On this episode of REI Marketing Nerds, we sit down with Frank McKinney, a groundbreaker in luxury real estate and a man of many talents.  From humble beginnings to multimillion-dollar oceanfront developments, Frank's approach to real estate is as innovative as it is effective. Join us as we dissect the mindset of mastering the craft of real estate investment and learn how one man's vision can significantly impact the industry.  Tune in for a thought-provoking discussion that challenges conventional wisdom and showcases the artistry behind successful real estate. This episode is a unique opportunity to gain insights from a seasoned pro who does things differently. Show Highlights: How did this person become a master of numerous talents? [03:33]Discover a journey from being a real estate tycoon to a bestselling author. [06:12]Transitioning from a stable job to starting a business. [09:47]Learn how a moment of epiphany can change your life. [10:51]Do you want to know the secrets of real estate craft? [13:41]Here is how you can overcome your fear of taking risks. [16:33]Let’s have a look at an entirely new approach to real estate investing. [18:25]The importance of craftsmanship and aesthetic value in real estate. [23:16] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In today’s episode, Dan continues his conversation with special guest Eddie Wilson. They talk about making smart investment decisions and preparing businesses to be sold. They also discuss how these principles can be applied to positively impact non-profit organizations.  Plus, they give a sneak peek into Eddie's upcoming Aspire Tour, a special event for people who want to start their own businesses.  If you're interested in real estate and making a difference in the world, you won't want to miss this episode! Show Highlights: How to remove emotions from your decision-making? [01:04]Do you know about the use of a predictive index? [03:09]How to structure a business that you can exit from? [06:43]Discover the five essential phases of running a business. [07:30]How to become significant yet irrelevant [09:55]Discover this highly efficient way to run and grow a business. [12:58]The significance of having the right aim. [14:00]How to run non-profitable businesses successfully [15:00] For more information about Eddie Wilson go to https://officialew.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this episode, real estate investor Eddie Wilson, known as the "King of Exits" by Forbes, shares his amazing insights on risk, emotion-free investing, and the power of gratitude.  As a third-generation real estate entrepreneur and a master of business exits, Wilson's approach to investing will leave you feeling pumped and ready to take your investment game to the next level.  Be sure to join us for part two of this conversation next week! Show Highlights: Learn about the multifaceted career of this hardcore real estate investor. [01:31]Uncover a unique strategy for business success. [05:44]The importance of changing perspective. [07:45]How can gratitude transform loss into strength? [10:12]How do you find gratitude for the situation you are in? [13:38]Do you respect your time? [15:41]How can one man's courage lead to a legacy of dreams fulfilled? [17:29]Navigating the world of risk and emotion in real estate investing. [19:20] For more information about Eddie Wilson go to https://officialew.com/   To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In today’s episode, Dan’s special guest is Brad Chandler. Imagine flipping not one, not ten, but over 4,000 homes - Brad's done it, and he's here to share his incredible story with us.  Discover how changing the way you think can lead to big wins in business and everyday life. Tune in as we explore Brad's climb to the top and learn how he's helping others do the same.  It's an episode packed with real talk and real inspiration - you won't want to miss it! Show Highlights: Discover this incredible story of success in real estate investing. [02:34]Is chaos inevitable without self-worth? [05:50]Where does this mindset of “I am not enough” come from? [09:45]Find out how one traveler's quest led to a profound realization. [13:08]Discover the impact of coming to terms with your truth. [15:49]How to get over the self-limiting beliefs of childhood  [20:46]The disastrous effect of negative self-talk. [25:25]Discover how someone's 40-year negativity vanished overnight. [28:22]Do you know that your subconscious mind controls 95% of your behavior? [35:54]How to stop driving with the emergency brake on? [35:09] For more about this episode head over to https://adwordsnerds.com/brad  For more information about Brad Chandler go to https://www.bradchandler.com/quiz/  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this episode, host Dan Barrett continues his conversation with land investing expert Joe McCall. They discuss the importance of taking action and making offers in real estate investing, the current state of direct mail response rates, and the strategies for effective direct mail marketing.  Joe also shares his insight into using automation in real estate investing, including the use of AI, and offers a sneak peek into his Saturday workshops where he walks through setting up a land investing business in a new market in real-time.  If you're interested in learning the ropes of land investing, this episode is a goldmine of practical insights and strategies from an industry expert. Tune in now.  Show Highlights: Do you know why 80% of people never finish coaching programs? [01:04]Do this to maximize your income. [03:05]Here is what you need to know about direct mail. [03:23]The significance of consistency. [05:02]How can you grab attention with a crumpled letter? [07:20]Looking for a game-changing CRM for real estate? [09:57] Discover the ways of utilizing AI for your business growth. [12:22]Wondering how to ace negotiations with sellers? [15:51] For more information about Joe McCall go to https://joemccall.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this action-packed episode, Dan invites special guest Joe McCall to reveal his secrets to automating a thriving land investing business.  