The Hard Corps Marketing Show

Casey Cheshire

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there. This podcast is your front-row seat to engaging discussions, revealing insights, and unconventional marketing tactics. Each episode is a journey into the intersection of military precision and marketing mastery. Tune in every week for mind-blowing takeaways that will transform your approach to marketing. read less

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Are BEST Practices Actually WORST Practices? ft. Jacki Leahy | Hard Corps Marketing Show | Ep. # 386

Are BEST Practices Actually WORST Practices? ft. Jacki Leahy | Hard Corps Marketing Show | Ep. # 386

Ever wondered about the magic behind marketing success? 🎩✨In this episode, I’m joined by the incredible Jacki Leahy, a trailblazing marketing leader and the founder of Activate the Magic. Jacki’s track record speaks for itself—she’s transformed businesses with innovative, forward-thinking strategies. But today, we’re diving into something controversial: why traditional 'best practices' in marketing are quickly becoming obsolete.Jacki argues that as the marketing landscape evolves faster than ever, relying on outdated methods just doesn’t cut it anymore. Instead, she champions a shift towards systems thinking and an aggressive, curiosity-driven approach. We talk about why cold outbound tactics are no longer working, and Jackie shares some creative, fresh strategies for tackling today’s marketing challenges.Throughout the conversation, Jacki offers a ton of actionable advice on how to adapt to the ever-changing marketing world, solve immediate constraints, and keep pushing the boundaries of innovation. This episode is packed with insights, personal stories, and a good dose of humor. If you're looking to rethink your marketing approach and stay ahead of the curve, this one’s for you!Connect with Jacki:LinkedIn: https://www.linkedin.com/in/jackileahy/Website: https://activatethemagic.com/Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Episodes

Are BEST Practices Actually WORST Practices? ft. Jacki Leahy | Hard Corps Marketing Show | Ep. # 386

Are BEST Practices Actually WORST Practices? ft. Jacki Leahy | Hard Corps Marketing Show | Ep. # 386

Ever wondered about the magic behind marketing success? 🎩✨In this episode, I’m joined by the incredible Jacki Leahy, a trailblazing marketing leader and the founder of Activate the Magic. Jacki’s track record speaks for itself—she’s transformed businesses with innovative, forward-thinking strategies. But today, we’re diving into something controversial: why traditional 'best practices' in marketing are quickly becoming obsolete.Jacki argues that as the marketing landscape evolves faster than ever, relying on outdated methods just doesn’t cut it anymore. Instead, she champions a shift towards systems thinking and an aggressive, curiosity-driven approach. We talk about why cold outbound tactics are no longer working, and Jackie shares some creative, fresh strategies for tackling today’s marketing challenges.Throughout the conversation, Jacki offers a ton of actionable advice on how to adapt to the ever-changing marketing world, solve immediate constraints, and keep pushing the boundaries of innovation. This episode is packed with insights, personal stories, and a good dose of humor. If you're looking to rethink your marketing approach and stay ahead of the curve, this one’s for you!Connect with Jacki:LinkedIn: https://www.linkedin.com/in/jackileahy/Website: https://activatethemagic.com/Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Is Your Marketing Strategy STUCK in the PAST? ft. Gina Spero | Hard Corps Marketing Show | Ep. # 385

Is Your Marketing Strategy STUCK in the PAST? ft. Gina Spero | Hard Corps Marketing Show | Ep. # 385

How is B2B marketing shifting from MQLs to total account engagement, and what strategies can marketers use to stay ahead? In this episode of the Hard Corps Marketing Show, Gina Spero, Head of Growth Marketing at Archive360, dives deep into the changing world of B2B enterprise sales and marketing. Gone are the days of relying solely on traditional metrics like MQLs—today, it’s all about total account engagement. Gina shares actionable strategies for marketers to stay ahead of the curve, from team-based approaches and strategic segmentation to the power of personalization and interpreting intent signals.With a mix of real-world examples, a dash of humor, and insights into the non-linear buying journey, Gina helps marketers rethink how they connect with prospects and customers. She also offers practical tips on leveraging marketing tools, aligning sales and marketing teams, and much more!Plus, get to know Gina a bit better as she shares some personal anecdotes—like her passion for skydiving—making this conversation both informative and engaging.Don’t miss out on this must-watch episode to level up your marketing game!Connect with Gina:LinkedIn: https://www.linkedin.com/in/gina-spero/Website: https://www.archive360.com/Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

What's REALLY Hindering Your Sales Success? ft. Kevin McCann | Hard Corps Marketing Show | Ep. # 384

