Today we’re going to talk about whether probate properties need court approval to be sold, and how to handle the current problem tenant residing in the property. This question was from a person new to probate who was both an agent and an investor. She was trying to help the seller who inherited the property but was stumped by how to proceed with this unusual and very sticky situation.   Here’s the situation in a nutshell: The seller inherited a property with a non-paying tenant who also happened to be a relative. To make things even worse, the tenant refused to let the new owner into the condominium for inspection or to show the property so it could be sold. The new owner was reluctant to evict the relative but found himself in a really uncomfortable position. He inherited a property he couldn’t even enter and was getting no rent on the property.    What would you do in this situation?     Listen in to hear more about what I had to say.     [00:00 - 02:33] - Opening & Question Overview Question comes from real estate investor & realtor, wants to purchase inherited duplex One unit occupied by problematic non-paying tenant who is a family member Asks if court approval is needed beyond typical probate court   [02:34 - 04:19] - Tenant Issues & Offer Considerations Tenant not paying rent, only utilities, refused $700 cash for keys offer Not allowing showings or access to property Should factor in lower offer price & costs for repairs   [04:20 - 05:56] - Probate Court Approval Process Requires probate court approval but standard, no special approvals Attorney can provide proper contract language on closing timeline Good to know local state laws, can have small regional differences   [05:57 - 07:27] - Financial Impacts & Offer Adjustments Estimate 4-6 months before re-renting: eviction, clean up, repairs Factor in costs for lost rents during this period Adjust offer price accordingly   [07:26 - 10:07] - Closing Tips Don't reveal as owner to tenant, pose as property manager instead Check local laws, get probate investing starter kit & resources   Resources Mentioned in this show: FREEBIE: Probate Investing Starter Kit    Probate Investing Simplified Course            Key Quote: "I would tell the seller that unless I could see the unit, I would have to assume that it's trashed” - Sharon Vornholt   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I have a great show for you today. My guest is Dan Toback and you’re going to get some tips on how to 10x your wholesaling business. These are the same things he uses in his own business. Now if you aren’t a wholesaler, this show is still for you. Dan is an expert when it comes to talking to sellers in a way that builds trust and rapport, he has a rock-solid follow-up process, and he’ll go deep into some of the systems and processes he uses in his own successful real estate investing business.   [00:00 - 11:14] - Building Your Local Brand and Reputation Represent yourself as a friendly neighborhood buyer, not a big hedge fundAdopt a friendly culture in your interactions and marketing [11:14 - 18:20] - Leveraging Direct Mail Marketing Can be expensive but effective. Start small with handwritten letters if needed.Focuses on motivated sellers who call you. [18:20 - 24:35] - Qualifying Leads Over the Phone Build rapport and get to know the sellerUnderstand their motivation for sellingConfirm decision makers will be present [24:35 - 38:00] - Hiring for Culture Over Skills Can train skills but not personality and characterWant people interested in solving problems over just the money [38:00 - 55:30] - Using Home Inspections and Standing Out Worth the small investment even for cash buyersGives you justification to renegotiate if neededDon't just compete on price - be uniquely different   Resources Mentioned: REI Freedom Facebook Group  Discount Code For Coaching with Dan: Probate Queen Probate Course Freebie: Probate Investing Simplified   CRM (there’s a free version)     Book Mentioned: “Get Different" by Mike Michalowicz   Key Quote: “If I can do it, You can do it. I wasn't naturally a good salesperson.” - Dan Toback   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today I have some easy-to-implement tips on how to set your business up for success in the new year. We have a little less than 8 weeks left in this year which is plenty of time to complete some of those unfinished goals.  Each new year is an exciting time for a fresh start. Here are 6 tips to help you finish the year strong.   [00:00 - 02:47] - Do a “Look Back” on the Year Look back at the goals you set 12 months ago and evaluate your progress Consider letting go of things that are no longer serving your business [02:48 - 04:15] - Plan the Rest of the Year and Put it on a Calendar Make a plan for the rest of the year in broad terms, then niche down Put action steps and time blocks on your calendar to stay focused [04:16 - 05:59] - Evaluate and Adjust Your Marketing Keep marketing throughout the holiday season when others may drop out Look back at marketing strategies - what's working, what's not? [06:00 - 10:07] - Start Thinking About Next Year's Goals Have no more than 3-4 big goals, including a stretch goal [10:08 - 13:39] - Analyze Your Business's Profit Opportunities Make sure you're wholesaling deals that don't fit your model Add more off-market deals like probates, pre-foreclosures etc. [13:40 -15:09] - Make Personal Development a Priority Invest in a mentor or coach to accelerate your progress Commit to personal growth and moving outside your comfort zone   Resources Mentioned: Louisville Gal’s Real Estate Blog Let’s Talk Real Estate Investing Podcast – How the Silver Tsunami Creates Massive Opportunity for Real Estate Investors Probate Investing Simplified Course FREEBIE: The Probate Investing Starter Kit   Books Mentioned: The 12-Week Year by Brian Moran The One Thing by Gary Keller and Jay Papasan   Key Quote: "I believe that you should never end a year the exact same person as you were when the year began” - Sharon Vornholt   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today you’re going to learn how to invest in real estate using none of your own money and no JV partners. My guests are Mel and Dave Dupis, creative funding experts who have a mix of all types of commercial and residential properties. We will also dive into scaling your business, exit strategies, mindset and so much more. [00:00 - 06:54] - Mel and Dave's Intro to Real Estate Started out working multiple jobs and buying properties traditionally Discovered they couldn't grow quickly enough saving for down payments Interviewed successful real estate investors and created a plan [06:55 - 22:32] - Types of Creative Financing Strategies Favorites are seller financing (carry backs) and using self-directed retirement funds Seller financing allows flexibility to meet seller's needs in exchange for purchase financing Self-directed IRAs / 401Ks can be used to fund real estate purchases Promissory notes help cover deposits, down payments, rehabs, and closing costs [22:33 - 31:34] - Building the Right Real Estate Team Property managers are key for finding pocket listings from sellers Investor-focused real estate agents understand numbers and creative finance Ask probing questions to vet real estate team members' experience Managed their own properties at first to understand property management [31:35 - 36:14] - Buying International Real Estate They've purchased properties in the U.S., Canada, Costa Rica using creative financing With the right team, can quarterback international deals from anywhere Made over $100K on a Costa Rica deal with no money down [36:15 - 46:26] - Avoiding Common Investor Mistakes Don't overspend or inflate lifestyle before long-term wealth is built Prioritize property purchases over luxuries in beginning Have a budget and savings buffer for unexpected expenses Maintain oversight and understanding even with property managers   Get In Touch With Mel & Dave: Website YouTube Facebook Instagram LinkedIn TikTok   Key Quotes: “If ever something happens, we'll sell our house before we don't pay back an investor because we can always buy a house, but we can never buy back our reputation.” - Dave Dupis   "We were literally trading our time for money, and although the book didn't show us how to do it, it made us realize that we're doing it all wrong and that there's an easier way to do this." - Mel Dupis   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes, or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Today’s show is specifically for brokers, Realtors, and investor/agents.  I want to show you how you can tap into an endless stream of motivated seller leads with probate properties. You will learn exactly how this once-in-a-lifetime event known as the “Silver Tsunami” will allow you to do this consistently over the next two decades. Probates have always been my number one source of leads. These leads are hidden gems. You will also learn how easy it is for you to become known as a probate expert in your area so that you can better serve your clients.  There is a link below to the longer podcast about the "Silver Tsunami" so be sure to check it out. Those statistics are eye opening!   [00:00 - 03:58] - What is the “Silver Tsunami”? The "Silver Tsunami" refers to the aging baby boomer generationHuge opportunity for real estate agents, brokers, and investors [03:59 - 05:25] - Capitalizing on the "Silver Tsunami" Why now is the time to become an expert in probatesKey statistics on the size of the baby boomer populationThe peak of the "Silver Tsunami" expected between 2037-2044 [05:26 - 08:09] - Understanding the Probate Process Probate properties will likely be higher-quality homesOverview of what happens when a property enters probateMany surviving spouses will eventually sell and move [08:10 - 12:07] - Becoming the Probate Expert Probate Investing Simplified teaches the probate process and marketingTips for marketing to probate sellers as a real estate agentProbate leads are guaranteed consistently, unaffected by marketsOpportunity to establish yourself as the go-to probate expert   Resources Mentioned: Freebie: Probate Investing Starter Kit Probate Investing Simplified Course  The Silver Tsunami Podcast Episode  Louisville Gal’s Real Estate Blog   Key Quotes: "The next 15 to 20 years for anyone working in real estate, they truly will have a once in a lifetime opportunity to benefit from this changing demographic." - Sharon Vornholt "With probates, you are guaranteed a steady stream of leads month after month, year after year. These leads are completely unaffected by market conditions." - Sharon Vornholt   WANT TO LEARN MORE? Connect with me through my website, Instagram, and LinkedIn Or you can send me an email at sharon@sharonvornholt.com  Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified. Learn more about this podcast on iTunes, or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Digital marketing is a hard topic for a lot of real estate investors to understand much less implement. My guest today is digital marketing expert, Bob McIntosh. Bob is going to break it down for us today including how much you need to spend to get results.   What’s the minimum you can get started with, and how long will it take to get “traction”?   [00:00 - 07:20] - Leveraging the Web for Lead Generation 40% of Bob's deals from internet marketing, especially SEOMost investors don't focus enough on online presenceSEO has long runway - takes 6-12 months to see results   [07:21 - 12:30] - Creating Content to Attract Motivated Sellers Content builds bridge of trust before you ever talk to sellersSocial media and content are extensions of who you areUse content to drive traffic back to your central website hub   [12:31 - 21:00] - Overcoming Perfectionism as an Entrepreneur Entrepreneurs tend to be perfectionists but it backfiresFocus on excellence vs. perfection - define excellence for yourselfDone is better than perfect - just get it out even if not 100%   [21:01 - 38:55] - Systems to Accomplish More and Scale Your Business Schedule activities around your natural energy peaks and valleysUse technology whenever possible to automate and simplifyEven small consistent progress compounds over the long run   Key Quotes: "Technology as a small entrepreneur is your best friend. So many things can be automated” - Bob McIntosh   “We don't need things to be perfect as long as they're excellent.” - Bob McIntosh     Connect with Bob: Website Facebook Book a Call with Bob Velocity CRM    Bob’s Book: “Get Out Of Your Own Way!: How to break the perfectionist mindset and unleash the floodgates of prosperity for your business”     Learn more about this podcast on iTunes or Spotify. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Getting the best results from your probate direct mail campaigns is important. I’m often asked if there is a way to maximize those marketing dollars spent each month, and the answer is yes there is. It all begins with creating a memorable experience at each and every interaction with these sellers. You need to find genuine ways to make the sellers’ lives easier during this process. It also involves following a proven process for probate direct mail marketing, and that’s what we’ll be talking about today.   [00:01:29 - 00:05:45] - Creating a Memorable First Impression Goal is to solve sellers' problems and make process easyDirect mail letter makes crucial first impressionMake initial call to gather info and understand needsUse property visit to show understanding and respect [00:05:46 - 00:10:02] - Turning "No" into "Yes" Through Follow Up 80% of deals come from follow up after "no"Ask to follow up in case Plan A falls throughUse mail, calls, texts to stay top of mindFind out what's holding them back from "yes" [00:10:03 - 00:15:01] - Building Trust Through Thoughtful Conversations Listen fully to show understanding and respectUse visual clues to start conversationsAsk open-ended questions and listen closely [00:15:02 - 00:22:10] - Creating Raving Fans Who Refer More Deals Make the rest of the process smooth once you get a "yes"Attend closing to reinforce a positive experienceHappy sellers become raving fans who refer you   Key Quote: "Your goal … has to be to solve their problem and create a bridge from where they are today … to where they want to go" - Sharon Vornholt   Resources Mentioned in This Show: Probate Investing Simplified Course  Freebie: Probate Investing Starter Kit and Probate Letter   Learn more about this podcast on iTunes or Spotify.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Have you ever wondered if there are secrets to success? I firmly believe that success leaves clues. My guest today is Jasmine Calio, and we are going to dive into what I believe are the secrets of successful female investors. There are certain traits and behaviors that come naturally for women and for this reason, it makes them a natural at real estate investing. I want to point out that many of these same things are also present in our successful male counterparts. Have a listen and let me know what you think.   [01:39 - 04:38] - How a Chance Meeting Sparked Jasmine’s Investing Journey Purchased first investment property in California before meeting husbandHusband CJ initially resistant to investing more after getting married [04:39 - 13:04] - Turning Her Skeptical Husband into an Investing Partner “Dragged” him to real estate networking eventsHe reluctantly agreed to buy their first Midwest rental property together [13:05 - 17:24] - Going All In: Building a Large Portfolio in Just Years Built portfolio of around 90 properties before moving to mainlandHaving a strong "why" kept them motivatedNetworking helped them learn and scale faster [17:25 - 20:48] - Pivoting to Commercial Real Estate for New Opportunities Started focusing more on commercial propertiesJasmine enjoys evaluating each new opportunity [20:49 - 25:38] - Paying It Forward: Teaching Others the Ropes Now Jasmine and CJ teach real estate investing through their companyThey help others build cash-flowing portfolios   Quotes: "If you don't think you belong, you don't. That's the honest and personal truth. If you do think you belong, you do. And that's the end of it." - Jasmine Calio “The more work you put in, the more people you learn from...it makes you think of 20 different ways to do a deal.” - Jasmine Calio   Connect with Jasmine: Website: https://wnnproperties.com/ Social Media: Facebook - https://www.facebook.com/wnnproperties Instagram -https://www.instagram.com/wnnproperties/ YouTube - https://www.youtube.com/channel/UC4JunvMppOQqzpmtr0Zseag Special Gift: https://whynotnowinrealestate.com/   Learn more about this podcast on iTunes or Spotify.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

If you think it's impossible to build a wholesaling business on a shoestring, you'll want to listen to this show today. Nathan Payne will show you how he did it with little to no money and then grew that business through effective marketing. He'll do a deep dive into all the marketing channels he's tried and tell you what worked for him in today's market.   [00:00 - 07:37] From Door Knocking to Wholesaling: Finding Success in Real Estate Investing Nathan Payne is a real estate investor, mentor, and wholesaler with cash buyers in every stateHe and his wife quit their jobs and started a business without money for leads or prior experience.Today, Nathan leverages his network to do deals through other wholesalers without spending money on marketingHe also does deals on the MLS and is aiming to do less deals but more profitable deals   [07:38 - 13:34] Payneless Wholesaling with Real Estate Investor Building relationships with top buyers in the market is vital to successful wholesalingEstablishing "buy boxes" and being generous with information helps build a communityKnowing your numbers is essential to maintain trust with buyersPayneless wholesaling involves leveraging the experience of local mentors and buyers to make offersWholesalers should not just lock up any property without knowing who will buy it   [13:35 - 20:20] How to Get Deals and Build Trust in the Wholesaling Business How Nathan started finding deals and using sales skills to make it outThe biggest challenge was marketing and not understanding the importance of the second half of the businessBuilding systems and building a business is keyFocus on spread in deals to increase income   [20:21 - 24:34] Standing Out Amidst the Competition Stand out by being responsive and showing you are a legit business that can performShortcuts will never benefit you   [24:35 - 27:45] Closing Segment     Quotes:   "That's why I call it Payneless Wholesaling because it's painful to just go without knowledge and get something under contract and just hope you can find a buyer for it. It's a waste of time." - Nathan Payne   "Marketing is how you get leads, but branding is why they choose you." - Sharon Vornholt     Connect with Nathan through Facebook, Instagram, or visit his website. Join his Facebook Group, The Payneless Wholesaling Group.     Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I am often asked what happens to rental property during probate. Specifically, what happens to the rental income during the probate process? In today's show, I'm going to answer these questions as well as some other common questions that pertain to rental properties that are part of an estate, such as, "What happens when the tenant stops paying rent but won't move out"?    Learn the ins and outs of how to handle common tenant problems during the probate process.   [00:00 - 06:54] What to Do When Rental Income Can't Cover Expenses During Probate The probate process involves a decision-maker (executor/administrator)Understanding how probate works helps treat money in estate properlyOnce the estate is opened and the executor/administrator is appointed, they can move forward with selling assets in the estateIf using property management software, rents can continue to be entered into the system   [06:55 - 15:13] What to Do if Property Becomes Vacant During Process Heirs cannot have access to rental income before probate is completedPersonal representatives can use the money to pay expenses related to the income-producing propertyIf rental income is not enough to cover expenses, money from the estate can be used     Quotes:   "The executor of a probate estate has the authority to file an unlawful detainer. Just the same as if you were managing your own property or property from someone else." - Sharon Vornholt    "An executor can evict someone that ultimately will be an heir to the estate. If it's not on the deed, whatever doesn't matter. The fact is that if they are an heir, it doesn't give them the authority to live in the property rent free." - Sharon Vornholt      Links:   Email me at: sharon@sharonvornholt.com Louisville Gal's Real Estate Blog   Let's Talk Real Estate Investing Podcast  FREEBIE: Probate Investing Starter Kit Probate Investing Course     Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is veteran real estate investor Matt Larson. Matt is a full-time real estate investor with 17 years of experience who invests in multiple markets. He has done over 4,000 real estate transactions. Matt currently uses VAs to run this large-scale real estate investing business, but it wasn't always that way. At one point, like so many businesses, he had a pretty big staff that was a cash-eating machine.   Listen in as Matt talks about how he has systematized his business, so it requires very little of his time. You'll also hear about all the ups and downs of his journey, including what happened in the real estate crash in 2008 (and how he came back even more significant than before). This is one podcast you don't want to miss!   [00:00 - 07:23] From Discouragement to Creating Real Estate Education Matt shares how he got into real estate investingIn 2008, he left his job to focus on real estate and by 2013, had 450 properties in his portfolio   [07:24 - 14:47] How Sitting in the Room with Influencers Changed One Entrepreneur's Mindset Around Business Social media have made everybody an influencer, but 95% of it is not realIt is possible to run a business virtually without effort and without walking a house for 7-8 yearsSingle-family homes are attractive because everyone needs a place to liveVAs hired for their core values and skills required for single-family homes   [14:48 - 23:30] Replacing a Full Staff with VAs  Acquisition salespeople are creative people, while lead managers are detail-oriented and organized thinkersWhen a lead comes in, the lead manager reviews all the notes in the CRM, runs comps, and determines the maximum offer priceTeam leads, and managers are paid 10 to 12 an hour, while acquisitions VAs are paid ten an hour plus a bonus for every closed deal   [23:31 - 28:06] Using Discretion and Lead Stacking to Grow Portfolio Americans use discretion, which is the enemy of duplicationThe strategy was to buy low, rent high, and sell at the top of the market for a profitThe lead stacking strategy is to focus on high equity non-owner occupied and vacant non-owner occupied listsTrack KPIs closely and buy new lists every week as old ones age   [28:07 - 34:40] 5 Years to Financial Success Focus on refreshing data and running two lists that will outperformRun aggressive follow-up sequences for leadsFollow up with emails, texts, and phone callsCustomize follow-up sequences for different motivation types   [35:41 - 38:50] Closing Segment Final words from MattConnect with Matt through the links below!     Quotes:   "If you find the right talent, hire A players, you can teach them anything. All these things we do are skills that can be taught." - Matt Larson   "The Filipinos of today are like the 1950s Americans. They're very hardworking. They want a long-term career. They want to work for somebody for a while. They don't want a job hop." - Matt Larson   "Discretion is the enemy of duplication. I like the VAs because they do not use discretion; they're robotic, and you give them a video or written process, and they follow it to a T." - Matt Larson     Connect with Matt! Website Facebook Instagram YouTube TikTok     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

There are a lot of misconceptions about probate investing that hold real estate investors back from adding this very lucrative niche to their existing businesses. Today, I will address those with my "7 Truths About Probate Investing" post.   Let me ask you this: Would you be interested in adding a half dozen (or more) deals to your business in the next twelve months? Is there anyone that would say no?   Listen into this short episode, and let's bust some of those myths that might be holding you back from working with probates.    [00:00 - 09:35] The Secrets of Probate Investing Investors often think the probate process is complicated when in reality, it's pretty straightforwardYou don't need to know a lot of legal stuffThere is a never-ending source of leads that will fuel your business for years to comeInvestors help folks, not take advantage of themThe goal is to create a win-win situation for everyone involvedWhen it comes to the sale of the property in the estate, you need to understand that they have to sell the propertyIt won't take too long to become a probate investing expert    [09:36 - 12:23] Become an Expert in a Few Weeks Check out the links belowFinal words     Quotes:   "The truth of the matter is it's pretty easy. If you put in a few weeks and you're dedicated to the process, and you understand the mindset around this whole process, you can become an expert in probes in a matter of a few weeks." - Sharon Vornholt   "The goal with probates is no different than the goal for any other deal. You are looking to create a win-win for everyone." - Sharon Vornholt     Resources mentioned: Probate Investing Simplified Course Freebie: Probate Investing Starter Kit  How the Silver Tsunami Creates Massive Opportunity for Real Estate Investors  Louisville Gal's Real Estate Blog      WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Brandon Bateman. Brandon's company specializes in online motivated seller lead generation for real estate investors through PPC, SEO, and Facebook Ads. Today, we will focus on how ads can generate leads for your real estate investing business and why working with an expert in the real estate investing niche is essential.   [00:00 - 07:04] Opening Segment Brandon's career and backgroundHis approach to marketing is based on a constant framework around innovation and improvementHe focuses solely on how to make a fantastic product for real estate investors   [07:05 - 18:10] Unlocking the Secrets of Google PPC: How to Get Results with Ads Focusing on product and research and development is vital to successTrack everything from ad clicks, forms, opportunities, contracts, etc.PPC is the act of paying for your ad to show up when somebody searches for your target keywordsTargeting based on intent is highly predictive, more so than situational factorsReal-time bidding was invented after the internet, where Google has 10,000 data points on each person, which advertisers use to determine the price of inventoryLanding pages need to be designed properly to turn expensive traffic into leads   [18:11 - 25:46] Understanding Machine Learning and AI in Ad Platforms AI has been part of ad platforms for a long time, as it is better with numbers than language modelsWorking with an agency that has the right amount of data can help shortcut the learning processStatistics can help understand if variance in results is due to random variation or actual performance difference   [25:47 - 32:04] Understanding PPC Targeting and Bidding Sample size over time will make performance and results the same thingTo target in PPC, one needs to think about intent and use keywords and negative keywordsBidding affects targeting, so it's vital to buy clicks at the right priceAutomation rules can be set up with keywords to leave out specific people or add certain people   [32:05 - 36:06] What You Need to Know to Double Your Lead Generation 15% of searches on Google are unique and have never been searched beforeWorking with an agency is recommended for scaling up lead generationFocus on return on investment, not just leadsData is more important than the person running campaigns   [36:07 - 39:43] Closing Segment     Quotes:   "It's not going to be someone that one day cracked the code on how to swim fast, and they've just been doing it ever since. It's going to be the person that's consistently been putting in the effort." - Brandon Bateman   "It's not actually smart. It's just capable of learning. That is machine learning. And that's a huge breakthrough in technology right now. Machines can make themselves smarter over time." - Brandon Bateman   "There's no such thing as a bad click. There's only a bad bid. Because if you pay the right price for something, then you win." - Brandon Bateman   "It's not about the person running it. It's about the data behind what they're doing." - Brandon Bateman     Connect with Brandon! Website: www.BatemanCollective.com  Email: Brandon@Batemancollective.com      WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

In today's show, you will discover how to buy and wholesale MLS properties with rent to own. This strategy gives folks who can't qualify for a traditional mortgage today a path to home ownership. This is a true helping hand for some potential homeowners. Listen in as Adam Zach dives into his unique business model for helping these folks.   [00:00 - 07:19] Opening Segment Introducing Adam to the showHis rent-to-own strategy was a pivot idea from fixing and flipping properties, day trading, and starting his own businessBanks have private mortgage insurance for FHA loans which he couldn't get but he found three companies that offer rent coverage insurance   [07:20 - 12:34] Unlocking Financial Opportunities for Self-Employed Home Buyers Insurance can be placed on any single-family home or apartment with a corresponding premium amountRenters pay a monthly fee of 3,000 and get 300 back as rent credit towards the purchase price of 320,000Real estate agents can use this as a financial tool to help clients who are self-employed or whose deals are about to fall through   [12:35 - 22:51] Buying Homes Virtually and Providing Investors with Cash Flow Investing virtually across the United States, with a focus on the Midwest to SoutheastIf a tenant-buyer cannot exercise their option, liquidation or finding another tenant-buyer is suggestedInvestors are taking on the risk of appreciation or shared appreciation   [22:52 - 30:17] A Three-Step Process to Get Creative and Succeed List existing homes for rentBuy homes contingent upon signed leaseFind people first   [30:18 - 31:12] Closing Segment Connect with Adam through the links below   Quotes:   "If someone wanted to make an offer today on any property, And I had a contingent upon a signed lease, and the numbers worked for me, why wouldn't I close on that home?" - Adam Zach   "You can get a mortgage, you can get a rental, or you can rent to own. You can tell me no, and we would take no offense. Because I know that the last 12 people that we put in a home, no one else on planet earth could have gotten them into that home than our company." - Adam Zach   "The homes we're buying for people, we do not want the home back. This is their home. It's in our best interest and theirs to actually exercise and buy the option." - Adam Zach     Connect with Adam! Home Equity Partner: https://homeequitypartner.com/investors/  Engineering REI: https://engineeringrei.com/  LinkedIn: https://www.linkedin.com/in/adam-zach-pe-0000303b/  Facebook: https://www.facebook.com/ChessChief      WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn. Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Real estate investors often wonder why they should bother with branding for their marketing campaigns. The short answer is that all of your marketing will work better if you have built a strong personal brand that carries your business forward. Your brand builds credibility, authority, and trust with potential clients and customers no matter what business you are in. Remember that marketing is how you get leads, but branding is why they choose you! When you couple a strong personal brand around a well-defined marketing campaign that is implemented consistently, you’ve got the magic formula.   [00:00 - 04:50] How to Market for Real Estate Investing Success Everyone has a story about how they became a real estate investorBranding is why people choose you, while marketing is how you get leadsConsistency is vital in marketingGenerate leads through direct mail, networking, other investors, and your websiteContent creation (video) is gold - showcase what you know about real estateUse MLS and other online sites like auction sites  [04:51 - 10:15] Making Your Brand Memorable Branding is more than just logos, colors, and fonts; it's how people feel about youPresent a consistent personal brand in every interactionBuild a robust online presence with a website, social media profiles, and contentTell your unique story in a memorable but short wayFocus the conversation back on the other person to make yourself memorable     Quotes:   "Marketing is how you get leads, and branding is why they choose you." - Sharon Vornholt    "Branding, at its essence, is how people feel about you. It's this feeling you leave behind after you've interacted with them. Branding is what people say about you after you walk out of the room." - Sharon Vornholt      Need a Website? Click here to get the one I recommend.  Need a CRM? Click here to get the one I recommend.  Book: Get Different: Marketing that Can’t Be Ignored by Mike Michalowicz     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

It's a fact that you can grow your real estate investing business faster with partners when you find people who have skills you lack. Instead of trying to master everything, why not focus on what you do well and partner with someone who can fill the gaps?   That's exactly what today's guest, Ace Hagerty, did. Rather than try to do "all the things" and become a "jack of all trades," he found partners that could make his business grow faster than trying to do it alone.   Ace is a structural engineer and a Nashville-based real estate investor. He flipped his first house nine years ago. Since then, he's flipped over 200 houses and inspected thousands of residential and light commercial structures. Ace has a portfolio of long-term and short-term rentals and is currently developing from the ground up!   [00:33 - 07:42] Opening Segment Introducing Ace to the showHe started out working as a laborer to gain exposure to how structures are put togetherAce's first flip was a short sale deal that he split with his broker, netting them $90,000   [07:43 - 22:09] How to Accomplish Big Goals with the Help of Others When applying for loans, banks look more favorably on a history of successful projectsMaking mistakes when the stakes are small can save you from making big mistakes laterStick to areas of strength and find people to supplement weaknessesForm relationships by looking at how to be of service to peopleThe importance of nurturing relationships on a personal level and believing in synchronicity   [22:10 - 34:41] Discovering Your Superpowers: How to Find Your Mission, Identity, and True Purpose in Life Chasing money or an idea like financial freedom will not get you thereBe of service to people before expecting to receive anything, as it will come back tenfoldSuperpowers include the ability to focus; connect with people on a human level; discover who you are, what your mission is, and what your superpowers are   [34:42 - 46:12] How to Overcome Mindset Problems and Reclaim Your Power Ask yourself what you want in life, not what others want of youLeverage pain and pleasure to rewire your brainUse pattern interruptions to break old patternsThe key to success is the 6 inches of real estate between our earsThe more disciplined you are, the more freedom you haveDaily habits and rituals help maintain focus and alignment   [46:13 - 48:40] Closing Segment Connect with Ace with the links belowFinal words     Quotes:   "Everything in life is so much more fun to do with other people. But at the same time, if you want to do something great, something way beyond what you could even possibly imagine doing yourself, that's when you need to find partners, people to share this with, go on this journey with." - Ace Hagerty   "If you live someone else's life or how they think you should, it could be your parents, it could be your family, it could be your community, you are going to be unhappy." - Ace Hagerty   "The more disciplined you are in your life, the more freedom you have." - Ace Hagerty     Connect with Ace through Facebook or Instagram, or visit his website at www.SuperheroByDesign.com. Also, check out his podcast, Superhero By Design.    Have Questions? You can reach out to Ace at this email: Email: ace@superherobydesign.com .   WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com.   Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher. If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

My guest today is Brian Davis from SparkRental. He is a real estate investor, personal finance writer, and founder of SparkRental, with over two decades in the real estate and finance industries.   Brian has written for many publications, including Inman, US News, and BiggerPockets. He loves showing others how they can create their ideal lives through real estate investing and lifestyle design.  You will also learn about SparkRental's free landlord software tool, calculators, interactive maps, and more. There is a wealth of information on their site.   [00:01 - 07:31] Opening Segment Introducing Brian to the show He realized that if he had enough rental properties, he could potentially not work anymore How Brian got introduced to real estate   [07:32 - 14:06] From Buy-Renovate-Rent-Refinance to Investing Abroad Brian's first investing strategy was to buy, renovate, rent, refinance, and repeat Lower-end properties have hidden costs, such as higher turnover rates and more abuse of the property Investing club invests in different states, cities, sponsors, and types of property for diversification   [14:07 - 23:07] Investing with a Professional Commercial Real Estate Investor To replace income, one needs to calculate their investable net worth, savings rate, and fire ratio every month Financial independence does not mean one has to cover 100% of living expenses with passive income A combination of a stable job with good benefits and being self-employed can work well together   [23:08 - 32:19] Overcoming Language Barriers and Building a Global Business Living in UAE is bilingual in English and Arabic, making the language barrier a non issue SparkRental offers a real estate investment club, property management software, and education Earning income from anywhere in the world can be done through remote jobs or online business   [32:20 - 34:32] Closing Segment Connect with Brian through the links below Final words     Quotes:   "If you have enough rental properties, you could potentially not work anymore. The rental income could cover your living expenses." - Brian Davis   "You don't actually need to be financially independent. You don't have to be able to cover a hundred percent of your living expenses with passive income in order to start living your ideal lifestyle." - Brian Davis     Connect with Brian through Facebook, Twitter, or visit https://sparkrental.com/free. Join his group, Landlords, Real Estate Investors & Property Managers Hub.     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes, or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Real estate investors are often asked to give a presentation and that can be for a number of reasons. You may be asked to speak in person at a REIA meeting or a local meetup, to a group of investors in an online meeting, or even as a guest on a podcast.    However, one of the most important times a real estate investor needs to know how to communicate effectively is when they are meeting with a private money lender. The person you are asking to put their trust in you by loaning you money isn’t likely to do that if you can’t clearly communicate the opportunity FOR THEM. They have to feel comfortable with you and your capabilities.   If you think about it, you are actually giving a type of presentation every time you talk to a motivated seller. Being able to communicate effectively is one of the most important skills real estate investors need.   My guest today is Brenden Kumarasamy, the founder of MasterTalk. Brenden is an expert on this topic, so be prepared to take some notes on these simple but effective tips to master your next talk. You can reach out to Brenden at the links below to learn more.   [00:01 - 07:25] Opening Segment Introducing Brenden to the show He coaches ambitious executives and entrepreneurs on how to become the top 1% of communicators in their industry Real estate investors need to know how to communicate effectively when meeting with a private money lender Posture and confidence are important when presenting to motivated sellers   [07:26 - 15:27] Mastering Presentations for Real Estate Investors Practicing the Random Word Exercise and Question Drill can help real estate investors become more proficient in their field When giving presentations, it's essential to take a step back and ask yourself what the outcome of the presentation should be The intention of the presentation should be tailored to the audience and goal, such as inspiring an audience or raising capital   [15:28 - 32:43] Tips for Taking Your Presentation to the Next Level Ask yourself if the speaking engagement is a good use of time Invest in the talk to get something out of it Use techniques like text campaigns, social media, and freebies to draw people in Write down a communication manifesto to be the best speaker at the conference Introductions and closings of speeches in real estate are often bad Focus on personal stories and your vision for the business when speaking Spend time on ending a speech, but keep it shorter if attending an event   [32:44 - 42:33] Closing Segment People will remember stories attached to a person's ideas, not the content itself Bridge trust with a personal story and build credibility  Focus on one thing at a time while coaching someone When raising capital, focus on selling the property     Quotes:   "My definition of communication is how do we convey an idea in a way that achieves a specific outcome for a specific audience." - Brenden Kumarasamy   "The goal is not to be great. The goal is to be the best speaker at the conference. So who do we need to be that person, and how much more money will we create? And in real estate, it is a lot of money." - Brenden Kumarasamy   "People will rarely remember the information that you share, but they'll always remember the stories attached to that person's idea." - Brenden Kumarasamy   Connect with Brenden through YouTube, LinkedIn, Instagram, or visit his website. http://rockstarcommunicator.com/     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes, or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

Do you have a system for following up after the seller says no to your offer? As many as 80% of your deals will likely come from follow-up. You know what they say; “The fortune is in the follow-up”. In this show, we will go over some of the ways you can set up follow-up systems. I will also tell you what two of my favorite follow-up ways are that you can use in your own business.   [00:01 - 04:18] Opening Segment • How to follow up after the seller says no • Understand the seller's motivation to solve their problem Focus on how you can solve the seller's most pressing problem • Nos are not final and complete nos   [04:19 - 08:42] Follow-Up is Key to Success • 80% of deals come from consistent follow-up • Stay top of mind so sellers remember you when they change their mind • Direct mail should be sent out every month If asked, take them off the list to avoid aggravation   [08:43 - 13:23] Following Up After a Rejected Offer • 80% of Americans don't answer the phone when an unknown caller calls • 95% of text messages are opened, and a large percentage of those will be responded to within 3 minutes • After making an offer, follow up daily for a couple of days and then every two to four or five days Check-in periodically after a few weeks to see if they have sold the property   [13:24 - 18:46] Closing Segment • Get different results with these two tips for consistent follow-up on property deals • Why you should send sellers a personal note or video Key Quotes:   "The fortune is in the follow-up, my friends.80% of your deals will come from consistent follow-up." - Sharon Vornholt   “Your goal as a real estate investor with marketing, with follow up, and with all the things around making offers in real estate is to have these people remember you.” - Sharon Vornholt   "People remember stories, so be memorable. There's just no way that you can go wrong with that." - Sharon Vornholt Resources Mentioned:   Bonjoro Probate Investing Simplified Course  Quick Start Marketing Plan Template Get Different: Marketing That Can’t Be Ignored by Mike Michalowicz    WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!

I have another reader question for you today, and it’s a good one, and it has to do with what happens when someone passes away in your rental property.    The exact question was:   When a tenant passes away in your rental property, and they have a month-to-month lease with no one else on the lease, how long do you give the family to clean out the house? He was there for 15 years and had a lot of stuff. She also goes on to say they inherited the tenant when they bought the house. What a great question.    So, let’s break this down into bite-sized pieces because there are actually a lot of pieces, and some of them are legal issues to address.     [00:01 - 04:19] Opening Segment • How to navigate probate laws when a tenant passes away in your rental property Notify the authorities and get written documentation of the death • Work with the executor, personal representative, probate attorney, or court to ensure legal compliance   [04:20 - 08:33] Understanding the Process of Handling a Tenant's Estate After Death • Secure the property as soon as you know that someone has passed away • Do not allow anyone into the property until you have paperwork that declares the decision maker • Lease extends to the expiration date, even if the tenant passes away   [08:34 - 11:09] Closing Segment • Long-term lease requires payment until expiration by the estate • Any unused portion must be returned to the executor     Resources Mentioned:   Blog: Louisville Gal's Real Estate Blog   Podcast: Let's Talk Real Estate Investing Podcast   FREEBIE: Probate Investing Starter Kit   Probate Course: Probate Investing Simplified Course     Key Quote:   “As a landlord, your number one priority will always be to regain control of the property as soon as possible.” - Sharon Vornholt     WANT TO LEARN MORE?   Connect with me through my website, Instagram, and LinkedIn.   Or you can send me an email at sharon@sharonvornholt.com    Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.   Learn more about this podcast on iTunes or Stitcher.   If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!.