Technical Marketing Handbook

Simo Ahava

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.

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TMH #13: Take Care Of Your Expertise with Simo Ahava

TMH #13: Take Care Of Your Expertise with Simo Ahava

In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field. The post TMH #13: Take Care Of Your Expertise with Simo Ahava appeared first on Simmer.

TMH #13: Take Care Of Your Expertise with Simo Ahava

TMH #13: Take Care Of Your Expertise with Simo Ahava

In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field. The post TMH #13: Take Care Of Your Expertise with Simo Ahava appeared first on Simmer.

TMH #12: Missing Motivation with Simo Ahava

TMH #12: Missing Motivation with Simo Ahava

In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it. The post TMH #12: Missing Motivation with Simo Ahava appeared first on Simmer.

TMH #11: Product Analytics with Adam Greco

TMH #11: Product Analytics with Adam Greco

Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry. The post TMH #11: Product Analytics with Adam Greco appeared first on Simmer.

TMH #10: Communication Struggles with Simo Ahava

TMH #10: Communication Struggles with Simo Ahava

In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies, The post TMH #10: Communication Struggles with Simo Ahava appeared first on Simmer.

TMH #9: Experimentation with Matt Gershoff

TMH #9: Experimentation with Matt Gershoff

Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization. The post TMH #9: Experimentation with Matt Gershoff appeared first on Simmer.

TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava

Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like. The post TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava appeared first on Simmer.

TMH #7: Browser Tracking Protections with Simo Ahava

TMH #7: Browser Tracking Protections with Simo Ahava

Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care. The post TMH #7: Browser Tracking Protections with Simo Ahava appeared first on Simmer.

TMH #6: Web Browsers with Simo Ahava

TMH #6: Web Browsers with Simo Ahava

In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter. The post TMH #6: Web Browsers with Simo Ahava appeared first on Simmer.

TMH #5: Tag Management with Adam Halbardier

TMH #5: Tag Management with Adam Halbardier

In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system face every day. The post TMH #5: Tag Management with Adam Halbardier appeared first on Simmer.

TMH #4: Search Intelligence with Dawn Anderson

TMH #4: Search Intelligence with Dawn Anderson

Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect. The post TMH #4: Search Intelligence with Dawn Anderson appeared first on Simmer.

TMH #3: Online Analytics with Paul Boocock

TMH #3: Online Analytics with Paul Boocock

Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics. The post TMH #3: Online Analytics with Paul Boocock appeared first on Simmer.

TMH #2: Ad Blockers with Pete Snyder

TMH #2: Ad Blockers with Pete Snyder

This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers. The post TMH #2: Ad Blockers with Pete Snyder appeared first on Simmer.

TMH #1: Core Web Vitals with Philip Walton

TMH #1: Core Web Vitals with Philip Walton

In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals. The post TMH #1: Core Web Vitals with Philip Walton appeared first on Simmer.