing rapid iteration cycles to fuel relentless innovation. From transparent communication to customer satisfaction-driven growth, this episode offers a treasure trove of insights for those embarking on the exhilarating journey of entrepreneurship.Timestamps🌟 Juan's Background and Butcher Box Experience (00:00:43)📦 Identifying Market Gaps for Perishable Goods (00:01:58)🔧 GRIP's Technology and Fulfillment Services (00:03:13)🚀 Dynamic Shipping Engine and Order Management (00:04:16)🌦️ Impact of Weather Events on Fulfillment (00:06:04)🛍️ Customer Experience and Reduced Shipping Costs (00:08:40)💰 ROI and Lifetime Value for E-commerce Brands (00:08:58)🔍 Challenges and Opportunities in E-commerce Attribution (00:11:07)👥 Empowering Teams and Scaling Company Culture (00:12:58)🎯 Setting Clear Goals for Team Alignment (00:16:33)🔍 Balancing Transparency and Focus (00:17:29)🤝 Importance of In-Person Interactions (00:20:09)💼 Significance of Personal Relationships in Professional Settings (00:22:23)💻 Challenges and Benefits of Remote Work (00:24:02)📈 Leveraging Customer Referrals for Business Growth (00:26:05)🌟 Providing an Exceptional Customer Experience (00:25:39)🎓 Advice for Aspiring Entrepreneurs (00:30:17)Juan Meisel:LinkedIn - https://www.linkedin.com/in/juan-camilo-meisel/Grip - https://gripshipping.com/Butcher Box - https://www.butcherbox.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode, Brandon Amoroso hosts Dean Ginsberg, founder of Winback, as they embark on an illuminating exploration of the email marketing landscape. Join both entrepreneurs as they delve into Dean's journey from agency work to founding Winback, uncovering the intricate nuances of email deliverability and entrepreneurship challenges along the way.Gain a deeper understanding of the ethical considerations and deliverability challenges associated with reactivating dormant email subscribers. Through Dean's expert analysis, distinctions between client-side and server-side tracking are clarified, shedding light on the significance of predictive pop-ups in email marketing strategies.Furthermore, Dean unveils Winback's innovative strategies for driving incremental revenue while mitigating risks through targeted approaches and meticulous deliverability monitoring. From exploring the complexities of email marketing deliverability to discussing Winback's performance-based pricing model, this episode offers a comprehensive view of the evolving digital marketing landscape.Join Brandon and Dean as they navigate the intricacies of email marketing, providing listeners with actionable insights and thought-provoking discussions on optimizing email deliverability and enhancing business performance in today's dynamic digital age.Timestamps🎙️ Introduction of Alex Back and Couch.com (00:00:02)🤝 The gap between furniture manufacturers and retailers (00:01:50)🛠️ Marketplace tech build versus buy decision (00:06:33)🐣 The chicken and egg problem in building a marketplace (00:12:45)📈 Leveraging content and SEO for organic growth (00:15:00)🪑 Creating a furniture-first advertising platform (00:17:48)💼 Couch.com's Business Model (00:18:17)🎯 Niche Marketing vs. Broad Marketing (00:20:38)🌍 The Challenge of Being Everywhere (00:21:48)📚 Lessons from Previous Business (00:25:12)📢 Focus on Marketing (00:30:02)💼 Challenges of Multiple Apps in Shopify (00:33:57)🤔 Pros and Cons of Specialization and Consolidation (00:35:27)🚀 The Potential of Shopify and Market Dominance (00:37:53)🌟 Alex's Journey to Starting Couch.com (00:38:11)🚀 Launching Couch.com - A New Opportunity (00:43:06)Dean Ginsberg:LinkedIn - https://www.linkedin.com/in/dean-ginsberg-53bb3030/Winback - https://winback.pro/Stacked - https://www.stackedco.co/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode, host Brandon Amoroso delves into the dynamic world of e-commerce with Alex Back, the founder of Couch.com. The conversation kicks off with Alex's journey, from the success of Apartments Hub to the inception of Couch.com, a platform aimed at simplifying furniture shopping in the digital age. Together, they explore the challenges faced by the furniture retail industry in its transition to the online space.Alex provides a compelling glimpse into Couch.com's mission, which involves bridging the gap between furniture manufacturers and retailers to create a tailored marketplace for users. They delve into the intricacies of building a marketplace, tackling the "chicken and