Oct 31 2022
How to Build Audience Diversity, with Jeri Lynne Johnson
Building audience diversity is not about PR programs, Black History Month concerts, or playing diverse composers on a few programs.It's about not reducing an entire population in our community to the color of their skin. Building audience diversity is about realizing that "diversity" is more nuanced. It's about realizing that we connect by building relationships. It's about not Expensive PR campaigns that attract diverse audiences to a single concert (if at all). These don't result in lasting change because diverse audiences don't feel welcome in our art form. They may know that we are having a concert, but they do not care. Even the fact that we refer to diverse audiences as "they" in these paragraphs makes it clear that this discussion is long overdue.Today, we talk with Jeri Lynne Johnson about her consulting work with DEI Arts Consulting and how they take classical music organizations through the process of understanding diversity. She shares why standard "diversity" programs aren't effective, what actually motivates diverse audiences to attend events, and how telling diverse stories in the arts is the key to equity and inclusion for the rest of our culture.Learn more about Jeri Lynne at JeriLynneJohnson.com, DEI Arts Consulting at DEIArtsConsulting.com, and the Black Pearl Chamber Orchestra at BlackPearlCO.org.00:00 Intro01:30 Jeri's DEI Arts Consulting practice and why diversity consulting is not about a one-time fix03:14 Redefining "Diversity" and what organizations, especially classical music organizations, get wrong about diversity, equity, and inclusion.10:22 Diversity beyond race and building relationships with your community18:44 Black Pearl Chamber Orchestra: how it developed from a need to engage audiences of color and change what orchestras were offering.23:56 The importance of diversity on the stage and the role it plays in the diversity of the audience27:19 Closing and Plugs Connect with us on Facebook, Twitter, and Instagram at @PodiumTimePod. Continue the conversation in our Facebook Group, the Podium Time Inner Circle. Want to send us an email? Use the contact page on our website! If you’d like to support the podcast monetarily and get bonus content, consider joining our Patreon community at Patreon.com/PodiumTimePod. Grab your copy of Jeremy's Score Study Checklist by signing up at http://eepurl.com/hgmYAbSupport the showSign up for a free 1-hour meeting with Jeremy to help you upgrade your conducting, build your audiences, and reach the next level of your career: https://calendly.com/jdcuebas/free-meeting
