Our regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. The episode covers a variety of topics starting with the NFL's strategic move to stream Christmas Day games on Netflix and the broader implications for live sports streaming. They delve into Sky Sports Plus' new streaming options for the EFL and how it impacts individual sports leagues and traditional linear broadcasting. The conversation further touches on Serie A's ongoing negotiations for U.S. media rights and broader trends in international sports rights valuation. Quick takes include a discussion on declining golf ratings in the U.S., the Miami F1 race ratings, and Caitlin Clark's anticipated impact on WNBA's streaming debut on Disney Plus. A blend of market insights, business strategies, and the shifting landscape of sports media rights makes this episode a must-listen for sports business enthusiasts.06:21 Deep Dive into NFL and Netflix's Christmas Day Strategy23:24 Sky Sports Plus: Revolutionizing Sports Streaming?31:34 Convergence of Linear and Digital Media32:40 Exploring the EFL and Sports Inventory Dynamics35:48 The Marketing and Promotion Challenge in Streaming37:22 Navigating the Complex World of Sports Rights and Piracy40:12 The Future of Serie A in the U.S. Media Market47:24 The Role of Agencies and Private Equity in Sports Media54:38 Brief Insights on Golf Ratings, Formula 1, and Caitlin Clark, the WNBA's New StarUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

NBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $450million-per-season to the league, more than five times the size of their original US rights deal, in 2013. Does that money buy them the right to host Premier League games in the USA? Adam Crafton of The Athletic/New York Times has just moved over to the US to cover the run-in to the 2026 FIFA World Cup, and he recently wrote a deep dive in to NBC’s relationship with the Premier League, which is the starting point for our conversation today.  NBC continues to push for Premier League games in the US. Now we ask, what happens next?Crafton is one of the best journalists covering sport today. He recently won the top prize of Sportswriter of the Year at the 2023 SJA British Sports Journalism Awards.Joining Adam is Mike Darcey, formerly CEO of News UK who spent 15 years at Sky, initially as Director of Strategy, then as Chief Operating Officer from 2006. He’s currently Chair of broadcast services company Arqiva, aswell as Chair of British Gymnastics and Director of Sky New Zealand.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Sportradar is one of the big beasts of the sports business, providing software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media firms. It serves more than 1,600 customers across 120 countries, including DraftKings, Twitter and ESPN, and is an official partner of the National Basketball Association, the National Hockey League and the NASCAR. In 2001, it went public with an IPO on the NASDAQ , which valued the company at $8billion. Our guest is Mike Falconer,  VP of Strategy, who was one of the stars of the Unofficial Partner Convergence event at Olympic Park in London last year. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Live from Madrid, The Billion-Euro Club Football Brainstorm.Big ideas discussed by great panelists from across the European club game, courtesy of ECA Club Connect, the inaugural business summit convened by the European Club Association. Over 350 directors and operational leaders from more than 200 clubs met at the Meliá Castilla Hotel over 24-25 April.This podcast features 12 experts, 4 topics, 1 hour.What decisions will we make today to build a robust and sustainable football club of the future? Group 1 - CommercialEbru Koksal - Galatasaray FC, Mercury13Daniel Levy - Maccabi Tel Aviv FCDiego Sanchez Trillo - Atletico Madrid FCGroup 2 - DataJohannes Dobretsberger - Austria Wien FCPal Orosz - Ferencváros TCCatriona McCallum - Heart of Midlothian FC     Group 3 - ContentHelena Heckschen - RB Leipzig FCSebastian Helbig - BSC Young Boys Anna Nordström Carlsson - Malmo FFGroup 4 - Mop UpCharlie Marshall - ECAFran Jones - Brentford FCRouven Kasper - VfB StuttgartFind out more about ECA Connect here.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship. Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, the private banking group and wealth management business. We talk about the brand's extensive sport portfolio and its role within the marketing of the company, which includes the Mercedes Formula One team. Last year, UBS took over Credit Suisse Bank, posing the question as to the future of many big name contracts with sports stars, teams and tournaments, including Roger Federer and the Swiss National Football Team. The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE’s tools and platforms as a source of truth to manage partnerships, assets and measure impact, with real-time insights. Through Sponsorship Management and Evaluation, Ticketing, Fan Engagement, Data Management and Analytics, KORE unites corporate sponsors, properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters. Learn more at KORESoftware.com or follow them LinkedIn or Twitter. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Everyone agrees the current sports ticketing market doesn't work. It rips off fans, is vulnerable to touts and is an inefficient way to manage supply and demand. But is regulation the answer?Labour will cap the resale prices of tickets and regulate resale platforms if the party wins the next general election, Sir Keir Starmer said recently. The plans will clamp down on ticket touts who rip off music and sports fans going to live events, Sir Keir said. The party says it will address ticket touting – buying up tickets to sell on at inflated profits – by capping resale prices and giving the Competition and Markets Authority (CMA) powers to regulate resale platforms. A strong pre-election soundbite, after all who doesn't want cheaper tickets.This podcast discusses the second level implications of regulation and uses it as a way in to assess the problem with the ticket market, one of the key pillars of sports revenue generation and asset value. Our guests are Simon Bazalgette and Matt Drew.Simon was chief executive of The Jockey Club during a long career across sport and music industries, and now chairs investment and advisory business called Global Venue Services.Matt leads on overseas development for Viagogo/Stubhub, the secondary ticket marketplace, having held senior roles at Perform, DAZN, OPTA and WWE. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

What is the Invictus Games Foundation and why is it still relevant, ten years after the creation of the first event for injured servicemen and women in London in 2024?A powerful and important conversation with Dominic Reid OBE, the CEO of the Invictus Games Foundation, the international governing body for the event that promotes sport's role in recovery from traumatic physical and psychological injury. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

In the UK 500 pubs closed in 2023. By the end of June it’s predicted 750 will have closed in 2024. It’s stark, there’s no two ways about it.We asked YouGov again to help us make sense of what’s going on. They found that one in four sports fans – equivalent to 3.4m people – are going to the pub less than they did a year ago.And more than half (55%) of sports fans (7.8m people) said at the moment, sport doesn’t form part of their pub experience at all.Shit. Maybe a partnership under strain is putting it mildly. It’s a marriage heading for divorce.Around 14,000 pubs and bars in the UK currently show football - what does it mean for Sky?What does it mean for football clubs?And what does it mean for the future of football in the UK? And specifically football fan culture?Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

In 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in sport. During this experience, Laura discovered the women were all wearing boots made for men (or kids) which left their feet in pain long after the final whistle blew.That's the origin story of IDA Sports, the company Laura co-founded with Ben Sandhu, a former professional cricketer from Melbourne. Today you'll find IDA on the shelves of some of the big sports retailers. But it's not been an easy journey, and this is a conversation about what Laura Youngson's learnt along the way, about how the sports business works, how the market power exerted by famous shoe brands shapes our buying habits, the counterintuitive relationship between young girls and their sporting idols, and finally how she thinks the women's professional game should evolve.This week’s podcast is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry.  Are you tired of the same old headaches when it comes to building digital platforms?We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside names like IMG, ATP, Professional Triathletes Organisation and F1,  you can trust that their software delivers.Whether you're looking to kickstart your community and transform the way you communicate with professional players, bring data to life in a second-screen experience, or need a website that monetises fans, We Are Sweet is the digital partner you need.   Visit www.wearesweet.co.ukUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this big question are Tom Smith and Charlie Boss.Tom is Chief Product Officer at Datapowa, the sponsorship analytics company. You'll hear him reference datapowa VENN, which measures customer acquisition by securely matching partners' first-party audience datasets. You can contact the company here for more info on that.Charlie is Chief Commercial Officer at Southampton Football Club, having previously held senior positions at The Jockey Club and ESPN-Disney.This episode is sponsored by SportAccord World Sport and Business Summit, which is taking place in the UK this year at Birmingham’s ICC.  From 7 to 11 April global leaders and senior execs from over 125 International Sport Federations, the IOC, rights holders, professional leagues, host cities and major event organising committees from all continents will be meeting to make decisions that will shape the future of sport.With a thought-provoking conference programme, busy exhibition and a host of networking events, evening receptions and cultural activities SportAccord is your chance to organise a year’s worth of meetings in a week with executives from across the global sport ecosystem.   With senior execs from FIBA to FORTNITE, from FIA to Kansas City Chiefs don’t miss the chance to rub shoulders with the worlds sports and business leaders.  