egg" dilemma, and the platform's strategy of platform development and organic growth through content and SEO.The discussion takes a deep dive into marketing, examining the evolving landscape of influencer marketing and the impact of authenticity. The value of strategic partnerships, the build-versus-buy dilemma, and the future of comprehensive platforms like Shopify are also explored.Join this insightful conversation to gain invaluable insights into the e-commerce and furniture retail landscape, discovering how Couch.com aims to revolutionize the way we shop for home furnishings.Timestamps🎙️ Introduction of Alex Back and Couch.com (00:00:02)🤝 The gap between furniture manufacturers and retailers (00:01:50)🛠️ Marketplace tech build versus buy decision (00:06:33)🐣 The chicken and egg problem in building a marketplace (00:12:45)📈 Leveraging content and SEO for organic growth (00:15:00)🪑 Creating a furniture-first advertising platform (00:17:48)💼 Couch.com's Business Model (00:18:17)🎯 Niche Marketing vs. Broad Marketing (00:20:38)🌍 The Challenge of Being Everywhere (00:21:48)📚 Lessons from Previous Business (00:25:12)📢 Focus on Marketing (00:30:02)💼 Challenges of Multiple Apps in Shopify (00:33:57)🤔 Pros and Cons of Specialization and Consolidation (00:35:27)🚀 The Potential of Shopify and Market Dominance (00:37:53)🌟 Alex's Journey to Starting Couch.com (00:38:11)🚀 Launching Couch.com - A New Opportunity (00:43:06)Alex Back:LinkedIn - https://www.linkedin.com/in/alex-back-49784435/Couch.com - https://couch.com/Apt2B - https://www.apt2b.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso, engages in a compelling discussion about the world of e-commerce with Ben Sharf, the founder of Platter, a Shopify theme and app bundle. Delve into the world of e-commerce optimization from a Gen Z perspective as they discuss the challenges of app overload, consolidation, and enhancing the customer shopping experience. Discover how Platter simplifies e-commerce functionality, saving money, and boosting conversion rates.Ben Sharf shares his journey, from his college hockey days to his involvement with an early-stage COVID testing startup, and later, his experiences at Gopuff, which provided him with valuable insights into the Shopify ecosystem. The episode dives deep into several crucial e-commerce topics, including the overwhelming issue of app overload and the pressing need for consolidation within the industry.The conversation highlights the significance of optimizing the customer shopping experience and the role Platter plays in streamlining e-commerce functionality to enhance conversion rates and save money. Furthermore, the episode underscores the value of productized delivery and explores the scalability of Platter's solutions, making it an informative and engaging discussion for anyone interested in e-commerce.Throughout the episode, Brandon and Ben also touch on the concept of "bad revenue" and how Platter leverages client requests for research and development. They provide insights into the delicate balance between customer demand and a brand's vision for product development. Additionally, the episode delves into the potential pitfalls of making last-minute changes before critical shopping seasons like Black Friday and Cyber Monday, offering valuable lessons for businesses.The discussion wraps up by examining the pros and cons of headless websites in e-commerce, shedding light on when and how brands should consider adopting this approach. Overall, this episode of the D2Z Podcast offers an in-depth exploration of the e-commerce landscape, providing valuable takeaways for entrepreneurs and businesses looking to navigate the complex world of online retail.Don't miss this enlightening conversation for e-commerce enthusiasts seeking to navigate the complexities of the industry. Timestamps:🌟 Ben Sharf's background and journey to founding Platter (00:00:00)🔥 Challenges of app overload on client websites (00:02:54)💡 Debunking the myth of expensive and time-consuming storefronts (00:05:16)🌐 Market trends towards app consolidation and simplification (00:08:56)🤔 Handling pushback from new clients (00:09:52)📊 Variations in brands' pain points and opinions (00:10:14)🚀 Upcoming self-serve option for the Platter app (00:18:50)💼 Scaling the team and building processes (00:19:11)🔄 The process of scaling and team building (00:19:35)🤝 Balancing white-glove service with scalability (00:19:11)🛠️ Leveraging