Dave Barton is Co-founder & CEO of Optify Online. Prior to Optify, he spent 7 years building an online Direct To Consumer optical brand with industry leading software. He is formerly of Oliver Peoples and Paul Smith Spectacles. He draws on over a decade making eyewear for the best brands in the world, having traveled across the globe in search of the best materials and style options and is based in Southern California.Dave provides fascinating insights into the transformation of the optometry industry through innovative solutions. Optify isn’t just a tool; it embodies the bridge between digital convenience and traditional patient care, aiming to enhance the optometric experience both online and offline.Key Takeaways:1. Successful selling online is a click away2. Enhance engagement3. Embrace systems like Optify to seamlessly merge online and offline patient experiences.Connect with Dave BartonWebsite: optifyonline.comTimestamps00:00 Identifying industry challenges and modernizing optometry.05:05 Italy food lover turned independent eyewear entrepreneur.07:12 Excited about modernizing industry, aware of challenges.11:29 Communication is key to professional expertise.15:39 Tech tools enhance patient care and visibility.17:54 Value of optician, relationships, quantifying product. Demographics, age?20:20 Valuable market potential for prescription safety eyewear.23:37 Addressing optical market challenges with accessible solutions.27:42 Moving Optify to new practice is cool.Talk with Peter Precht: www.eyecclearly.com

Cesar Rodriguez is a thoughtful observer and commentator on the intersection of society and technology. His insights into the diffusion of innovation are marked by a keen understanding that acceptance of new technologies is directly tied to a person’s grasp of them. Rodriguez believes that fear of the unknown often hinders individuals from adopting new technology, and this hesitation can only be remedied through increased comprehension and familiarity, which is often bolstered by savvy marketing strategies.Cesar provides invaluable insights into the importance of adapting to emerging eyewear trends and leveraging technology, like AI and virtual try-ons, within optometric practices. From the personalized fitting experience offered by EyeCClearly to embracing technology for consumer-driven success, this episode is packed with forward-thinking strategies for optometry professionals.Key Takeaways:1. Optometry has a unique opportunity to sell outside of their doors right now2. Understand and meet the evolving needs of consumers3. Providing prescription safety eyewear through unique on-site fittings can create new opportunities for growth.Connect with Cesar RodriguezLinkedIn: https://www.linkedin.com/in/private-eyes-llc-421b89261/Timestamps00:00 The relevance of technology in optometry practice.06:10 Mobile optical business serves various community needs.08:24 Introduction to a failed computer eyewear program.12:11 Embrace online ordering for your practice's future.15:30 Collecting insights, convenience, and engagement in eyewear.19:08 Trickle allows for identifying process bottlenecks.21:31 Experience enhanced, important for branding and growth.25:43 Connectivity to group, guidance, and living world.30:24 Be open to new opportunities, ask questions.31:22 Challenges in eyecare industry, but technology helps.Talk with Peter Precht: www.eyecclearly.com

Karen Michaelson, a beacon in Minnesota's optical community, has long been influenced by her father's legacy as a dedicated optician of 76 years. Following in his footsteps, she charted a path of service and commitment to her field. Her father was not just a skilled craftsman; he was a visionary who founded the Minnesota Optician Society in the 1970s, creating a forum for optical professionals to unite, learn, and grow together.Karen shares her passionate journey, emphasizing the human aspect integral to opticianry. From connecting with patients virtually to addressing the impact of technology and private equity buyouts on the profession, this episode is a treasure trove of industry wisdom and foresight.Key Takeaways:1. Connect your experiences with your future2. Inclusive approach is the winner for the 3 O's: Optometry, Ophthalmology, and Opticianry3. Growth with new approaches is badly neededConnect with Karen MichaelsonWebsite: www.consultingwithkare.comTimestamps00:00 Minneapolis group revives optics society, honoring founder.03:36 Passion for local missions and giving back.06:52 Optometric and optician collaboration in Pennsylvania.12:42 Mapping out career path, connecting the dots.13:35 Connecting the dots from past to present.17:02 Reflecting on past experiences and embracing change.21:44 Opticians should support, not ridicule, beginners.26:30 Optifie users experience growth, but risk losing clients.27:03 Direct one-on-one interaction keeps opticians engaged.30:06 Optician fits boy with glasses he likes.34:36 Trust, compassion, listening, improvement, bridging gaps, empathy, patient-centered.36:30 Promote spreading message, seek input, improve understanding.Talk with Peter Precht: www.eyecclearly.com