SportAccord are offering Unofficial Partner  community a discount of 10%, just click here to get your UP 10% discountMore information at https://www.sportaccord.sportUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Bundle is our popular long running series that unpicks the latest news to emerge from the sports media and streaming marketplace. A new feature is The Bundle Bulletin, an accompanying newsletter that goes to Unofficial Partner subscribers, featuring thought starters and strands from the conversation. Each month, before we record, Richard and co-hosts Murray Barnett and Yannick Ramcke share possible topics, random thoughts and possible storylines that make up the episode.I’ve always found this material very interesting, and have learnt loads just by being the person asking the questions. So I thought you’d enjoy it too. The Bundle goes out monthly, so that will be the cadence of this newsletter too.(But…I like the idea of a dedicated Bundle WhatsApp Group that allows you to get involved more fully in creating each episode. More on this later maybe). If you don’t want to receive The Bundle Bulletin next month, just let me know via the newsletter.This episode is sponsored by SportAccord World Sport and Business Summit, which is taking place in the UK this year at Birmingham’s ICC.  From 7 to 11 April global leaders and senior execs from over 125 International Sport Federations, the IOC, rights holders, professional leagues, host cities and major event organising committees from all continents will be meeting to make decisions that will shape the future of sport.With a thought-provoking conference programme, busy exhibition and a host of networking events, evening receptions and cultural activities SportAccord is your chance to organise a year’s worth of meetings in a week with executives from across the global sport ecosystem.   With senior execs from FIBA to FORTNITE, from FIA to Kansas City Chiefs don’t miss the chance to rub shoulders with the worlds sports and business leaders.  SportAccord are offering Unofficial Partner  community a discount of 10%, just click here to get your UP 10% discount...…and just to note, Unofficial Partner will be at SportAccord so see you there!    More information at https://www.sportaccord.sport/Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value. Guests are Mike Fordham and Kylie Bishop.Mike has worked for IMG and the ECB and played pivotal roles in the set up of both the IPL and The Hundred, and was more recently CEO of Rajasthan Royals. Kylie is Head of Sponsorship Valuation  at Turnstile, having previously worked at The Boston Consulting Group.A new InTel report from Turnstile puts an independent dollar valuation to three of sports most iconic shirts - Manchester United, Dallas Cowboys, and the Chennai Super Kings. You can download the report here.The conversation also explores the role of winning streaks, star players, and international fan bases in influencing valuation. Additionally, they forecast the changing landscape of sports sponsorship, including the rising significance of women's sports and the strategic implications for new and evolving leagues. What are the lessons for newer sports properties, where team brands are key to the business model and the success of properties such as WSL, LIV Golf, Saudi Premier League and The Hundred. 00:34 The Intricacies of IPL and Global Sports Sponsorship01:03 Unveiling the Most Valuable Shirts in Sports01:18 Exploring the Components of Sponsorship Value03:32 The Intellectual Property Value in Sponsorship08:03 The Global Fan Base: Loyalty and Fluctuations12:31 Comparing Sponsorship Values Across Major Leagues19:04 The Evolution and Future of Sports Sponsorship26:45 Exploring the IPL's Business Model and Sponsorship Dynamics27:41 The Dominance of Media Rights in Sports Revenue28:21 Predicting the Future of Major Sports Leagues30:35 The Impact of Star Players on Sports Franchises33:46 Evolving Player Acquisition Strategies in the IPL35:52 Building Value and Fan Engagement in New Sports Franchises38:53 The Role of Women's Sports in Expanding Brand Value47:07 Unique Challenges and Opportunities in Establishing New Leagues47:53 Reflecting on the IPL's Unique Success and Future ValuationsUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Saudi Question permeates the global sports business conversation from top to bottom. Billions of pounds has been across multiple layers of the industry, including buying players, purchasing foreign clubs, developing domestic clubs and buying or developing tournaments at home and abroad.These deals have been pursued by the government itself, the PIF sovereign wealth fund, and Saudi Aramco, the oil firm that is the world’s most profitable company. The scope is enormous, with at least $10bn spent across half a dozen major sports.So this is the first of a series of podcasts in which we look at the issues arising from this megatrend, exploring the arguments on each side.  Our guests today help set the scene. They are experts in the field of international relations, geopolitics and business ethics. Robert Barrington is Professor of Anti-Corruption Practice at the Centre for the Study of Corruption in the University of Sussex.  He was formerly the head of Transparency International (TI) in the UK, the world’s leading NGO in this area, and chair of TI's International Council. Dan Hough is Professor of Politics at the University of Sussex School of Law, Politics and Sociology. This week’s newsletter is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry.Are you responsible for digital but not sure what to do with all the data you’ve collected?We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside names like IMG, ATP, Professional Triathletes Organisation and Formula 1,  you can trust that their software delivers.Whether you're looking to kickstart your community and transform the way you communicate with professional players, bring data to life in a second-screen experience, or need a website that monetises fans, We Are Sweet is the digital partner you need.Visit www.wearesweet.co.uk to turn your digital aspirations into tangible success stories. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This a live podcast recorded at the London HQ of LiveScore, to commemorate the company's 25th anniversary. It's a conversation with Sam Sadi, CEO of LiveScore about our relationship with tech, from colour television to AI.  To mark the occasion, LiveScore has created the Evolution of Fan report which delves into the last quarter-century of football fan culture amidst the dynamic backdrop of technological progress. Download the report from the LiveScore Group website.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season. But there's so much more to the company than that. Luton and Utilita have partnered since 2015, back when the club was still in the fourth tier, becoming front-of-shirt sponsor in February 2022.It is just one part of a comprehensive and wide ranging sponsorship strategy that uses football to educate fans and club owners about how to tackle energy poverty.Our guest is Jem Maidment chief marketing officer of Utilita Energy . Joining Jem is Shaun Whatling of Redmandarin, as we unpick the strategy that drives one of football's most prolific and innovative sponsors.  This podcast is sponsored by SportAccord World Sport and Business Summit, which is taking place in the UK this year at Birmingham’s ICC. From 7 to 11 April global leaders and senior execs from over 125 International Sport Federations, the IOC, rights holders, professional leagues, host cities and major event organising committees from all continents will be meeting to make decisions that will shape the future of sport. With a thought-provoking conference programme, busy exhibition and a host of networking events, evening receptions and cultural activities SportAccord is your chance to organise a year’s worth of meetings in a week with executives from across the global sport ecosystem. With senior execs from FIBA to FORTNITE, from FIA to Kansas City Chiefs don’t miss the chance to rub shoulders with the worlds sports and business leaders.SportAccord are offering Unofficial Partner listeners a discount of 10%, just click on this link to get your Unofficial Partner 10% discount.More information at sportaccord.sportUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

More Than Equal's mission statement is to find, nurture and develop female racing drivers, while identifying and removing the systemic barriers they face. It was founded by 13-times Grand Prix winner David Coulthard and the entrepreneur and philanthropist, Karel Komarek.Their website explains why having a woman as an F1 World Champion matters."Imagine the rewards for our sport and for women everywhere when the chequered flag comes down on that first female champion. Every girl deserves an equal opportunity to achieve her dreams: whether that is running a global company, leading a country, or dominating in elite motorsport. That is why More than Equal exists."So what are the real world challenges that lie ahead and what does More Than Equal say about the relationship between F1 and women. Our guests are CEO Ali Donnelly and Jordan King, one of More Than Equal's driving programme coaches.Ali was previously Executive Director of Sport England and Deputy Official Spokesman and Head of News for the British Prime Minister.Jordan is a hugely experienced racing driver with 129 podium places to his name who has worked as Alpine Formula 1 Development Driver and Reserve and Development Driver for the Mahindra Formula E team.  Jordan King has been assigned as one of the programme’s coaches Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Thomas Hitlsperger is the former German international footballer who played for several leading British and European clubs during a career that took him to Aston Villa, VFB Stuttgart, Lazio, Everton and West Ham, culminating in over 100 Premier League appearances and 52 caps for Germany. He was director of football and then CEO of Stuttgart and now balances media work with a business career that combines football and food. He is part of the ownership group of Danish club Aalborg, having bought 20% of the shares via Sports Strategy Excellence 22. He's also the proprietor of one of the most storied French restaurants in Soho, L’Escargot, where this conversation took place - and we thank Gary Linke for the introduction to Thomas. In 2014, Hitzlsperger announced publicly that he was gay and has been a vocal campaigner for LGBTQ+ issues, making his views on sport's relationship with Saudi Arabia particularly relevant. This podcast is sponsored by SportAccord World Sport and Business Summit, which is taking place in the UK this year at Birmingham’s ICC. From 7 to 11 April global leaders and senior execs from over 125 International Sport Federations, the IOC, rights holders, professional leagues, host cities and major event organising committees from all continents will be meeting to make decisions that will shape the future of sport. With a thought-provoking conference programme, busy exhibition and a host of