Continuing our Reinventing the CMO podcast series, we bring to you the latest edition featuring Don Stanziano, SVP, chief marketing and communications officer, and digital engagement leader at Geisinger. He is responsible for marketing, communications, digital engagement vision, and strategy. He is a transformative industry leader who has built strong teams that have had a positive impact on healthcare and marketing. He is a firm believer in putting the customer first in marketing and authenticity in communications striving to innovate while getting the basics right by delivering the right message to the right customer at the right time. On today’s edition the moderator is Gary Druckenmiller Jr., general manager, experience, at Innovaccer. Don shares insight on his journey exploring healthcare and marketing and reimagining marketing initiatives at Geisinger. He discusses the ever-evolving role of a CMO through financial management, growth marketing, health equity, value-based care, and data management. Some of the topics Don and Gary drill into include: The classic marketing CRM is moving more towards enterprise experience. What is the evolution and difference between the two? The critical nature of data management to ensure top-line experiences. What does this look like in the next five years as health system departments begin to consolidate and work more closely together? The CMO role is evolving. What are some suggestions on how a CMO can work better across business lines with peers like the CSO, CDO, and CIO? Navigating through the business is like walking on a tightrope—a constant balancing act. What strategies should be considered to strike the right balance between marketing initiatives and aligning business objectives for customer growth and EBITA? The ripple effect of acquisitions: How does this affect the CMO and impact marketing or digital strategies? Are there effective ways to navigate and capitalize on these transitions? Show Resources The Innovation Accelerator Vodcast The Innovaccer Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Today we're continuing our series on “Reinventing the Chief Marketing Officer,” with our very special guest, Timothy Brown, chief communications and marketing officer for Stony Brook Medicine in Stony Brook, New York. Stony Brook Medicine consists of four hospitals and an ambulatory network of 216 facilities, including the university's six health science colleges and programs in the New York region.  Timothy directs the marketing and communication programs that create a fusion of brand, image, clinical, and research accomplishments. He oversees media relations programs and internal communications for over 14,000 employees. On today’s show, Timothy shares his ideas for advancing healthcare marketing through content, convenience, community outreach, and more. He discusses how healthcare marketing can evolve by using data to shape consumer journeys, how to keep pace with changing consumer expectations, competing with well-heeled competitors, and other lessons learned from his leadership roles at major academic medical centers.  Moderating today's show is Gary Druckenmiller Jr., general manager of CRM at Innovaccer. Some of the specific topics Gary and Timothy drill into are: How the healthcare CMO’s role has changed since the pandemic—and why it keeps evolvingDeveloping a unified health system brand and why that mattersHow to use data and precision targeting to boost marketing ROIMethods Stony Brook is using or considering for driving consumer growthImproving patient experience through digital tools and convenienceThe consumer appeal and organizational challenges of “open physician scheduling”Managing patient journeys across the care continuumEngaging patient populations by aligning messaging to diverse communities and demographicsExamples of impactful community outreachThe most important marketing initiative Stony Brook is working on right nowA secret to marketing success: Partnering across the organization for insights and shared goalsHow healthcare CRM will progress in the next 5 years: What’s new, what’s needed, what’s nextThe one thing about healthcare that Timothy would change Show Resources The Innovation Accelerator Vodcast The Innovaccer Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

What does it look like when value-based care theories, policies, practices, and innovative technologies are put into practice? What happens when we move beyond talking the talk to walking the walk of population health management at scale? To explore those questions and more, we invited Dr. Drew Albano, the Chief Medical Officer for Population Health Management at Prisma Health, to join our panel. Prisma Health is a clinically integrated network with over 5,000 providers focused on improving health outcomes, access, and health equity across South Carolina. Prisma Health works with health insurers, partners, and vendors to align stakeholders’ efforts to deliver value-based care to nearly 1.5 million patients across 21 counties, covering nearly 50% of the state. Joining Dr. Albano are regular podcast panelists Ann Greiner, president and CEO of the Primary Care Collaborative, a not-for-profit organization working to advance an effective and efficient health system built on a strong foundation of primary care; Forbes columnist Seth Joseph, managing director at Summit Health Advisors, a leading healthcare consultancy working primarily with digital health startups and investors; and your host, Innovaccer’s Sean Hogan. Dr. Albano is a vocal advocate and hands-on leader in population health management, influencing and accelerating the future of healthcare not just in South Carolina but as a national voice. He’s bullish on how innovative healthcare technology and collaboration together can play a pivotal and positive role to help healthcare professionals  improve patient outcomes; enhance engagement; and efficiently address issues such as health equity, workforce burnout, labor shortages, and more. In a wide ranging discussion, the panel explores a variety of salient topics, including but not limited to: Inside the Prisma model: How they’re creating a better state of health in South