Howard Klemm is a pioneer in the field of coating technology. With his expertise, he has significantly improved anti-reflective coatings and blue filters, making a huge difference for patients wearing minus lenses. His work, combined with digital surfacing technology, has eliminated peripheral blur and provided patients with a wider field of view.Howard Klemm delve into the evolving landscape of optometry, touching upon topics like the impact of time usage on profits, patient care, advancements in lens technology, and the growing trend of online eyewear purchases. With a focus on enhancing profitability and patient satisfaction, this episode offers valuable insights for aspiring and established opticians alike.Key Takeaways:The impact of time usage on profitability.Emphasis on patient care and loyalty.Evolution of lens technology.Connect with Howard Klemm:Website: www.katzeneye.comTimestamps04:01 Support for coatings on kids' eyewear.07:16 Uninformed guy faces job replacement by AI.12:45 Improved patient experience and expanded services.14:34 Home, commute, hobbies, after-work routine recommendations.19:04 New opticians association in PA expanding.22:58 Associations are important for mentorship and learning.25:59 New eye products constantly appear for assessment.32:28 Remote frame styling in dispensaries is a win-win.Talk with Peter Precht: www.eyecclearly.com

Nathan Hill is recognized for his forward-thinking approach in inventory management within office environments. He advocates for the use of technology to track sales and guide restocking, contrasting this method with the traditional, less precise practices that rely on memory or instinct. Nathan champions data-driven strategies to help businesses optimize their inventory decisions and maintain a competitive edge. His insights focus on the importance of adapting to contemporary tools for sustained commercial success.Peter Pretch and Nathan Hill discuss how the mindset towards selling higher-end products can not only result in greater returns but also lead to a more satisfied customer base due to better product durability and reduced complaints. They cover the importance of data-driven decision making balanced with relationship sales, and how defining your optical store's story can powerfully influence your frame selection and customer perception.Key Takeaways:How you learn the skill of opticianry is critical.Leverage systems and technologies to enhance sales.Promote an individual's natural inquisitiveness always!Connect with Nathan HillWebsite: www.hillopticalconsultants.comTimestamps00:00 Successful optician integrates tech, embraces high-end frames.03:41 Some offices use tech for sales analysis.07:48 Balancing sales and relationships can be complex.13:12 Objectivity in analyzing personal collections for sales.14:18 Connecting with diverse individuals in past workplace.18:36 Employers support employee interests for personal growth.22:29 Learning is like falling off a bike.23:22 Understanding consequences of expressing anger in public.27:58 Opticians help connect people with eyewear remotely.29:48 Grateful for insights into personal-level optics business.Talk with Peter Precht: www.eyecclearly.com

Dr. Warren McDonald is a licensed optician advocating for the importance of licensing in his field. He believes in the apprenticeship training method and has testified in front of general assemblies to emphasize the value of licensure for opticians. Dr. McDonald is dedicated to ensuring opticians are recognized and licensed professionals, especially in states like Oregon and California where it is not required.Dr. McDonald shares his insights on the history of contact lenses, the challenges faced by opticians, and the future of the profession. The conversation dives into the importance of education, advancement in technology, and the need for standardization in the optician field. Join us as we delve into the past, present, and future of optometry, and the incredible journey that has shaped Dr. Warren McDonald's career.Key Takeaways:Emphasize practical experience in opticianry.Cultivate passion and dedication in opticianry.Embrace the importance of proper education.Connect with Dr. Warren McdonaldLinkedIn: https://www.linkedin.com/in/wgmphd/Timestamps00:00 Reflect on history, inquire about optician education.04:08 Optometrists and physicians: Similar training, varied requirements.07:52 Commuted weekly from North Carolina to New York.11:32 Sold program to US, faced opposition. Move forward.14:38 Peter's main problem: People take offense.18:43 They took refraction course, but didn't understand.20:14 Craftsmanship in opticianry, partnerships and gratification.23:22 Be knowledgeable and stay attentive in hometown.28:08 Experience trumps years and accreditation in medicine.32:22 Fantastic dialogue, new tech, visit icclearly.com. Thank you!Talk with Peter Precht: www.eyecclearly.com