What's REALLY Hindering Your Sales Success? ft. Kevin McCann | Hard Corps Marketing Show | Ep. # 384

Think hiring more salespeople will solve your revenue problems? Think again! What really drives growth? In this must-watch episode of the Hard Corps Marketing Show, I sit down with Kevin McCann, President and CEO of Executive Strategy Group, to uncover powerful revenue growth strategies! 🚀We challenge the common misconception that hiring more salespeople is the solution to revenue challenges. Instead, Kevin shares expert insights on optimizing sales processes, aligning marketing and sales teams, and equipping sales reps with the right tools for success. 📊Discover how tracking key performance indicators can transform your business. With his extensive experience, Kevin offers practical steps to increase revenue, reduce expenses, and mitigate risk. 💡Join us for an engaging conversation filled with actionable strategies and valuable lessons from Kevin's entrepreneurial journey and consulting expertise. Don't miss out—hit that subscribe button and turn on notifications for more insightful content! 🔔✨Connect with Kevin:LinkedIn: https://www.linkedin.com/in/kevinamccann/Website: https://executivestrategygroup.com/Email: kmccann@execstratgroup.comWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

The SCARIEST Part of Marketing 👻 ft. Kathy Guzmán Galloway | Hard Corps Marketing Show | Ep. # 383

The SCARIEST Part of Marketing 👻 ft. Kathy Guzmán Galloway | Hard Corps Marketing Show | Ep. # 383

Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning? 👻 This week, I had a frightening conversation with Kathy Guzmán Galloway about some eerie subjects: identifying the right audience, the risks of broad targeting, and effective brand positioning. Tune in to the latest episode of the Hard Corps Marketing Show for insights that will keep your marketing strategy from going bump in the night! Kathy is the CEO and Head Wizard at The Clarity Wizard, bringing over 20 years of CPG expertise to the table. ✨ With experience across more than 30 product categories, she’s a master in Brand Positioning, Brand Purpose, and Innovation. Join us to explore her magical insights this Halloween season! 🎃Connect with Kathy:LinkedIn: https://www.linkedin.com/in/kathygalloway/ Website: https://www.theclaritywizard.com/ Instagram: https://www.instagram.com/yes_kg_is_me/ Shoutouts:Balloon Water: https://balloonwater.com/ Dr. Bonnie Wilder: https://www.runningtheextramiles.com/aboutWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How to CRUSH Your Next Big Goal ft. Steven Pivnik | Hard Corps Marketing Show | Ep. # 382

How to CRUSH Your Next Big Goal ft. Steven Pivnik | Hard Corps Marketing Show | Ep. # 382

What key strategies can turn dreams into reality, even when the odds are stacked against you? In this exciting episode of the Hard Corps Marketing Show, I’m thrilled to chat with Steven Pivnik, an incredibly inspiring entrepreneur and athlete. Steven shares his remarkable journey—from being an immigrant and college dropout to completing an astonishing 17 Ironman triathlons and building a successful global tech business.We explore the power of visualization and how it has played a pivotal role in his life, along with the importance of tracking key metrics to drive progress. Steven also emphasizes the critical impact of perseverance and mentorship on his path to success.Throughout our conversation, he offers practical insights on setting and achieving ambitious goals, drawing from his own experiences and his passion for helping others succeed. So, if you’re looking for motivation and actionable advice to transform your big dreams into reality, you won’t want to miss this episode! Tune in and get inspired! 💡Connect with Steven:LinkedIn: https://www.linkedin.com/in/stevenpivnik/Website: https://stevenpivnik.com/Instagram: https://www.instagram.com/steven.pivnik/Book: https://www.amazon.com/Built-Finish-Distance-Business-Life/dp/B0CB9HWSGW Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Are AI Tools FAILING Marketers?? ft. Christopher Antonopoulos | Hard Corps Marketing Show | Ep. #381

Are AI Tools FAILING Marketers?? ft. Christopher Antonopoulos | Hard Corps Marketing Show | Ep. #381

Is AI really a waste of money for marketers? 🤔 What are the hidden costs and challenges of deploying AI in marketing, and how can businesses balance automation with human engagement effectively? In this episode, I chat with expert Christopher Antonopoulos about the hidden costs and challenges of using AI in marketing. He dives into the common pitfalls businesses face—like data accuracy issues and misclassifying customers—while highlighting how AI can enhance sales and competitive intelligence.We also explore the balance between automation and the human touch, discussing how to integrate AI into our daily tasks without losing creativity. Join us for some thought-provoking insights and practical strategies for harnessing AI's potential effectively.Connect with Christopher:LinkedIn: https://www.linkedin.com/in/cantonopoulos/Email: christopher@measuredresults.comWebsite: http://www.measuredresultsmarketing.com/Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Following Marketing Trends Is A HUGE MISTAKE ft Mariah Parsons | Hard Corps Marketing Show | Ep #380