CarolinaContrasting the governance of a clinically integrated network (CIN) vs. an ACOUnique healthcare challenges in serving rural vs. urban populationsUnexpected challenges and opportunities on the road to value—and the crucial role of primary care in enabling that shiftHow patient-centered pop health models drive better outcomesThe primary care access problemRedesigning primary care and the medical home model to drive VBC that better meets patients' needsHow to tailor individual patient care while driving systemic improvementsChallenges recruiting and retaining primary care doctors, and ways to solve themWhy tech innovations must enhance the human connectionThe many faces, uses, opportunities, and potentially broad impact of applying AI in healthcareWhat primary care leadership can do to drive health system changeDirect-to-consumer startups and retailers entering healthcare: how to navigate innovation, convenience, care fragmentation, and new competitive modelsIs preventative and primary care a right or a privilege?Recommendations for national policies that align incentives towards population health management Show Resources The Innovation Accelerator Vodcast The Innovaccer Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Primary care is meant to be the foundation of our healthcare system, yet it receives only 4-6% of total US healthcare spending. That under-investment is one reason—if not “the” reason—why the US spends more on healthcare but has the worst outcomes among high-income countries, according to a Commonwealth Fund report. Our current fee-for-service system incentivizes volume over value. Despite industry rhetoric about the importance of primary care, it remains poorly resourced and ill-equipped to deliver the comprehensive, continuous care patients need. Meanwhile, clinicians’ frustration with low payment, administrivia, and fragmented technology saps the joy of delivering care from their lives, fueling record-setting levels of burnout and a worsening shortage of primary care physicians. On today’s show, the IA panel explores how we can, and why we must, focus on and transform primary care through innovations in payment models; innovations in healthcare IT; and innovations in the marketplace by primary care startups (those funded by private investors, private equity, venture capitalists) and established corporations, such as retailers, pharmacy chains, insurers, and healthcare leaders. Joining Innovaccer’s Sean Hogan on the panel is Ann Greiner, the president and CEO of the Primary Care Collaborative, a not-for-profit association working to advance an effective and efficient health system built on a strong foundation of primary care and the patient-centered medical home. Also taking a seat on the panel is Forbes columnist Seth Joseph, the managing director at Summit Health Advisors, an advisory and consultancy focused exclusively in healthcare, and primarily working with digital health startups and investors. Here’s what the panel debated: The underappreciated role of primary care in the US healthcare systemTop challenges facing primary care, including lack of investment and resources, clinician burnout, and payment and reimbursement issuesDifferences between a primary care-centered model and our current healthcare system—and why they matterHow a strong primary care system produces better prevention, care coordination, and lower costsWhy there’s underinvestment in primary care Innovative payment reforms that can better support primary careWhy a hybrid approach to payment and care delivery can deliver better,  equitable patient careUse, under-use, and misuse of technology and information systems in healthcare, and their ripple effectsHow achieving IT systemness makes such a shift possible and improve health equity and accessibilityMeasures to improve health equity and equal access to quality careFragmentation in the healthcare system, why and how to end itEmergence of new primary care models and the companies investing in themNetwork effects’ impact on care coordination enabled by technologyDesigning provider- and patient-centric technology solutionsWays to scale promising innovations in primary careTechniques to improve care team satisfaction to cool burnoutUntapped opportunities for pharmacists to partner with primary careThe investor perspective on healthcare innovation Show Resources The Innovation Accelerator Vodcast The Innovaccer Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

It’s no secret that the transition from fee-for-service to value-based care is accelerating in healthcare. While primary care has led the way so far, new models—and new investors—are emerging to position speciality care providers as the leaders of this transformation. On this episode of the Innovation Accelerator podcast, host Steve Ambrose discusses the opportunities and challenges of VBC for specialty providers with Dr. Sanjay Seth, VP of customer success and value engineering at Innovaccer. Dr. Seth is an expert in value-based care and population health, having spearheaded ACO management and enablement in physician- and hospital-led ACOs for nearly a decade. Steve and Dr. Seth investigate why specialists have been slower to adopt value-based models, including issues around financial incentives; design flaws in programs; challenges with data interoperability, transparency, and analytics; difficulties measuring performance, and more. Despite these obstacles, Dr. Seth is bullish on specialty care to the extent that he sees specialists—such as cardiologists and nephrologists—as leading the next wave of VBC adoption and innovation going forward. He believes specialists are at an inflection point in the move to value, with the convergence of data-driven technologies and evolving payment models creating opportunities for better care and business growth. Market trends support his view. Specialty practice transactions reached $22 billion in 2022, with venture capital and private equity firms accounting for 70%, according to the American Journal of Managed Care. And specialists are accelerating adoption of value-based care models as part of increasingly effective and scalable value-based care platforms, according to