Trudi Charest is a seasoned professional in the eye care industry, with a lifetime of experience and a passion for paying it forward. She is set to be a keynote speaker at the Ira Rourke and is excited about the new concept in the industry, spearheaded by eyewear designer Stephen Fournier and business guru Charlene Nichols.Together, they discussed the significance of personal and business digital branding in the optical industry and the exciting developments in the upcoming Eyewear Artwalk event. Get ready to uncover valuable insights and actionable strategies to enhance your business's profitability and visibility in the digital space.Key Takeaways:Embrace personal branding.Utilize digital channels.Evolve with the digital age. Connect with Trudi Charest:LinkedIn: https://www.linkedin.com/in/trudicharest/Website: https://thedigitalsalesrep.com/Eyewear Artwalk: https://www.eyewearartwalk.com/Timestamps00:00 Eyewear Artwalk: immersive, local, unique event experience.05:37 Specializes in digital branding for ECPs.07:25 Personal story connects digital & patient care evolution.11:06 Book on personal branding and digital outreach.14:31 Book discusses successful digital marketing through 4 channels.19:26 Teaching concepts of book to sales reps.23:35 Optometrists not optimizing LinkedIn, impacting appointments.27:05 Camera presence creates your personal brand identity.29:18 Millennials influenced by social media, branding important.31:40 Sharing personal stories fosters brand connection and relatability.37:23 Engaging discussion highlights key actionable advice.37:59 Thank you for listening to Optometry Profits.Talk with Peter Precht: www.eyecclearly.com

Jennifer Gill is a licensed optician with over 20 years of experience in optical management, human resources, employee development, and marketing. She works at Eyetastic Services, a company with an aim to drive innovation, enhance patient care, and create a stronger, more united community by finding the best candidates for the practice roles.Peter and Jennifer Gill dive into the state of opticianry today, discussing the mix of ages and backgrounds among opticians, as well as the challenges of finding skilled opticians in certain areas. They explore the importance of marketing and showcasing the culture of eye care practices to attract candidates, with a particular emphasis on social media platforms like LinkedIn. The conversation also touches on the role of automation in the industry and the need for ongoing education and practical training for opticians. Lastly, Peter and Jennifer discuss the exciting upcoming event, the Eyewear Artwalk, and its potential to connect eye care professionals, practices, and customers in a virtual environment.Key TakeawaysCulture and marketing attract staff and patients.Automation needs education in Eye Care.Online sales impact eyewear's evolving future.Connect with Jennifer Gill:Website: www.eyetasticservices.comTimestamps02:45 Opticians and medical exposure inspire career interest.03:38 Opportunities to recruit and market for practices.07:42 Optical art integrates fashion, style, and medicine.10:36 The vast reach of marketing is fascinating.14:31 Florida education good, other states lacking licensing. Influx of younger opticians, future automation.19:29 Feel good videos connect professionals on LinkedIn.22:15 Art Walk 2024: Virtual connection, business implications.23:47 Opticians' advice can boost sales, practice growth.Talk with Peter Precht: www.eyecclearly.com

