Sliced Bread

BBC Radio 4

The series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out.

Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS?

Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it’s worth spending their hard earned money on.

If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807.

Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.

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Episodes

Toast - Green Shield Stamps
Apr 25 2024
Toast - Green Shield Stamps
Green Shield Stamps could be traded in for 'free' gifts so why did consumers abandon them? Sean Farrington examines their rise and fall and discovers how they spawned a famous retail chain which is still trading. The stamps were the centrepiece of an early form of loyalty scheme and were collected by tens of millions of people across the UK. They were given out by shops with every purchase and could be exchanged for a wide range of household goods and luxury items from handbags to vacuum cleaners and even cars. The BBC Business journalist, Sean Farrington, speaks to expert guests including:Sir John Timpson - chairman of the retail services provider, Timpson, who dedicated a chapter of his book on 'High Street Heroes' to the Green Shield Stamp founder, Richard Tompkins. Professor Leigh Sparks - Professor of Retail Studies at the University of Stirling.Alongside them, analysing the stamps' fortunes is the entrepreneur, Sam White.Toast is a BBC Audio North production for Radio 4 and BBC Sounds.This episode was produced by Jon Douglas.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Toast - Jamie's Italian
Jan 11 2024
Toast - Jamie's Italian
What went wrong at Jamie Oliver's UK restaurant chain, Jamie's Italian?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean and the serial entrepreneur, Sam White, examine the fortunes of Jamie Oliver's Italian restaurant chain. It was a big hit when it launched so why couldn't it maintain that success? Expert commentators - and Jamie Oliver himself - reflect on what made his restaurants so special and what led to their demise.Tracey MacLeod, formerly of The Independent, was one of the first restaurant critics through the door; Emma Lake, Assistant Editor at The Caterer magazine wrote extensively about Jamie's Italian; Peter Harden, the co-founder of Harden's Restaurant Guide, has trawled through reviews of Jamie's Italian to see what changed from the customers' perspective.Jamie Oliver's perspective comes through an interview he did with Kirsty Young for the Radio 4 series 'Young Again'.If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.ukSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.
Toast - Commodore Computers
Jan 11 2024
Toast - Commodore Computers
Why did the best-selling computer manufacturer, Commodore, go bust?While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?In this episode, Sean examines the remarkable story behind the man who founded one of the world's best-selling computer manufacturers. Commodore computers were huge in the 1980s so why couldn't the business adapt to survive in an age when computing became even more popular? Expert commentators and employees reflect on why the company was so successful and what led to its demise. Guests include David Pleasance - a former Commodore international executive and later joint managing director of its UK arm; Tim Danton - editor-in-chief of PC Pro magazine; Dan Wood - a Commodore computers enthusiast.Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.ukSliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.