client requests for R&D and product improvement (00:20:37)💡 Discussing the challenges of product development and client requests (00:21:45)🗣️ The importance of listening to customer feedback in product development (00:22:15)💻 Pros and cons of headless websites in ecommerce (00:23:21)🔄 The value of incremental improvements in storefronts (00:24:04)🌐 The role of high traffic and high volume in considering headless websites (00:24:39)🧩 The complexity and challenges of managing a headless store (00:25:26)🤯 The drawbacks of managing large teams and meetings (00:26:37)🤔 The misconceptions and complexities of headless websites (00:31:54)🌐 Get in touch with Ben (00:40:10)Ben Sharf

In this episode of the D2Z Podcast, join host and Gen Z entrepreneur Brandon Amoroso as he delves into the dynamic world of e-commerce and web development with special guest Maier Bianchi, the founder of Bemeir, a digital commerce and UX design agency. Get ready to embark on a journey through the ever-evolving landscape of online commerce.Maier Bianchi shares his captivating journey into e-commerce, from early family exposure to his family's Halloween store to becoming a technology and web development expert. With years of experience across various e-commerce platforms, Maier offers unique insights into the market's evolution.Discover the shifting dynamics of e-commerce platforms, including Shopify's remarkable ascent in recent years, and how each platform caters to specific industry needs.Explore exciting e-commerce trends, like the concept of e-commerce empowerment and the significance of loyalty and membership programs in building strong customer communities.Join us for a deep dive into e-commerce's competitive landscape, future possibilities, and Maier's impactful project, 'Hearts of Commerce,' dedicated to raising awareness about congenital heart disease within the e-commerce community. Stay ahead in the ever-changing world of e-commerce and web development.Timestamps:🎙️ Introduction to Maier Bianchi and Bemeir - (00:00:00)💼 From Family Business to E-Commerce Development - (00:02:20)💻 Learning HTML, CSS, and Web Development - (00:03:07)🚀 Journey to Starting Bemeir - (00:04:33)🔄 Evolution of E-Commerce Platforms - (00:05:48)🛍️ Shopify's Dominance in the Market - (00:06:01)🔌 Importance of Integration and Scalability - (00:09:55)💲 Pricing and Negotiations with E-Commerce Platforms - (00:10:26)🚀 E-commerce Trends for 2024 - (00:13:22)🤝 Loyalty and Memberships - (00:16:14)🤝 Collaborative Commerce - (00:17:12)📦 Building Second Orders and Customer Communication - (00:18:38)🌐 Ecosystems of E-commerce Platforms - (00:22:08)🌍 Impact vs. Making Money - (00:28:18)🚀 The Future of E-commerce Platforms - (00:31:32)❤️ Hearts of Commerce Project - (00:36:17)Maier BianchiLinkedIn - https://www.linkedin.com/in/maierbianchi/Bemir - https://bemeir.com/Cryptan Labs - https://cryptanlabs.com/Hearts of Commerce - https://www.heartsofcommerce.org/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso welcomes Ryan Burrer, Principal Sales Engineer for New Products at Attentive. Together, they delve into the intriguing intersection of marketing, AI, and personalization.Ryan, a seasoned expert with over a decade of experience in the email service provider domain, unveils valuable insights into the ever-evolving marketing landscape. They explore the shift from traditional, channel-centric strategies to a more unified, customer-centric approach that meets the rising expectations of today's consumers.One key highlight of their conversation is the significance of consolidating various marketing channels into a single platform. This approach not only provides marketers with a comprehensive view of customer behavior but also empowers them to tailor communications according to individual preferences, thus enhancing the overall customer experience.Ryan and Brandon discuss how AI can automate decision-making processes, generate personalized content, and predict customer behavior. The result? A more engaging and personalized customer journey.Ryan provides valuable insights into how Attentive leverages AI to craft highly personalized and engaging email campaigns. Moreover, they peek into the future of AI in marketing, where it plays a pivotal role in guiding marketers on audience building, timing, and messaging strategies.The conversation also delves into the challenges of a post-cookie world and the need to transition to more