Recently, Marketing Unfiltered had the opportunity to interview Blake Hutchison, CEO of Flippa.com – the world’s largest marketplace for buying and selling digital assets. Our hosts Judy Shalom and KJ Rocker asked him about his thoughts on the current state of the industry, as well as where he sees it heading in the future, as well is digital entrepreneurship the next big thing in 2023? What is driving growth and what he thinks.  Flippa is a website that allows users to buy and sell websites, mobile apps, domains, and other digital assets. The company was founded by Mark Harbottle and Matt Mickiewicz as the SitePoint Marketplace, and it had traded more than $140 million in websites, domains, and mobile apps, they were joined by Blake Hutchison as their CEO in 2018. In our interview, Hutchison gave some great insights into the industry as a whole. He believes that there has never been a better time to be involved in digital asset investing, due to the high level of liquidity and global reach that is now available. He also thinks that there will be continued growth in this space over the next few years, with more investors getting involved every day. We would like to thank Blake Hutchison for taking the time to speak with us, and we look forward to seeing continued success from Flippa in the future!Tune in now and enjoy another smashing episode!If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://flippa.com/https://www.linkedin.com/in/blakehutchison/?originalSubdomain=auhttps://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

Taboola.com is the leading content discovery platform, connecting readers with the stories they love.  They work with hundreds of publishers and brands to surface their content on their network of 22 billion Pageviews per month. Today on Marketing Unfiltered, Judy Shalom and KJ Rocker are joined by Andrey Kravchenko to discuss what sets Taboola apart from their competitors. Andrey shares that one of the things that sets Taboola apart is their focus on delivering quality traffic to advertisers. He advises advertisers to keep two things in mind when advertising on Taboola: their goals and target audience.Finally, Kravchenko offers some tips on how to get the most out of Taboola's platform. He suggests using the demographic targeting options to laser-focus on your ideal customer, and utilizing the Optimizer to automatically adjust your bidding based on whether users are engaging with your ad. By following these tips, advertisers can maximize their chances of success on Taboola.com.Tune in now and enjoy another smashing episode!If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.taboola.com https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.linkedin.com/in/akravch/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

When Jason Akatiff started out in affiliate marketing in 2003, he had no way of knowing that he would one day become a self-made millionaire, but through hard work, dedication, and a willingness to take risks, he has become one of the most successful entrepreneurs in the industry. Jason Akatiff is the definition of the American dream. A  true legend in the affiliate marketing space and a figure that many entrepreneurs look up to. Jason is behind two successful companies that are each growing at 50% and 100% per year. In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sit down with Jason to discuss his road to success but also how much affiliate marketing space changed since 2003 when he first started. Jason is an inspiration to all entrepreneurs, and his story is a reminder that anything is possible if you believe in yourself and are willing to work hard for it. Tune in NOW, and we hope you will enjoy todays truly inspiring episode! If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.linkedin.com/in/smaxor/https://propellerads.com/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

Judy Shalom and KJ Rocker are back with a new episode of Marketing Unfiltered, and this week they're joined by Konstantinos Kafkalias, Senior Account Strategist from PropellerAds.com Konstantinos gives our listeners a detailed look into which Geo's are currently hotbeds of activity and why they will continue to perform well heading into the final months of 2022. This wonderful trio also discuss how major holidays and sporting events usually influence online traffic patterns and how marketers can take advantage of these trends by creating a more tailored marketing approach. Konstantinos provides also some very valuable insights into how PropellerAds operates and which ad formats tend to convert at higher rates. He also outlines certain features that users should be aware of when utilizing the platform and goes ahead giving all new PropellerAds users a $75 FIRST TIME DEPOSIT BONUS for a deposit bigger than $200. This extra credit can help you get the most out of PropellerAds platform and reach your advertising goals. So don't wait - enter the bonus code: PropellerAdsPodcastBonus today and start taking advantage of this great offer!If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.linkedin.com/in/konstantinos-kafkalias/https://propellerads.com/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

Oliver Kenyon is a true success story. He went from being a chef to becoming an affiliate marketing guru, and then sold his affiliate forum AffiliateFix for a seven-figure sum. In this episode of Marketing Unfiltered, Oliver talks about his journey, what it takes to be an entrepreneur and shares his ideas about the future of the affiliate marketing industry. He discusses together with our hosts KJ Rocker & Judy Shalom, what is hot in the industry right now, where it is heading, and what it takes to succeed in today's highly competitive environment. If you are looking for inspiration and practical advice on how to make it in the affiliate marketing world or how to succeed with your business and entrepreneurship this episode is a must-listen.Mr. Kenyon is quite an inspirational speaker and has a lot of knowledge to share so be sure tune in to this episode, you won't regret it!If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.linkedin.com/in/oliverkenyon/https://www.conversionrateacademy.com/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