McKinsey. Tune in now for a deep dive with Steve and Dr. Seth into: Why specialists haven’t been involved in value-based care models from day oneWhat value-based care programs look like today for specialists, and how they differ from primary care modelsWhat value-based care models are emerging for specialists Why providers now want to move lucrative specialty services into value-based models: opportunities and incentivesWhich specialties are best positioned to be early adopters of value-based care, and whyWhat specialists say have been their top challenges in a transition to valueThe crucial role patients play in accelerating VBC for specialty careClosing care coordination and data sharing gaps with payersHow to manage the financial risks of value-based careInnovation and emerging technologies, such AI, to enable value-based care successHow to capture, measure, and report value through outcomes and patient experienceKey metrics and data points different specialties should monitor and us Show Resources The Innovation Accelerator Vodcast The Innovaccer Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

In healthcare, the acronym “CMO” most often refers to a Chief Medical Officer, and rightly so. But another variety of CMO, the Chief Marketing Officer, is found in just about every industry––including healthcare. And today, the role of the healthcare CMO is evolving quickly.  In post-pandemic America, marketing and branding have taken on new meaning as hospitals, health systems, MCOs, ACOs, and insurers all seek to engage the consumer. For provider organizations, it’s not simply a matter of maintaining reputation and driving traffic through the door. Value-based care and the increasing focus on population health are influencing the messages that marketers must deliver. When most folks think about marketing, advertising and public relations are typically the disciplines that first come to mind. While these remain core elements of any marketing program, they are just a few of the tools in the modern healthcare CMO’s arsenal, which is increasingly omni-channel, data-driven, and needs to be hyper-personalized. Today's episode focuses on the reinvention of the healthcare chief marketing officer. Host Gary Druckenmiller, Jr., Innovaccer’s general manager of CRM, speaks with special guest Dorie Klissas, chief marketing and communications officer at Hackensack Meridian Health. An Emmy Award-winning producer for Today on NBC and former Chief Medical Producer for the CBS Evening News, Dorie oversees all marketing, communications, media relations, crisis management, brand, creative, digital, social media, and video and podcast production for the 17-hospital system spanning New Jersey’s Bergen and Ocean Counties. Together, Gary and Dorie delve into the dynamic and changing role of the healthcare CMO. Here’s what they discussed:  Chief Marketing Officer or Chief Strategic Storyteller?Conveying the brand voice with omnichannel marketingData and analytics now have a seat at the table with creativeHyper-localization of messages down to the Zip-Code levelThe new realities of consumer engagement in healthcareMapping the evolving patient journeyThe inherent complexity of health systems’ brand messagingElevating the consumer growth story in the marketing mixEngaging patients with exceptional contentUsing data to identify care gaps and opportunities to connectValidating campaign effectiveness and ROIExpanding the patient funnel to provide concierge healthcareA shift in focus in the wake of the pandemicHow health system CMOs can keep brand ID on point in a rapidly-evolving marketJuggling multiple stories via multiple channels for multiple audiencesMarketing’s role in addressing health equity and social determinantsThe best use of PRPopulation health, VBC, and instilling patient loyalty Show Resources The Innovation Accelerator Vodcast The Innovaccer Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

It's best to let some things marinate. And so it is with HIMSS, the year's largest healthcare IT trade show. Many folks are quick to draw conclusions about what they heard and learned, but given the size and scope of the annual exhibition—35,000 attendees this year (close to 2019's 40,000 record) and nearly 1,600 sessions and exhibits—maybe it's wise to wait a little while and let that information sink in, and give our minds some time to process it before drawing conclusions or taking actions. It's in that spirit that we bring you several members of our CMO (Chief Medical Officer) team, including our CMO himself, Dr. David Nace, in a lively roundtable discussion that takes a look back at HIMSS23, digests the team's key take-aways, shares some trend spotting and action items, and then looks ahead to where healthcare might (or can!) be by the time we all meet again at HIMSS24. There's even one moment of stunned silence in response to a provocative observation shared by one of the panelists. What's your opinion? Share it on our LinkedIn page. Joining Dr. Nace for this latest CMOcast are Dr. Anil Jain, Innovaccer's chief innovation officer; Mike Sutten, Innovaccer's chief technology officer; and Rich Levin, our host for today's show. Here are some highlights of what they discussed, but there's lots more ground covered, so be sure to tune in! AI everywhere: Massive buzz around generative AI in healthcareDoes healthcare need standards and regulations for AIUpdates to existing regulations to account for the use of AIBalancing regulations and standards with free-market innovationAttendee expectations: Pressure to deliver new and innovative solutions with rapid ROIA shift in conversations from conceptual discussions to implementationBig trends in healthcare IT, such as retailization, financial pressures, and smart hospitalsThe state of electronic health records (EHR) in 2023Closing the EHR's gaps that EHR vendor’s can’t or won’t closeThe challenge of legacy code in EHRsThe real causes of burnout and how IT can helpSolving the interoperability problem by integrating with EHRs' clinical workflowsGetting the right information to the right person at the right time in the EHR workflowHow to ensure physician adoption and good experiences with new HITUsing "query understanding" AI to bridge the gap between analytics systems and end-usersReducing the burden on staffing levels to support analytic requirementsA new approach to enterprise customer relationship management (CRM) in healthcareUnifying CRM and pophealth data to ensure a successful healthcare journeyHow to influence patient behavior to promote a healthier lifestyleReflections on the lack of diversity and inclusion in the health tech industryThe need for greater regulatory clarity around state privacy Show Resources The Innovation Accelerator Vodcast The Innovaccer Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Today's show brings together Lisa Williams, Senior Director of Growth and Loyalty at Peace Health, and Gary Druckenmiller, General Manager of Consumer and CRM at Innovaccer, to discuss the topic of "growth versus loyalty" in healthcare. They delve into the impact of healthcare consumerism on people and communities, and share a framework for a full end-to-end journey in healthcare.   They also touch upon classic marketing aspects often ignored or misunderstood in healthcare, such as the importance of similar clinic and storefront names, the need for different departments to work closely together on the patient experience, and prioritizing patient experience goals across departments.   Today's show is packed with great take-aways on the world of healthcare consumerism and engagement; the importance of balancing growth and loyalty when providing effective care, and the role of digital tools, patient engagement, and community involvement in improving healthcare outcomes.   Here are some of the many points Gary and Lisa discuss: Setting the stage on "growth versus loyalty"Healthcare consumerism and its changing impact on people and communitiesEstablishing a framework for a full end-to-end journey in healthcarePain and suffering in healthcare schedulingThe importance of similar names and storefronts and clinicsGarbage in, garbage out sentiment in the work of health systemsConsumer acquisition and its impact on health systemsMethods to alleviate workforce shortages and staff displacementPrioritizing goals and aligning priorities across departmentsThe challenge of achieving a commonality of goalsHow different departments can work more closely togetherPatient experience's influence on retentionFeedback and improving patient experienceStrategic business development goals and profitability in healthcareUnderstanding diverse perspectives on telehealth and online schedulingMetrics for success in healthcareProviding a cohesive and intuitive patient journeyDigital front doors: where they work, where they failSocial media and privatized healthcare mediaHealth equity's connection to patient engagementYounger doctors as advocates for digital toolsBuilding patient trust in providers and programsTechnology and data failures in healthcareCreating effective content and data for patientsMeasuring success and failures, and what metrics matterHow to test marketing systems in healthcareThe idea of secret patients in healthcare Show Resources The Innovation Accelerator Vodcast The Innovaccer Website The Innovaccer Data Activation Platform Get a Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Starting with a CMS demonstration project of only ten providers in 2005, today’s value-based care (VBC)一when including MIPS and MACRA一now carries close to 100% primary care provider participation. And  nearly 60% of all healthcare payments have some relation to quality and value—with rising levels of reimbursement related to risk and population. However, why have some of the promises around cost savings and outcomes not lived up to expectations? Will specialists, as well as secondary and tertiary care adopt VBC? What role does data readiness play in VBC success, and what can we expect over the next five years and beyond? Recent research from Morning Consult, commissioned by Innovaccer, looks at these questions and more. To discuss the research and more, we assembled a roundtable discussion with a panel of VBC experts. Host and Innovaccer Chief Medical Officer, Dr. David Nace takes the audience on a guided journey through the past, present, and future of VBC with our guests, including:  Amy Stevens, General Manager of Provider Performance and Value Innovation at Innovaccer; Eric Weaver, Executive Director at the Institute for Advancing Health Value; and Dr. Brian Silverstein, Chief Population Health Officer at Innovaccer. Here’s what the panel discussed: Not fast enough: why VBC’s adoption has been slower than expectedWhere VBC will grow or fail over the next five yearsThe plans for managed risk and health equity in VBC’s futureTips a North Star perspective to VBC teachesHow data readiness gets personalized at the employee levelFactors hampering success in the shift from FFS to VBCPotato—Po-ta-toe: What’s the right definition of value in VBC?Four risk management strategies providers learned from the pandemicHow educating and re-skilling the workforce impacts VBC successWhat’s slowing VBC growth in commercial plansThe one thing that will fuel a future greater provider-payer collaborationShifting the mindset from “population health” to “health one-to-one”Top three questions about VBC providers should askHow consumerism and retail entrants can add value to the systemProvider perspectives on actuarial vs. performance riskSpecialty care strategies for VBC success Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

When you think of “informatics,” what do you see? Data centers, high speed connections, data and analytics platforms, AI, ML, and NLP? If so, here’s a surprise: the roots of nursing informatics go back to the 1850’s, where Florence Nightingale captured and used data in efforts to improve sanitation that impacted medical protocols in military hospitals.   Today, nursing informatics is among the mission critical roles in healthcare. Its leaders are accountable for many challenges and needs including clinical team workflow, staffing and retention, supply chain, informatics solution development and implementation (now with IT, of course), digital transformation and analytics. And increasingly, they have a leadership seat at the executive table. In fact, given where healthcare is at today, nursing informatics leaders are among those at the epicenter of healthcare’s greatest challenges. How are they handling nursing shortages? What data and digital transformation investments are they focused on? How are informatics impacting health equity and patient experience? Which metrics have become most important to meet? To answer those questions and more, we’re privileged to enjoy a candid conversation with Brian Norris, Vice President and CNIO at Indiana University Health, and a top, well-cited nursing informatics leader. Podcast host Steve Ambrose covered these topics and more with Brian: The role CNIOs play in digital transformation efforts in provider organizationsThe three biggest challenges Brian sees facing healthcare in 2023What technology must intersect to help alleviate the nursing staffing crisisA virtual nurse that can handle up to 40% of all hospital admissionsHow to pick the right metrics to ensure informatics is supporting the consumerism trendHow IU Health’s digital transformation is improving health equity and the use SDoHThe single biggest mistake in thinking around metrics and measurementsIU Health’s unusual informatics and investment strategy Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

In any industry, it’s rare to find a C-suite leader who talks “inside baseball” on the outside, sharing views with candor that’s normally reserved for the boardroom. But that’s not Jeb Dunkelberger, CEO of Promise Health Plan. Jeb isn’t afraid to go after healthcare’s sacrosanct topics, speaking truth to power in an effort to spark an open dialog, however heated or defensive, to affect change.   Jeb is the author of more than 100 articles about improving the healthcare industry, and has held executive roles for Fortune 5 companies, and part of some of Silicon Valley’s most disruptive health startups. His education includes healthcare-related degrees from Virginia Tech, London School of Economics, London School of Hygiene and Tropical Medicine, Cornell, and the University of Pennsylvania. Jeb joins us on today’s show to discuss his popular book, Rich & Dying. The book is a manifesto on American healthcare that reflects Jeb’s experience, passion, and humor to untangle the complexity of misaligned incentives, structural problems in our system, and pitfalls of reform attempts. It also provides Jeb’s nine core elements to drive innovative and foundational changes needed to transform the current health system. Our discussion touches on: Why our healthcare system is not broken—but works great! (I see you scratching your head …)Four free-market principles missing from healthcareThe emerging new actors in creating valueHow to drive greater value-based reimbursement adoption with specialistsMedicaid’s misaligned mix: When federal funding meets state implementationJeb’s top concern on the current value-based reimbursement modelObvious and much-needed changes in grading and paying doctorsKey factors of attribution and measurement that are holding back VBC growthWhy organizations say they want to “fix healthcare” but don’tWhy many of today’s healthcare CEOs have become NFL running backsThe one escape valve hospitals are looking for in today’s economic climateTwo inescapable realities for achieving meaningful system changeFive challenges that have kept many retailers in healthcare from generating ROI Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

When seeing our provider, how often have we felt like number 32 at the deli counter? Customer relationship management (CRM) is used throughout healthcare, but the solutions are often limited by merchant-centric design, add-on solutions from EHRs lacking a 360-degree view of the patient, and a lack of data readiness to provide insights that inform better decisions and actions.  How does going beyond traditional CRM solutions to truly know patients as people, and respecting and responding to their role as consumers, influence the clinical, operational, and financial segments of a provider organization? And how will multiple sources of patient data be unlocked, integrated, and optimized to deliver a powerful and personalized health 1:1 journey? Today’s show convenes an expert provider panel to answer those questions and more. With us is Alexa Warner, System Director of Consumer Marketing at Bon Secours Mercy Health; Ryan Nagdeman, Associate Vice President of Marketing for Rush University System for Health; and host Gary Druckenmiller, General Manager of Customer Relationships Management at Innovaccer. And when you’re done listening to the show, take the CRM maturity assessment to see where your health organization stands. Here’s what they discussed: What CRM will look like in 2025The 4 biggest changes for the future of CRM 6 metrics that determine CRM successHow clinicians relate to the value of the “connected conversation”Bedside manners and consumer manners—why they’re not same thingThe lesson the “Ring doorbell” brings to CRMsWhat a CRM should bring to patient personalization and care accessibilityThe 3 differences between patient-centered and consumer-centric careThe one thing keeps physicians from thinking of patients as consumersWhy providers-as-entrepreneurs should consider CRM metrics their bread and butterCRM’s impact must include alignment with these 3 business areasMoving brand attachment from clinical to “full longitudinal” momentsWhy integrating siloed patient entities across a care system is so hard, yet must be doneOne panelist’s favorite pastime with claims dataInpatient and outpatient bifurcation: A CRM challenge to solveWhat’s the difference between healthcare CRM and health 1:1, and why does it matter?3 tips for mapping an effective health 1:1 journeyHow convenience and options foster the consumer-first mindsetThe first things Alexa and Ryan would fix first in healthcare Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Prescriptions are involved in nearly 70% of every clinical encounter in the U.S. each year, with more than 4.5 billion prescriptions filled and dispensed for nearly two-thirds of all US adults. Yet for all the lives saved and care outcomes improved, medication management has a dark side. Each year, suboptimal medication use—through inaccurate prescribing, medication errors, and medication non-adherence results in $528.4 billion wasted annually. The CDC notes that adverse drug events or ADEs in the US are responsible for 1.3 million emergency department visits every year.   These are just a few of the many challenges inherent in the mismanagement of medications, needing to be rectified through a proven process known as comprehensive medication management (CMM). In short, CMM is underutilized—and because it’s not widely understood, organizations and healthcare stakeholders are limited in their ability to lower costs, restore health in individuals and communities, and save more lives.   On today's show, we've assembled an expert panel to weigh in on the state of affairs in CMM: Katie Capps, co-founder, and executive director of Get the Medications Right Institute; Robert Fortini, vice president of Care Coordination at Catholic Health Services of Long Island Physician Partners; Corrine Leong Lee, director of Pharmacy Services at Catholic Health Services of Long Island ACO Partners; and Dr. Paul Grundy, chief transformation officer at Innovaccer and president of Get the Medication Right Institute. Here’s what they discussed: The crucial impact of adverse drug events (ADEs) on emergency room visitsFour certainties the CMM standard of care ensuresHow Medicare’s medication therapy management (MTM) missed the markFour crucial differences between MTM and CMMThe one component that will keep CMM’s clinical goals from being metThe clinical “land of confusion”: When claims data mismatches EMR dataFive health system flaws that waste $528 billion annuallyWhy fee-for-service impairs CMM’s benefitsHow advanced diagnostics target correct therapiesWhat’s the most important measurement for effective CMM in VBC?Three places in the CMM process where data access is most valuableWhy opt-in state exchanges hamper CMM effectiveness and patient outcomesHow a simple button-click on patient discharge can impact safety and readmissionsAffordability: meds vs. foodDriving policy through the three A’s: affordability, access, and appropriatenessHow advanced primary care can improve success in CMMThe one CMM change panelists wanted most Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Today’s medical care often misses the life story of a patient and its link to behaviors and context that can negatively affect health outcomes. The context of one’s life—personal, family, community, environmental, financial, psychosocial—is an integral part of the individuals' healthcare experience. These contextual challenges are not the same as social determinants of health, though they are connected to and compounded by SDoHs, such as economic inequality, poor housing, access to care, and more. Despite more than a decade of positive research featured in respected medical publications and journals, contextualization has remained off the radar of many healthcare organizations. But now that value, health equity, and SDoH have become paramount for providers, contextualization is finally emerging as a key need for driving better outcomes. Today’s guest, Dr. Zeev Neuwirth, explains the value of contextualizing care, and how organizations can integrate it into today’s care. Dr. Neuwirth is Atrium Health’s Clinical Chief of Care Transformation and Strategic Services, and hosts one of the top healthcare podcasts, Creating a New Healthcare. A nationally recognized thought leader, he is also the author of Reframing Healthcare - a roadmap for creating disruptive change, which has earned a 4.7/5 rating on Amazon, and continues to be read and used by healthcare leaders and organizations across the country. Joining Dr. Neuwirth on the show is Innovaccer’s Chief Population Health Officer, Dr. Brian Silverstein. Here’s what they discussed: 3 catalysts that drove Dr. Neuwirth from clinician to change agentWhy contextual and non-clinical determinants of health are highly relevant to improved care outcomes and patient experienceNon-clinical providers: why they’re crucial in the shift to home-based care7 underlying factors that impact contextualized careThe importance of recognizing and addressing patients’ emotions in our processes and workflows. The whole-person reframing of healthcare from “what’s the matter with you” to a “what matters to you” approachThe aligned opinion on payment that Dr. Neuwirth's podcast guests all share 3 critical factors for successful and sustainable healthcare payment reform The gap that still exists in integrating SDoH and contextualized care into workflows and medical records Why dialectic thinking is a must for changing our payment system in healthcareHow the aging American demographic (the so-called “silver tsunami”) is transforming healthcare delivery Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

“During COVID, I couldn’t make a contribution at the bedside. But I could make a lasting contribution, through my most powerful weapon—the written word.” - Dr. David Nash Renowned care quality and healthcare reform expert Dr. David Nash committed to the power of the pen to shine a light on why the U.S. lost more patients to COVID-19 than any other nation, and why the American health system tragically collapsed during the first wave of the pandemic.  In his highly acclaimed new book, How Covid Crashed the System: A Guide to Fixing American Health Care, Dr. Nash digs deep and uncovers root causes that unraveled the world's most advanced and expensive health system. He and co-author Charles Wohlforth then share their analysis, lessons that must be learned, and report-driven recommendations for transforming America’s sick healthcare system to ensure such a national disaster doesn’t happen again. On today’s show, we’re honored to have Dr. Nash, Founding Dean Emeritus of the Jefferson College of Population Health, join us for a wide-ranging discussion with Innovaccer’s Chief Medical Officer Dr. David Nace, Chief Population Health Officer Dr. Brian Silverstein, and show host Steve Ambrose. Here’s what the Innovaccer Book Club panel discussed: 5 root causes why our healthcare system crumbled under COVIDEye-opening statistics that reveal leadership failures during the pandemicHow exceptionalism and individualism influenced poor decisions and tragic resultsHealthcare lessons from W.E.B. DuBois … realized todayThe medical folk hero who helped the community trust doctors and vaccinationsStructural racism in healthcare: Why “white guys over 65” won’t solve these problemsThe one thing that needs 186,000 primary doctors to fixRevealed: the economic factor that’s the #1 driver of clinical behaviorA big idea: Why America needs a National Patient Safety BoardHuman factors engineering: Can it improve burnout and medical errors?4 crucial measures that save more lives every day than 150 medical centersA fresh and frank look on healthcare’s taboo topics: affordability and pricing Dr. Nash’s top 5 solutions for a post-pandemic health system transformation Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