Joe shares how he and his teenage sons generated an impressive $153,000 in profits – and the best part? It's all about keeping it super simple and effective. But that's not all – they also explore the current real estate marketing landscape and tackle the ever-present challenge of competition.  You won't want to miss out on this eye-opening discussion that's sure to leave you inspired and ready to take your real estate investing game to the next level. Show Highlights: Learn to navigate the landscape of land investing. [02:03]The inspiring journey of a parent who taught his boys land business to make money. [03:53] Have you considered training your kids in real estate? [08:50]Is residential real estate all about emotion? [11:48]How much does it cost to market a deal? [14:52]What is stopping you from making money? [23:37]Are you afraid of failing? [25:26] For more information about Joe McCall go to https://joemccall.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

This week, host Dan Barrett teams up with housing expert Justin Hartman. Together, they're going to share some top-notch tips for understanding the housing market.  You’ll learn how people buying homes and paying off their mortgages affect you as an investor. Plus, Justin's got a special way of looking at the housing market that will totally change how you think about real estate.  So grab your headphones and join us for a chat about making smart moves in real estate.  Show Highlights: Discover how the economy impacts real estate investment. [01:31]Learn the secrets of data-driven investing. [05:11]What drives us to improve our situation? [07:56]How do experts predict the unpredictable? [10:44]Are housing market predictions misleading millions? [14:54]The key to making educated investment decisions. [17:26]Want to know about this mistake that people often make? [20:06]The challenges of real estate investment. [22:20] Find out why some buyers overpay. [24:40]Learn how inflation can work in your favor. [29:29] For more information about Justin Hartman go to https://jasonhartman.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this episode, Dan continues his conversation with Josh Culler about the world of content marketing for real estate investors. From TikTok's marketing potential to the evolving landscape of Facebook as a marketing channel, they explore it all.  But the real gems lie in their discussion of creating top-notch video content. Josh shares game-changing insights on simplifying video production and the power of consistency in content marketing.  If you're eager to elevate your real estate marketing game with effective video content, hit play on this episode and get ready to level up. Show Highlights: Is TikTok the next big thing? [00:47]Learn how TikTok can be used in real estate and business industries. [05:43]Unlock the secrets of marketing funnel channels. [08:29]Discover how media consumption habits have evolved. [11:22]Explore the endless possibilities of video ads. [16:53]Are you ready to take your videography skills to the next level? [19:17]The undeniable significance of consistency. [22:39]How to create stunning videos effortlessly [23:49]  For more information about Josh Culler go to https://cullermedia.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this episode, Dan and special guest Josh Culler discuss content marketing tips for real estate investors. Get ready to discover the power of video content in today's fast-paced digital landscape and learn how to captivate your target audience.  From understanding the nuances of different content formats to finding the perfect platforms to showcase your message, this episode is jam-packed with practical advice to elevate your marketing game.  Whether you're a seasoned investor or just starting, this is a must-listen for anyone looking to dominate their market online.  Show Highlights: Discover this amazing story of success in content marketing. [02:41]Ever wondered how the real estate landscape has evolved? [03:54]Understanding the role of video in content marketing. [09:09]How can you target demographics to tailor content effectively? [13:40]The way to understand the audience’s preferences. [15:15]How to choose the best content for your business  [16:37]Learn to develop the right platform selection strategy. [21:48]The importance of consistency  [25:18] For more information about Josh Culler go to https://cullermedia.com/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this follow-up episode, Dan Barrett continues his conversation with Dave Seymour. From weathering the storm of the real estate crash to establishing a thriving business in the aftermath of the COVID-19 pandemic, Dave shares valuable insights and lessons learned.  Discover how he turned challenges into opportunities, gained clarity on maintaining focus, and the key to making pivotal shifts in his business.  If you're a real estate investor or entrepreneur seeking motivation and actionable advice, this episode is a must-listen.  Show Highlights: Discover this brilliant story of making it through a real estate crash. [01:12]How can you raise a larger amount of capital from accredited investors? [04:39]Want to know the key to increase income and tenant base? [06:35]Learn everything about fund structures. [07:12]Find out how workforce housing works. [10:02]How to persevere through tough times? [12:23]Learn how personal development contributes towards business success. [14:41]Do you want to know how faith can replace fear? [16:20] For more information about Dave Seymour: https://www.linkedin.com/in/daveseymour343/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this episode, Dan chats with real estate pro Dave Seymour.  You'll hear about Dave's amazing journey from firefighter to successful business owner, facing tough times and coming out on top in the real estate world.  His story is packed with great lessons and cool insights that will inspire and guide you through the ups and downs of the real estate game.  So, don't miss this episode filled with a genuine success story that shows how to overcome challenges and thrive in the real estate industry. Tune in now! Show Highlights: Discover this inspiring rags-to-riches journey of a real estate pro. [01:34]What are the two ways of looking at a real estate transaction? [03:16]Here are some surprising insights from the fire service. [05:42]Find out how investors can rescue distressed homeowners. [07:34]How can you elevate your social surroundings? [08:26]Learn the transformative power of consistent repetitive action. [09:40]Know more about this immigrant's journey to financial freedom. [12:48] The shift from retail security to the world of real estate. [14:43] For more information about Dave Seymour: https://www.linkedin.com/in/daveseymour343/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