In today's episode of Marketing Unfiltered, Judy Shalom and KJ Rocker sat down with Elena Ruiz Arenas to discuss how web3 is going to revolutionise marketing as we know it. Elena gave her insights into what we can expect from the Web3 revolution and how NFTs' are going to play a big role in it all. She also explained that web3 is all about decentralisation, trustless interactions and security and that NFTs are going to be a big part of this new world, as they will help to create trustless relationships between brands and consumers. With Web3, marketing is becoming a two-way conversation. This allows for a more intimate connection between brands and consumers, which can lead to more effective marketing campaigns. In addition, Web3 and Metaverse in particular is also making it easier for companies to track customer behavior and preferences. This data can then be used to create more personalized marketing experiences that are tailored to the specific needs of each individual customer. Web3 is thus bringing about a Marketing revolution that is sure to have a profound impact on the way businesses will operate in the future.Whether you're a marketer or simply someone who is curious about the future of marketing and how Metaverse will impact it, this is an episode that you don't want to miss.If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.linkedin.com/in/elenaruizarenas/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

Education has been a debate topic for as long as there have been children in school. Some believe that our current education system is fine just the way it is, while others argue that it needs to be reformed. However, there is one area where everyone seems to agree: the current system is not preparing students for the future. With the rapid advancement of technology, the world is changing faster than ever before. In order to keep up, our education system must change as well. This is where metaverse education comes in. Metaverse education is an immersive educational experience that takes place in a virtual world. This allows students to learn in a more hands-on way, and it also gives them the opportunity to explore different careers and meet new people from all over the world. Thanks to businesses like Sophia Technologies Ltd, we are one step closer to making metaverse education a reality.In today's episode, KJ Rocker and Judy Shalom are joined by Melissa McBride, CEO of Sophia Technologies Ltd, to discuss the current state of education. They explore how the education system has remained largely unchanged for the past 200 years, and discuss how the introduction of metaverse technologies could revolutionize the way we learn. They also touch on why Dubai is at the forefront of this technology, and how it is leading the way in terms of innovation and design. This is a fascinating discussion that provides insights into the future of education where Judy, KJ, and Melissa also discuss some of the challenges that need to be addressed in order to make the metaverse a mainstream reality. Finally, they offer their thoughts on how the metaverse will shape the future of education. Whether you're a metaverse enthusiast or simply curious about how this emerging technology will impact our lives, this is an episode you don't want to miss. So make sure to tune in now!If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.linkedin.com/in/melissa-mcbride-metaverse-ceo/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

The Ethereum Merge is a historic moment for this space and one that is hugely significant. But in simple terms what actually it is and how will it affect the average user? Join us in yet another smashing episode, where KJ and Judy are discussing it all. As any crypto enthusiast knows, the merge is a much-anticipated event in the world of cryptocurrency. Ethereum, the second largest cryptocurrency, switched last week from its current proof-of-work consensus to a proof-of-stake. This change has the potential to impact the entire crypto ecosystem, and many are eager to see how it unfolds over time. There are of course a few key reasons why Ethereum decided to go ahead with the merge. First, proof-of-work is an energy-intensive process that requires expensive mining rigs. Switching to proof-of-stake will greatly reduce the amount of energy needed to run the network. Second, proof-of-stake is considered to be a more secure consensus algorithm than proof-of-work. Finally, the merge will also allow Ethereum to scale more easily than if it remained on its current consensus algorithm.  This and so much more you will be able to hear in today's episode of Marketing Unfiltered, so tune in NOW. As always nothing in this episode is financial or investment advice but for informational purposes only. If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

Blockchain technology has the potential to revolutionize the way we do business by providing us with a more efficient and transparent way of recording transactions. In this episode, Metaverse Awakens, Judy Shalom and KJ Rocker sit down with Amna Usman Chaudhry to discuss the basics of blockchain technology and how it can be used to create smarter contracts and a more efficient way of doing business. They also explore the potential of the metaverse and discuss how Dubai has long been a city of futuristic ambitions, and its innovative spirit is on full display in its plans for the metaverse. For those unfamiliar with the term, the metaverse is a digital universe that people can explore and interact with just as they do in the physical world. While the concept is still in its early stages of development, Dubai is already laying the groundwork to become a leading player in this new frontier. The city has invested heavily in virtual reality and augmented reality technology, and it is home to the world's first fully-functioning hologram hotel. These initiatives are just a taste of what Dubai has planned for the metaverse, and it is clear that the city is poised to become a major hub for this exciting new realm.Whether you're a blockchain novice or a metaverse expert, this episode is a must-listen. Tune in today and learn more about web3 groundbreaking technology and how this technology can help the world as we know it today. If you would like to support us, a great way to do so is to leave a rating or review on your podcast platform of choice, thank you!Links to the resources mentioned in this episode are below:https://www.linkedin.com/in/amnausmanchaudhry/http://noordmarketing.com/https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

