Discover the highs and lows of running a small business in this milestone episode as we celebrate 19 months of operation. Ever wonder how to stay resilient amid unexpected setbacks? Learn from our personal sales experiences about the power of resilience and how to handle a dip in performance when faced with fierce competition and unexpected cancellations. Hear about our record-breaking leads from partnerships and effective advertising strategies, and what went wrong that derailed our momentum.Navigating a saturated market is no easy feat, especially when competitors are chomping at the bit to undercut prices. We break down our strategies for standing out, from offering a diverse range of product options to unique services like next-day installations and maintenance packages. Gain insights on how to communicate product quality to price-sensitive customers and ensure their loyalty through enhanced customer satisfaction and transparent sales processes. Transitioning from outsourcing to in-house operations can dramatically improve your control and accountability, and we’re sharing our journey on this front. Discover how we’re leveraging slow periods for strategic improvements, from enhancing SEO to building a robust referral system. Plus, get the inside scoop on our foray into federal contracting as a 100% disabled veteran-owned business, including valuable takeaways from the Vet24 conference in Orlando. We discuss breaking through business plateaus and achieving sustainable growth, inviting you to follow our journey and provide feedback along the way. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Ever faced a seemingly insurmountable business challenge and turned it into your biggest growth opportunity? That's the epic ride we're recounting today, sharing the trenches-to-triumph story of how my team and I navigated a high-pressure period that redefined our company's trajectory. We'll dissect the transformative shift from battling low margins to embracing premium pricing, revealing how it wasn't just our profit margins that soared—customer satisfaction and business health followed suit. It's a tale of strategic pivots, where refusing to play the price-matching game with subpar competitors laid the groundwork for a nourishing business dynamic, ripe with decreased complaints and an uptick in glowing referrals.Imagine a business world where AI isn't just a buzzword but a game-changing addition to your team. That's precisely the reality we embraced with our AI-powered virtual receptionist, transforming our operations from the ground up. In this candid share, you'll hear how adopting cutting-edge technology catapulted us from hands-on operators to strategic thinkers, with delegation and trust in our team underpinning our stride forward. Listen closely as we unfold the mind-bending shifts necessary to scale effectively, painting a picture of a business strategy that's less about solo sprints and more akin to a collaborative chess match.And then there's the art of cultivating what I dub the 'savage mindset'—a raw, unyielding approach to business and life that's been my compass since my Navy days. It's about setting audacious goals and embracing physical rigor, carving out a mindset that's virtually indomitable in the business arena. But the journey is not without its share of personal sacrifices—a topic we'll dissect with a dash of raw honesty. If you're hungry for inspiration and ready to redefine your limits, this episode is your call to arms, a testament to the discipline and unrelenting spirit required to achieve true excellence and lead by example.Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

In this episode I go deep into lessons learned this week, and how you can also get value from them! Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Hunter Ballew is the CEO of Roofing.com, ROOFCON, REVOLT and is a partner in REPCARD. He is a serial entrepreneur who has helped numerous companies grow and reach their goals.  Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

In this episode i talk about a massive moment in the company, as well as almost die driving 🤣Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

When the safety of our drinking water is at stake, knowledge becomes our primary line of defense. That's the promise of our latest episode featuring Justin Shoemaker, the innovative mind behind ClearWave Water Solutions. We tackle the critical topic of PFAS—those 'forever chemicals' pervading our water supply—and their alarming impact on health. Justin walks us through the sophisticated whole home filtration systems designed to combat these contaminants, sharing insights on their necessity not just in homes but potentially in safeguarding the water on military bases too. It's a conversation charged with the urgency of protecting our loved ones and the environment from the unseen dangers lurking in our taps.Ever considered the dark side of chlorine in our city water systems? Our second chapter exposes the risks and how it may react to create hazardous byproducts. We discuss the limitations of municipal water treatment and the pressing need for advanced technology right at the point of entry into our homes. Justin elaborates on the merits of high-grade carbon and dual ion exchange systems, making a case for investing in superior filtration that promises peace of mind with lifetime warranties unlike the dime-a-dozen solutions that may fall short over time.Wrapping up, we share a personal journey that underscores the direct correlation between water quality and wellbeing. The episode closes on a note of empowerment, guiding listeners on proactive steps they can take to mitigate PFAS exposure—from kitchenware choices to supporting environmental initiatives. Highlighting organizations like Wild Virginia, we stress the importance of collective action in pressuring policymakers and driving change for cleaner, safer water. This episode is not just a call to awareness but a rallying cry for each of us to play a part in the fight against forever chemicals. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Ever wondered how a fledgling business can skyrocket from a steady stream of leads to a roaring river? Well, buckle up, because that's exactly what we're unpacking today. Amidst apologies for less-than-stellar audio, this episode is a treasure trove of strategic insights that took us from 100K to a potential million a month in revenue. I let you in on the game-changing partnership that's catapulting our growth and dissect the bedrock of our success: nurturing relationships and partnerships. Drawing from my post-military journey and lessons learned while working at a premier water treatment company, I showcase how laying the groundwork through value creation and connection investment can set the stage for massive opportunities.Hold tight as we then pivot to the intriguing concept of hedonic adaptation and its subtle yet profound impact on your hustle. It's a deep dive into the psychological patterns that can make even the most thrilling achievements feel ordinary over time and how this plays out in our professional endeavors. I share why pushing past the monotony is a crucial step in the route to remarkable success. Plus, with our company on the brink of substantial growth and scouting for new talent, I'm throwing open the doors for you to shape our future content. Your thoughts, your topics – let's make this journey together. So, plug in and prepare for an episode that might just redefine the path of your business trajectory. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Say goodbye to the myth that skyrocketing your business is a high-stakes gamble; it's time to embrace the thrill of rapid growth done right. Through the lens of my personal journey, I shatter the perception that crawling progress is a sign of prudence, revealing instead the perils of complacency that can spell the end for startups in cutthroat markets. We're peeling back the layers on why aggressive expansion isn't just an option but a necessity, and how assembling your dream team from the get-go, from ace plumbers in home service industries to top-tier sales and operations gurus, is the linchpin to scaling your ambitions to towering heights.Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Ready to break barriers in your startup's growth while navigating the maze of personal fulfillment? That's exactly what we're unpacking in a riveting discussion about skyrocketing sales and the deceptive allure of status. From an exhilarating partnership with Ace Hardware to redefining commission structures at Clearwave Water, we're sharing the nitty-gritty of fostering a sales team that's driven by ownership and the promise of passive income. Discover the strategies that are more effective than cold emails when it comes to big-box retail collaborations, and learn how a culture of commitment can significantly multiply your lead generation efforts.But it's not all about the bottom line; it's also about the journey. As we celebrate personal victories and set new benchmarks, we delve into the often-misunderstood quest for status and happiness. Find out why societal status might be a mirage and how crafting your own benchmarks can lead to profound satisfaction. We'll dissect the power of status in sales and why embracing the grind towards achieving goals can be more rewarding than the goals themselves. Join us as we explore these dynamic terrains, offering insights that could transform not just your business strategies but your life's trajectory.Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Embark on a transformative journey with us as we unravel the secrets of merging passion with profit in the fitness world, guided by our guest, Devin of Strive 11 Fitness. With a decade and a half of personal training under his belt, Devin reveals the intricacies of evolving from traditional training methods to the pioneering boot camp-style approach that's reshaping the fitness industry. He opens up about client retention mastery, session flexibility, and the nuances of addressing common boot camp critiques, giving his enterprise an edge amid fierce competition.Picture the gym as a chessboard, where every move you make influences not just your game, but the entire room's dynamic. We dissect the intricate dance of gym interactions, from the subtle positioning of trainers to the broader implications for gym culture and business prospects. When the pandemic threw a wrench into the machinery of our lives, Devin's tales of innovation—from renting out dormant gyms to initiating open-air workouts—exemplify the resilience and adaptability necessary to thrive. Meanwhile, I share the stark contrasts of my own career pivot from the navy to sales, reflecting on the resilience needed to survive and succeed in such diverse terrains.As we close, the conversation takes a deep dive into the realms of body composition and dietary strategies, stripping back the layers of complexity in nutrition and metabolism that can mystify even the most dedicated fitness enthusiasts. Touching on the polarizing topic of steroids, we aim to present an unbiased look into the ethics, risks, and societal attitudes towards performance enhancement, alongside a candid discussion about TRT. Our dialogue is more than just a lesson in entrepreneurship; it's an acknowledgment of the painstaking journey, the significance of forging meaningful business relationships, and the triumphs and trials that mold the quintessential entrepreneur. Join the ranks of business warriors and tune in for an episode that's not just about the reps and sets—it's about setting the stage for a lifetime of success. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

