Full Episode Page:  Roland Gurney: Mastering Positioning and Standing Out in a Saturated MarketEpisode Summary:Roland Gurney, owner of Treacle, a marketing agency for other marketing agencies, shares his perspective on positioning, differentiation, and messaging. He emphasizes the importance of finding what makes each agency unique and valuable, rather than just focusing on how the copy sounds.  Roland emphasizes the value of embracing friction, taking risks, and being unafraid to challenge and push clients to find their unique positioning. The conversation concludes with a discussion on how Roland approaches crafting compelling messaging and the upcoming masterclass he is hosting on agency positioning.Takeaways: Focus on what makes your agency unique and valuable, rather than just how the copy sounds.Understand your target customers and their evolving fears and frustrations.Specialize and stand out in a saturated agency market.Embrace friction, take risks, and challenge clients to find their unique positioning. Testing and validating your positioning strategy in the market is essential.Crafting compelling messaging requires clarity, simplicity, and style.Repeating your message consistently across different channels is important for it to land.Where to Find Roland:Treacle.AgencyRoland's Article Nick kept raving aboutRoland Gurney on Linkedin Roland's "Craft a Powerful USP" Masterclass on 6/26 You can also get these additional episode resources for free: Treacle's Agency Proposition Canvas™ and Roland's book "Why You? How to create a unique agency proposition"  The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners. 🟢 Official: NickBerry.info🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG. 🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge➕ Go here to have Nick as a guest on your podcast➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here➕ Learn more about Nick Berry

Full Episode Page:  Kiri Masters (Pt 2): Personal Branding and Overcoming Mental Barriers Kiri Masters (Pt 1): The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 YearsEpisode Summary:In Part 2 of the conversation, Nick and Kiri Masters discuss personal branding and the challenges that come with it. Kiri emphasizes the importance of reframing thought patterns and beliefs about oneself and personal branding. She advises against calling oneself an expert or thought leader, but rather letting others recognize and label you as such. Kiri also addresses Nick's aversion to social media and suggests finding a channel that suits his personality and audience. They discuss the need for both a personal brand and a company brand. They also share resources and podcasts that have been helpful in their personal and professional development.Takeaways: Personal branding is a mental game that requires reframing thought patterns and beliefs about oneself.Avoid calling yourself an expert or thought leader; let others recognize and label you as such.Find a social media channel that suits your personality and audience.Both a personal brand and a company brand are important for success.Prioritize good sleep, exercise, and diet for mental sharpness.Where to Find Kiri:KiriMasters.comKiri is most active on LIHer new podcast is TheObsessionPodcast.comFind out about her Personal Brand CoachingGet all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'Resources MentioneThe Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners. 🟢 Official: NickBerry.info🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG. 🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge➕ Go here to have Nick as a guest on your podcast➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here➕ Learn more about Nick Berry

Full Episode Page:  Kiri Masters: The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 YearsEpisode Summary:Kiri Masters shares the story of Bobsled Marketing, the company she built and sold, and discusses her expertise in personal branding.Kiri attributes the success of Bobsled Marketing to leaning heavily into content marketing and building a brand of expertise in the Amazon ecosystem. She used blogging, YouTube videos, and online courses to establish credibility and generate inbound leads. Kiri also highlights the importance of finding a supportive community of fellow entrepreneurs and the value of resources like EOS (Entrepreneurial Operating System) and EO (Entrepreneurs' Organization). The conversation covers various entrepreneurial themes, including the importance of building a support system, the decision to sell a company, the challenges of transitioning after a sale, and the value of personal branding.Takeaways: Building a support system is crucial for entrepreneurs, including having a coach and being part of a community.Resources like EOS and EO provide valuable frameworks and guidance for business operations.Selling a company is a complex decision that requires careful consideration of various factors, such as burnout and future growth potential.The transition after selling a company can be challenging in terms of identity and mental health. Entrepreneurs should be proactive in seeking support and understanding the potential for post-sale depression.Personal branding is important for entrepreneurs and can help establish credibility and attract opportunities.Where to Find Kiri:KiriMasters.comKiri is most active on LIHer new podcast is TheObsessionPodcast.comFind out about her Personal Brand CoachingGet all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners. 🟢 Official: NickBerry.info🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG. 🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge➕ Go here to have Nick as a guest on your podcast➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here➕ Learn more about Nick Berry

Full Episode Page: A Podcast Episode Entirely About Nick Berry (Business and a bit of Life) (NickBerry.info)Episode Summary:Nick Berry, host of The Business Owner's Journey,  offers a high-level overview of his background, and explains his mission to shorten the learning curve for business owners. With over two decades of experience, Nick shares insights into entrepreneurial leadership, business strategy, and mentorship. Learn how Nick’s experiences and strategies can help you navigate the challenges of your business journey.Key Takeaways:  Nick Berry's Business JourneyNick provides a detailed overview of his background as an entrepreneur, CEO, author, and mentor.  He emphasizes the importance of anticipating and preparing for challenges in business, and how his insights can help other entrepreneurs succeed.Business Strategy and LeadershipNick delves into the core aspects of his business strategy and leadership philosophy. He talks about the importance of recurring revenue, maintaining a strong company culture, and client satisfaction. Nick also shares his approach to decision-making and the tools and frameworks he uses to stay organized and efficient.Mentorship and Support SystemsNick explains the significance of having a robust support system for business owners. He believes in continuous self-improvement and being part of a community that includes direct mentorship, peer masterminds, and larger business networks.  Quotes from the Episode"My goal with the podcast is to shorten the learning curve for business owners.""One of the biggest lessons that I'll share is that your job is to be a decision maker and you have to work to be good at being a decision maker.""I've always aimed to be someone you want in your corner if you're a business owner and you're trying to level up."What You Can Do Next:If you enjoyed this episode, please subscribe to the podcast on your favorite platform and leave a review. Your feedback helps us bring you more valuable content.About Nick BerryThe Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners. 🟢 Official: NickBerry.info🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG. 🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge➕ Go here to have Nick as a guest on your podcast➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here➕ Learn more about Nick Berry

