In this episode of Station Bizz, we're diving deep into the ever-evolving world of marketing. Today, we're thrilled to explore the game-changing concept of 'Emotional Marketing.' In our fast-paced digital age, marketing has transformed beyond products and prices; it's about forging genuine connections, igniting emotions, and making a lasting impact. Join us as we unravel the psychology behind emotional marketing, share real success stories, uncover the latest trends, and equip ourselves with tools to create truly resonant campaigns. Our guest today, the award-winning marketing leader Bhuvana Subramanyan, with over 27 years of experience, believes the best marketing strategy is care. She's not just a marketer but a mentor, environmentalist, and advocate for women's empowerment. Let's explore the magic that unfolds when marketing meets emotions.

From Silicon Valley to bustling tech hubs around the globe, the startup ecosystem has become a hotbed of innovation, disruption, and boundless potential. And while the startup world is quite often associated with male dominance, today we shine a spotlight on how women are carving their path to success, defying stereotypes, and navigating their way through multiple challenges. Joining us in this episode today is Madhura Dasgupta Sinha, the CEO and founder of Aspire for HER which motivates young women to enter and stay in the workforce. Prior to starting her dream project Aspire for Her she has been a banker for 25 years holding multiple leadership roles. Stories of her inspiring work have been covered widely by CNBC, NDTV, BBC, The Times of India and many more.  In today’s episode We'll be diving deep into the experiences, success stories, and challenges faced by women as they navigate the complex web of entrepreneurship. We will also learn from Madhura about the unique perspectives, skills, and insights they bring to the table, and how they're shaping not only their businesses but also the startup culture at large.We'll also delve into the broader implications of gender diversity in the startup ecosystem and the steps being taken to level the playing field for aspiring women entrepreneurs.So, whether you're an aspiring founder, an industry professional, or simply someone intrigued by the world of startups, this episode is for you

In this episode we are going to talk about two very important forms of guidance and support, where we'll be diving deep into the fundamentals of Coaching and mentoring, discussing the benefits, challenges, and best practices of these essential skills. Coaching and Mentoring are essential components of personal and professional development, as they allow people to gain new insights, skills, and perspectives from experienced individuals.Whether you're an aspiring mentor, someone seeking guidance to enhance their personal growth, or a leader looking to cultivate a more effective team, this episode is for you. Join us as we explore the best practices, techniques, and strategies for mentoring as well as coaching, and hear from an expert in this field as he shares his knowledge and experiences.So listen to this  episode where we discuss this topic with  Mr Sanjeeb Lahiri, Chief Human Resource Officer of GRP Limited and also a certified coach. Sanjeeb has also been recently featured in India’s top 100 Great People Managers 2023  and do let us know your thoughts on this.

Assessing a candidate's soft skills, such as communication, teamwork, and leadership, presents a common challenge for organizations. While these skills are essential for success in any role, they can be difficult to evaluate during a brief interview. Despite the adoption of new technologies and tools in recent years to simplify the hiring process, identifying the most exceptional candidates from a pool of applicants remains a challenge.Joining us to discuss this topic is Mr. Manan Sharma, the Director and Country Head of Human Resources and Administration at Blaize India. Mr. Sharma is a seasoned HR professional with extensive experience in managing HR, providing leadership counseling, making strategic human capital decisions, implementing performance management processes, and more. He is also an internationally certified psychometric testing professional.

The episode discusses: The ideal way for organizations to tackle optimization and downsizing processes during the entire layoffs cycle and approaches that can help organizations minimize the impact on their brands and also help them to maintain trust?The measures and strategies the recruitment teams should have in place to effectively and sensitively engage with these individuals during the recruitment process. To what extent can larger organizations contribute to the process of helping laid off individuals regain their footing and rebuild their confidence post this period of turmoil? Evaluation process during the new hiring cycle! How can businesses be fair and ease things out for the candidates who have already been through tremendous turmoils. In what ways can companies strike a balance between the short-term advantages of downsizing and considering the potential long-term consequences on their brand reputation?Hear Mr Sudeep Kumar Sen, VP, HR, Gi Group India, discussing this and more at length!

What are the "untold costs" apart from the initial financial benefits that businesses should take into account before making the decision of laying off employees? Hear what  SVP Advanced Materials, Aditya Birla, Mr. Ravi Mishra, and Blaize India's Director and Country Head HR and Admin, Mr. Manan Sharma’s take on this!