Following Marketing Trends Is A HUGE MISTAKE ft Mariah Parsons | Hard Corps Marketing Show | Ep #380

Are you missing out on game-changing marketing strategies by sticking to one-size-fits-all solutions? In this episode of the Hard Corps Marketing Show, I chat with Mariah Parsons, the Head of Marketing at Malomo and host of the Retention Chronicles Podcast. We discuss engaging event marketing strategies and the importance of balancing online and offline interactions, providing fresh insights for today’s marketers.Mariah shares her journey from neuroscience to marketing and how she brings creativity to her role at Malomo. She also offers practical tips, like how she created a successful design contest webinar, and shares advice on tackling imposter syndrome. We explore the challenges and misconceptions in marketing, especially the idea that one-size-fits-all strategies really work. Connect with Mariah:LinkedIn: https://www.linkedin.com/in/mariahparsons/ Website: http://gomalomo.comRetention Chronicles Podcast: https://www.retentionchroniclespodcast.com Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Is AI Stealing Our Jobs? 🤖 ft. Caroline Dunn | Hard Corps Marketing Show | Ep. # 379

Is AI Stealing Our Jobs? 🤖 ft. Caroline Dunn | Hard Corps Marketing Show | Ep. # 379

Are robots really going to take over the world and steal our jobs? 🤖 I had an electric discussion with Caroline Dunn about some shocking topics: AI myths, retooling for marketers, and embracing technology as the great equalizer.Caroline is the Vice President of Marketing at Wahsega and holds two degrees in electrical engineering, plus she has an impressive 37,000 YouTube subscribers! 🚀 In this episode, Caroline emphasizes the importance of staying curious and leveraging platforms like YouTube for learning and personal growth. Alongside marketing discussions, she narrates her journey from a technical background in engineering to becoming a prominent figure in marketing and social media, advocating for equity and opportunities for women in tech. Tune in to the latest episode of the Hardcore Marketing Show to spark your curiosity and shatter misconceptions!Connect with Caroline:LinkedIn: https://www.linkedin.com/in/carolinedunn/YouTube: https://www.youtube.com/@caroline/Website: https://carolinedunn.org/Shoutouts:ChatGPT: https://openai.com/chatgpt/PEAK Community: https://www.peak.community/Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Is Attribution A Total Waste? ft. Anne Murlowski | Hard Corps Marketing Show | Ep. # 378

Is Attribution A Total Waste? ft. Anne Murlowski | Hard Corps Marketing Show | Ep. # 378

What game-changing insights about revenue attribution and AI are reshaping the future of data-driven marketing? In this episode of the Hardcore Marketing Show, I sit down with Anne Murlowski, an inspirational marketing leader and VP of Marketing at Terminus. With over 15 years of experience as a full-stack marketer, Anne shares her invaluable perspectives on revenue attribution, data-driven marketing, and the disruptive potential of AI.Together we explore the ins and outs of revenue attribution, discussing its value and the challenges it can bring to marketing teams. Anne highlights the importance of a holistic view and great content over just chasing metrics. She also delves into AI's growing role in marketing, looking at how it can enhance content creation and personalization while reminding us not to rely too heavily on AI-generated content. If you're interested in the evolving landscape of marketing and the impact of AI, this episode is the episode for you!Connect with Anne:LinkedIn: https://www.linkedin.com/in/annemurlowski/Website: https://terminus.com/Shoutouts:Terminus Resource Hub: https://resources.terminus.com/l/resourcesWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/1oVwec9lxgg Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Does Remote Work Foster Creativity? - Val Riley - Hard Corps Marketing Show - Episode # 377

Does Remote Work Foster Creativity? - Val Riley - Hard Corps Marketing Show - Episode # 377

Today’s guest is an incredible SaaS marketing leader. She has over twenty years of marketing experience, introducing Val Riley, VP of Marketing & Strategy at Insightly. She joins Casey today to discuss how to foster creativity, why remote work might actually be better, and the importance of creating a space for all voices. Connect with Val:Val’s LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/ Insightly Website: https://www.insightly.com/ Val’s Blog: https://thedecafmarketer.com/ Shoutouts:Closing Time Podcast: https://www.insightly.com/closing-time/ Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/H8nNegM-yEU Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Unmasking the Truth in Marketing Spend - Laurie Barkman - Hard Corps Marketing Show - Episode # 376