The future of data tracking is evolving, especially with the advent of web 3.0. Today, companies are collecting more data than ever before and they are using it to track everything from customer behavior to product engagement. In addition, as the Internet of Things (IoT) grows, the amount of data that companies must track will only increase. This of course poses a challenge for companies that want to stay innovative and competitive and at the same time, it poses challenges, from biometric data to managing our data in the Metaverse. In today's episode, together with Vlad Zhovtenko, CEO of Redtrack.io, we will be discussing the future of tracking and how we can stay ahead of the curve. We will also be exploring the challenges that this poses from a privacy standpoint and how we can ensure that our data is secure in the Metaverse. So tune in and join us for this exciting interview discussion! As usual, there are links to the resources mentioned in this episode below:https://www.linkedin.com/in/zhovtenko/https://www.redtrack.io/https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/marketingunfilteredhttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

The FCA Consumer Duty is a regulation that affects lead generation in the UK. In this episode, KJ Rocker and Judy Shalom discuss how Consumer Duty is affecting businesses and consumers, and what steps you can take to ensure compliance. As it is now, the consumer duty requires lead generators to have systems and controls in place to ensure that leads are not generated from customers who have made it clear that they do not want to receive them.Failure to comply with the Consumer Duty can result in serious consequences for firms, including fines, suspension of activity, and loss of consumer confidence KJ and Judy, provide you an update on the latest changes to the FCA, but also share their thoughts on the future of lead generation in the UK and how might this all affect rest of European market. So Tune in Now, and enjoy the latest episode of Marketing Unfiltered.As always, here are links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

As marketers, we often need to create landing pages to sell our services and products, collect contact information, drive participation in events, and much more. But how do you create a really good landing page? If you've created landing pages before, you know how difficult it is. And how easy it is to get caught up in chasing best practices and great landing page templates. Or consider how many form fields to have and what CTA color to use. This is an episode where we go deep into exactly how to create the perfect landing page from scratch using everything from psychology to running effective split tests. So whether you're just getting started with creating landing pages or you've been doing it for a while and you're looking for some new ideas, this episode is for you. Tune in now!Links to the resources:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

Influencer marketing is becoming an increasingly important channel for many companies and there is today a long line of companies that have made it an important part of their media marketing mix. While more and more people choose to work more with data-driven Influencer marketing for a reason. In today’s episode of Marketing Unfiltered, we start by talking about what data-driven influencer marketing is and what it means to have the attitude always on. Judy goes through to explain how to develop a smart strategy for influencer marketing in six steps. She also shares what she sees are the keys to a profitable and effective strategy. Judy also goes on to illustrate how to get started and find the right influencers and KJ Rocker explains what it takes to be successful with influencer marketing. You will find all that and so much more in this week's super informative episode. So tune in now! And ENJOY! As always,  links to the resources are below:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

Marketing Unfiltered is back this Wednesday with yet another amazing episode and we are ready to talk specifically about strategy and funnels for paid social. But at the same time what it takes to succeed with advertising on social channels. This time we don't talk about a case, but dive deep into how to create an effective strategy for paid social, and the most important parts of it. Also how to build funnels with different phases and content to take care of both cold and warm traffic. We start the episode by talking about what Judy and KJ believe is most important to succeed with paid social and we talk about the concept of funnels, which is important to understand. Judy then explains how she sees strategy within paid social and what it should contain and she highlights the importance of constantly testing everything from content to format. After that, she goes into detail about how she builds a funnel for a campaign. Finally, they wrap up this episode with some final tips on things to keep in mind when creating a paid social strategy. So, if you want to know more about how to create an effective strategy for paid social or build a funnel, this episode is for you!!!As always,  links to the resources are below:https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

It’s August 2022 but where do we stand in terms of e-commerce? And how much do you have to sell to make a decent living from your e-commerce business? Tune in and listen to Judy and KJ's thoughts in  Episode 6 of Marketing Unfiltered, where Judy discusses the difficulties of starting an e-commerce store, as well as how the last few months of war have affected trade on a global level. She also explains why it can be more difficult to get quality traffic to the website and what types of consumption are currently suffering as our money loses value. You will also hear KJ discusses the current state of affiliation and e-commerce, as well as how well it converts, and finally the three most common "fixes" you can implement to increase your overall conversions. This and much more you’ll hear during a fantastic episode - where the laugh is mirth. https://www.linkedin.com/in/imkjrocker/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.judyshalom.com/https://www.facebook.com/groups/cpaaffiliateshttps://www.linkedin.com/company/marketing-unfiltered/https://www.instagram.com/marketingunfiltered/