networking events, evening receptions and cultural activities SportAccord is your chance to organise a year’s worth of meetings in a week with executives from across the global sport ecosystem. With senior execs from FIBA to FORTNITE, from FIA to Kansas City Chiefs don’t miss the chance to rub shoulders with the worlds sports and business leaders.SportAccord are offering Unofficial Partner listeners a discount of 10%, just click on the link in the show notes or in the newsletter to get your Unofficial Partner 10% discount …and just to note, Unofficial Partner will be at SportAccord so see you there!More information at sportaccord.sportUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Manchester City are in the process of extending their most important and lucrative sponsorship deal, with Etihad, the Abu Dhabi-based airline, whose brand is synonymous with the club following the takeover by Sheikh Mansour’s Abu Dhabi United Group (ADUG), which bought 90 per cent of the club from Thaksin Shinawatra, the former prime minister of Thailand, in 2008. But, for obvious reasons, this is not just another sponsorship renewal. The City-Etihad relationship plays a central role in a much bigger story: The Premier League has accused Manchester City of more than 100 violations of its financial regulations, rules breaches that it says began more than a decade ago and continue to present day.Manchester City says it has done nothing wrong and declared itself “surprised” at the airing of what it referred to as “alleged breaches.” So the looming court case will match the one of the world’s richest sporting competitions against its most successful member clubs. The catalyst for today's conversation is a piece written by Nick Harris, former Mail on Sunday investigative journalist, and one of our guests today.Joining Nick is Stefan Borson, a corporate lawyer and investment banker who helped manage the sale of Manchester City in 2008. It's fair to say they don't agree. This week’s podcast is sponsored by We Are Sweet, the leading provider of digital platforms for the sports industry.  Are you responsible for digital but not sure what to do with all the data you’ve collected?  We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside names like IMG, ATP, Professional Triathletes Organisation and F1,  you can trust that their software delivers.Whether you're looking to kickstart your community and transform the way you communicate with professional players, bring data to life in a second-screen experience, or need a website that monetises fans, We Are Sweet is the digital partner you need.   Visit www.wearesweet.co.ukUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Bundle is our regular deep dive news analysis podcast on the sports media marketplace, with co-hosts Yannick Ramcke and Murray Barnett.00:27 Discussion on Discovery Fox, Warner Brothers, JV00:58 Deep Dive into the Raptor Project01:52 The Great Rebundling: A New Era in Sports Broadcasting03:19 The Uncertainties and Challenges of the New Model05:20 The Future of Sports Streaming and Bundling11:13 The Impact of the New Model on Rights Holders17:31 Apple's Venture into MLS Season Pass18:05 Analyzing the Success of MLS Season Pass22:15 Apple's New Sports App: A Game Changer?25:22 The Potential of Apple's Affiliate Model25:45 The Business Model of Driving Eyeballs26:43 The Role of Affiliate Marketing in App Monetization27:11 The Future of Apple Sports and Affiliate Marketing28:10 Relevant Sports to Buy EFL Media Rights for the Americas29:08 The Value of EFL in North America31:41 The Role of Middlemen in Sports Marketing34:22 The Ryan Reynolds Question and the EFL37:59 French Senate Investigates LFP and CVC38:59 The Impact of Private Equity in Sports44:15 The Challenges of Private Equity Investments in Sports49:31 Governance Issues in Private Equity DealsUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Jason Stockwood grew up in Grimsby, became a hugely successful tech entrepreneur and came back to his home town to buy the local football club, Grimsby Town FC.One of the best articulations on the reality of the football business, the mistakes and myths, the role and limits of private equity in sport and the ineffable magic that makes football so very different than any other industry. We recorded the podcast at L'Escargot, the legendary Soho restaurant now owned by Thomas Hitzlsperger and we thank him and his staff for their kindness and support in allowing us to use the venue for our recording.This episode is a sponsored by SportAccord.  SportAccord World Sport and Business Summit is taking place in the UK this year at Birmingham’s ICC from 7th to 11th April. Global leaders and senior executives from over 125 International Sport Federations, the IOC, rights holders, professional leagues, host cities and major event organising committees from all continents will be meeting to make decisions that will shape the future of sport.With a thought-provoking conference programme, busy exhibition and a host of networking events, evening receptions and cultural activities SportAccord is your chance to organise a year’s worth of meetings in a week with executives from across the global sport ecosystem. Senior execs from FIBA to FORTNITE, from FIA to Kansas City Chiefs don’t miss the chance to rub shoulders with the world's sports and business leaders. Visit sportaccord.sport for more information.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.