Perry Brill's passion for optometry stems from his upbringing in a family with a long history in the field. His father, a respected optometrist with over four decades of experience, influenced Perry's decision to pursue a career in optometry. Despite initially considering a path in medicine during college, Perry found his calling in optometry after realizing his disdain for chemistry and lab work. Perry delve into the national average salary for opticians, which falls far below what can be considered a livable wage. But fear not, because we also explore innovative solutions such as employing remote opticians to handle tasks like ordering and paperwork.We also dive into the cutting-edge technology used in the eyewear industry, including Perry's's groundbreaking software called Specsfax, which converts faxed orders into digital orders and sends them to a lab management system.Perry and I also explore the future of the industry, including the rise of virtual opticians and the potential for virtual fittings through platforms like Zoom. And with a growing need for more opticians, the possibilities are endless.TakeawaysEmbrace TechnologyExplore Collaboration and Growth OpportunitiesStreamline Workflow with AutomationConnect with Perry Brill: Remote Staffing: www.eyehelpyou.coPodcast: www.eyetrepreneur.simplecast.com/episodesEyetrepreneur Facebook Group: www.facebook.com/groups/eyetrepreneur Timestamps03:55 Generational practice, deep relationships with opticians.08:51 Opticianry involves insurance, patient interaction, data entry.13:06 Companies lack understanding of automation in data processing.15:59 Dispensary chaos, optician's constant obstacles, remote engagement.18:11 American talent should embrace remote work professionally.20:49 Podcasting uncovers unexplored voices, challenges, and innovations.25:09 Rewarding work as optician helping people see.27:39 Automation needed to ensure seamless order delivery.30:30 Automated interconnected facts drive efficient prescription safety eyewear.34:37 Learning art in a classroom is beneficial. Opticians can do virtual fittings.38:42 Independent community revolutionizes glasses industry through technology.Talk with Peter Precht: www.eyecclearly.com

Charlene Nichols is known for her groundbreaking work in introducing the concept of omnichannel and virtual optical solutions. In 2015 and 2016, she and her team were the first to use the term "omnichannel" in their industry, revolutionizing the way optical products are marketed and sold. Charlene discusses the power of reinvention and the potential of real-time inventory systems for independent businesses. With her experience with Optical Near Me, we get to examine the future of eyewear dispensing.We also discuss the transformative potential of Artificial Intelligence in the eyewear industry and how it can assist in building a knowledge database for opticians and optometrists. TakeawaysEmbracing InnovationCustomer-Centric ApproachIndustry Collaboration and OpportunitiesConnect With Charlene Nichols:   Website: http://www.opticalnearme.comTimestamps:00:00 Innovating omnichannel in optical industry since 2015.06:15 Lack of digital transformation causes real problems.09:13 I can envision the human connection.11:32 Client uses optical app to help grandma shop.15:42 Online eyeglass quality control needs serious improvement.18:25 Metrics reveal untapped revenue and improve efficiency.19:56 Quality counts in product and prescription recommendations.22:55 AI empowering individuals to create personalized databases.27:33 Unfamiliar with fashion forward optical industry trends.31:59 Successful optical metaverse event with notable speakers.33:11 Worked with big companies, managing budgets. Expanding Eyewear Art Walk to 7 cities. Young Dirty Bastard performing, exciting industry event.38:01 Young Dirty Bastard to produce photochromic eyewear.40:07 Woman finds purpose in optician career training.Talk with Peter Precht: www.eyecclearly.com

Josh Cook is a determined individual who never takes no for an answer. When he realized there was no opticians association in Pennsylvania, he didn't simply accept it and move on. Instead, he turned his mindset from "can't" to "how" and started reaching out to people who could help.During our conversation, Josh delves into the challenges they faced in developing the association's website, but also the excitement and enthusiasm driving their work. We explore the intricacies of opticianry, comparing it to the complexity of chess, and emphasizing the importance of continuous learning and involvement in improving the industry.We also discuss the power of remote engagement in providing quality vision care, particularly for patients who have ordered glasses online and are dissatisfied. The conversation highlights the vital role opticians play in preventing glasses that are of no use to the patient and stresses the need for personalized, one-on-one interactions.Josh also shares his interest in learning more about working at Delray Vision Academy and running his own shop, underscoring the importance of exploring different office practices and constantly seeking growth and improvement.TakeawaysThe importance of opticians associationsProfessional development and industry knowledgeRemote engagement as a tool, not a replacementConnect with Josh Cook Website: http://opticiansofpa.comTimestamps02:59 Mindset shift from can't to how04:06 Vision for Pennsylvania opticians organization08:27 Completely agree, biggest surprises and challenges.11:18 Leadership about selflessness, not personal interests14:38 Connecting, inspiring, and educating opticians is important.20:07 Taking proactive steps for success now.23:06 Optician provides comprehensive care for progressive lenses.26:28 A great conversation, future discussions, documenting experiences.29:03 Free consultation to determine ideal products.Talk with Peter Precht: www.eyecclearly.com