Unmasking the Truth in Marketing Spend - Laurie Barkman - Hard Corps Marketing Show - Episode # 376

Today’s guest is someone that can do it all. They are a marketing executive turned entrepreneur. Introducing Laurie Barkman, Founder of The Business Transition Sherpa. She joins Casey to discuss career transitions, key strategic focus areas, and the real impact of your marketing budget.Connect with Laurie:LinkedIn: https://www.linkedin.com/in/lauriebarkman The Business Transition Sherpa Website: https://thebusinesstransitionsherpa.com Laurie Barkman’s Linktree: https://linktr.ee/businesstransitionsherpa The Succession Stories Podcast: https://thebusinesstransitionsherpa.com/succession-stories-podcast Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/VqSWYD-fuQE Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

The Science of B2B Marketing - Sol Weinreich - Hard Corps Marketing Show - Episode #375

The Science of B2B Marketing - Sol Weinreich - Hard Corps Marketing Show - Episode #375

Today’s guest is a Go to Market thinker & strategist. He has a decade of success driving growth, revenue, and strategic operations for tech companies, including B2B SaaS, martech, and edtech. Introducing Sol Weinreich, the GTM Advisor at Scale Venture Partners. They join Casey today to discuss the role of data in sales and marketing, the importance of communication, and Incrementality. Connect with Sol:LinkedIn: https://www.linkedin.com/in/solweinreich Company website: https://www.salesimpact.io Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/_JCsv-xzyd8Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Navigating Personal Bias - Stevie Kuenn - Hard Corps Marketing Show - Episode #374

Navigating Personal Bias - Stevie Kuenn - Hard Corps Marketing Show - Episode #374

Today’s guest is an accomplished marketing specialist and trailblazer in the field. She is a seasoned marketing executive, with decades of experience in B2B, B2C, and nonprofit Introducing Stevie Kuenn, the Senior Director, Content & Partnerships at Challenger. They join Casey today to discuss personal biases, storytelling, and the importance of being open to new opportunities. Connect with Stevie:LinkedIn: https://www.linkedin.com/in/steviekuenn Company Website: https://challengerinc.com Shoutouts:Where Men Win Glory - Jon Krakauer Julia KnaussAmy SchusterDan FutrellAlli Manning Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/-xx1Ip4uBSwHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

The Importance of Brand in B2B - Chip House - Hard Corps Marketing Show - Episode #373

Today’s guest is an experienced executive, speaker, and growth leader. He has over 25 years of experience leading marketing and customer success teams in the fast-paced world of B2B SaaS companies. Introducing Chip House, the CMO at Insightly CRM. He joins Casey today to discuss the myth that brand doesn't matter in B2B marketing, the significance of storytelling and customer success stories, and the challenges of migrating to new CRM systems. Connect with Chip House:LinkedIn: https://www.linkedin.com/in/chiphouse Company Website: https://www.insightly.com Closing Time Podcast: https://open.spotify.com/show/09DeQr39jAwCuXv1chF2gq?si=d406e2b77e3147c4 Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/ktgye5IVWYQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

The Power of Thought Leadership - Ryan Klee - Hard Corps Marketing Show - Episode # 372

The Power of Thought Leadership - Ryan Klee - Hard Corps Marketing Show - Episode # 372

Today’s guest is a thought leader and brand growth specialist. He is an expert in PR, media, and content strategy. Introducing Ryan Klee, the Co-Founder of Rootstock. He joins Casey today to discuss strategic insights, the importance of authenticity, and sharing consistent content. Connect with Ryan:LinkedIn: https://www.linkedin.com/in/ryan-klee Rootstock Website: https://rootstock.agency Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/HUx69HIXtvcHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

SEO is Overhyped - John Miller - Hard Corps Marketing Show - Episode # 371

SEO is Overhyped - John Miller - Hard Corps Marketing Show - Episode # 371

Today’s guest is an entrepreneur marketing leader, a sports radio pro and author of “Playing It Safe Sucks: A manifesto for courageous marketing.” Introducing John Miller, the President and Founder of Scribewise. They join Casey today to discuss why SEO is not how B2B consumers are finding companies today. John mentions the importance of having a human being at the forefront of AI generated content to ensure it’s suitable for human consumption. John also highlights how companies can get consumed by statistics, causing them to overlook the importance of fostering relationships, which ultimately drives more business.Connect with John Miller:LinkedIn: https://www.linkedin.com/in/johnmillerscribewise/ Website: https://scribewise.com/newsletter Twitter: ScribeMiller - John MillerBook Link: https://www.amazon.com/Playing-Safe-Sucks-manifesto-courageous/dp/B0C9SNDTHX Shoutouts:Ian Eagle Mike TiricoWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/jc__mBeSEhkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