If you do what everyone else is doing, your best case scenario is getting the exact same results as them (probably worse than them, if we’re honest). But if you want to dominate your market, you have to do better.  Doing better means innovating. It means marketing where your competition doesn’t market so you close the leads they’re not even generating.  In this episode, you’ll hear about the biggest marketing channel almost no real estate investor is using right now. Listen now if you’re ready to beat your competition to an undiscovered pool of leads and generate cheaper leads so you can sign deals left and right while they’re paying 10x as much and generating 10x less.  Show highlights include: The “inventory problem” making Google and Facebook ads more and more expensive—and the only channel that has no inventory problem (prices there are 10% of what they might be on the big networks). (5:20)Why Google AdWords prices will only keep rising. (8:40)Why ad costs remained almost constant on this one advertising channel for 5 years straight, meaning you can bank on getting cheap clicks years into the future. (13:50)Dan’s challenge for all hungry real estate investors who want to make it big this and next year. (17:30) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Since you began your investing business, you’ve probably noticed that today’s economy changes at such a rapid pace that it’s hard to keep up at all.  If you don’t build the right skills, what you learn today evaporates tomorrow.   But if you do it the right way, you can build skills that last for the ages and adapt to whatever the current market demands.  Find out about the exact ways you will outpace your competition and win in the long-term, even if you’re just starting out. Learn the right way and dominate your competition. Show highlights include: The biggest threat to real estate investor marketing right now (tactics that work now might literally be illegal soon). (5:30)The four-letter word that encompassses how you win in the long run by building skills that last. (8:50)Why you shouldn’t try to “be good” at REI if you want to enjoy lasting success. (10:20)The two approaches to becoming successful—and which one always wins. (17:00) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In the real estate investing world, many business owners dismiss the idea of creating mission and value statements. In the corporate world full of woke businesses, these statements mean nothing.  But when you don’t define your values, it’s impossible to attract the best fits for your business. In fact, defining my company’s values was the single most valuable thing I’ve done in the past 5 years.  And you know what?  When you define your values the right way, it’ll be the most valuable thing you do in the next 5 years too. In this episode, you’ll discover the right way to define your company’s values and attract all-stars to your team with ease. Listen now and make your next hire your best one yet.  Show highlights include: Why hiring out of desperation cripples your growth instead of supporting it (2:42) The single most impactful “tweak” to your hiring process which guarantees you hire the best teammates (3:31)Why mission and value statements for your company are a waste of time (and why asking this question instead attracts top performers) (4:21) The counterintuitive way hiring based on skill set alone can bankrupt your business (9:40)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

In a post-crisis economy, less people buy vacation homes, invest in rentals or move away from the home they know. Even if there’s still enough sellers, you can’t make money by holding onto an empty house.  What do you do if you have a property from a seller? Do you just sit on it while your money’s tied up in it? No. You can find buyers in these crazy times. If you know how. In this episode, you’ll find out how to get buyers, even if it looks like there are none. Let your competitors pretend there’s no one buying properties while you close their leads. Want to boost your business during this crisis?  Listen now! Show highlights include:   Why people on social media are lying when they talk about the crisis (especially “marketing gurus”). (2:30)How to get punched in the face in this recession—and the counter-intuitive way to stay calm and thrive right now. (3:44)You probably won’t find buyers with Google Ads. Here’s where to find them instead,how to target them and what to say. (5:10)The marketing strategy that gets buyers without a website. (8:29)Email marketing is great, but here’s why it makes you miss out on buyers right now. (9:19) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Claim your pitch-free strategy session at: https://adwordsnerds.com/strategy