A recent Morning Consult report revealed 95% of healthcare IT leaders are focused on digital transformation as a top priority. Only a year or two ago, EHRs were at the forefront of provider efforts to hit the triple aim–and today, nearly 6 in 10 see their EHR as a limitation holding back their enterprise data strategy.  For all their good, EHRs have been plagued by inconsistent data entry, insufficient workflow support, cognitive overload for users, rising levels of user burnout, as well as lack of complete data integration for effective and safe care management.  With healthcare costs, patient outcomes, and reduced operating margins on the rise, how can providers improve the limitations in their EHRs? Where should they be investing and most focused on, to best execute on transformation? How will company-based interoperability and unified patient records play a key role? Our guest is here to answer those questions, and many others. Dr. Alan Weiss, CMIO at BayCare Health System is an industry leader, who holds responsibilities over all their clinical systems, associated governance, as well as over providing executive leadership of data and analytics. He recently won the Changemaker in Health Award from HIMSS, for his work in helping to refine EHRs, use the data within it to help improve quality, address operational concerns, and improve efficiencies. Joining Dr. Weiss on today’s show is Dr. Anil Jain, chief innovation officer at Innovaccer. Here’s what they discussed: Three improvements that help improve care quality and inspire staffWhy the longitudinal patient story must be toldPutting an end to chart divingWhen giving a stale diagnosis improves EHR limitationsWhere today’s clinicians are embracing–and resisting–transformationOnly 6% of cost reduction programs are highly effective, so what’s missing?"The Tetris challenge" that’s impacting cost reduction effortsWhen a unified patient record isn’t a unified patient recordThree top tips for the next generation of clinical IT leadersThe single biggest problem in healthcare we need to fixWhy population health and digital transformation are inseparableWhen data becomes a cognitive burden to providers and clinical efficacyFive pitfalls of legislating common sense into EHRsThe two keys to unlocking digital transformationHow often-neglected workflows impact data and analyticsWhy and how overreliance on technology hurts patients, families, and clinicians Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Dr. David Rhew is the Global Chief Medical Officer and VP of Healthcare at Microsoft. Recognized as one of Modern Healthcare’s top 50 most-influential persons in healthcare, he is a sought-after speaker who holds numerous patents in electronic health records and clinical decision support technology. In his more than 25 years as an infectious disease doctor, researcher, and successful healthcare IT executive, Dr. Rhew has a track record of uniquely connecting technology to medicine. It’s proven valuable for his part in evaluating and developing technologies that have improved outcomes in care quality, access, safety—as well as accelerating innovation around bettering patient and provider experience. Joining Dr. Rhew on today’s show is Dr. David Nace, Chief Medical Officer at Innovaccer. They cast a wide net as they grapple with today’s biggest industry challenges, and look at technology’s role in transforming healthcare through innovation. Here’s some of what they discussed in this expansive conversation: What makes interoperability a foundational element for improving AITomorrow’s AI-driven chatbots—matching patients to the right clinical trialsThe best incentives to choose for driving value-based careWhat is ACI and why is it a game changer for clinicians?The ACO Model: the right approach, but missing one thingCOVID’s biggest lesson (and biggest factor) for improving health equityThe secret to successful community-based care partnershipsChoose wisely: How technology can accelerate or hamper innovationWhat four crucial opportunities are necessary to improve clinical insightsActive listening: Technology that re-humanizes the patient-provider relationshipIs data interoperability enough to transform care and outcomes?Why NLP should join the care teamHow real-world evidence closes crucial data gaps to improve clinical careThe one challenge Dr. Rhew would choose to fix above all others Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Data interoperability: will it ever become a reality in our healthcare system? The answer could be an emphatic “yes.” That’s because on January 18, 2022, the National Coordinator for Health IT (ONC) and its Recognized Coordinating Entity (RCE), The Sequoia Project, released the publication of the Trusted Exchange Framework and the Common Agreement, or TEFCA. A requirement of the 21st Century Cures Act, TEFCA is the single biggest step to make access to and sharing of electronic health information a reality between America’s health information networks, providers, payers, and patients. How will it work? When will it start? What stakeholders will be involved? Who will enforce it? How will it impact many of today’s healthcare challenges?   