Helen Whitaker is a passionate and dedicated optician who entered the industry in 2012 with a keen interest in providing the best care for her clients. Despite starting relatively late in the game, she quickly made a name for herself and established her own mobile optical business within three years. Her business was driven by empathy and a desire to provide the best service for her clients. Whitaker's journey is a testament to her determination and commitment to the optical industry.During our conversation, Helen delves into the strategies and processes necessary to meet the expectations and requirements of the perfect client. She emphasizes the importance of developing a niche and positioning yourself as the brand, rather than just the product or frames. Advertising plays a crucial role, and Helen shares valuable insights on targeting the right audience on the right platform.Helen shares valuable advice on delegation and optimizing different processes to cater to the perfect client. She highlights the benefits of using an online scheduling app for easy appointment bookings and utilizing free QR codes to gather client reviews.Throughout our conversation, we also touch upon the significance of immediate action, creating a workplace that both the optician and client love, and the rewarding aspects of helping people see clearly. Business education and mentorship are also addressed, with Helen stressing the importance of these in her program.Key Takeaways from the Episode:1. Develop a Niche: Understanding the importance of developing a niche is key in presenting the right message to the perfect client. It's not just about the products or frames; you are the brand. 2. Targeted Advertising: To attract the right clientele, it is crucial to advertise on the right platforms and to the right audience. Utilize the power of digital marketing to reach your target market effectively. 3. Power and Delegation: Building a profitable and sustainable business requires effective delegation and an efficient business model. Delegate tasks that don't require your direct involvement and concentrate on developing processes to serve your ideal clients.Connect with Helen: https://go.oncehub.com/HelenSecureVisionTimestamps02:49 Fascinating video on territory management & marketing.04:15 Say the right thing, right time, right people, sales09:18 Develop niche by targeting specific client preferences.12:29 Online orders right way, success selling product.13:16 Engage with perfect clients where they are.17:29 Losing motivation, finding perfect client, long-term success.22:33 Opticians, optical, relationships, territory, marketing, accessible business.23:41 Webinar summarizes mobile optical business possibilities. Strategy call.28:05 Creating mobile app to help people.Talk with Peter Precht: www.eyecclearly.com

Peter Pretch is a dedicated advocate for the optometry industry, bringing extensive experience in eyecare business management to his role as the host of Optometry Profits Revealed. With a strong focus on empowering opticians and leveraging technology, Peter shares invaluable insights, practical recommendations, and innovative solutions to help eye care professionals thrive in the digital age. His vision for the future of the industry centers around bridging the gap between patients and professionals and driving positive change in optometryIn this episode, I share my thoughts on the hidden challenges faced by opticians in the digital age, and explore innovative solutions that could transform the way patients and opticians interact. I delve into the painful reality of opticians troubleshooting issues they didn't create, without any remuneration, and discusses the potential of remote patient engagement to solve this problem. I go on to talk about how technology, like virtual frame styling, could play a crucial role in revolutionizing the optician-patient relationship, while emphasizing the need for professional involvement at every stage. Whether you're an optician, patient, or someone interested in the future of patient care, this episode guarantees to enlighten you about the future of optometry. Tune in to discover what the future holds!Key TakeawaysThe surge in online orders for prescription glasses has created challenges for opticians in providing professional assistance and diagnosing vision-related issues for patients.Remote engagement presents an opportunity for opticians to galvanize a place for themselves in the current eyewear purchasing environment, offering personalized assistance and consultations to address patient needs.Adapting to the digital age by embracing remote engagement and leveraging technology is crucial for opticians to establish a valuable role in the evolving landscape of eyewear purchases.Timestamps00:00 Opticians need better communication for patient care.04:49 Opticians adapt to modern patient preferences and needs.09:03 Maximize profits by leveraging your knowledge now.Talk with Peter Precht: www.eyecclearly.com

Cesar Rodriguez is a prominent figure in the field of social science and communication. With a deep understanding of how ideas and products gain momentum and diffuse through a population, he has made significant contributions to the study of adoption and innovation. His work has paved the way for understanding how individuals within a social system embrace new ideas and behaviors, particularly in the realm of technology. Through his research and insights, Cesar has helped shape our understanding of how innovations are adopted and integrated into society, making a lasting impact on the field of social science.Join as we unpack the influence and future of technology in the eye care industry. We tackle topics such as mobile refractions, the role of HIPAA compliance in advancing technology, and the varying stages of tech adoption. Drawing on the theory of diffusion of innovation, we explore how new ideas and products take root in society, and the profound impact this has on the optometry field. Listen in as we discuss how technology fosters connection, revolutionizes independent practices, and sparks much-needed change within the industry.In the second part of our discussion, we explore the impact of technology on opticians, from seasoned professionals to the general public, and how to best integrate these advancements into practice. Learn about how the Opticians Association has adapted to technology, embracing tools like Zoom for board meetings and educational events. Cesar also shares insights on how technology is reshaping the contact lens industry and improving patient care. Don't miss out on this engaging conversation on how technology is changing the face of eye care delivery, and the potential it holds for improving the industry.Three Key Takeaways1. The Impact of Technology: Technology is changing patient behaviors and expectations, presenting opportunities for optometrists to embrace innovative solutions for patient engagement, remote services, and personalized care.2. Adapting to Consumer Preferences: Eye care professionals need to recognize the evolving needs and preferences of patients, such as in-home optical services and remote consultations, and leverage technology to meet these demands.3. Embracing Innovation: Optometry practices can thrive by adopting technology-driven solutions, such as virtual consultations, mobile services, and digital education, to enhance patient care and service delivery.Timestamps00:00 Met via LinkedIn, connected through technology, membership commonalities.04:21 Diffusion of innovation theory explains new adoption.09:25 Discussing optometry practice innovation and self-assessment.10:10 Continuous introduction of new technology in optician work.15:08 Pre-pandemic readiness and future technology integration.19:01 Opticians discuss connection with patients and industry.23:11 Rise in mobile services for personalized comfort.25:23 Advancement in technology in ophthalmology over years.27:10 Optometry profits revealed, seize opportunities for growth.Talk with Peter Precht: www.eyecclearly.com

Mark Clark is a marketing professional with a passion for understanding consumer behavior and purchasing decisions. He has a keen understanding of the health care industry and the role of women as the primary decision makers for health-related purchases in households. Mark's insights into consumer behavior have led him to challenge traditional capture rate measurements, believing that a significant percentage of sales are not being accounted for. His deep understanding of consumer behavior and the health care market has made him a valuable asset in the industry.Mark and I take a deep dive into the changing landscape of optometry and e-commerce, starting with a critical look at outdated capture rate statistics and the remarkable case of Warby Parker's e-commerce sales rise. Expect to uncover fresh insights on consumer behavior trends, as we expose how the key to revamping your practice could lie in understanding and leveraging modern customer behaviors - particularly those of women, who typically make the health decisions in most households.Tune in as we explore Vision Council data that highlights convenience as the principal driver of consumer choices for optical products. We also share fascinating perspectives on the powerful role of fitting kits and Virtual Try-Ons (VTOs) in mitigating return rates for major online sellers. Together, we obliterate the myth that online shopping is all about price, and instead highlight the ever-present factor of convenience. Join us to envision the future of optometry practices in this digital age, and learn how to make your time more valuable through effective customer-collaborations.Three Key Takeaways1. Traditional capture rate measurements may not provide a comprehensive view of optometric sales, prompting a need for a broader understanding of consumer behavior and purchasing patterns.2. Convenience holds increasing influence over price in consumer decision-making, signaling opportunities for personalized, white glove services in the optometry industry.3. Leveraging technology, such as icclearly.com, offers potential for opticians to enhance patient experience and drive profitability in the rapidly evolving optometric landscape.Connect with Mark: https://ochovision.comTimestamps00:00 Questioning relevance of outdated capture rate statistic.05:42 Women are key in healthcare decision making.06:46 Remote frame styling boosts patient satisfaction, sales.10:31 Convenience and meeting people where they're at.13:35 Optical fashion blends with medical in business.19:14 Individualized convenience, blending safety and style.20:31 Ethical issues with on-site fit for work.23:30 Appreciation for tuning in, free consultation offeredTalk with Peter Precht: www.eyecclearly.com

Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, successful eye care entrepreneurs, and our host's own wealth of experience in the field. Tune in and gain a clear vision of your path to eye care business success.Talk with Peter Precht: www.eyecclearly.com