Whether you use bandit signs, direct mail, Google AdWords or other marketing channels, there’s one thing you can’t run a business without these days: A website.  Now, different investors have different websites. And there’s many websites that can pull leads for you. But there are a few things every successful investor website needs so it delivers motivated sellers to you.  In this episode, you’ll hear which elements you absolutely need to make your website get leads for you (You can implement some of these in under 5 minutes). Show highlights include: If you only improve one thing on your website, make it this to increase your SEO rankings and your conversion rate. (2:45)The two free softwares that minimize the guesswork involved in generating deals through your website. (3:20)You can have the most persuasive website, but if you neglect this, most visitors won’t ever see your site. (7:20)The single best medium to get more engagement from your website visitors. (17:55)How your website can help you shake off the sleazy image many investors people have from the REI industry. (19:40) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Have you ever been ripped off by a so-called marketing expert that promised you X, Y, and Z but gave you nothing?  Cunning self-proclaimed “experts” dupe many real estate investors into investing their hard-earned capital into their services. These tricksters promise innocent investors the world, but deliver nothing. Why does this happen?  More often than not, “experts” cloak their incompetence with certainty. It happens in all industries — especially complex ones like marketing.  Here’s the truth:  The top experts in any field are never certain. The more you dig into a certain subject, the less confident you become. Knowing this little counterintuitive truth can protect your wallet from greedy, new age robber barons.  In this episode, you’ll discover why the least certain experts are the most competent. And how knowing this protects your wealth and boosts your marketing performance.  Listen to the episode now before you get fooled again. Show highlights include: Why complete ignorance around a subject like crypto helps you make more informed (and profitable) decisions (3:49) How blind allegiance to an expert in any industry can sabotage your investments (6:00) The counterintuitive reason following the least confident experts in an industry makes your pockets fatter than trusting the most confident ones (6:52) The insidious way marketing experts disguise their incompetence as certainty (and ransack your business) (9:56) The “It Depends” selection filter which prevents self-proclaimed experts from robbing you blind (10:04)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

Prepare to unlock the secret vault of financing as Dan discusses the world of credit unions on this episode of REI Marketing Nerds!  Join us as Mark Ritter, a mastermind in cooperative funding, reveals how you could snag better deals and dominate the real estate investment game. Forget everything you thought you knew about loans—this episode could transform your strategy and fatten your portfolio.  Are you ready to revolutionize the way you secure funding? Tune in now and catapult your investing to new heights! Show Highlights: Learn about the ecosystem of credit unions across the country. [02:48]What are the hidden benefits of working with a credit union? [05:43]Find out the difference between a commercial bank and a credit union. [07:52]Growth of business loans from $13 million to over $2 billion. [11:54]How does fixing small issues lead to larger cumulative wins? [15:51]Discover the game-changing fix that can transform mail processing. [16:40]Client and employee satisfaction as key turnaround metrics. [19:03]Why are credit unions a better option for real estate investors? [20:47]Discover this extra layer of protection that credit unions provide. [24:14]Addressing the misconceptions about credit unions. [25:14]Let’s analyze the future of the credit union marketplace. [28:55]Find out the reality of technology in the real estate industry. [30:41] For more information about Mark Ritter: https://www.mbfs.org/ http://www.nudirectionlending.com/ https://www.linkedin.com/in/markrittermbfs/ To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group   Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Is your real estate marketing strategy outdated? Uncover the transformation in lead generation as Dan Barrett explores various dimensions of the evolving digital landscape.  Discover the unconventional approach to training algorithms and revolutionize your online marketing game.  Don't miss this episode of the REI Marketing Nerds podcast - your blueprint to dominating the market! Show Highlights: Let’s analyze the evolution of match types in Google Ads [01:06]How to adapt to Google's keyword-less future  [04:09]The culprit behind declining lead quality  [07:33]Here is how you can adapt to the rise of AI. [08:47]This analogy will explain it all [11:31]Learn the use of reinforcement-based strategy in training algorithms [14:05]Explore the concept of using conversion events as reinforcement  [15:10]Find out this secret to get better leads  [17:04]How can you customize triggers for reinforcement? [18:18]It’s not a complicated world but a complex one. [19:36] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this episode, Dan unpacks the tangled world of online marketing for real estate investors. Get ready for a rollercoaster ride through the transition from a complicated to a complex system, and discover how it's shaking up platforms like Google Ads and Facebook.  Join Dan as he breaks down the differences between clear, complicated, complex, and chaotic systems, while you get the lowdown on thriving in this ever-changing online marketing jungle.  You won't want to miss this eye-opening exploration of the digital marketing landscape! Tune in now. Show Highlights: Get insights on the changes in the online marketing landscape. [01:24]Strategize your way! [03:02]Why start with understanding the systems? [04:32] How to differentiate clear systems and complicated systems  [05:41]Navigating through the unpredictability of complex systems [09:16]The secret key to deal with chaotic systems  [14:34]Know everything about Google's shift from AdWords to Google Ads [16:38]How to remodel your marketing strategy? [19:06]The importance of understanding VUCA environments [19:52]Why do high prices not always generate deals? [23:04]Understand Google's control over Ad targeting [25:05] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy