Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of harnessing streaming platforms and Connected TV for precise, effective marketing strategies that resonate with today's 'cord cutters.' Jeff brings his seasoned perspective to the table, highlighting the importance of personalized messaging and the potential for targeted ads to drive actual sales over traditional vanity metrics like CPM.Listen closely as we navigate the often-overlooked opportunities and pitfalls within the OTT/CTV landscape. We tackle the challenge of marketing fraud head-on, discussing the importance of smart investment and a commitment to media that yields verifiable results. Jeff's insights and personal experiences shine a light on the importance of consultative dialogue with dealers, ensuring that advertising budgets are not only spent wisely but are fully optimized to engage the modern consumer effectively.Our journey through automotive marketing doesn't end at the local dealership; we also cast a line into the future of advertising technology. From the unique regional nuances in consumer behavior to the strategic timing and placement of ads, we dissect the dynamic nature of today's market. With Jeff's expertise, we chart the course for embracing new technologies, setting aside budgets for experimental marketing, and the continuous evolution of digital advertising. Fasten your seatbelts for an episode that promises to drive your dealership's marketing strategy into the fast lane.

Discover keys to revolutionizing your dealership's advertising strategy as Shean Kirin peels back the layers of marketing success. Our latest episode packs a punch with critical insights on when to cut ties with traditional advertising and how to embrace a data-centric digital approach. The automotive industry is changing, and so must our tactics. We'll show you why betting big on your own website and analytics can drive your sales further than any third-party platform.Gear up for a high-octane discussion where we put the pedal to the metal on the effectiveness of analytics in car dealership advertising. We tackle the conundrum of quality versus quantity in lead generation and the art of finessing third-party partnerships to optimize your advertising dollar. With our strategic advice, you'll learn how to navigate the complex analytics that should be the backbone of your marketing decisions and pump the brakes on inefficient spending. It's time to shift gears and race ahead of the competition with precision targeting and smarter budget allocation.Rev up your engines for a glimpse into the future as we charge into the electric vehicle market and the digital shifts transforming car sales. The showroom isn't going anywhere, but the way we interact with customers is driving into a new era. We explore the balance between the digital and personal touch, breaking down how the decline of cookie tracking and rise of personalized data will turbocharge your marketing efficiency. Fasten your seatbelts for a journey into the heart of data-driven decisions and how they will define the road ahead for car dealerships.

Embark on a journey through the GA4 maze as Shean Kirin, the dealer alchemist himself, sheds light on the transformative power of Google Analytics 4 for car dealerships. This episode dives into the intricacies of GA4, from setting up to dissecting conversion tracking, ensuring your dealership harnesses the true potential of data-driven decisions. As the automotive industry faces the seismic shift from Universal Analytics to GA4, we provide a compass to help you focus on the conversions that truly matter, from phone calls to form fills, and explain why the partnership and transparency in advertising are more critical than ever.The auto world has been buzzing with talk of Google Analytics 4, but what does it really mean for your dealership? Shean Kirin dissects the common pitfalls in the GA4 conversion setup and offers solutions that will keep your analytics engine running smoothly. He emphasizes the importance of simplicity in analytics to make your data actionable, and the critical role of regular maintenance to avoid tracking inaccuracies. Understanding the impact of each conversion on your bottom line has never been more essential, and we're here to help you navigate these changes with clarity and confidence.In the dynamic arena of automotive sales, the power of data is undeniable. This episode not only explores the foundational conversions within GA4 but also peers into the vital engagement metrics that inform your marketing strategies. Learn how to analyze user behavior beyond the superficial, and understand why a social media 'like' may have less impact on your sales than a completed trade-in tool form. With our expert guidance, you'll be equipped to make informed decisions that drive your business forward, leveraging the potent combination of GA4 setup and management for success in the digital age.www.dealeralchemist.com

Can you imagine a world in which your dealership’s digital advertising efforts are not only effective but also drive significant ROI? Operating in this digital era, it's crucial to understand and evaluate the various aspects and metrics involved in digital advertising. Join us, as we take a deep dive into the ever-evolving landscape of digital marketing.  Premier Dealer Alchemist, Shean Kirin will guide you on how to effectively allocate your ad budget, the role engagement time plays in your analytics, and why transparency and accountability are integral components of your dealership's advertising success. We recognize the challenge of grasping complex topics like cost per click, traffic attribution, and advertising budget allocation. So, we're here to break it all down for you, giving you digestible, actionable insights that are key to driving incremental business. We'll tackle the issue of frequent ad account changes and share personal experiences and insights from top-performing dealerships. Did you know that everyone's favorite model-specific paid search campaigns and social media ads can significantly increase engagement? Yes, you heard it right! We'll also explore these and many more strategies that will transform your digital advertising approach.But it's not just about effective tactics; open communication and trust form the bedrock of any successful partnership. And in this digital age, it's no different between vendors and dealers in the automotive industry. We firmly believe in the power of education - dealers who comprehend marketing strategies and data are better equipped to achieve desired results. As we wrap up, we invite you to engage with us, leave comments, or ask questions on our YouTube channel or website, dealeralchemist.com. Let's embark on this transformative journey together, one episode at a time. #AutomotiveAlchemy #DealerAlchemist #digitalmarketing #automotive

Ever feel like you're losing money on digital advertising for your dealership? Stop the leaks and harness the power of Google's vehicle ads when you tune into this episode of Automotive Alchemy. We're peeling back the layers on this high-converting digital ad type, uncovering the complexities, and laying out the opportunities to increase your ROI.Take a deep dive with us as we discuss setting up vehicle listing ads, effectively assigning value to each type of conversion, and leveraging Google Analytics to skyrocket your conversion rates. We'll also help you navigate the challenges of exclusions and interaction rates, as well as the importance of using Google Analytics 4 (GA4) in managing your digital advertising campaigns. Our goal is to equip you – the dealers – with the strategies you need to become informed stewards of your ad budget.Finally, we can't stress enough the importance of cultivating a good relationship with your vendors. We'll explore the cost implications of digital advertising and how to get the best results by collaborating with your vendors. We'll also share strategies to run effective vehicle listing ads and how to funnel more of the Performance Max money into the ad type that works best for your dealership. So get ready to transform your understanding of vehicle ads and Performance Max campaigns, and maximize your ad budget. Tune in and let's start your journey towards digital advertising success!  #dealeralchemist #sciencethatsells #automotive #digitalmarketing

In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and performance max.  Pay attention to the discussion around vehicle listing ads in particular as this is a very important ad type for dealers. The conversation also covers the significance of transparency, understanding ad metrics, optimizing campaigns, and staying up-to-date with market trends. Overall, the episode emphasizes the need for dealers to utilize the right ad types and strategies to effectively sell cars in today's digital landscape.

On this episode of Automotive Alchemy, Lisa Gener and Andrew Nave discuss the recently activated Google Analytics 4 (GA4).  Some automotive dealers prepared for this change, but many did not.  Lisa and Andrew answer some critically important questions and share insights to help dealers catch up if needed and prepare to thrive in the new era of analytics.