The M Word - Marketing, Meaning + What Matters

Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as it prioritizes output over well-being and personal fulfillment.  In this latest episode of The M Word, Bianca Aiono, a coach specializing in business [...] Read More The post Episode 56: Finding Harmony in Business with Bianca Aiono first appeared on Arlington Strategy.

There’s nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went viral overnight, all while overcoming significant personal challenges. Alicia shares her [...] Read More The post Episode 55: Navigating Resilience and Authenticity in Business with Alicia Boateng first appeared on Arlington Strategy.

In the fast-paced world of entrepreneurship, how can business owners effectively navigate the complexities of marketing and brand management? In this episode of The M Word, Jennifer chats with Rachel Oslund, Certified Master Home Inspector and Managing Partner of LodeStar Inspection Services. They discuss the challenges and rewards of running a business, and Rachel shares [...] Read More The post Episode 54: Entrepreneurship in a Competitive Male-Dominated Industry, with Rachel Oslund first appeared on Arlington Strategy.

Ever thought about how thought leadership shapes the path to innovation? Join Jennifer as she chats with Christopher Fox, the creator behind Ideas-Led Growth, to uncover how deep thinking and strategic communication can transform ideas into impactful solutions. In this episode of The M Word, Christopher talks with Jennifer about the real deal behind thought [...] Read More The post Episode 53: Diving into Thought Leadership and Innovation with Christopher Fox first appeared on Arlington Strategy.

Have you ever felt like you’re just one mistake away from being “found out” at work or in life? That nagging doubt that you’re not as capable as others think you are has a name: imposter syndrome. In this episode, Jennifer is joined by Hannah Balliet of Ugly Mug Marketing to discuss the evolution of [...] Read More The post Episode 52: Letting Go of Imposter Syndrome with Hannah Balliet first appeared on Arlington Strategy.

“Your greatest progress and growth is on the other side of whatever it is you’re avoiding.” Kimberly Spencer is an accomplished entrepreneur, high performance coach, and founder of Crown Yourself. Kimberly brings energy and authenticity to this episode of The M Word. She offers a thought-provoking exploration of success, authenticity, and the power of vulnerability.  [...] Read More The post Episode 51: Kimberly Spencer: Crown Yourself! first appeared on Arlington Strategy.

“Any entrepreneur that starts a business has to have – me included – a touch of narcissism, if not a good dose of it.” In the world of business, achieving growth requires more than just expanding locations or launching new ventures. It’s a journey that involves facing challenges, learning lessons, and personal evolution. Roger Martin [...] Read More The post Episode 50: Roger Martin: Success and the Narcissism of Entrepreneurship first appeared on Arlington Strategy.

“I take 30 seconds every day to contemplate, ‘what am I potentially wrong about today?’” Kurt Uhlir is a sought-after marketing leader who’s been called the “king of scaling”. He has built and run growth for early-stage companies as well as those over $500M in annual revenue and assembled teams across six continents.  Kurt shares [...] Read More The post Episode 49: Kurt Uhlir: Failure, Leadership, and Growth first appeared on Arlington Strategy.

“So did I fail? Maybe. But, maybe not.” Kim and Jennifer embark on a heartfelt and vulnerable conversation about the highs and lows of running a small business on this episode of The M Word. They peel back the layers of entrepreneurship, revealing the raw emotions and challenges that often are hidden. Kim shares her [...] Read More The post Episode 48: Kim Fredrich: Pivoting in Pursuit of Personal Fulfillment first appeared on Arlington Strategy.

“For me, it’s not about balancing my life and my work. It’s how do I bring my life to my work? So, it’s much more of an integration to me than a balance.” Miriam Ortiz y Pino is an accomplished professional organizer, simplicity expert, and money breakthrough business coach. On this episode of The M [...] Read More The post Episode 47: Miriam Ortiz y Pino: Organizing is Letting Go and finding Clarity first appeared on Arlington Strategy.

“I’m just gonna do this myself. I’ve been doing this since the beginning of this industry’s existence.” Meet Katie Stoller, an influencer marketing pioneer with a diverse background in PR and corporate communications.  In 2023, she launched influencerinsiderguide.com, a resource hub for professionals navigating the complex world of influencer marketing. Jennifer and Katie discuss entrepreneurship, [...] Read More The post Episode 46: Katie Stoller first appeared on Arlington Strategy.

“If you’re not going to be afraid, the sky’s the limit.” From British morning show television producer to Northern Virginia-based production company entrepreneur, meet Helen Saks. Helen Saks is the CEO and Creative Director of Striking Media, a production company that creates visual content for corporate clients, non-profits, and schools. In this episode of The [...] Read More The post Episode 45: Helen Saks first appeared on Arlington Strategy.

“I had four kids at home, I had a family, I had a life, I had things that I wanted to do, people I wanted to spend time with, and I needed to figure out a way to get out of my own way.” Meet Chad Hackmann, a direct yet easygoing business owner and family [...] Read More The post Episode 44: Chad Hackmann first appeared on Arlington Strategy.

In the first episode of 2024, Jennifer takes you on a journey through the evolution of the podcast over the past three years. It all began with a focus on tactical marketing discussions, but gradually shifted towards deeper explorations of branding and the human experience behind it all. With each passing season, the conversations became [...] Read More The post Episode 43: Jennifer Mulchandani Talks About Sh*t That Matters first appeared on Arlington Strategy.

Super Bowl 58 – America’s premier sporting event. From the excitement of the game to the camaraderie of watching with friends and family, there’s something for everyone to enjoy. But let’s not forget about the commercials! The Super Bowl brings together people from all walks of life, not just for the game itself, but also [...] Read More The post Episode 42: The Super Bowl Commercials first appeared on Arlington Strategy.

In Part 2 of the special two-part Barbie movie discussion on The M Word Podcast, host Jennifer Mulchandani gathers a dynamic trio—Karen Bate, Cheryl Fischer, and Whytni Kernodle—for a dynamic and honest discussion on the Barbie movie. Set in the intimate backdrop of Jennifer’s home, the episode takes a unique turn, unraveling the layers of [...] Read More The post Episode 41: Barbie and Female Empowerment Part 2 first appeared on Arlington Strategy.

In part one of a special two-part episode of the M Word Podcast, host Jennifer Mulchandani engages in a lively discussion about the Barbie movie with guests Karen Bate, Cheryl Fischer, and Whytni Kernodle. The conversation delves into various topics, including societal expectations, gender norms, personal experiences with self-image and relationships, and the wisdom that [...] Read More The post Episode 40: Barbie and Female Empowerment Part 1 first appeared on Arlington Strategy.

In the final episode of The M Word podcast’s third season, hosts Jennifer Mulchandani and Heather Myklegard reflect on their journey over the past three years. the hosts discuss the evolution of their podcasting experience, from the early scripted questions to the more organic and unscripted conversations with guests that this season reflects.  Hosting a [...] Read More The post Episode 39: Reflections of Podcast Hosting and a Plot Twist first appeared on Arlington Strategy.

In this episode of The M Word, hosts Jennifer Mulchandani and Heather Myklegard engage in an unfiltered conversation with Jennifer Lemmert, a seasoned corporate communications and marketing executive who transitioned to running her own solo consulting firm specializing in employee engagement and branding.  She partners with leaders to articulate their company vision and mission, fostering [...] Read More The post Episode 38: Jennifer Lemmert, Jennifer Lemmert LLC first appeared on Arlington Strategy.

Episode 37 of the M Word features guest Jess Owens, the founder of GreenList, a peer-to-peer returns technology that is disrupting the retail industry. Jess talks about her journey from marketing agency (yes, our agency!) employee to CEO of her own startup.   GreenList is aiming to reduce the environmental impact and e-commerce carbon footprint by [...] Read More The post Episode 37: Jess Owens, GreenList first appeared on Arlington Strategy.