The Joy of Membership Podcast

Joy Duling

Most membership organizations -want- to be using best practices for membership growth and member care... but best practices are often easier said than done.There are practical realities that get in the way… too little time, not enough staff, a board that doesn't "get it", or even chapter leaders that go rogue.There’s no shortage of advice out there on best practices in membership. What WE need to talk about is how to actually make those things possible in the real world… how to be absolutely sure that growth practices are going to stick… how to make those things easier, more consistent, and even done automatically in many cases.So that’s what we talk about here, not just WHAT to do to grow membership, but HOW to actually make it all possible.If that sounds of interest, stick around. I'll be here most Tuesday mornings and welcome you to join me. read less
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Episodes

What Will Be Different in 2023?
Dec 20 2022
What Will Be Different in 2023?
For many organizations, this time of year is when things get "real". You can see whether revenue went up or down. You can see whether you have more members or less. This means that this is the time of year when it makes sense to consider if these are the same results that you want next year.  In this episode, I share 3 questions that organizations should be asking as one year winds down and the new one begins.Connect with JoyWebsite:joyofmembership.comjourneycare.appDownload The Journey Roadmap:https://journeycare.app/roadmap****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration, and constructive growth.And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review
Using Live Events to Attract More Members
Nov 29 2022
Using Live Events to Attract More Members
Recently, my team and I provided event support for a client that was hosting its first "back-to-live" Conference after a pandemic hiatus.  Along the way, I noted a few things that could be woven into the experience next time that will likely  have an impact on membership growth. Listen in to catch what those are.Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmap****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration, and constructive growth.And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review
Membership Growth: Are You a One-Hit 'Wanderer'?
Nov 1 2022
Membership Growth: Are You a One-Hit 'Wanderer'?
In this week's episode of The Joy of Membership Podcast, we're diving into how you can turn a seemingly dead-end opportunity for new members into a membership growth opportunity. All you have to do? A little follow-up! Take a listen and let me know if you're interested in adding some automation features to your membership practices.Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmapThe Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration, and constructive growth.And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review
Attract New Members with Discovery Magnets
Oct 25 2022
Attract New Members with Discovery Magnets
New members: We all want them. But when it comes to attracting new potential members, is your organization falling short? In this week's episode of The Joy of Membership Podcast, I dive into five types Discovery Magnets (more commonly known as lead magnets) that can drive reach and new member leads for your organization. As always, after you tune in, feel free to reach out with any questions. I'd love to get to know you and the work you do!Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmapThe Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration, and constructive growth.And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review
Your Roadmap to Growth (Part 2 of 3)
Oct 4 2022
Your Roadmap to Growth (Part 2 of 3)
Ready for the next leg of our Membership Growth Itinerary?! Today's podcast is a brief overview of the second grouping of growth practices (remember - there are 9!) to achieve membership growth. If you missed last week's episode, listen in here, then come back and dive into ways your organization can improve member experience to achieve growth!Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmapThe Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration, and constructive growth.And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review
Your Roadmap to Growth (Part 1 of 3)
Sep 27 2022
Your Roadmap to Growth (Part 1 of 3)
It's your official welcome to Season 3 of the Joy of Membership Podcast!In Season 1, you heard many interviews with membership leaders, exploring why they’re here, how they are being helpful to their audience, and what they’ve learned along the way.  In Season 2, we explored lots of different CAREpoints...where what you do and how you do it makes a difference.And now, in Season 3, we’re embarking on the next leg of our journey together: your roadmap to growth. Just like a real-life road trip where there is an itinerary to plan, things that you need to pack in your suitcase, and adventures both expected and unexpected that come up along the way, the same is true about your road trip to growth.Connect with JoyWebsite:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmapThe Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration, and constructive growth.And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review
Rogue Chapters: Cecilia Sepp
Sep 20 2022
Rogue Chapters: Cecilia Sepp
This week, Cecilia Sepp (founder of Rogue Tulips Nonprofit Consulting & Association Management Services) chats with us about how relations between local chapters and national organizations can and SHOULD work together.  Cecilia has spent her entire career in the nonprofit arena - in association staff positions, as a high-level consultant, and volunteer. AKA she knows what she's talking about!Connect with Cecilia:www.roguetulips.comhttps://www.roguetulips.com/rfp-formhttps://anchor.fm/cecilia-seppConnect with Joy:Website:joyofmembership.comjourneycare.app25 CAREpoints Checklist:https://journeycare.app/carepoints-pdfDownload The Journey Roadmap:https://journeycare.app/roadmapThe Journey is my signature program to help membership organizations boost member attraction without getting bogged down by internal conversations, lost in tech, or overwhelmed by change. The end result? Faster joins, more enthusiastic engagement, and renewals that happen without hesitation.****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration, and constructive growth.And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.Finding value in this podcast?  Consider leaving a rating or review at joyofmembership.com/review