reliable tracking methods, such as device tracking and IP-based identification.As the episode unfolds, Brandon and Ryan explore the emerging trend of marketers expanding their communication channels beyond email and SMS. They contemplate the use of platforms like physical mail and WhatsApp to engage customers effectively, providing a glimpse into the future of customer communication solutions.Tune in to this captivating episode of the D2Z Podcast to gain valuable insights into the evolving world of marketing, AI, and personalization.Timestamps:🎙️ Exploring Marketing Evolution with Ryan Burrer (00:00:00)📈 The Shifting Landscape of Marketing Channels (00:00:36)🌟 The Power of Customer-Centric Approaches (00:03:08)🎯 Precision through Personalization and Segmentation (00:04:19)🤖 Unveiling AI's Impact on Marketing (00:08:00)🚀 The Future Unleashed: AI in Marketing (00:11:50)📱 Attentive's Innovative SMS and Email Approach (00:13:11)🍪 Challenges in a Post-Cookie World (00:13:41)🔍 Towards Deterministic Tracking (00:14:06)📦 The Magic of Product Recommendation Feeds (00:15:05)📊 Trends Shaping Marketing and Customer Engagement (00:20:27)🤔 WhatsApp Limitations: Unraveling Marketing Challenges (00:25:40)🚀 Future Avenues in Marketing: What Lies Ahead (00:26:30)🌐 The Quest for a Unified Platform in Customer Communication (00:27:05)🔮 Speculating on the Future of Marketing Tools (00:28:01)🛠️ Build vs. Buy: Deciphering Decision-Making in Marketing (00:28:48)⚖️ Balancing Innovation and Customer Trust (00:34:47)Ryan BurrerLinkedIn - https://www.linkedin.com/in/ryan-burrer-60332852/Attentive - https://www.attentive.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram -

Brandon Amoroso sits down with Jess Cervellon, former VP of Customer Experience at Feastables and a fractional CMO for various eCommerce businesses.Jess Cervellon takes us on a thrilling journey through her early days at Feastables, a startup that experienced remarkable growth. She shares the excitement of launching a business, adapting strategies, and the importance of flexibility in scaling.Join us as we explore the challenges of building brand communities without a prominent figurehead and uncover strategies for engaging audiences across various platforms. Jess reveals the secrets behind creating captivating content and using gamification in email and SMS marketing.We also delve into the power of a founder's social presence and brand storytelling, emphasizing the impact of personal connections in successful brands. Discover the world of interactive emails and the intricacies of transitioning from e-commerce to retail while maintaining control over the customer journey and data.Throughout the episode, Jess and Brandon share invaluable insights on brand building, AI-generated content, and the significance of nurturing customer relationships for long-term success. Tune in to stay ahead in the ever-evolving landscape of entrepreneurship and eCommerce!Timestamps:👋 Meet Jess Cervellon and Her Background (00:00:02)🚀 Jess's Startup Journey as Employee #4 at Feastables (00:01:10)🎢 The Rollercoaster Ride of a Startup (00:01:24)🔄 Pivoting Strategies: Key to Success (00:02:06)🤹‍♂️ The Art of Adaptability in Business (00:03:26)👩‍💼 From Employee to Fractional CMO (00:06:13)📚 Balancing Specialization and Diverse Challenges (00:07:59)👥 Building a Brand Community without a Figurehead (00:11:07)🏰 Community Building Strategies: Discord & Interactive Emails (00:12:28)🗣️ Founder's Social Presence and Brand Story (00:14:40)💬 Connecting with Consumers through Founder Stories (00:15:00)🌟 "Fly by Jing" Brand Storytelling Example (00:15:20)💌 Interactive Emails and Software Tools (00:17:22)📱 The Two-Way Nature of SMS Marketing (00:18:24)🏬 Transitioning from E-commerce to Retail Challenges (00:20:16)📊 Gathering Customer Data and Brand Control (00:21:36)📜 Marketing in Regulated Industries (00:24:30)⚖️ Lawyers' Use of Chad GPT (00:25:26)🌐 Potential Impact of AI in Business (00:25:45)✍️ AI-Generated Content and Copywriting (00:26:5)🤖 Ethical Concerns about AI (00:27:23)🗣️ AI in Voice Mimicry (00:28:28)🤝 AI in Negotiation (00:29:12)🛒 AI's Influence on Customer Experience (00:32:56)📈 Challenges in Marketing Analytics (00:34:17)📊 The Need for Comprehensive Analytics Tools (00:35:23)🌐 Community Building and Brand Storytelling (00:37:55)Jess CervellonLinkedIn - https://www.linkedin.com/in/jess-cervellon/Website - https://jesscervellon.com/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso and Ben Hindman, co-founder and CMO of Peel Insights, delve into the world of retention analytics and AI-driven insights. Together, they explore the intersection of data analysis and actionable marketing strategies, providing valuable insights for businesses looking to enhance their retention efforts.Ben is a seasoned entrepreneur who takes us on a whirlwind tour of his career—from his roots in event planning to the inception of Splash, a trailblazing event marketing software, and his current role at Peel Insights.The heart of the conversation lies in Peel Insights' groundbreaking creation: Magic Dash. This AI-powered marvel is designed to be a compass for businesses, particularly those in the direct-to-consumer (DTC) arena, navigating the vast sea of data. Ben expertly navigates the complexities faced by businesses generating annual revenues between $5 million and $50 million, highlighting the hurdles they face in harnessing their data effectively.Ben and Brandon also embark on a visionary exploration of data analysis's future, with the potential to reshape the e-commerce landscape. The future? Automated recommendations and actions galore, driven by data insights. Yet, they acknowledge the yawning chasm that separates the present from this utopian vision.As we near the end of this podcast episode, Brandon and Ben naturally gravitate toward the ever-evolving landscape of e-commerce. It wouldn't be a D2Z Podcast episode without some insights into the e-commerce landscape, right?So, here's the bottom line: to thrive in today's cutthroat business arena, businesses need to master two key strategies—keeping customers engaged and diversifying marketing channels. It's the winning formula for profitability and long-term success, especially when investors are looking for both. Consider this episode your compass in this ever-evolving journey.Tune in for an enriching journey through retention analytics, AI-powered revelations, and the evolving landscape of data-driven marketing. Discover the compass to navigate the labyrinth of data and emerge as a victor in the competitive arena of business.Timestamps:🎙️ (00:00:00) Introduction and Background of Ben Hindman🚀 (00:01:47) Evolution of Peel Insights and Introduction to Magic Dash📊 (00:05:57) The Gap in Analytics Tools for Mid-Market Businesses🔍 (00:06:42) Bridging the Gap with Magic Dash🤖 (00:10:14) The Role of AI in Data Analysis🔍 (00:11:18) Trust and Clarity in Data Analysis🌟 (00:11:48) The Future of Data Analysis and Marketing Integration🔮 (00:12:26) The future of data analysis and automation🚧 (00:12:58) Gap between current capabilities and automation vision🧠 (00:13:27) Factors affecting progress: Consumer psychology and technology📲 (00:13:56) Potential for reduced importance of interfaces🌐 (00:14:08) Emerging apps automating data capture and analysis🛍️ (00:14:28) Importance of AI-driven website personalization🌐 (00:15:13) Challenges in website personalization compared to email📈 (00:15:49) Discussion on e-commerce trends and retention🔄 (00:16:12) Necessity for cross-dimensional data analysis💼 (00:17:00) The shift towards profitability and retention🔑 (00:17:30) The significance of retaining customers🌱 (00:18:39) Focus on slow, profitable growth🎯 (00:19:25) Targeting specific customer archetypes🔊 (00:26:55) The importance of resonating deeply with the audience

In this episode of the D2Z Podcast, Brandon Amoroso explores the world of eCommerce and brand building with Bryan Alston, co-founder and managing partner at Brand Castle Growth Partners. With 12 years of experience in launching and scaling eCommerce startups, Bryan shares valuable insights into successful brand development. He emphasizes the shift towards prioritizing customer relationships over platform optimization and the growing importance of personalized marketing.The conversation delves into budget allocation for top-of-funnel marketing efforts, with Bryan highlighting the significance of understanding your customer base and tailoring strategies accordingly. They discuss the evolving eCommerce landscape, the impact of privacy updates on attribution, and the resurgence of physical retail stores.Bryan also offers tips for brands preparing for 2024, including exploring Reddit as an advertising channel and considering alternative channels for brick-and-mortar expansion. The discussion touches on the importance of starting locally, building a