This session with Justin is jam-packed with actionable intelligence for entrepreneurs hungry to amplify their reach and revenue. Discover how the art of brevity in communication has revolutionized customer interactions, and witness the seamless orchestration of CRM automation that propels immediate lead follow-up and customer delight to new heights. As Justin dissects the anatomy of lead optimization on Angie Leads, he shares potent tactics for budget maneuvering, market expansion, and scaling service areas. The fusion of Justin's insights and your ambition could be the jet fuel your business needs to launch beyond the competition. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Have you ever felt the highs of a triumphant win and the soul-crushing lows of defeat, whether it's on the sports field or in the cutthroat world of business? My best friend Brandon Woolridge, a maestro of the music industry and the brains behind Goat Audio, joins me to shed light on how these worlds collide, revealing the emotional parallels between scoring a touchdown and landing a lucrative deal. We converse about the addictive nature of competition, how fantasy football has turned into our shared vice, and why a short memory can be an entrepreneur's secret weapon.Then, we unpack the symbiotic relationship between sales and the entrepreneurial spirit, articulating why mastering the former is akin to a rite of passage for any business tycoon. I reminisce about the sales job that paved my way into entrepreneurship, and Brandon regales us with his journey from spinning tracks at basement parties to orchestrating his own enterprise. It's not just about resilience; it's about the personal transformation required to weather the storms of entrepreneurship.Wrapping things up, we get candid about the often unseen trials of entrepreneurship, touching on the sheer willpower needed to overcome business constraints and the frustration that bubbles when motivation seems to wane. From discussing the art of systematizing your business to avoid micromanagement nightmares to sharing the significance of financial prudence, this episode is a treasure trove for anyone who's ever aspired to turn their hustle into a legacy. Join us as we dissect these challenges, celebrate the tenacity of the human spirit, and perhaps, light a fire under those in need of a spark to chase their own entrepreneurial dreams. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

A little daily vlog from a day after knocking. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Get ready for an unapologetically honest discussion on the leaps of faith and calculated risks that come with disrupting a crowded industry. Our guest candidly shares the behind-the-scenes of creating his game-changing sales course, the mental hurdles of bringing a new product to the market, and the importance of leveraging past successes to bolster credibility. Whether you're a seasoned sales professional or a budding entrepreneur, this episode promises to equip you with the strategies that could very well be your ticket to the top.Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

In this Video I talk about what it takes to build a wordless sales team and keep them. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Transitioning from firefighting to forward-thinking is no easy feat. Tune in as I explore the frustrations and lessons learned when your intense efforts don't always translate into immediate sales or visible momentum. There's a peculiar balance to strike between the hands-on hustle of the early days and stepping back to focus on the bigger picture. I'll discuss the importance of operationalizing downtime, delegating effectively, and embracing strategic thinking to propel a venture to the next level. Join me as I shed light on these nuanced stages of entrepreneurship—those crucial moments that could very well define the future success of any business endeavor.Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

Ever wondered how to turn chitchat into a potent sales tool? That's where we take the conversation next. With riveting stories and hard-earned insights, Phillip and I dissect how savvy communication opens doors in sales, shaping outcomes one conversation at a time. We explore the finesse of small talk, how tuning into emotional cues can be a game-changer, and even bring Chris Voss into the mix to upgrade your negotiation playbook. For anyone who's ever doubted the link between skilled dialogue and sales success, prepare to have those doubts silenced.We wrap things up by taking an introspective route, examining the very fabric of personal growth, mentorship, and the relentless pursuit of dreams. This is no run-of-the-mill chat; it's a candid look at the beauty and struggle of balancing life's demands while chasing what sets your soul on fire. Sharing personal stories, we navigate the often bumpy road from the safety of the familiar to the thrill of the unknown, all while nurturing the seeds of success on our own terms. If you've ever needed a sign to step boldly in the direction of your dreams, consider this your clarion call. Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

in this episode I do a quick end of the year recap with some lessons learned! Hope you enjoy!Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker

In this episode i grapple with a tough decision.Connect with me!Instagram: https://www.instagram.com/js_shoez_/X: https://twitter.com/Shoeinvestor2TikTok: tiktok.com/@thewater_boy_officialYoutube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKKLinkedIn: Justin Shoemaker