Full Episode Page: Make Your Business Core Values Sticky (NickBerry.info)Also check out the Building a Sticky Business Culture Using Five Key Checkpoints blog post.'The Business Owner's Journey' Episode OverviewHow do you establish the culture you want in your business?  How do you maintain (defend?) it?  Nick Berry shares five essential checkpoints for creating awareness and reinforcing a strong business culture - and then making it 'sticky', so it lasts.Learn how to address common business culture problems by leveraging core values, leadership messaging, hiring processes, performance reviews, and the "culture infusion cycle". These five checkpoints can transform your business culture, ensuring alignment with your core values and fostering a positive work environment.Key TakeawaysCore Values: Establish clear and memorable core values that guide behavior within your organization.Leadership Message: Communicate the business vision and values regularly to keep them top of mind.Hiring Process: Integrate core values into every interview and onboarding session to ensure cultural alignment.Performance Reviews: Evaluate employees on their adherence to core values during performance reviews.Culture Infusion Cycle: Implement a system of consistent activities to reinforce core values at all levels of the business.Quotes from the Episode"Your culture exists whether or not you are intentional about guiding it, so if you haven't defined it, chances are it's not going the direction you would want.""Performance reviews should evaluate adherence to core values." "The culture infusion cycle turns values from words on a wall into daily practices."Resources MentionedDownload: Five Checkpoints for Values and Culture One-Sheet  The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners. 🟢 Official: NickBerry.info🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG. 🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge➕ Go here to have Nick as a guest on your podcast➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here➕ Learn more about Nick Berry

Full Episode Page: Recognizing Your Leadership Opportunities and Intentions (NickBerry.info) Also check out the Leadership Opportunities and Intentions blog post.Episode OverviewIn this episode of The Business Owner's Journey, Nick explains how you, as an entrepreneurial leader, can enhance your influence and effectiveness by recognizing and preparing for leadership opportunities. Don't leave your leadership interactions to chance—learn to be intentional and make every interaction count.‍You can turn every interaction into a meaningful leadership moment with a structured approach I call the Leadership Opportunities and Intentions Exercise.Key TakeawaysThe Leadership Opportunities and Intentions Exercise helps you identify who you'll interact with and how you can prepare to make those interactions impactful.Identifying leadership opportunities and stakeholders helps leaders prepare for interactions and set clear objectives.Understanding stakeholders' state of mind and perception helps leaders tailor their approach and communication.Being clear, purposeful, and present in interactions can create a positive impact as a leader.Shownotes00:40 Introduction to Leadership Opportunities and Intentions‍01:38 Identifying Leadership Opportunities‍04:10 Applying the Exercise: Examples‍08:00 Key Elements for Successful Leadership Interactions‍09:26 It Becomes HabitualAdditional Resources for Leadership Opportunities and IntentionsDownload: Leadership Opportunities and Intentions One-SheetArt Petty: Leadership & Executive Coach, Author | ArtPetty.comThe Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners. 🟢 Official: NickBerry.info🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG. 🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge➕ Go here to have Nick as a guest on your podcast➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here➕ Learn more about Nick Berry

The path of a business owner is paved with lessons learned, moments of doubt, big wins, plenty of mistakes... But above all else, the constant pursuit of growth. Welcome to ‘The Business Owner’s Journey', the podcast that’s here to help you navigate your way in the world of business ownership.I’m Nick Berry. I’m a 20 year entrepreneur myself, and this is my podcast. And I’m bringing you Entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own business owner’s journey. It’s crowdsourced business mentorship in highly concentrated doses.We’ll cover:StrategyLeadershipIdeas & OpportunitiesBest practicesTools and resourcesAll of the Lessons and experience from our guestsThis podcast for the business owners who are driven to grow and improve, Who want realistic and actionable insights.Who understand the immeasurable value in lessons learned from others.And that they’re just one lightbulb moment away from a big breakthrough.As business owners, we don’t know what we don’t know.  But we won’t find out what that is if we don’t look for it.  If that's what  you're searching for, I'm glad you're here.My goal is to shorten your learning curve so you can get out in front of challenges and be prepared for opportunities.  I don’t sugarcoat it: ‘The Business Owner’s Journey’ is hard. It’s complex, it’s stressful, and can be lonely.  But it can also be exciting, rewarding, and fulfilling, and you don’t have to do it alone.  Join me as I share insights and experiences of my own as well as other business owners and how they’re navigating their own Business Owner’s Journeys, so you don't have to figure it all out on your own.  The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners. 🟢 Official: NickBerry.info🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG. 🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge➕ Go here to have Nick as a guest on your podcast➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here➕ Learn more about Nick Berry