The Water Trough- We can't make you drink, but we will make you think!

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No-nonsense insight for business folks! Whether you're contemplating starting a business, you're new to business, or you're a pro who is dealing with unresolved challenges, this is the place for you. You'll get actionable ideas, insights, and the motivation to grow your business, as you've always hoped to. Your host, Ed Drozda, The Small Business Doctor brings down-to-earth talk, conversation with thought-leaders, and much more. The key to your success lies in the untapped potential of you and your team. Join us at the Trough as we tap into your opportunity. A special shout-out to Tim Paige. Not only an amazing Human Resources VP at a prestigious New England university but a true Master of Music. That's right, he produced, played, mixed, and recorded our music tracks. Thanks, Tim. read less
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Episodes

Surrounding Ourselves with the Power of Courage, Trust-Building, and Authenticity
Dec 1 2023
Surrounding Ourselves with the Power of Courage, Trust-Building, and Authenticity
Irene Stern Frielich discusses the attributes of courage, trust-building, and authenticity and how they have helped her achieve audacious goals she sets for herself. Setting those lofty goals, and having an operational plan to break down her goals and then execute on them, has helped Irene to grow her instructional design consulting business and has propelled her through writing and publishing her memoir. Now, Irene uses the same strategies to realize her goal of scheduling 50 events related to her book in the next year, while also achieving the business goals she’s set for EnVision.Irene is the owner of EnVision Performance Solutions, an award-winning instructional design consulting firm based in Massachusetts. For the past 25 years, Irene and her team have been developing customized learning solutions for large and small corporations, not-for-profit groups, and public health organizations. Irene’s memoir, Shattered Stars, Healing Hearts: Unraveling My Father’s Holocaust Survival Story, came out in October 2023 and has earned the #1 New Release in Jewish Biography and #1 New Release in Holocaust Biography spots on Amazon. Irene has spoken internationally about her family’s story and has had articles about her family published in German and Dutch media. She is deeply grateful to the eighteen courageous individuals who helped her family survive.More from Irene Stern FrielichIrene's business, EnVision Performance Solutions, providers of custom instructional design services: www.envision-performance.comIrene's book, Shattered Stars, Healing Hearts: Unraveling My Father’s Holocaust Survival Story, available at: https://www.amazon.com/dp/B0CKJ9WX35Irene's family story presentations and author talks are described here: Book Irene Frielich, Author & Speaker, Shattered Stars, Healing Hearts (good for community groups, churches and synagogues, business groups, book clubs, and any organization looking for inspiration to lead the way in doing good in the world)
Strategic Alliances- you do NOT have to do it all alone
Jun 29 2023
Strategic Alliances- you do NOT have to do it all alone
A strategic alliance is a collaborative relationship between two or more parties. It is designed to facilitate the achievement of agreed-upon goals or to fulfill a critical business need while retaining the independence of the parties. Unlike a partnership, there is no need for a transfer of equity nor is costly legal assistance necessary, however, the quid pro quo principle applies. The parties agree to certain conditions and hold each other mutually accountable. The myriad of tasks and responsibilities for a small business owner can be daunting. When there are not enough staff, expertise, or resources, a strategic alliance is worth considering. In fact, strategic alliances can be a lifeline, particularly for those who are engaged in a new or growing business.Here are a few tips to get a strategic alliance started: 1. Envision and express the synergy Identify your needs; it doesn’t matter how simple or complex they are- if you are not best equipped to handle them, someone else surely is Be prepared to express your needs so that a prospective alliance can appreciate their potential value to you Identify what you will offer in return; be prepared to express this in a way that shows a prospective alliance your potential value to them 2. Identify and screen alliance candidates Identify known contacts and/or seek referrals from trusted sources that match your needs and your offerings Share your vision 3. Upon mutual agreement go forward and reap the rewards The world is full of talented people; not all of us excel at the same things and it is this heterogeneity that fuels synergy and success. Remember, you don’t have to do it all alone.