LinkedIn Isn’t So Cringe Afterall - Tara Robertson - Hard Corps Marketing Show - Episode # 370

LinkedIn Isn’t So Cringe Afterall - Tara Robertson - Hard Corps Marketing Show - Episode # 370

Today’s guest is a thought leader with over a decade of marketing experience. They have a knack for all things including creating compelling marketing campaigns, and engaging content. Introducing Tara Robertson, the head of DemandGen at Chili Piper. They join Casey today to discuss how email lead nurturing is something companies are underutilizing. Tara also mentions LinkedIn’s thought leader ads and how they can be personalized. AI isn’t something people should fear, instead they should use it to save themselves time. Connect with Tara Robertson:LinkedIn: https://www.linkedin.com/in/taraarobertson/ Website: https://www.chilipiper.com/ Twitter: https://twitter.com/taraarobertson Shoutouts:Alina (Chili Piper Co-Founder) https://www.linkedin.com/in/alinav/ Kaylee Edmundson (Previous Head of Chili Piper) https://www.linkedin.com/in/kaylee-edmondson/ Ways to Tune In:Apple PodcastsAmazon Music/AudibleSpotifyStitcherGoogle PodcastsYouTubeHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Behind the Scenes of B2G Marketing - Sarah Kim - Hard Corps Marketing Show - Episode #369

Behind the Scenes of B2G Marketing - Sarah Kim - Hard Corps Marketing Show - Episode #369

Today’s guest is a proven expert in B2G marketing. She is an award winning thought leader with decades of marketing experience. Introducing Sarah Kim, the Chief Marketing Officer at Iron Bow Technologies. She joined Casey today to discuss the emotional intelligence (EQ) lense, B2G strategies, and educating the customer. Connect with Sarah:LinkedIn: https://www.linkedin.com/in/sarahckim Website: https://ironbow.com Shoutouts:Ironbow: Where IT Innovation Comes Together Machiavelli for Women - Stacy Vanek SmithWays to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/4NyWFZcgofwHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Mastering Dual Motion Strategy - Julie Geller - Hard Corps Marketing Show - Episode # 368

Mastering Dual Motion Strategy - Julie Geller - Hard Corps Marketing Show - Episode # 368

In this episode, Julie Geller, Principal Research Director at Info-Tech Research Group and Principal at Geller Strategic, joins the show to discuss B2B marketing strategies. Julie shares her extensive experience in ABM, GTM, and customer insights. They delve into the integration of PLG and ABM motions, the importance of a proper ICP, and strategies for running effective, granular marketing campaigns. Julie introduces her ALIGN framework, which encompasses Account-led prioritization, Leadership identification, ICP-centric intelligence, Goal-oriented personalization, and Non-linear engagement. Casey and Julie also discuss the value of human behavior insights in marketing, the evolving role of technology, and the need for continuous engagement with target audiences.Connect with Julie Geller LinkedIn:"Julie Geller" | Search | LinkedIn Website: Information Technology Research & IT Advisory Company | Info-Tech Research Group (infotech.com)Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/0VTUnKpKSWU Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Rethinking Leads - Amy Winner - Hard Corps Marketing Show - Episode # 367

Rethinking Leads - Amy Winner - Hard Corps Marketing Show - Episode # 367

Our special guest today is Amy Winner, Co-Founder and Head Of Strategy & Development at Wheels Up Collective. In this episode, she busts the myth that leads can magically appear in a marketing funnel without substantial effort. Amy stresses the crucial aspects of nurturing, educating, and establishing realistic client expectations, especially within the realm of early-stage tech startups. She also highlights the risks associated with excessive reliance on automation before comprehending data nuances and customer paths. Furthermore, she explains tactics for successful lead generation, the significance of building personal relationships, and the changing landscape of AI's role in marketing.Connect with Amy WinnerLinkedIn: https://www.linkedin.com/in/amywinner Website: https://www.wheelsupcollective.com/ Instagram: https://www.instagram.com/wheelsupcollective/ Facebook: https://www.facebook.com/wheelsupcollective Twitter; https://twitter.com/wheelsupnow Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/ej1X2WKgefE Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/