TikTok has grown at a breakneck pace, and as the platform's user base expands and diversifies, more marketers are taking notice.But how do you succeed organically as a brand on TikTok? and how do you create really good content that gets shared? In this episode, KJ and Judy discuss this and much more because there hasn't been much talk about social networks in a long time.TikTok has become the fastest growing app and social platform in just a few years, taking on the major social platforms. Concurrently, competitors have introduced short video options on an assembly line. Everything from Instagram Reels to YouTube Shorts is available.TikTok has also made a significant technological shift from the traditional social graph to an AI-based algorithm that adapts to the user's interests and serves videos accordingly rather than based on what or who you follow.Our howl for today's episode is to give you all more insight into how to succeed on TikTok.More information on the episodeWe discuss how to succeed organically with TikTok and how to create really good content that gets good distribution in this episode. And begin, among other things, by discussing the platform's target audience and who should be present on TikTok.You will also learn about:TikTok's role in a company's media strategyThe algorithm and its role in TikTok's successAffiliation and TikTokTrends and why they are so important on TikTokBest practice around content creationThe role played by music and sound on TikTokJudy also talks a lot about how to think about having a creator-driven presence with people in focus or a more classic brand-driven presence. And of course, she shares lots of good tips.As usual, there are links to the resources mentioned in this episode below.https://ads.tiktok.com/business/creativecenter/pc/enhttps://www.tiktok.com/business/enhttps://influencermarketinghub.com/page/2/?s=Tiktokhttps://www.noordmarketing.com/https://www.judyshalom.com/https://www.kjrocker.com/https://www.linkedin.com/in/judyshalom/https://www.linkedin.com/in/imkjrocker/

The inflation fire was still raging in the early summer of 2022, but it wouldn't be long before signs of disinflationary forces were on the way in parts of the economy, and it wasn't just the infamous "demand destruction" that could result from the value of consumer wallets being eroded. Shortly after some of the major department store chains began to reap the benefits of easing restrictions and normalizing customer inflows, a retail trade crisis erupted, characterized by a plentiful oversupply and swelling inventories. While the focus was on the super-rises in food and fuel prices, retailers were preparing to open the gates to shock sales to empty their expensive warehouses, which in some cases made it difficult for stores and e-retailers to order new goods and keep pace with consumer demand. Was it the start of a recovery in an already chaotic economy? How big is the problem? And what are the consequences that had already caused several of the largest retailers in the United States to crash land? This is the fourth episode of marketing unfiltered, a podcast about what's going on around us, how the marketing industry is reacting to it, and where we see it all going - this and much more will be discussed today with your host Judy Shalom and KJ Rocker.

Bitcoin down under $20,000, flash crash in Ethereum and another failed billion project. Who even remembers when something good happened in the crypto world? We are trying to understand what is really going on, and what it can mean for crypto as a whole. We will be discussing the past six months. When did everything turn around? How long will the crypto winter last? Are we anywhere on the horizon? This together with some of the latest news from the crypto world you will be getting from Judy Shalom and KJ Rocker in today's extra episode of marketing unfiltered.

What is Lead Generation and what can you expect from it in 2022? Lead generation has become one of the most important aspects of any business lately and one of the most successful driving mechanisms to get customers for any business. To successfully generate leads, marketers must have a well-defined strategy and intimate knowledge of their target audience. How do you accomplish that? How to use paid advertising to generate leads? What businesses can you work with all that and much more will be covered in today's episode of Marketing Unfiltered.

There is a reason why affiliate marketing, despite being a very powerful way of earning money online and in spite of proving itself for more than two decades as a legitimate business,  still leads to many novices failing and giving up but also well-established affiliates- it's because there are a number of challenges that need to be hurdled and understood how to adapt to certain changes that affiliate marketing industry is facing. In today's episode, Judy Shalom and Kj rocker will be discussing how the landscape of the entire affiliate marketing business as we know, is changing and how it is going to change even more with all the new technologies coming out, including Metaverse, and what we have been discussing in our previous episode. Along with the obvious difficulties and regulations that arrived over the past few years, but also the fact of living in a global pandemic and what they believe will be the future of affiliate marketing. Links to the resources mentioned in the episode are provided below:https://www.linkedin.com/in/judyshalom/https://www.linkedin.com/in/imkjrocker/https://www.judyshalom.com/https://www.kjrocker.com/