As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.

“Barbie” is breaking box office records.

“Air” tells the story of Nike signing Michael Jordan.

“Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews.

And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you.

They don’t only tell the brand stories, they each ask big, existential questions.

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