Here to answer those questions and more is one of most recognized champions for healthcare data interoperability, Mariann Yeager. Mariann is the CEO of The Sequoia Project, an independent trusted advocate responsible for the development and implementation of TEFCA’s Common Agreement; as well as the designation and monitoring of its Qualified Health Information Networks, or QHINs.  Joining Mariann on today’s show is Dr. Anil Jain, chief innovation officer at Innovaccer. Here’s what they connected on: TEFCA’s purpose, history, and stakeholdersWhat ATMs and the financial industry can teach healthcare about sharing dataWhen we will know that our health system has reached true interoperabilityInside the role Sequoia plays with TEFCA and the ONCHow interoperability improves efficiency in care deliveryOpen standards and the QHIN Technical FrameworkHow organizations not participating in TEFCA might be left behindThe impact a “network of networks” holds for private and public health settingsHow non-traditional sources of data will be a meaningful part of shared recordsHow TEFCA can help move clinicians using fax machines and paper into digital information exchangeHow treatment, financial, and operational data will evolve with interoperabilityData Driven: How Sequoia will empower America’s healthcare consumersWhat FHIR means to companies wanting to innovate in healthcareHow TEFCA can support the goals of health plans Interoperability’s future—data sharing, semantics, usability, and compliance Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Data has become the chief catalyst, and common thread, for the future transformation of our healthcare system. Through its application of computer and information science, health informatics is a major driver for meaningful change through improvements in clinical care, public health, life sciences research, and interoperability.  What are the trends in today’s health informatics? And how will this discipline help deliver our sick-care based system into a foundation of true whole-person health? Today’s show helps answer those questions and more with one of the most well-known and respected leaders in medical informatics, Dr. Marion Ball, the executive director at MICHI, or the Multi-Interprofessional Center of Health Informatics at the University of Texas at Arlington.  Selected as one of the 50 most influential IT professionals over the last 50 years by HIMSS, Dr. Ball is an author/editor of over 25 books and over 230 articles in the field of health informatics. She has also been recognized as one of the most powerful women in healthcare IT by Health Data Management.  Leading the conversation with Dr. Ball on today’s show is Dr. Paul Grundy, Chief Transformation Officer at Innovaccer. Here's what they discussed: Fueling an explosion of women into informaticsThe #1 thing necessary for true data integration and interoperabilityWhat segment needs to most merge with health informatics–and whyHow healthcare informatics can be more personalized for better care outcomesWhen Congress failed, and women led the growth of informatics in healthcareWhat’s TIGER, and how has it changed lives and healthcareThe difference between healthcare and nursing informaticsThe lynchpin for linking health data and resultsWhat Denmark can teach us about effective healthcare system integration Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us

Earlier this month, Innovaccer’s Xccelerate conference brought together new thinking, valuable insights, critical conversations, and a shared vision on how patient data—unified and universally shared across consumer, care, and business settings—will be the biggest driver for accelerating the innovation and digital transformation that fundamentally improves healthcare. Dr. Jack Cochran was one of two visionary keynote speakers to kick off the conference and take the stage at Xccelerate 2022.* The author of the acclaimed book Healer, Leader, Partner, Dr. Cochran is renowned for his efforts to help physicians become effective leaders for transforming healthcare so it can consistently deliver what patients want, need, and deserve. While serving as CEO for the Permanente Federation, he led clinical quality and engagement, and oversaw more than 20,000 physicians caring for over 10 million patients. Under his leadership, Kaiser Permanente completed the largest civilian deployment of a clinical information system to date, and was recognized as a national leader in clinical quality by Medicare’s Star program, the National Committee for Quality Assurance (NCQA), and other organizations. One of Modern Healthcare’s “50 Most Influential Physician Executives and Leaders,” Dr. Cochran connected with us during Xccelerate 2022 to talk about what he sees as today’s top challenges in healthcare, and the role of physicians in driving industry-wide transformation—including why doctors must develop the leadership and partnering skills essential to driving transformation, in addition to their traditional roles as healers, confidants, and caregivers. * We know you’re wondering who the other keynote speaker was. It was Billy Beane, executive VP of the Oakland A’s, and subject of the book Moneyball. A journey from physician to physician-leaderTrust, active listening, and the impact on physician engagementWatching angels workWhy Healer, Leader, and Partner struck a chordDealing with complex issues in difficult timesTransformation’s golden rule: Value dissent, challenge cynicism to lead changeThe intellectual arms race: why being bright and right isn’t enoughEvolving physicians into physician-leadersGoing beyond the point of clinical carePhysicians’ disproportionate impact on transformation—and how to leverage itPreserving the patient’s voice: it takes a teamUsing data as an absolute truth to improve clinical judgmentWriting the owner’s manual for healthcare transformationThe unified patient record as an information ecosystemCooling off physician burnoutInnovation and the elimination of thankless jobsHow complexity has made specialty care primary, and primary care specialWho’s watching the data silos? Show Resources The Innovation Accelerator Vodcast The Innovaccer Health Cloud The Innovaccer Data Activation Platform Get a Health Cloud Demo Visit the Innovaccer WebsiteSubscribe to the Innovation Accelerator PodcastContact Us