community, and pursuing slow and sustainable growth over "growth at all costs."Tune in for a wealth of knowledge on growing and scaling your business, Gen Z style, and gain insights into the changing dynamics of the eCommerce industry.Timestamps:🎙️ 00:00:36 - Introduction and Background of Bryan Alston (00:00:00)⚠️ 00:07:03 - Pitfalls in Growing and Scaling Brands🤝 00:09:26 - Prioritizing Customer Relationships Over Platform Optimization🏢 00:11:57 - The Role of E-commerce in Brick-and-Mortar Success🌐 00:12:54 - Benefits of Having an Online Community📊 00:13:58 - Leveraging E-commerce for Data and Insights🚶‍♂️ 00:15:04 - Driving Foot Traffic to In-Store Products💰 00:15:22 - Budget Allocation for Top-of-Funnel Marketing📊 00:15:55 - Understanding Customer Demographics👥 00:17:40 - Targeting Key Influencers🔄 00:23:25 - Shifting E-commerce Landscape🔄 00:24:18 - Focus on Customer Retention💼 00:26:20 - Marketing as a Revenue-Generating Channel📅 00:29:52 - Preparing for 2024🌐 00:30:20 - Exploring Reddit as a Potential Advertising Channel🏢 00:31:43 - Considering Alternative Channels for Brick-and-Mortar Expansion🏘️ 00:36:27 - Starting Locally and Building a Community🌱 00:37:02 - Slow and Sustainable Growth Versus "Growth at All Costs"💼 00:39:50 - The Importance of Proper Capital Structure📉 00:41:37 - Investments Driven by Hype and Their Consequences🎤 00:42:21 - Conclusion and Where to Find Bryan OnlineBryan AlstonLinkedIn - https://www.linkedin.com/in/bralston/Website - https://www.brandcastle.co/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

In this episode of The D2Z Podcast, Gen-Z entrepreneur Brandon Amoroso engages in a captivating conversation with Richard Robert, a seasoned #marketing expert with over a decade of diverse industry experience. Rich unravels the intricate world of #fieldmarketing, stressing the paramount importance of collaboration with sales and customer success. Together, they explore effective ways to quantify return on investment (#ROI) and unveil a spectrum of event marketing strategies, ranging from intimate gatherings to grand conferences. The episode also casts a spotlight on Rich's forthcoming Art Basel event in Miami and delves into the dynamics of Account-Based Marketing (ABM). With Rich's invaluable insights, listeners gain a comprehensive understanding of field marketing strategies tailored to businesses of all sizes and industries.Timestamps:🎙️ Introduction and Background of Richard Robert (00:00:02)📊 Explaining Field Marketing (00:01:27)💡 Quantifying ROI in Field Marketing (00:02:30)🤝 Collaboration with Sales and Customer Success (00:03:57)🎉 Event Marketing Preferences (00:05:00)🌟 Exciting Upcoming Event: Art Basel (00:09:13)🎯 Account-Based Marketing (ABM) Explanation (00:11:30)📋 Event Planning and Checklists (00:12:47)📈 Lead Generation and Account Mapping (00:14:29)🔌 Technology's Role in Field Marketing (00:15:45)🏢 Preferences for Small vs. Large Companies (00:18:11)🚀 Advantages of Working with Established Brands (00:19:27)🤖 Humanizing Field Marketing Approaches (00:23:59)💎 Providing Value to Event Attendees (00:25:47)⏰ Consider Timing and Logistics (00:26:09)🚗 Traffic and Transportation Challenges (00:26:38)🌟 Enhancing Attendee Experience (00:27:29)🤝 Closing remarks (00:29:59)Richard RobertLinkedInBrandon Amoroso:LinkedInWeb - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon

Join Brandon Amoroso and Jared Mintzlaff in this enlightening episode as they explore the world of loyalty programs and customer engagement. Discover the frustrations of generic loyalty initiatives and the need for tailored programs that nurture genuine customer retention. Gain insights into measuring program success, crafting unique loyalty experiences, and the importance of building authentic connections with customers. Learn about key metrics for program evaluation and the optimal timing for program implementation. Whether you're an e-commerce enthusiast or a business owner, this episode offers strategic advice to elevate your customer engagement and loyalty strategies. Don't miss their practical tips for preparing your brand for Black Friday and Cyber Monday. Jared MintzlaffLinkedIn - https://www.linkedin.com/in/jaredmintzlaff/Nifty Bridge - https://www.niftybridge.io/Brandon Amoroso:LinkedIn - https://www.linkedin.com/in/brandonamoroso/Web - https://brandonamoroso.com/Instagram - https://www.instagram.com/bamoroso11/X - https://twitter.com/AmorosoBrandon